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HomeMy WebLinkAboutHOOK+BRIDGE - RFP Financials - EXEMPT 1 HOOK+BRIDGE RFP Nº 19-07-02THE CITY OF SUNNY ISLES REQUEST FOR PROPOSALS Nº 19-07-02 FOR CITYWIDE RE-BRANDING SERVICES Att: City Clerk Sunny Isles Beach Government Center 18070 Collins Avenue, 4th Floor Sunny Isles Beach, Florida 33160 AUGUST 10, 2019 41 HOOK+BRIDGE RFP Nº 19-07-02FINANCIAL BACKGROUNDBalance Sheet ASSETS 2019 LIABILITIES AND OWNER'S EQUITY 2019 CURRENT ASSETS CURRENT LIABILITIES Cash $31,190 Accounts Payable $0 Accounts Receivable $0 Short-Term Loans $13,615 Inventory $0 Income Taxes Payable $0 Prepaid Insurance $0 Accrued Salaries and Wages $6,100 Short-Term Investments $0 Unearned Revenue $0 Total Current Assets $31,190 Current Portion of Long-Term Debt $0 FIXED (LONG-TERM) ASSETS Total Current Liabilities $19,715 Long-Term Investments $0 LONG-TERM LIABILITIES Property, Plant, and Equipment $53,000 Long-Term Debt $0 (Less Accumulated Depreciation)$0 Deferred Income Tax $0 Intangible Assets $0 Other $0 Total Fixed Assets $53,000 Total Long-Term Liabilities $0 OTHER ASSETS OWNER'S EQUITY Deferred Income Tax $9,783 Owner's Investment $0 Other Retained Earnings $0 Other Other Total Other Assets $9,783 Total Owner's Equity $0 Total Assets $93,973 Total Liabilities and Owner's Equity $19,715 COMMON FINANCIAL RATIOS 2019 Debt Ratio (Total Liabilities/Total Assets)0.21 Current Ratio (Current Assets/Current Liabilities)1.58 Working Capital (Current Assets/Current Liabilities)$11,475 Assets-to-Equity Ratio (Total Assets/Owner's Equity) Debt-to-Equity Ratio (Total Liabilities/Owner's Equity) 42 HOOK+BRIDGE RFP Nº 19-07-02FINANCIAL BACKGROUND1075 92ND ST, APT 302 BAY HARBOR ISLANDS,FL 33154 Current Principal Place of Business: Current Mailing Address: 1075 92ND ST, APT 302BAY HARBOR ISLANDS,FL 33154 US Entity Name:SO. BE, LLC DOCUMENT#L07000056389 FEI Number: 30-0445201 Certificate of Status Desired: Name and Address of Current Registered Agent: FLORES, VANESSA107592ND ST, APT 302BAY HARBOR ISLANDS,FL 33154 US The above named entity submits this statement for the purpose of changing its registered office or registered agent, or both, in the State of Florida. SIGNATURE: Electronic Signature of Registered Agent Date Authorized Person(s) Detail : I hereby certify that the information indicated on this report or supplemental report is true and accurate and that my electronic signature shall have the same legal effect as if made under oath; that I am a managing member or manager of the limited liability company or the receiver or trustee empowered to execute this report as required by Chapter 605, Florida Statutes; and that my name appears above, or on an attachment with all other like empowered. SIGNATURE: Electronic Signature of Signing Authorized Person(s) Detail Date FILEDJan29,2019Secretary of State7219132576CC VANESSA FLORES MGRM 01/29/2019 2019 FLORIDA LIMITED LIABILITY COMPANY ANNUAL REPORT No Title MGRM Name FLORES, VANESSA Address 1075 92ND ST, APT 302 City-State-Zip:BAY HARBOR ISLANDS FL 33154 Title MANAGER Name MARQUINA, ANDRÉS E Address 1075 92ND ST, APT 302 City-State-Zip:BAY HARBOR ISLANDS FL 33154 43 HOOK+BRIDGE RFP Nº 19-07-02FINANCIAL BACKGROUNDJan - Dec 16 Ordinary Income/Expense Income Design and Consulting Income 115,084.00 Total Income 115,084.00 