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Home My WebLink AboutJacoberCreativeFormal Proposal Enclosed Citywide Re-Branding Services Request for Proposals No. 19-07-02 OPENING DATE AND TIME: 2:30 PM on Tuesday, August 13, 2019 RFP — No. 19-07-02 RFP — No. 19-07-02 3 2 Table of Contents SECTION 1 Corporate Background ...............................................................5 SECTION 2 Qualifications .................................................................................15 SECTION 3 Staffing .............................................................................................31 SECTION 4 Approach / Methodology ........................................................39 SECTION 5 Financial Background ................................................................53 SECTION 6 Agency Billings ............................................................................57 SECTION 7 Creative Ability ............................................................................61 SECTION 8 Strategic Thinking .......................................................................97 SECTION 9 Cost of Services .........................................................................107 SECTION 10 References ......................................................................................111 SECTION 11 Contract Forms ...........................................................................117 Corporate Background SECTION 1 5 4 RFP — No. 19-07-02 RFP — No. 19-07-02 Corporate BackgroundCorporate Background 7 6 REQUEST FOR PROPOSALS NO. 19-07-02 CITYWIDE RE-BRANDING SERVICES Name of Firm: Jacober & Associates, Inc. DBA as Jacober Creative Location: 690 Lincoln Road, Suite 201 Miami Beach, FL 33139 Website:www.Jacober.com Entity Business Structure:Corporation Date established:2001 Outstanding litigation:None Contact:Paul Jacober Principal & Creative Director 305.672.3293 info@jacober.com Proposer: RFP — No. 19-07-02 RFP — No. 19-07-02 Corporate BackgroundCorporate Background 9 8 RFP — No. 19-07-02 RFP — No. 19-07-02 Corporate BackgroundCorporate Background 11 10 JACOBER CREATIVE With a staff of ten and four senior leaders (and satellite players based throughout the globe) we have a combined experience of more than 100 years between us. We work with our clients to understand their goals; we ask questions (lots of questions). We believe “anything is possible” and this is mingled with a practical approach to problem solving, providing expertise, ideas and options. We realize that we live in a high-speed age so we’re always learning and keeping up with the latest technologies and trends. Our goal is your goal: to create an identity and online strategy that achieves results. PAUL JACOBER Creative Director LUISA JIMENEZ Brand Strategist DANIEL PERALTA Director of Business Development ADRIANA MAZ Art Director + Designer LEADERSHIP MARKETING Advertising Campaigns Media Planning + Buying Social Media Marketing Experiential Marketing Digital Advertising E-mail Marketing Copywriting DESIGN Identity Branding Packaging Logo Design Photography Illustration Environmental Design DIGITAL Web Design Web Development Mobile Apps Motion Graphics Video Production 3D Rendering SEO A STUDIO OF DESIGNERS, DEVELOPERS, ILLUSTRATORS, ANIMATORS, WRITERS, MARKETERS, VIDEOGRAPHERS, AND STRATEGISTS DEDICATED TO TELLING STORIES THAT BUILD EXCEPTIONAL BRANDS RFP — No. 19-07-02 RFP — No. 19-07-02 Corporate BackgroundCorporate Background 13 12 WE CREATE STORIES THAT BUILD EXCEPTIONAL BRANDS BEST IN SHOW “Henry” Award “Wish You Were Here” video Surfside, FL GOLD “Henry” Award Social Media Campaign Surfside, FL BRONZE Resource / Promotional Material Surfside, FL BEST IN SHOW Visitor Guide Surfside, FL GOLD “Henry” Award Visitor Guide Surfside, FL WINNER Los Angeles Marathon International T-shirt Competition Presented by K-WISS WINNER Stars Of Design Awards, Design Center Of The Americas (DCOTA) FINALIST (Top 5) Arango Design Foundation Competition BRONZE MEDAL Rubell Hotels /Albion+Greenview Hotel Brochures Neenah Paper NEENAH PAPER 1999 ARANGO DESIGN 2001 DESIGN CENTER OF THE AMERICAS 2009 LOS ANGELES MARATHON 1999 VISIT FLORIDA FLAGLER AWARDS 2018 2016 AWARDS Qualifications SECTION 2 15 14 Current Clients TASK: List of their current clients, preferably government, in which they currently have working relationships: • Concacaf (Confederation of North, Central American & Caribbean Football) • Crescent Heights Real Estate Development • H.O.M.Y Collective (Helping Our Miami Youth) • Menin Hospitality • Miami Beach Flamingo Park Tennis Center • OASIS Athletic International School • Peekaboo Ice Cream • Plaza Construction • RE:MiamiBeach • RZ Software • The Town of Surfside • The Alliance for LGBTQ Youth Jacober Creative’s mission is “Making life a little more beautiful one more pixel at a time, we elevate brands with great ideas.” Our fresh, forward-leaning yet consumer- friendly design style, and our ability to work with a wide range of community members, makes Jacober Creative the best choice for the City of Sunny Isles Beach rebranding efforts. • We are a Miami Beach-based company with clients across Florida, nationally and internationally, with about $1 million in annual revenue. • We creatively cover all the bases – market research, brand strategy, logo development, graphic design, digital and print marketing, photography and video production, as well as web development. • Jacober Creative is an award-wining agency, including earning seven Flagler Awards for a two of our Surfside campaigns; a Design Center of the Americas (DCOTA) award for our design work; and we were finalists for the prestigious Arango Design award. • We have extensive experience with clients similar to the City of Sunny Isles Beach, such as the Town of Surfside, the City of Miami Beach’s Flamingo Tennis Center, the Frost Museum of Science, the Bass Museum of Art, and multiple film and music festivals, and events. Jacober Creative: A Perfect Fit for the City of Sunny Isles Beach TASK: An explanation of why the Proposer is the best qualified to perform the contract and demonstrate its qualifications including an item-by-item disclosure outlining how the firm meets or exceeds the requirements of this RFP. RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 17 16 Jacober Creative is extremely experienced working with municipalities and the kind of stakeholders in Sunny Isles Beach – city governments, tourism boards, restaurants, hotels, retail, condos and other businesses, as well as the arts, general tourism and event promotion. Our visual style is exciting, our brand and marketing strategies are “outside the box” yet results oriented. • We have our finger on the pulse of the kind of diverse and dynamic urban neighborhoods, residents, businesses and visitors that make communities like Sunny Isles Beach unique. • We propose to develop, among other deliverables, updated taglines, logos, brand voice and messaging that position the City as both a new “take-another-look-at-us” location, and as an existing gem one should re-engage with or rediscover. • Jacober Creative is well situated from two decades of work in the field to plan