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HomeMy WebLinkAboutHOOK+BRIDGE - RFP Financials - EXEMPT (2) 14 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLES305.785.3418 | patty@pattysoffer.com | writer/strategist ecotechvisions.com | pandwe@ecotechvisions.com AN EXECUTIVE SUMMARY #spreadthegreen The Ecopreneur’s Playbook for the GreenTech Micromanufacturing Revolution by Dr. Pandwe Gibson A Manufacturing Revolution is Underway It’s creative. Income-generating. Inclusive. Local. And green. Hey, America! Manufacturing is baaaaack, and its newest iteration is micro, local, and accessible. In #spreadthegreen: The Ecopreneur’s Playbook for the GreenTech Micromanufacturing Revolution, author Dr. Pandwe Gibson introduces the GreenTech Micromanufacturing Revolution (GTMM) to ordinary folks in undeserved communities in cities and towns across nations. Part social movement, part economic opportunity, GTMM, also called advanced manufacturing, offers the everyday innovator a way to create products and profit through local micro manufacturing, while also protecting people and the planet. GTMM is an emerging, digital, vital, relevant, practical and sustainable ecosystem comprised of ecopreneurs, creators, programmers, co-workers, collaborators, mentors, investors and nonprofits, all working together in apprentice-based incubators and other communal workspaces to start small businesses, rebuild communities and advance lives. Yet many Americans are not yet aware of this potentially life-changing option, having cut our collective teeth on decades of restrictive, dirty, expensive, high-minimum factories and offshore outsourcing. The average person was shut out. What’s also new is connecting micromanufacturing with green and tech. GTMM offers an achievable, sustainable, small-batch, wealth- generation opportunity. Dr. Gibson’s ecopreneurial vision is to bring micromanufacturing back to communities across the land so people can become self-sustaining, sustainable business owners. Best of all, there’s no need for the expensive student loans that Dr. Gibson undertook. It has always been important to her to be around the best people, so her degrees have brought massive value. Yet she has said that she learned about business when she ran one. Same goes for GTMM. So #spreadthegreen has been created as an alternate, relevant learning at an everyman-mba level specific to this emerging industry. It’s about understanding where the best people and proper resources are and accessing them to achieve your goals. The book is designed as a “show and tell” for ecopreneurs who want to create a green product, service or business, but have no idea how to go about it. It also features a rich assortment of relevant resources, and a glossary explaining the language of both business and green, eliminating substantial pain from the learning curve. #spreadthegreen features the ETV|MBA curriculum Dr. Gibson developed for her own GTMM incubator, EcoTech Visions (ETV) in Miami, FL. Along with specific information on how to start, certify and operate an eco product, service or business, her ETV|G.O.A.L. ™ strategies and ETV| Seven Steps to Green ™ help readers take their product from idea to startup to market. Don’t try to read this book in a day. Rather, use it as a guide to be referred to over and over again as you progress though your green product and business development. If some of the content is familiar, skip around to those sections that aren’t. Likewise, return to any step for reminders as you journey through your creation process. It’s textbook-ish, only more fun. Instead of a grade, you can end up with a business and a product. ©2018 by Dr. Pandwe Gibson Launching on Earth Day 2019 ©2018 Pandwe Gibson • All Rights Reserved • No reprint without permission 1 A Publishing Proposal for #spreadthegreen by Dr. Pandwe Gibson EcoTech Visions, LLC 670 NW 112 Street | Miami, FL | 33168 305.399.5556 773.495.3897 pandwe@ecotechvisions.com BOOKS Click here to view complete PDF 15 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESPERSONAL BRANDING Clemantine Breaking the Bondage of Silent Stories Click here to view complete PDF 16 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESPERSONAL BRAND EXPLORATION WINSTON MOSS BRAND AND STRATEGY EXPLORATION As iron sharpens iron, so a friend sharpens a friend.