HomeMy WebLinkAbout2019 8 2 sparc letter from mayor kleis
August 2, 2019
To whom it may concern;
sparc understood why we’re immensely proud of our city – so when it came to
creating a brand and placemaking, it was right in front of us. They flipped our
ubiquitous ‘ Greater St. Cloud’ phrase and challenged us with ‘ St. Cloud,
GREATER.’ And the rest is steadily and surely becoming history.
I urge any community embarking on branding or re-branding to take
advantage of the insight and intuition, not to mention experience, that sparc
brings to the table. They helped us see what we could be.
Sincerely,
Dave Kleis
Mayor
City of St. Cloud, Minnesota
320-255-7201