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<br /> <br />TO: <br /> <br />Via: <br /> <br />From: <br /> <br />Date: <br /> <br />Subject: <br /> <br />City of Sunny Isles Beach Police Department <br />18070 Collins Avenue <br />Sunny Isles Beach, Florida 33160 <br />(305) 947-4440 Phone (305) 947-4680 Fax <br /> <br />City Commission <br />Norman S. Edelcup, Mayor <br />Roslyn Brezln, Vice Mayor <br />Gerry Goodman, Commissioner <br />Danny Iglesias, Commissioner <br />Lewis J. Thaler, Commissioner <br /> <br />(305) 947-0606 City Hall <br />(305) 947-2150 Building Department <br /> <br />A. John Szerlag, City Manager <br />Hans Ottinot, City Attorney <br />Jane A. Hines, City Clerk <br /> <br />MEMORANDUM <br /> <br />The Honorable City Commission <br /> <br />A. John Szerlag, City Manager <br /> <br />Alyce Hanson, Director of Administrative Services ~ <br /> <br />June 15,2006 <br /> <br />New Slogan: FIorida's Riviera <br /> <br />BACKGROUND <br />The City Commission has indicated its desire to adopt a new sIogan Florida's Riviera - replacing the <br />tag line a life with a view. The attached resolution provides an opportunity for the Commission to do <br />so officially. <br /> <br />DIRECTION <br />Upon approval of this resolution, pI ease provide direction as to how to proceed. It has been <br />recommended that the City evolve its branding to include this new slogan in a manner that continues <br />to build, not weaken, the City's image. <br /> <br />Please find attached an e-letter from Bert Oliva, President/CEO of The Altius Group, a professional <br />branding company, outlining the process recommended for evolving an organization's branding. <br />They are prepared to guide the City through the process and have submitted a proposal to do so, <br />which is also attached. <br /> <br />Funding would come from the Administrative Services Department budget. <br /> <br />Attachments: 2 <br /> <br />Agenda Item' D p <br />Date ~~ \ 5-0b <br />