—King Solomon Click here to view complete PDF 17 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESBRAND REFRESHMENT BEFORE AFTER VIKING PURE SOLUTIONS BRAND GUIDELINES 18 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESBRAND REFRESHMENT BEFORE AFTER 19 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESBRAND REFRESHMENT BEFORE AFTER 20 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESBRANDING NEW YACHTS • BROKERAGE • MARINE ACCESSORIES • VIP EXPERIENCES NEW SUPERYACHT LOCATION ON WATSON ISLAND AT ISLAND GARDENS DEEP HARBOUR SHOWMANAGEMENT.COM YACHT MIAMI BEACHTM 28 YEARS ON COLLINS AVENUE 2016 SHOWCASING THE WORLD’S MOST GORGEOUS YACHTS February 11-15, 2016 28 YEARS ON COLLINS AVENUE FP DuPont Ad.indd 1 10/21/15 11:35 AM 21 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESWINNING RFP FOR SOUTH BEACH PARK CONCESSIONS HALLANDALE BEACH, FL CAROLE PUMPIAN FORTY EIGHT EQUITIES, INC 2751 S OCEAN DRIVE • #1107N HOLLYWOOD FL 33019 305-761-6536 CAROLE0902@AOL.COM PRESENTS A PROPOSAL IN RESPONSE TO RFP #FY 2013-2014-01 YOSSEF COHEN YCGROUP #1 DBA CAFÉ CITA 2751 S OCEAN DRIVE • #1107N HOLLYWOOD FL 33019 786 -315-6854 YOSSI176@AOL.COM PROPOSAL PREPARED BY: AUGUST 20, 2014 Click here to view complete PDF 22 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESCITY REVITALIZATION 1 3 2 heads up downtown! we’re transforming you into a vibrant, diverse community of residential, retail, cultural and commercial activity unlike anything this city has ever known. nowhere else will you find an opportunity to live a round-the-clock city lifestyle in such fantastic surroundings. it all starts now! met 1 introducing the first residential tower. visit our sales center to learn about met 1’s 447 diverse luxury condominiums that include lofts, tower suites and penthouses. met 1 features magnificent views of biscayne bay and the city of miami plus fabulous restaurants, retail venues and amenities. met 2 be on the lookout for met 2, another luxurious residential tower with exciting retail venues and a host of amenities. coming soon. met 3 just when you thought it was all too good to be true, it gets better. met 3‘s luxury residences, retail and amenities will be here before you know it. coming soon. met square introducing your metropolitan miami neighborhood center, with exciting stores, restaurants and entertainment venues. met square’s vibe will bring to mind the culture and energy of new york’s times square district and will provide downtown miami with a long- awaited and much desired social and lifestyle destination. The biggest thing to happen to Miami since, well, since Miami. 23 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESCITY REVITALIZATION Oral representations cannot be relied upon as correctly stating representations of the developer. For correct representations, make reference to the documents required by Section 718.503, Florida Statutes, to be furnished by developer to a buyer or lessee. 2 MIDTOWN OCCUPANCY 2006 4 MIDTOWN SOLD OUT 3 MIDTOWN SOLD OUT MIDBLOCK OCCUPANCY 2006 6 MIDTOWN SELLING WINTER 2006 STATION36 COMING SOON A Cayre/Samuel Venture A Cayre/Samuel Venture A Cayre/Samuel Venture A Cayre/Samuel Venture A Cayre/Samuel Venture 06-MID-610 Midtown-Edge Miami_No1 1 10/2/06 10:56:56 AM 24 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESCONCEPT PIECES © 2016 Soffer & Friends, dba of A Human Foundation Publishing, LLC BAY HARBOR ISLANDS / Initial Moodboards Prepared for Congress Group October 24, 2016 & FRIENDS 305. 785.3418 Click here to view complete PDF Click here to view complete PDF Click here to view complete PDF 25 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESCiti Bike and Citi Bike and Arc Design are registered service marks of Citigroup Inc. Citi Bike Miami is operated by Deco Bike, LLC BRANDING 26 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESBRAND REFRESH Dominican Republic | Mexico Cuba | Costa Rica (coming 2016) Click here to view complete PDF 27 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESBRAND REFRESH Open Letter from the Chairman of the Board Last year, I retired as Mayor of the City of Sunny Isles Beach. Since its incorporation in 1997, this City has sought to distinguish itself with, among many other things, visionary development projects and the creation of eleven state-of the-art public park facilities that serve as venues for out- standing cultural and recreational programming. Additionally, a brand new K-8 elementary school has been constructed, with a third addition already being contemplated because of its popularity. During this time, the city’s full-time population has nearly doubled and its transient population has increased again several fold with both an active summer and winter season, serving as a world-class destination with access to some of Florida’s finest beaches. Already home now to thousands of new immigrants from all over the world including Russian, Eastern Europe, the Middle East, South America, Canada and Europe, what I believe the City needs now is the creation of “community.” Nothing, in my opinion, has the ability to weave the fabric of community more than shared cultural experiences. The arts engage and