Loading...
The URL can be used to link to this page
Your browser does not support the video tag.
Home
My WebLink
About
Reso 2019-2994
RESOLUTION NO. 2019 - VIM A RESOLUTION OF THE CITY COMMISSION OF THE CITY • OF SUNNY ISLES BEACH, FLORIDA, AWARDING REQUEST FOR PROPOSAL ("RFP") NO. 19-07-02 TO, AND APPROVING AN AGREEMENT WITH, JACOBER & ASSOCIATES, INC. D/B/A JACOBER CREATIVE TO PROVIDE RE-BRANDING SERVICES TO THE CITY, IN A TOTAL AMOUNT NOT TO EXCEED EIGHT=EIGHT THOUSAND DOLLARS ($88,000.00), ATTACHED HERETO AS EXHIBIT "A"; AUTHORIZING THE MAYOR TO EXECUTE SAID AGREEMENT; AUTHORIZING THE CITY MANAGER TO DO ALL THINGS NECESSARY TO EFFECTUATE THIS RESOLUTION; PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, the City of Sunny Isles Beach is in need of a contractor to provide re- branding services ("Services") to the City; and WHEREAS, the City issued and advertised RFP No. 19-07-02 for a Re-Branding Services and received nine (9) responses, and it was determined that Jacober & Associates, Inc. d/b/a Jacober Creative was the lowest responsible, responsive bidder; and WHEREAS, Jacober Creative is qualified, willing, and able to provide the Services as more particularly described in the terms and conditions of the Agreement; and WHEREAS, the City wishes to award RFP No. 19-07-02 07 02 to, and enter into a two (2)Agreement with, Jacober & Associates Inc. d/b/a Jacober Creative to provide re-branding services to the City, in a total amount not to exceed Eighty-Eight Thousand Dollars ($88,000.00), attached hereto as Exhibit `.`A". NOW, THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE CITY OF SUNNY ISLES BEACH, FLORIDA, AS FOLLOWS: Section 1. Award of RFP No. 19-07-02 and Approval of Agreement. The City Commission hereby awards Request for Proposal No. 19-07-02 to, and approves an Agreement with, Jacober & Associates, Inc. d/b/a Jacober Creative to provide re-branding services to the City, in a total amount not to exceed Eighty-Eight Thousand Dollars ($88,000.00), attached hereto as Exhibit "A". Section 2. Authorization of Mayor. The Mayor is hereby authorized to execute said Agreement. Section 3. Authorization of City Manager. The City Manager is hereby authorized to do all things necessary to effectuate this Resolution. Section 4. Effective Date. This Resolution will become effective upon adoption. R2019 Awd Bid 19-07-02 and Enter into Agmt w Jacober Creative for ReBrand Svc Page 1 of 2 PASSED AND ADOPTED this 19th day of:eptemb;r 2019. George H. choll, Mayor ATT D.T, Mauricio Bet. •cur, CMC, City Clerk APPROVED AS TO FORM AND LEGAL SUFFICIENCY: Edward A. Dion, City Attorney Moved by: C6 thipsstOtJ-g– atx-br 1, 1.%J Seconded by: CAMAIS-C-1 bNi C-- kit SC 4 Vote: Mayor SchollYes Vice Mayor Svechin —�(Yes) Commissioner Goldman �–(Yes) (No) Commissioner Lama (Yes) (No) Commissioner Viscarra W (Yes) (No) R2019 Awd Bid 19-07-02 and Enter into Agmt w Jacober Creative for ReBrand Svc Page 2 of 2 City ®f Sunny isles Beach I 0 -.. *; - 18070 Collins Avenue x ^, n c -t; _Sunny_ Sunny.Isles Beach,'Florida 33160 (305)947.0606 City Hall • ``T:*cs 5VN t-'4c (305)949.3113 Fax MEMORANDUM - TO: The Honorable Mayor and City Commission - VIA: Christopher J. Russo; City Manager FROM: Sylvia Flores, Cultural and Community Services Director DATE: 9/19/2019 . Awarding RFP No. 19-07-02.to, and Entering into an RE: Agreement with, Jacober&Associates, Inc.for City Re- • Branding Services 0 RECOMMENDATION: This resolution is presented for your consideration. REASONS: ATTACHMENTS: Description Resolution (Added 9/19/19) Agreement (Added 9/19/19) Item Number: 10.Y. - 0 389 sy4x�eir3, i14 At' "AGREEMENT BETWEEN THE CITY OF SUNNY ISLES-BEACH AND JACOBER & ASSOCIATES, INC. D/B/A JACOBER " CREATIVE -- CONTRACT NO. C2019-7226 THIS CONTRACTUAL AGREEMENT (hereinafter referred to as the "Agreement") is made in duplicate, this 6 day of 11, 2019, by and between.the CITY OF SUNNY ISLES BEACH,.Florida, (hereinafter referred to as "City"), and JACOBER &.ASSOCIATES, INC., d/b/a JACOBER CREATIVE, a Florida corporation (hereinafter referred to as "Contractor"), whose Federal T.D. # is 65-1111748. RECITALS WHEREAS, the City of Sunny Isles Beach is in need of a Contractor for Re- Branding Services for the City ("Services"); and WHEREAS the City issued a Request for Proposals, RFP 19-07-02, which was titled "Citywide Re-Branding Services;" and WHEREAS, upon evaluation, Contractor was determined to have submitted the proposal which best serves the interest of and represents the best value to the City; and WHEREAS, the City desires to enter into an agreement with Contractor to provide the Services to the City for an amount of Eighty-Eight Thousand Dollars ($88,000.00) for re- branding services, as further detailed below. NOW THEREFORE, in consideration of the promises and the mutual covenants herein the parties agree as follows: TERMS 1. RECITALS. The Recitals set forth above are hereby incorporated into this Agreement and made a part hereof for reference. 2. THE CONTRACT DOCUMENTS. The Contract Documents consist of this Agreement, as well as the terms and conditions of RFP 19-07-02, and Contractor's Proposal (hereinafter referred to as "Contract Documents"), both of which are attached hereto as Exhibit "A", together with the Scrutinized Companies Certification, which is attached hereto as Exhibit "B" and both of which are incorporated herein by reference. 3. SERVICES. Contractor shall provide the services pursuant to the terms and conditions set forth in RFP 19-07-02 and the Contractor's Proposal (Exhibit "A") including to plan and execute a re-branding campaign for the City to include research, branding, design and related services (hereinafter referred to as the "Services"). Contractor agrees to furnish all labor andmaterial in a good and workmanlike and professional manner. Contractor shall provide the . City with regular updates of its progress to ensure all Services are being performed in accordance with the terms of this Agreement. Contractor agrees to immediately inform the City via telephone and in writing of any problems that could cause damage to the City's property, improvements and persons. Contractor will require its employees to perform their work in a manner befitting the type and scope of work to be performed. In the event that the Contractor fails to complete the Services pursuant Section 8.A. below, and City must undertake the completion of performance of Services, Contractor agrees to indemnify the City for all costs •incurred Witb respectld the completion ofthose Services and my damages-the City may suffer as • — 'result ofthe Contractor's failure to:perform the SerOce-s.- _ 4. ,TERIfit Subjeetto the provisions relating to the termination of this Agreement as set _ . forth.hereunder,the term of this.Agteertient shalt'begin upon,fill execution fthis agreement and hall be completed and shall terminate no later than:September 30, 2021. - Contractor neknowledg.e.s that compliance with the, commencement and completion scheditio is the essence of this Agreement as set forth in :Exhibit "A". The terms of Sections 16 and 18 entitled Indernnifitation -and Waiver of Liability," .and_ 44Compliance with Lw respectively, shall survive terinination ofthis Agreement, • 5,, COMPENSATION. Upon full execution of this Agreement„the City shall provide Contractor with.a deposit of Twenty Thousand Dollars( 20„0(J0.00), The rernaining amount due will be provided as follows! Three Thousand 8k Hundred Doll= ($3,600.00)per 11.11Onth for 17 months,with a final pa,yrnent in. the amount of Six Thousand.Eight Hundred Dollars(5-6„800.00) • . after completion of the Services, in.accordance with the Contract:Documents under the following conditions: a. aishuocznents. There are no reimbursable expenses associated with this tonmet • exevt for expenses pre-app- ed by the City Manager . • • b, Payment Schedule, Invokes received from the Contractor pursuant to this Agreement will be reviewed by the initiating City,Department. Payments shall be made ein. a monthly basis. If sarVitCS have been re-rodeted in conformity with the Agreement, the invoice will be sent to, .the Finance Department Rn payment • Invoiees must reference the conitract number assigned hereto, invoices will be paid in.•deCOrdancte with the State of Florida Prompt Payment Act. The City will pay properly sitb.mitted,Contractor invoices :following each.monthly period within 30 (thirty) days of uccipt, for completed and accepted deliverables or specified • • servicedeor goods, utile the City notifici, the Contractor in writing, ,of The • dispute, befone the payment is dim, c. Finalinvoice. In order for both parties herein to dose their books and records, the Contractor will Clearly state lingiiiiitce" on the Contractor's finalilast billing to the City. This certifies that all services have been ;properly performe.d aril all -charges and costs have been invoiced to the City, :Since tbis account will thereupon be Closed, any other.additional,charges, if Mt property included on this • • final Invoice,are waived by the Contractor. Cantractor shall make no other tharges to the- City for supplies, labor, taxes; ,liecuSes, :permits, overhead ‘clr any other e- r COVS unless any such ,expense Or cost is incor.red by Contractor with the.prior written approvalof the City: If the City disputes any charges on the . invokes, it may make payment of the uncontested amounts and withhold. payment on the — contested amounts-until.they are :resolved by agreement with Contractor: "Contraetor shall riot • - = pledge the City s credit or make it a guarantor of payment or surety for any eontract; debt; obligation, judgment, hen, or .any form of,indebtedne-ss.. The Contractor further warrants and represents that it has no obligation or indebtedness that would •irnipir its _ability to fulfill the terms,of this Agreement • 6. :INDEPENDENT CONTRACTOR .RELATIONSHIP, -The Contractor is an independent Contractor-and shall he treated as such for all purposes, 'Nothing contained:in this • Agreement or any action of the parties shall be construed to ,consiitute or to render the Contractor an employee, partner, agent, shareholder„officer or in any other capacity other than as al independent Contractor other than those,obligatiOnS which have been or Shall have been undertaken by the City, Contractor Shall be ;responsible for any and all of its ova experis performing its duties as contemplated under this.Agreement. The City shall-not be 1,esponsible for any expense incurred by the Contractors The City shall have no duty to withhold any Federal. income taxes or pay Social Security services and that such obligations shall be that of .the Contractor,. other than those.set forth in this Agreement. Contractor shall finish its own transport-ation, office and other supplies as it :determines necessary in carrying.out its duties wider this Agreement, 7. 'INSURANCE, Contractor ;shall, at its sole cost and expense, during the period of any work being performed under this Agxcement, procure and :maintain the. following :minimum insurance coverage to protect the City and COntractor against all loss, claim damage and liabilities caused by C-oturaotor, its agents or employees,.as indicated below: a Comprehensive General liability insurance, including broad form contractual liability coverage for all operations, including, but not limited to, contractual, products, and compleW,operations, personal injury and property damage liability with minimum limits of One lMillin Dollars ($110001000.00) combined single limit per occumence. -a Worker's Compensation, as relluired by state law. a Business Automobile UabiMy which! shall :include ;coverage for an owned, non- owned and hired vehicles for minimum limits of !not less than Five Hundred Thousand Dollars ($500,000,00) combined single limit per occurrence for'bodily injury and property damage. a Professional Liability insurance., with a minimum limit of not less than One Million 1-];ollars ($1,001)j6(l400) per claim and aggregate for errors and/or 0ElliSSi°116 of Contractor in the performance of this Agreement Insurance muired of the Contractor shall be primary to, and not contribute with, any insurance or self-insurance maintained by the 'City. Such insurance shall not diminish Contractor'S indemnification and obligations hereunder. The insurance policy shall be issued by COMOartiOS authOtiZed to do business under the laws of the State of Florida and acteptaible- , to the City with a minimum ;AN. Best rating of A-Excellerit, .Before arty work under this Agreement is :pert:lamed, _and at any time'upon requ.est,-C- nrator Shall furnish to the !City certificates of insurance evidencing, the minimum required coverage and shall be appropriately uldorsed for contractual liability, with the City named as additional insured. All policies shall contain a waiver of:subrogation endorsement. All policies and tertilleates shall be in forks and issued by insurance..companies atceptable to the City 'Manager or his designee. All insurance policies and .certificates ofinsurance shall provide that the policies may not be CalfICCIOd or altered without thirty ( 0) days prior written notice to the City, Contractor Shall also require and ensure that each of its sub-Contractors providing services hereunder (if any) procures and maintains, until the completion of the services, insurance of the type- and to the limits specified herein. ANY EXCEMONS TO THE INSURANCE • . REQUIREMENTS IN THIS SECTION MUST BE APPROVED:IN WRITING .BY - THE'corir,_ 8.. _ TERM,DIATION_AND_REMEDIES_FORTIREACIL. • A. If, through any clwe within reasonable control, 'the Contractor shall fail to . in. a timely mann,er or .otherwise violate any of the covemants, .agreements or •• .stipulations material to this Agreement., the City shall have the right to terminate the Servioes then remaining to he performed. Prior to the exercise of its option to • ierminato for ea:use,. the City sh.all. notify the Contractor of its violation of :the :particular terms of the .Agrcement and grant:Conlractor ten 00) days to cure such . .,IerauI It ibe default remains iltkeid after ten.014 days the City'may terminate this Agreement, and the City shall :receive a refund from the Contractor iirt an amount equal to the actual cost of a third party to cure such failure. if Contractor fails,refuses or is:unable to perform any term of:this Agreement,City shall pay•fOr set-Aloes render ol as of the date of termination. (i) In the event of termination, all finished and, unfinished d.ocuments,: data and other work pToduct prepared by Contractor shall. be delivered to the City and the 'City Shall compensate the CoratadiCht for all Services satisfaetorily performed prior to the data of termination, • Notwithstanding the'foregoing,:the Contractor shall not be relieved of liability to the City for'damages sustained by:it by virtue of a'breach of the Agreement by Contractor and the City may reasonably withhold. payment to Contractor for the purposes of set-off until such time as the exact amount of damages due the City fn m the Comm:tor is.de:tem:lilted_ - B. Ternainatfor ClOinlettienCe of City. The 'City may, for its oonvenience and , without,cause terminate the Services then remaining lo'be performed at any time by giving Contractor thirty (30) days written notice. The terms of 'Paragraph MO and.S AO)above sball be app l kable:heTeurtder, Termination_forinsaveney. The City also, reserves the :right ito terminate the mrnaining SerVices :to be•porfonned in :the event the Contractor is.:placed either in • voluntary or involunlary bankruptcy or makes .any assignment for the benefit of creditor& . 9. . CONEIDENIUMANFIORMATION,. The 'Contractor Shall not,: either during.the term of this Agreement or any time for.a:period of ten. (110))-cars subsequent to that data loon Which the Contractor.shall leave the prient of the City for any reason whatsoever,disclose to any person or entity, other-than in the.discharge of the duties of the Contractor under this Agreement, any information Which the City designates in writing as 'con1Ldential:1 provided that comidential information. is not subject to exception. for material that is.in the piiblic domain, material that the Contractor discovered or was made known, to the Contractor independently of the City., As a. 'violation by the :Contractor of the :provisions of this Section could tame ineparable injury to the City and there is no adequate rawly at law for sibeh violation, the City shall have,the right, in addition to any other remedies available to it at law or in'equity,to enjoin the Contractor from violating such provisions. • 10, JURISDICTION, VENUE AND WAIVER OF JURY TRIAL. This Agreement shall be interpreted and construed in accordance with and governed by the taws of the State.of Florida An parties agree and accept that jurisdiction of any dispute or controversy arising out of this Agreement, and any .action involving the enforcement or interpretation of any rights hereunder shall bc brought exclusively-in the Eleventh Judicial Circuit in a.nd for Miami Dade County, Florida, and venue for litigation arising out of this Agreemmt shall be exclusively in such slate courts. forsaking any other jurisdictio•ri which either party may claim by Virtue or OS residency or other jurisdictional device, In the MEM it 'becomes necessary for the City to file a lawsuit to enforce any term or provision under this A,greernent and the City is the pr- ailing pany then the City shall be entitled to itscosts and attorney's fees al the pretrial, trial and appellate :levels BY ENTERING 'INTO THIS AGREEMENT, CONTRACTOR AND CITY HEREBY EXPRESSLY WAIVE ANY RICIPITS :EITHER PARTY MAY HAVE TO A TRIAL BY JURY OF ANY CIVIL LITIGATION RELATED TO THIS AGREEMENT.: Nothing in this Agreement is intended to serve as a waiver of sovereign immunity„ or of any other immunity, defense, or privilege enjoyed by the City pursuant to,Section 768.28, Florida Statutes. II, :NOTICE-S. All notices .andother communications required or permitted to be given under this Agreement by either party to the other shall be in writing:and shall be;sent (except as otherwise provided herein) (i) by certified or registered mail, first class postage prepaid, return receipt requested,. (ii) by gtivarneed overnight delivery by a nationally recogized courier service, or (iil) by facsimile with confirmalion receipt (with e copy simultaneously stqtt by oertified or registered mail, frst clam. posiage'prvpaid, return receipt requested or by overnight delivery by'traditionally recognized courier service), addressed to such party as follows:. If to the Cityi,terJ Russo. 'With.a copy to City Manager Edward A. Dion City of Sunny Isles:each City Attorney :18070 Collins Avenue City of Sunny Isles Beath Fourth Floor I 8070 Collins Avenue Sunny Wes Beach, Florida 33160 Fourth Moor Tel: (30.5)792,-1776 Sunny lsle_s Beach,.Florida 331.60 TeL (305).792-1766 If b ibe Paul Jacober Robert O. Kahn, P,A. Contractor: Jacober It Associates, Inc. 4522 Sheridan,Avenue Principal &Creative Director Mm.i Death,FL. 33 I 40 690 Lincoln Road, Suite 201 • (7&6)232-4806 Miami :Beach, FL 331139 •roklaw(ighellsontb_net •u11 *Qbenopirn 'PliftLIC_RECORDS. The Contractor shall be required to comply with the following requirements under Florida's.Public Records Law: (i.).Conttnelor Shall keep and mintain public records requireol by the City to perform the service (IL) Upon request from the City, Contractor shall provide the City .with a copy of the requested .records or allow the records to be inspected or copied within a reasonable time at a cost that does not exceed the cost provided by Chapter 119, Florida. Statutes, or as oliflicrwise provided by law., Contractor shall ensure that public records that are exempt or confidential. and exempt from public records disclosure requirements are not disclosed except as authorized by • law for the duration of the contract term and l'ollowirig; complation of filo contruct if the Contractor does not iransferthe records to the City, (ivj:Contractor Shall,upon comple.tion of the contract, transfer,al no cost,to the City all public records in possession.of the Contractor or keep and maintain public records required. by the City to perform the-, SWAM. if the Contractor triutsfers, all public records to the City upon oompletion of the contract, the 'Contractor shall destioy any duplicate public records that are exempt or confidentia anel exempt from public records disclosure reqiireirienis. If the Contractor keeps and maintains :publie records. upon. completion of the contract, the Contractor shall meet all applicable :requirements for retaining public records. MI records stored !electronically niusi ibe provided by Contractor to the City, upon :request from the City, in a fon :that is compatible with the information technology:systems*film City, 1F THE CONTRACTOR HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA STATUTES, TO THE • CONTRACTOR'S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS CONTRACT, CONTACT THE CITY'S 'CUSTODIAN OF PUBLIC RECORDS AT ,(305) 792-1703, Cloacek@siblInet, 18070 'Collins Avenue,0' floor, Sunny Isles Beach, Florida 33160.. 13, ;AUDIT,. The Contractor shall make available to the City or is representative all required 'financial records associated with the AgFeernterot for a period of three(3)years, . N_ONAMISICRWIENATION: The Contractor agrees to comply with all local.and state civil rights ordinances and with Title VI iof tho Civil Rights Act of'1984:as amended, Title VIII of the CiI Rights Act of 1963 as amended. Title 1 of the Housing.. and :Corruriunity Development. Act of 1974 as mended. Section 504 of the Rebabilitation Act of 1973, the Americans with Disabilities Act of I the Age Discrimination Act of 197$, Exmative Order 11063,and with.Executive Order 11248 as amended by Executive Orders I 1375 and I DM. The Contractor 1611 :Mt discriminate against 'any employee or applicant for erriplornerit because of race, color, creed. religion, ancestry, national origin, sex, disability or other handicap, age,. maritallamitiai status,or status wilt regard to public:usistance, The:Contractor will take affirniative.action.to insure that all employment practices are free from such discrimination. Stich emplciyment practices include but are not limited: to the following; hiring, upgrading, demotion, transfer, recruitment or railment advertising,, layoff, termination, rates of pay or other forms.of compensation, and &election for training, including appreniticesbip, The Contractor are to post in conspicuous places„ available to employees and applicants for . employment, notices to be provided by the :City setting forth the provisions of this non- discrimination clause. The Contractor ' gr ' to comply with any Federal regulations issued ptirsioutt to compliance with Sc- ii 504 of the R.ehabilitation Act of :1.973 (29 ).S,C.-7(S). which prohibits discrimination against the handicapped in any Federally usisted program_ • • IS. CONFLIC17:0U1NTEREST, The Contractor ,agrees to adhere to and be governed by . the Miami-Dade County Conflict 'of Interest Ordinance Section 2=11,1,, as amended; and by'the City of Sunny:Isles:Beach Ordinance No, 'which are inooiporated by reference herein as if fatly set forth herein, in connection with 'the Agreement ,conditions hereunder_ The .Contractor covenants that it presently has no interest arid shalt not acquire any interest, directly or indirectly which should conflict in any manner or degree with the performance of Services under this Agreement. The Contractor further covenants that in the 'performance of this Agri..