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Reso 2011-1790
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Reso 2011-1790
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Last modified
8/19/2013 2:20:09 PM
Creation date
10/25/2011 10:44:30 AM
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CityClerk-Resolutions
Resolution Type
Resolution
Resolution Number
2011-1790
Date (mm/dd/yyyy)
10/20/2011
Description
Agmt with The Miami Herald for Advertising Services
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<br />Monroe County Zoned Editions <br /> <br />The Miami Herald and its parent company, The McClatchy Co., own two newspapers <br />in the Florida Keys that mainland advertisers can use to reach Monroe County's <br />85,000 permanent residents. <br />The Florida Keys Keynoter, published Wednesday and Saturday mornings, circulates <br />throughout the Keys from Key Largo to Key West. The Reporter, published <br />Thursdays, circulates in the Upper Keys. <br />On Wednesdays, The Miami Herald offers a special combo buy: for just $2.50 per <br />column inch over the Keynoter's regular rate, advertisers can reach more than <br />48,000 consumers throughout the Keys with an ad in both the Keynoter and The <br />Miami Herald's Keys Edition. The Saturday combo rate is $9.50 per column inch <br />over the Keynoter rate. <br />An advertiser can reach consumers throughout the Keys as well as Cutler Bay, <br />Florida City, Goulds, Homestead, Naranja, Perrine and the Redlands. If an advertiser <br />has a location only in the Keys and runs in the Keynoter and Reporter first, The <br />Miami Herald offers a pick-up combo buy into the South Dade Neighbors on <br />Thursdays or Sundays at $8.00 per column inch. The copy, size and text of the ad <br />may change. See Miami-Dade Neighbors for modular sizes. <br /> <br />Contact Information <br /> <br />For more information on these and other Miami Herald products, contact your <br />Miami Herald representative or call our Retail Advertising Offices: <br /> <br />Ma i n Office ....... ........................... ............ ......... ..... ....... ............ ................ ..800 -766- 2820 <br />Br owa rd Co unty ............................... ............ .................... ....... ............. ...... 9 54-538-7 227 <br />Palm Beach County................................................................ 800-295-5185 Ext. 7227 <br />EI Nuevo Herald ........................................................................................ 305- 376-2058 <br />Email......................................................................................adinfo@miamiherald.com <br /> <br />Be sure to visit MiamiHeraldAdvertising.com. <br />All rates current at time of publication. <br /> <br />Miscellaneous Notes <br /> <br />For information regarding contracts/policies/terms, please refer to contracts <br />Policies/Terms rate card (Hl). <br />For information regarding deadlines, please refer to Deadlines rate card (H2). <br />For information regarding mechanical requirements, please refer to Mechanical <br />Requirements rate card (H3). <br /> <br />Rates, unless otherwise indicated, are flat rates. All references to "The Miami Herald", <br />"The Herald" and "Herald" pertain to domestic U. S. editions of The Miami Herald <br />Advertising in el Nuevo Herald may be purchased separately or in tandem with other <br />MHMC products. <br /> <br />Mechanical Specifications <br /> <br /> <br />Full Page <br />6colx10" <br /> <br /> <br /> <br /> <br />213 Page Half Page Horizontal Half Page Vertical <br />4colx 10" 6colx5" 3colx 10" <br /> <br /> <br />1/6 Page <br />1colx10" <br /> <br />r---- <br />i <br /> <br />1/3 Page Horizontal 1/4 Page 1/6 Page <br />4colx5" 3colx5" 2colx5" <br /> <br /> <br />1/8 Page <br />3 col x 2.50" <br /> <br />1/12 Page <br />1 colx5" <br /> <br />1/12 Page <br />2col x 2.5" <br /> <br />2/10 R5 <br />
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