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® I .. . <br /> O STRATEGIC THINKING 8 <br /> 0 <br /> 0 <br /> ® Crisis Communications: Navigating <br /> ® Deep Waters in Estes Park, Colorado <br /> 0 <br /> ® They called it the"1000-Year Flood." I • Post-flood,TURNER worked to <br /> show that Estes Park was on <br /> ® In September 2013,northern and the road to recovery by: <br /> central Colorado faced torrential <br /> ® <br /> downpour and extreme flooding. • Ensuring that the open route <br /> ® I One of the worst hit spots was to town was prominently <br /> ® Estes Park,the gateway to featured in messaging(via <br /> Rocky Mountain National Park written directions and a <br /> O Iand a TURNER client.How can Google map linked in all media <br /> ® a destination that relies heavily communications <br /> on tourism deal with a nationally <br /> e icovered crisis of this magnitude • Encouraging media to <br /> ® ...and come out of it stronger participate in a show of <br /> than ever? support via social media with <br /> ® • the hashtag, #MountainStrong <br /> What We Did <br /> During the crisis,TURNER served Results <br /> e 1as the primary spokespeople for During and immediately following <br /> 401 Estes Park: the floods,TURNER garnered top <br /> national and regional coverage <br /> ® We ran social media channels, including an NBC Nightly News <br /> ® responding to inquiries and segment,The Denver Post, <br /> gathering and distributing Mountain Living,and more. <br /> ® information to media and the <br /> ® public. Post flood efforts have been <br /> • <br /> • equally as successful,with <br /> ® We created talking points that coverage in Front Range <br /> ® were shared by the destination publications including The Denver <br /> • <br /> marketing office,shareholders Business Journal,Colorado Parent, <br /> ® • <br /> and TURNER. Mountain Magazine, Elevation <br /> 0Outdoors and more,in turn,driving <br /> i <br /> We also distributed media visitation and aiding in the town's <br /> ® alerts,along with a media list economic recovery.With Rocky <br /> e of local and regional print and Mountain National Park's 100th <br /> • <br /> • <br /> broadcast news for immediate anniversary in full swing. Estes <br /> ® outreach. i Park's future looks bright. <br /> •0 <br /> 0 <br /> 0 <br /> 0 <br /> e <br /> 0 <br /> e TURNER 87 RFP: 17-10-01 <br />