-catent, no person having any:such interest Shall knowingly'be,ernployed by the Contractor. The Contractor guarantees that he/she has not offered or 3-Oven to any member of,delegate to the Congress of the United States,any or part ofthis contract or to any benefit arising therefrom 16, INDEMNEELCADON_ANDWALVJEILOE__UABILITIC: To the :fullest extent permitted by law, the Contractor agrees to indertin* and hold+arraless the City„ its agent5. representatives,officers,directors,officials and employees from any claims, liabilities,damages, losses and costs,, including, but not :limited to, remonable attorney fees to the extent cause, in whole or in part„ by the professional negligence, error or omission of the Contractor,or persons employed or utilized.hy the Contractor in performance of Services under this.Areement„ Contractor shall at all times hereafter indemnify, hold harmless and, at the City's option, defend o pay for an attorney selected by the 'City to defend 'City, its agents, .representative4, officers, directors, officials and employees :fru: and against any and all causes of actions demands, claims, losses, liabilities and expenditures of any kind, including attorney fees, cowl costs, and expenses, caused or alleged to be caused by the intentional or negligent act of, or omission of Contractor, including those of their employees, agents, servants, or officers, or accruing, resulting from, or directly :related to the Subject matter of this Agreement including, without limitation„any and au ctams, losses habtliti , expendlitures„demands or causes()faction of any nature whatsoever resulting from injuries or damages sustained.by any person or property. Iri the event any lawsuit or other:proceeding,is brought against City by reason of any such dairn cause of action .or demand, Contractor hall„ upon writ1en notice from City, resist and tJ.Iefertd such lawsuit or proceeding by counsel satisfactory to City, Indemnification and waiver,shal1. exclude all claims, causes of action, demands, claims, losses, liabilities and expcndimres of any kind arising from the intentional acts,or negligence of the City. The provisions and Obligations of this section Shall :survive the expiration or earlier termination of this Agreement- To the ,ottent oonsidered necessary by City, any sum due.Contractor under this Agreement may be retained by City until all of City's claims for indemnification pursuant to this Agreement have been settled 0:El:141101-Vise resolved; and any amount withheld not be subject to payment of interest by City, Thc parties agree that One Hundred Dollars ( .100.00) represents specific consideration to the Contractor for the indemnification set forth in this Agreement, 17. IMIIHISITIIIIN____ALGAINST_____CONTIRACTIMG WITH SCRITEINIZED COMPANIES, Pursuant to :Florida Statutes Section 2154725, contracting with any entity that is listed on the Scrutinized Companies that Boycott Israel List or that is engaged in the boycott of Israel is prohibited, Contractor must.certify that the company is not participating in a boycott of Israel. Any contract .for goods or services of One Million Dollars ($1,000„000),or more Oall be territinated at the City's option if it :is discovered that the entity submitted false documents of certification,is listed on the Scrutinized Cornpanies with Activities in Sudan List, the:Scrutinized Companies with .Activitics in the Iran Petroleum Enter*, Sector List, or has been engaged in • business operations in Cuba or:Syria after:July 1, 2018. Any contract entered into or renewed after Julyl, 2018 shall be ierminatcd at the'City's option if the company is listed on the Scrutinized Companies that Boycott Israel List or engaged in the boycott of Israel, 'Contractors must submit thc °edification that is attached to this ,agectrient as Exhibit 413", Submitting a false certification shall be deemed a material breach of contract_ The City shall provide notice, in writing, to the Contractor of the City's determination concerning the false certification. The Contractor shall have ninety (90) days following receipt of the notice to respond in writing and demonstrate that the determination was in error. If the Contractor does not demonstrate that the City's determination of false certification was made in error, then the City • • -shall he the tight 'to-terrninate the contraet 'and seek civil remedies ptmaint to Florida Statute Section 215,4725, COrktriLIANCEMITILLAW, ',Contractor shad comply with all lows, regulations and ordinances,of any :federal, state, or lo.eal ,go+oernmental authority havingiurisdiction With respect to this. Ag,reernent CApplicable Laws") and shall obtain and maintain any and all material peinuits, licenses„ approvals and. •concents necessary for the lawful conduct of the activities contemplated under this Agrement - 19, CONFLICTING PROVISIONS, The terms and conditions in this Agreement shall supersede and lake priority over any inconsistent or conflicting provisions that are contained in any OW document, including timiter1'10 E).e.1ihi1",A",, 20, MISCELLANEOUS. • A. 1"iursuant to Section 2.13 o the MT, Attaehed ,a.s Exhibit '',A"„Contractor *hereby acknowledges and agrees that.the.City retains all rights, title and interests in and to all :materials.; data, documentation .arid copies thereof furnished by the City th the Contractor hereunder or furnished by the Contractor 10,the City and/or,created by the Contractor for delivery to the City, even iftlinfinished or in process, as a result of the Services the Contractor'performs in,C01111Ctii,011 with the Agreement, inehldlog allc epyright att4 other proprietary nights theseini, Which the Finn as well as its employes,, agents, suh-comultants.and st.i.ppliers. may use only in connection with the performance of Services under llhe Agreement; except that Contractor may use the design selected by the City in Contractor's portfolio and website as a SaMple COnlinWiteS Serviet.S, The Contotelor shall not, without the prior'written :consent of the City, use such documentation on any other project in rhich the Contractor or its employees, agents: stib-consultantf.« or suppliers are or may :We:one enga,ged, Stihtnis.R.ion or distribution, by the Contractor to meet official regulatory requirements or-for other purposes in connection with the periorrnance of Services under the .Agreement shall not be construed as publication in derogation of the City copyrights or other proprietaty rights. • 11 All rights„ title and interest in and to certain, inventions, ideas, designs and methods, specifications .and other documentation related thereto developed by the Firm and its subconsultants specifically for the City, 'hereinafter :referred to as 'Developed Works' Shall become the property of the City. The City will be provided with designs from which to choose, and the selected design will be the design that the City OWDS- The Contractor shall retain ownership of non-selected designs and related materials. Further, the Contractor Stiall work with the City Attorney's Office to copy write or trademark any new logo(s), tag line(s), and all other • memory 'matenials, to the extent of the Contractor signing; any :necessarik,r documentation • provided by the City.at no expense to the'Contractor to confirm ownership of the selected.desgn by itheC4Y, C. In.'the event any provision of this Agreement is found to be void and unenforceable by a • court of competent jarisdietio.n,the remaining provisions olthis Agreement sta.nevertheless be binding upon the parties with the same ell'eict as though the void or'unenforceable'provisions had been severed and•deleted. I/ This Agreement may be executed in multiple identical tounterparts„ each of which shall be deerned an.original forall purposes. • E. This Agreement shall constitute the-entire agreement betWeen the parties with respect to the subject matter hereof, and it shall supersede all previous and contemporaneous oral and written negotiations, commitments, agreements and understandings,relating hereto. F. Any modification of this Agreement shall be effective only if in writing and signed by the parties'to this Agreetnent. G. No waiver of any.provisionof this Agreement*Shall be valid or enforceable Unless such Waiver is in writing and signed by the party granting such waiver. IN WITNESS WHEREOF, the parties hereto have executed this Agreement in triplicate. on the day and year first written above. WITNESS: ilACOBER&BA_ _ e',.‘LATgs, tvb/A JAERP ' ATIVE . Amp Signature - . . • I 4 PNA9VA c)a(4{/ gA; Print-Nnmp (DNCej'Or' 0(- aer-4 De-L5-400 -- ATTEST I _ gaOri o etan r, QOM._ Scholl, Mayor •CMity Clerk APF'ROYED,As TO FORM AND LEGAL SUFFICIENCY BY: _41.1 BY: ef ' tfgltiuct- 1 . Ed 113ctrct k . r 040c (AQ. - " Deportment Head• - Edward A. Doll, City Attethey • EXHI BIT"A" • ' • \-114 • • . • , • .1 . - • . • EXHIBIT '413" on, siimre I .BEACH 1,5070 cc:Anal, SFFn r. IsBe., 'r: ^ch Flod83 . ..150 ti IT ., 105. r .ett fAd1+ .,�.��S.FhfLEC ' ,a 1 — — Request for Proposal No. 19-07-02 Citywide Re-Branding Services u NY /s b 1 •. 9 0\ Q' • Q;.F Advertisement Date: Monday,July 15, 2019 Non-Mandatory Pre-Proposal Conference: Thursday,July 25, 2019 at 2:00 PM All Questions Due: Wednesday,July 31, 2019 by 5:00 PM Submission due date: Tuesday,August 13, 2019 at 2:30 PM Anticipated Commission Meeting Agenda: September 2019 Attn: City Clerk Submit to: Sunny Isles Beach Government Center 18070 Collins Avenue, 4th Floor Sunny Isles Beach, Florida 33160 CITY OF SUNNY ISLES BEACH REQUEST FOR PROPOSAL NO. 19-07-02 CI FY Cy-'SUNNY ISLES aHAC- 1 070 Cohn ,:,virJr Sitnaly 19f ti P.4,7.411, ilx; i] 33160 x•` • �� +' f F48�i C'4 Cif TABLE OF CONTENTS Table of Contents Page 2 Legal Advertisement/Notice to Proposer Page 3 Instructions to Proposer/ General Terms Section 1 Page 4 Special Terms &Conditions Section 2 Page 10 Scope of Services/ Technical Specifications Section 3 Page 15 Evaluation Process Section 4 Page 19 Proposal Format Section 5 Page 21 Proposal Submittal Form Section 6 Page 24 Price Proposal Page 28 ATTACHMENTS ATTACHMENT A - SIB Logos AFFIDAVITS Non-Collusive Affidavit Page 1 of 8 Public Entity Crimes Page 2 of 8 Equal Opportunity/ Affirmative Action Statement Page 4 of 8 Conflict of Interest Statement Page 5 of 8 Dispute Disclosure Form Page 6 of 8 Anti-Kickback Affidavit Page 7 of 8 Anti-Boycott Certification Page 8 of 8 CITY OF SUNNY ISLES BEACH REQUEST FOR PROPOSAL NO. 19-07-02 7 Cl'i,Y:L:` sLINWII c 5, "•l B,507C Celins 1tvd� _ Is13 a til f1:b11en 33160 L1 ,te ,�'�t`�+`.'t,�'!]'.,'• t;] t5 .•+ of yI y 4 •.�\`kl 1 S T • .r�;.=F. �. S:Tj g':ya' fi .057 OAP stir!+.067 • • LEGAL ADVERTISEMENT NOTICE TO PROPOSER NOTICE IS HEREBY GIVEN that the City of Sunny Isles Beach is seeking sealed Proposals for the following work as specified. Citywide Re-Branding Services Request for Proposals No. 19-07-02 The Proposal Specifications for this Request for Proposal are available from DemandStar by calling (800) 711-1712 or by accessing their website at www.demandstar.com. The Proposal Specifications may also be examined at the City of Sunny Isles Beach —Office of the City Clerk. Vendors who obtain the Proposal Specifications from sources other than DemandStar or the City of Sunny Isles Beach are cautioned that their Proposal response package may be incomplete. Addenda will be posted and disseminated by DemandStar at least five days prior to the submittal date to all vendors who are listed on the official list. The City may not accept incomplete Proposals. Sealed Proposals will be received by the City Clerk no later than 2:30 PM on Tuesday, August 13, 2019 at the Sunny Isles Beach Government Center located at 18070 Collins Avenue, 4th floor, Sunny Isles Beach, Florida, 33160. Proposals received after this time will not be considered. The City is under no obligation to return Proposals. Timely submitted Proposals will be opened publicly and read aloud at this time. The envelope containing the sealed Proposal must be clearly marked: "FORMAL PROPOSAL ENCLOSED"Citywide Re-Branding Services Request for Proposals No. 19-07-02 OPENING DATE AND TIME: 2:30 PM on Tuesday, August 13, 2019 A non-mandatory pre-proposal conference for all potential Proposers is set for 2:00 p.m. on July 25, 2019 in the First Floor Conference Room at the City of Sunny Isles Beach Government Center located at 18070 Collins Avenue, Sunny Isles Beach, Florida 33160. Please bring a copy of this solicitation to the conference. The City reserves the right to reject any or all Proposals, with or without cause, to waive technical errors and informalities, and to accept the Proposal, which best serves the interest of, and represents the best value to, the Owner in conformity with the criteria set forth in Section 62-8 of the Code of Ordinances of the City of.Sunny Isles Beach. All questions regarding Request for Proposal No. 19-07-02 shal! be directed in writing to Mauricio Betancur, CMC, City Clerk, by the date noted on the front cover of the RFP. Questions may be submitted • via email to: MBetancur©sibfl.net or via facsimile (305) 792-1563 or via regular mail at: Mauricio • Betancur, CMC, City Clerk, City of Sunny Isles Beach, 18070 Collins Avenue, Sunny Isles Beach, FL 33160. Pursuant to Florida Statutes 119.071, sealed Proposals, proposals or replies by an agency pursuant to a competitive solicitation are exempt from inspection until such time as the agency provides notice of an intended decision or until thirty (30) days after the opening of the Proposals, proposals, or final replies, whichever is earlier. Mauricio Betancur, CMC, City Clerk CITY OF SUNNY ISLES BEACH (REQUEST FOR PROPOSAL NO. 19-07-02 3 ii'Oy 4�JN 'Y ISP ?,E,AC-1 18070Co Iks -'gos, 51.0InV 13 5 F :-gh Iii 311-sO tif�Hy" ". :- .3•d�s...fGfi� � I' ll i 4, —_.- -- -_ ' .a CitTt.1 • SECTION 1 • INSTRUCTIONS TO PROPOSER/ GENERAL TERMS AND CONDITIONS THESE INSTRUCTIONS ARE STANDARD FOR ALL PROPOSAL COMMODITIES/SERVICES ISSUED BY THE CITY OF SUNNY ISLES BEACH.THE CITY OF SUNNY ISLES BEACH MAY DELETE,SUPERSEDE OR MODIFY ANY OF THESE STANDARD INSTRUCTIONS FOR A PARTICULAR CONTRACT BY INDICATING SUCH CHANGE IN SPECIAL INSTRUCTIONS TO PROPOSER'S OR IN THE PROPOSAL SHEETS. ANY AND ALL SPECIAL CONDITIONS THAT MAY VARY FROM THE GENERAL CONDITIONS SHALL HAVE PRECEDENCE. PROPOSER AGREES THAT THE PROVISIONS INCLUDED WITHIN THIS PROPOSAL OR RFP SHALL PREVAIL OVER ANY CONFLICTING PROVISION WITHIN ANY STANDARD FORM CONTRACT OF THE PROPOSER REGARDLESS OF ANY LANGUAGE IN PROPOSER'S CONTRACT TO THE CONTRARY. 1.1 CLARIFICATION/EXPLANATION/OUESTIONS: any public entity in excess of the threshold amount provided in section 287.107,for category two for a period of 36 months from Any questions concerning this Request for Proposals or any the date of being placed on the convicted vendor list". required need for clarification must be made to Mauricio Betancur, CMC,City Clerk via email to:MBetancur@sibfl.net or via facsimile 1.6 PROPOSAL DEADLINE: (305) 792-1563 or via regular mail at: Mauricio Betancur,CMC, Oty Clerk,City of Sunny Isles Beach,18070 Collins Avenue,Sunny Proposals must be submitted no later than the time and date Isles Beach,FL 33160.Such requests for clarification/Explanation or shown within this document. questions must be made in writing to Mauricio Betancur, CMC, Deputy Oty Clerk,at least five(5)business days prior to the date 1.7 SEALED PROPOSAL; of the Proposal opening. Interpretations or clarifications considered necessary by the City will be issued by addenda and The entire Proposal Response Package shat!be placed in an opaque posted/disseminated by DemandStar(www.demandstar.com)to all envelope(with all items listed on the Proposal checklist fonn and parties listed on the official plan holders'list as having received the all other items required within this Request for Proposal must be Request for Qualification documents.Only questions answered by executed)and submitted in a sealed envelope. written addenda shall be binding. Oral interpretations or dsrificatior,a shad be without legal effect. No plea of ignorance or 1.8 pRO'OSA:, CXCCUTION. SIGNATJRS, delay or required need of additional information shall exempt a ERASURE/CORRECTION: Respondent from submitting their submission on the required date and time as publicly noted. All Proposals shall be signed in blue ink. All price quotes shall be typewritten or printed with ink. All corrections made by the 1.2 PLAN HOLDER'S UST: proposers prior to the opening must be initialed and dated by the proposers. No changes or corrections will be allowed after As a convenience to vendors,the Oty of Sunny Isles Beach has Proposals are opened. Proposals must contain an original,manual made available via intemet lists of a!!plan holders for each Request signature of an authorized representative of the company. for Proposal,Request for Proposal,and request for qualifications. The information is available on-line at www.demandstar.com or by 1.9 WITHDRAWAL OF PROPOSALS: calling the Office of the City Clerk at(305)792-1703. Proposers may withdraw Proposals only by written request and 1.3 ADDENDA TO SPECIFICATIONS: shall forward the withdrawal request via "Certified U.S. Mail — Retum Receipt Requested" prior to the Proposal opening time. If any addenda are issued after the initial specifications are Negligence on the part of the Proposers in preparing the Proposal released,the Oty will post and disseminate the addenda through confers no right for the withdrawal of the Proposal after it has been DemandStar. For those projects with separate plans,blue prints, opened. or other materials that cannot be accessed through the internet, the Office of the City Clerk will make good faith effort to ensure 1.10 PROPOSAL OPENING: that all registered proposers(those who have been registered as receiving a Proposal package) receive the documents. It is the Proposals will be opened publidy at the time and place stated in responsibility of the vendor prior to the submission of any Proposal the Notice to Proposer. It is the responsibility of the proposers to to check the above website or contact the Office of the City Clerk at insure that the Proposal reaches the Office of the City Clerk on or (305)792-1703 to verify any addenda issued. The receipt of all before the dosing hour and date stated on the Request for addenda must be acknowledged on the Proposal Response Sheet. Proposal. After the Proposal opening,the contents of the Proposal Form will be made public for the information of vendors and other 1.4 SPECIAL ACCOMMODATIONS: interested parties who may be present either in person or by representative. Proposals that are received after the Proposal Any person requiring a special accommodation at a Pre-Proposal opening time will not be considered and will not be retumed. Conference or Proposal/RFP/RFQ opening because of a disability should call the Office of the City Clerk at(305)792-1703 at lease 1.11 EVALUATION OF PROPOSALS; • five (5) days prior to the Pre-Proposal Conference or Proposal/RFP/RFQ opening. If you are hearing or speech impaired, The City,at its sole discretion,reserves the right to inspect oris/all • please contact the Office of the Oty Clerk by calling the City of Proposers facilities to determine their capability of meeting the Sunny Isles Beach using the Florida Relay Service which can be requirements for the Contract. Also, price, responsibility, and reached at 1(800)955-8771(TDD). 'responsiveness of the Proposers,the financial position,experience, staffing, equipment, materials, reference;, and past history of 1.5 PUBLIC ENTITY CRIMES STATEMENT: service to the City and/or with other units of state,and/or local governments in Florida, or comparable private entities, will be - Pursuant to the provisions of paragraph(2)(a)of section 287.133, taken into consideration in the Award of the Contract. . Florida statutes"a person or affiliate who has been placed on the convicted vendor list following a conviction for a public entity crime 1.11.1 Hold Harmiess: All Proposers shall hold the City,it's may not submit a Proposal on a contract to provide any goods or officials and employees harmless and covenant not to services to a public entity,may not submit a Proposal on a contract sue the Oty,it's officials and employees in reference with a public entity for the construction or repair of a public to their decisions to reject, award,or not award a building or pubic work,may not submit Proposals on leases of real Proposal,as applicable. property to a public entity,may not be awarded to perform work as 1.11.2 Cancellation: Failure on the part of the Proposers to a Contractor, supplier, sub-Contractor, or consultant under a comply with the conditions, specifications, contract with any pubic entity,and may not transact business with requirements,and terms as determined by the City, CITY OF SUNNY ISLES BEACH I REQUEST FOR PROPOSAL NO. 19-07-02 4 tri re' 'i SUF'4N'. I:0ES,MACH 007'1 C 4Iini F ,agora fFn_fp Isg5-P.."341 F$3f'iel'i r s �..,r 301.5.9iiiF,(' 315 f d' ',N ?, Y <,rslhflra ,� , C � ,fir - ". rot (Uri.!7 . shall be just cause for cancellation of the Award. Contract or Award. These quantities are for Proposal purposes only 1.11.3 Disputes: If any dispute concerning a question of fact and will be used for tabulation and presentation of the Proposal. arises under the Contract,other than termination for The City reserves the right to increase or decrease quantities as default or convenience,the Contractor and the City required, even significantly. The prices offered herein and the department responsible for the administration of the percentage rate of discount applies to other representative items _ Contract shall make a good faith effort to resolve the _ not listed in this Proposal. dispute. If the dispute cannot be resolved by agreement,then the department with the advice of 1.18 GOVERNMENTAL RESTRICTIONS ON MATERIALS: the City Attorney shall resolve the dispute and send a written copy of its decision to the Contractor,which In the event any governmental restrictions may be imposed which shall be binding on both parties. would necessitate alteration of the material quality,workmanship, or performance of the items offered on this Proposal prior to their 1.12 AGREEMENT• delivery,it shall be the responsibility of the successful Proposers to • notify the City at once, indicating in their letter the specific After the Proposal award,the City will, at its option, prepare an regulation which required an alteration. The City of Sunny Isles Agreement specifying the terms and conditions resulting from the Beach reserves the right to accept any such alteration, including award of this Proposal.The vendor will have ten(10)calendar days any price adjustments occasioned thereby, or to cancel at no after notification of the award by the City to execute the further expense to the ay. Agreement and provide the required Performance Bond. The Proposer who has the Contract awarded to it and who fails to 1.19 SAFETY STANDARDS; execute the Agreement and furnish the Performance Bond and Insurance Certificates within the specified time shall forfeit the The Proposer warrants that the product(s) supplied to the City Proposal Security that accompanied their Proposal, and the conforms in all respects to the standards set forth in the Proposal Security shall be retained as liquidated damages by the occupational safety and health act(OSHA) and its amendments. . City,and it is agreed that this sum is a fair estimate of the amount Proposals must be accompanied by a materials data safety sheet of damages the City will sustain in case the Proposer fails to enter (MSDS)when applicable. into the Contract and furnish the Bonds as herein before provided. Pro�.osal Security deposited in the fah of a cashier's check drawn 1.20 WARRAN T ICS: on a local bank in good standing shall be subject to the same requirements as a Proposal Bond. Successful Proposers shall act as agent for the City in the follow-up The performance of the City of Sunny Isles Beach of any of its and compliance of all items undei Warranty/Guaranty and complete obligations under the agreement shall be subject to and contingent all forms for Warranty/Guarantee coverage under this Contract. upon the availability of funds lawfully expendable for the purposes of the agreement for the current and any future periods provided ' 1.21 COPYRIGHTS/PATENT RIGHTS; for within the Proposal specifications. . Proposer warrants that there has been no violation of copyrights or 1.13 PAYMENTS; patent rights in manufacturing, producing or selling of goods ' shipped or ordered, as a result of this Proposal. The Proposer Payment will be made after commodities/services have been agrees to indemnify City from any and all liability,loss,or expense received, accepted, and properly invoiced as indicated in the occasioned by any such violation. contract and/or purchase order. Invoices must bear the purchase order number. 1.22 LOCAL BUSINESS TAX(OCCUPATIONAL LICENSE REGISTRATION): 1.14 BRAND NAMES: The Proposer shall be responsible for obtaining and maintaining If a brand name, make, of any "or equal" manufacturer trade throughout the contract period his or her city and county local name,or vendor catalog is mentioned whether or not followed by business tax receipts. Each Proposer submitting a Proposal on this the words"approved equal"it is for the purpose of establishing a Request for Proposal shall include a copy of the company's local grade or quality of.material only. Vendor may offer equals with business tax/occupational license(s) with the Proposal response. appropriate identification, samples, and/or specifications on such For information specific to City of Sunny Isles Beach local business item(s). The City shall be the sole judge concerning the merits of tax/occupational licenses,please call Code Enforcement&Licensing items Proposal as equals. at(305)792-1705. If the contractor is operating under a fictitious name as defined in Section 865.059, Florida Statutes, proof of 1.15 MATERIAL: current registration with the Florida Secretary of State shall be submitted with the Proposal. A business formed by an attorney Material(s)delivered to the City under this Proposal shall remain actively licensed to practice law in this state,by a person actively the property of the seller until accepted to the satisfaction of the licensed by the Department of Business and Professional City. In the event materials supplied to City are found to be Regulations or the Department of Health for the purpose of detective or do not conform to specifications,the City reserves the practicing his or her licensed profession, or by any corporation, nght to return the product(s)to the seller at the seller's expense. partnership,or other commercial entity that is actively organized or . registered::h the Department of State shall suhmit o copy of the 1.16 SAMPLES: current licensing from the appropriate agency and/or proof of • ' current active status with the Division of Corporations of the State Samples of items, when required, must be furnished by the of Florida. • Proposers free of charge to the City. Each individual sample must be labeled with the Proposers name and manufacturer's brand 1.23 LIABILITY,INSURANCE,PERMITS AND LICENSES: name and delivered by them within ten (10) calendar days of Proposers receipt of the "Notice to Proceed", unless schedule Proposers shall assume the full duty,obligation,andexpense of indicates a different time. if samples are requested subsequent to' obtaining all necessary licenses,permits,inspections,and insurance . the Proposal opening, they should be delivered within ten (10) required. The Proposers shall be liable for any damages or loss to calendar days of the request. The City will not be responsible for the City occasioned by negligence of the Proposers(or their agent) returning samples. or any person the Proposers has designated in the completion of their contract as a result of the Proposal. Contractor shall be 1.17 QUANTITY GUARANTY: required to furnish a copy of all licenses,certificates of competency or other licensor requirements necessary to practice their No guaranty or warranty is given or implied by the City as to the profession as required by Florida State Statute, Miami-Dade total amount that may or may not be purchased from any resulting County, and City of Sunny Isles Beach Code. Contractors shall REQUEST FOR PROPOSAL NO. 19-07-02 5 cI'iil'OF `LUNO? ISLEF.P14,EACITI . - t1 C!7OO CcAlin*,;.,,i ntjr -_ Rey •_ _ SIFna / I sP;,,,h e'� 11333 l -' - -- yq,,,,p r err_ 6 c4 :16r h include current Miami-Dade County Certificates of Competency. delivery schedules may result in the Contractor being found in These documents shall be furnished to the City along with the default. Proposal response. Failure to furnish these documents or to have required licensor will be grounds for rejecting the Proposal. 