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<br />Preview <br /> <br /> <br />TO: <br /> <br />FROM: <br /> <br />DATE: <br /> <br />RE: <br /> <br />Page I 01'2 <br /> <br />City of Sunny Isles Beach <br />18070 Collins Avcnnc <br />Sunny Islcs Bcach, Florida 33160 <br /> <br />(305) 947-0606 City 11.11 <br />(305) 949-3113 F.x <br /> <br />MEMORANDUM <br /> <br />The Honorable Mayor and City Commission <br /> <br />Susan Simpson, Cultural and Human Services Director <br /> <br />4/19/20 12 <br /> <br />Agreement with Development Counsellors International (DCI) for Public <br />Relations Services <br /> <br />RECOMMENDATION: <br /> <br />It is recommended that the City Commission approve the attached resolution to allocate <br />funding in the amount not to exceed $42,800 (Forty Two Thousand, Eight Hundred <br />Dollars) to continue the agreement with Dcvelopment Counsellors International (DCI) <br />for Public Relations Services. <br /> <br />REASONS: <br /> <br />In April 201 1, the City entered into a two year agreement with DCI for Public Relations <br />Services to promote the City as a premier destination to the tourism industry both <br />domestically and internationally. The City was more than satisfied with the first year of <br />service provided by DCI with 7 on-site national and international press tours and 8 media <br />visits as well as several media placements in video, print and online. <br /> <br />At this time City staff recommends that the Commission allocate the funds to continue <br />the second year of this agreement. <br /> <br />ADDITIONAL INFORMATION: <br /> <br />DCI works c10sesly with Sunny Isles Beach hotels and the Sunny Isles Beach Tourism <br />and Marketing Council to pitch only stories that align with the upscale and sophisticated <br />image that is synonomous with florida's riviera. <br /> <br />FUNDING SOURCE: <br /> <br />Agenda Item lOA. <br />http://sibagenda.sibfl.net/agenda/Preview.aspx'?ltemID=765&MeetingID' Date _~ <br />