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HomeMy WebLinkAboutAddendum I Binder_RFP1101 Brickell Ave.   South Tower 8th Floor  Miami, FL 33131 Addendum I  hello@crea7ive.com  crea7ive.com RFP RESPONSE No. 19-07-02  1101 Brickell Ave.   South Tower 8th Floor  Miami, FL 33131 Index  RFP RESPONSE No. 19-07-02  1101 Brickell Ave.   South Tower 8th Floor  Miami, FL 33131 Proof of Insurance .................................. Section 1 Recommendation letters .................. Section 2 Key personnel resumes ...................... Section 3 Contract and proposal ....................... Section 4 RFP RESPONSE No. 19-07-02  Proof of Insurance hello@crea7ive.com  crea7ive.com RFP RESPONSE No. 19-07-02  1 Recommendation  Letters  hello@crea7ive.com  crea7ive.com RFP RESPONSE No. 19-07-02  2 S​ELTZER’​S LEBANON BOLOGNA Since 1902 To whom it may concern, It’s my absolute pleasure to recommend Crea7ive Interactive Advertising. We've hired the Crea7ive team to help us rebrand our 117-year company. Since we started working, I thoroughly enjoyed my time working with Paula and Pia Celestino. They are honest, dependable and incredibly hard-working. Beyond that, they are an impressive problem solver team who are always able to address complex issues with strategy and confidence. Along with their undeniable talent, it has always been an absolute joy to work with them. They are true team players, and always manage to foster positive discussions and bring the best out of our internal team. Without a doubt, I confidently recommend Crea7ive. Please feel free to contact me at 717-712-2496 should you like to discuss Crea7ive's qualifications and experience further. I’d be happy to expand on my recommendation. Best wishes, Jason Heilman Seltzer’s Lebanon Bologna Company Corporate Sales jheilman@seltzerslebanon.com mobile - (717) 712 2496 Seltzer’s Lebanon Bologna 230 North College Street Palmyra, Pa. 17078 800-282-6336 www.SeltzersLebanon.com facebook/SeltzersLebanonBolognaCo 302 Northgate Mall Dr. Unit #2040 Hixson, TN 37343 To whom it may concern, It is my pleasure to recommend Crea7ive. Through my firm, we have worked together in countless branding and web projects since 2012. They work close to clients to dive deep into each project and extract unique insights that elevate the final product. Their process is easy making it very pleasurable to work with them. After many years working together, they continue to exceed expectations with every new challenge. Feel free to contact me if you need additional information. I'd be happy to help. Sincerely, ​ -- Benjamin Wald Founder | Very www.verypossible.com email: ben@verypossible.com office main: ​(423) 464-6381 cell: ​ (301) 646-0811 Make Possible.​™ Key  Personnel  Resumes  hello@crea7ive.com  crea7ive.com RFP RESPONSE No. 19-07-02  3 20 Addy awards Speaker at the Mercedes Benz LATAM Summit (2017) Awarded the Women in Entrepreneurship & Leadership Award by the USHCC (2016) Trustee Awesome Foundation Miami (2016) Featured on Forbes (2015) LINK TEDx Speaker (2013) LINK Author of foreword on “How To Create A Website With Little Or No Money” by Bruce Brown (2010) HIGHLIGHTS English Spanish Portuguese LANGUAGES Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Dreamweaver Adobe After Effects Adobe Final Cut Google Cloud TOOLKIT EDUCATION 2009-2013 BA Advertising / Entrepreneurship Florida International University - Miami AREAS OF FOCUS Business Development Brand Strategy Digital Marketing User Experience Product Strategy Public Speaking STRENGTHS Holistic Thinker Empathetic Leader Hands-on Problem Solver Broad Creative Toolkit Motivating and proactive Co-Founder EyeTalker (2012 - 2013) In 2012 I co-founded EyeTalker, a startup company developing eyewear that helped the blind read. Through a camera attached to the frame, the product captured text from books, magazines, or screens and delivered it as audio to the visually impaired. This project was the result of a social challenge aiming to bring a higher level of dignity, freedom and quality of life to the visually impaired. I was honored to give a TEDx talk on it in November 2013. Innovative Pharmacy Group (2004 - 2005) As a self-taught front-end designer and developer, I designed, led and managed the development of a fully automated e-commerce platform that sold health supplements through 15 different websites, generating $1 million in yearly sales. REFERENCES Gema Rivas - Wendy’s Gema.Rivas@wendys.com P. 954-224-5182 Natalia Martinez - CIC Miami nataliamartinezkalinina@gmail.com P. 305-342-7356 Benjamin Wald - Verypossible.com ben@verypossible.com. P. 301-646-0811 EXPERIENCE Founder & Creative Director - Crea7ive (2006 - PRESENT) Crea7ive is an award-winning branding and digital agency based in Miami, FL. At Crea7ive, I work with