1.28 DEFAULT PROVISION; 1.24 CERTIFICATE(S)OF INSURANCE: In case of default by the Proposers,the City of Sunny Isles Beach may procure the articles or services from other sources and hold Proposers shall furnish to the Office of the City Clerk,City of Sunny the Proposers responsible for any excess costs occasioned or Isles Beach, 18070 Collins Avenue, Sunny Isles Beach, Florida incurred thereby. 33160, certificate(s) of insurance which indicate that insurance coverage has been obtained from an insurance company authorized 1.29 SECONDARY/OTHER VENDORS: to do business in the State of Florida or otherwise secured in a manner satisfactory to the City, for those coverage types and The City reserves the right in the event the primary vendor cannot amounts listed in this document,in an amount equal to 100%of provide an item(s)or service(s)in a timely manner as requested,to the requirements and shall be presented to the City prior to seek other sources without violating the intent of the Contract issuance of any Contract(s)or Award(s)Document(s). The City of Sunny Isles Beach shall be named as "additional insured" with 1.30 DEFINITIONS: respect to this coverage. The required certificates of insurance shall not only name the types of policies provided,but shall also Wherever used ir,these General Conditions or in the other Contact refer specifically to this Proposal and section. At the time of Documents,the following terms shall have the meaning indicated Proposal submission the Proposers must submit certificates of which shall be applicable to both the singular and plural thereof: insurance as outlined in the General Conditions section. All . required insurances shall name the City of Sunny Isles Beach as Acceptance: Acceptance by the City of the Work as additional insured and such insurance shall be issued by companies being fully complete in accordance with authorized to issue insurance in the State of Florida..It shall be the the Contract Documents subject to responsibility of the Proposers and insurer to notify the City waiver of claims. Manager of the City of Sunny Isles Beach of cancellation,lapse,or ralerial modification of any insurance policies insuring the Agreement: The written Agreement bet.een the City Proposers,which relate to the activities of such vendor and the City and the Contractor covering the Work to of Sunny Isles Beach. Such notification shall be in writing,and be performed, which includes the shall be submitted to the City finance support service director thirty Contract Documents. (30)days prior to cancellation of such policies. This requirement shall be reflected on the certificate of insurance. Failure to fully Addenda: Written or graphic instruments issued and satisfactorily comply with the city's insurance and bonding prior to the Proposal Opening which requirements set forth herein will authorize the City Manager to modify or interpret the Contract implement a rescission of the Proposal award without further City .Documents, Drawings and Commission action. The Proposers hereby holds the City harmless Specifications, by addition, deletions, and agrees to indemnify City and covenants not to sue the City by clarifications or corrections. virtue of such rescission. Approved: Means approved by the City. 1.25 ASSIGNMENT: Proposal: The offer of the Proposers submitted on The Contractor shall not transfer or assign the performance the prescribed form setting forth the required by this Proposal without prior written consent of the City prices for the Work to be performed. Manager. Any award issued pursuant to the Request for Proposal and monies which may be due hereunder are not assignable except Proposers: Any person, firm or corporation with prior written approval of the City Manager.' Further, in the submitting a Proposal for Work. event that the majority ownership or control of the Contractor changes hands subsequent to the award of this contract, Bonds: Proposal, performance bond and other Contractor shall promptly notify City in writing(via United States instruments of security,furnished by the Postal Service—Certified Mail,Return Receipt Requested)of such Contractor and their surety in change in ownership or control at least thirty(30)days prior to accordance with the Contract such change and City shall have the right to terminate the contract Documents and in accordance with the upon sixty(60)days written notice,at City's sole discretion. law of the State of Florida. 1.26 HOLD HARMLESS/INDEMNIFICATION: Change Order: A written order to the Contractor signed by the City authorizing an addition, The Contractor shall indemnify,hold harmless,and defend the City deletion or revision in the Work,or an of Sunny Isles Beach,it's officers,agents and employees from and adjustment in the Contract Price or the against any claims, demands or causes of action of whatsoever Contract Time issued after execution of kind or nature arising out of error,omission,negligent act,conduct, the Agreement. or misconduct of the Contractor, their agents, servants or employees in the provision of goods or the performance of services City: City of Sunny Isles Beach,18070 Collins pursuant to this Proposal and/or from any procurement decision Avenue, Sunny Isles Beach, Florida of the City including without limitatior•.,'awarding the Contract tc 33160. the Contractor. Contract Documents: Contract Documents shall include, 1.27 NON-CONFORMANCETOCONTRACT: Instructions to Proposers, Contractor's Proposal, the Bonds, the Notice of The City of Sunny Isles Beach may withhold acceptance of, or Award,the Agreement between the City reject items which are found upon examination, not to meet the and Contractor as well as any addenda specification requirements. Upon written notification of rejection, thereto, these General Conditions, items shall be removed within(5)calendar days by the vendor at Special Conditions, the Technical their own expense and redelivered at their expense. Rejected Specifications, Drawings and goods left longer than thirty(30)calendar days will be regarded as Modifications, Notice to Proceed, abandoned and the City shall have the right to dispose of them as Request for Proposal, Insurance its own property. Rejection for non-conformance or failure to meet Certificates, Change Orders and I REQUEST FOR PROPOSAL NO. 19-07-02 6 I8070 can*:+-+r,,-t z 5tfn�'' Ise s r'g iih El;�rit13y1 1th- 3rptt!N. `� viv a sibFl ro ' , . ; --- ----- ------ fii • >> . rr� J'Ste.P Acknowledgment of Conformance with the Oty of Sunny Isles Beach. Written Notice: The term"Notice"as used herein shall mean and include all written notices, Contract Price: The total monies payable to the demands,instructions,claims,approvals Contractor under the Contract . and disapproval's required to obtain Documents. compliance with Contract requirements. Written notice shall be deemed to have Contract Time: .The number of calendar days stated in been duly served if delivered in person the Agreement for the completion of the to the individual or to a member of the Work. firm or to an officer of the corporation for whom it is intended, or to an Contracting Officer: The individual who is authorized to sign authorized representative or such the contract documents on behalf of the individual, firm, or corporation, or if Oty's governing body. delivered at or sent by registered mail to the last business address known to Contractor: The person, firm or corporation with them who gives the notice. Unless whom the City has executed this otherwise stated in writing, any notice Agreement. to or demand upon the City under this - Contact shall be delivered to the Oty. Day: A calendar day of twenty-four hours . measured from midnight to the next 1.31 PROPOSAL AWARD; midnight. The City reseryes the right to reject any and all Proposals at its sole Field Order: A written order issued by the City which discretion. Proposals shaii be awarded by the Oty after tire Oty .. darifies or interprets the Contract performs all necessary searches,inquiries,exploration,and analysis Documents or orders minor changes in of the Proposals. The Proposal shall be awarded to the lowest the Work. responsible and responsive proposer whose Proposal best serves the Interest; of and represents the best value to the City in Modification: Modification means any one of the conformity with the criteria set forth in Section 62-8 of the City following: (a)a written amendment of Code. No Notice of Award will be given until the City has the Contract Documents signed by both concluded any investigation(s)as they deem necessary to establish parties, (b) a Change Order, (c) a the Proposer's capability to perform the Services as described in written clarification or interpretation if this RFP, ITS, RFQ or ITQ, as substantiated by the required issued by the City,or(d)a written order professional experience,client references,technical knowledge and for minor change or alteration in the qualifications;and sufficient labor and equipment to comply with Work issued by the City. A modification the City's established standards,as well as the financial capability may only be issued after execution of of the.Proposer to perform the Work in accordance with the the Agreement. Contract Documents to the satisfaction of the Oty within the time prescribed. The City reserves the right to reject the Proposal of Notice of Award: The written notice by City to the any Proposers on the basis of these queries and investigations and apparent successful Proposers stating who does not meet the City's satisfaction,even though the firm that upon . compliance with the may be the lowest dollars and cents Proposal. In analyzing conditions precedent to be fulfilled by Proposals, the City will also take into consideration client him within the time specified, City will references,past work experience and work product,proven ability execute and deliver the Agreement to to satisfactorily perform.If the Contract is awarded, the City will him. issue the Notice of Award and give the successful Proposers a Contract for execution within ninety (90) days after opening of Samples: Physical examples which illustrate Proposals. The City specifically reserves the right to award the materials, equipment or workmanship contract to a proposer who is not necessarily the lowest dollars and and establish standards by which the cents proposers on the basis of the results of these queries and Work will be judged. investigation(s). Specifications: Those portions of the Contract 1.32 EXECUTION OF AGREEMENT; Documents consisting of written . technical descriptions of materials, At least four counterparts of the Agreement, the Performance equipment, construction systems, Bond,the Certificates of Insurance and such other Documents as standards and workmanship as applied required by the Contract Documents shall be executed and . to the Work. . delivered by Contractor to the City within ten(10)calendar days of. receipt of the Notice of Award. . Statement of Services: The form furnished by the City which is to be used by the Contractor in 1.33 " }.AWS AND REGULATIONS; requesting progress payments. The Contractor will give ail notices and comply with all laws, Supplier: Any person or organization who supplies ordinances,rules and regulations applicable to the Work. If the - materials or equipment for the Work, Contractor observes that the Specifications arc at variance including that fabricated to a special therewith,they will give the City prompt written notice thereof,and design,but who does not perform labor any necessary changes shall be adjusted by an appropriate at the site. - modification. If the Contractor performs any Work knowing it to be ' contrary to such laws, ordinances, rules and regulations, and _- • Work: Any and all obligations, duties and without such notice to the City, they will bear all costs arising responsibilities necessary to the wherefrom. successful completion of the Project assigned to or undertaken by Contractor 1.34 TAXES: under the Contract Documents, - including all labor,materials,equipment The City of Sunny Isles Beach is exempt from sales tax imposed by and other incidentals,and the furnishing the State and/or Federal Government. Florida Sales Tax Exemption thereof. No. 23-00-477131-54C appears on each purchase order. I REQUEST FOR PROPOSAL NO. 19-07-02 7 el IN Of.' SUNNI?'ISliES deE,A,L d B&)?O Cain ?,+4,7tj s ft5- . Sifilny 15 b5 ::;rich y•4JI t11:.$ ...•....Ai yef,--�-ra 305.947'.r]r;tip ( Ji , L . 41 .. .fL'fs°k ` hl ;a h y Exemption certificates are available upon request. costs incurred by the City will be determined by the City and incorporated in a Change Order. If after termination of the 1.35 DUTY TO DEFEND,INDEMNIFY AND SAVE HARMLESS: Contractor under this Section, it is determined by a court of competent jurisdiction for any reason that the Contractor was not In consideration of the separate sum of twenty-five dollars($25.00) in default,the rights and obligations of the City and the Contractor and other valuable consideration, the Contractor shall defend, shall be the same as if the termination had been issued pursuant to indemnify and hold harmless the Oty, its officers, agents and this document. employees, from or on account of any injuries or damages, received or sustained by any person or persons during or on 1.37.1 Where the Contractor's services have been so account of any operations connected with the Work described in terminated by the Oty said termination shall not the Contract Documents, or by or in consequence of any affect any rights of the Oty against the Contractor negligence in connection with the same;or by use of any improper then existing or which may thereafter accrue. Any materials or by or on account of any act or omission of the said retention or payment of moneys by the City due the Contractor or his Sub-Contractor,agents, servants or employees. Contractor will not release the Contractor from The Contractor will defend,indemnify and hold harmless the City liability. I and their agents or employees from and against all claims, damages,losses and expenses including attorneys'feet arising out 1.37.2 Upon ten(10)days written notice to the Contractor, of or resulting from the performance of the Work, provided that the City may,without cause and without prejudice to any such claim damage,loss or expense(a)is attributable to bodily any other right or remedy, elect to terminate the injury,sickness,disease or death,or to injury to or destruction of Agreement. In such case, the Contractor shall be tangible property(other than Work itself)including the loss of use paid for all Work executed and accepted by the City resulting wherefrom and(b)is caused in whole or in part by any as of the dare of the termination. No payment shall negligent act or omission of the Contractor,Sub-Contractor,anyone be made for profit for Work which has not been directly or indirectly empioyed by any of them or anyone for whose performed. acts any of them may be liable,regardless of whether or not it is caused by a party indemnified hereunder: In the event that a court 1.38 MISCELLANEOUS' of competent jurisdiction determines that Sec. 725.06(2), F.S.is applicable to this Work,then al lieu of the above provisions of this Proposers acknowledge the following miscellaneous ccnd or,s: section the parties agree that Contractor shall indemnify,defend and hold harmless the City,their officers and employees,to the 1.38.1 Whenever any provision of the Contract Documents fullest extent authorized by Sec. 725.06(2) F.S., which statutory requires the giving of written notice it shall be provisions shall be deemed to be incorporated herein by reference deemed to have been validly given if delivered in as if fully set forth herein. In the event that any action or person to the individual or to a member of the firm or proceeding is brought against City by reason of any such claim or to an officer of the corporation for whom it is demand, Contractor, upon written notice from Oty shall defend intended,or if delivered at or sent by registered or such action or proceeding by counsel satisfactory to City. The certified mail, postage prepaid,to the last business indemnification provided above shall obligate Contractor to defend address known to them who gives the notice. at its own expense or to provide for such defense,at City's option, any and all claims of liability and all suits and actions of every name 1.38.2 The Contract Documents shall remain the property of and description that may be brought against Oty, excluding only the City. The Contractor shall have the right to keep those which allege that the injuries arose out of the sole negligence one record set of the Contract Documents upon of City,which may result from the operations and activities under completion of the Project. this Contract whether the Work be performed by Contractor, its Sub-Contractors,or by anyone directly or indirectly employed by 1.38.3 The duties and obligations imposed by these General either. Conditions, Special Conditions and Supplemental Conditions and the rights and remedies available 1.36 DECISIONS ON DISAGREEMENTS: hereunder, and; in particular but without limitation, the warranties, guarantees and obligations imposed The City will be the initial interpreter of the Technical upon Contractor and those in the Special Conditions Specifications. and the rights and remedies available to the City, shall be in addition to,and shall not be construed in 1.37 CITY MAY TERMINATE: any way as a limitation of,any rights and remedies available by law, by special guarantee or by other If the Contractor is adjudged bankrupt or insolvent,or if they make provisions of the Contract Documents. a general assignment for the benefit of their creditors, or if a trustee or receiver is appointed for the Contractor or for any of 1.38.4 Should the City or the Contractor suffer injury or their property,or if they file a petition to take advantage of any damage to its person or property because of any debtor's act,or to reorganize under bankruptcy or similar laws,or if error,omission,or act of the other or of any of their they repeatedly fails to supply sufficient skilled workmen or suitable employees or agents or others for whose acts they materials or equipment,or if they repeatedly fail to make prompt are legally liabie,claim shall be made in writing to the payments to Sub-Contractors or for labor,materials or equipment other party within a reasonable time of the first or they disregard laws,ordinances,rules,regulations or orders of observance of such injury or damage. any public body having jurisdiction, or if they disregard the authority of the City,of if they otherwise violate any provision of, 1.39 WAIVER OF JURY TRIAL; the Contract Documents,then the.City may,without prejudice to any other right or remedy and after giving the Contractor and the City and Contractor knowingly, irrevocably voluntarily and surety ten(10)days written notice,terminate the services of the intentionally waive any right either may have to a trial by jury in Contractor and take possession of the Project and of all materials, State or Federal Court proceedings in respect to any action, equipment,tools,construction equipment and machinery thereon proceeding, lawsuit or counterclaim based upon the Contract owned by the Contractor,and finish the Work by whatever method Documents or the performance of the Work there under. they may deem expedient. In such case the Contractor shall not be entitled to receive any further payment until the Work is 1.40 GOVERNING LAW; finished. If the unpaid balance of the Contract Price exceeds the direct and indirect costs of completing the Project, including The Contract shall be construed in accordance with and governed compensation for additional professional services,such excess shall by the law of the State of Florida. be paid to the Contractor. If such costs exceed such unpaid balance,the Contractor will pay the difference to the City. Such 1.41 VENUE: REQUEST FOR PROPOSAL NO. 19-07-02 8 CIF'i ' i SUNNY I:Sj!ES•I EAC'€4 1 070 Cc.:41 rn;4:r:m;it; • SInnuiy 111141N- .kJt fiCti'3 3314S0 ti5.n'nr"4 t ✓� ,� 4 i 4- voi k ,• :I-;.,� City all such books and records and accounts, financial or Venue of any action to enforce the Contract Documents shall be in otherwise,which relate to the Project and to any claim for a period Miami-Dade County,Florida. of three years following final completion of the Project During the Project and the three year period following final completion of the -. 1.42 - ARBITRATION; - Project, Contractor shall provide City access to its books and records upon five days written notice. It is the intention of the parties that whenever possible,if a dispute or controversy arises hereunder then such dispute or controversy 1.44 SEVERABILITY: shall be settled by arbitration in accordance with the procedures, rules and,regulations of the American Arbitration Association. The If any provision of the Contract or the application thereof to any decision rendered by the Arbitrator shall be final and binding upon person or situation shall to any extent, be held invalid or the parties and judgment upon the award rendered by the unenforceable,the remainder of the Contract,and the application arbitrator may be entered in any court having jurisdiction. of such provisions to persons or situations other than those as to Arbitration shall be held in Miami-Dade County,Florida. All costs of which it shall have been held invalid or unenforceable shall not be arbitration and attorneys'fees incurred by the parties shall be paid affected thereby,and shall continue in full force and effect,and be by the non-prevailing party or, if neither party prevails on the enforced to the fullest extent permitted by law. whole,each party shall be responsible for a portion of the costs of • arbitration and their respective attorneys' fees as may be• 1.45 INDEPENDENT CONTRACTOR: determined by the court on confirmation. The Contractor is an independent Contractor under the Contract. 1.43 PROJECT RECORDS; Services provided by the Contractor shall be by employees of the Contractor and subject to supervision by the Contractor,and not as City shall have right to inspect and copy during regular business officers,employees,or agents of the City. Personnel policies,tax hours at City's expense,the books and records and accounts of responsibilities, social security and health insurance, employee Contractor which relate in any way to the Project;.and to any daim benefits, purchasing policies and other similar administrative for additional compensation made by Contractor,and to conduct an procedures, applicable to services rendered under the Contract audit of the financial and accounting records of Contractor which shall be those of the Contractor. relate to the Project. Contactor shall.retain and make available to . 1.46 DISCRIMINATION Any entity or affiliate who has been placed on the discriminatory - - vendor list may not submit a Proposal/proposal on a contract to provide goods or services to a public entity, may not submit a Proposal/proposal on a contract with a public entity for construction .or repair of a public building or public work, may not submit Proposals/proposals on leases of real property to a public entity, may not award or perform work as a contractor, supplier, subcontractor,or consultant under contract with any public entity, ' and may not transact business with any public entity. END OF SECTION • • • • • • • • • I REQUEST FOR PROPOSAL NO. 19-07-02 9 Section 2 Special Terms and Conditions 2.1 PURPOSE The City of Sunny Isles Beach (the "City") with its principal address located at 18070 Collins Avenue, Sunny Isles Beach, FL 33160 hereby solicits Request for Proposals from experienced and qualified branding firms(the"Firm") to plan and execute a re-branding campaign for the City that includes research, branding, design and related services. The focus of this proposal will be on branding the municipal government, and the community it serves based on research and guidelines provided by the City and the awarded firm. The goal of this re-branding campaign is to create a unified and identifiable look that residents can connect with, business want to work with, and employees are proud to represent. This comprehensive branding campaign will provide the City with a modern, elevated and classic brand identity. 2.2 PRE-PROPOSAL CONFERENCE (NON-MANDATORY) A non-mandatory pre-proposal conference will be held on July 25, 2019 at 2:00 PM at Sunny Isles Beach Government Center, 18070 Collins Avenue Sunny Isles Beach, FL 33160; 1st Floor Conference Room to discuss the special conditions and specifications included within this solicitation. Firms are requested to bring this solicitation document to the conference, as additional copies may not be available. 2.3 TERM This contract will commence upon receiving written Notice to Proceed (NTP) directing the proposer to proceed with the work and with approval of the contract by the City Commission; and contingent upon the completion and submittal of all required Proposal documents. This contract shall remain in effect for two (2) years; provided that the services rendered by the Proposer during the contract period are satisfactory and that City funding is available as appropriated on an annual basis. 2.4 OPTIONS TO RENEW Prior to, or upon completion, of that initial term, the City shall have the option to renew this contract for an additional two (2) one-year renewals, for a maximum of four(4) years. Prior to completion of the initial contract term, the City may consider an adjustment to price based on changes in the following pricing index: Consumer Price Index for Urban Wage Earners and Clerical Workers (CPI-W): Miami — Fort Lauderdale, FL. It is the vendor's responsibility to request any pricing adjustment under this provision. For any adjustment to commence on the first day of any exercised option period, the vendor's request for adjustment should be submitted 30 days-prior to expiration of the then.current contract term. The vendor adjustment request should not be in excess of the relevant pricing index change. If no adjustment request is received from the vendor, the City will assume that the vendor has agreed that the optional term may be exercised without pricing adjustment. Any adjustment request received after the commencement of a new option period may not be considered. The City reserves the richt to apply any reduction in pricing for the additional term(s) based on the downward movement of the applicable index. 