Laserfiche WebLink
e <br /> 0 <br /> • APPROACH/METHODOLOGY 4 <br /> 0 <br /> 0 <br /> TWO: DEVELOP TAILORED STRATEGIES <br /> ® FOR OD3CCV Ogiffg3 BEACH <br /> 0 <br /> • Utilize Barcelona Principles-based measurement • Achieve a program mix that balances topline brand <br /> ® and reporting. Starting with a clear definition of awareness with articles that inspire urgency in <br /> success and creating a measurement program is key booking (especially during shoulder seasons). <br /> ® to our execution. It's also a key reason we have strong <br /> ® partnerships with our destination clients. • Enhance digital integration throughout PR tactics. <br /> From the pressroom to how we define media materials, <br /> o • Create a detailed calendar of activities and pitching and press visits to in-market media weeks,we will <br /> ® themes to ensure consistency and market depth. deliver our message in a way that is highly engaging <br /> Our calendar clearly outlines the timelines for pitches, and shareable. <br /> ® <br /> press trips,trade shows,media events and major <br /> • consumer events in a clear tactical timeline—but we <br /> tie those baseline tactics into larger creative threads <br /> • so that we're telling the story holistically.This also <br /> ® allows us to carefully track our results to ensure we're <br /> giving equal pitching time to the many areas and <br /> ® <br /> activities across Sunny Isles Beach. <br /> ® • We tailor outreach to targeted journalists and outlets <br /> and pair with creative press materials.This includes <br /> ® individualized and proactive pitching;creative releases <br /> ® and storytelling;press trips;and in-market media blitzes <br /> (outlined in greater detail in the creative approach <br /> ® below).We will consistently communicate key messages <br /> e based on Sunny Isles Beach's unique selling points, <br /> take advantage of seasonal travel angles and signature <br /> ® events(as well as special offerings and promotions from <br /> • partners)and continue to utilize trends in travel and the <br /> media to ensure that the destination garners consistent <br /> ® and quality coverage. <br /> 0 <br /> 0 <br /> 0 <br /> a <br /> 0 <br /> 0 <br /> 0 <br /> TURNER ---- 33 - RFP: 17-10-01 <br />