and execute a rebranding campaign for the City of Sunny Isles Beach, increasing the brand and government profile, and extending the resident, visitor business and employee appeal of the City. We see our approach as building on and sharpening the existing brand and reputation of Sunny Isles Beach – already a vibrant, growing, upscale waterfront community. • We are an amazingly talented group at Jacober Creative that can effectively amplify the City’s appeal, create a cohesive brand identity that is contemporary and timeless, while building on Sunny Isles Beach’s history and existing cache. One can see from the included full list of clients, the detailed case studies, the qualifications of our team and the praise we receive from the companies and communities that we have worked with, that Jacober Creative is a perfect fit for the City of Sunny Isles Beach. RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 19 18 Project Phases TASK: Provide an overview of how your firm will address the two phases outlined in this RFP, including the company names and credentials for any subconsultants that would be used in Phase 1 Phase 1: Market Research and Investigation Phase 2: Brand Development and Execution Qualitative and Quantitative Data Brand and Message Development Strategic Brand Implementation and Community Engagement Building a Story Social Media Sell Sheet Visual Messaging Insights Program Recommendations Brand Rollout PART 1 PART 4 Capitalizing on Industry Trends: Online Surveys, Focus Groups, Intercept Surveys PART 3 Testing PART 2 Understanding Stakeholder Behavior RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 21 20 Phase 1: Market Research and Investigation Month 1: Onboarding and Research Week 1- 4: Beginning of client onboarding / taking baseline temperatures from key stakeholders Months 2, 3: Research Week 5-8: Formulation and approval of survey and detailed roadmap to survey execution Week 8-12: Beginning of research execution Months 4, 5, 6: Research Weeks 12-26: Ongoing research execution, implementation of online and in-person surveys Months 7, 8, 9: Survey Results Dissection Weeks 24-28: Beginning of analysis of survey results Weeks 28-32: Accumulation of studies Weeks 33-36: Creation of Strategy Plan document Weeks 37-39: Design and layout of Strategy Plan document plus presentation preparation Month 10: Branding and Message Formulation Weeks 1-4: Presentation of survey results to City of Sunny Isles Beach then using research findings to begin key messaging guide and start creating branding concepts Months 11, 12, 13: Branding and Message Formulation Week 1: Presentation of initial branding concepts to City Weeks 2 - 4: Execution of final concept of all brand touchpoints / sub-brands Months 14, 15: Community and Stakeholder Outreach Week 1- 4: Outreach to community and stakeholders on brand communication / execution of public-facing campaign Months 16, 17, 18: Branding and Messaging Guidelines Week 1: Presentation of branding and messaging guidelines to City Week 2-4: Implementation & final execution of brand communication and brand guidelines Jacober Creative has a consistent flow of clients throughout the year, with ample staffing, that will easily allow us to implement the proposed timeline for the City of Sunny Isles. None of our ongoing clients’ responsibilities will interfere with the scope or schedule of this project. Schedule and timeframe of proposed services: Phase 2: Brand Development and Execution RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 23 22 Major Accounts TASK: Listing of major accounts including current government, government agency, municipality, non-profit, or related accounts. Examples of Research and Branding TASK: Examples of research and branding campaigns successfully implemented. Jacober Creative has an outstanding history of working with a wide range of municipalities, non-profits and businesses, providing them with successful research and branding services. These include the Town of Surfside, the City of Miami Beach’s Flamingo Park Tennis Center, the Tropcalia Foundation, ABAE Hotel, Peloton, Center for the Arts/Miami Country, House of Creatives Music Festival, the Alliance for LGBTQ Youth, Bakehouse Brasserie, CMG Capital, Jugofresh and Plaza Construction. Please see Section 7, “Creative Ability,” for select, full case studies. • Concacaf (Confederation of North, Central American & Caribbean Football) • Crescent Heights Real Estate Development • H.O.M.Y Collective (Helping Our Miami Youth) • Menin Hospitality • Miami Beach Flamingo Park Tennis Center • OASIS Athletic International School • Peekaboo Ice Cream • Plaza Construction • RE:MiamiBeach • RZ Software • The Town of Surfside • The Alliance for LGBTQ Youth RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 25 24 Research • Peloton • Town of Surfside • Tropicalia Foundation Branding • ABAE Hotel • The Alliance for LGBTQ Youth • Bakehouse Brasserie • Center for the Arts, Miami Country Day • City of Miami Beach Flamingo Park Tennis Center • CMG Capital • House of Creatives Music Festival • Jugofresh • Plaza Construction • Town of Surfside Advertising • Center for the Advancement of Jewish Education (CAJE) • Miami International Film Festival • Peekaboo Ice Cream • Plaza Construction • Town of Surfside Web-Based Marketing • ABAE Hotel • The Alliance for LGBTQ Youth • Bakehouse Brasserie • Center for the Arts, Miami Country Day • City of Miami Beach Flamingo Park Tennis Center • CMG Capital • House of Creatives Music Festival • Jugofresh • Pizza Rox • Plaza Construction • RE:Miami Beach • Town of Surfside • Trancas Country Market Creative Services • ABAE Hotel • The Alliance for LGBTQ Youth • Bakehouse Brasserie • Center for the Arts, Miami Country Day • City of Miami Beach Flamingo Park Tennis Center • CMG Capital • Crescent Heights Real Estate Development • House of Creatives Music Festival • Jugofresh • Menin Hospitality • Plaza Construction • Town of Surfside Collateral Development • ABAE Hotel • The Alliance for LGBTQ Youth • Bakehouse Brasserie • Center for the Arts, Miami Country Day • City of Miami Beach Flamingo Park Tennis Center • CMG Capital • Crescent Heights Real Estate Development • Frost Science Museum • House of Creatives Music Festival • Jugofresh • Menin Hospitality • Plaza Construction • Point Foundation • Swatch • Town of Surfside Public and Community Relations • Peekaboo Ice Cream • Town of Surfside Clients: Past 5 Years TASK: All clients added and lost in the past five years. • Artesano • Bass Museum of Art • BKR (Glass Bottle) • Brilliant Bikes • CAJE (Center for the Advancement of Jewish Education) • Concacaf (Confederation of North, Central American & Caribbean Football) • Crescent Heights Real Estate Development • Douglas Elliman Real Estate • Flamingo Park Tennis • Fort Lauderdale Gay & Lesbian Film Festival • GLAM (Green Living Animals Matter) • Havana Club Rum • H.O.M.Y Collective (Helping Our Miami Youth) • House of Creatives (HOC) Music Festival • JugoFresh • Jungle Electronic Music Festival • Menin Hospitality • Miami Country Day School, Center for the Arts • Miami Gay & Lesbian Film Festival • Miami Beach Flamingo Park Tennis Center • Miami International Children’s Film Festival • Miami International Film Festival • Miami Jewish Film Festival • OASIS Athletic International School • The Frost Museum of Science • Peekaboo Ice Cream • Peloton • Plaza Construction • Point Foundation • RE:MiamiBeach • RZ Software • Shaun T fitness • Swatch • Town of Surfside • Tropicalia Foundation • Trancas Country Market • The Alliance for LGBTQ youth • Venus Williams • Virgin Voyages Experience TASK: List experience in research, branding, advertising, web-based marketing, creative services and collateral development, as well as public and community relations. RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 27 26 • The Jacober Creative team is not only staffed with great branding, marketing and design professionals, but brings a true “arts” approach to the table. As a group they have worked on a number of projects that have been part of the South Florida cultural landscape, including their “IRL (In Reel Life)” art exhibition at the Miami Beach Cinematheque during Miami Art Week in 20116, and their soon-to-be-published illustrated children’s book “Joaquin’s Jungle Journey.” The synergies between the marketplace and the arts come naturally to Jacober Creative. • Jacober Creative is a great hands-on branding and design agency, but also has some powerful technical skills they can call on. They are power users of the web development platform DJango, a high-level tool for rapid, clean and pragmatic digital design. Keeping this in-house is part of the great service Jacober Creative provides. • More than just business, Jacober Creative is engaged with and gives back to the community. They work with, and have donated some in-kind work to, non-profit service organizations such as The Alliance for LGBTQ Youth and the H.O.M.Y. Collective serving homeless youth, as well as a wide range of cultural groups including the Miami Jewish Film Festival and the Coral Gables Art Cinema. The principal Paul Jacober serves on the Board of Locust Projects, one of the leading non-profit visual arts groups in Miami-Dade County. • When someone hires Jacober Creative, they get a diverse staff with international perspectives. Team members hail from El Salvador, Colombia, Spain, England, Texas, California, and of course Florida, and some have Nicaraguan and Guatemalan heritage. We are cosmopolitan, multilingual and global in perspective, from our home in Miami. Value-Added Benefits TASK: Discuss value-added benefits that set your firm apart including unique service offerings, use of technology and community services. Include descriptions, letters, press releases, brochures and flyers that will assist the City in evaluating the proposal. JOAQUIN’SJUNGLEJOURNEY JOAQUIN’S JUNGLE JOURNEY, CHILDREN’S BOOK IRL (IN REEL LIFE), ART EXHIBITION RFP — No. 19-07-02 RFP — No. 19-07-02 QualificationsQualifications 29 28 Staffing SECTION 3 31 30 Paul Jacober, PRINCIPAL & CREATIVE DIRECTOR Mr. Jacober is the founder and director of Jacober Creative, also affectionately referred to as the Face of the Place. After graduating with a degree in Journalism from Pepperdine University he moved to New York City to be a part of the launching team behind VIBE magazine. He brings his love of design and editorial layout is a motivating force behind the clean and concise aesthetic Jacober Creative is known for. He has provided creative and branding services for commercial and non-profit groups around the world, working in the print and digital space, and developing campaigns and multi-media productions. He also sits on the board of local arts organization Locust Projects. Mr. Jacober has over three decades of design, marketing and journalism experience that he will bring to branding services for the City of Sunny Isles Beach. Over the course of his career his work has been recognized for excellence from the Arango Design Foundation (Finalist, Arango Design Award for Emerging Talent, 2000), and the Design Center of the Americas (Designer of the Year, 2009). Under his direction, Jacober Creative won two Flagler Awards from Visit Florida: Best In Show & Gold “Henry” Award for the Surfside Visitor Guide in 2016. He will lead the Jacober Creative team in the City of Sunny Isles Beach rebranding project by directing all creative initiatives, from campaign development to new messaging initiatives. Daniel Peralta, DIRECTOR OF BUSINESS DEVELOPMENT Mr. Peralta is a seasoned business development professional with a broad career highlighted by creative design, client relationship management and sales success. Part of the Jacober Creative team since 2010, he regularly flexes his industrial design and manufacturing background. Part of his role in the new proposal for the branding proposal for the City of Sunny Isles Beach will be the project management of larger photo and video production efforts, as well as the ongoing financial management of the project. His production, large format printing and trade show experience will help support all event activities. Luisa Jimenez, BRAND STRATEGIST Ms. Jimenez has worked as a brand strategist and marketing professional for the past decade, and since 2015 with Jacober Creative. She develops and executes comprehensive marketing strategies that span social media, digital, communications, and experiential initiatives, and analyzes, optimizes, and reports on campaign metrics across all social and digital platforms. Her background in advertising and marketing in the luxury and tech sectors give her a unique perspective on understanding the City of Sunny Isles Beach stakeholders. Ms. Jimenez increased revenues, grew market share and boosted brand awareness for multiple clients in her time at Jacober Creative including the Town of Surfside, Plaza Construction and Peekaboo Ice Cream. Kerry Burt, LEAD DEVELOPER Ms. Burt has been a leader in website development since the early days of the World Wide Web, first with her own company Recognition Media, and more recently with Jacober Creative. She has served clients across the globe, building, launching and managing websites and administration systems. She works with Django, CSS, HTML, JS and ASP programming. Jacober Creative Management Team RESPONSIBLE FOR COORDINATION OF ALL PROJECT WORK MANAGES ALL MARKET RESEARCH AND INVESTIGATION Adriana Mazariegos, ART DIRECTOR & GRAPHIC DESIGNER Ms. Mazariegos has been with Jacober Creative since 2012, and has worked on all three tourism marketing campaigns for the Town of Surfside, which in 2016 won a “Visit Florida Flagler Award: Best In Show & Gold “Henry” Award.” She is talented and recognized Art Director, and is skilled in illustration, editorial layout, lettering and branding designs. Ms. Mazariegos has a BFA in Fine Arts and Graphic Design, Cum Laude. Born and raised in Miami, she will bring her experience of working with South Florida municipalities and her unique, creative eye to the City of Sunny Isles Beach rebranding project. Nicole Jeske, GRAPHIC DESIGNER Ms. Jeske, a graduate of University of Texas, where she majored in Advertising, brings her experience creating ad campaigns for non-profits and national restaurant groups. She is proficient with Illustrator, HTML and