2.5 METHOD OF AWARD See Section 4: Evaluation process. REQUEST FOR PROPOSAL NO. 19-07-02 10 • 2.6 PRICE _ Progress payments will be made on the basis of hours of work completed during the course of the engagement and expenses incurred in accordance with the firm's price proposal. If the • vendor is awarded a contract under this solicitation, the prices proposed by the vendor shall remain fixed and firm during the initial and renewal term of the contract. 2.7 MONTHLY INVOICES PAYMENTS • Cut-off date is the close of the last business day of the month. Vendor shall submit by.the 10th day.of the following.month vendor's completed Statement of Services/Invoice. Should the 10th fall on a weekend or holiday, Firm shall submit their invoice on the next workday. 2.8 PERFORMANCE AND BID BOND Intentionally Omitted 2.9 INSURANCE • Comprehensive General Liability Insurance on a comprehensive basis in an amount not less than One Million Dollars ($1,000,000) each Occurrence for bodily injury and property damage. Coverage must be afforded on a form no more restrictive than the latest edition of the Comprehensive General Liability policy, without restrictive endorsements, as filed by the Insurance Services Office, and must include: o Premises and Operation . o Independent Contractors • o Products and/or Completed Operations Hazard o Broad Form Property Damaged o Broad Form Contractual Coverage applicable to this specific Contract, including any hold harmless and/or indemnification agreement. o Personal Injury Coverage with Employee and Contractual Exclusions removed, with minimum limits of coverage equal to those required for Bodily Injury Liability and Property Damage Liability. Automobile Liability Insurance covering all owned, non-owned, and hired vehicles used in connection with the Services, in an amount not less than One Million Dollars ($1,000,000) Combined Single Limit. Coverage must be afforded on a form no more restrictive than the latest edition of the Business Automobile Liability policy, without restrictive endorsements, as filed by the Insurance Services Office, and must include:• V o Owned Vehicles; o Hired and Non-Owned Vehicles; o Employers'Non-Ownership. V o Professional Liability/Error's &Omissions • Limits bf Liability Each Claim $1,000,000, Policy Aggregate $1,000,000 Before starting the Work, the vendor will file and make sure that all certificates of insurance required by this document and by the Contract are in the City's possession. These certificates shall contain a provision that the coverage afforded under the policies will not be canceled or materially changed until at least thirty (30) days prior written notice has been given to the City I REQUEST FOR PROPOSAL NO. 19-07-02 1 I by certified mail. The City shall be named as an additional insured on the above-referenced policies. The vendor agrees thatif any part of the Work under the Contract is sublet, they will require the Sub-vendor(s) to carry insurance as required, and that they will require the Sub- vendor(s) to furnish to them insurance certificates similar to those required by the City in this section. 2.9.1 Professional Liability Insurance Professional Liability Insurance including Errors and Omissions with minimum limits of One Million Dollars($1,000,000.00) per occurrence. 2.9.2 Cancellation and Re-Insurance If any insurance should be canceled or changed by the insurance company or should any • insurance expire during the period of this contract, the Contractor shall be responsible for securing other acceptable insurance to provide the coverage specified in this section to maintain coverage during the life of this Contract. All deductibles must be declared by the Contractor and must be approved by the City. At the option of the City, either the Contractor shall eliminate or reduce such deductible or the Contractor shall procure a Bond, in a form satisfactory to the City, covering the same. 2.10 FIRM AS AN INDEPENDENT CONTRACTOR It is expressly agreed that the Proposer is an independent firm and not an agent of the City. The Proposer shall not pledge or attempt to pledge the credit of City or in any other way attempt to bind the City. 2.11 SUBSTITUTION OF PERSONNEL In the event the Firm wishes to substitute personnel for the key personnel identified by the Firm's proposal, the Firm must notify the City in writing and request written approval for the substitution at least thirty (30) business days prior to effecting such substitution. 2.12 USE OF SUBCONSULTANTS If one or more subconsultants are to be utilized, the sub-consultant(s) must be clearly identified and noted in the submittal. The City must approve any changes in the use of sub-consultants in advance and in writing. No such approval will be construed as making the City a party to such subcontract, or subjecting the City to liability of any kind to any subcontractor. No sub-consultant will under any circumstances relieve the•Respondent of its liability and obligation under any resulting contract. The sub-consultant is subject to the same contractual conditions as is the Respondent.The successful firm shall be responsible for all payments to any sub-consultants and shall maintain responsibility for all work related to the Project. Neither Successful Consultant nor . any of its Sub-Consultants are considered to be employees or agents of the City. 2.13 PROPRIETARY RIGHTS The Firm hereby acknowledges and agrees that the City retains all rights, title and interests in and to all materials, data, documentation and copies thereof furnished by the City to the Firm hereunder or furnished by the Firm to the City and/or created by the Firm for delivery to the City, even if unfinished or in process, as a result of the Services the Firm performs in connection with the Agreement, including all copyright and other proprietary rights therein, which the Firm as I REQUEST FOR PROPOSAL NO. 19-07-02 1? well as its employees, agents,sub-consultants and suppliers may use only in connection with the performance of Services-under the Agreement. The Firm shall not, without the prior written consent of the City, use such documentation on any other project in which the Firm or its employees, agents, sub-consultants or suppliers are or may become engaged. Submission or distribution by the Firm to meet official regulatory requirements or for other purposes in connection with the performance of Services under the Agreement shall not be construed as publication in derogation of the City's copyrights or other proprietary rights. All rights, title and interest in and to certain inventions, ideas, designs and methods, specifications and other documentation related thereto developed by the Firm and its sub- consultants specifically for the City, hereinafter referred to as "Developed Works" shall become the property of the City. 2.14 PROHIBITION AGAINST CONTRACTING WITH SCRUTINIZED COMPANIES • Pursuant to Florida Statutes Section 217.4725, contracting with any entity that is listed on the Scrutinized Companies that Boycott Israel List or that is engaged in the boycott of Israel is prohibited. Contractors must certify that the company is riot participating in a boycott of Israel. Any contract for goods or services of One Million Dollars ($1,000,000) or more shall be terminated at the City's option if it is discovered that the entity submitted false documents of certification, is listed on the Scrutinized Companies with, Activities in Sudan List, -the Scrutinized 'Companies with Activities in the Iran Petroleum Energy Sector List, or has been engaged in business operations in Cuba or Syria after July 1, 2019. Any contact entered into or renewed after July 1, 2019 shall he terminated at the City's option if the company is listed on the Scrutinized Companies that Boycott Israel List or engaged in the boycott of Israel. Contractors must submit the certification that is attached to this agreement. Submitting a false certification shall be deemed a material breach of contract. The City shall provide notice, in writing, to the Contractor of the City's determination concerning the false certification. The Contractor shall have ninety (90) days following receipt of the notice to respond in writing and demonstrate that the determination was in error. If the Contractor does not demonstrate that the City's determination of false certification was made in error, then the City shall have the right to terminate the contract and seek civil remedies pursuant to Florida Statute Section 215.4725. 2.15 EXCEPTIONS TO REQUEST FOR PROPOSALS The Proposer must clearly indicate any exceptions they wish to take to any of the terms in this Proposal, and outline what, if any, alternative is being offered. All exceptions and alternatives shall be included and clearly delineated, in writing, in the Proposal. The City, at its sole and absolute discretion, may accept or reject any or all exceptions and alternatives. In cases in which exceptions and alternatives are rejected, the City shall require the Proposer to comply with the particular term and/or condition of the RFP to which the Proposer took exception to (as said term and/or condition was originally_set forth on the RFP.) 2.16 PUBLIC RECORDS IF THE • SUCCESSFUL PROPOSER HAS QUESTIONS REGARDING THE APPLICATION OF CHAPTER 119, FLORIDA. STATUTES, TO THE SUCCESSFUL PROPOSER'S DUTY TO PROVIDE PUBLIC RECORDS RELATING TO THIS AGREEMENT, CONTACT THE CUSTODIAN OF. PUBLIC RECORDS AT CITY OF REQUEST FOR PROPOSAL NO. 19-07-02 13 SUNNY ISLES BEACH, 18070 COLLINS AVENUE, SUNNY ISLES BEACH, FL 33160. THE CITY CLERK'S OFFICE MAY BE CONTACTED BY PHONE AT (305) 792-1703 OR VIA EMAIL AT MBetancur@sibfl.net. END OF SECTION I REQUEST FOR PROPOSAL NO. 19-07-02 14 Section 3 • Scope of Services / Technical Specifications 3.1 PURPOSE . The City of Sunny Isles Beach (the "City") with its principal address located at 18070 Collins . - - . Avenue, Sunny isles Beach, FL 33160 hereby solicits Request for Proposals from experienced and qualified branding firms (the"Firm") to plan and execute a re-branding campaign for the City that includes research, branding, design and related services. The focus of this proposal will be on branding the municipal government, and the community it serves based on research and guidelines provided by the City and the awarded firm. This comprehensive branding campaign will provide the City with a modern, elevated, and classic brand identity. This campaign will focus on branding the City of Sunny Isles Beach as a residential community. The awarded firm of this RFP may be selected to complete part or all of the work herein described. 3.2 GOALS FOR RE-BRANDING • The City of Sunny Isles Beach is seeking a more modern, timely, and sophisticated brand. The brand should emanate uniformity, community identity, and adaptability. This brand should be co- created with involvement from the community, which includes residents, employees, and stakeholders. • The goal of this re-branding campaign is to create a unified and identifiable look that residents can connect with, businesses want to work with, and empioyees are proud to represent. This new brand will aim to bridge the local government with the community it serves. In addition, the City is seeking to; • Reposition Sunny Isles Beach as a multicultural residential community, which provides its residents with a safe, diverse, engaging, evolving and caring environment to grow in. • Increase resident engagement with the City, including online and in-person engagement. • Establish a brand for the City that will endure future developments, create a lasting impact on the community, and represent the community, its diversity and its unique geographic location. 3.3 BACKGROUND The City of Sunny Isles Beach has grown exponentially over the last 22 years with high-rise luxury condominiums to the east and family homes and apartments to the west. The City was first`branded'with the slogan,"A Life with a View"in the early 2000s. The City next adopted the slogan 'Florida's Riviera' along with 'A World Class City.' These phrases have now become outdated as the City evolves. Throughout the years, the City has also.branded some of its services and parks, including the free community shuttle bus, SIBshutt/e, the emergency notification system, SIBAIert; the television station, SIBTV; the monthly newsletter, SIBis/ander, the quarterly magazine, Sunny Isles.Beach Living; free WiFi offered in select areas around the City, SIBWIFI; select parks, Gateway Park, Heritage Park, Pelican Community Park; and select special events including an annual Jazz Fest, Halloween event, spring event, and holiday event, along with a monthly concert series. REQUEST FOR PROPOSAL NO. 19-07-02 15 The City of Sunny Isles Beach communicates to its public via a variety of methods including social media, print publications, website, television station, radio station, YouTube channel, • informational email notifications, and a new emergency notification system. 3.3.1 ABOUT THE CITY OF SUNNY ISLES BEACH The City of Sunriy Isles Beach occupies 1.78 square miles in the northeastern corner of Miami-Dade County, the most populated county in the State of Florida. With an estimated population of 22,348 people, Sunny Isles Beach ranks 15 in population amongst the 34 municipalities in the County. The City is located on a barrier island bounded by the Atlantic Ocean on the east and the Atlantic Intracoastal Waterway on the west and has been developed primarily for residential purposes. The City was incorporated in 1997 and operates under a mayor-commission-manager form of government. Prior to incorporation, Sunny Isles Beach was populated primarily with motels, notoriously known as "Motel Row." In the early 2000s, development of luxury high-rise condominiums and hotels replaced the historic motels on the east side of Collins Avenue, while residential condominiums and neighborhoods populated the west side. Sunny Isles Beach is now home to world-renowned architecture with an awe-inspiring city skyline that has become easily recognizable. Along with its architecture, the City is known as a coastal oasis with pristine beaches and eleven family-friendly parks. Notable locations throughout the City including the Newport Fishing Pier and the Historical Coral Bridges. Through the City's newly developed Public Arts Advisory Committee, Sunny Isles Beach is focused on nurturing a compelling and engaging art scene through creative place making and the installation of various forms of art around the City. The current population of the City of Sunny Isles Beach is 22,348 consisting primarily of young families as well as a strong elderly population. • Twenty-five percent of the population is 65 years or older and 13 percent of the population is 18 years or younger. • Forty percent of the population is foreign born, primarily of Eastern European and Latin American descent. • Nearly three quarters of the population speak a language other than English at home, including Russian, Spanish, Portuguese, French and Hebrew. • The average household income is $52,060 and just over half of households are families, nearly 40 percent are married, and 15 percent are single. • Ninety-four percent of the population has a high school degree, with approximately 45 percent holding a bachelors'degree or higher. With a strong focus on safety, community engagement and forward-thinking, the City of Sunny Isles Beach is a prosperous and collaborative municipality offering an assortment of programs and services primarily for its residents. The City is committed to bridge building with the multicultural community members who call the City of Sunny Isles Beach their home. 3.4 GENERAL SCOPE OF SERVICES The City of Sunny Isles Beach (the"City") is soliciting proposals from qualified branding firms to plan, design, and execute a re-branding campaign for the City, which includes market research, branding, design standards, creative services, and development of collateral. To aid in the I REQUEST FOR PROPOSAL NO. 19-07-02 16 • development of each phase of this project, the City will provide the awarded firm with City history, background, and data. This project will be divided into two phases. Phase one will encompass the research and market analysis to establish a basis and understanding of the City's stakeholders, proposed target audience, and positioning. Phase two will consist of the development of a brand identity and • branded collateral.along-with design and style guidelines. The awarded firm of this REP may be selected to complete part or all of the work herein described. The City reserves the right to modify the logo and branding submitted by the Firm. The completed work will be reviewed and approved by City staff and the City's Public Arts Advisory Committee (PAAC), and any additional applicable stakeholders as designated by the City. These parties will review all work completed by the awarded firm,and provide feedback and recommendations for the final product. Upon review, City Staff and the City's Public Arts Advisory - Committee will make a recommendation to the City Commission for the commission's approval. Awarded Firm will: Phase 1 — Market Research and Investigation The scope of services envisioned for Phase 1 includes, but is not limited to, the following: • _ Conduct a thorough demographic study for the City. The study should include formal, quantitative research and informal, qualitative research with a representative sample of Sunny Isles Beach stakeholders to determine how the Sunny Isles Beach brand should be updated. The audience for the research (such as surveys, focus groups, or interviews) should be a random sample of Sunny Isles Beach residents, visitors, employees, and business owners/managers. The goal of the research is to better understand who our residents are and to gain useful feedback on how the City is perceived by its stakeholders and how it should be marketed. • Obtain, as needed, and analyze consumer, media and market research including demographics and psychographics to include: residents, visitors, hotels and resorts, corporations, retailers/restaurants, employees, property owners and developers. Additionally, the selected firm will incorporate pertinent information and review existing research that will be provided by the City. • Research marketing campaigns, special events, and other promotions to provide recommendations to the City. Assess effectiveness of current practices. • Conduct strategic analysis of demographics, business trends, and Strengths, Weaknesses, Opportunities, and Threats (SWOT) as the foundation for the branding program and corresponding program areas. . • Confirm branding and marketing objectives and goals with the City of Sunny Isles Beach. • Provide a strategic assessment and recommend market positioning based upon overall research in a report format to be used in the brand development phase. The City anticipates this would be completed within a maximum of twelve (12) months or less after Notice to Proceed from the City of Sunny Isles Beach. • The selected firm will provide a mission and vision statement based on the research conducted in this phase. The awarded firm may choose to subcontract Phase 1 of this RFP to ensure the City receives the highest quality service possible, provided that the awarded firm acknowledges total responsibility for the entire contract. REQUEST FOR PROPOSAL NO. 19-07-02 1 7 Phase 2- Brand Development and Execution The scope of services envisioned for Phase 2 includes, but is not limited to, the following: • Develop a logo, brand identity, design and style guidelines, and tagline. (The City's current and previous logos are reflected in Attachment A). • Establish brand and design (style) guidelines including City fonts, colors, imagery, and sample template designs. • Create templates for various City publications (including but not limited to business cards, letterhead, stationary, PowerPoint presentations, ID cards, generic brochures/flyers, email blasts). • Branding options will also take into consideration items such as signs (i.e. building, park, street, wayfinding, and welcome signs), vehicle and bus wraps, pole banners, promotional products, City website, and City publications (monthly newsletter and quarterly magazine). • Develop internal and external plan for brand awareness and marketing with understanding of the City's brand in reference to the local community and South Florida region. • Provide recommendation of ways to articulate the brand; define markets and promotional avenues; and advise on strategies to better promote and create brand awareness. To ensure project efficiency, firms will schedule and attend frequent status meetings. The firm must provide a weekly status report as defined during the project kick-off meeting. Submitted branding and logos are not to be copyrighted or trademarked. The City will have full ownership of all finalized files, including the source files. The final report provided by the firm to the City must be an accessible PDF following WGAC 2.0 guidelines as outlined in Section 508 of the Rehabilitation Act. END OF SECTION I REQUEST FOR PROPOSAL NO. 19-07-02 18 • Section 4 • Eva!uation Process , 4.1 REVIEW OF PROPOSALS FOR RESPONSIVENESS Each proposal will be reviewed to determine if the proposal is responsive to the submission requirements outlined in the solicitation. A responsive proposal is one which follows the requirements of this solicitation that includes all documentation is submitted in the format outlined in this solicitation, is of timely submission, and has the appropriate . signatures as required on each document. Failure to comply with these requirements may result in the proposal being deemed .non-responsive: Proposals received without addendum acknowledgement may be considered non-responsive. The contract will be awarded to the lowest responsible and responsive proposer whose proposal best serves the interest of and represents the best value to the City in conformity with section 62-8 of the City code. 4.2 QUALIFICATIONS Proposals will be evaluated on the criteria listed below. Technical Qualifications -- 1. Proposer's relevant experience, preferably with local government agencies, municipalities or non-profit organizations; and successful past performance 2. Qualifications of key personnel, including key personnel of sub-consultants that will be assigned to this project and experience and qualifications of staff 3. Proposers approach methodology to providing the services requested in this solicitation 4. Proposed solution functionality, implementation and other objectives and requirements as stated U ( Ut 7. Demonstrate Strategic thinking/creative ability Price 1. Proposer's proposed price 4.3 DISCUSSIONS&PRESENTATIONS The short-listed Firms may be requested to make presentations to the City Staff. The City - may require additional information after evaluation of the submittals, and Firms agree to furnish such information upon the City's request. All Firms are •advised that in -the event of receipt of an adequate number of • proposals, which in the opinion of the City require no clarification and/or supplementary information, such proposals may be evaluated without discussion or need for presentations. Hence, . proposals should be initially submitted on the most complete and favorable terms, which the Firm is capable of offering to the City. The Committee may conduct discussions with any Firm who submits an acceptable or potentially acceptable proposal. Firms shall be afforded fair and equal treatment with respect to any opportunity for discussion and revision of proposals. The City reserves REQUEST FOR PROPOSAL NO. 19-07-02 19 the right to request the Firm to provide additional information during this process. 