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THE CHESAPEAKE GROUP, INC. Depending upon the response rate, additional contact may be established by telephone with some of those not responsive to the mailing. The survey will focus upon business trends; employment and employment needs; marketing, technical and other possible assistance needs; expansion and reinvestment plans; or other information sought by the business organization or City. aTask 2 Surveyof • • Operations The second survey proposed is that of the hotel/motel operations. The proposed methodology for this survey is "one-on-one" or "face-to-face". When such "face-to-face" interviews are not reasonable or possible, the telephone or mail will be employed as supplemental methodology. Based on TCG's previous experience, TCG interviews are expected to be scheduled by either the City or business organization staff on agreed upon times and dates. The third proposed program element is a survey of residents of Sunny Isles Beach, including, if possible, both those who reside there full and part-time. Telephone survey methodology would be employed, with TCG developing the questionnaire and performing all surveys. A sample of between 200 and 300 households would be obtained. The survey would be conducted during the "winter' months if possible. Software data base derived from telephone directory listings would be used, unless an enhanced data base is available through either the City or telephone company. The telephone survey would focus provided information on household demographics and lifestyles, spending patterns for retail and related services and select entertainment, and other appropriate information potentially desired by the City or business organization. Report Preparation TCG will prepare a report summarizing the methodologies and findings from the previously defined tasks in this final task. TCG will submit the report in reproducible 8 %2" by 11" format and on IBM compatible floppy disk or CD. TCG will also present the highlights of the findings to the City and business group on an agreed upon date and time. Ism Amh A& IMIP jj19&,FtVLALj4k*a& The proposed total fee for services, including all costs, is $9,750. The fee is payable on a monthly basis, based upon submitted invoices and percentages of the effort successfully complete.