Adobe Creative Cloud. She will bring her graphic designs skills to the proposed new City of Sunny Isles Beach rebranding and marketing efforts, including working on social content, creating branded print collateral and support for all web designs. Kathie Baptista, GRAPHIC DESIGNER One of those hard-to-find born and raised Miami people, Ms. Baptista returned to the Magic City after a stint in North Carolina. She completed a Bachelors in Emerging Media and Graphic Design from the University of Central Florida in Orlando, and is a great addition to the Jacober Creative family. She’s an avid member of AIGA and leads many of their community related design events. Kathie’s specialties include (but are not limited to) custom typography, innovative illustrations and clean layout and design. Greg Shaughnessy, SEO & DIGITAL MARKETING Mr. Shaughnessy specializes in organic SEO and lead generation. With 15 years of experience and a broad skill set, he began his SEO career at Progressive Insurance, where he aggressively optimized their search marketing efforts. He covers all facets of marketing in a myriad of industries, managing $5.2 million in Pay Per Click advertising a year. Robert H. Rosenberg, COPYWRITER Mr. Rosenberg has worked with Jacober Creative, writing advertising copy, video scripts and web content for the past several years. He has more than three decades of experience in marketing, publicity, writing and event production, and is an Emmy Award-winning leader in the Miami and national arts scene. He was the Founding Director of both the Coral Gables Art Cinema and the Miami Gay & Lesbian Film Festival. Mr. Rosenberg will provide public written content for all aspects of the City of Sunny Isles Beach rebranding and marketing efforts. RFP — No. 19-07-02 RFP — No. 19-07-02 StaffingStaffing 33 32 Nicolette Connell, ART DIRECTOR & GRAPHIC DESIGNER Ms. Connell is not only our West Coast Art Director but also our music expert. When she’s not traveling the world frequenting music festivals, she’s leading the way with our most avant-garde illustration and conceptu- al projects. She’s lead several of Jacober Creative’s most visible clients like the Jungle Electronic Music Festival based out of Hong Kong, JugoFresh, and the ABAE hotel in South Beach (a subsidiary of The Domus Group). A graduate from Flagler College in St. Augustine — she’s happiest when backpacking with her identical twin sister. She brings her unique illustration and storyboarding skills to the all the work Jacober Creative does. Xabier Reyes, SOCIAL MEDIA COORDINATOR Mr. Reyes is an experienced content marketing manager focusing on results-focused marketing. His in-depth knowledge of social media marketing and expertise in identifying emerging market trends helps propel Jacober Creative’s social media success. He brings over three years of experience specializing in social media dissemination and management to Jacober Creative. Hannah Wendell, DIGITAL MARKETING MANAGER Ms. Wendell, a graduate from the University of Miami, is a self-motivated sales/marketing professional with exceptional administrative, creative, and interpersonal skills. With a demonstrated ability to effectively manage relationships at all organizational levels at Jacober Creative, she helps create content for social media, blog posts, and marketing materials. She helps present campaign analyses and updates highlighting results, adjustments, and media budgets for several of our clients. Joanna Davila, COPYWRITER Ms. Davila is a creative copywriter with a distinct eye for curation. At Jacober Creative she works with brands to help craft their story through immersive marketing, engaging content, and beautiful visuals. Her work focuses on the lifestyle, fashion, real estate, and hospitality industries, where her passion for content helps brands shine. Ricardo Lizama, MOTION GRAPHICS / VIDEO Mr. Lizama has been Jacober Creative’s source for video production and motion graphics since 2014. He’s highly experienced in all facets of multimedia production and brings over 26 years of experience to the team. FOLLOW US @JACOBERCREATIVE RFP — No. 19-07-02 RFP — No. 19-07-02 StaffingStaffing 35 34 Organizational Chart Paul Jacober PRINCIPAL & CREATIVE DIRECTOR Daniel Peralta DIR. OF BUSINESS DEVELOPMENT Luisa Jimenez BRAND STRATEGIST Kerry Burt LEAD DEVELOPER Joanna Davila COPYWRITER Xabier Reyes SOCIAL MEDIA COORDINATOR Hannah Wendell DIGITAL MARKETING MANAGER Nicole Jeske GRAPHIC DESIGNER Kathie Baptista GRAPHIC DESIGNER Ricardo Lizama MOTION GRAPHICS/VIDEO MARKETING WEB COPYWRITING DESIGN Adriana Maz ART DIRECTOR & GRAPHIC DESIGNER Robert Rosenberg WRITER & DIRECTOR Greg Shaughnessy SEO & DIGITAL MARKETING RFP — No. 19-07-02 RFP — No. 19-07-02 StaffingStaffing 37 36 Approach/ Methodology SECTION 4 39 38 Our Approach TASK: Proposer’s assessment of the City of Sunny Isles Beach needs and approach methodology to providing the services requested in this solicitation should include a plan/outline in addition to the following: • Suitability of the methodologies and approaches used in achieving tasks • Overall organization to completing the project • Ability to meet desired timelines and deadlines Phase 1: Market Research and Investigation We see this phase of the project as being naturally divided into four parts: Qualitative and Quantitative Data Obtaining and analyzing the quantitative data on residents, businesses and users of Sunny Isles Beach. We will base this on the Strengths, Weaknesses, Opportunities, and Threats (SWOT) model as the foundation for the branding program. PART 1 PART 4 Capitalizing on Industry Trends Keeping abreast of local, Florida, national and international housing, development, retail and tourism trends, as well as emerging segments. The goal is to be forward thinking by advising Sunny Isles Beach on which markets and marketing approaches would work best for the City and how to best capitalize on current trends. PART 3 Testing Focus group testing and surveys of branding concepts. PART 2 Understanding Stakeholder Behavior Understanding the qualitative aspects of Sunny Isles Beach residents and users in order to address them in more relevant and persuasive ways. Existing available surveys of Sunny Isles Beach and Miami-Dade County will be used as a foundation to then go out to survey and test concepts with targeted focus groups. We will review existing and previous marketing campaigns, special events, and other promotions for Sunny Isles Beach, to provide recommendations, and assess effectiveness of current practices. Sources include: • SIBFL.net, the City of Sunny Isles Beach official website • SunnyIslesBeachMiami.com, the official City tourism website • BeaconCouncil.com, data and reports, including County and Sunny Isles Beach demographic and economic information We will address the unique aspects of Sunny Isles Beach: Character Its unique multicultural character with a large number of foreign-born residents primarily from Eastern Europe and Latin America. Oceanfront Towers Its combination of more recent, striking and luxury oceanfront towers, along with the older condos and private homes in the west side of the City. Community Being a relatively