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<br />w <br /> <br />o <br /> <br />o <br /> <br /> <br />r ') <br /> <br /> <br />HOWAD L Mlllll <br />COMMUNICATIONS <br /> <br />St ".,,' ISI.l<sl~I':. \( :11 <br /> <br />HRMC's Marketing Plan for <br />2nd Annual Sunny Isles Beach Jazz Fest <br />October 1 f!' -18"', 2009 <br /> <br />The following is a proposed marketing plan and timeline on behalf of HRMC for the 2nd Annual <br />Sunny Isles Beach Jazz Fest. <br /> <br />June 2009: <br />· Draft and send out Corporate Sponsorship Press Release to the media <br />· Send out Corporate Sponsorship proposals to the below organizations' membership <br />databases: <br />o Start scheduling sponsorship presentation for monthly meetings with: A ventura <br />Marketing Counsel, Aventura/SIB Chamber of Commerce, Miami Beach <br />Chamber, Latin Chamber, The Design District Arts Counsel, Gay & Lesbian <br />Chamber <br />· Begin approaching Corporate Sponsors for cash & in-kind donations <br />· Discuss advertising budget with SIB <br />· Request Media Sponsorship Proposals from South Florida Media Outlets (Print, Online, <br />Television) <br /> <br />July 2009: <br />· Begin finalizing Media Sponsorships <br />· Start working on confirmed artist line up for press release <br />· Continue making presentations to chambers/potential corporate sponsors <br /> <br />August 2009: <br />· Have all Media SponsorShips finalized and send out appropriate ads/information to <br />media sponsors <br />· Draft and send Artist Lineup Press Release <br />· Draft press release on festival poster artist and poster unveiling event <br />· Continue making presentations to chambers/potential corporate sponsors <br /> <br />September 2009: <br />· Send press release on festival poster artist and poster unveiling <br />· Draft and send out Calendar Announcement <br />o Week of September 141", 2009 <br />· Resend Artist lineup Press Release <br />· Continue making presentations to chambers/potential corporate sponsors <br /> <br />117S ~E 12Sth STREET. Sl !ITE (, I II, ~ORTll '". nil. FI..B 161 . T d. .l()~S7.1.1'!C1I2 . F. \x. .'()~ 89~ 2.U 2 <br />hO\\.lnj~lrnk: \."l'In . ~ ~\,hrnh:...:llm <br />