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Home My WebLink AboutReso 2006-930 RESOLUTION NO. 2006 -33.0 A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF SUNNY ISLES BEACH, FLORIDA, ADOPTING "FLORIDA'S RIVIERA" AND REPLACING "A LIFE WITH A VIE\\'" AS THE CITY'S OFFICIAL SLOGAN; AUTHORIZING THE CITY MANAGER TO DO ALL THINGS NECESSARY TO EFFECTUATE THE TERMS OF THIS RESOLUTION; PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, at a previous meeting the City Commission expressed an interest 111 introducing "Florida's Riviera" as the City's new slogan/tag line; and WHEREAS, staff has contacted Altius Group ("Altius"), the City's adveliising and branding consultant, regarding the proposed new slogan/tag line; and WHEREAS, Altius has advised that a new slogan/tag line affords the City an oppOliunity to evolve its branding into one that reflects the City of2006 and the City of the future; and WHEREAS, formal adoption of the new slogan/tag line is the first step towards evolving to a new branding (look); and WHEREAS, the City Commission now wishes to formally adopt "Florida's Riviera" and replace "A Life with a Viev/' as the City's official slogan/tag line; and WHEREAS, the City Commission wishes the new slogan to be incorporated onto the City's shuttle buses. promotional material, and other printed and displayed material, through a phased-in process. NOW THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF SUNNY ISLES BEACH, FLORIDA, AS FOLLOWS: Section 1. Adoption of City Slogan. The City Commission hereby adopts "Florida's Riviera' and replaces "A Life with a View" as the City's official slogan/tag line. Section 2. A uthorization of City Manager. The City Manager is hereby authorized to do all things necessary to cfTectuate this Resolution. Section 3. Effective Date. This Resolution will become effective upon adoption. PASSED AND ADOPTED this 15th day of June 2006. ~) 'Jv~ 4;~/ orman S. Edelcup, Mayor R2006- Florida's Riviera ;\s Cit\"s Slogan Page I 01'2 , ~ ";:" '\ ,... ~ ." .~ (";, , ' . , r : : '. !'. f " '" ATTEST: ....,. '::^ r . c.';'" ,..~. . '~,. 6~;' ~ . . ~ b ,. .~ . . . .'-,-... Jane A. Hines, C.f\1C. City Clerk ApprovedAs to Form and Legal Sllfficiency' Vote: L.l - \ Mayor Edelcup Vice Mayor Brezin Commissioner Goodman Commissioner Iglesias Commissioner Thaler R2006- Florida's Riviera As City's Slogan Moved by: CcW\YY\\SS\\)}\)~ bL<i:SP'\'S; Seconded by: (l-C)W\\"('\\<;: ,\ O'lJcr-.L- T\-\ )\-L~ V(Y es) V(Yes) _(Yes) v(Yes) ~(Yes) _(No) _(No) -1L(No) _(No) _(No) Page 2 of 2 TO: FROM: DATE: RE: City of Sunny Isles Beach 18070 Collins Avenue Sunny Isles Beach, Florida 33 160 (305) 947-0606 City Hall (305) 949-3113 Fax (305) 947-2150 Building Department (305) 947-5107 Fax City Commission Norman S. Edelcup, Mayor Roslyn Brezin, Vice Mayor Gerry Goodman, Commissioner Danny Iglesias, Commissioner Lewis J. Thaler, Commissioner A. John Szerlag, City Manager Hans Ottinot, City Attorney Jane A. Hines, City Clerk MEMORANDUM A. John Szerlag, City Manager uJ~ Priscilla Walker, Deputy City Cler;? June 21, 2006 Approval of "Florida's Riviera" as new City SloganlTag Line At its regular meeting of June 15, 2006, the City Commission adopted Resolution No. 2006- 930, which approved "Florida's Riviera" as the City's new slogan/tag line. Attached is a copy of the approving resolution to assist you with processing this item. Thank you. :pw Attachments cc: The Honorable City Commission Hans Ottinot, City Attorney Alyce Hanson, Administrative Services Director Susan Simpson, Cultural and Human Services Director Florida Riviera's Slogan Approval Trans Memo TO: Via: From: Date: Subject: City of Sunny Isles Beach Police Department 18070 Collins Avenue Sunny Isles Beach, Florida 33160 (305) 947-4440 Phone (305) 947-4680 Fax City Commission Norman S. Edelcup, Mayor Roslyn Brezln, Vice Mayor Gerry Goodman, Commissioner Danny Iglesias, Commissioner Lewis J. Thaler, Commissioner (305) 947-0606 City Hall (305) 947-2150 Building Department A. John Szerlag, City Manager Hans Ottinot, City Attorney Jane A. Hines, City Clerk MEMORANDUM The Honorable City Commission A. John Szerlag, City Manager Alyce Hanson, Director of Administrative Services ~ June 15,2006 New Slogan: FIorida's Riviera BACKGROUND The City Commission has indicated its desire to adopt a new sIogan Florida's Riviera - replacing the tag line a life with a view. The attached resolution provides an opportunity for the Commission to do so