energize people in a transformative way. Thus, our community foundation was created to invest in the future of the City with a permanent charitable endowment dedicated to promote quality of life through multidisciplinary cultural arts and government initiatives designed to incite and inspire engagement of the City’s diverse population, to focus on creative public space - and place-making, and enhance the culture of Sunny Isles Beach. It is through the philanthropic generosity of others that the Sunny Isles Beach Foundation is able to lead the way. In addition, by working in partnership with the City government, we are uniquely positioned to bring our mission to reality. Please join us in this effort to bring our community together around the arts. You can be part of this exciting and innovative effort. Visit our website at www.sunnyislesbeachfoundation.org. Let us hear from you, give us your ideas, support us with a donation or join our team of volunteers. We look forward to your participation and support by becoming a contributing member of the Sunny Isles Beach Foundation. Yours truly, Norman Edelcup Chairman PLEASE JOIN US AS WE TRANSFORM OUR BEAUTIFUL CITY INTO A CULTURAL MECCA Click on images to view complete PDF Click here to view complete PDF 28 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESCASE STUDIES Case StudyBarbie Room Campaña desarrollada por Hook+Bridge 2019 Click here to view complete PDF Click here to view videos 29 HOOK+BRIDGE RFP Nº 19-07-02WORK SAMPLESCASE STUDIES SOCIAL MEDIA MANAGEMENT REPORT Click here to view complete PDF 30 HOOK+BRIDGE RFP Nº 19-07-02TIMELINE AND COST PROPOSALBRAND REFRESH TIMELINE TIME PRICE 1. RESEARCH PHASE • Stakeholder Perceptions • Competitive and Language Audit • Existing Marketing Materials Audit • Key Management Perceptions • Evaluation of Existing Brand/Brand Architecture • SLOT Analysis 9 weeks $15,000 2. BRAND STRATEGY PHASE • Vision • Strategy • Core Values • Mission (Goals) • 2-5 year plan • Brand Attributes • Client Sign-off • Finalize Branding Strategy • Write Creative Brief 6 weeks $10,000 3. DESIGN PHASE • The Big Idea • Design Brand Identity and Sub-Brands • Explore Possible Applications • Finalize Brand Architecture • Strong, Singular Master Brand, everything unified; its persona, ethos, values • Present Visual Strategy to Client • Client Sign-off 20 weeks $25,000 4. TOUCHPOINTS • Finalize Identity Design • Develop Color System • Develop Type • Develop Campaign Look and Feel • Trademarking / Servicemarking Applications • Prioritize and Design Applications • Design program (Signage, collateral, advertising etc) • Apply Brand Architecture • Re-create and Incorporate Sub-Brands 6 weeks $10,000 5. MANAGING ASSETS • Build Synergy • Develop Launch Strategy/Plan + Goals • Launch Internally • Launch Externally • Develop Standards and Guidelines • Finalize Brand Manual • Nurture Brand Champions • Measurement 10 weeks $13,000 6. INTEGRATED MARKETING PROCESS • Identity • Advertising • City Experience • Promotions • Interactive • Events • Exhibits • Ongoing Research 12 weeks $25,000 TOTALS 66 WEEKS $98,000 31 HOOK+BRIDGE RFP Nº 19-07-02Current clients with which we currently have working relationships:QUALIFICATIONSAll clients added and lost in the past five years. • Mindray • Hilton Hotels Mexico City • Nikolas Karras • Paradigm • Propolis • MobileQubes • MealDevelop.com • Claudia Durán • FMN • Allen Campbell • Learning Rebels • 160 Main • Sapori • Adrenaline Crew • Danny Cardozo • DECOBIKE • Focus Right Marketing • Fynd Technologies • Kiosk • Land Sterling • NEXT Sports • Sharon Vessels • SureTaste Foods • VitroLabs • VABA • Cenmark Mortgage Brokers • Donna Westin • Emily Richett • Everlast Epoxy Systems • Indeed • iUnit Co. • KFE Solutions • Quit Market • Renderator • Yuge.ca • Stronghold Accessories • Viking Pure Solutions • Vectra • Trendy Butler • Blancoe.com • SOJO Design • Cudesso.com • Medtronic • Mindray Mexico • Hilton Hotels Mexico City • Karras • Paradigm • Propolis • Vaba • MobileQubes • MealDevelop.com • Claudia Durán • FMN • Allen Campbell • Learning Rebels • 160 Main • Sapori Listing of major accounts including current government, government agency, municipality, non-profit, or related accounts. • Mindray • Hilton Hotels Mexico City • DECOBIKE • Paradisus List experience in research, branding, advertising, web-based marketing, creative services and collateral development, as well as public and community relations. • Please refer to pages 14-20 32 HOOK+BRIDGE RFP Nº 19-07-02REFERENCE LETTERS 33 HOOK+BRIDGE RFP Nº 19-07-02REFERENCE LETTERS 34 HOOK+BRIDGE RFP Nº 19-07-02REFERENCE LETTERS 35 HOOK+BRIDGE RFP Nº 19-07-02REFERENCE LETTERS 36 HOOK+BRIDGE RFP Nº 19-07-02REFERENCE LETTERS 37 HOOK+BRIDGE RFP Nº 19-07-02STAFFINGAGENCY