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• • • APPROACH/METHODOLOGY 4 • • ® 4e APPROACH/METHODOLOGY ® Proposers assessment of the City of Sunny Isles Beach needs and approach methodology to providing the • services requested in this solicitation should include, a plan/outline in addition to the following: • ® METHODOLOGIES AND APPROACHES USED a;J ACHIEVING TASKS • ® TURNER has a signature process to ensure we build thoughtful,tailored,effective plans for public relations and strategic ® communications.In the following sections,we illustrate how our process meets the needs of your scope of work. • STEP ONE: DEFINE PROGRAM STEP FIVE: NEWS BUREAU BASICS • OBJECTIVES We are detail-oriented specialists who subscribe to important ® We'll work closely with your team to set clear and tools and processes to ensure consistency and results. O measurable goals to reach your target audiences.We will measure against these goals throughout the year to be STEP SIX: TRAVEL TRADE RELATIONS ® certain we're delivering ROI. Our travel trade industry connections are vast and we are ® well poised to reach key travel trade audiences for sales STEP TWO: DEVELOP TAILORED missions and FAM visits to Sunny Isles Beach,ensuring ® STRATEGIES that these individuals put Sunny Isles Beach at the top of ® No two brands are identical,and our approach shouldn't their list and persuade their clients to select Sunny Isles be,either.We develop a deeply tailored approach to Beach for their next vacation or group program. ® ensure we're meeting your objectives. • STEP SEVEN: MONITOR, MEASURE, ® STEP THREE: DEFINE NARRATIVES REPORT One of our greatest strengths at TURNER is creative We utilize Barcelona Principles-based measurement ® storytelling tied to unique selling points and travel trends. and reporting. Starting with a clear definition of success, ® We know what journalists are seeking and we're passionate we create a measurement program that is key to our about sharing your stories in a manner that will get attention. execution. It is also one of the main reasons we have such ® great partnerships with our clients. • STEP FOUR: EXECUTE INTEGRATED • CAMPAIGNS/PLAN We are storytellers. It is important that our message is ® consistent and impactful across all platforms so that we ® can garner frequent,on-brand placements that reach our ® target audience. • • • • • • • ® TURNER — 31 -- RFP: 17-10-01