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<br /> <br />TO: <br /> <br />VIA: <br /> <br />FROM: <br /> <br />DA1E: <br /> <br />RE: <br /> <br />City of Sunny Isles Beach <br />18070 Collins Avenue <br />Sunny Isles Beach, Florida 33160 <br /> <br />City Commission <br />Norman S. Edelcup, M'9or <br />Lewis J. Thaler, Via M'9or <br />Roslyn Brezin, Commwoner <br />Gerry Goodman, {.ommi<rioner <br />Danny Iglesias, Commissioner <br /> <br />(305) 947-0606 City Hall <br />(305) 949-3113 Fax <br />(305) 947-2150 Building Department <br />(305) 947-5107 Fax <br /> <br />A. John Szerlag, City Manager <br />Hans Ottinot, City Attornry <br />Jane A. Hines, City Clerk <br /> <br />MEMORANDUM <br /> <br />The Honorable Mayor and City Commission <br /> <br />A. John Szerlag, City Manager <br /> <br />O\h1( <br />LU~\...- <br /> <br />I <br />Douglas Haag, Assistant City Manager, Finance Division & <br />Alyce Hanson, Director, Administrative Services Department <br /> <br />February 15,2007 <br /> <br />Video Promoting Sunny Isles Beach, Florida's Riviera <br /> <br />Recommendation <br />. It is recommended that the City Commission approve this resolution and the attached agreement <br />between the City of Sunny Isles Beach and Mr. Fred Singer of Coronado Productions to produce a <br />three - five minute video for $24,500 promoting the City of Sunny Isles Beach as a destination. <br /> <br />With more than 40 years of experience, Mr. Singer has produced marketing material for destinations <br />including: The Ocean Club, Key Biscayne; Murano Grand at Porto fino, South Beach; Ocean II, & <br />Turnberry Isle, Sunny Isles Beach; and the Intercontinental Hotel, Miami. Mr. Singer has also <br />worked as a cameraman for the National Football League, and produced nwnerous local, regional <br />and national commercials. (His reswne is attached.) The DVD examples provided indicate his ability <br />to complete the project. His references speak of his professionalism and reliability. The city obtained <br />proposals from three (3 firms) for production of this video. Mr. Singer's bid is the lowest received <br />that includes aerial photography. - <br /> <br />Background <br />To help project and promote an upscale image for Sunny Isles Beach, the City Commission <br />approved in June 2006 the new city slogan: "Florida's Riviera." A video promoting Sunny Isles <br />Beach, Florida's Riviera as a world-class destination will help promote this upscale image around the <br />world, by being available to organizations such as: Sister Cities, the Sunny Isles Beach Resort <br />Association, the Greater Miami Visitors and Convention Bureau, hoteliers in the city, and the travel <br />industry. The video will also be shown on SIB TV, Cable Access Channel 77. <br /> <br />Additional Information <br />Funds for this project were appropriated in the 2006-2007 Administrative Services Department <br />budget in line item 10-519-5314. <br /> <br />Attachment: <br /> <br />Agenda Item \ 0 L <br />Date 2,- \ 5- 07 <br />