upscale, safe and family-friendly community. Business The Collins Avenue business district and main artery. Events Existing special events, and recreational and cultural resources and facilities. Relationships Relationship with the rest of the region, including adjacent assets. We will use crowd-sourcing to improve on existing statistics and to reach down into a granular level for the Sunny Isles Beach. Stakeholders will be contacted for their input, concerns and ideas. While data is absolutely essential to understand the dynamics of Sunny Isles Beach, and to be able to formulate accurate plans, discovering resident, visitor, consumer and stakeholder insights is the most valuable task that we can aim for. These are what allows us to create persuasive campaigns to attract more residents, employees, visitors and businesses, and improve quality of life. RFP — No. 19-07-02 RFP — No. 19-07-02 Approach / MethodologyApproach / Methodology 41 40 First Method: Online surveys The easiest, most efficient way to collect data is through the use of online surveys. We will create, maintain and periodically report results for this survey. The survey can be distributed several ways: 1. City Website: Using the City of Sunny Isles Beach’s own website, if that is feasible. We might even consider creating a short-term digital ad campaign at the beginning to draw respondents to the survey in order to obtain a large enough sample. A landing page would be dedicated to this if we do go ahead with the ad campaign. However, under normal circumstances, the survey would “live” in a section of the City’s website, over the fold, with graphics that would invite visitors to fill out the survey Inclusion of a prize as a motivating factor could be distributed on a monthly or quarterly basis. 2. City to Stakeholder Emails: Emails from the City to stakeholders such as residents, business owners, employees and visitors. 3. Stakeholder to Client base: Emails from stakeholders (e.g., hotels, restaurants) to their own client base. We realize that this might be challenging, but through communication with the hotels, restaurants and other stakeholders, cooperation can be obtained. 4. In-situ surveys: For which we will create business-card-sized cards to be distributed inside stakeholders venues, which they can distribute to residents and customers to fill out the survey when they leave a residence, restaurant, hotel, other business or other destination. 5. Street Teams: Personal/live intercept would involve deploying a street team to go around Sunny Isles Beach and do live surveying. Second Method: Focus Groups We will schedule focus groups with a mix of residents, visitors, customers and business owners. It is import- ant to note that the purpose of a focus group is not to obtain any quantitative data. The objective is to find “over-arching” themes and detect trends. We will prepare a “map” for the moderator that will lead us to uncover insights as to what the Sunny Isles Beach experience positive and unique. These are the insights that will be used to improve our communications. We will incorporate three different methodologies to address this task: RFP — No. 19-07-02 RFP — No. 19-07-02 Approach / MethodologyApproach / Methodology 43 42 Third Method: Intercept Surveys Using the structure of the survey already created online, we can also deploy a street team to conduct intercept surveys in Sunny Isles Beach. • We will train a street team and deploy in Sunny Isles Beach-branded uniforms • A street team of 3-5 people for up to six entire days to conduct surveys in areas which tend to attract the most residents, customers and visitors. • One option is for surveys to be conducted on tablets or cell phones that feed directly into the online survey, making response accumulation and tabulation easy and cost-effective.Jacober Creative will provide the City of Sunny Isles Beach, as part of this first stage of the project: • A research summary that includes results of surveys and focus groups we conduct, in addition to other data mining from existing reports • A brand positioning statement resulting from the research and our creative approaches • Reports outlining significant meetings, discussions, actions and results • Qualitative and quantitative analysis of current image and positioning In the end, we will confirm all branding and marketing objectives and goals with the City of Sunny Isles Beach, with the final report including a mission and vision statement based on the research conducted in this phase. Specialized Focus Areas for Sunny Isles Beach include: Government Reputation and Messaging Impact Retail, Dining and Hotels (such as: USA Today Best Waterfront Hotel-Awarded Acqualina Resort & Spa) Residents and Services Businesses – Existing and Attracting New Ones West to East, Beach to Intracoastal Integration Building a Diverse Multicultural City RFP — No. 19-07-02 RFP — No. 19-07-02 Approach / MethodologyApproach / Methodology 45 44 Brand and Message Development The City of Sunny Isles Beach is already one of the most desirable addresses in the South Florida region, an upscale, beachfront community that has undergone tremendous growth and investment in the relatively recent past. With world-renowned architecture, a diverse multicultural population, strong and growing amenities, and valuable real estate, it now has the opportunity to increase brand visibility; improve the municipality’s messaging with residents, businesses, and visitors; to continue to diversify its base; and to increase its worth in the region. Its compact nature, growing range of activities and services, accessibility to both destinations in both Miami- Dade and Broward Counties, its natural association with the Miami brand as a whole, and long expanse of oceanfront properties and access, are natural, easy selling points that need to be honed and highlighted. Our goal would be to create a comprehensive and uniform brand identity and corresponding brand assets that appeal to the sophisticated residents and visitors; that can improve government and stakeholder communications; improve quality of life; and help drive economic activity while also positioning Sunny Isles Beach as an inclusive locale with family-friendly and other activities. Jacober Creative has extensive experience in developing forward-leaning branding approaches and marketing campaigns that incorporate contemporary and modern influences with a defined sense of place, while also honoring the legacy of the City. Of course, the key to a successful branding campaign is that all stakeholders are well informed on the direction and usage of the new brand identity through all its permutations and are encouraged to take part in the spreading of this information. As part of this work we will develop a detailed style guide and hierarchy of sub-brands that allows all graphic elements and messaging strategy to be easily carried through in: • Print & digital media, including social • On accessories such as T-shirts and hats • Advertising, including street banners • Experiential activations of the brand We will develop updated taglines, brand voice and messaging that position Sunny Isles Beach as both new “take-another-look-at-us,” and as an existing gem one should re-engage with or rediscover. This will include clear brand positioning and recommended value propositions for key audiences that will set the City apart from competing municipalities in South Florida. Phase 2: Brand Development and Execution A contemporary brand mark/logo Brand messaging (mission & vision) Custom typography Original illustrations Distinct color palettes Dynamic photography In our design work, we will create a visual brand identity that is unique to the City of Sunny Isles Beach including: RFP — No. 19-07-02 RFP — No. 19-07-02 Approach / MethodologyApproach / Methodology 47 46 Our brand strategy will include: Strategic Brand Implementation and Community Engagement A brand is the collection of positive experiences over time. At Jacober Creative we ensure that every experience of the City of Sunny Isles Beach by residents, businesses, employees, customers and visitors exceeds their expectations. Brand Rollout A long-term brand rollout that works to achieve incrementally progressive milestones across the following digital metrics: • Social Media engagement • Growth of CRM database • Newsletter dissemination • Organic traffic to the website • Downloads of City guide Recommendations Create recommendations for future implementation of the brand across the following touchpoints that engages residents, businesses, employees and visitors: • Optimizing Website Content, including blog material • Plans for Email and CRM Content and best practices • Provide a structure for a visually compelling and informative visitor guide • Incorporating branding into event activations • Design of contemporary apparel • Striking Signage and street banners • Recommendations for long-term photography and video solutions • Provide a structure for a visually compelling and informative City guide Building a story Crafting a City of Sunny Isles Beach narrative that encompasses areas of discovery across distinct target audiences: Residential, Business and Visitors. Visual Messaging Creating a multi-faceted visual and messaging campaign to attract Miami-Dade County and South Florida residents to discover Sunny Isles Beach as a dining, entertainment, cultural and staycation destination. Social Media Creating a social media campaign that fosters user engagement and advocacy, helping spread the message in an organic and low- cost manner. Insights Program Creating a program to gather information and consumer insights from residents and customer. Sell Sheet Create a Sunny Isles Beach marketing sell sheet to attract new residents, investors and businesses to the area. YES CONTEMPORARY EL SALVADOR, PUBLICATION EDDIE IRVINE HOMES, BRAND IDENTITY RFP — No. 19-07-02 RFP — No. 19-07-02 Approach / MethodologyApproach / Methodology 49 48 Multipronged Approach Beyond the approximately two-year time frame and scope of this RFP project, we envision over the following years the following initiatives. They could be carried out by our company Jacober Creative, internally by the City of Sunny Isles and/or other designated vendors, designed to reach and persuade a range of target audiences. Ongoing Digital Implementation • PPC (Pay per Click) Search & Display (including Retargeting) • A key aspect of this strategy is to create benchmarks for keywords and to optimize continuously, decreasing the cost/keyword and improving results. Monthly SEO • Goal would be to increase users, number of sessions and time spent on a page Social Media Dissemination & Engagement • Goal would be to increase number of follows • Create high quality posts that increase eyeballs • Generate more impression • Create video content that will increase traffic and clicks Blog Content Creation • Assisting in creation of Sunny Isles Beach blog to achieve an increase in page views and time on page Website • Design, program and launch a more robust website • Increase page views and unique visitors • Working with stakeholders, increase referrals Newsletter • Make sure that a well designed e-newsletter and print newsletter is produced, to increase distribution and opens and clicks for digital edition Print • Create impactful, eye-catching ads that can run in local, regional, national and international publications Public Relations • Work with existing public relations agency to optimize downtown Sunny Isles Beach’s marketing actions and budget. Jacober Creative has a proven track record of completing projects in a timely fashion, meeting all deadlines and goals. We will attend regular in-person status meetings and provide a weekly status report. RFP — No. 19-07-02 RFP — No. 19-07-02 Approach / MethodologyApproach / Methodology 51 50 Financial Background SECTION 5 53 52 PLEASE SEE MATERIALS IN SEPARATE ENVELOPE: Balance sheet Statement of income Statement of changes in financial position Notes to financial statements Auditor’s reports RFP — No. 19-07-02 RFP — No. 19-07-02 Financial BackgroundFinancial Background 55 54 Agency Billings SECTION 6 57 56 TASK: The billing/payment terms of the firm. Discounts provided for prompt payment, if any. Billing/Payment Terms Retainer at signing of contract of $20,000 Monthly payments of approximately $4,000 Total cost of services $87,500 RFP — No. 19-07-02 RFP — No. 19-07-02 Agency BilllingsAgency Billlings 59 58 Creative Ability SECTION 7 61 60 Surfside, FL Travel & Tourism OBJECTIVE The Town of Surfside needed to reposition itself alongside a new wave of luxury developments that were being constructed along it’s shores. Located on the ocean in Miami-Dade County, just north of South Beach, they were promoting their locale as one suitable for more upscale, luxury consumers, as well as casual and family- friendly ones. Surfside needed a full package – from a refreshed logo to ad campaigns to an updated website. RESULTS Over the course of several years, Jacober Creative addressed the Town of Surfside’s destination marketing needs from several angles, always improving and refining the messaging with each subsequent campaign. In 2015, we introduced “Simply Surfside.” 2016 saw a new brand, tagline and direction introduced in “Uptown Beachtown,” and most recently, the evolution of that in the “Fab, Fit, Fam” campaign. SCOPE: • Travel campaign concept & execution • Photography • Website design & programming • Marketing strategy • Social media development “SIMPLY SURFSIDE” “THE UPTOWN BEACHTOWN” “FAB. FIT. FAM” RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 63 62 CAMPAIGN “Simply Surfside” In 2015 we created Surfside’s first ever marketing campaign to highlight the Town as an emerging destination in South Florida, “Simply Surfside.” Jacober Creative devel- oped the new “Simply Surfside” tagline, and built a multi-media campaign around it. The intent was to say something simple about the unique and inviting elements of the town. A catch phrase was needed that was easy to retain and very memorable. “Simply Surfside” was the umbrella concept, with additional slogans branching off from there: “Simply Delicious,” “Simply Special,” “Simply Effortless” and “Simply... A Great Getaway.” We developed new photography, graphic typography, ads and copy taglines to showcase the