Fortune 500 companies and disruptive startups to understand their challenges and create strategies that help them thrive in multicultural markets. I oversee our production team and collaborate with clients ensuring their involvement and satisfaction. Under my leadership, Crea7ive has won multiple awards including 20 Addys and the 2016 Women in Entrepreneurship and Leadership Award by the USHCC - America’s largest Hispanic business organization. My entrepreneurial journey and involvement in the local tech community has been featured on Forbes. I’ve been fortunate to work with some of the world’s largest brands such as Wendy’s, Disney, Pizza Hut, Zumba, Kraft, Thrive by Arianna Huffington, Armani Casa and Dreamworks (Rango the movie). E: pia@crea7ive.com - C: +1 954 864 6682 HELLO, I am a digital marketer, strategist and accidental public speaker. I solve challenges by looking at the big picture. Argentine living in Miami FL. PIA CELESTINO ‘Leadership is not a position or a title, it is action and example’ — Unknown CREA7IVE (2006 - Present) CO-FOUNDER | GCO & SENIOR BRAND CONSULTANT Work with Fortune 500 companies and disruptive startups to understand their challenges and create strategies that help them thrive in multicultural markets. I prospect and manage new leads, consult and identify their needs to create strategies as well as collaborate with clients ensuring their involvement and satisfaction. Under my leadership, Crea7ive has won multiple awards including 20 Addys and the 2016 Women in Entrepreneurship and Leadership Award by the USHCC - America’s largest Hispanic business organization. Generated over 4M in revenue working with some of the world’s largest brands such as Wendy’s, Disney, Pizza Hut, Zumba, Kraft, Thrive by Arianna Huffington, Armani Casa and Dreamworks (Rango the movie). KLOSET KARMA (2013 - 2015) FOUNDER & CEO A people-powered boutique to allow users to shop from other users' closets at a minimal cost by using an alternative currency to make conscious shopping easy, fun and guilt-free. Winner of the Miami Startup of the Year by Tech Cocktail and finalist by eMerge Americas and Refresh Miami pitch competitions. The app was featured by 7 News, Tech Cocktail, The Miami Herald, and More. J O B H I S T O R Y PAULA CELESTINO E N T R E P R E N E U R , B R A N D C O N S U L T A N T & B U S I N E S S C A T A L Y S T P E R S O N A L P R O F I L E Curious and adventurous. A risk-taker. Leader by nature, entrepreneur by nurture. S K I L L S & A B I L I T I E S - Driven, self-motivated, passionate - Finds joy in empowering others - Fluent in English and Spanish - Thrives in group settings E D U C A T I O N H I S T O R Y Bachelor in Public Relations and Marketing FIU 2007-2012 International Business Universidad de Belgrano 2000-2001 (2019) 20 Addy Awards.  (2018) Speaker of the USHCC Summit. (2017) Speaker of the Mercedes Benz Latin American Summit. (2016) Forbes feature. (2016) Winner of the Women in Entrepreneurship and Leadership Award by the USHCC. (2015) Speaker of Startup Grind South Florida. (2015) Named Latino Leader of the Year by Latino Leaders Magazine. (2014) Miami Startup of the Year by Tech Cocktail. (2014) Winner of Miami Herald Business Plan Challenge competition. H I G H L I G H T S In my free time, I organize Startup Weekend events and curate an Art Basel event named Love Lost, Miami. I enjoy outdoor activities with family and friends as well as watercolor painting. I N T E R E S T S A N D H O B B I E S C O N T A C T I N F O R M A T I O N Cell: 754-245-3165 paula@crea7ive.com www.crea7ive.com 1101 Brickell Ave., Miami, Fl 33131 Contract &  Proposal  hello@crea7ive.com  crea7ive.com RFP RESPONSE No. 19-07-02  4 The City of Sunny Isles Beach August 13, 2019 RFP RESPONSE No. 19-07-02 Proposal # 1908-006-038 Attn.: City Clerk Sunny Isles Beach Government Center 18070 Collins Avenue, 4th Floor Sunny Isles Beach, Florida 33160 Prepared by: Paula Celestino E: paula@crea7ive.com P: 754-245-3165 Market Research & Investigation THE PARTNER Crea7ive will partner with Shine Insight to complete the market research portion of this project (Phase 1).  Shine Insight is a custom market research agency that provides quality research solutions using a unique model of employing 50+ seasoned market researcher and the latest in DIY market research tools.   Their unique models allows them to keep attention and quality high, while delivering fast and affordable results.  They work across a wide array of industries including travel, tourism, and government. OBJECTIVE The City of Sunny Isles Beach desires to understand attitudes, motivations, and perception towards its city by residents of Miami-Dade County and beyond. In addition, it wishes to position the main brand by understanding how and which channels to use to best approach this segment of the population. THE APPROACH There are numerous ways in which to approach the research needs laid out.  