4.4 PRICE EVALUATION The price proposal will be evaluated subjectively in combination with the methodology, experience and qualifications of key staff, including an evaluation of how well it matches the Proposer's understanding of the City's needs described in this solicitation, the proposer's assumptions, and the value of the proposed services. The pricing evaluation is used as part of the evaluation process. The City reserves the right to negotiate the final terms, conditions and pricing of the contract as may be in the best interest of the City. 4.5 NEGOTIATIONS The City may award a contract on the basis of initial offers received, without discussions. Therefore, each initial offer should contain the Proposer's best terms from a monetary and technical standpoint. Notwithstanding the foregoing, if the City and said Proposer(s) cannot reach agreement un a contract, the City reserves the right to terminate negotiations and may, at the City Manager's or designee's discretion, begin negotiations with the next lowest responsible and responsive proposer. This process may continue until a contract acceptable to the City has been executed or all proposals are rejected. No.Proposer shall have any rights against the City arising from such negotiations or termination thereof. Any Proposer recommended for negotiations may be required to provide to the City: a) Its most recent certified business financial statements as of a date not earlier than the end of the Proposer's preceding official tax accounting period, together with a statement in writing, signed by a duly authorized representative, stating that the present financial condition is materially the same as that shown on the balance sheet and income statement submitted, or with an explanation for material change in the financial condition. A copy of the most recent business income tax return will be accepted if certified financial statements are unavailable. b) Information concerning any prior or pending litigation, either civil or criminal, involving a governmental agency or which may affect the performance of services to be rendered herein, in which the Proposer, any of its employees or subcontractors is or has been involved within the last three years. All financial information provided for negotiations will remain confidential. END OF SECTION REQUEST FOR PROPOSAL No. 19-07-02 7 0 Section 5 Proposal Format 5.0 FORMAT • Proposers must submit (1) original, four (4) copies and one (1) flash drive of the Proposal. The original Proposal must contain an original signature in blue ink. Be sure that the individual signing • the Proposal is authorized to commit the Proposer's organization to the Proposal as submitted. • • Each page of the Proposal should state the name of the Proposer, the RFP number, and the page - • number. The City reserves the right to request additional data or material to support Proposals. All material submitted in response to the RFP will become the property of the City. LABEL EACH SECTION AS NUMBERED The proposal must be in the following format. - 1. Corporate Background Proposer details on the corporation's background and each known subcontractor, its size, -and resources. In response to this Proposal, all Proposers must provide the following: • Name of Firm/Company(including any."Doing Business As" names) • Company locations including all branches • Internet website address (if any) • o Date estabiished • Business licenses- evidence that your firm and/or persons performing the work are licensed to do business in the State of Florida. . ) • Proof of insurance • Contact information for project manager 2. Qualifications • Proposer's relevant experience, qualifications and past performance: • Each proposer must submit a list of their current clients, preferably government, in which they currently have working relationships. • An explanation of why the Proposer is the best qualified to perform the contract and demonstrate its qualifications including an item-by-item disclosure outlining how the firm meets or exceeds the requirements of this RFP. • Provide an overview of how your firm will address the two phases outlined in this RFP, including the company names and credentials for any subconsultants that would be used in Phase 1: • Phase 1-Market Research and Investigation • e Phase 2-Brand Development and Execution • • A schedule of proposed services. The schedule should include the Proposer's understanding of the issues and tasks of the project at hand. . . - • Expected timeframe for each phase of the project after authorized to begin, including current workload and clients. • Listing of major accounts including current government, government agency, municipality, non-profit, or related accounts. • Examples of research and branding campaigns successfully implemented. • List experience in research, branding, advertising, web-based marketing, creative services and collateral development, as well as public and community relations. I REQUEST FOR PROPOSAL NO. 19-07-02 2 1 • All clients added and lost in the past five years. • Discuss value-added benefits that set your firm_apart including unique service offerings, use of technology and community services. Include descriptions, letters, press releases, brochures and flyers that will assist the City in evaluating the proposal. 3. Staffing Relevant experience and qualifications of key personnel, including key personnel of subcontractors that will be assigned to this project and experience and qualifications of subcontractors, along with resume of experience and qualifications. The size and experience of the company staff pool from which staff assigned to the management contract can be drawn. Please identify your firm's organizational chart for those team members proposed for this RFP. The composition of the staff team should include: • The names of the employees in the area responsible for this contract. • Their function in the company. • The name of the person who will be responsible for the coordination of work. • Provide an organizational chart. 4. Approach / Methodology Proposer's assessment of the City of Sunny Isles Beach needs and approach methodology to providing the services requested in this solicitation should include a plan/outline in addition to the following: • Suitability of the methodologies and approaches used in achieving tasks • Overall organization to completing the project • Ability to meet desired timelines and deadlines o 1 � O The billing/payment terms of the firm. Discounts provided for prompt payment, if any. 7. Creative Ability The firm shall submit an example of their most recent branding or re-branding campaign along with research and results. The firm shall submit 1-3 samples of past branding or publicity results, preferably government or non-profit, and indicate the approach taken for the development of those examples. The work should show the breadth of REQUEST FOR PROPOSAL NO. 19-07-02 22 • capabilities for the Firm regarding brand development and implementation; firm may provide examples for creative for other industries and-clients. The firm should include any demonstrated use of creative technology to implement PR programs. 8. Strategic Thinking In order to provide an insight into the strategic capabilities of your Firm, please provide one appropriate example for each of the following (including samples). The examples should focus on design and the ability to create a uniformed look that can be applied to various mediums and applicable to different audiences: • State what research affiliates or internal research resources the Firm has available. ■ .State how the Firm identifies the key target audiences for its clients and how it then determines the appropriate media to best communicate with those audiences. • State what experience the Firm has with the development of creative or non- • traditional strategic alliances/sponsorships (i.e. industries outside of the travel business) to implement PR programs. State what experience the firm has with measurement of PR results. • State.what experience the Firm has in developing strategic PR and crisis management plans. (Examples may be shared and results may also be included.) 9. Cost of Services • Each firm shall submit in their price proposal any pricing conditions or contingencies. All costs including travel are to be included in your proposal. Price must be a lump sum cost to cover all components of each phase. Proposal must also include a fixed hourly rate sheet for all requested services as outlined in the Scope of Services. 10. References Each Proposer must submit a list of three (3) references of current and/or past customers for which they have provided services similar in scope and size of those described herein. • Each reference must be supplied on client's letterhead • Each reference letter must be signed with contact person and phone number The City retains the right to request any additional information pertaining to the Proposer's ability, qualifications, and procedures used to accomplish all work under the contract as it deems necessary to ensure safe and satisfactory work. Do not include City of Sunny Isles Beach or its employees as references when submitting your proposal. 11, Contract Forms All completed contract forms. . • END OF SECTION REQUEST FOR PROPOSAL NO. 19-07-02 73 DELIVER TO: Request for Proposal City of Sunny Isles Beach SECTION 6 City ClerkOPENING: 2:30 P.M. 18070 Collins Avenue PROPOSAL SUBMITTAL August 13, 2019 Sunny Isles Beach,.FL 33160 FORMS PLEASE QUOTE PRICES F.O.B. DESTINATION, LESS TAXES, DELIVERED IN CITY OF SUNNY ISLES BEACH, FLORIDA . NOTE: City_of Sunny Isles Beach is exempt from all taxes (Federal, State, and Local). Proposal price should be less all taxes. Tax Exemption Certificate furnished upon request. Issued by: Purchasing Agent Date Issued: This Proposal Submittal Genesis Cuevas July 15, 2019 Consists of Pages 25+ Sealed Proposals are subject to the Terms and Conditions of this Invitation to Proposal and the accompanying Proposal Submittal. Such other contract provisions, specifications, drawings or other data as are attached or incorporated by reference in the Proposal Submittal, will be received at the office of the City Clerk at the address shown above until the above stated time and date, and at that time, publicly opened for furnishing the supplies or services described in the accompanying Proposal Submittal Requirement. RFP 19=07-02 Citywide Re-Branding Services A Proposal Deposit in the amount of 00/0 of the total amount of the Proposal shall accompany all Proposals A Performance Bond in the amount of 00/0 of the total amount of the Proposal will be required upon execution of the contract by the successful Proposer and City of Sunny Isles Beach Procurement Agent: Firm Name: Genesis Cuevas Commodity Code(s): RETURN ONE ORIGINAL AND FOUR COPIES, AND ONE ELECTRONIC FILE OF PROPOSAL SUBMITTAL PAGES AND AFFIDAVITS FAILURE TO SIGN PAGE 26 OF SECTION 6 PROPOSAL SUBMITTAL WILL RENDER YOUR PROPOSAL NON-RESPONSIVE REQUEST FOR PROPOSAL NO. 19-07-02 24 ACKNOWLEDGEMENT OF ADDENDA INSTRUCTIONS: COMPLETE PART I OR PART II, WHICHEVER APPLIES PART I: LIST BELOW ARE THE DATES OF ISSUE FOR EACH ADDENDUM RECEIVED IN CONNECTION WITH THIS PROPOSAL Addendum #1, Dated _ Addendum #2, Dated . . Addendum #3, Dated V Addendum #4, Dated Addendum #5, Dated Addendum #6, Dated Addendum #7, Dated Addendum #8, Dated PART II: ❑ NO ADDENDUM WAS RECEIVED IN CONNECTION WITH THIS PROPOSAL FIRM NAME: AUTHORIZED SIGNATURE: DATE: TITLE OF OFFICER: REQUEST FOR PROPOSAL NO. 19-07-02 7 5 PROPOSAL SUBMITTAL FORM The undersigned Proposer proposes and agrees, if this Proposal is accepted, to enter into an agreement - with the City of Sunny Isles Beach to perform and furnish all Services as specified or indicated in the Contract Documents for the Contract Price and within the Contract Time indicated in this Proposal and in accordance with the other terms.and conditions.of the Contract Documents. The Proposer accepts all of the terms and conditions of the Advertisement or Invitation to Proposal and Instructions to Proposers, including without limitation those dealing with the disposition of Proposal Security. This Proposal will remain subject to acceptance for 90 days after the day of Proposal opening. The Proposer agrees to sign and submit the Agreement and other documents required by the Proposal Requirements within ten days after the date of the City's Notice of Award. In submitting this Proposal, the Proposer represents, as more fully set forth in the Agreement, that: ■ The Proposer has familiarized himself/herself with the nature and extent of the Contract Documents, work, site; locality, and all local conditions and Law and Regulations that in any manner may affect cost, progress, performance, or furnishing of the Work. • The Proposer has given the City written notice of all conflicts, errors, discrepancies that it has discovered in the Contract Documents and the written resolution thereof by City is acceptable to the Proposer. ■ This Proposal is genuine and not made in the interest of or on behalf of any undisclosed person, firm or corporation and is not submitted in conformity with any agreement or rules of any group, association, organization, or corporation; the Proposer has not directly or indirectly induced or solicited any other Proposers to submit a false or sham Proposal; the Proposer has not solicited or induced any person, firm or corporation to refrain from Proposing; and Proposer has not sought by collusion to obtain for itself any advantage over any other Proposers or over the City. The City and the successful Proposer will establish completion times for each individual Work Item and the successful Proposer agrees that the work will be completed within the time frames agreed upon and stipulated in the Notice to Proceed. FIRM NAME: Street Address: • Mailing Address (if different): Telephone No. Fax No. Email Address: FEIN No. /_- / /. / / / /_ REQUEST FOR PROPOSALS No. 19-07-02 26 *BY SIGNING THIS DOCUMENT THE PROPOSER AGREES TO ALL TERMS AND CONDITIONS OF THE RFP • SIGNATURE: (SIGNATURE OF AUTHORIZED AGENT) PRINT NAME: TITLE: DATE: THE EXECUTION OF THIS-FORM CONSTITUTES THE UNEQUIVOCAL OFFER OF PROPOSER TO BE BOUND BY THE TERMS OF ITS PROPOSAL. FAILURE TO SIGN THIS SOLICITATION WHERE INDICATED ABOVE BY AN AUTHORIZED REPRESENTATIVE SHALL RENDER THE PROPOSAL ' NON-RESPONSIVE. THE CITY MAY, HOWEVER, IN ITS SOLE DISCRETION, ACCEPT ANY PROPOSAL THAT INCLUDES AN EXECUTED DOCUMENT WHICH UNEQUIVOCALLY BINDS THE PROPOSER TO THE TERMS OF ITS OFFER. • • REQUEST FOR PROPOSALS No. 19-07-02 ?7 PRICE PROPOSAL Provide a detailed cost statement for providing the services indicated in Section 3.0 Scope of Services. All expense reimbursements will be charged against the total all-inclusive maximum price submitted by the firm. The project fee(s) shall include all labor, equipment, materials, transportation, overhead, travel, insurance, sales and other taxes, licenses, incidentals, and all other related cost necessary to meet the work requirements. Phase 1: Market Research and Investigation Not-to-Exceed Item Description Estimated Hours Lump Sum All Inclusive Cost 1. for Scope of Services Requested in $ Section 3.0 Phase 2: Brand Development and Execution i IItem I Description Estimated He:�rs Not-to-ExceedLump Sum 1. All Inclusive Cost for Scope of $ Services Requested in Section 3.0 SIGNATURE: (SIGNATURE OF AUTHORIZED AGENT AND FIRM NAME) PRINT NAME: TITLE: DATE: REQUEST FOR PROPOSALS No. 19-07-02 28 • ATTACH{[til E NT• • • • • N,Y • Sr C • • • K1 w. • = ' O. F ;.S'Ll • • • • • • • • • • • • REQUEST FOR PROPOSALS NO. 19-07-02 99 Florida's Riviera: - - , Cio.,.. of Sunny Is'Les tieoch 1 , Flu r ida ' s Rivitr a + AllOP arY OF SUNNY ISLES BEACH 4) • ,_ a J rt:viera, , , — ------ -11'..- ,1 , .,}l .' ) CITY OF SUNNY ISLES BEACH zsriivieryl, -..--w-. a . \ • 1, ..; _ Department Logo: CUlturall6Comlilunity Services Park Logos: _ 0 '111111111111) 1 •. .,. - — ' . -• Affiliate Logos: . . 4 • SI BI . _. .._ . , __ 0 SOlakate 0 ... C 1 EA NI \NAT ER CAM PiAKi N4 • 1 I ' ' I VISIONEI:E' - • UMW ISLES CEACH . . It I. 0 e51 , _...1,, i . HOT SPOT . 1 ' n ormation - - I ,,,..I ,-,i,, %.,;„"•,;:k .,,e,;,, .....,,:.'..•ii ,,1 ti:YI, - • .r' ' lit SIBAIert .. . .. • Other Logos: • . • • • '''fi 'II 111 • SUNNY' ISLES - , . . . ,....-,...,...r,...f.BEACH SUNNY ISLES BEACH . . , AFFEDAVITS • i !'. -- tri �.,ti • f = ted ' a.!- 7— , / C r�. TAG rte. ll�J I C r U ' ,d j ti w 1 ` a }-' ,O rF ;S.:0 REQUEST FOR PROPOSALS NO. 19-07-02 30 • SUNNY ls, -. . 117 NON - COLLUSION AFFIDAVIT • City of Sunny Isles Beach X99' Y` `o���r 18070 Collins Avenue Foss -aSunny Isles Beach,FL 33160 ' "or suµ' Telephone:(305)947-0606 Fax:(305)949-3113 STATE OF FLORIDA• ) COUNTY OF ) The undersigned being first duly sworn as provided by law,deposes,and says: This Affidavit is made with the knowledge and intent that it is to be filed with the City of Sunny Isles Beach City Commission and that it will be • relied upon by said County,in any consideration which may give to and any action it may take with respect to this Bid. The undersigned is authorized to make this Affidavit on behalf of, • (Name of Corporation,Partnership,Individual,etc.) • • a, - ,formed under the laws of (Type of Business) (State) of which he is (Sole Owner,Partner,President,etc.) Neither the undersigned nor any person, firm, or corporation named in above Paragraph 10.2, nor anyone else to the knowledge of the undersigned, have themselves solicited or employed anyone else to solicit favorable action for this Bid by the City, also that no head of any department or employee therein,or any officer of the City of Sunny Isles Beach,Florida is directly interested therein. This Bid is genuine and not collusive or a sham;the person,firm or corporation named above in Paragraph 10.2 has not colluded,conspired, connived or agreed directly or indirectly with any proposers or person, firm or corporation,to put in a sham Bid, or that such person,firm or • corporation, shall refrain from Bidding, and has not in any manner, directly or indirectly, sought by agreement or collusion, or communication or conference with any person,firm or corporation,to fix the prices of said Bid or Bids of any other proposers; and all statements contained in the Bid or Bids described above true; and further; neither the undersigned, nor the person, firm or corporation named above in Paragraph 10.2,has directly or indirectly submitted said Bid or the contents thereof,or divulged information or data relative thereto,to any association or to any member or agent thereof. AFFIANT'S NAME AFFIANT'S TITLE • TAKEN,SWORN AND SUBSCRIBED TO BEFORE ME this day of ,2p_ Personally Known or Produced Identification • Type of identification (Affix seal here) • • • NOTARY PUBLIC(name printed or typed) • DECEMBER 28,2010 SUNNY 0' I7, PUBLIC ENTITY CRIMES .1 : City of Sunny Isles Beach , � W 18070 Collins Avenue a°. ,7- Sunny Isles Beach,FL 33160 Flp c`"or sus'No Telephone:(305)947-0606 Fax:(305)949-3113 SWORN STATEMENT PURSUANT TO SECTION 287.133(3)(a) FLORIDA STATUTES;ON PUBLIC ENTITY CRIMES PUBLIC ENTITY CRIMES Pursuant to the provisions of paragraph (2) (a) of Section 287.133, Florida State Statutes - "A person or affiliate who has been placed on the convicted vendor iist following a conviction for a public entity crime may not submit a Bid on a Contract to provide any goods or services to a public entity, may not submit a Bid on a Contract with a public entity for the construction or repair of a public building or public Work, may not submit Bids on leases of real property to a public entity, may not be awarded to perform Work as a Contractor, supplier, Sub-Contractor, or Consultant under a Contract with any public entity, and may not transact business with any public entity in excess of the threshold amount Category Two of Sec. 287.017, FS for thirty six months from the date of being placed on the convicted vendor list". THIS FORM MUST BE SIGNED AND SWORN TO IN THE PRESENCE OF A NOTARY PUBLIC OR OTHER OFFICIAL AUTHORIZED TO ADMINISTER OATHS. 11.1. This sworn statement is submitted to City of Sunny Isles Beach t)y [pnnt individual's name and title' ' for [print name of entity submitting sworn statement' whose business address is: and (if applicable) its:Federal Employer Identification number(FEIN) is (If the entity had no FEIN, include the Social Security Number of the individual signing this sworn statement: .) 11.2. I understand that a "public entity crime" as defined in Paragraph 287.133(1)(g), Florida Statutes, means a violation of any state or federal law by a person with respect to and directly related to the transaction of business with any public entity or with an agency or political subdivision of any other state or with the United States, including, but not limited to, any Bid or Contract for goods or services to be provided to any public entity or an agency or political subdivision of any other state of the United States and involving antitrust, fraud, theft, bribery, collusion, racketeering, conspiracy, or material misrepresentation. 11.3. I understand that "convicted" or"conviction" as defined in Para. 287.133(1)(b), Florida Statutes, means a finding of guilt.or a conviction of a public entity crime, with or without an adjudication of guilt, in any federal or state trail court of record relating to charges brought by indictment or information after July 1, • 1989, as a result of a jury verdict, non-jury trial, or entry of a plea of guilty or nolo contendere. • 11.4. I understand that an "affiliate" as defined in Para. 287.133(1)(a), Florida Statutes, means: a.) predecessor or successor of a person convicted of a public entity crime; or b.) Any entity under the control of any natural person who is active in the management of the entity and who has been convicted of a public entity crime. The term "affiliate" includes those officers, • directors, executors, partners, shareholders, employees, members, and agents who are active in the management of an affiliate. The ownership by one person of shares constituting a controlling interest in another person, or a pooling of equipment or income among persons when not for fair DECEMBER 28,2010 market value under an arm's length agreement, shall be a prime facie case that one person controls another person. A person who knowingly enters into a joint venture with a person who has been convicted of a public entity crime in Florida during the preceding 36 months shall be • considered an affiliate. 11.5. I understand that a "person" as defined in Para. 287.133(1)(e), Florida Statutes, means any natural • person or entity.organized under the laws of any state or of the United States with the legal power to enter into a binding Contract and which Bids or applies to Bid on Contracts for the provision of goods or services let by a public entity, or which otherwise transacts or applies to transact business with a public entity. ..The term "persons" includes those officers, directors, executives, partners, shareholders, employees, members, and agents who are active in management of any entity: 11.6. Based on information and belief, the statement which I have marked below is true in relation to the entity submitting this sworn statement. (Indicate which statement applies.) Neither the entity submitting this sworn statement, nor any of it's officers, directors, executives, partners, shareholders, employees, members, or agents who are active in the management of the entity, nor any affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, - 1989. The entity submitting this sworn statement, or one or more of its officers, directors, executives, partners, shareholders, employees, members, or agents who are active in the management of the entity, or an affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989. • The entity submitting this sworn statement, or one or more of its officers, directors, executives, partners, shareholders, employees, members, or agents who are active in the management of the entity, or an affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989. However, there has been a subsequent proceeding before a Hearing Officer of the State of Florida, Division of Administrative Hearings and the Final Order entered by the Hearing Officer of the State of Florida, Division of Administrative Hearings and the Final Order entered by the Hearing Officer determined that it was not in the public interest to place the entity submitting this sworn statement on the convicted vendor list. (Attach a copy of the final order.) I UNDERSTAND THAT THE SUBMISSION OF THIS FORM TO THE CONTRACTING OFFICER FOR THE PUBLIC ENTITY IDENTIFIED IN PARAGRAPH 11.1 (ONE)ABOVE IS FOR THAT PUBLIC ENTITY ONLY AND, THAT THIS FORM IS VALID THROUGH DECEMBER 31 OF THE CALENDAR YEAR IN WHICH IT IS FILED. I ALSO UNDERSTAND THAT I AM REQUIRED TO INFORM THE PUBLIC ENTITY PRIOR TO ENTERING INTO A CONTRACT IN EXCESS OF THE THRESHOLD AMOUNT PROVIDED IN SECTION 287.017, FLORIDA STATUTES, FOR CATEGORY TWO OF ANY, CHANGE IN THE INFORMATION CONTAINED IN THIS FORM. By: (Signature) (Printed Name) - (Title) Sworn to and subscribed before me this day of , 20 , by • (AFFIX NOTARY STAMP HERE) _ Signature: Personally Known OR Produced Identification ti SV Sri'I'IS(F •'- s. ' .''r; EQUAL OPPORTUNITY / • • �'�+ ` ' AFFIRMATIVE ACTION "'� a��:- City of Sunny Isles Beach 9 W _ .y,� ��FCpR s 'i,,or sus at'O 18070 Collins Avenue Sunny Isles Beach,FL 33160 Telephone:(305)947-0606 Fax:(305)949-3113 EQUAL OPPORTUNITY/AFFIRMATIVE ACTION STATEMENT The contractors and all subcontractors hereby agree to a commitment to the principles and practices of equal opportunity in employment and to comply with the letter and spirit of federal, state, and local laws and regulations prohibiting discrimination based on race, color, religion, national region, sex, age, handicap, marital status, and political affiliation or belief. Signed: Title: Firm: Address: DECEMBER 28,2010 so14N.Y fr,F 4 7r , _ CONFLICT OF INTEREST • � �& � City of Sunny Isles Beach DD�. r�'�� 18070 Collins Avenue °�, c[o'` .a° Sunny Isles Beach,FL 33160 ' 'rk'o, su"'`: . Telephone:(305)947-0606 Fax:(305)949-3113 . CONFLICT OF INTEREST STATEMENT • The award of any contract hereunder•is subject to the provisions of Chapter 112, Florida State Statutes. Proposers must • disclose with their Bids, the name of any officer, director, partner, associate or agent who is also an officer or employee of the City of Sunny Isles Beach or its agencies. STATE OF FLORIDA COUNTY OF BEFORE ME, the undersigned authority, personally appeared , who was duly sworn, deposes, and states: 18.1.1 ' I• am the of with a local office in and principal office in 18.2. The above named entity is submitting a Bid for the City of Sunny Isles Beach, Bid No. 'described as: Landscape Maintenance Services. The Affiant has made diligent inquiry and provides the information contained in this Affidavit based upon his own knowledge. 18.3 The Affiant states that only one submittal for the above Bid is being submitted and that the above named entity has no financial interest in other entities submitting Bids for the same project. 18.4 Neither the Affiant nor the above named entity has directly or indirectly entered into any agreement, participated in any collusion, or otherwise taken any action in restraints of free competitive pricing in connection with the entity's submittal for the above Bid. This statement restricts the discussion of pricing data until the completion of negotiations if necessary and execution of the Contract for this project. 18.5 Neither the entity nor its affiliates, nor any one associated with them, is presently suspended or otherwise ineligible from participation in contract letting by any local, State, or Federal Agency. 18.6 Neither the entity, nor its affiliates, nor any one associated with them have any potential conflict of interest due to any other clients, contracts, or property interests for this project. 18.71 certify that no member of the entity's ownership or management is presently applying for any employee position or actively seeking an elected position with the City of Sunny Isles Beach. 