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<br /> ® CREATIVE ABILITY 7
<br /> 0
<br /> 0
<br /> ® online articles.Coverage included7.
<br /> ® t -
<br /> an 8-page feature in Lonely Planet's
<br /> first U.S.magazine,a 6-page feature
<br /> • in ASPIRE Metro NYC,and Fodor's E , , .•.,
<br /> ® ranked Utah as the top destination in ,, .:710.3:1
<br /> the world to visit in 2016. � "f
<br /> ill,'ra. .„
<br /> ® Total visits to VisitUtah.com during ! � `1 " � 7
<br /> the marketing campaign increased • =` • + i � �'
<br /> •® by55percent from theprevious ',4'4`,.
<br /> ' ' + l"" _ -
<br /> �- ., .,� L E
<br /> ® year's campaign(791,136 visitors); r r ;Ah'''''.* *."
<br /> tiff ' 1 -'4, -
<br /> total sessions were up 51 percent 'NIL 111 -Glut� ; t
<br /> ® , from the previous year's campaign -,a " ' V
<br /> (1,040,694 sessions),and average �-7 ;t -N '`-IF' '1 -1 E':�
<br /> session duration was two minutes and nay .:11'.,,,;...,,,,..,7i.;.:'' r. r
<br /> 21 seconds.Of the 200 total articles t • y:; 1:7-74.
<br /> ® that encouraged travel to Utah from I • - ,•',..- . :�"- • ' , ti �� ./
<br /> FY'15 through February 2017,28 t1;, . ��� • '�i 3, — z �..,
<br /> 0 articles mentioned the Road to Mighty :,fes �r #' " *- ' •`-;' '';',,f-' 1,:�
<br /> ® campaign specifically for a total L, , i ., 3'/C: -4
<br /> ® impression of 124,779,617 and media "[t1i 1 {� ,.:-.---,'-�; '-.''
<br /> • J +
<br /> value of$2,057,741. ,"st , '-u � .
<br /> ® In addition,nearly 40 media have visited ,. :
<br /> Utah on FAM trips that were planned , �"
<br /> ,l f ?
<br /> ® by UOT PR to highlight different travel � , M16N shy -
<br /> assets along the Road to Mighty or e IP � � �
<br /> • • .,..,N:.--
<br /> • outside of the National Parks with „,,„,:-.:,e-,..77
<br /> ` _ `` ..::i+• '�40--',0t,� :• ,�
<br /> ewriters from Orbitz,TripAdvisor,Town& , 'l. ,m ` ` k "�'` ' `- `' •' t• t
<br /> Country,Esquire,Monarch Magazine, '"`�"""N ` `"+°" "`�` `°°”'
<br /> ® Fathom,Women's Health,Allure,Conde
<br /> ® 3 ` 1 j TM YMMty R.R.
<br /> Nast Traveler,Redbook,SHAPE,USA �� , . ;: . """'`i"" Ina
<br /> emporal6e.. , RV t.nab+.*1.20,2»
<br /> ® Today,AAA Washington and more,
<br /> `d ' `, m• .11 We�
<br /> ..�...�dA..
<br /> which will continue to garner awareness """ �"°"" ��
<br /> ® 1.°o*.
<br /> Into 2017. # Sa.� ^ a•••`o"•s9'•""•"• w�raa.e wmmw.
<br /> ,.+µw ��M1CaWarewCw.
<br /> . , MAY pnt Fn.•li.,gb
<br /> - Ca{po�e.c—IY.. Mpb+.dNif TQl b Li
<br /> ® t -'-'. -.'- +Gsornn�. .T,.Ym n Mfm-1....b
<br /> IwlmsA , Van sh.Mt.
<br /> •
<br /> ® TURNER 79 RFP: 17-10-01
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