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PR PLAN & OUTLINE
<br /> SoulCycle and Target kicked off a
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<br /> INFLUENCERS. Through both organic and paid influencer programming,we develop and execute customized
<br /> programs to specialty verticals including business,travel,design,fashion,active,outdoor,youth culture and countless
<br /> endemic channels.Our team is deeply skilled at finding the right influencers for your brand and creating relationships that
<br /> will deliver results.When campaigns involve paid influencer activations,we negotiate individual contracts;deliver product
<br /> and coordinate experiences;and ensure the campaign adheres to legal requirements.
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<br /> • In launching the Bombas+Shake Shack collaboration,we distributed socks and ShackBurgers to editorial and social
<br /> influencers. Not only did this draw attention to the partnership,it also increased awareness that the socks were on sale
<br /> that day. Because of the social media placements,the collection sold out on both Bombas and Shake Shack websites.
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<br /> TURNER 22 RFP: 17-10-01
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