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OF SUN rC <br />City of Sunny Isles Beach <br />18070 Collins Avenue <br />Sunny Isles Beach, Florida 33160 <br />(305) 947 -0606 City Hall <br />(305) 949 -3113 Fax <br />MEMORANDUM <br />TO: The Honorable Mayor and City Commission <br />FROM: Alan J. Cohen, City Manager <br />DATE: 6/21/2012 <br />RE: Supporting the Establishment of a Unique Zip Code for the City of Sunny <br />Isles Beach <br />RECOMMENDATION: <br />Approve the resolution supporting a unique zip code for the City of Sunny Isles Beach <br />REASONS: <br />In 2007 Vice -Mayor Thaler led the effort to have the City of Sunny Isles Beach be <br />assigned its own zip code. That effort was ultimately unsuccessful due to a rejection by <br />the Postal Service. There have since been changes in the application process and it was <br />thought that it was worth another attempt to acquire our own zip code. The effort this <br />time was again inspired by the Vice -Mayor and is being led by Jennifer Levin, the chair <br />of the Special Projects Sub - Committee of the Citizens Advisory Committee. Jennifer has <br />indicated that she needs a resolution of support from the City Commission to move <br />forward with her process. <br />There are many benefits that have been cited as reasons for acquiring a unique zip code <br />for the city. The three most prominent are to simplify commerce, improve insurance rates <br />and to promote community identity. Regarding commerce, items destined for addresses <br />in Sunny Isles Beach are sometimes misdirected to similar addresses in North Miami <br />Beach or Aventura because we share the same zip code. This also leads to complications <br />in the ordering process for many consumers in Sunny Isles Beach when they try to order <br />things on the telephone or online and are being told that they live in North Miami Beach. <br />Regarding insurance, for example homeowners insurance, rates are predicated on local <br />crime statistics. Unless our residents are insistent with their carriers about where they <br />actually live, their insurance rates are based on crime statistics that include statistics from <br />other communities. <br />Agenda Item No. IOMInDate 6/21/2012 <br />173 <br />