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® L, - ® APPROACH/METHODOLOGY 4 • • • ® @alp ta9g3 G3jM3 BUREAU BASICS Our team has a detailed,proactive approach to ensuring that basic communications tasks are always two steps ahead of the media and our client's needs. • ® 1. Develop and maintain comprehensive media lists. 8. Press Material and Website Updates:We compile We have a subscription to Cision, but our team's new information,update press materials as needed ® industry-specific background means that we have and ensure timely updates for the media room.While years worth of proprietary contacts across every press releases can be useful tools for pressrooms, vertical. SEO and to support select pitch ideas,we do not recommend creating and distributing monthly press 2. We monitor editorial calendars as well as regional releases on a broad scale.Today's journalists are ® and national leads to ensure inclusion in key much more responsive to information catered ® round-up stories.We are members of organizations specifically to their publications and interests. including SATW,ATTA,TMAC,NATJA and subscribe ® to media-based services like HARD, Media Kitty and • Quarterly What's New Releases:Detailing MediaBistro. new developments,packages,deals,offerings, activities,events,and happenings. These • 3. Respond to media requests,fulfilling all incoming include brief, bulleted descriptions of each new inquiries in a timely manner. item with links and contact information. 4. Develop and assist with crisis communications/ • News Releases:Traditionally reserved for issues management support.We work with clients true news announcements(i.e.visitor studies, • to strategically navigate through a variety of crisis key partnerships,new flight routes,new situations from natural disasters and accidents to campaigns,etc.).We will also use a wire release CEO discrepancies and product tampering. supplement for narrative storytelling. For data- 5. Follow key journalists,publications,bloggers& heavy items,such as an annual visitation report, ® influencers on social channels;develop lists to filter we can create an infographic to help illustrate conversations,uncover opportunities.generate key findings. interest and engage. 0 • Media Newsletter:TURNER can create and 6. Create social media aspects to FAMs,press maintain a newsletter for media contacts that events,activation events. have visited,cover relevant beats,or have expressed a specific interest in the destination's 7. Integrate press hits into existing social platforms, updates.The newsletter will highlight"What's ® creating an additional online dialogue with the New"and press release information,as well as writer/outlet(when we have great placements,we upcoming events and press trip opportunities. recommend sharing them on Facebook&Twitter). • Themed Fact Sheets/Story Ideas:With a focus ® on key niches,target audiences and messages, these evergreen documents will be utilized for story ideas internally and distributed individually to relevant journalists(with a personal pitch ® from us).Where applicable,these will be associated with a Pinterest Place Pin board. video or other social media platform. 0 TURNER — --- 43 - RFP: 17-10-01 0 0