officially. DIRECTION Upon approval of this resolution, pI ease provide direction as to how to proceed. It has been recommended that the City evolve its branding to include this new slogan in a manner that continues to build, not weaken, the City's image. Please find attached an e-letter from Bert Oliva, President/CEO of The Altius Group, a professional branding company, outlining the process recommended for evolving an organization's branding. They are prepared to guide the City through the process and have submitted a proposal to do so, which is also attached. Funding would come from the Administrative Services Department budget. Attachments: 2 Agenda Item' D p Date ~~ \ 5-0b Fi~ ~iO~~0=GF!CJU-'-= ;1dvl}nising & bi'(md CQmmUnic~tijvns REFERENCE: Florida's Riviera June 5, 2006 Dear Alyce Hanson & Susan Simpson; We are pleased that the City of Sunny Isles Beach recognizes the need for branding and realizes the importance of creating a unified look. Sunny Isles Beach is one of the first municipalities in South Florida to implement branding, which has afforded your City the ability to offer a consistent image. For six years, this image has been reflected on annual reports, budget covers, bus and other vehicle designs, uniforms, the website, memorabilia, invitations, banners, signage, stationery, print ads, brochures, power point presentations, SIB TV, etc. This letter is in response to your request for guidance in implementing a new tag line, Florida's Riviera, as chosen by the City Commission. First, let me say that a new tag line affords the City an opportunity to evolve its branding into one that reflects the City of 2006, and the City of the future. It is important that the process of evolving the branding be accomplished in a manner that continues to build, not weaken, the City's image. Remember that with every communication there is an opportunity to either protect and reinforce a positive image of the City's brand, or to send a confusing message about City government to the public. The steps involved in evolving into a new brand need to be taken with the above in mind. These steps include: 1. Creating a new look. 2. Implementing a strategic plan to evolve to Florida's Riviera. 3. Updating the brand guidelines and applying the new look. The 'how' of carrying out this evolution includes: · Gathering input from key people in the City. It is recommended that the vendor meet one-on-one with each of the key people. · Presenting ideas to and getting feedback from these key people. It is recommended that this be done with the key people in a group setting. · Upon agreement of a look, creating a correct plan to evolve to Florida's Riviera. · Updating the brand guidelines, and applying the brand on all forms of communications. Altius Group is available to help guide the City through this evolutionary process, and has already submitted a proposal for this exciting project. If you should have any questions please feel free to contact me at (305) 774-3438 x 210. With regards to your immediate need of striping the new buses, Altius Group recommends replacing a life with a view with Florida's Riviera. Most sincerely; Bert Oliva President/CEO The Altius Group 12080 SW 127 Avenue, Suite 305 Miami, Florida 33186 (305) 774-3438 www.altiusgroup.com __ "''''-'''!l / "'''Ow''' Sales Order 2655 Lejeune Road Suite 300 Coral Gables, FL 33134 DATE ESTIMATE NO. 4/26/2006 06-0214-16 NAME I ADDRESS City of Sunny Isles Beach 18070 Collins A venue Sunny Isles Beach, FL 33160 Attn: Alyce Hanson P.O. NO. TERMS DUE DATE REP FOB PROJECT Due on receipt 4/26/2006 DESCRIPTION QTY COST TOTAL Consulting: Develop a strategy for "Florida's Riviera" I 1,725.00 1,725.00T Sales Tax Exemption 0.00 0.00 TOTAL $1,725.00 Quotes are valid for 5 days. I) The signing of this Sales Order is an acceptance of Altius tenus and considered the retainer. All retainer fees are non refundable. 2) All cancellations must be made in writing before production is ordered. There willbe a cancellation fee of 50% of the total amound of the order. 3) All orders are subject to overruns and under runs of up to 10% which will be billed accordingly. 4) Please note that all shipping and handling charges are approximate. Charges may vary depending on carrier and service chosen. 5) Altius will provide a seperate Invoice for clients' files. Late payments are subject to a 10% fee, billed in subsequent Invoices. All payments must be mailed to the address above. SIGNATURE & DATE