Town of Surfside. The tourism campaign involved a model, a hot vintage car, simple art direction and styling with a retro- forward undertone. Bright, fun and energetic, the visuals were helping redefine what it meant to live in and travel to Surfside. RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 65 64 RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 67 66 CAMPAIGN “Uptown Beachtown” In 2016 we created “Uptown Beachtown.” To better align with the new wave of luxury developments happening in Surfside, Jacober Creative designed a newly refreshed Surfside brand, with a fluid retro-meets- ocean-wave look, and a bold color palette that is carried through in all the materials. In addition, we created a host of hand-drawn illustrations that play off the logo, to evoke restaurants, shopping, beaches, real estate and more, for use in ancillary collateral. We interpreted the “Uptown Beachtown” slogan in a series of diptych type ads, for which we provided the concept, photography and art direction. The left side shows a fashionable, more luxurious, “Uptown” activity, and the right side shows more of a beach vibe, a casual and family friendly one. Two sides of the same Surfside. We handled the relaunch of the Surfside tourism site and isolated elements for a mobile app. RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 69 68 Video Production We created two videos for the Uptown Beachtown campaign, from ideation, production to final edit. The first “Surfside 360º” was for use at marketing and tourism conferences, and at trade shows with partner hotels. It was a fluid, smooth video that incorporated great 360º views for maximum dramatic impact, following the same character through a variety of scenarios, from biking the oceanfront bike path to driving through the main shopping blocks of Harding Avenue. The second, “Surfside Wish You Were Here,” was for reaching potential visitors directly through social media and the Town’s website. We conceived this video as a “short film” that tells a story, leading the viewer through the high points of the Surfside community, showcasing its hotels, shops, restaurants and beachfront. It’s “two worlds collide in Miami’s Uptown Beachtown,” a tale of Girl meets Boy, Girl loses Boy, then Girl and Boy find love and everything under the sun in Surfside. RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 71 70 RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 73 72 RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 75 74 CAMPAIGN “Fab, Fit, Fam” And in 2018 we created “Fit for Families and Fabulous for Everyone.” Identifying a need to further the Town of Surfside’s messaging to better align with evolving tourism trends, we incorporated an emphasis on wellness, family time, and outdoor activities in our messaging. An evolution of the “Uptown Beachtown” theme with a fit and fabulous spin, we worked from concept (storyboards) to implementation (a 12-hour shoot that included underwater and aerial photography), capturing four main locations and seven different scenes: Beach Fitness (both casual and dressed up), Beach Fun & Frolicking, Beach Picnics, Family Bike Path Time, Family Time at the Community Center, and Tennis. We created images that were unique and dynamic — showcasing themes of family, fun and wellness while featuring Surfside’s beautiful natural surroundings. Fit for Families & Fab For Everyone. RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 77 76 SURFSIDE, FL impressive SOCIAL MEDIA PRESENCE 2017-2018 63k Total Engagements 10.5k Total Fans 24k Website Referrals 640+ Posts 3.1MM Impressions RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 79 78 RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 81 80 EXCELLENCE GOLD “Henry” Award Social Media Campaign BEST IN SHOW Visitor Guide GOLD “Henry” Award Visitor Guide BRONZE Resource/Promotional Material Consumer SURFSIDE, FL 2016–2018 BEST IN SHOW “Henry” Award “Wish You Were Here” video FIVE-TIME AWARD WINNING CAMPAIGNS RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 83 82 Flamingo Park Tennis Center Athletics OBJECTIVE Flamingo Park is an iconic urban oasis at the center of South Beach and they needed an update to the image of their recently modernized and rebuilt Tennis Center. They wanted to reach out to a broad range of visitors, not just locals, and position the center as a “must-visit” destination for tourists who have an interest in playing tennis while on vacation. RESULTS The client provided one specific requirement – there had to be a flamingo in the logo. Using the shape of a flamingo’s head to mimic the natural curving white lines of a tennis ball, we came up with a unique logo suited for this iconic facility. We created a bright and sunny color palette by using floods of blues, greens, pinks and yellows to balance the sleek black lines of the design. This was paired with a contemporary sans serif font that also has some Mid Century Modern leanings (Neutra Face), a nod to the park’s Art Deco District location. The rebranding was carried over through a range of collateral material, from signage to tennis gear. In addition to the Center incorporating Jacober Creative designs over the past year, they have also returned to us to assist in expanding their branding and marketing campaigns, their work with the City of Miami Beach, their website in the upcoming fiscal year, and updating their social media presence. RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 85 84 RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 87 86 MARKETING COLLATERAL CAMPAIGN PHOTOGRAPHY CAMPAIGN PHOTOGRAPHY SIGNAGE APPAREL RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 89 88 The HOMY Collective Non-Profit OBJECTIVE Jacober Creative was tapped by the Miami Homes For All founders to help craft an official name and a logo for one of their groups. They wanted a new identity to help rebrand what was formerly known as the Youth Homelessness Initiative, a collaborative of over 60 organizations and youth leaders working to prevent and end youth homelessness in Miami-Dade County. They needed a name and design that would represent their role as a leader in the community, and would be fresh and attention grabbing, while also familiar and welcoming to the young clients they serve. RESULTS We came up with the new name, the H.O.M.Y. Collective, which stands for Helping Our Miami Youth. It references the street expression homie (from “homeboy”), a slang term found in contemporary urban environments, whose origins generally trace to Mexican-American “Spanglish” from the late 19th century. It was both edgy and at the same time relevant to the group’s work, speaking to the teens they work with. The acronym also represents the collective aspect of the project – each letter is distinct while part of a whole – just as the individual organizations involved with H.O.M.Y come together to form one supportive unit. For the logo design, we came up with a wavelike icon that ebbs and flows with radiating letters that form a strong, simple and readable typographic logo. The movement in the logo is also an abstract representation of life’s various challenges as well as the idea of moving