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<br />USING THE POWER OF A CONVERGED IP NETWORK TO ENHANCE AND STREAMLINE COMMUNICATIONS
<br />AND TRANSFORM BUSINESS
<br />As the requirements for business success continue to evolve, network and IT infrastructures must evolve with them. Greater security,
<br />mission-critical application availability, simplification, and increased transparency of the IT infrastructure are challenges that organizations
<br />must meet to remain competitive, while continuing to provide new products and services to their customers. As a result, organizations
<br />require integrated, resilient, and adaptable infrastructures, which enable them to implement a new approach to how cost structures and
<br />business processes will reduce risk, guide business performance, and ensure maximum return on investment (ROI).
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<br />While traditional areas of concern-such as productivity and customer satisfaction-are more important than ever, newer challenges such
<br />as the expansion of the virtual workforce, globalization, growth of communications traffic, and the heightened need for business agility
<br />must be factored in as well. Organizations are looking at technology solutions that can help give them an edge over the competition. These
<br />solutions should facilitate effective collaboration by breaking down distance barriers and overcoming traditional limitations with new ways
<br />to share information and enhance discussions, ultimately leading to better decisions and business growth.
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<br />A PARADIGM SHIFT
<br />Putting IP Communications solutions-including voice, video, and conferencing applica-
<br />tions-on the mission-critical data network is the most cost-effective and efficient way
<br />to accomplish these objectives. Using the converged network in this way has resulted in
<br />a paradigm shift that eases the logistical barriers of time zones and geographic distances
<br />between companies and their branch offices, teleworkers, customers, partners, and
<br />vendors. It simplifies the process of connecting with customers, while enhancing the
<br />value of interactions and increasing personalization with rich media and video.
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<br />By providing organizations with applications that help ensure a more sophisticated
<br />and streamlined communications experience, IP Communications solutions provide
<br />timely access to information and resources. This not only results in more efficient interactions at the individual level, but also facilitates
<br />improved productivity that progresses over time as value-added applications and services are deployed throughout the extended enterprise.
<br />Truly enterprise-wide access to information is now available, as workers in all locations-in the headquarters, in the branch office, at home,
<br />or on the road-can get the services they need, whenever they are needed. IP Communications solutions enable untethered, "anytime,
<br />anywhere" communications capabilities, giving employees an unprecedented level of mobility. Applications are now both voice- and
<br />data-aware, and enable integration with video solutions as well as with other desktop and business applications, including customer
<br />relationship management (CRMl, enterprise resource planning (ERP), workforce management (WFM), messaging, and scheduling. And,
<br />because they are built upon a resilient, secure, reliable IP network, IP Communications solutions give organizations.a \;yay to respond
<br />quickly to new opportunities and deal with business disruptions.
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<br />TRANSFORM COMMUNICATIONS
<br />Cisco Systems@ is the global leader in networking solutions and the emerging leader in business communications solutions. The company
<br />has nearly a decade of experience and expertise in delivering the products, solutions, partners, services, and support to help organizations
<br />streamline and transform their business communications.
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<br />Cisco@ IP Communications is a complete enterprise-class system, enabled by Cisco AVVID (Architecture for Voice, Video and Integrated
<br />Data), that securely integrates voice, video, and other collaborative data applications into intelligent network communications solutions.
<br />This system-including IP telephony, unified communications, rich-media conferencing, IP video broadcasting, and customer contact
<br />solutions-takes full advantage of all of the power, resilience, and flexibility of an organization's IP network, and boasts an "inherent
<br />intelligence" that enables organizations to solve problems, conduct transactions, or complete tasks more automatically. The result is a
<br />highly effective and collaborative business environment that significantly improves the way companies interact with their employees,
<br />partners, and customers, enabling organizations to set themselves apart from their competitors, while achieving a measurable ROI.
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<br />Cisco IP Communications solutions are built upon an open, truly converged foundation with integrated applications that boast an inherent
<br />IP intelligence. An open architecture gives an organization more choice because it doesn't limit communications options or compromise a
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