Cost of Goods Sold Subcontracted Services Outsource Commissions 45,500.00 Purchases 10,149.00 Subcontracted Services - Other 1,650.00 Total Subcontracted Services 57,299.00 Total COGS 57,299.00 Gross Profit 57,785.00 Expense Automobile Expense Gas 610.00 Automobile Expense - Other 5,050.00 Total Automobile Expense 5,660.00 Bank Service Charges 200.00 Charitable Contributions 200.00 Computer and Internet Expenses Software 1,200.00 Total Computer and Internet Expenses 1,200.00 Credit Card Costs 1,000.00 Equipment 8,040.00 Insurance Expense 2,400.00 Meals and Entertainment 1,560.00 Miscellaneous Expense 1,455.00 Office Supplies 2,911.00 Parking fees and tolls 420.00 Professional Fees 500.00 Rent Expense 2,400.00 Repairs and Maintenance 5,844.00 Supplies 9,025.00 Telephone Expense 1,960.00 Travel Expense 4,750.00 Utilities Internet Expenses 760.00 Utilities - Other 960.00 Total Utilities 1,720.00 Total Expense 51,245.00 Net Ordinary Income 6,540.00 Net Income 6,540.00 11:26 AM SO. BE LLC dba HOOK+BRIDGE 08/09/19 Profit & Loss Accrual Basis January through December 2016 Page 1 44 HOOK+BRIDGE RFP Nº 19-07-02FINANCIAL BACKGROUNDJan - Dec 17 Ordinary Income/Expense Income Design and Consulting Income 67,066.00 Total Income 67,066.00 Cost of Goods Sold Subcontracted Services Outsource Commissions 48,730.00 Total Subcontracted Services 48,730.00 Total COGS 48,730.00 Gross Profit 18,336.00 Expense Advertising and Promotion 18,000.00 Automobile Expense 160.00 Computer and Internet Expenses Software 840.00 Total Computer and Internet Expenses 840.00 Equipment 8,997.00 Meals and Entertainment 379.00 Office Supplies 100.00 Parking fees and tolls 45.00 Professional Fees 469.00 Total Expense 28,990.00 Net Ordinary Income -10,654.00 Net Income -10,654.00 11:39 AM SO. BE LLC dba HOOK+BRIDGE 08/09/19 Profit & Loss Accrual Basis January through December 2017 Page 1 45 HOOK+BRIDGE RFP Nº 19-07-02FINANCIAL BACKGROUNDJan - Dec 18 Ordinary Income/Expense Income Design and Consulting Income 104,612.00 Total Income 104,612.00 Cost of Goods Sold Subcontracted Services Outsource Commissions 36,028.00 Total Subcontracted Services 36,028.00 Total COGS 36,028.00 Gross Profit 68,584.00 Expense Advertising and Promotion 14,636.00 Automobile Expense Gas 500.00 Automobile Expense - Other 3,864.00 Total Automobile Expense 4,364.00 Computer and Internet Expenses Software 256.00 Computer and Internet Expenses - Other 20,587.00 Total Computer and Internet Expenses 20,843.00 Insurance Expense Health Insurance 607.00 Insurance Expense - Other 1,920.00 Total Insurance Expense 2,527.00 Meals and Entertainment 3,555.00 Miscellaneous Expense 1,358.00 Office Supplies 401.00 Professional Fees 250.00 Rent Expense 6,000.00 Repairs and Maintenance 5,820.00 Telephone Expense 1,560.00 Travel Expense 5,100.00 Utilities Electricity 1,801.00 Internet Expenses 2,280.00 Total Utilities 4,081.00 Total Expense 70,495.00 Net Ordinary Income -1,911.00 Net Income -1,911.00 11:51 AM SO. BE LLC dba HOOK+BRIDGE 08/09/19 Profit & Loss Accrual Basis January through December 2018 Page 1 46 HOOK+BRIDGE RFP Nº 19-07-02FINANCIAL BACKGROUNDDec 31, 16 ASSETS Current Assets Checking/Savings Bank of America 5,500.72 Total Checking/Savings 5,500.72 Total Current Assets 5,500.72 Fixed Assets Furniture and Equipment 3,474.74 Total Fixed Assets 3,474.74 