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<br /> Executive Summary
<br /> Section 1: Corporate Background
<br /> In today's cluttered communications landscape, pointed and efficient messaging is required
<br /> for success. Recently, an influx of management consulting firms has entered the Public
<br /> Relations space. But the art of communication requires talent held by experts with the
<br /> ability to strategically assess the landscape, influence behavior, and measure impact—the
<br /> perfect marriage of people and persuasion that you will find with Isom Global Strategies
<br /> (IGS). With the professional background of our staff and our long history of working with
<br /> government and commercial entities, our team brings depth and diversity of experience
<br /> executing communications programs on behalf of a wide variety of commercial
<br /> organizations, federal agencies, and military service branches.
<br /> The prime geographic region of the Sunny Isles Beach community, between the Intercostal
<br /> Waterway and the Atlantic Ocean, makes it an attractive tourism and residential destination
<br /> with potential for exponential growth. As the community begins to reinvent its affluent
<br /> neighborhood, the implementation of strategic storytelling, message development, and
<br /> marketing campaigns can leverage Sunny Isles Beach among target audiences as an ideal
<br /> ® destination. Creating such success requires the combination of expertise, passion, and
<br /> enthusiasm.
<br /> Isom Global Strategies (IGS) has been a trusted advisor and advocate for strategic
<br /> communications for more than 20 years. Having won several Public Relations awards for
<br /> our efforts, we are confident that our commercial expertise and cuffing-edge marketing
<br /> capabilities will provide substantial value to the Sunny Beach Isles Tourism and Marketing
<br /> Council (SIBTMC). As a woman-owned small business and a Certified Business Enterprise
<br /> (CBE) with 19 full-time employees, we bring broad experience serving both government
<br /> and commercial clients. This allows us to offer added resources to serve SIBTMC's mission
<br /> to attract and entice people and groups to visit Sunny Isles for Meetings, incentives,
<br /> conferences and exhibitions(MICE) Market, business, and pleasure.
<br /> As an insured LLC with offices located at 300 New Jersey Ave. NW, Suite 900, Washington,
<br /> DC 20001 and 401 E Las Olas Blvd., Suite 1400, Fort Lauderdale, FL 33301, IGS has the
<br /> infrastructure to begin the services stated in the Request for Proposal immediately upon
<br /> award. Our firm does not have any record of litigation that would prevent the services of
<br /> work and does not have competing destinations within 20 miles of Sunny Isles Beach. Any
<br /> additional questions can be addressed at(202) 347-3374 or(305) 340-9808.
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<br /> O G AI Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the , ,C J.,
<br /> CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed — in whole or in part—for any Al �ryfi hill
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<br /> Isom Global Strategies purpose other than to evaluate this response. _ ��•
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