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<br /> Solicitation Number: 17-10-01Wi �r
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<br /> Industrial Bank
<br /> IGS is currently working with Industrial Bank to plan and implement a multigenerational
<br /> marketing campaign to increase its clientele among DC residents. Staying true to Industrial
<br /> Bank's 80+years of financial and economic empowerment within the DC metropolitan area,
<br /> 0 our approach leverages regional and national events, trends, and themes to establish
<br /> Industrial Bank as more than just a local financial institution, but as a pillar within the history
<br /> of the DC community. The campaign concept is based on Industrial Bank's history,and plays
<br /> creatively with the campaign title, "Money Made Here Stays Here," using a yellow line that
<br /> goes around the composition and meets back at the Industrial Bank logo. The design
<br /> treatment complements and brings the message full circle that banking locally benefits
<br /> businesses, community members, banks, and stakeholders.
<br /> - -MONEY MADE HERE STAYS HERE.®
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<br /> FOLLOW us AT y OBanki dustnal u T OlndustnalBankll34p OBankHd, strtd uc 1tMoneyMadeHereStaysHere#MMHSH
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<br /> Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the ,,; `
<br /> CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed — in whole or in part—for any ; t' -�l
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<br /> Isom Global Strategies purpose other than to evaluate this response. ��,
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