TOTAL ASSETS 8,975.46 LIABILITIES & EQUITY Equity Opening Balance Equity 2,435.46 Net Income 6,540.00 Total Equity 8,975.46 TOTAL LIABILITIES & EQUITY 8,975.46 11:32 AM SO. BE LLC dba HOOK+BRIDGE 08/09/19 Balance Sheet Accrual Basis As of December 31, 2016 Page 1 47 HOOK+BRIDGE RFP Nº 19-07-02FINANCIAL BACKGROUNDDec 31, 17 ASSETS Current Assets Checking/Savings Bank of America 12,938.48 Total Checking/Savings 12,938.48 Total Current Assets 12,938.48 Fixed Assets Furniture and Equipment 11,474.74 Total Fixed Assets 11,474.74 TOTAL ASSETS 24,413.22 LIABILITIES & EQUITY Equity Capital Stock 26,091.76 Opening Balance Equity 2,435.46 Retained Earnings 6,540.00 Net Income -10,654.00 Total Equity 24,413.22 TOTAL LIABILITIES & EQUITY 24,413.22 11:43 AM SO. BE LLC dba HOOK+BRIDGE 08/09/19 Balance Sheet Accrual Basis As of December 31, 2017 Page 1 48 HOOK+BRIDGE RFP Nº 19-07-02FINANCIAL BACKGROUNDDec 31, 18 ASSETS Current Assets Checking/Savings Bank of America 6,849.94 Total Checking/Savings 6,849.94 Total Current Assets 6,849.94 Fixed Assets Furniture and Equipment 31,474.74 Total Fixed Assets 31,474.74 TOTAL ASSETS 38,324.68 LIABILITIES & EQUITY Equity Capital Stock 36,914.22 Opening Balance Equity 2,435.46 Retained Earnings 886.00 Net Income -1,911.00 Total Equity 38,324.68 TOTAL LIABILITIES & EQUITY 38,324.68 11:58 AM SO. BE LLC dba HOOK+BRIDGE 08/09/19 Balance Sheet Accrual Basis As of December 31, 2018 Page 1 1 HOOK+BRIDGE RFP Nº 19-07-02THE CITY OF SUNNY ISLES REQUEST FOR PROPOSALS Nº 19-07-02 FOR CITYWIDE RE-BRANDING SERVICES Att: City Clerk Sunny Isles Beach Government Center 18070 Collins Avenue, 4th Floor Sunny Isles Beach, Florida 33160 AUGUST 10, 2019 2 HOOK+BRIDGE RFP Nº 19-07-02TABLE OF CONTENTSTHANKS! 3 CORPORATE BACKGROUND 4 ANNUAL REPORT 5 DBA REGISTRATION 6 DBA NAME DETAIL 7 PROOF OF INSURANCE 8 PROOF OF INSURANCE 9 QUALIFICATIONS 10 WORK SAMPLES 14 REFERENCE LETTERS 32 STAFFING 37 APPROACH | METHODOLOGY 40 FINANCIAL BACKGROUND 41 COST PROPOSAL 49 3 HOOK+BRIDGE RFP Nº 19-07-02For this opportunity to help refresh and re-position Sunny Isles Beach. For understanding that we are making this proposal because we know we are qualified. For having an open mind and the courage to go with us down a road less traveled. For embracing that Sunny Isles Beach is not just a city but a story of how people want to live and relax. Our team has worked together for more than a decade in various iterations, on major hospitality, real estate, city and personal branding accounts for clients across the land. We understand each other, work seamlessly, and only bring on the team members and specialists relevant to the account. We look forward to working with you. Cheers!COVER LETTERTHANKS! Creative Director Vanessa Flores Marketing Director Andrés Marquina Sr. Project Manager Kristina Medina Project Manager Fabiana Bermudez Sr. Graphic Designer German Barboza Sr. Graphic Designer Dalimar Pazos Guest Strategist Patty Soffer 4 HOOK+BRIDGE RFP Nº 19-07-02CORPORATE BACKGROUND• SO.BE LLC DBA Hook+Bridge | 1075 92nd St, #302. Bay Harbor Islands, FL 33154 • www.hookbridge.com • S-Corp • Date of instatement: February 1, 2016 • No outstanding litigation that would threaten the viability of the firm or the performance of this contract • Proof of Insurance: see pages 10 and 11 • 786 879 1359 - Vanessa Flores