Laserfiche WebLink
<br />RESOLUTION NO. 2006 -33.0 <br /> <br />A RESOLUTION OF THE CITY COMMISSION OF THE <br />CITY OF SUNNY ISLES BEACH, FLORIDA, ADOPTING <br />"FLORIDA'S RIVIERA" AND REPLACING "A LIFE WITH <br />A VIE\\'" AS THE CITY'S OFFICIAL SLOGAN; <br />AUTHORIZING THE CITY MANAGER TO DO ALL <br />THINGS NECESSARY TO EFFECTUATE THE TERMS OF <br />THIS RESOLUTION; PROVIDING FOR AN EFFECTIVE <br />DATE. <br /> <br />WHEREAS, at a previous meeting the City Commission expressed an interest 111 <br />introducing "Florida's Riviera" as the City's new slogan/tag line; and <br /> <br />WHEREAS, staff has contacted Altius Group ("Altius"), the City's adveliising and <br />branding consultant, regarding the proposed new slogan/tag line; and <br /> <br />WHEREAS, Altius has advised that a new slogan/tag line affords the City an oppOliunity <br />to evolve its branding into one that reflects the City of2006 and the City of the future; and <br /> <br />WHEREAS, formal adoption of the new slogan/tag line is the first step towards evolving <br />to a new branding (look); and <br /> <br />WHEREAS, the City Commission now wishes to formally adopt "Florida's Riviera" and <br />replace "A Life with a Viev/' as the City's official slogan/tag line; and <br /> <br />WHEREAS, the City Commission wishes the new slogan to be incorporated onto the <br />City's shuttle buses. promotional material, and other printed and displayed material, through a <br />phased-in process. <br /> <br />NOW THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE <br />CITY OF SUNNY ISLES BEACH, FLORIDA, AS FOLLOWS: <br /> <br />Section 1. Adoption of City Slogan. The City Commission hereby adopts "Florida's Riviera' <br />and replaces "A Life with a View" as the City's official slogan/tag line. <br /> <br />Section 2. A uthorization of City Manager. The City Manager is hereby authorized to do all <br />things necessary to cfTectuate this Resolution. <br /> <br />Section 3. <br /> <br />Effective Date. This Resolution will become effective upon adoption. <br /> <br />PASSED AND ADOPTED this 15th day of June 2006. <br /> <br />~) 'Jv~ 4;~/ <br /> <br />orman S. Edelcup, Mayor <br /> <br /> <br />R2006- Florida's Riviera ;\s Cit\"s Slogan <br /> <br />Page I 01'2 <br />