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f --. �kskz��.;;, ", »ir.G>�n ��„kPla�"[u,�.��,��w.,, a�,�a� -'" -dise�, "^,�� ,.fit* `.aa�s, . .,,€d� ..�.. ,.ti.�a''�a ,.�..�,�.... ^�si�.`: .•.fit 4 APPROACH/METHODOLOGY OVERALL -> , OZ ATO T0 COMPLETANGT PROJECT 0 Our process is one of the reasons TURNER delivers outstanding results year over year. Our detailed development approach sets us up for success and ensures every aspect of our program is designed to support measurable business goals. OUR DEDICATED ACCOUNT TEAM • Your Team:You will have a dedicated account team with a main day-to-day contact who funnels requests and information to the rest of the team. One key to success is ensuring you have several tenured strategists on your account team—this ensures our strategy is on point,our creativity remains in play,and that we stay focused on driving relevant results to support your tourism goals.TURNER's CSIO and VP Media Relations roles are set up to ensure internal checks and balances for successful project management and measurable results. • Protocol:We'll follow your lead on your process and protocol for proper stakeholder communication.We will also make suggestions for how we've successfully communicated with and reported to stakeholders in other destinations. • Personnel:We will ensure that any changes in proposed personnel will only be implemented after written approval from the City. 0 OUR APPROACH & PHILOSOPHY • Audit Process:We conduct a thorough brand and destination audit,comprehensively digging through marketing,product,and strategic insight.We gather this from your team,as well as external sources(local news outlets,influencers,social listening,and even review sites o frequented by past visitors). During this phase we hold detailed Q&A sessions with your staff, committee members,key stakeholders and other marketing partners,in order to collection information on the tourism priorities,goals,business objectives,as well as determine the detailed plans and approach to marketing,publishing and web services.We invest this time up front and ask your team to do the same,so that once we hit go we are well-versed on priorities and 0 destination details. This helps us become experts on your destination. • Site Tours:We participate in regular site/FAM tours,visiting key partners and attractions.Our goal 0 is to know as much about your destination as possible so that we not only authentically represent you to the media and so we don't waste your team's time with basic questions. • Research/Trends:We provide deep industry research on editorial and consumer travel trends. And we'll share insight and updates on a regular basis. • Brainstorming Sessions:We(ideally)participate in integrated brainstorming sessions once or 41 twice a year with your marketing and social media teams(both internal and external partners). 0 u�l TURNER ------------------------ 46 ------------------ --- RFP: 17-10-01 l ink