vanessa@hookbridge.com 5 HOOK+BRIDGE RFP Nº 19-07-02ANNUAL REPORT1075 92ND ST, APT 302 BAY HARBOR ISLANDS,FL 33154 Current Principal Place of Business: Current Mailing Address: 1075 92ND ST, APT 302BAY HARBOR ISLANDS,FL 33154 US Entity Name:SO. BE, LLC DOCUMENT#L07000056389 FEI Number: 30-0445201 Certificate of Status Desired: Name and Address of Current Registered Agent: FLORES, VANESSA107592ND ST, APT 302BAY HARBOR ISLANDS,FL 33154 US The above named entity submits this statement for the purpose of changing its registered office or registered agent, or both, in the State of Florida. SIGNATURE: Electronic Signature of Registered Agent Date Authorized Person(s) Detail : I hereby certify that the information indicated on this report or supplemental report is true and accurate and that my electronic signature shall have the same legal effect as if made under oath; that I am a managing member or manager of the limited liability company or the receiver or trustee empowered to execute this report as required by Chapter 605, Florida Statutes; and that my name appears above, or on an attachment with all other like empowered. SIGNATURE: Electronic Signature of Signing Authorized Person(s) Detail Date FILEDJan29,2019Secretary of State7219132576CC VANESSA FLORES MGRM 01/29/2019 2019 FLORIDA LIMITED LIABILITY COMPANY ANNUAL REPORT No Title MGRM Name FLORES, VANESSA Address 1075 92ND ST, APT 302 City-State-Zip:BAY HARBOR ISLANDS FL 33154 Title MANAGER Name MARQUINA, ANDRÉS E Address 1075 92ND ST, APT 302 City-State-Zip:BAY HARBOR ISLANDS FL 33154 6 HOOK+BRIDGE RFP Nº 19-07-02DBA REGISTRATION 7 HOOK+BRIDGE RFP Nº 19-07-02DBA NAME DETAIL 8 HOOK+BRIDGE RFP Nº 19-07-02SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. INSURER(S) AFFORDING COVERAGE INSURER F : INSURER E : INSURER D : INSURER C : INSURER B : INSURER A : NAIC # NAME:CONTACT (A/C, No):FAX E-MAILADDRESS: PRODUCER (A/C, No, Ext):PHONE INSURED REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. OTHER: (Per accident) (Ea accident) $ $ N / A SUBR WVD ADDL INSD THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. $ $ $ $PROPERTY DAMAGE BODILY INJURY (Per accident) BODILY INJURY (Per person) COMBINED SINGLE LIMIT AUTOS AUTOSAUTOSNON-OWNEDHIRED AUTOS SCHEDULEDALL OWNED ANY AUTO AUTOMOBILE LIABILITY Y / N WORKERS COMPENSATION AND EMPLOYERS' LIABILITY OFFICER/MEMBER EXCLUDED?(Mandatory in NH) DESCRIPTION OF OPERATIONS belowIf yes, describe under ANY PROPRIETOR/PARTNER/EXECUTIVE $ $ $ E.L. DISEASE - POLICY LIMIT E.L. DISEASE - EA EMPLOYEE E.L. EACH ACCIDENT EROTH-STATUTEPER LIMITS(MM/DD/YYYY)POLICY EXP(MM/DD/YYYY)POLICY EFFPOLICY NUMBERTYPE OF INSURANCELTRINSR DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) EXCESS LIAB UMBRELLA LIAB $EACH OCCURRENCE $AGGREGATE $ OCCUR CLAIMS-MADE DED RETENTION $ $PRODUCTS - COMP/OP AGG $GENERAL AGGREGATE $PERSONAL & ADV INJURY $MED EXP (Any one person) $EACH OCCURRENCE DAMAGE TO RENTED $PREMISES (Ea occurrence) COMMERCIAL GENERAL LIABILITY CLAIMS-MADE OCCUR GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO-JECT LOC CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) CANCELLATION AUTHORIZED REPRESENTATIVE ACORD 25 (2014/01) © 1988-2014 ACORD CORPORATION. All rights reserved. CERTIFICATE HOLDER The ACORD name and logo are registered marks of ACORD Hiscox Inc. 520 Madison Avenue 