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RFP No. 11-02-02 Public Relations Services
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Last modified
2/25/2011 11:09:21 AM
Creation date
2/25/2011 11:09:06 AM
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CityClerk-Bids_RFP_RFQ
Project Name
Public Relations Services
Bid No. (xx-xx-xx)
11-02-02
Project Type (Bid, RFP, RFQ)
RFP
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<br />In order to provide an insight into the strategic capabilities of your Agency, please <br />provide one appropriate example for each of the following (this does not necessarily <br />require creative, but samples are welcome): <br /> <br />~ Domestic and Canadian Consumer Media Placements and Promotions <br />~ Travel Trade/Meeting Industry Placements <br />~ Issues Management Examples <br /> <br />. Please state what research affiliates or internal research resources the Agency has <br />available <br />. Please state how the Agency approaches identifying the key target audiences for its <br />clients and how it then determines the appropriate media to best communicate with <br />those audiences <br />. Please share what the agency's experience is with web-based and social media PR <br />· State what experience the agency has with the development of creative or non- <br />traditional strategic alliances/sponsorships (i.e. industries outside of the travel business) <br />to implement PR programs. State what experience the agency has with measurement of <br />PR results <br />. State what experience the agency has in developing strategic PR and issues management <br />plans. (Examples may be shared and results may also be included) <br /> <br />9. Cost of Services <br />Each firm shall submit in their price proposal and any pricing conditions or contingencies <br />must be clearly stated. (See attached Bid Form) <br /> <br />10. References <br />Each Proposer must submit a list of three (3) references of Current and Past Customers <br />of which they have provided services similar in scope and size of those described herein. <br />. Each Reference must be supplied on Clients Letterhead <br />· Each Reference letter must be signed with contact person and phone number. <br /> <br />The City retains the right to request any additional information pertaining to the <br />Proposer's ability, qualifications, and procedures used to accomplish all work under the <br />contract as it deems necessary to ensure safe and satisfactory work. <br /> <br />11. Contract Forms <br />All completed contract forms <br /> <br />END OF SECTION <br /> <br />PAGE 26 OF 31 <br />BID No. 11-02-02 <br />
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