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<br />OIIIIIIIIII <br />HOWARD R. MILLER <br /> <br /> <br />WDNA <br />WCMQ <br />WLRN <br /> <br />In-kind Television Spots <br /> <br />In-kind Advertisements: 1 Full page, 1/4 <br />a e <br />72 :30 Radio Spots, On-line Ads, Radio <br />personality to host Saturday event, eblasts, <br />etc. <br />75:30 Radio Spots <br />24 Spots <br /> <br />$0.00 <br /> <br />$1,500.00 <br /> <br />Channel 77 <br /> <br />Community <br />News apers <br /> <br />$0.00 <br /> <br />$1,000.00 <br /> <br />TOTAL: <br /> <br />$2,500.00 <br />$2,014.00 <br />$3,500.00 <br />$13,674.00 <br /> <br />$9,800.00 <br />$4,500.00 <br />$6,457.00 <br />$60,327.00 <br /> <br />~Addendum 4for examples of the pressdippingsthat HRv1 C produced for distribution in oonjunction with <br />other media messages for the 2010 Annual 3..Inny Isles l?eadl J3zz Fest. This illustrates one additional <br />element in the eXea.Jtion of an integrated oommunications strategy. <br /> <br />The Case S:udjes in S:d:ion 7 below in this dOa.Jment illustrate a number of strategic ideas that HRv1Cseeks <br />to implement on behalf of SB and all its dients. \J'Vtlere budgets will not permit, there are variations and <br />refinements of these strategies that may be employed. <br /> <br />These are just some of the examples of how HRv1Chaspresented strategicoounsel and ideas to SBover the <br />four years it has represented the Oty. <br /> <br />HRv1 C has demonstrated its organizational ability to support staff and manage promotion of all key events <br />and crisisoommunication campaigns for SBover the last four years. It has met all timelinesand deadlines, <br />and will oontinue to do so, if avvarded this oontinued oontrad. <br /> <br />Page 14 of 44 Bd No 11-02-02 <br />