32nd Floor New York, NY 10022 A 08/06/2019 (888) 202-3007 contact@hiscox.com Hiscox Insurance Company Inc 10200 Hook+Bridge LLC 1075 92nd St 302 bay harbor islands FL 33154 X X X UDC-4236816-CGL-19 08/06/2019 08/06/2020 1,000,000 100,000 5,000 2,000,000 0 S/T Gen. Agg. MTTU PROOF OF INSURANCE 9 HOOK+BRIDGE RFP Nº 19-07-02SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. INSURER(S) AFFORDING COVERAGE INSURER F : INSURER E : INSURER D : INSURER C : INSURER B : INSURER A : NAIC # NAME:CONTACT (A/C, No):FAX E-MAILADDRESS: PRODUCER (A/C, No, Ext):PHONE INSURED REVISION NUMBER:CERTIFICATE NUMBER:COVERAGES IMPORTANT: If the certificate holder is an ADDITIONAL INSURED, the policy(ies) must be endorsed. If SUBROGATION IS WAIVED, subject to the terms and conditions of the policy, certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER, AND THE CERTIFICATE HOLDER. OTHER: (Per accident) (Ea accident) $ $ N / A SUBR WVD ADDL INSD THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. $ $ $ $PROPERTY DAMAGE BODILY INJURY (Per accident) BODILY INJURY (Per person) COMBINED SINGLE LIMIT AUTOS AUTOSAUTOSNON-OWNEDHIRED AUTOS SCHEDULEDALL OWNED ANY AUTO AUTOMOBILE LIABILITY Y / N WORKERS COMPENSATION AND EMPLOYERS' LIABILITY OFFICER/MEMBER EXCLUDED?(Mandatory in NH) DESCRIPTION OF OPERATIONS belowIf yes, describe under ANY PROPRIETOR/PARTNER/EXECUTIVE $ $ $ E.L. DISEASE - POLICY LIMIT E.L. DISEASE - EA EMPLOYEE E.L. EACH ACCIDENT EROTH-STATUTEPER LIMITS(MM/DD/YYYY)POLICY EXP(MM/DD/YYYY)POLICY EFFPOLICY NUMBERTYPE OF INSURANCELTRINSR DESCRIPTION OF OPERATIONS / LOCATIONS / VEHICLES (ACORD 101, Additional Remarks Schedule, may be attached if more space is required) EXCESS LIAB UMBRELLA LIAB $EACH OCCURRENCE $AGGREGATE $ OCCUR CLAIMS-MADE DED RETENTION $ $PRODUCTS - COMP/OP AGG $GENERAL AGGREGATE $PERSONAL & ADV INJURY $MED EXP (Any one person) $EACH OCCURRENCE DAMAGE TO RENTED $PREMISES (Ea occurrence) COMMERCIAL GENERAL LIABILITY CLAIMS-MADE OCCUR GEN'L AGGREGATE LIMIT APPLIES PER: POLICY PRO-JECT LOC CERTIFICATE OF LIABILITY INSURANCE DATE (MM/DD/YYYY) CANCELLATION AUTHORIZED REPRESENTATIVE ACORD 25 (2014/01) © 1988-2014 ACORD CORPORATION. All rights reserved. CERTIFICATE HOLDER The ACORD name and logo are registered marks of ACORD Hiscox Inc. 520 Madison Avenue 32nd Floor New York, NY 10022 08/06/2019 (888) 202-3007 contact@hiscox.com Hiscox Insurance Company Inc 10200 Hook+Bridge LLC 1075 92nd St 302 bay harbor islands FL 33154 A Professional Liability UDC-4236816-EO-19 08/06/2019 08/06/2020 Each Claim: $ 1,000,000 Aggregate: $ 1,000,000 MTTU PROOF OF INSURANCE 10 HOOK+BRIDGE RFP Nº 19-07-02QUALIFICATIONSPhase 1: Market Research and Investigation + Phase 2: Brand Development and Execution Please note we are unifying these two sections because they are integral parts of each other Sunny Isles Beach is, at its core, a neighborhood. In addition to the enduring locals, a broad diversity of people, often from far distances, also choose to live here. Unique to Sunny Isles Beach is the glorious beach, perhaps the best in all of Miami, and a small-town lifestyle, offering folks a lovely, relaxing oceanfront and intracoastal pocket tucked inside a global, metropolitan city. Sunny Isles Beach is also an escape. The city lures vacationers and visitors from across the globe who are looking for