18.8 I certify that no member of the entity's ownership or management, or staff has a vested interest in ahy aspect of the City of Sunny Isles Beach. 18.9 In the event that a conflict of interest is identified in the provision of services, I, on behalf of the above named entity, will immediately notify the City of Sunny Isles Beach. Dated this day of 2018. AFFIANT • Print or Type Name and Title Sworn to and subscribed before me this day of ,2018. . O Personally Known OR • O Produced Identification ; Type of Identification NOTARY PUBLIC STATE OF FLORIDA . DECEMBER 28,2010 S,3$NY DISPUTE DISCLOSURE City of Sunny Isles Beach • 18070 Collins Avenue bm D97•p Sunny Isles Beach,FL 33160 •or sus}Np Telephone:(305)947-0606 Fax:(305)949-3113 DISPUTE DISCLOSURE FORM Answer the following questions by placing a "X" after "Yes" or "No". If you answer "Yes", please explain in the space provided, or on a separate sheet attached to this form. 19.1. Has your firm or any of its officers, received a reprimand of any nature or been suspended by the Department of Professional Regulations or any other regulatory agency or professional associations within the last five (5)years? YES NO 19.2. Has your firm, or any member of your firm, been declared in default, terminated or removed from a contract or job related to the services your firm provides in the regular course of business within the last five (5) years? YES NO 19.3. Has your firm had against it or filed any requests for equitable adjustment, contract claims, Bid protests, or litigation in the past five (5) years that is related to the services your firm provides in the regular course of business? YES NO If yes, state the nature of the request for equitable adjustment, contract claim, litigation, or protest, and state a brief description of the case, the outcome or status of the suit and the monetary amounts of extended contract time involved. I hereby certify that all statements made are true and agree and understand that any misstatement or misrepresentation of falsification of facts shall be cause for forfeiture of rights for further consideration of this Bid for the City of Sunny Isles Beach. Firm Date Authorized Signature Print or Type Name and Title DECEMBER 28,2010 SVµIVY fs, 411. ANTI - KICKBACK . ; City of Sunny Isles Beach *D9 �� 18070 Collins Avenue 8�.,' •FOR .O'+ Sunny Isles Beach,FL 33160 Telephone:(305)947-0606 Fax:(305)949-3113 • • - ANTI-KICKBACK AFFIDAVIT STATE OF FLORIDA ) COUNTY OF ) I, the undersigned, hereby duly sworn and deposed say that no portion of this sum herein Bid will be paid to any employees of the City of Sunny Isles Beach or its elected officials as a commission, kickback, reward or gift, directly or indirectly by me or any member of my firm or by an officer of the corporation. By: Title: The foregoing instrument was acknowledged before me this day of , 20 , by [name of person], as [type of authority], for [name of party on behalf of whom instrument was executed]. AFFIX NOTARY STAMP HERE: Notary Public— State of Florida • Print or Type Commissioned Name - • Personally Known OR Produced Identification Type of Identification Produced - DECEMBER 28,2010 '.,��' •� CONTRACTOR ANTI--BOYCOTT CERTIFICATION [PURSUANT TO FLORIDA STATUTE§ 215.4725] , on behalf of , • Print Name Company Name certifies that does not: Company Name 1. Participate in a boycott of Israel; and 2.. is not on the Scrutinized Companies that Boycott Israel list; and 3. Is not on the Scrutinized Companies with Activities in Sudan List; and 4. Is not on the Scrutinized Companies with Activities in the Iran Petroleum Energy Sector List; and 5. Has not engaged in business operations in Cuba or Syria. Signature Title Date JACOBER CREATIVE • 121 f f' • • • ty . =cc - C C O T Formal Proposal Enclosed Citywide Re-Branding Services Request for Proposals No. 19-07-02 OPENING DATE AND TIME: 2:30 PM on Tuesday, August 13, 2019 2 RFP-No.19-07-02 RFP-No.19-07-02 3 SECTION 1 Corporate Background 5 SECTION 2 Gualiifications 15 SECTION 3 Staffing 31 SECTION 4 Approach/Methodology 39 SECTION 5 Financial Background 53 Table of Contents SECTION 6 Agency Billings 57 SECTION 7 Creative Ability 61 SECTION 8 Strategic Thinking 97 SECTION 9 Cost of Services 107 SECTION 10 References 111 SECTION 11 Contract Forms 117 J00C/EER C UAhIV - TACOBER CREATIVE o 4 RFP—No.19-07-02 RFP—No.19-07-02 5 f �SECTION 1 Corporate Background • JACOMER ED •COO.N CREATIVE �.,, o 6 Corporate Background RFP—No.19-07-02 RFP—No.19-07-02 Corporal*Background 7 REOUEST'FOR.PROPOSALS NO.19-07-02 CITYWIDE RE-BRANDING SERVICES Proposer: - Name of Firm: Jacober S Associates,Inc.DBA as Jacober Creative Location: 690 Lincoln.Road,Suite 201 Miami Beach.FL 33139 Website:' vvnr2'Jacobercom o — — Entity Business Structure: Corporation Date established: 2001 Outstanding litigation: None Contact: Paul Jaccber Principal S Creative Director 303.672.3293 info'Ajacober.com • • • EDaccosts cs.arr.aaaarru. o • • • • • • 8 Corporat.Background RFP-No.19-07-02 RFP-No.19-07-02 Corporate Background 9 Stl Local Busine •zs -t• eipt ) > 4'.-'.-1 t d CERTIFICATE OFLIABIUTYINSUwANCE I ""7^' Miaml D { f Florida ••03 COMMA.s IMMO A3•.amen m Of 0••••••0•1 au.ro raba.o en ra U.O.nu Cormc.11 w�ca nm £.` fAY T {) _ ac��MP rnm)i OP A uu'iu moo SOT YN murtmnO g.CT arrmr.n.!limo)mat aR ALTER ME COVIDIAMI 11.0006givq..01I 1113 141i1O 35 �rA,...O...muen,w ri.en,,.rwn wLrc e.....ram..ACOrap.AL mamma, .I'F}M mall..APMt ON&MOW madman el t.WNW.. 7212337 -, • "O CLIAPO not n wAMq....is n:mem ad w.f.el.twy..w..+•,t....dnr....,.u. i L d..ma..dem net ..asamu..es.M.ra.a.r r m:w.m....y), 0^"`.' .. )f 4..MO1, OPAIW urmt.e•i EXPIRES - meBari P.ema .,, ,,62, IACOBER&A5SOCUVTES INC • • RENEWAL < P,ai.a..n - tr.- {: o. -" SE.dN9.BER 3O Z020� ,A.aN�y�.,�n.�� '..^--"tel\P�A'I. • 890LINGOW(TOAD. 7498037 Must me dhprgpt P1.1:0,, etmo TCF., . w1rE 2OI . - !7PuiweiN w caunMea.- •.�. 6•s•d• — n.i+ prom,A-�rtco.,-MTC rM�IMEO BEACH R 33139 - Chep.'8A M.O&PG'.t• -. "` .,rormcas rre_ren93 nearau ra c Www _ am!r: ami aem4a MmpCeA `� P♦ .'°° ti m I jACOBE0.1AS500A16 NC. - -213 SEiFfICE BUSINESS :. . . • wmtm4118117�a- -T.1,0omnpr. 1+A),•- .a +a+e.O..e _p.m. Lp9[. C/ONmSERPAIIINC �,5 { y ��S45)0 07/09/2019 �'. KwAICO Oil rola ......',gmmo� �.OP 113/149.x••* +a711•KAT.Kalre 1e' Fr • V n ,gyp EO 5. - w'ocmara¢aa.ar K. - -..r. E^pby.. 4 I,- .'"__r. • �d 5- �f R fC 1_SW52354 y r_"_"u.er 7W teal Brakes.Tar ppq•dry dr t.al m.awr tm:udpbr Oc.ma k .K.(xJ I eaep,a .OR oI.ro.Lla.. bd.boka.xeu.os...ei_ nolF ,.aa_I r _ mPz- /�� .r.1..n.ma�IrePdmrkw raphgemMNt'lt gglpbWOMMK ; ,VIe:A:I ,vtevmP � m '• I.a2.�) ,� n.ecCBnr'row..:at bid1?pkiid wan_leai.relel;.N I.n .*.oSd.CR f8nh-D6 - aa... �,• zSm i - _;rw:r.�aoW.L�.k►leamsmi— ml.mi�Lmoe...nM..• ' 'A IJ S I y. -_ _.•-� • •_ rmocaw .X.0 W,I-I 7•.' Y �?.ISS)11Y, ',dam* tnYMn ,izacam IrXI 11 301,071a P.r. I I x_T . I _ I - . a -:==� P, a ex c-vc : LOCLU)04 }}y+ on • A iCCrl PRO Fl!ep 0. 1 , L.'l1 CCMf SA Ways . '\-\ itia• al.. ::ney,1,Aoasa.n,,.wtT ,Amoy s. \ / /�/ .. .. Y I' d •wA.r.- 10O.11C 3/80 OaG". • 14 a .,:dr o sd .. no, a mr,aee I. Alk 7 ta‘ Ilk,.1, .. , . - 11 mMOSI'Rm.. - ...urnal Pla ACPRO N.Pg.AI'1G..APMh,ee — /-4 .,(��� Tb ACO.nn..e.nO .re.gpa>1f.*urn mACO.O Eli A.n.ee C..Ai,a. ..n.e. ..e..,,. o I 10 Corporate Background RFP—Mn.19-07-02 RFP—No.19-07-02 Corporate Background • 11 A STUDIO OF DESIGNERS,DEVELOPERS,ILLUSTRATORS, LEADERSHIP ANIMATORS,WRITERS,MARKETERS,VIDEOGRAPHERS,AND STRATEGISTS DEDICATED TO TELLING STORIES THAT BUILD EXCEPTIONAL BRANDS ADD NICOLETTE , i.-.-_.- ti =ice J J• Itz+ \+ X11 I'l111 t• f 1 ' • )• l �P ;,0 (.:.,, ,— .1{ l p _ (i Cie•_�i-. :�-� s PAuI.JAC OBF4 DANICI-PcRALT!. 'Y 1') �s• I L9 791I� l�1 .{�t t+, ` -f J ' Creative Director Director of Business Development -:$9;-:, �!'� S g/II .11 S {1° `i{�k _ /�J • .414f j ;{ ! J.if.¢ 9c of L� 11i/i 1 ,!- tilt. rA 1 9{t't• "I -I r ( �.e ,�' �. -� LUISA JIMENEZ ADRIANA MAZ Brand Strategist Art Director+Designer DESIGN DIGITAL MARKETING JACOBER CREATIVE Identity Web Design Advertising Campaigns With a staff of ten and four senior leaders(and satellite players based throughout the Branding Web Media Planning.Buying globe)we have a combined experience of more than 100 years between us.We work with Development Social Media Marketing our clients to understand their goals;we ask questions(lots of questions).We believe Packaging "anything is possible'and this is mingled with a practical approach to problem solving, Logo Design Mobile Apps Experiential Marketing providing expertise.ideas and options.We realise that we live in a high-speed age so we're Photography Motion Graphics Digital Advertising always learning and keeping up with the latest technologies and trends.Our goal is your Illustration Video Production E-mail Marketing goal:to create an identity and online strategy that achieves results. Environmental Design 3D Rendering Copywriting SEO ❑a .c0.1,1 cae•T+Ve ran us,. ceear+Vc 0 • • • • • • • 12 Corporate Background RFP—No.19-07-02 RFP—No.19-07-02 Corporate Background 13 * AWARDS lllll;Lora, ./..?1,;%;;;:4«- VISIT0FLORIDA FLAGLER AWARDS BEST IN SHOW , "Henry'Award "Wish You Were Her, T.deo Surfside,FL GOLD "Henry"Award Social Media Campaign Surfside.FL ., DRONZE ' ( Resource/Promotional Mattrial Surfside,FL I U V 2016 BEST IN SHOW Visitor Guide • Surfside.FL WE CREATE • • STORIES GOLD • THAT BUILD • EXCEPTIONAL "Henry"Award BRANDS Visitor Guide • Surfs!de,FL xosNnw • L rr 4 LOS ANGELES MARATHON WINNER 1999 Los Angeles Marathon MARATHON • International T-shirt Competition YY,...a Pala Presented by K-WISS • J\iL) /\ DESIGN CENTER OF THE AMERICAS WINNER 2009 Stars Of Design Awards,- Design Center Of The Americas r (D COLA) arango. ARANGO DESIGN FINALIST 2001 (Top 5) Arango Design Foundation Competition N NEENAN PAPER BRONZE MEDAL 1999 Rubel!Hotels/Albion+Greenview Hotel Brochures NEENAN - Neenah Paper oe0R0RR CR!TT Ca JACO... cR.AT,o 14 RFP—No.19-07-02 RFP—No.19-07-02 15 SECTION 2 Qualifications ED .Ea C....,V. ..0o.10 CREATIVE • • • • • 16 Oualificatlons RFP-No.19-07-02 RFP-No.19-07-02 Oualifications 17 C o c o 0 a o c - Current Clients • TASK:List of their Current clients.preferably government.in which they currently have working relationships: • Concacaf(Confederation of North,Central American 8 Caribbean Football) ! i y`, a J;� • Crescent Heights Real Estate Development _ 'Y • H.O.MY Collective(Helping Our Miami Youth) ' ''1 t r. ,,' - S.li. •.J- I �IIIt1♦I ,�'jY .•%j:�. J _ • Menin Hospitality. to ' _• .',, p F 11.1 i + t,i.b,,''a t,n,, t i Miami Beach Flamingo Park Tennis Center t. J''1 -x•a- s77. '� , «,,1 ( •.p -- v_ ▪ OASIS Athletic International School ,rP-` . - ., tn�aff '{ic._ Il 7'• ,;a ' �` -- • Peekaboo Ice Cream elf „j(.' t it �Iq .r 1!y.b 7,"' 1§! i•iF sem" •• Plaza Construction 1�-yn. .��•„ fi ��,,., •,SCh •i -}s d 1.-0* ;� --.4..- Ir'� REMamiare -;;;,'„--?2,'_9:-,-V"-.!,•141, ,,--,- ^ -vs 5 Ip a rir, p. _ RZ Software S P ! i d r •'r t " 'f !'y.� �, mm The Town of Surfside yL ,„:„A , H 1 t.fl °t ,, {sssj ” 'P ... +�s. �1 kP •. t+ .'�f �C,'�4= �9 9;J j t ri 'y �.K P � ��'s�t �,'tfl.ti It I .' • The Alliance for i GH ro Youth I kj !l t° 1;Ly fnli•••••47:,,t,51;., �'' ''y!4 `` -tr t$`�I '7. 'SE a. - k: t' r l I 4'- a if 1 ,,, ..„ • 4 f .. 4Irtt'y' ] .,•w°'1'4' 1 .�- J fwh4 r r,° ! M I k' 1 0 z Jy ,r �e4 4t �ts di;rp- i e' ',1,,,` 'a' + .'). -_ Jacober Creative:A Perfect Fit for the City of Sunny Isles Beach r, . m'-F it•9i 'h `'r" 7'' 1l fs' ,'Ji {i t , t� I 1 `�f '. UsK:An explanation of why the Proposer is the best nualibedto perform the contract and demonstrate its qualdicanons F !- - y P Ifs� , 1 1' yg I�I�I inclu0ng an itemrby item disclosure outlining how the firm meets or exceeds the requirements of Mrs RFP. h I I i yl - 1 a 144 I-- 'A I -r l9 lr't; Jacober Creative's mission is"Making life a little more beautiful one more pixel at ji "Yr'u•14 9 r fo! ' 'f•4'. ,1 • a time,we elevate brands with great ideas."Our fresh,forward-leaning yet consumer- / `1',,' k,.' ' '' y c t �,': friendly design style,and our ability to work with a wide range of community members, I ;u�q i •�' •9 i4i• l ;! makes Jacober Creative the best choice for for the City of Sunny Isles Beach •�! • _ l rebranding efforts. ' H .T'� 0•.▪ r ' I! t gg 1 • We are a Miami Beach-based company with clients across Florida.nationally and internationally.with ry1I I. i;"+ I p f. i about SI million in annual revenue. 131 1 ry 11 ! it; I �'t • We creatively cover all the bases-market research,brand strategy logo development graphic design. , .S�'[• ) - .as i yq ++• £`" �J r' t .. - digital and print marketing.photography and video production,as well as web development. {r - ",•, Ilj °I y . , --,:. • Jacober Creative is en award-wining agency,Including earning seven Flagler Awards for a two of our - L Surfside campaigns:a Design Center of the Americas(DCOTA)award for our design work and we were yy fi, .- .7,-.' - tt •_� . finalists for the prestigious Arango Design award. - ' �P _ '3 'rte .�. '. .ay2 ' - _ 2„ We have extensive experience with clients similar to the City of Sunny Isles Beach,such as the Town of - - I _ ' "•'.-71-.,..°:: •_ ajl. Surfs de,the City olf Miami Beach s Flamingo Tennis Center,the Frost Museum of Science.the Bass Museum _ -- -• �`•=r` of Art,and multiple film and music festivals,and events. 'IF _-:amu L1-a ..y a t(- �' I �p JACOB!, CREATIVE El i ED „Ca.ee CREATIVE I _. _.. __..___ _ —.. __ #,� R• i,�... •', - -- .__.._- ___1 lg _ Qualifications RFP-No.19-07-02 RFP-No.19-07-02 Qualifications 19 �' • --_ _ .'.Z--'-•' : ::.Z. �r•: jj' �Yf�'� I \� \�`t . Jacober Creative is extremely experienced working with municipalities and the kind y I ` \ `r1 of stakeholders in Sunny Isles Beach-city governments,tourism boards,restaurants, k �" \, �1 f Y hotels,retail,condos and other businesses,as well as the arts,general tourism and Al �/ry�� ]I� !I i i:' k 1 �,A Se A '�: ' ! event promotion. -‘—_,,L..-7-...._::.-------;',."1_- ft j1- 1 I �7, - •• ,,,<� K ,1 /! �\J�`. �.\ \ jllti>Ve;'��= = Our visual style is exciting,our brand and marketing strategies are"outside the box" i� A`t -•- .'rs�Ilf ,' `' \ _ Yet results oriented. lir �®� I!, ,, ���%/ -,------....4._:_----,-..:--:•;4/',it til , )1� L ! ,a , • We have our finger on the pulse of the kind of diverse and dynamic urban neighborhoods.residents. -f j •7 ��'�f®®�� 4 rr� •16'. it t 1 `� Z• businesses and visitors that make communities like Sunny Isles Beach unique. ,� �e ' ,, ,V i el0/I ' /Q � l// I - ♦, -` - • We propose to'Iev�op,among other deliverables,updated taglines,logos.brand voice and messaging yr that positionw the Cit as both a new'take another-look-at-us"location and as an exrsI g gam one should i.-.-",,'i f, t /J' /�/ ��/ - - '4 �`� re-engage with or rediscover. • • 1 If f I +.. . ,. a Jacober Creative Is well situated from two decades of work in the field to plan and execute a rebranding p 1 :.7.7.....-::- - ` � - / ,(1.� �c\ems campaign for the City of Sunny Islas Beach increasing of the brand and government profile,and extending r�L t i' '/�2�a.._ i the resident.visitor business and employee appeal of the City.We see our approach as building on and t .11 ./ � �.--�' sharpening the existing brand and reputation of Sunny Isles Beach-already a vibrant growing.upscale Y ', -� _.••'_ (y` I`';si'1 '� waterfront community. `11,s r{�f `/ t ` s"\i \®•, --...,..7 `�- - -- .�� • We are an amazingly talented group at Jacober Creative that can effectively amplify the City's appeal, ``l1 �� ,. .1 �. _ '�.- create a cohesive brand identity that is contemporary and timel•zz,while building on Sunny Isles Peach's .. -r t' "-• /�c- ,�-.4.---:':7:\,-, ' 2-:-. 1'-''''' ' ,, L j: history and existing cache One can see from the included full list of clients,the detailed Casa studies,the ' • , s qualifications of our team and the praise we receive from the companies and communities that we have ,� ` \ worked with that Jacober Creative is a perfect fit for the City of Sunny Isles Beach. ..-., .---,,......„.•••••..---...-• �\\ ~.14._x®\ - 1 �1- �`� .---::Nv-../. \\•••,),„\ ���� � • yr//ice :`;,;,:.1,100��� � ;p �. t a i '"„._.'--',,tilii . . -','''::"/"4::\s '1\'. \ . I�, r 1, ' ' ,� /4\ \ \\ "\ I racoeee ceeanve LJ Pro.'...,-..,.--...,..a ��1�//'/ I/..,p a _ /it.,:. Af•r9i \\e '4 tf • 20 Qualifications RFP—No.19-07-02 RFP—No.19-07-02 Qualifications 21 Project Phases TASK Provide an overview of how your(um will address the two phases outsned in this RPP including the company names and credentials for any subconsuf/ants that would be used,n Phase I • Phase 1:'Market Research and Investigation - Phase 2: Brand"Development and Execution 0 0 ii enki Brand and Message Development PART Qualitative and Ouant:totive Data CO 88 Strategic Brand Implementation and Community Engagement PART2 / �, Understanding Stakeholder Behavior �, r /„A-Y( Building a Story PARTS Q r Testing G Social Media O0 Sell Sheet PART, sifj Capitalizing on Industry Trends: — Online Surveys,Focus Groups,Intercept Surveys 0 Visual Messaging u 4~,, / '. Insights Program Recommendations tat Brand Rollout 22 Oualltications RFP-No.19-07-02 RFP-No.l9-07-02 Qualifications 23 Iot,�.�'� la...t`„}aXia Ji P.t cfcf�anL � s[- ,1rir-- `h-3!� ih TJ e-ry1, Q i�1 . 'L `E.:7:4 � - -"t-,aog jo s ?Y q Schedule and timeframe of proposed services: r.'s' c,*-1, �., k p t+.ti r,":r� x 1 �" ig ,.--c�',� ,9 Ye.'�1,� ', i..-- e-T,;.--i,-.10:-`, , far-fir "• -f„--.,v.,.),-,-......,47,z- } � w..11 A. ,, • �e T ' Phase 1: Market Research and Investigation �- Re rit4. i y,v.,. x y r Jc y.„:4-,-J.!re- m•• r}�� -r }. ¢ y ^c,,1 !1,.��1.3 �;:1 �.,.,;%.'7g7-.41 .-;;W----- -j'4 .1: y • ^- a-T� +N Month 1:Onboarding and Research y.".. r ate' ,r,5- "' f �5 - nC•`' iF'[' ,7 `Y3' ,r b A ,5,-;r � �"r Y' Aic -7S '�,1 y --- - Week 1-1:BagmMnfl ei client onboardinq/taking baseline temperatures Irom key stakeholders I,,Vklrk.� <s-'rt i.,tdrt.N -Ej t.dr-s-' !�`r�,-".r te>: a'r,},t 171" �-,+�a ilce.. `4p,y'' uc17' -$ r`1. V.,•0 --may ,`;-Itt,ak :,: - Y.-[til .,µC v a '?e � ' � ..t � Z <# n� b o'y-r�( I:, --`* Months 2,3:Research x '� ,y,rl t t b ,-r. t 'r,.Y' 4 Fes'd`!G C +Cr,ti .,E.� �. .:.:1,4'432;3*- 4 ....:.,,.!::::41.-1,--..-- -,e.. ,"" t''' ,.� € �,F ;1yA,- yy� c s�r�.� _ Waek 5 B:Formulation and approval of survey and detailed roadmap to survey execution ifiry: r 5v'4 �-}�� "4 y �' 'y-A 6 .c.1-- r- r.� i _ Weak 815-7184 -12:Be9innma of resoarch execution 7.' `�'�'j�II` 4 nw '-f -<'n 9 ? tet ‹d,L„r%s' .,� '-0'S-4--1:: o".'` ,a•v i'i4 �4%'t.�tiaa:,4 r !'p h .4, ..: uFi d,,J°' S a r_ y, -:*' >s '....-4- sti „mss• u c r Months 4,5,6:Research -x�a .7P 1y: a'dr °>'iE~� ry" g ,•.` 4y. .,,,,-,f,' "' I u��� .3 �rt>� w ��,,,,tFy� �y�� ru Weeks 12-26:0n oin esearch execunon,implementation of online and in-parson surveys +"� )`�� p k_3't ��two,.r { 7'<+ ,G, x 'TTs'f �- g g r srr,r i "'�s-�- - t o,?� i ri.3 i• � 5- t`+ t"' l,,f`I -t: c months 7;8,9:Survey Results Dissection �"1 +" ` r, p1 i. x b' ' `.*747&iF" /t -'elf„..-2=h' Weeks 24-28.Beginning of analysis of survey results L-'J �-st-"`�> _41.1.,;;; ;;.....71-y .A 1r1 ` �� q. ,, ,-4-:,.....-f L y�'- �v1i u' - weeks 28-32:Accumulation of studies �[, i� �. ', ',-,,-., ��. '� ',4., i . '. ii 6p.-.'• K y "� -4 We: 33-36:Creation of Strategy Plan document 4 �-.-[ 'rl ,y YY+•;G fi a , ::: 'Desifln and layout of Strategy Plan document plus pPhase 2: Brand Development and Execution 1.2-,X"---rr;'47i,';--;'-. 14-rr4rt.,:,_:,...1;A\\ Branding and Message Formulation >;" Pry t E�Z rT` L , • t fp; 1x, -yl ;a Sh..9.��rT1 j�jfi� Weeks 1-4:Presentation of survey results[o City of Sunny Isles Beach then using research 'k C{--I x 1-P` N l' i al,Z l/7 -' t }a: ',0 .v1-�`+nY T fintl ngs to begin key messaging guide and start creating branding concepts > 77777"i"."' --01-'I''';:-..i741. .., k' t , t ,1 �`O ,>?x"x'11,71 %li 1,...1.1-4-,,",•:-`4,2;,:,},.....W.. >4- rY Inti d T ''�����-ka r .,� -' ; v1 �q >s+r;srr�+y� r. �� Months 11,1Z 13:Branding and Message Formulation � -;/„.!..,9_,./;.c.•;.,,, ..„ k *T gvib. 4+ Weak 1:Presentation of initial branding concepts to City 'e�J v'� �--a J d 31 e [ �h [t�},1 5,�'t' �'8�� .-4''��� Weeks 2-4:Execution of final concept of all brand[ouchpoints/suti-brands jn r4rr u�--c4aet,y1.ff3; �� � �744`.:F,. . ;AP .tee'hex `'_'4 BG ^K'$ t '3j-r -`i 1 �''r 4, . -- ' Months 14,16:Community and Stakeholder Outreach �.ai'+ r �. -.1 ,e ti t � rG ns-?9�} M --,--,--7.�"i`4.4.1-3/kA-1,‘: 1,(p 1 � �'� 3.1 �- Waek 1-4:Outreach to community and stakeholders on brand<ommumcauon/execution of {'' K 1 f a ..., . '~[ ,,.'t� a 7.30A, i 'en �•-• Public-facing camPal9n ep. d 1 'f`l'. 7-. r�� 5 `'ts''4*-4,° of6'4.:04.111\10'1%y sl` tiry1S 'T ,,.. A�,._� 'yam. y_-.261,I.z4' ''�-" a .; *y.,....f.!.....,-*, -y{-`yt"Q ,{1 - ,ItY,2.-'�.- ±'a +...2.*{S�'1ky -'t- �} Months 16,17,18:Branding and Messaging Guidelines p ' ;„a�tt - ,.,a 3 a ` 5.�� Tjt -s t. ?r t ,25---'•=..= Waek 1:Presentation of brantlinq and massa I g guidelines[o Gty riV ,--.`g�}. ,,.e, �� ,I .r-` 'y' dt {i.�. - i, 'b g ?t lit Week 2-4:ImDlementa[ion 61nal execution of brand communi<at on and brand guidelines [ ''h,y�],1 C'#!. �'?,i�'£? .'1. •'d 6[4 `b.�-r}Y4_z5.� �'ara;g4_ r t +P r 1 I tt, ,dYA"'2, J-v.. a:.d d -fi s �,{=r r T 4l,,,.L 7 � n,�y5�i �p ? lacober Crea[rve has a consistent flow of clients throughout the year,with ample staffing,that ”' 11 4 4 ' T,.- a .,R y,t Alb: l t ,,y O f•b'AdS' -+:C'+F A_;4',.:4710:.� 'e�t" sr}r•.�-��I r a` �! .s ,�t f i� �,y Sjtc1'F`y t � w II easily allow us to implement the proposed timeline for the City of Sunny Isles.None of our 7E 4.�,. , �T -4,-i i�}' 'ff.e p 7 ci'."1 t s�.may,[ " t„��f kl ongoing clients'responsib ties will interfere with eli scope or schedule of this protect. ?e�,.4,%094,114-4. 'i' c.,t a{�it q' rte` �c-717 1 t\s R-at4...--. ' .`.. . P 'i �`.[� j-„,r7 1...,' �,...d ,,'y,..i.„ rl.;jL ' i,,, @,_...' ,.,-.p....,-1,..,4_. s1 7^y,. .v.„:„..61„,..., �',ra m?n i,44,1 ,..7 4,40{1', �- + t....4,fh '4+t - 6...,'/-1' . c....,v. 0, jF''.it 1 i,♦,t Y ryi1W,'Ur.'.j,'& n {}e 4 i •5cr'- 4c, .sa.. 4* Q.� 1{r' t.,- lt'�faF�{ f''rf :a ', 4-714 ^4piY `f;[7•4- -c. Op-t ttt W J13,: ��,.t.1' 'g• 1„.•'„$ -. +7, Ike,'- -l� .v. :i,,mac. }y� • • • • • • • • 1 24 Qualifications RFP—No.19-07-02 RFP—No.19-07-02 Qualifications 25 • Major Accounts Examples of Research and Branding TASK:Listing of major accounts including current government.government agency.municipali0!non-profit. TASK:Examples of research and branding campaigns successfully implemented. - or related accounts. Jacober Creative has an outstanding history of working with a wide range of municipalities,non-profits and • Concacaf(Confederation of North.Central American&Caribbean Football) • ' businesses,providing them with successful research and branding services.These include the Town of Surfside, • Crescent Heights Real Estate Development - - the City of Miami Beach's Flamingo Park Tennis Center.the Tropcalia Foundtion.ABAF.Hotel.Peloton,Center • H.O.M.E Collective(Helping Our Miami Youth) for the Ar:./Miami Country House of Creations Music Festival,the Alliance for LGBTO Youth,Bakehouse • • Menin Hospitality Brasserie,CMG Capital,Jugofresh and Plaza Construction. • Miami Beach Flamingo Park Tennis Center Please see Section 7,"Creative Ability,"for select,iull sale studies. . • OASIS Athletic International School • Peekaboo Ice Cream • I- , i f.l r _ it • Plaza Construction • RE:Miam a - suF�Sr�e t ,f • RZ Software are • The Town t Surfside • • The Alliance For LGBTO Youth . �•, `� IIPTOicy,A 1 I_ .,�, ,�— • I BEACIITOWN• „ ' jjJ�rJ o ,<p.ee <. rA<pe.a <.eAT,✓ 4 ._ 26 Qualifications RFP—No.19-07-02 RFP—No.19-07-02 Qualifications 27 I+ Experience Clients:Past 5 Years TASK A/I clients added and lost in the past five years. TASK:List experience in research branding.advertising.web-hated marfelin9.creative services and collateral development as well as pudic and community relations. • Artesano T H:E • Bass Museum of Art Research Creative Services • BKR(Glass Bottle) ,6 A.S S • Peloton • ABAE Hotel • Brilliant Bikes • Town of Surfside • The Alliance for LGBTO Youth • CAJE(Center for the Advancement of Jewish Education) 411964,• Tropicana Foundation • Bakehouse Brasserie • Concacaf(Confederation of North.Central American&Caribbean Football) _ s • Center for the Arts,Miami Country Day • Crescent Heights Real Estate Development .,r Branding • City of Miami Beach Flamingo Park Tennis Center • Douglas Elliman Real Estate ry4NIN1` • ABAE Hotel • CMG Capital • Flamingo Park TennisConcacaf • The Alliance for LGBTO Youth • Crescent Heights Real Estate Development • Fort Lauderdale Gay&Lesbian Film Festival • Bakehouse Bras__rie • House of Creatives Music Festival • GLAM(Green Living Animals Matter) • • Center for the Arts,•Mlend Gantry Day Jugofresh • Havana Ciub Rum •" ' ' Menin Hospitality • H.O.M.Y Collective(Helping O!u Miami Youth) �n CRESCENY,f(EjGMT44 • • City of Miami Beach Flamingo Park Tennis Canter • CMG Capital' • Plaza Construction • House of Creatines(HOC)Music Festival • House of Creatives Music Festival • Town of Surfside • JugoFresh . • Jugofresh • Jungle Electronic Music Festival -• r ' • S i<SC _ Plaza Construction Collateral Development Menin Hospitality Iopment • Miami Country Day School,Center for the Arts II_I�(,I_ • Town of Surfside • ABAE Hotel • Miami Gay&Lesbian Film Festival �S�i • The Alliance for LGBTO Youth • Miami Beach Flamingo Park Tennis Center Advertising • Bakehouse Brasserie - • Miami International Children's Film Festival • Center for the Advancement of Jewish Education ' Center for the Arts.Miami Country'Day • Miami International Film Festival (CAJE) • City of Miami Beach Flamingo Park Tennis Center • Miami Jovish Film Festival M E N I N I HOSPITALT' • Miami International Film Festival • CMG Capital • OASIS Athletic Ir„ernational School • Peekaboo Ice Cream • Crescent Heights Real Estate Development • The Frost Museum of Science • Plaza Construction • Frost Science Museum Peekaboo Ice Cream • Town of Surfside • House of Creatives Music Festival • Peloton ,. • Jugofresh • Plaza Construction .d PELOTON • Web-Based Marketing Menin Hospitality • Point Foundation I"� • Plaza Construction • RE:MiamiBeach • ABAE Hotel • Point Foundation • The Alliance for LGBTO Youth , RZ Software • Swatch Shaun T fitness • Bakehouse Brasserie • Town of Surfside • Center for the Arts.Miami Country Day • Swatch 111 PLAZA • City of Miami Beach Flamingo Park Tennis Center • Town of Surfside CONSTRUCTION • CMG Capital - Public and Community Relations • Tropicalia Foundation • House of Creatives Music Festival • Peekaboo Ice Cream • Trances Country Market • Jugofresh • Town of Surfside • The Alliance for LGBTO youth • Pizza Roo • Venus Williams �tr i'� • Plaza Construction _ Virgin Voyages SWCI Cl i•Ciln • RE:Miami Beach . • Town of Surfside • Trances Country Market ❑A AcpeeR cRe ATIve rAcoeev cneArive ❑A • • • 28 Qualifications RFP-No.19-07-02 RFP-No.19-07-02 Qualifications 29 Value-Added Benefits r •,p' ou, [000150 ;' TASK Discuss value-added benefits that set your firm apart including unique service offerings,use of technology andcpmmunid I cervices.Include descriptions,letterspress releases,brochures and fryers that will assist the City in evaluating the proposal. .J:, re • The Jacober Creative team Is not only staffed with great branding.marketing and design professionals At.;. I '- but brings a true"arts"approach to the table Asa group they have worked on a number of projects that W ii•IAN � dlo have been part of the South Florida cultural landscape including their"IRL(In Reel Life)"art exhibition at ‘t ,N ssN 4ati�> ��` �W s� the Miami Beach Cmematheque during Miami Art Week n 20116,and their soon-to-be-published illustrated �' D VS/VWI. G All children's book Joaquin's Jungle Journey"The synergies between the marketplace and the arts come 1 C1// , naturally to Jacober Creative. 