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<br />ATTACHMENT" A" <br /> <br />Ttle l;neSapeaKe uroup, InCl <br />Building A Foundation For The Future <br /> <br />~(]JOOijN~ (]~Gl~~ <br /> <br />[g;t..> ca-'" ~' ~\,-.. ~d'" <br />'.-." --- ..,.......'-,. <br />,_._ ,::;- .. ''''~'.' n__" ,,-" ,,' <br /> <br />This proposed work program was prepared to address the economic and market issues <br />associated with the total and sub geographic areas of properties west of Collins Avenue <br />and around Sunny Isles Boulevard. It is based on the previously developed data base <br />and TCG's methodology particularly associated with generating quality information. The <br />work program to analyze both the residential and commercial components of the project <br />and to develop a strategic economic development plan calls for four overlapping phases. <br />The following is the proposed scope. <br /> <br />PHASE 1 - ANALYSIS <br /> <br />As noted above, data collection activity was completed under TCG's initial work for the <br />City. During the initial phase, TCG will evaluate and analyze all of the information and <br />base data, utilizing standard statistical methods and procedures and TCG proprietary <br />computer models. The analysis will look at area-wide patterns and trends as well as <br />trends for the sub-sections of the Sunny Isles Beach area. Estimates of future demand <br />will be based on regional and city-wide patterns and potential and identifiable market gaps <br />which might be addressed within Sunny Isles Beach. <br /> <br />The analysis is expected to yield information with respect to but not necessarily limited to <br />the following: <br /> <br />. definition of market areas associated with retail and related service activity; <br /> <br />. definition of the commercial components of demand; <br /> <br />. demographic and economic characteristics or profile of commercial market area <br />consumers or components of demand; <br /> <br />. definition of market area population spending, shopping, and commercial utilization <br />patterns, based on actual data developed through surveys; <br /> <br />. definition of the current customer base and commercial utilization patterns, based on <br />actual data developed through surveys; <br /> <br />. definition of the current or potential commercial market or components of demand <br />penetration levels; <br /> <br />. definition of competitive advantages and disadvantages associated with the study <br />area and sub-areas, if different; <br /> <br />. demand forecasts for retail and retail related services, by major retail category and <br />sub-category, and capturable space for the study area and sub-areas; <br /> <br />. estimates of market gaps that exist and likely gaps in the future in the market; <br /> <br />. definition of retail and related services specific business types that would be <br />marketable in sub-areas; <br /> <br /> <br />r <br />o <br />p <br />a <br />s <br />e <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />r <br /> <br /> <br />~.'. <br />~~!rI <br /> <br />8516 GREEN LANE BALTIMORE, MARYLAND 21244 410-265-1784/(FAX)410-521-0480ITCGROUP@EROLS.COM <br />. 2 <br />