forward. It is anchored in a sense of Miami as a place, referencing the ocean and the rays of the sun. RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 91 90 RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 93 92 RFP — No. 19-07-02 RFP — No. 19-07-02 Creative AbilityCreative Ability 95 94 Strategic Thinking SECTION 8 97 96 Internal Research Resources TASK: State what research affiliates or internal research resources the creative Firm has available. Brand Strategist Luisa Jimenez works at Jacober Creative full-time, and leads our team’s efforts in market research. She started her career in traditional advertising and marketing at Conde Nast Publications in New York, then continued her work with digital startups. Her strengths are in strategic planning, the future of media, and segmentation and targeting, and she blends creative vision, media expertise and marketing ability with a lifelong passion for innovation and excellence. This past year she worked with our client Peekaboo Ice Cream working on a national rollout of this new, South Florida-based, dessert with healthy add-ins, identifying target audiences, product trends, and more. RFP — No. 19-07-02 RFP — No. 19-07-02 Strategic ThinkingStrategic Thinking 99 98 Identifying Key Target Audiences TASK: State how the Firm identifies the key target audiences for its clients and how it then determines the appropriate media to best communicate with those audiences. Jacober Creative has extensive experience with using surveys, focus groups, market research, digital advertising and other tools to identify target audiences and reaching key demographics. We have worked with the Town of Surfside for more than ten years in this vein, getting rehired annually and recently being selected through an open RFP process. Here is a sample of a survey we developed for them. RFP — No. 19-07-02 RFP — No. 19-07-02 Strategic ThinkingStrategic Thinking 101 100 Strategic Alliances / Sponsorships TASK: State what experience the Firm has with the development of creative or non- traditional strategic alliances/sponsorships (i.e. industries outside of the travel business) to implement PR programs. State what experience the firm has with measurement of PR results. Bootcamp & Brews As part of Jacober Creative’s work with the Town of Surfside, we developed a new event, Bootcamp & Brews. This combined a welcoming social fitness event that fit Surfside’s tourism marketing campaign – “Fit for Families, Fabulous for Everyone,” with a post-workout beer sampling event. Jacober was the lead in soliciting sponsors and managing this successful event. This is a portion of the marketing kit we created. Peekaboo Ice Cream As part of our work with Peekaboo Ice Cream, we oversee and lead the public relations team in Los Angeles. We worked on creating and leveraging relationships in multiple markets, and securing press and actual earned media. Some of those secured spots include KTLA Los Angeles, national coverage on the Today Show as well local coverage in Miami on WSVN-TV’s Deco Drive. We were able to establish brand partnership linking, which allowed the client to capitalize on other brand’s giveaways and tap into their audience, and use email via new third party apps. We expanded Peekaboo’s brand awareness through in-person tastings in several markets (New York, Miami, Northern California, Denver), and increased her social media presence by establishing relationships with online influencers. INFLUENCER EVENT KTLA APPEARANCE RFP — No. 19-07-02 RFP — No. 19-07-02 Strategic ThinkingStrategic Thinking 103 102 PR & Crisis Management TASK: State what experience the Firm has in developing strategic PR and crisis management plans. (Examples may be shared and results may also be included.) Beach Renourishment Plan Jacober Creative worked on developing a detailed messaging and communications strategy to deal with the extensive disruption to oceanfront access due to the U.S. Arm Corps of Engineers beach renourishment efforts in the Town of Surfside. The goal was to bring the community – residents, hotels, businesses and visitors – into the process, to mitigate disruption and opposition, and create as smooth a process as possible. We proposed shifting PR strategies to focus on other positives, and to build anticipation for the new future beach, identified recommended ad buys, outlined both local and national strategies including advertorials, and social media initiatives. RFP — No. 19-07-02 RFP — No. 19-07-02 Strategic ThinkingStrategic Thinking 105 104 Cost of Services SECTION 9 107 106 Cost of Services TASK: Each firm shall submit in their price proposal any pricing conditions or contingencies. All costs including travel are to be included in your proposal. Price must be a lump sum cost to cover all components of each phase. Proposal must also include a fixed hourly rate sheet for all requested services as outlined in the Scope of Services. Hourly rate: $100-$150 Phase 1: Market Research and Investigation 350 HOURS Research $52,500 Analysis of Current Research Research Meeting with Stakeholders for Input Research Focus Group Research Creation of Online Surveys Research Intercept Surveys Research Analysis of Surveys / Prep of Reports to the City of Sunny Isles Beach Research General project management Research Phase 2: Brand Development and Execution 230 HOURS Branding $35,000 Brand Identity Conceptual + Execution Branding Brand Guide Branding Supporting Brand Marketing Materials Branding Brand Strategy Brand Communication Strategy Brand Strategy General project management Brand Strategy TOTAL HOURS 580 HOURS TOTAL AMOUNT $87,500 RFP — No. 19-07-02 RFP — No. 19-07-02 Cost of ServicesCost of Services 109 108 References SECTION 10 111 110 JORGE MOROS V.P. Director of Marketing & Business Development Plaza Construction jmoros@plazaconstruction.com Office: 786.693.8796 Mobile: 954.914.0192 HOWIE ORLIN Director Flamingo Park Tennis Center howie@flamingoparktennis.com Office: 305.673.7761 Mobile: 786.402.7984 DUNCAN TAVARES Assistant Town Manager Tourism, Economic Development & Community Services Town of Surfside, FL dtavares@townofsurfsidefl.gov Office: 305-864-0722 Fax: 305-861-1302 RFP — No. 19-07-02 RFP — No. 19-07-02 ReferencesReferences 113 112 RFP — No. 19-07-02 RFP — No. 19-07-02 ReferencesReferences 115 114 Contract Forms SECTION 11 117 116 RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 119 118 RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 121 120 RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 123 122 RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 125 124 Life Is How You Design It. JACOBER.COM RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 127 126 RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 129 128 RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 131 130 RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 133 132 RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 135 134 RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 137 136 MAKING LIFE A LITTLE MORE BEAUTIFUL ONE PIXEL AT A TIME, WE ELEVATE BRANDS WITH GREAT IDEAS RFP — No. 19-07-02 RFP — No. 19-07-02 Contract FormsContract Forms 139 138 JACOBER.COM