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City of Sunny Isle Beach Proposal to Deliver a Cultural Master Plan Introduction The City of Sunny Isles Beach, Florida was incorporated in 1997. Located on a barrier island in Northeast Miami-Dade County,the I IA square mile city is home to a growing population of approximately 22,000.The diverse population includes not only retirees but also families with young children and thousands of new immigrants from all over the world, including Russia, South America,the Middle East, Canada and Europe. Sunny Isles Beach is increasingly recognized as an urban,world class destination providing access to South Florida's famous beaches, luxury living, dining and hotels, and state of the art park facilities that now play host to various cultural events and recreational programming. The City's Cultural and Community Services Department sponsors numerous musical events, including an annual locally recognized Jazz festival and an annual Beethoven on the Beach concert.There are high-quality sculptural installations in many City parks, and an Art in Public Places Program now enables new public art to be incorporated into any new development There is newly installed infrastructure,yet, despite huge initiative and effort,there is only a certain amount of community engagement.The City is seeking to create more. In addition to support for cultural programming by the City, a recently-created Sunny Isles Beach Foundation operates with a mission to be a permanent charitable endowment dedicated to promote quality of life through multidisciplinary cultural arts and government initiatives designed to incite and inspire engagement of the City's diverse population, to focus on creative public space and place making and transform the culture of Sunny Isles Beach."The Foundation has begun to deliver cultural projects, including an art mural produced by local middle and high school students and March Music Month, featuring a series of concerts. Cities around the country—and the world —are embracing the role that arts and culture can play in community building: raising a city's profile: creating an attractive, deeply ingrained sense of place (the current"placemaking"trend); attracting inward investment,tourists and broader economic development.To these ends, many cities today are formalizing their approach to investment in the arts and culture by developing strategic cultural master plans. Sunny Isles Beach is no different.There is consensus between the City and the Foundation that in order to create the best opportunity for community success in the arts, Sunny Isles Beach needs a Cultural Master Plan.The Plan will assess the City's existing cultural resources and create a strategy that: I. Provides the City with a common vision for the future for the role that arts and culture should play in our City; 2. Recommends creative cultural strategies based on trends in arts and cultural production and consumption locally, nationally and internationally, as well as best practice among cities of similar size and demographics as Sunny Isles Beach: 3. Leverages arts and culture in order to: September 30, 2015 LIM 1