'J 1 ;• ,-,01'i f y y' _ 0_ _ _— v1 ;—� I i _ i :1 < v ) i. ., -- - O -IN REEL=L-IFE - -- - ' _ • • = �f y-- sQ _ OAQl9Gf�'S lit _ JOURNEY J IOAOUIN't JUNGLE JOURNEY;CHILDREN'S BOON • l �� O, ®0404:1,. "l •0- •®• - * I —_H l _ • Jacober Creative is a great hands-on branding and design agency but also has some powerful technical j j i • ce`, fry,'vyy L, n• - skills they can call on.They are power users of the web development platform DJango.a high-level tool A k r®,� - _.- _.. _ I for rapid clean and pragmatic digital design.Keeping this in-house is part of the great service Jacober K✓• M•• o G FI -i -- ` p Creative provides ,.?" I e r , \I. i ,g,. _ -1 L•j 44, • More than just business,Jacober Creative is engaged with and gives back to the community.They work "l �8 1 1� i.- I .. vl �-J L—yi-� 1 \.._,1with,and have donated some in-kind work to,non-profit service organizations such as The Affiance for GGG999 f J l._ rTh - �' /� - J t' LGBTO Youth and the H.O.M.Y.Collective serving homeless youth,as well as a wide range of cultural groups including the Miami Jewish Film Festival and the Coral Gables Art Cinema.The principal Paul Jacober serves ( <.^ 1/ �� on the Board of Locust Projects,one of the leading non-profit visual arts groups in Miami-Dade County. •„ F,r;N }(0 SAB NE MIAMI locustprojects C---1b — ; rICINEM_ ...o//m o j ( / - \ I� • When someone hires Jacober Creative.they v }� ( ��, get a diverse staff with international perspectives.Team *, .,� O members hail from El Salvador,Colombia.Spain,England.Texas,California.and of course Florida,and some - � have Nicaraguan and Guatemalan heritage.We are cosmopolitan,multilingual and global in perspective, •'. from our home in Miami. fl C if irn i. [=•iii• �C =.�. _-.—_ p ...SCORER CR.,aYe J.re.-R CRASTIVE p' 30 RFP-N.19-07-02 RFP-No.19-07-02 31 I 1 SECTION 3. Staffing ElJACOIBER CREATIVE JACOEER CREATIVE o • • .32 Staffing RFP—No.19-07-02 RFP—No.19-07-02 Staffing 33 Jacober Creative Management Team • • Paul Jacober,PRINCIPAL&CREATIVE DIRECTOR 'RESPONSIBLE FOR COORDINATION OF ALL PROJECT WORK' Mr.Jacober is the founder and director of Jacoper Creative.aiso affectionately referred to as the Face of the Adrland Mala rieg OS,ART DIRECTOR 11 GRAPHIC DESIGNER Place.After graduating with a degree in Journalism from Pepperdine University he moved to New York City to be a part of the launching team behind VIBE magazine.He brings his love of design and editorial layout Ms.Mazariegos has been with Jacober Creative since 2012.and has worked on all three tourism marketing is a motivating force behind the clean and concise aesthetic Jacober Creative is known for.He has provided campaigns for the Town of Surfside.which in 2016 won a"Visit Florida Flagler Award Best In Show&Gold creative and branding services for commercial and non-profit groups around the world,working in the print "Henry"Award."She is talented and recognized Art Director,and is skilled in illustration,editorial layout, and digital space,and developing campaigns and multi-media productions.He also sits on the board of local lettering and branding designs.Ms.Mazariegos has a BFA in Fine Arts and Graphic Design,Cum Laude.Born arts organization Locust Projects.Mr.Jacober has over three decades of design,marketing and journalism and raised in Miami,she will bring her experience of working with South Florida municipalities and her unique, experience that he wili bring to Le-ending services for the City of Sunny isles Beach.Over the course of his creative eye to the City of Sunny Isles Beach rebranding project. career his work has been recognized for excellence from the Arango Design Foundation(Finalist,Arango Design Award for Emerging Talent,2000),and the Design Center of the Americas(Designer of the Year. 2009).Under his direction,Jacober Creative won two Flagler Awards from Visit Florida:Best In Show&Gold "Henry"Award for the Surfside Visitor Guide in 2016.He will lead the Jacober Creative team in the City of Nicole Jeske,GRAPHIC DESIGNER Sunny Isles Beach rebranding project by directing all creative initiatives,from campaign development to new Ms.Jeske,a greduate of I tnivernity of Taxe<where she majored in Advertising,brings her e-perience creel inn messaging initiatives. ad campaigns for non-profits and national restaurantgroups.She is proficient with Illustrator,HTML and Adobe Creative Cloud.She will bring her graphic designs skills to the proposed new City of Sunny Isles Beach rebranding and marketing efforts,including working on social content,creating branded print collateral and Daniel Peralta,DIRECTOR OF BUSINESS DEVELOPMENT Support for all web designs. Mr.Peralta is a seasoned business development professional with a broad career highlighted by creative design,client relationship management and sales success.Part of the Jacober Creative team since 2010,ha regularly flexes his industrial design and manufacturing background.Part of his role in the new proposal for the Kathie Baptista,GRAPHIC DESIGNER branding proposal for the City of Sunny Ides Peach will be the project management of larger photo and video One of those hard-to-find born and raised Miami people.M.Baptista returned to the Magic City after a stint production efforts.as well as the ongoing financial management of the project.His production,large format in North Carolina.She completed a Bachelors in Emerging Media and Graphic Design from the University printing and trade show experience will help support all event activities. of Central Florida in Orlando,and is a great addition to the Jacober Creative family.She's an avid member of AIGA and leads many of their community related design events.Kathie's specialties include(but are not limited to)custom typography,innovative illustrations and clean layout and design. Luisa Jimenez,BRAND STRATEGIST 'MANAGES ALL RESEARCH FOR SUNNY ISLES BEACH • Ms.Jimenez has worked as a brand strategist and marketing professional for the past decade,and since Greg Shaughnessy,SEO&DIGITAL MARKETING 2015 with Jacober Creative.She develops and executes comprehensive marketing strategies that span social Mr.Shaughnessy specializes in organic SEO and lead generation.With 15 years of experience and a broad skill media,digital.communications,and experiential initiatives.and analyzes,optimizes.and reports on campaign set.he began his SEO career at Progressive Insurance,where he aggressively optimized their search marketing metrics across all social and digital platforms.Her background in advertising and marketing in the luxury efforts.He covers all facets of marketing in a myriad of industries.managing$5.2 million in Pay Per Click and tech sectors give her a unique perspective on understanding the City of Sunny Isles Beach stakeholders. advertising a year. Ms.Jimenez increased revenues,grew market share and boosted brand awareness for multiple clients in her time at Jacober Creative including the Town of Surfside,Plaza Construction and Peekaboo Ice Cream. Robert H.Rosenberg,COPYWRITER Kerry Burt,LEAD DEVELOPER Mc Rosenberg has worked with Jacober Creative.writing advertising copy,video scripts and web content for the past several years. He has more than three decades of experience in marketing,publicity,writing Ms.Burt has been a leader in website development since the early days of the World Wide Web,first with her and event production,and is an Emmy Award-winning leader in the Miami and national arts scene.He was own company Recognition Media,and more recently with Jacober Creative.She has served clients across the the Founding Director of both the Coral Gables Art Cinema and the Miami Gay&Lesbian Film Festival. globe,building,launching and managing websites and administration systems.She works with Django,CSS, Mr.Rosenberg will provide public written content for all aspects of the City of Sunny Isles Beach rebranding HTML,JS and ASP programming. and marketing efforts. Jaeoe.e CPlATIVe ,ecae.e ceeaniVE 34 Staffing RFP-No.19-07-02 RFP-No.19-07-02 Staffing 35 III - ---__-._-- _` Nlcolette Connell,ART'DIRECTOR a GRAPHIC DESIGNER Ms.Connell is not only our West Coast Art Director but also our music expert.When she's not traveling the world frequenting music festivals,she's leading the way with our most avant-garde illustration and conceptu- , al projects.She's lead several of Jacober Creative's most visible clients like the Jungle Electronic Music Festival • I 1 based out of Hong Kong,JugoFresh,and the ABAL hotel in South Beach(a subsidiary of rhe Domus Uroup). ^ �J A graduate from Flagler College in St.Augustine-she's happiest when backpacking with her identical twin rx 'Jr 4, 'SII IY_'-,6*- ,-t.--)44,J / - -_ 1 sister.She brings her unique illustration and storyboarding skills to the all the work uacooer Creative noesCreative noes. r// •1 \ �./ eii 5 U \ , 'I. - 1 )(abler Reyes,SOCIAL MEDIA CCORDINATO.^- - - C 4j' ` ` Mr.Reyes is an experienced content marketinu manager focusing on results-focused marketing.His in-depth f`! _ knowledge of social media marketing and expertise in identifying emerging market trends helps propel - �_ t -�-"'i=--\_A�8 Jacober Creatics's social m.edia success.He brings over threc gars of experience specializing in social media - - a dissemination and management to Jacober Creative. I -h >y Hannah Wendell,DIGITAL MARKETING MANAGER \ -18\ 112,,s,1.- ----', ' ,:- • Ms.Wendell,a graduate from the University of Miami,is a self-motivated sales/marketing professional with 640 pG4111 ‘ /- exceptional administrative,creative,and interpersonal skills.With a demonstrated ability to effectively manage relationships at all organizational levels at Jacober Creative,she helps create content for social media.blog posts,and marketing materials.She helps present campaign analyses and updates highlighting results, adjustments,and media budgets for several of our clients. Joanna Davila,COPYWRITER • _ V Ms.Davila is a creative copywriter with a distinct eye for curation.At Jacober Creative she works with brands �'����/ to help craft their story through immersive marketing,engaging content.and beautiful visuals.Her work I ���///- focuses on the lifestyle,fashion,real estate.and hospitality industries.where her passion for content helpsrr" \ �I,/� brands shine. I IN. . --- W im/ �4wA/A`�� Ricardo Llzama,MOTION CRAPwCS/VIDEO -' /777011071, I/ i \ Mr.Lizama has been Jacober Creative's source for video production and motion graphics since 2014.He's highly //" f/ experienced in all facets of multimedia production and brings over 26 years of experience to the team. I 11,----..„.„-\ • FOLLOW US IOIJACOBERCREATIVE O ❑A tan cele cnuunroe Jon Odle cneArnvr Q . • • 36 Staffing RFP-No.19-07-02 RFP-No.19-07-02 Staffing 37 1, u I •'k • yrY ; JACOBER CREATIVE t{r . T�i- - \ l • t= A ., �.- ^ d• _,1C w qj _ U C C C .. .c, C f. Organizational Chart r1 T r:_ 1: - , -`‘,--.,-7,- r I'•'3 • , _ Paul Jacober Daniel Peralta ±J- - ;�. _ PRINCIPAL a CREATIVE DIRECTOR DIR.OF BUSINESS DEVELOPMENT s -•:••• . A3y d.a I▪ `.•!„,,,,71.-..b It Cl - .:,� i a y3{'r�L+ :4-e ^ I e, � Luisa Jimenez . j{ •£4 i 2. • L .jt. . BRAND STRATEGIST t '2,1`.,•''.::;'..6.,, '''',,l', b" T; 1, • r y I 1..14-' '-:',;:6'° -4./1?‘ 1 s,y r `'4 , r . II S - :.r4.703 MARKETING WEB COPYWRITING DESIGN • °S '�'' f -,• TA -7,....--' „ '4.-''', �i >! 'ill al�- ��•,}Kr” C Greg Shaughnessy Kerry Burt Robert Rosenberg Adrlana Maz t Fe.P -, .. 'v7ii I7 y t3, SM RETINAL LEAD DEVELOPER WRITERa DIRECTOR ART IC DESIGNER ..t. -.li•,. ^ 11 LII �°.•(1 K r.i IPf MARKETING GRAPHIC DESIGNER s7 LEI5y ' h , a >; , I � -"gn t K, .i �- 43 i ' }11 ''F.` ,_ Hannah Wendell Joanna Davila Nicole Jeske ,{� 'Ij i_r)+�Iw I _ I. ti I I •yak• , l ,;- I DIGITAL MARKETING MANAGER COPYWRITER GRAPHIC DESIGNER L ❑ "� L P Al-. _ - _ I J' — )(abler Reyes KathieBaPtista— I,, Ct ` t J• �- -+ .. DI 1'El +e�J _� SOCIAL MEDIA COORDINATOR GRAPHIC DESIGNER S Al' . 1 vrs I � I ,"'• Ili! flc} d �,I ..j RicardoLizama— I l'; `. 1 y�WW``' I , MOTION GRAPHICS/VIDEO grI� `t1 i y�}.t ,I �.'}11 it .Err _ I } l � li 1 { 1 i1 777�:. 11,'1'...„- i • (,I n P eL j •-}• ,.I',,,-.,'::, , 1, T it:',_,J.,, I I bF1 7+' I r 'W-I e 1�q 4y Int i.l�' 1 TA 7: I,l I Ir[o-{y�I7-4� -. 11 ij,r.l I I .Ii.- '4I I Io r• I T. a 1.I • i Il �,.\i Y'.• .. 4 ,4 1 --a p) ,- ,.4°,?C t`il�1l 1 g Iiikr..L,. L'_ _ 38 RFP—No.19-07-02 RFP—No.19-07-02 39 SECTION 4 Approach/ . Methodology • • • • • • • • 40 Approach/Methodology RFP—No.19-07-07 RFP—No.19-07-02 Approach/Methodology 41 • • Our Approach • TASK:Proposers assessment of the City of Sunny Isles Beach needs and approach methodology to providing the services requested in this solicitation should include a plan/outline in addition to the following: • Suitability of the methodologies and approaches used in achieving tasks • Overall organization to completing the project • Ability to meet desired timelines and deadlines • Phase 1:Market Research and Investigation • We see this phase of the project as being naturally divided into four parts: We will address the unique aspects of Sunny Isles Beach: • • PART+ =�, Cualitative snd Cuentitati•:c Dota + Character eJ' Obiaining and anaiyzing the quaniitative'data on residents,busine>ses and users of Sunny Its unique multicultural character with a large number of foreign-born residents primarily from Eastern Isles Beach.We wit base this on the Strengths,Weaknesses.Opportunities,and Threats Europe and Latin America. (SWOT)model as the foundation for the branding program. • 4. Oceanfront Towers Its combination of more recent,striking and luxury oceanfront towers,along with the older condos and PART a Understanding Stakeholder Behavior private homes in the west side of the City. r Understanding the qualitative aspects of Sunny Isles Beach residents and users in order to • address them in more relevant and persuasive ways. Community Being a relatively upscale,safe and family-friendly community. PART] "' Testing • Q w + Bossiness .1 Focus group testing and sveys of unending concepts. The Collins Avenue business district and main artery. • PART4Events Capitalizing on Industry Trends Existing special events,and recreational and cultural resources and facilities. Keeping abreast of local.Florida,national and international housing.development,retail and tourism trends,as well as emerging segments.The goal is to be forward thinking by advising Sunny Isles Beach on which markets and marketing approaches would work best + Relationships for the City and how to best capitalize on current trends. Relationship with the rest of the region.including adjacent assets. • We will use crowdsourcing to improve on existing statistics and to reach down into a granular level for the Sunny Isles Beach.Stakeholders will be contacted for their input.concerns and ideas. Existing available surveys of Sunny Isles Beach and Miami-Dade County will be used as a foundation to then While data is absolutely essential to understand the dynamics of Sunny Isles Beach.and to be able to formulate go out to survey and test concepts with targeted focus groups.We will review existing and previous marketing accurate plans,discovering resident.visitor,consumer and stakeholder insights is the most valuable task that campaigns,special events,and other promotions for Sunny Isles Beach.to provide recommendations,and we can aim for.These are what allows us to create persuasive campaigns to attract more residents,employees. assess effectiveness of current practices. visitors and businesses.and improve quality of life. Sources include: • SIBFL.net.the City of Sunny Isles Beach official website • SunnylslesBeachMiami.com,the official City tourism website • BeaconCouncil.com,data and reports,including County and Sunny Isles Beach demographic and • _ • economic information ❑A Acoeea "CAME iA<0 e.re ussaniv 42 Approach/M.hodology RFP-No.19-07-02 RFP-No.19-07-02 Approach/Methodology 43 fl We will incorporate three different methodologies to address this task: - - • — - t ='�..ts _ )` -+.. 'H - -- - „'k.' 1, 'r�r- `'\\f,, -! ! . _ �� _ �' 1 : 1 r, - 1 ':±•..P.1:;;:.: 11.7...1 � ,s r'fst rN.; b it f- „ ' i Safaii Filo •Edit` \0,--- I� :� `t '' tit --� • o m u 't!�� . �� ; �. y am, -.....4›,..,'- — e ,y __ Gmail _ M '�{�s Oa+ Compose f i .. .4'..z .3„ a -, �{p i^ J'^ ,rte!►. _ l _ I— - — �1 p I. t ' R .4_. te -= t II 1H ;.� f * Starred j.° I.t- ,i,a,._„4.,:,: 0 Srloo2ed /).I' -- _ J.4at.,' , i7 First Method:Online surveys Second Method: Focus Groups The easiest,most efficient way to collect data is through the use of online surveys.We will create,maintain We will schedule focus groups with a mix of residents,visitors.customers and business owners.It is impei:- and periodically report results for this survey. ant to note that the purpose of a focus group is not to obtain any quantitative data.The objective is to find over-arching”themes and detect trends. The survey can be distributed several ways: We will prepare a"map"for the moderator that will lead us to uncover insights as to what the Sunny Isles Beach experience positive and unique.These are the insights that will be used to improve our communications. 1. City Website:Using the City of Sunny Isles Beach's own website.if that is feasible.We might even consider creating a short-term digital ad campaign at the beginning to draw respondents to the survey in order to obtain a large enough sample.A landing page would be dedicated to this if we do go ahead with the ad campaign.However,under normal circumstances,the survey would live"in a section of the City's website,over the fold,with graphics that would invite visitors to fill out the survey Inclusion of a prize as a motivating factor could be distributed on a monthly or quarterly basis. 2. City to Stakeholder Emails:Emails from the City to stakeholders such as residents.business owners, employees and visitors. 3. Stakeholder to Client base:Emails from stakeholders(e.g..hotels,restaurants)to their own client base. We realize that this might be challenging,but through communication with the hotels,restaurants and other stakeholders,cooperation can be obtained. 4. In-situ surveys:For which we will create business-card-sized cards to be distributed inside stakeholders venues,which they can distribute to residents and customers to fill out the survey when they leave a residence,restaurant,hotel,other business or other destination. S. Street Teams:Personal/live intercept would involve deploying a street team to go around Sunny Isles Beach and do live surveying. A<ae.. CREAT,.. El ,.COMER CREAT,.. o 1 . • 44 Approach/Methodology RFP—No.19-07-02 RFP—No.19-07-02 Approach/Methodology 45 • Specialized Focus Areas for Sunny Isles Beach include: Zy • 744. C) -... I mss—..,le ..' t Iit, ! � +i \ hi Fla s_ .z.,,-....,7:,,:, f• ,, •, SI / Government Reputation and 1 I Businesses-Existing t I� ...."' „‘,, \ Messaging Impact i Residents and Services 1 ' and Attracting New Ones �.. . —1U `�.�. :, ? w AA z.-. `lr.; 1 31 +o ;I, _ - i /,. s i 111 i u� t'�ie. •DO d . WO E Third Method: Intercept Surveys 0,.1 j 1 \ / Using the structure of the survey already created online,we can also deploy a street team to conduct +0.+ +wARt \—. intercept surveys in Sunny Isles Beacii. � Retail,Dining and Hotels i • We will train a street team and deploy in Sunny Isles Beach-branded uniforms Building a Diverse I West to East,Beach to Best(such Multicultural City • A street team of 3-5 people for one entire day to conduct surveys in areas which tend to attract the a.-ovalona Resort S Spa) { Intracoastal Integration most residents,customers and visitors. • • One option is for surveys to be conducted on tablets or cell phones that feed directly into the online Jacober Creative willprovide the Cityof SunnyIsles Beach, part of this first stage survey,making response accumulation and tabulation easy and cost-effective. as 9 of the project: • • A research summary that includes results of surveys and focus groups we conduct,in addition to other data mining from existing reports • A brand positioning statement resulting from the research and our creative approaches . • Reports outlining significant meetings,discussions,actions and results • Qualitative and quantitative analysis of current image and positioning In the end,we will confirm all branding and marketing objectives and goals with the City of Sunny Isles Beach, with the final report including a mission and vision statement based on the research conducted in this phase. • • OJACCARR CR[•TIVE ,ocosee CR.uele ❑a • • . . 46 Approach/Methodology RFP-No.19-07-02 RFP—No.19-07-02 Approach/Methodology 47 r '''':`,..\:.". Phase 2: Brand Development and Execution ''r + ' Brand and Message Development l ` __ The City of Sunny.Isies Beach is already one of the most desirable addresses in the South Florida region,an F J'i }'" upscale,beachfront community that has undergone tremendous growth and investment in the relatively recent G s _ • past.With world-renowned architecture,a diverse multicultural population,strong and growing amenities. ,y / _ and valuable real estate,it now has the opportunity to increase brand visibility improve the municipality's av/f n 9 r'' v t 8 '' '� - messaging with residents,businesses,and visitors;to continue to diversify its base;and to increase is worth � r rr, f t, /�!),y��•. J. in the region, S}� '•.gi d ty ^ '' : Its compact nature,growing range of activities and services.accessibility to both destinations in both Miami �;" ,r • to tit,i:l `rile +,'la>. u- Dade and Broward Counties,its natural assocation with the Miami brand as a whole,and long expanse of - • - - .'f11 / I `,r' ry jr ,o�rF F 4 oceanfront properties and access,a,a natural,easy sellmy points that need tv be honed and highlighted. . _ - -,ti,It I/., ss2- . �l�ss5 � ;�- _ Our goal would be to create a comprehensive and uniform brand id_ntity and corresponding brand I1 -9"F 1/I F o assets that appeal to the sophisticated residents and visitors; that can improve government and ip� l• ' _4) 'B?1 f t�\'- • stakeholder communications: improve quality of life: and help drive economic actNity while also •;S /'• i r ''',I\' •. positioning Sunny Isles Beach as an inclusive locale with family-friendly and other activities.Jacober Creative ' \_a :, _ - has extensive c-periencc ^.developing fam-and-leaning branding approaches and mcr!:etin-.smpa:,ns •I. 7! .te, that incorporate contemporary and modern influences with a defined sense of place,while also honoring the E d legacy of the City. • -i9,`'', In our design work,we will create a visual brand identity that is unique { to the City of Sunny Isles Beach including: tc _ _ 1,.. contemporary brand mark/logo Original illustrations -: -, Brand messaging(mission&vision) Distinct color palettes f" ` Custom typography Dynamic photography E...:,..2--',::' ,r¢9µ •'' Of course,the key to a successful branding campaign is that all stakeholders are well informed on the direction 44,-, and usage of the new brand identity through MI its permutations and are encouraged to take part in the t� '� i�'a.\ spreading of this information. �.., -- `�r - As part of this work we w II develop a detailed style guide and hierarchy of subrands that allows all graphic ' )v "I �'-�. elements and messaging strategy to be easily carried through n: i_.. - ;�,�31i /,.s, • Print 8 digital media,Including social • On accessories such as T-shirts and hats .( • Advertising,Including street banners 11 v`Xt.S 41:1'#:: c•-ft,:',;', �f' Experiential activations of the brand • lili\lit . ytt j.-• Jij"1'L'�I We w Il develop updated taglines brand voice and messaging that position Sunny Isles Beach as both new t 1' :I' :11'�" v �(ll I J • '1 "take-another-look-at-us,"and as an existing gem one should re-engage with or rediscover.This will include F - v X' ,.�` clear brand positioning and recommended value propositions for key audiences that will set the City apart �I .,,,,,,,,7_, , ,, r ^Vt from compering municipalities in South Florida. ,i,:f.,, ; .iii . 7 D ,.(oar. <..AT,.. _ ,scone <e.AT,Va o l` J I • • • ( as Approach/Methodology RFP-No.19-07-02 RFP-No.19-07-02 - Approach/Methodology 49 - C G Strategic Brand Implementation and Community Engagement r`" - - - A brand is the collection of positive experiences over time. At Jacober Creative we ensure that every experience of the City of Sunny Isles Beach by residents,businesses, Y E S employees,customers and visitors exceeds their expectations. •,.,..... - I • �,- Our brand strategy will include: ' - _5 - - - Building a story V Recommendations _* I r�O�Ae�=-� _ Crafting a City of Sunny isles - i '�! -] Beach narrative the;encompasses Create recommendations for future _ _ _ I t implementation of!he brand across _ +.