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<br />. <br /> <br />Market Area Age Distribution <br />In the city the population was spread out with 11.3% under the age of 18, 5.4% from 18 to 24, <br />26.9% from 25 to 44, 24.3% from 45 to 64, and 32.2% who were 65 years of age or older. The median <br />age was 50 years. For every 100 females there were 86.3 males. For every 100 females age 18 and <br />over, there were 83.6 males. <br /> <br />Table #4 <br /> <br />Market Area Age <br /> <br />Age <br />0-18 <br /> <br />18-24 <br /> <br />25-44 <br /> <br />45-64 <br /> <br />65 and older <br /> <br />Percent of population in area <br /> <br />11.3% <br /> <br />5.4% <br /> <br />26.9% <br /> <br />24.3% <br /> <br />32.2% <br /> <br />Gender The Median age was 50 years. For every 100 females there were 86.3 males. For every 100 <br />females age 18 and over, there were 83.6 males. <br /> <br />Competition <br /> <br />Miami Sea Aquarium <br />Sea W orId Parks <br />The Florida Aquarium <br /> <br />. <br /> <br />THE SCHOOL YEAR <br /> <br />The most influential factor in dictating the patterns of attendance at an aquarium is the local <br />school year schedule. This is true for two reasons: (I) the target market for an aquarium is the segment <br />of the population under 15 years of age; and (2) most of the staff of an aquarium are attending college. <br /> <br />In Sunny Isles Beach, most schools recess for the summer around June 15th and reconvene <br />classes during the first week after Labor Day. It is important that the aquarium work closely with the <br />surrounding schools for their group business during the school schedule. <br /> <br />This revenue is combined with season passes and is 20% of the revenue of the aquarium. <br /> <br />. <br /> <br />Feasibility Study for a Proposed Aquarium at Sunny Isles, Florida <br /> <br />Page 12 <br />