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177 \*W<4 •"— k \k\ ; \i, - - _ Solicitation Number: 17 10 O1 ��1�� 4, 1t i; t �� re A\, :,' leiti ', i ,r :/ i 1,A . , , At /rte IGS is accustomed to recognizing and mitigating competing priorities that, if left unresolved, can present challenges for clients. The experienced consultants on the IGS team confront 14 these types of situations head-on to prevent confusion or mixed messages that competing priorities cause. Contract invoicing is executed monthly. IGS follows the submission guidelines outlined in the RFP to be submitted by the 10th day of the following month. Prior to the first invoice statement, the account manager works with the SIBTMC POC to finalize the invoice structure. IGS prepares a monthly progress report on the status of each task and submits it to SIBTMC. The monthly report includes an updated project timeline that shows which deliverables are outstanding and the date they are expected to be completed. The SIBTMC POC is also able to see the deliverables that have been completed and the date each one was approved and accepted. By looking at the project timeline, the SIBTMC POC knows which IGS team member is assigned to each deliverable and which SIBTMC team member is the point of contact. The notes section on the project timeline gives a quick description of the deliverable and lists any milestones or challenges. ill Media Relations The media relations landscape is always evolving, making it even more challenging to cut through the clutter and deliver messages that resonate with key audiences. IGS media relations experts understand this ever-evolving landscape—a truly hybrid model of traditional and social outlets—and know how to land stories for clients. In media relations, we take a highly strategic and targeted approach by fusing great storytelling with compelling facts and rich multimedia assets. All of our media experts work closely with clients to develop compelling stories, visuals, and social media content; target the right media; and prepare clients for interviews so that messages are delivered effectively for the best coverage. Our media relations team will work with SIBTMC to ensure that appropriate media coverage goals are defined and measured. We'll ask what the most important outcome is and then develop a customized approach to measure the coverage results. Based on SIBTMC's needs, the coverage results can be as simple as counting the number of stories resulting from media outreach or as extensive as measuring tone of voice, message delivery, comparisons against competitors, and more. We use a straightforward, substantive, results-based model that recognizes that a static, one-size-fits-all approach is ineffective, and even detrimental, in the competitive, complex, and fast-moving media space in which the SIBTMC operates. We believe being successful in media efforts requires the kind of specialized approach that IGS brings—one that focuses on specificity, solid 411 content, and results. Pro rieta and Confidential.This ro osal res onse includes data that shall not be disclosed outside of the u r?,,, vow t P ry P P P , MI © CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed — in whole or in part—for any � ll Isom Global Strategies purpose other than to evaluate this response. ,.