HOOK+BRIDGE Bay Harbor Islands, FL Creativity is a hook. It generates curiosity. The physical expression of creativity is a bridge, which shifts people from curiosity to an experience that informs, entertains, illuminates, compels, jars memories and makes new ones. This, in essence, is what we do. At H+B, our hook is design. Our bridge is evolving design into strategic, targeted, powerfully messaged and visually compelling campaign pieces that create awareness or elicit an action. Then we disseminate via strategically selected media for greatest impact. That’s basically it. Our team, comprised of graphic design (the hook) and marketing (the bridge), focuses on B2B and B2C projects that will not only enhance and improve the lives of the audience or customer, but serve as personal and professional growth opportunities for the H+B team. Hook+Bridge, based in Miami, FL is one of three agencies owned by The Andrés Marquina Group of Mexico City. Andrés and Vanessa Flores have worked together for years, with Andrés serving as the marketing professional and Vanessa, the creative director. The firm specializes in strategic branding and marketing and all things digital. CREATIVE DIRECTOR VANESSA FLORES. Branding Specialist. Photographer. Digital Marketing Agency Creative Officer 2006 Associate’s Degree in Graphic Design, Instituto de Diseño de Caracas, Venezuela 2009 Bachelor of Fine Arts in Graphic Design, Miami International University of Art and Design Vanessa is a veteran brand expert and prolific graphic designer who has worked in city revitalization, hospitality, real estate, spas, packaging, consumer products, personal branding, medical, housewares, food and beverage, retail, public personalities and book and magazine design. She looks at design as a strategic, problem-solving tool and is amazing at unearthing and communicating the right message, both verbally and visually. Her artisty includes all print and digital design and photography. Vanessa will be the point of contact and coordination for this account. MARKETING DIRECTOR ANDRÉS MARQUINA Digital Marketing Strategist. Photographer. Chief Executive Officer. 2007 Bachelor in Marketing, Universidad Rafael Belloso Chacín, Maracaibo, Venezuela Andrés is what he calls a “serial entrepreneur” who is passionate about digital marketing and audience behavior. He owns three digital marketing agencies, each focused on specific niche markets. He enjoys discovering how to untap growth, keeping a plan going and accelerating the growth of his clients in the digital environment. His skills at creating highly effective teams, including his executive strategic management team, have served as a catalyst in the growth of his client base in the US and LATAM. 38 HOOK+BRIDGE RFP Nº 19-07-02STAFFINGPROJECT MANAGERS | ACCOUNT EXECUTIVES KRISTINA MEDINA Publicist and Digital Marketer. Musician 2010 Bachelor’s in Advertising and Public Relations, Universidad del Zulia, Venezuela 2010 Diploma in Teaching, Universidad del Zulia, Venezuela Kristina has worked for over seven years in the digital marketing and social media fields, with a focus on personal branding, B2B and the music industry. Through the years, she’s developed launch campaigns, created strategies for capturing niche markets, and has become a vanguard in influencer marketing. Digital moves fast, and Kristina moves with it, absorbing new technologies and thinking with the passion of a top student. Every new client or industry is a new opportunity to broaden her knowledge and understanding of things. Kristin is fascinated and loves her job, which comes across to clients and makes them feel comfortable that they can trust her choices. FABIANA BERMÚDEZ Account Executive | Mass Communicator. Project Manager. 2016 Bachelor’s in Mass Communication, Universidad Católica Andrés Bello, Venezuela Straight out of school, Fabiana started searching for creative ways of reaching people in the digital world. Her job involves a variety of tasks like creating and executing strategies for social media; supervising, correcting, and approving content that will be published; managing and coordinating teams, supervising paid ad campaigns on social media and creating monthly client reports. She’s efficient, self-starting and a client favorite. SENIOR DESIGNERS DALIMAR PAZOS Senior Graphic Designer. Illustrator. Editorial Design. 2017 Bachelor of Arts in Graphic Design, Cecilio Acosta Catholic University, Venezuela Dalimar loves everything about design, and creating a cohesive design suite is her forte. She loves print media and web formats, and is a social media whiz, both in creation and management. For her, a new project is an opportunity to learn and grow, and then help clients do the same. She has designed brand books, ebooks, specialized guides to landing pages, e-commerce sites and is an email marketing expert. Solving graphic challenges fills her soul, enabling her to turn this world into a more beautiful place. GERMÁN BARBOZA Senior Graphic Designer. Copywriter. Musician. 