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Reso 2009-1486
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Reso 2009-1486
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Last modified
7/1/2010 9:43:08 AM
Creation date
10/26/2009 3:36:20 PM
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CityClerk-Resolutions
Resolution Type
Resolution
Resolution Number
2009-1486
Date (mm/dd/yyyy)
10/15/2009
Description
Agmt w/Howard R. Miller Communications for Public Relations Srvs
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<br />. "Sunny Isles Beach - Past and Present." <br />. "Staycation in Florida's Riviera." <br />. "Northemers Getaway in Florida's Riviera." <br />. "Sunny Isles Beach Visitor Center." <br />. "Sunny Isles Beach Post Visitor Center Opening." <br />. HRMC wrote and sent out press release and pitched "Sunny Isles Beach's Sunny Serenade <br />Concert Series." <br />. "Sunny Isles Beach Presents 2nd Annual Powerboat Challenge Weekend." <br />. "Sunny Isles Beach - A Pet's Riviera." <br />. "Corporate Sponsorships Available for 2nd Annual Sunny Isles Beach Jazz Fest." <br />. "2nd Annual Sunny Isles Beach Jazz Fest Poster Artist Announced." <br />. "Neville Brothers to Headline 2nd Annual Sunny Isles Beach Jazz Fest." <br />. "2nd Annual Sunny Isles Beach Jazz Fest - Weekend lineup Announced." <br /> <br />OTHER: <br />. HRM attended all SIBRA meetings annually. <br />. HRMC designed and sent SIBRA Quarterly Newsletters (4). <br />. For the 1st Annual Sunny Isles Beach Jazz Fest HRMC: <br />o Developed and implemented the marketing and public relations outreach plan. <br />o Researched all media buys and placed the advertising which included a budget of <br />$7,400 that was actually media valued at $44,000. (This included the first ever <br />Atlantic Broadband cable sponsorship valued at $7,500 contribution). <br />. HRMC coordinated "The Travel Guys Show" (Canada) trip and activities for a segment on <br />Sunny Isles Beach (aired July 2009). <br />. HRMC created updated 2009 Media Press Kits. <br />. HRMC followed up with media contacts from November 18, 2008 - Toronto Media Mission <br />Trip and October 28, 2008 - GMCVB New York Media Mission Trip. <br />. HRMC attended and photographed the Orlando (12/9/08) and South Florida SIBRA Holiday <br />Parties (12/11/08). <br />. HRMC attended Visitor Center ribbon cutting ceremony. <br />. HRMC got one of its other intemational clients: Travelpro Luggage, to donate 450 gifts for <br />the media goody bag for Pow Wow 2009. <br />. HRMC followed up with "Gay & Lesbian" Media Trip visit to Sunny Isles Beach. <br />. HRMC staffed 2nd Annual Powerboat Challenge Weekend. <br /> <br />Page 4 of5 <br />
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