Many of them depend on the access that The City of Sunny Isles Beach can provide to the target audience including emails, addresses, phone numbers, and more.  Our recommendation is to collect primary and secondary data to gain market insight into research objectives by using the latest DIY market research tools available. For the purposes of this proposal, we have included a few different options as a starting point before further discussion of available resources and potential data sources. QUALITATIVE WHAT: Traditional focus groups at TBD Sunny Isles Beach location ASSUMPTIONS: The City of Sunny Isles Beach will provide a central location in which focus groups can be conducted with potential participants.  This location will have a minimum of two rooms that can hold 15 people each. There will be 5 groups that can be conducted in one full day. Groups will be 1 hour and moderated by a moderator provided by the agency. Crea7ive will handle all invitations, screening, and scheduling of groups.  Groups will be audio recorded. QUANTITATIVE There are several approaches that can be taken for quantitative given the access to the populations that Sunny Beach Isles can provide. These are the ones we propose: ONLINE SURVEY WHAT: We create an online survey that The City of Sunny Isles Beach can send to participants via email and/or place on a central online location. ASSUMPTIONS:   Sunny Isles Beach has a emails and/or central website or online source that has moderate trafc from residents and/or business owners. Sunny Isles Beach sends out all emails (if applicable). Survey is 10 minutes or less. DIRECT MAIL WHAT: We create a paper survey that is distributed to potential participants via mail. ASSUMPTIONS:   Sunny Beach Isles provides list of relevant addresses. Survey is 10 minutes or less. Data Download & Visualization Data visualization is the graphical representation of information and data. By using visual elements like infographics, charts, maps, data visualization tools provide an accessible way to see and understand trends, outliers, and patterns in data. In the world of Big Data, data visualization tools and technologies are essential to analyze massive amounts of information and make data-driven decisions. This quote includes up to 4 custom infographics and all the necessary graphs, maps and charts to showcase relevant data. YOUR BRAND A brand is not just a logo, but the design of an experience, the feelings and values we want to evoke in customers when they interact with it. Our branding process begins with an analysis that carefully analyzes your market, target audience and competition to help dene the brand positioning. We help our clients to dene a communication strategy to position the brand in the market, which is delivered to you in the format of a brand guide to help you run your business with a clear vision. Rebranding Core Identity Mood boards Concept development Logo construction Logo usage Color scheme Stationery print les: 1. Business Cards 2. Letterheads 3. Email Signatures 4. Envelope 5. Folder Social media prole designs: 1. Facebook 2. Instagram 3. LinkedIn 4. Twitter Visual System and Guidelines A brand refresh keeps a visual connection to the original brand identity, but the makeover is up-to-date, vibrant and relevant for today's audiences. Color universe Typography (H1, H2, Body, etc) Custom iconography Custom patterns Illustrations Imagery guidelines Photography guidelines Photography style Logo refresh of 13 sub-brand logos (font and colors would be updated) Application mockups: 1. Promotional product 2. Social media posts 3. Other mockups Printable items: 1. Printable format brand book .PDF Photography and Video Services: Photos: Qty of 1 hero image for horizontal website banner (no talent). Qty of 1 lifestyle image for horizontal website banner with talent. Up to 5 hero images for print, website, social, etc. Up to 5 lifestyle images for print, website, social, etc. Video: Qty of 1 (30 secs) main video of the city with aerial drone shots and talent for youtube/website/social. Qty of 1 (15 secs) version of main video. All the videos will be delivered in both horizontal and vertical formats. PRODUCTION INCLUDES: Creative Director Photographer Videographer Crew (+1) All equipment (including drone) 4 model talent included (selected by Crea7ive) Retouching Global License Brand Positioning & Messaging Concept development Brand positioning Brand attributes Tagline Persona proles Values Tone & voice Positioning statement and value proposition Key message statement Mission & Vision Word Bank Messaging matrix (all vertical audiences) Ads/posters copy (up to 