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S ' <br /> S <br /> S* CyS* <br /> S <br /> S <br /> • <br /> October 23, 2017 <br /> S <br /> Spotlight has represented Macy's in Latin America —trade and public relations — since August <br /> 2013 (4 years). Spotlight's expertise and knowledge of the market comes from their <br /> • <br /> longstanding and solid relationships with industry stakeholders: tour operators, agents, <br /> journalists, airlines, etc. • <br /> • <br /> Denise, Paula and Patricia have over 20 years working this region of the world. They have <br /> successfully worked with private/public organizations like VISIT FLORIDA— collectively more S <br /> than 18 years —and with Brand USA; in addition U.S. Commercial Service abroad. They also S <br /> have strong relations with USA based industry members (suppliers): attractions, DMOs, hotels, <br /> • <br /> rental car agencies, etc. <br /> • <br /> Spotlight is a YES team. They don't know the definition of NO. They will go out of their way to <br /> • <br /> make sure they delivery first class service to us on a regular basis. They have become very <br /> much part of our internal team. • <br /> • <br /> Spotlight not only meets goals, but exceeds measurements set in place both in trade sales and <br /> consumer/trade media activations. We haven't face any major challenges with this team. They S <br /> have a solid organizational foundation that allows them to deal with different countries/cultures <br /> on a regular basis. <br /> • <br /> I am honored and pleased to recommend the Spotlight team to any tourism marketing entity. <br /> S <br /> Sincerely, S <br /> S <br /> S <br /> S <br /> Keri Hanson S <br /> Dir Tourism National Mktg, Intl Tourism Marketing S <br /> 646-429-5219 <br /> S <br /> keri.hanson@macys.com <br /> •S <br /> S <br /> S <br /> S <br /> S <br /> S <br /> S <br /> S <br /> S <br />