beach, relaxation, adjacency and a tad of South Florida glamour. We are well aware of the city’s challenges, including lack of high-end infrastructure, traffic, poor streetscaping, strip malls, and lack of excellent restaurants, among other things. A brand doesn’t solve these issues. But perhaps it can go a long way in inspiring the community to live up to Sunny Isles Beach’s new image by working with city leaders to attract better businesses and make necessary improvements appealing to residents and visitors alike. We want to help you show your best side and expand these markets by telling the story of Sunny Isles Beach in a vibrant, visual, forward-thinking manner. Hook + Bridge will: • Create a brand story that speaks honestly and connects emotionally • Create a modern and enduring visual identity, using a high level of design, imagery, color, typography and other visual cues • Develop the brand differentiators unique to Sunny Isles Beach • Create tools to disseminate the message to residents, tourists and visitors 11 HOOK+BRIDGE RFP Nº 19-07-02OUR PROCESS Our branding process begins with research. It’s people-focused and starts with you, the leaders of the City of Sunny Isles Beach. We also use social media testing liberally. For millennials especially, if it’s not mobile/social, it doesn’t exist. We can target specific demographics that will help us understand what a market wants, likes and will react to. 1. RESEARCH PHASE • Stakeholder Perceptions • Competitive and Language Audit • Existing Marketing Materials Audit • Key Management Perceptions • Evaluation of Existing Brand/Brand Architecture • SLOT Analysis 2. BRAND STRATEGY PHASE • Vision • Core Values • Mission (Goals) • Brand Attributes • Finalize Brand Strategy • Client sign-off • Write Creative Brief • Client sign-off 3. DESIGN PHASE • The Big Idea • Design Brand Identity • Develop Messaging • Explore Brand Extensions • Finalize Brand Architecture • Present Visual Strategy to Client • Client Sign-off QUALIFICATIONS 12 HOOK+BRIDGE RFP Nº 19-07-024. TOUCHPOINTS • Finalize Identity Design • Develop Color System • Develop Type • Develop Campaign Look and Feel • Execute Trademarking / Servicemarking Applications • Prioritize and Design (Signage, collateral, advertising etc) • Revise and Incorporate Sub-Brands 5. MANAGING ASSETS • Develop Launch Strategy/Plan + Goals • Launch Internally • Client Sign-off • Launch Externally • Develop Standards and Guidelines • Finalize Brand Manual • Develop and Nurture Brand Champions • Measurement 6. INTEGRATED MARKETING PROCESS • Identity • Advertising • City Experience • Signage • Promotions • Interactive • Exhibits QUALIFICATIONS 13 HOOK+BRIDGE RFP Nº 19-07-02QUALIFICATIONSAn explanation of why the Proposer is the best qualified to perform the contract and demonstrate its qualifications including an item-by-item disclosure outlining how the firm meets or exceeds the requirements of this RFP. • Talented • Strategic • Process-driven • Big thinkers • Courageous • Confident • Multilingual • English • Spanish • Portuguese • Japanese • History of working on city revitalization projects • City of North Miami • Met Miami • Midtown Miami • Justison Landing • Baltimore Waterfront • Award-winning design • Well connected • Know the area • Understand current issues and problems • Live in adjacent areas