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• ws� ,. ''t Solicitation Number: 17-10-01 ii,,, ,%, 1,417 F "" <br /> f � ries <br /> No - <br /> p. ' *k <br /> l s. <br /> Campaign Strategy Example441 <br /> Months 1-3: Sunny Isles Beach Jazz Fest, Last-Minute Holiday Destination, Live/Work <br /> Sunny Isles Beach Jazz Fest- Nov.18,2017 <br /> Promote the Sunny Isles Beach Jazz Fest by targeting lovers of jazz, r&b, funk, soul, and <br /> other contemporary music in Miami and surrounding areas on Facebook, Instagram, and <br /> Snapchat. <br /> For Ticket Promotion <br /> Using footage and user-submitted photos from last year's Sunny Isles Beach Jazz <br /> Fest, we will highlight the festival's line-up, vendors, and affordable ticket price by <br /> running social media contests, creating curated festival playlists on major streaming <br /> platforms, and using promoted content with strong calls to action and user targeting <br /> in order to produce the maximum number of ticket sales. <br /> For Event Promotion <br /> During the event, IGS will use Snapchat and Instagram Stories to provide social <br /> media followers who could not attend with an immersive experience of the festival <br /> 40 while also highlighting the revelry of festival-goers. Using Snapchat's in-feed 30 sec <br /> video clips and their local stories and custom filters, we will be able to increase <br /> awareness with local tourists and visitors who may not have been exposed to the <br /> event prior to planning their initial trip to the Miami area. <br /> For Reporting <br /> For both promotional phases of the campaign, IGS will create a one-sheeter bi- <br /> monthly report that will highlight the following key performance indicators (KPIs) of <br /> incremental success: <br /> • Impressions & Reach <br /> • Amplifications <br /> • Social Mentions <br /> • Engagements <br /> • Clicks <br /> • Ticket Sales(Completed & Unfinished/Dropped Carts) <br /> • Click-Through Rate & Cost Per Click <br /> • Engagement Rate &Cost Per Engagement <br /> • Conversions(Completed Cart Sales) & Completion Rates <br /> • Cost Per Completion <br /> Radio Promotions <br /> 0 IGS uses in-market focus group testing to determine the best message and calls to action. <br /> Our firm can develop and create radio treatments and scripts for on-air personalities but <br /> t. . <br /> el ((t' Proprietary and Confidential.This proposal response includes data that shall not be disclosed outside of the '-,. ���f l .', <br /> v gl CITY OF SUNNY ISLES BEACH,and shall not be duplicated,used,or disclosed—in whole or in part—for any Y ", � <br /> 1 Isom Global Strategies purpose other than to evaluate this response. _ ' <br />