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<br />
<br />When South Floridians make their weekend plans, they turn to
<br />Weekend. The Herald's lively, provocative and teatUre-packed guide to
<br />what's happening - from Palm Beach to the Keys. Music. movies,
<br />theatre. events. nigl1t1ife and dining share the spotlight in this zoned.
<br />tabloid Quide.
<br />
<br />WEEKEJlD MODUlAR AD SIZES
<br />DWlUlf: had.,. I,.m.
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<br />Mt~ I:':P 1II1':r t:.":r-
<br />lea' 1 III .
<br /> .1_,12" ar211l,r
<br />Also Milablt: 5 col. lC r strip ad and a 5 co1.1l12' tuI1 )lICII.
<br />A'" column is HJr wid..
<br />W.....d 1.11.. fr.....CI I....
<br />Full Run
<br />SIll OPEl U 131 III
<br />Full Page 19.948 11.552 V.176 SI.5<44
<br />8110 8.115 8,893 8.427 5.339
<br />8110 8.209 5.203 ".918 ".088
<br />5110 5.198 ".332 ".115 3,419
<br />4110 4.305 3.531 3.411 2,834
<br />3110 3.210 2.1133 2.542 2,112
<br />2110 2.240 1.138 1.774 1,474
<br />1/10 1.142 1.044 905 752
<br />1120 517 528 456 379
<br />Strip Ad 2.559 2.098 2.027 1.884
<br />Mlaml-Oldl IDnI
<br />
<br />Size
<br />
<br />-
<br />
<br />OPIII
<br />
<br />IX
<br />
<br />131
<br />
<br />Full Page SI.919 15,951 15.482 14.555
<br />8110 5.538 4.889 4.385 3.643
<br />.1110 4,35& 3.7833.450 2.161.
<br />5110 3,719 3.198 2.944 2.441
<br />4110 3.141 2.179 2.481 2.018
<br />3110 2.388 2.031 1.192 1.572
<br />2110 1,700 1.448 1,348 t.119
<br />. 1110 aa.. 807 700 583
<br />1120 455 411 311 301
<br />~ Ad f~ 1.~ J.537 . 1.~ .
<br />::::....:~.-.:.. . -"._-- ...._----...----_._.._...-..__.._.,_.__._---_.__.~....-....---.._-
<br />..-. .......
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<br />-.1.el.II.I... lili. .
<br />· For information ROwng contractslpollcleWrms. please
<br />refer to ConttactslPollclafTtrms rail card (Ht).
<br />· For information regarding dladlines. piau nter to
<br />Deadlines rate card (H2).
<br />· For Informalfon regarding mechanical requirements.
<br />
<br />..1....-. _.._._ ...........--,--, "- - .
<br />
<br />IrG.~rd Zone
<br />SIll OPEN IX 131 HX
<br />Fulll'ag. 12,931 $2.521 S2,321 $1,928
<br />8110 2.345 2,071 1,857 1.5<43
<br />1fJ1o 1,829 1.594 1,449 1.2tJ.4
<br />5/10 1.561 1.355 1.238 1.027
<br />4/10 1.320 1,125 1,044 869
<br />3110 1,003 854 794 859
<br />2110 713 809 5S4 469
<br />1/10 370 339 294 244
<br />1120 191 174 152 126
<br />Strip Ad 815 895 646 537
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<br />
<br />Business Monday is a we.kly business and personal tinance tabloid
<br />insert. WIth special .mphasis on int.rnatlonal commerce, Busin.ss
<br />Monday also specializlS in coverage at local, nalklnal and regional
<br />businlss Issues. with specIaIiDd coI\J11ns on investment. marketing,
<br />advertisinG, technology, hospitality and Ilnance.
<br />
<br />Rates for Business Monday are on the Volume Contract Rat. grid on
<br />tt1t front of this rate shllt These rates indud. a built.ln premium.
<br />
<br />IlIIlnlll Mand., 20112 Edltarlal Calendar
<br />
<br />Commarcial R.al Estat. .
<br />LatIn America Busin.ss Outlook -
<br />Hnldl00
<br />SmaI Business Survival Guide
<br />CEO Pay
<br />Great American Business Plan Contest
<br />
<br />DEADlINE: lIIundly. S p.m.
<br />
<br />January 28
<br />February 25
<br />May 27
<br />July 15
<br />August 26
<br />December 2
<br />
<br />1I...III.cU.. .1111
<br />
<br />T1Iroughout ltIt year, The Mlimi Herald and EI Nuevo Heraki publish spe-
<br />cllllICtIons \lrgedng a wid. VIriIly of IIIder intImts. For Information
<br />abaut upcamitg SIdtons. please contact your Herald adwrtlslng "pre-
<br />1II1111M or caI (305) 378-2881. In Broward, call 76H028, ext. 2861.
<br />
<br />._II.nl~ III...II...II.IU..
<br />
<br />The Miami Herald IntemaUonal Edition it trlnsmittld daily via tile
<br />tnttrnet tram Miami to partner newspapers In tII. CarIbbean 1M parts
<br />of LatIn America. It features the latest information far trav.',rs and
<br />aftlutnt consum.rs in !h. region with comprehll1siYI coverage of U.S.
<br />and ifttematlonal n.ws.
<br />The Miami H.raId Int.mational Edition Is the only daily Entllsh.lan.
<br />guag. IIIWSPlPlr from the U.S. printed in the regian. It Is standard
<br />sizI. wlUllS-coIumn display advertising and lo-coIumn classified
<br />. _rUling, and Is delivered IVery morning to subscclbln.ladlng
<br />l'Iot1fllncr I1lWSstands . _. .
<br />For more Infarmation about The Miami Herald Int.rnatlonal Edition.
<br />contact yaur Herald advertising repns.l1t1t1v., or cal 305-318-2Q.40.
<br />
<br />".'lellll.r..II..
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<br />: ..-,.;;'Mit.OIka.~;~~~~~~~~:~!.!.~,~..~...-~..................~~~~..,~~-~~-(iOs)~-37~_.:~.-~~~:~=:
<br />
<br />. .-SautII. SouthwIst...:~...........:.......M..;....._...;..~..M........". 811-4300 _... .
<br />North, Northwest. Miami Beach & South Beach.............. 850.2450
<br />BrowarcI Retail AdvvtIsino........................................M.. (95-4) S38-~' 8
<br />Palm Beach R.tail Advert/sing....................................... 800-295-5115
<br />at. 7239
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