3) Social media examples Process & Feedback: DESIGN: Client will receive two complete branding concepts and is entitled to an additional one. Once a brand concept has been selected, typically there will be three sets of revisions. Revisions are unlimited with the cap on 3 rounds per deliverable and the total amount of hours contracted. A typical project includes two major revisions and one minor revision. The same number of revisions apply to all the designed marketing materials. POSITIONING:  Typically there will be two major revisions and one minor revision. Revisions are unlimited with the cap on 3 rounds per deliverable and the total amount of hours contracted. A typical project includes two major revisions and one minor revision. The same number of revisions apply to all the marketing materials. MAJOR REVISIONS - Alterations to the overall look of brand, as well as any changes requiring over 8 hours of work. MINOR REVISIONS - Minor edits that may take up to 2 hours of work each. INDICATIVE QUOTE Proposal #1908-013-040 Market Research and Investigation Description Item Quantity SUBTOTAL $41,400 Price Market Research and Investigation $230 140 Hours $32,200 Data Download & Visualization $230 40 Hours $9,200 Branding Description Item Quantity SUBTOTAL $57,500 Price Rebranding Core Identity $230 60 Hours $13,800 Visual System and Guidelines & Photography Services $230 100 Hours $23,000 Brand Positioning & Messaging $230 90 Hours $20,700 Total $98,900 Payment Schedule Our billing/payment terms are exible. Payment installments will be scheduled in advanced according to timeline and completion of deliverables. A typical project has the following terms: PHASE 1 50% Deposit to start phase 1. 25% Installment to start in-person interviews. 25% Installment upon completion and approval of market research report. PHASE 2 50% Deposit to start phase 2. 25% Installment upon approval of visual concept. 25% Installment upon approval of visual identity and prior digital delivery of approved design materials. RFP RESPONSE No. 19-07-02 | Proposal #1908-013-040 This Agreement constitutes the entire agreement and understanding of the parties with respect to its subject matter and shall supersede all prior and contemporaneous agreements and understandings, oral or written. This Agreement may not be amended except by a written document signed by both parties. The person signing this Agreement acknowledges that he or she has the authority to bind the applicable party to this agreement. For acceptance please sign and email to contact@crea7ive.com To submit payment online, please use this link: www.crea7ive.com/payments or mail a check to the address in our invoice. Assumptions Stock photography or font licensing fees are not included. 15% fee of stock assets to process licensing. Client will provide logo les in vector format and brand guide (if applicable). Client will provide list of products and images in good resolution. Revisions are unlimited with the cap on 3 rounds per deliverable and the total amount of hours contracted. Client will return feedback in a timeline manner in order to meet the timelines. In exchange for the goods and services to be provided by Crea7ive as described in this proposal, the client agrees to make payments as listed below. The rates offered reects the project as a whole. Adding or removing items will reect in a revised estimate. Delivery Final work will be delivered digitally. Icons, fonts, original graphics or illustrations used in design (license cost not included). Files delivered online via downloadable link or upon nal approval and payment. Next Steps Signature of this document and remittance of deposit. Payment Methods Payments must be made out to “Crea7ive Interactive Advertising, Corp.” The following payment methods are accepted: Check Wire / Direct Deposit Credit card (2.9% merchant fee) Paypal (2.9% merchant fee) Agreement This document will be valid 30 days from the date of creation. After that prices are subject to change. Crea7ive requires an initial deposit and all needed content/material to be provided to begin project. If content/material is not provided by client in a timely fashion, the project delivery date will be adjusted accordingly. If applicable, Crea7ive Interactive Advertising, Corp. must be provided with: A logo, colors and style preference, pictures and photos to be used for design and text for all pages. These are mandatory to start any project. The work will be delivered digitally on all cases via downloadable link. All invoice open balances must be current and cancelled prior delivery of les, no exceptions. CD or DVD backup of les and shipping has an extra cost of $500 dollars. Deposits are not refundable or transferable. Files pertaining to website, programming code, or