HomeMy WebLinkAbout5_Eleventh Element _ Donna CarusoELEVENTH ELEMENT
RELAXATION SPA
To Whom It May Concern,
August 13, 2019
It is with great honor and privilege I write this letter of recommendation for Shanon Larimer and the
entire Larimer & Co. organization.
When my husband and I embarked on our latest business venture, we knew we needed a seasoned
professional that understood area demographics as well as a location rich in culture and style. They had
to know what was relevant to the local population and how to convey our message that was easily
understood and recognized.
Our initial conversations were driven by ideas of what we envisioned the brand to be and our concern of
how to keep our business relevant for many years to come. At the time we weren't sure what that
looked like, but Shanon asked inquisitive questions, understood our needs as a business and our goals to
impact the community. His thoughtful attention to detail was like none we've experienced at this early
stage of brainstorming and design. Creative suggestions began almost immediately.
The plans were in motion and Shanon and his team went to work at lightning speed. The deep dive into
the details of our community, lengthy research including spreadsheets, population reviews and the
extensive history we're surrounded with became the foundation in which our brand began to take
shape. With an elegant color palette and creative typography, these core elements coupled with our
purpose -driven narrative ultimately formed the brand we know today.
None of this would be possible without the tireless hours Shanon poured into our project. Without his
dedication to detail and obsession with research and statistics, we wouldn't have the perfectly designed
brand for our community. The brand message is consistent across all platforms and is truly a widely
recognizable symbol of excellence and sophistication. We're able to reach our target demographic with
a sincere and mindful approach.
We can say with absolute certainty that securing Larimer & Co. as our Branding and Identity firm was
the best decision our business has made to date. We look forward to working with Shanon again on all
(407)579-2065
17A Gateway Shopping Center, Edwardsville, PA 18704
www. Eleventh Element.com