2010 Bachelor of Arts in Advertising, Universidad del Zulia, Venezuela 2017 Master of Arts in Composition, Cecilio Acosta Catholic University, Venezuela Illustration is German’s strongest game, which has led to his work gracing many stellar projects. His work at Hook+Bridge pushes him to be madly creative and fearless. Essentially, he’s a creator, whether in illustration, design or his beloved music. He’s all about concept and craft and its application in the real world. German has experience in print, digital, branding and social media. He is also fluent in Spanish and is an amazing editor. 39 HOOK+BRIDGE RFP Nº 19-07-02GUEST STRATEGIST PATTY SOFFER Author. Strategist. Leader. Copywriter. 1996 BS in Journalism and Mass Communications, Florida International University After decades as a leader the Miami advertising scene, where her award-winning graphic design agency served both major and developing real estate and hospitality brands across the globe, Soffer recently made the decision to only work with select clients and agencies, offering strategy and strategic planning/writing. Soffer and Vanessa Flores’ team have worked together on hundreds of projects over the last 12 years, including twice rebranding Sol Melia’s Paradisus Hotels and Resorts, and naming, creating, branding and marketing massive city revitaliztion projects like Midtown, Metropolitan Miami and others like it in the northeast United States. Soffer understands the relationship between business and brand and excels in building healthy, powerful businesses, partnerships and brands. The power of the well-written word is her best friend, and the source of her inspiration to also have written eight books (and counting). Now bicoastal, Soffer will work with Vanessa Flores on all project duties. ANDRES MARQUINA MARKETING DIRECTOR VANESSA FLORES CREATIVE DIRECTOR HOOK+BRIDGE DALIMAR PAZOS SENIOR DESIGNER FABIANA BERMÚDEZ PROJECT MANAGER GERMÁN BARBOZA SENIOR DESIGNER KRISTINA MEDINA PROJECT MANAGER PATTY SOFFER GUEST STRATEGIST STAFFING 40 HOOK+BRIDGE RFP Nº 19-07-02APPROACH | METHODOLOGYMETHODOLOGY Proposer’s assessment of the City of Sunny Isles Beach needs and approach methodology to providing the services requested in this solicitation should include a plan/outline in addition to the following: • Suitability of the methodologies and approaches used in achieving tasks • Overall organization to completing the project • Ability to meet desired timelines and deadlines As stated in the QUALIFICATIONS section, our team’s process is tried-and-true. We have ample team members to complete the job on budget and on time, and are used to working on deadline. STATE WHAT RESEARCH AFFILIATES OR INTERNAL RESEARCH RESOURCES THE FIRM HAS AVAILABLE. For the market research we use different online sources: Facebook, Instagram and especially SurveyMonkey, the world’s leading online survey software. This significantly improves the quality of data and significantly reduces the labor burden associated with obtaining and analyzing that data. Additionally, we source other facts via our connections with local real estate developers and salespeople. CREATIVE ABILITY Please refer to pages 14-20 STATE HOW THE FIRM IDENTIFIES THE KEY TARGET AUDIENCES FOR ITS CLIENTS AND HOW IT THEN DETERMINES THE APPROPRIATE MEDIA TO BEST COMMUNICATE WITH THOSE AUDIENCES. Hook+Bridge knows how social media works, both in identifying markets (hook) and then reaching them (bridge). Online is where people live, so that’s where we go to find them, subscribing to the simple logic of Willy Sutton’s famous quote: “I rob banks because that’s where the money is.” STATE WHAT EXPERIENCE THE FIRM HAS WITH THE DEVELOPMENT OF CREATIVE OR NONTRADITIONAL STRATEGIC ALLIANCES/SPONSORSHIPS (I.E. INDUSTRIES OUTSIDE OF THE TRAVEL BUSINESS) TO IMPLEMENT PR PROGRAMS. STATE WHAT EXPERIENCE THE FIRM HAS WITH MEASUREMENT OF PR RESULTS. We are hospitality, real estate, city revitalization, small business and personal branding experts. PR is a separate specialty and we work with outside firms appropriate for the project. STATE WHAT EXPERIENCE THE FIRM HAS IN DEVELOPING STRATEGIC PR AND CRISIS MANAGEMENT PLANS.(EXAMPLES MAY BE SHARED AND RESULTS MAY ALSO BE INCLUDED.) Public Relations and Crisis Management are performed by companies that specialize in those areas. We do not do PR but can make recommendations should the City of Sunny Isles Beach run into a situation that requires those services. The nature of the issue at hand will determine the best firm for the job.