print will be sent to client. Otherwise specied in proposal, access to design or video source les, are not included but can be quoted separately upon request. Files will be delivered at end of project via digital link or attachment. If les are lost after 90 days of completed contract, there will be a $50 retrieval fee per le or folder not older than 2 years old. Sets of Changes: While developing the project, Crea7ive will maintain close communications with client; and expects to receive feedback within 2 business days. Any additional set of changes required beyond the 3 sets of changes included on this proposal, will be billed at $230 per hour. Once development is completed, any changes required by client will be nalized when remaining balance has been remitted. Feedback: Client will use commercially reasonable efforts to review and approve or reject each Deliverable within 2 business days for deliverables listed in this document. If Client determines that a Deliverable is incomplete or fails to satisfy the criteria for acceptance set forth in this document, Client may choose not to accept such Deliverable and shall provide Crea7ive with written notice detailing the manner in which the Deliverable was incomplete or failed to comply with such criteria. Upon receipt of such notice, Crea7ive shall, as its sole expense, adjust the unaccepted. Deliverable and timeline and Client shall have the same period of time within which to accept the corrected Deliverable. The Parties agree to repeat this procedure twice. If after such attempts, the non-conformities and deciencies are not corrected, The Client may, at its option(i) upon mutual agreement, allow Crea7ive additional time to remedy the deciencies; or (ii) terminate the Project Assignment. If a Deliverable is not timely rejected, it shall be deemed accepted for payment purposes. In no event shall Client's rationale for rejecting the Deliverable contradict Client's prior acceptance of certain design features (e.g., color, layout, or functions), which had been presented by Crea7ive in an earlier iteration of the same Deliverable. In the event that Client requests a fundamental change in scope at any point in the project, a change order will be required. A change order will involve assessing the amount of new design and/or development work will be required as well as the amount of completed work that will need to be re- designed or developed to calculate additional costs and adjust the project's timeline. Crea7ive will notify Client as soon as possible if a change in scope is detected to keep change order costs to a minimum. If change order costs are not agreeable to Client, change of scope will not be accepted into the project requirements. Completion of Project and Warranty: The project will be considered complete when all the deliverables from the quote have been delivered. In the case of websites, changes to the original scope that do not impede the functioning of the site will not be revised until the project is nished and balance paid for. A 6-month warranty will take effect after launch to cover any potential issues. Delays caused by the client or a 3rd party related to client: In case of delays caused by the client or a 3rd party that obliges Crea7ive to put the project on hold for more than 4 weeks will be required to complete a payment of the 50% of the remaining balance to reactivate the project. If a project is delayed more than 8 non-consecutive weeks by a third party associated to the client or external to Crea7ive, client will lose 50% of the original deposit. If a project is seen on hold for more than 6 months, it will be considered closed and client will lose deposit or any other moneys paid to Crea7ive. Client agrees to the conditions when contracting Crea7ive Interactive Advertising, Corp.’s services. Crea7ive Interactive Advertising, Corp. will not be responsible for third party delays that impede the advancing of the project. Total monetary balance must be remitted prior to project launch. The client hereby agrees that the laws of the State of Florida shall apply. This letter correctly sets forth the understanding of all services and costs proposed. This Agreement constitutes the entire agreement and understanding of the parties with respect to its subject matter and shall supersede all prior and contemporaneous agreements and understandings, oral or written. This Agreement may not be amended except by a written document signed by both parties. The person signing this Agreement acknowledges that he or she has the authority to bind the applicable party to this agreement. For acceptance please sign and email to contact@crea7ive.com To submit payment online, please use this link: www.crea7ive.com/payments or mail a check to the address in our invoice.