- `f I4 areas of discovery across distinct - ' t - - the followingtouch�n nts that en!+a es a �- - t 4 L , ) 1 target audiences:kes dermal g - `, 7s-f - _ ,., `+m Business and Visitors. residents,businesses.employees __ ;- 1 . , and visitors: f -•a a"�.. ; 1- .c .S ( e;4t u 4. .. a ' ` ,.:--,,,--..N:,-;-:.,' _ _ • Oy:imlzing Wei,slie Conten:in,iuding — ; a ' "!-S e ++ y .La Social Media bloc material A s , -.1.1'..2-. gy [1;3 -. i �n v ,_,T!" Creat ng a social media campaign • Plans for Email and CRM Content ti Q` A.v that fosters user engagement and and best practices 'fid-.' i t `t 1 ' ' �'t:'" advocacy,helping spread the • Provide a structure for a visually f LI CONTEMPORARY ELSALVADOR.PUBLICATION;',,,'S.A )V ,1•!:04,t, h} message n an organic and low- compelling and informative S' t cost manner. visitor guide 7yy�f • Incorporating branding into l•- v i• event activations • J as ttk'Yriitt'n s St Sell Sheet • Design of contemporary apparel S''Fr.. �' `*s i. QCreate a Sunny Isles Beach • Striking Signage and street banners r -` - - -CD marketing sell sheat to attract • Recommendations for long-term r' ,/' • new residents.investors and photography and video solutions k,, fay - c,r m businesses to the area. • Provide a structure fora visually - �'� '' `t - compelling and informative City guide j . iiiiVisual Messaging ® , ` Creating amulti-faceted visual 'L (..s `• ''''1.`J� u 11 and messaging campaign to '-^:: attract Miami-Dade Count `L i� County �P� Brand Rollout s } r and South Florida residents to i - s`,1t r/ I+• A long-term brand rollout that works I�I- y j �, discover SunnyIsles Beach as a �� - 0 1/ dining entertainment,cultural to achieve incrementally progressive - - - and staycaI on destination. milestones across the following v; I •P� _..—_______._-__.._.- digital metrics. .. • • Social Media engagement i _ i' • 4��1}� Insights Program • Growth of CRM database J Creating a program to gather • Newsletter dissemination '" information and consumer insights • Organic traffic to the website ` from residents and curtomer ED0151011,f fbMEf.BRAND IDENTITY• Downloads of City guide y„. ,. o ,ac.afR teaAT1YE ,Ato•ae CREATIVE o • 50 Approach/Methodology RFP—No.19-07-02 RFP—No.19-07-02 Approach/Methodology Si r- `' l • • Multipronged Approach ;) '�"' Beyond the approximately two-year time frame and scope of this RFP project,we { =- t __ �. • . envision over the following years the following initiatives.They could be carried out • by our company Jacober Creative,internally by the City of Sunny Isles and/or other , - ' i= _ designated vendors,designed to reach and persuade a range of target audiences. •z"v n t Ongoing Digital Implementation )` I 1' s, f r. • PPC(hey per Click)S_erch S Display(including Reta:9eting) - - - 'j • _ - • A key aspect of this strategy is to create benchmarks for keywords and to optimize continuously.decreasing - _ the cost/keyword and improving results. a _ , j.. .+ Monthly SEO '1a '- I r.JI f' • Goal would be to increase users,number of sessions and time spent on a page l "- tti - i"` Social Media Dissemination&Engagement ',r ' . !•!.- ,f, C • Goal would be to increase number of follows -:i` -- ^• ! - ( + Create high quality posts that increase eyeballs r7°-•' • v ,'. • Generate more impression ` • t • Create video content that that will increase traffic and clicks ��_ ./j' r Blog Content Creation _ - ...�, Assisting in creation of Sunny Isles Beach blog to achieve an increase in page views and time on page I t - " • r,��;a r-,I Website .-- } • • Design,program and launch a more robust website -A 1 IN- f •:•ti. J • Increase page views and unique visitors f • Working with stakeholders,increase referrals -i ..r !r" ham''r_ fl• { .f' tc 1/ • ., t Newsletter t '—'1' - r / ' • .1 - .a. • Make sure that a well designed e-newsletter and print newsletter is produced.to increase distribution and I ` ( / opens and clicks for digital edition , 1 - ,% , Print '.�' '1--- i / •'`.7' �r i i +r 4 • Create impactful,eye-catching ads that can run in local,regional,national and international publications • '�' S _ �� Public Relations r Work with existing public relations agency to optimize downtown Sunny Isles Beach's marketing actions e ..,•71.‹.. •! f; • ( {L• f and budget. 'Ti i� p 4 1, 6. ` +{ t i f 4T Jacober Creative has a proven track record of completing projects in a timely fashion,meeting all deadlines I (.' ^ - f I• l I e -1 I t . -.; ( 1 1 '. 1-t and goals.We will attend regular in-person status meetings and provide a weekly status report. t. ..1 E;" r,, ffes' �•,.'{ ' .. { r.coeaa <erariv / .—• -' v./_r• rriI _ - r . ,•li; L f :'.', 52 RFP—No.19-07-02 RFP—No.19-07-02 53 SECTION 5 Financial Background ,.Co... CREATIVE JACOS RCREATIV . o SO Financial Background RFP—No.19-07-02 RFP—No.19-07-02 Financial Background 55 Rot,N.oamA PROFR eoieioRwTE AMNUALREPyIEt FILED.. OOCVAF.Xt Poi0 k.?913 Mer,o7,2019 Entry Ihanc JACOBER 4 A55OCHT'PS.INC, idKiiS�of CIorRR PrincO11''Plici a 91slraat .641562A8QTGC N a i 1190915 ROSH aIILISI'S 'NPN aU>1,4,nIY Cunvm wwq Amit. • toil:NCOr i4 Rcari. 0UIIte91 N0IM11 RRACN.FL 93139 l/5 - . FEB NialGer:'05.111174* Cetlpea?n_el,seatiii BeiliaS_'T:r_ ?IAB.aM AO11rN$O c1 C..Tnnl RepMljnd Apint SW LTP=,,+NOW SATh all ' _ •MALI YNL4.ti.11Ih u %nra.+:.u.—:rrtiww.a•'H..in aa.as aar,Mtiv+sn.saa,.i Ivxsdruw. 'MONATl1RE: PLEASE SEE MATERIALS IN SEPERATE ENVELOPE moi:»sAti Rq♦V,~ ..a 'dMedoi..iar Mn0: Balance Sheet It.. 'Pg — Ir VP- 1..'e SPSRo,R E,•I.L 'Mss WALT/.r 71;1.4 Statement of Income me...;," �INCCLNPA'D. 4 ACtso a.i eoao 591199rt Statement of Changes in financial position 'Oyu:!JIMA O9Ap4 FL.3 SIP i3i.2¢-1 v.1.MAN PI'Li11, Nate,to financial statements r Auditor's Reports SIGNATURE:OAMELPEPALTA .__ __ VP - 'U34712019 .rs:.Iiyry.PIS5i OaA.om.•Pwl OM - JOCOSE! CREATIVE ..CRIER CREATIVE ❑A 56 RFP—No,19-07-02 RFP—No.19-07-02 57 SECTION 6 Agency Billings El ....CORER CRRA,IVE ....CORER CREATIVE • • 1 58 Agency Battings RFP—No.19-07-02 RFP—No.19-07-02 Agency Battings59 a 7 .. yY A C C TASK The bitting/payment terms o`the firm Discounts orovided To,prompt payment,i{any • T e �TY,�cr + ,; a$r Biiling/Payment Terms rl :------L't , '"' -m T..,c'. e ' e t...- ..-,moi" o._' • - ; ,rfi?3' ;rxr � c' - a •t� p �; - . . ,'g � ' 7 s ' ; ' ; '� y $ Retainer at signing of contract of$20,000 X34 • u' _ 'r', .‘O.^ jy` `y' y _ 1116114111111811141111 , j erri 'r '� ,�, �+ ws•••• Monthly payments of approximately$4,000 4 . ev •_,..,1_, ,.... / ;: ° 73 • tib e �ar*vSe7 - �� e • y (Q�;.. i 1 + n /r{ E,,,-`.,:r: 1f 1.t I}PC ,.41:i ,y -i .J l7-,.pL JtsM▪'4 �..t 4 Q_. ,x -'1 { 'p .e t' �]{!�3 4 I'Sr '- -_,' Y t3 .. C-- li `y„-";r � y -,.:-.',,16'.L,'".-',..; ., ti +5tl }y ■■■s] Total cost of services$87,500 r #f3 s � ▪ ./r oft • sF�f �j�ab tl.„,gi z Lk r• z` { r /.rpt r` l r�,e G ' l '-�*` .:,....1.,-.1,. r U+y,.T -"4x a +r ) lot,,,**•''.t5-s. 4.,,ee t:* 1�, k f Cc ,f Fi '5".1•11.••.1,6' �t�.Y'-ka t {1sW+' ,�. ` •^ 1t j` `moi/ + - ' :.t ')r, -s (k. 1k )14;, ,'''.. • ❑a 3-, .r.1e. vre sib.,r. { rel.-i {'3 1 - '.l..rf.".-� `fit' yN_ f 0000..s c.-..iv I�- i -'-.1. LI. .'l nR CIFY-.?� i+u�: 60 RFP—No.19-07-02 RFP—No.19-07-02 61 SECTION 7 Creative Ability ElJACO... CREATIVE ,.co.., CREATIVE FA 62 Creative Ability RFP-No.19-07-02 RFP-Ne.19-07-02 Creative AbilityV 63 LSIMPLY SURFSIDE' - - Surfside,FL •':r ''---- 2,:-::,: . - t Travel 6 Tourism r OBJECTIVE 'r, /®/ The Town of Surfside needed to reposition j;I ^11,j, _ - itself alongside a new wave of luxury �, developments that were being constructed along it's shores.Located on the ocean in Miami-Dade County. just north of South Beach. they were promoting their locale i• i L- J..—-7:: / as one suitable for more upscale. luxury /_. f f consumers, as well as casual and family- -1 • r •friendly ones.Surfside needeO a full package Cf - -from a refreshed logo toad campaigns to an updated website. - ��~ 4 :THE UPTOWN BEACHTOWN•, :1" 7 r RESULTS :he curse of several - - - 7•_ors..c=bar Creative addressed the Town of Surfside's r ' _" destination marketing needs from several - ,-K�r _ angles, always Improving and refining the /+ j; , �li.1 • messaging with each subsequent campaign. - / In 2015, we Introduced "Simply Surfside." \\ < OF 11, 2016 saw a new brand,tagline and direction r introduced in"Uptown Beachtown,'and most FLORIDA recently.the evolution of that in the"Fab,Fit,CSID ram"campaign. -y,j MIAMI'S UPTOWN BSACHTOWN •��_— SCOPE: ( - �_ • Travel campaign concept 8 execution I� — • Photography - t i - h-. •_ • Website design&programming -'""— c*.d "-^— • Marketing Strategy "FAB.FIT.FAM.' • Social media development '•`4 c • ( -,l'<4 ,� 1> l \,;t:•,,-.7.1 wer" sgV.+' :GAJ .,t,, i... ` .. 1 oJA-OBI. CeIATIVI JAcee.a c.IATIve o • • 64 Creative Ability RFP-NN+o.19-07-02 RFP-No.19-07-02 Creative Ability 65 1, "Y,$;',":",,;* •e+- C6 dive •✓ ATo-."-ate 4 a CAMPAIGN L kr ' . �y.. d °"•ri ^: �',a�S' , ' -"' '4" '� P'• ' AL_ la P' 4 �„'i3 r f S. �P • e t "Simply Surfside" p�t .h r..- --;,-1-7,-4.:sSti k.. s- te r_. P4 ,' •�j P 3 p bif 1' t il!--,..-7,K1 _, y J'� ,!'.a' 4,'-, In 2015 we created Surfslde's first ever a„ f (, f �W �^. %fix ra..�� „-� A^ marketing campaign to highlight the Town '-? ..- r 1-; y'.rJ `- • i+'f• '.1�!✓' ', ,. t(-�J" �,yUf. ... a r 41 as an emerging destination in South Florida, ,tr' , pi -ta# �/f+ �s "Simply Surtsido." Jacober Creative doral- ,., -- � .'9 p a;:�✓ v,, ' J`!7. 1 k,,I�'.. $' 4-, .r�..C• 1 ± • °ped the now"Simply Suriside"taglina,and - 6, _ - 1 i 'r. �ti �.. • - -t - i-',—,, J I,�' .~ •-'11.- 7: bullt a muitl-media campaign around It, y sz. i �l J "+• V - tt �; ? � The intent was to say something simple }> a� • r e � , • `Q {{ i •' tl about the unique and inviting elements of '� 4- P fl 6 y- az �>' �.y q - the town.P.catch phrase was needed that '.. 1 �'. _ ;♦ iu C _ I,._• was easy ie rete n and very me notable. I 7h �� Y "Simply Surfside"was the umbrella concept, f `" f R Pf a 1�,p- 12a.''...-7- t��,.,,ww� Ljki.A � ` t Op s...4 f`r8 »i•+ 11 -- j - with additional slogans branch ly oft from '2 nr f .,. 'F ti 'h"'j=;,-- there. j there"S"Simply Delicious,""Simply Special," tl "Simply Effortless" and "Simply_ A Great 1-1 � i; II.° � ,_ ,--- 4 _—.,, ..e� -,ti �l` A.. ^� , t Ge.apay."We developed new whv.vgraphy, pn', T�fV-. V 's' t .,- �fi : `'�' ,*,�,- - =rs� — } 1 I -, 13 f';` T !x / 1 _ Z.A6/ graphic typography.ads and copy ta9lines to �I},+, t ';�: } I V - i` ' • showcase the Town of Surfside.The tourism t/rq.' 1131'7''». i r•n i S I r` - tS ' ., - _ r' -----� - -- - ' 4 1 }'y'/�i campaign involved a model,a hot vintage car, ''1ifl f 4.. 4f h'�' .6+. °Y: -- - •�" 74-,14...4'..., simple art direction and styling with a retro- _ », -4 t ie ej -� forward undertone.Bnght,fun and energetic, - y, ' 1 {!, 7-1: ..4.-4'7'...;. ..',-1; ;'..a.,? • the visuals were helping ___ - redefine what it !'a'�Y4+1'J.. r. , '�i r� t^ meant to live in and travel to Surfside, ..3°Sl � s ;i 'fi` 11.t'tPik ' �i . At'. , r r; rp. °Y ti L� y JC :L `Q - •.,{till -.1,_,•-'5-:;-'-'-'-'''. M fl "f(((((( .. ----------,A i 3-',.6.% �. ,,5 i. f' `•.-- r `... t-.-_ ""r1." 'ftp���j,, VIIK'%h.i 4 t- ."J�:.... �' 1 , i - "!mat t i �. �.-.--- -- _ -- .- _ — - ' • • ~'-.,.-:_t_,-,---,,,,,,-.-1,--.,?_,7,-,,,..-..��— ;+.", ^''i..--.. ,.�-i 1,'.,--N )rte a 'p� .t x rte .• _ tg•a I Fi : .71- ,"`� ,rs ���{%�_ - ElAtoe.. t..ATIVE ata.ae �ae.a a o c • • 66 67 • Creative Ability RFP-No.19-07-02 RFP-No 19-07-02 Creative Ability .. .. _ -- - a .. , . ..‹,eqzilit 1 ,.T ' L,,- . . _ . ... ji, _.,,,-,....... . , ,Y R.••'.' i '' •'2,i1 , .t2%..abf '''''''-''''''.."' ..:...2.7.,;1.-“ . ,:• L Vts , ;-'*;•t."4.13' I - - • _e,;•:_:.--,--;---÷:t.:"..i..';.-- -;--L. ' r ' tl;g41.,:i:457:74t;i'i 1 ,,s. ,,..',(,P!':,....-.0 „ ......o.-.., ..*- ,'%•'-_.:1'tv?7.1,--,,,,- -,,,f - - - tk_..7, N $ i: . - t., , .AVDECIPOUS r-, 11,. 1 __ v. ;,-- .sintav - -A ---. .-- --- --qrr.----- a-41j_ .iiii4), , ;I'll. --r:S"11: "..! -,,,•7 .ei 1. . 1 -kpEiteicrus ,,.:, 2.,..51.....E.Ili! • _ , ..,...„......---. , ,........;;;.....7 ,......, . . 4.--...,,- -'5'.r--' 7.4...,.., .....5, .-- .... ... •..2 SW E ET-qiet---;-_-, „.- _,I , ,,-----" A -... .r ' '-.Z0 k UNRORGETABLEL -,-. i. ,te:*IN,' j. , e7' - 1,.:i • 'i%, - , t'--.,,1.-_- iid•vi4,..1:1•W " 4.,• _ . ,,,,,,, .... - SEAN DrliTrt•9457.HA 9 0 IN G!1,/E•VairSurfmGefleon 1 ''''.. leP....--a.-. <-' . -,...- RIR* ,',..:•.5-.. ' i V ---1 ,11- •.7.•4111,:.` eril •,-,,,.‘. . SEESIDE al, 1/4.: •, • ...- ...1 •--',7' ' \,.. :t* --- .," 4-,,,:.:.:11 •'''s. ' - ..i .44 f7,- 'rl' -'I;--fr.-I:.•""..-:"11, .1 ti, Ae, 'I r_--- - — - - f,,,---, ---,,,,,_,--.. . ,-,f\,.SO.4„.,4q.: '''''7-'.rl'44 -.,,.,.—.•O` \ -- ,:_-.. r OM , i i,-.......1.:,-%.-ri.-.a:.:?? f t-,..• --4-..,----41r", . i HOT31J.: _..._. ._ •.r%•,,,,. . '' •-•"----.....at•-••-",.-1, t''• A, ',,,,-...-4. 1.' It't. . \\. - ---e.- ' , Simply1 I ,._ .\ .. _ , 4. ,,,,,.. COD Ittty '. ....F., DELICIO S. ,.7..,-.;--:-._-,t-- , .,',i t ---* ' **-'''. - ' • •' - • -0--r:::::•,:::-.=_-•:--,1.., ,,.e, li -.:-.,...4,1,..,.--,--.:1•-,6, ---_-. ,•::--..,. IQ 9 • •10 la-;.7-7-,:•-•if''' i .11 imi,v, . —c„..,,-.. ,---.. ..-:- - - . SOIZIOE d , ' ik T ...../1.....!RIII...,- : :=1:•-• '• .. • ••• % Sr, RIE• •411...,•;4,._,Nfi.f.••• eg.t ,-'t . •`; ' TAI.,-, •."R.V' .......m..p.y„,, ,,,,,, 4 --- p-, [ . , ,2. :,.. ........ ..,,.., .._ „,,, --;-.., 't..,-14:7,?„-5011: .. •ma:t ,,...i."3 'J. ;'.Z.f. :14"4,.. ;,..:...- '7"- '- ' NY-W:E:t .-„aa•.6.11 -.1.7---,—.--7. --.,-,` '‘,.''''...'.... --f 1. .. -".."..V:t1Prr f (- --Ili,—F L 0 R I DA:4,--, St_/. - a eM61=111=.}.........:-. ,........ ,.._.,........ ....-- ••'''Viairsartlirt...eiL.A.-66ei \• 1 --'----21." A."ftSrM" 4'..Zir.L.'7. ',' ' 1•' 3'..--' 4.4.''';'..•:;-: _7.-__,-.,..::-.--.7.--...•-• t ) . . ..''llESSIII 4a',.._117--.',1_,.;„• ''...-.‘' . t!iqn,..V.Ai v.. r.-------- — 1 705H5 DEU•9517 FiARD IN AVE ..."\ t,4.-47'114 3.1,-- .---=-==-----..--7,74- 7 =, •"'r"":-..i.:.,., ---7.'li - I fiJj ll- j.1.:.--: „.re.;"!1- 1..1., '%. 1.---• ,_.„'F-'- -.;...i• 1- -10-0--c,- - ------ ...;•-• air.,:t. .'•';‘, '!: ---- - . - - 47..;- .10""'''' .,,---'..” -:-.. J?-, , .., .. ,, JACOBRA CREATIVE 0 0 "CORER CREATIVE • • I ! .68 Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability 69 CAMPAIGN �, G O -' c G G "Uptown Beachtown" In 2016 we created"Uptown Boachtown." To better align with the now wave of luxury 0 developments happenluy In Surfside, 0 V.- O - c v . _ O Jacober Creative designed a newly refreshed c # _ Surfside grand, w(:h a fluid n:ro-meets- - _ - _ _ ocean-wave look,and a bold color palette P600006 that Is carried through In all the materials. UM=COO CIZECIVOZCI . In addition,we created a host of hand-drawn - - u - illustrations that play off the iogo.to evoke - - r .. • restaurants,shopping,beaches,real estate _ _ . ' and more.for use in ancillary collateral.We ,^'Y`,- ,-.e, Interpreted the"Uptown Beachtown'slogan ___ r ,0 , in a series of diptych type ads,for which we - ''- provided the concept,photography and art s e'....11.-'.�' ••��:�• , direction.The left side shows a fashionable, I - .2 i e e e e -� - more luxurious,"Uptown"activity,and the t right side shows more of a beach vibe,a +,t 4 -,�; e casual and family friendly one.Two saes of ist'' t� the same Surfside.We handled the relaunch of the Surfside tourism site and isolated , _ elements fora mobile app. _ ! • • !ice 7:A. ,I . . * � I �rr �,,��Ejjj • [nJ a i' ` ' ' '- rp- � e r aIm 1 ti ,,a1` . IliciitilE'6" Y-1, y ••�c 0JACOB-ER eea LTIVR e • ra.oue CREATIve ❑A I 70 Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability 71 i ^ ,,t .--------., .. _ ,, • -. _ i. 41 t ?- . - ' Video Production 1 ' " - _ , , _, _....L,_ i, ...P:,,,,,,._:, f`•:', We created two videos for the Uptown ...rtr‘I \ : ..: - : ;:...,:;;;,,, T - '...,':::3.- 4-_.-1 '*? 0 ' Beachtown campaign. from ideation, r---,,,,, .;. , ' — 4.. '''',...._s , (, ,,„•••••-• _ "-.- i - — t)' production to final edit.The first "Surfside '1', . ,... . . ,,,. „ . ...1 360,was for use M marketing and tourisrn . ' ' N {A ......--- -- , „. . ' N.:. - , . conferences,and at trade shows with partner . , ' -- -:'.';',7., ' - 1-1 , - - . I _ A hotels. It was a fluid. smooth video that ' ,, I, .., , ;.. , incorporated great 360.views for maximum - ' ..,- _ „..-- . -,,, 1-,t, - dramatic impact,following the same character ' - i .• '- I.11' r .. ,..., , „t- vett through a variety of scenarios,from biking /-t .. 'i.,, ‘.. , ' .— — ..:i —...:-.------.--- . I^ the oceanfront bike path to driving through , , .• the main shopping blocks of Harding Avenue. r- Y..) . , .._ ,. - - Thz second.'Surfside Wir/7 You Wore 14.-.ve," • ' was ftsr reaching potential visitors dirmtly i ,. I , - _- 1 0 _ ...---.7.13,, f _._ , • ---4"----1---' through social media and the Town's website. I .,,. jr:11411111111 -- - . We conceived this video as a"short film" , e that tells a story,leading the viewer through 4 i.,...9. , • .,, . t!-.7 hig!:point!cf the Surfsid,community. h-i, 1 ,L,:el showcasing its hotels.shops.restaurants and I • . i ' ,0 , :c.'43/4,, — beachfront.It's"two worlds collide in Miami's ** i ' 1 .1'!7_;ft , . .. T Uptown Beachtown,"a tale of Girl meets Boy, a . , ...) ., A ! \.. -' Girl loses Boy,then Girl and Boy find love and i '. s - , -----' -.7j • . • 1 i i -•f--,;:,- • , - '•i '4 everything under the sun in Surfside. ^' r=3.-1.--,,,,,,. II,-, ,,,, _____-7 ----- — - -- .... . . _ . - _ — " - - -- ..rr.':. .4.- ..s• , ^,"'At, '; r •., N • •.. ',..,..7-, ,, .***1,,,It" .1,,,,,te.„,, ' ,-11t:Milir• . **.*;*'Mk 1,-.!''''.......-„- e'-X.*:"-x*:._',.-.7 • , . ,(7,i,.,', * :12 • 7 ,, - .17-: - „.,, .!.... _27--.;"--__t':_--:.-,,-3... ..."-95z'-- " - 4,- .-•:-:=.-,,.. ..4 . .., -, --..,-. ;... -- -4:- . In f.i..) )-,, 1 =- --,..-- -is---,1,,,,A,,,,,,.= . ••,, :1-...--....- --___ ,.•., „..,-._ ._.,, - . __. . . . ,,,..-:... ,..•.,, . ,•_, .....,,..cv, —.....—-_ ,...., ._. ,- --- - - •---_E.--,i...0.).4 ,A<c."-=--. . - 1 I . - ot-1_ '\,\. .s' Q' \\-., 7,',.' . . ,.. ify/,-- 1 (r, ._ 1 , fe:7.--- ..,----- _- ..- ,,-• _.,..„..,L 5 ....,:,..,,,-,,--- , ---- - \"4 ' .V---;;,-.1 \.' Iiii)....s.f6W_, _,._....,,,tricifiita ,-, zirkAk.\ 4 ,...x. . „;.,,,, ,:-.7_,..,....._ 10..,_1,.. ,,,..a.....,,,,,--L.:•,_ ,.__.....- _ :,"?,..F. .' '‘)., ViWelt 4.•;,....i _ . --__al.-.;,,,,,,,.-.255;,,-,7,:&-Lrri-„,___„_,,,,,,_-_-,-..4.:_tr—,--;,_-_-_, 4....,,. •,-..,--r-- .,.-, ,,,, ,-• •- r1.-.:.,.e-,..-.:4',•-P-.W.... —s'r;'.'-.'-:''-.'--'-ip:.".,t",'i,.,'...', , . % (r:....t ---,---.-'--'k-•----t'. ---,--:"--t---_-,-,-T:z:.—'--'i:,'4;;:-—;n.-.'.-2,.-•=--7-=---.-....7....-_--.,.- l-—_,-_.•7„1 ---_-,-._7I3_r--'7.;.-„---:- 7;,-_i,L..-'„-,,-k,.-E.,--r--.....„.„-.•„_7 .i.. -1 --,A -,—,...‘,•-• , 'bi •- ' -''''' .•••••----:„.-2-.--- -.__.■ il% . • .1'” 5 . :. . —u,--r:.... .•••::1,-.'-:.-,=,,': ."':::•4'.f.-f•-- - ---- ' :-.-7•41-aM 1 - JACO... cee•vive 2 2 .1•<0111[11 CREATIVIE • • • I '72 Creative Ability RFP—N.19-07-02 RFP—N.19-07-02 Creative Ability 73 ii •e gill"' ,.>77,11P-;-.7- f .: \\x ' rS .. s• "f \ ,) 1..41:, i _ _ ' 'i r'I,- _ 1� e« fll 4 r rnh � - -- – "T'.i" III 7 ! •'C:. ,,,�.1.. _ ,..".TJ \`~`.' - •- ®. ,-3 gJ_ Iia` �' - 1. •3'— _i — { l t leY.'r�.'�`ti±`.+N- - • 4 • • J V Ji." B n 1 ,l�k'C. �.�,�...,...._. r ...,7::„.._. a _mc_ S I ' • • ' ;':- T11-:-.- --:-. cSuiftl. . '.• ,, STAY WITH US � � �'� :� 7 .;..,•,~ ��' ='(/'- rr 1 r_ �,J,':r S_a/ ..L.,./....5_.. A.: I � rt J •-- - /'CJs i''_-�!?{� 1wt 14: • 0, { r''<-5 = ' _ ----I.:—_ -- -- 1� (-'7' - '. 1 � Yiwn � l' '''‘."3:'' •\s s f.p 4 t;.'sg'"._,w •••‘`''‘. ' a 4?"J" 4 . f. _______ . AMR% '' — . e ' - ra4% x - �?s1 s N r r.�� n• c��l f .. I ate••-•.2;,-- • . -! -.-±,---;,.-4,iii r� t ✓ f:-,A� 0.1. _ rr k4".,. ti I { 3 ( i I � • ` ._ . MOBILE AF { �, f,.- e r!, r r.".".....0 gt `r r`- Int • 2 �rUN LOVING � 4CAEIYIWS� -•,..„'"";., r= ~ . � L1A( I 1 \ l ` .. �. .. 1`1.=.�_s__aW L l 3=�F3 N _— =-�-�1 c..5-_ Oacoe[v cnearly_ JacoY[P CRIATIv ❑ t _ 74 Cr-.:air.Ability RFP—No.19-07-02' RFP—No.19-07-02 Creative Ability 75 Govt of the 0.0001%:=,--2—_— :1J D001 :;u ® y° O O R ;� ry$j t "---7.--4.----'--o� ®,:..M:N:. s ` ) hPT4� W N i �EIA�C' T oiW it AVS FAMIPLV TIME I 'PAO _ ��L(A�G ;p u m nm I , '. r • ---- 5ur'Nd ti ih r. r z'�< I�i , �Ju RU rs+' iRsr �- -- =� �Cl��'w- h c k�--.j t•T .CY4 ,ig . SPA TI �:) ( V ' f1(1 r� I ,� ' ._ i. • i CSA xtia:4,e e;{ A •, __.. .. Am.nun A I ... �n r 1' _. -1 I� $llC\\CJS rl 1 �ry,= � U P.T O VV ' _-, .•_`` BEACH TOWN 4'^-O �' i�..� T E CAUDS A Q 0 ! y �., V/IP. .,. Y 1/� .NIAf I'SS =� ' UP-TOWN Cri,�� =� ,' U PT,.O W N ! BEACH TOWN F� {� EA o E fi'Adlu.r v • C I NEP MOMENT la it MEDIC I INDULGE - CHAMPAGNE :ate ` ,.f — �°i SHORELINES �, 1 ter. „ i I --E�i' `j,��'..•~;•�•Y`.. • • �.-+y.......:.. y fa c[m , J •� I- V,';\a~ „ kt _.� ff�r a , \: i��,�--5, b SUR-NUL",LriNtI MICH ism AR• ••'a LOve<itose-IyltN\G ,...0,,t`,2 r: 1'11111'— • B •+ 5aA1 60, GMAYOR ?1t \ Ct Iryq k ` .rs\ 11 _ ;� - \„�if ` a 1,3 I 1 -t,\ C.57`0 ��, _ f �_-., titd,r _3) F�.ata �C�N. .t.ti til' .J-, s , 4''---' 4,P-'P. : D ~ -- —� , ` � O INDULGE CHICAGO 4V !OR� AFAR Luxury Magazine MgOAZNE —� �✓a`_4 , t • V I® _ Eci. LR ) Qhr?llinmilirrull aiir waY �.' 2+t CJJACO.ER C.E.,I.. ,.Co... CEEA. vE p • 76 Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability 77 I CAMPAIGN C G. ea c.: ,= - = F "Fab,Fit,Fam" nap Families Is • • And in 2018 we created"Fit for Families and Fabulous for Everyone."Identifying a need to further the Town of Surfside's messaging - • Everyone• to better align with evolving tourism trends, r. wy incorporated an emphasis on wellness, - I - - family time, and outdoor activities In our messaging. r" An evoiution of the"Uptown Beachcown" i -� theme with a fit and fabulou> spin, we (/�CsMs�''+�t !.•'..--. . --'1; worked feromn concept hotog seven .f^ - . 1 V,� ya..r t*+y. .. implementation(a 12-hour shoot that included - underwater and aerial phot capturing four m -' x different scenes: BeachFitness (both '1/4'',! casual and dressed up) Beach Fun & ll . k _ ..._ e l "'"'"- Frolicking,Beach Picnics.Family Bike Path ',.. . of, '�.r-e`- _ - .�..+4t I 0- � Time Family Time at the Community Center, s ,' - ,,.-s �F c .a ,- w -mac' and Tennis.We created images that were �� Tr ,'r"+� r (I r unique and dynamic-showcasing themes si''' '' l`1\I f.�; of family,fun and wellness while featuring a � 1 '� .�L Surf side's beautiful natural surroundings. J ye t - -_ '- .� �_..:_—�- n11 �� -i�c t 1 - - ",, ,ph - Vis... -,__ 1 wr bP--.,,,•_,,..., t J YJJr/ EDJACO•ER.CA.ATIVE JACO... Cee,.,ve p . 78 Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability 79 .... ie..- 41k........ +-e a.., s r,.. :aFP T ' SU' ' FL " �, n "4 y` »_ (A,i] SOGIALuMEafDIA;PRESENCE � " 1 / �;` 2017:2018 --��+ r.;;,,,,`,.,' x '1'. c \ f, :f c •p -m $o ` - - 1 • �.);. • _.r-171 1r,'; y}p,„„.-- �`k t i..,,,,-.,' .'-ar ' _o t - tai '4 -, L ( — i t9, '� Im pMMns 1`7 J 1 s3. 63k r 640+ j`r. t. Total ;� » .- _ _ c = Cr "_' "'..T? 7.` 1 .,.,' „/'�. ' -T _. Engagements ;; _. -+ :c ..5 .rte,, _ r Ili J _ 1 By v'c¢�._� � - 1 lilr 1 r' � � _ 10.5k ._ 24k —'�r i����}4 h ti ' I ; Total Fans Website _�::_I:.,. - - Referrals i —' — _ .. • _ - c J .. - ?cd A y• c .�.. 1 ."5 - T- _ 4 C JT L ..T • q 'v 4_ 'm! _ yin ;S' 1 J w f .. . �'," ;,..r Y<. ''9'a`�!*°s-m.+.y-.�._c���"axa—pp.-'�•.ma.c=.�..�r,,Fz,..•`.»-' ';��+-�y {'-'-c�c--t'+.�•--^:�-'7� r";`' 'r4 % .`-�.mac• . M ` a AIN- .'z,• �1.; ...,,.7,1_„.-1-v:-7C-`52,4'..4.-.. r ate.; RS'"- e Y • 6,0� ID ftom7� 'i � ' " _ a. 1. M 1 -r _ Lrs l • . r � -r• i. ,.. 'y�r _ .�,� l.-- il} t -47.-.- ''' ''''..'- jr. ,- y, ,� --423.1- y,3�L . ^ ,'* +. 'i ,� a � Y'.s..' . 3RJOP3ODQp36 t4. Y.„.•.�-t , E .. ,ACoa.R CREATIVE o I 00 Creative Ability —No.19-07-02 RFP—No.19-07-02 Creative Ability _.Y 1 _ it "Nv Ir. a �~. R • ( i al � 'a 3/C1 � t �A t � - f.,..- __ 1,. Yea- f Y.J 1- 11 It, t�+ si w J JJtryt - ` 1� `t r W ` .r •a / Cx,rJ`� � �'-'T '^.i, Frr- -.'--A trWA''''' �]z r �' t -il doh ? ��� '� • . { t T 4.. Ix' ¢., '"t7.K ( - S } M i I / a 9 .+---�—" Fes,, ,� _ IL - 14 ,. .a .�.� 1=_t�--t "r7.S.. 1 d 1 `"�- tf.„11[_{I _11-,Li,-`"1 .'�'. � - rte'+ .,416.10414,, 1 1, -...v.' �s g a r1" 'arril ss I F‘fa _ .._ h{ 1—[-' --A--'`'''f , .p. � J`, ` y� c iY,^a r _b'�tlet -et' 1•'V-t), `ille-- .,���+ o 1.7,4.t.' rq _1 �t'� t _ f. � �1 MyJ!,4 .111' 'l5 '' o � .-l ''' i �.���r�!��' ' J`. ,* / �, ' ,el. gra sT.2 02521 •l{=r .`1'� mn.44 ;;:: $n,% t I. ❑A Acoau CREATIVE ..- .A<oe Aviv n en CREATIVE ❑ I82 Greative Ability RFP—No.19-07-02 RFP—No.19-07-02 Creative Ability 83 ***** 1 FIVE-TIME AWARD WINNING CAMPAIGNS SURFSIDE,FL 2016-2018 .III JIS:Ts'P GufGC:0l5 •dt • li,,,----:;c).e te e, ,,.. ,I.., .e.;:.-.,'i EXCELLENCE I— 1 GOLD BEST IN SHOW BRONZE 'Henry'Award 'Henry'Award Resource/Promotional Social Media Campaign "Wish You Were Here"video Material Consumer BEST IN SHOW SOLO Visitor Guide -Henry"Award Visitor Guide l+" VISITFLORIDA. O ,CeeER CREATIVE _ lA e,ts CRtotiet ED • • • 84 Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability 85 {s rr - Flamingo Park Tennis . Center �p;., _ ,,jl r flANING°P r'.K Athletics i 4 OBJECTIVE q' ` 7'''(, _ ----- i��` - • Flamingo Park is an iconic urban oasis at .4 `\li -- 8 -y)`• • the center of South Beach and they needed i'iNQ' 0 �a=',� -_PI . an update to the mage of their recently F - —11.-z-, - modernized and rebuilt Tennis Center.They -< _ - wanted to reach out to a broad range of - ,- i - visitors. not lust locals, and position the ...L I center as a"must-visit"destination for tourists ' f sss'��f who have an interest in playing tennis while �.-1 ( on vacation. 4 I L y1 n tV'-}}LJ I� S)r�1� REsut.Ts ice' ), 'oh ,V, j)'Li�C�1� 1t �,4 The chant provided one specific requirement , J' '1(i�o t r7 (`I`(��'6`� • 1 )1 -there i,ad to t,a e'ia,l'ngv.,the 1,0.Using \rI, }G (1.5. ;�,�� -tt� the shape of a flamingos head to mimic the V- 'fie.'41U,�� UUU 1- n f)''01 natural curving white Ines of a tennis ball, bnt.SA7 vya;' �I ���i110-)\....,..44 Ck' 1 we came up with a unique logo suited for I r�•�r+--t-' �"1 .1 '45't,,-)A / this iconic facility.We created a bright and t Cllt 4-j) r(t �./ -aej1 ��' sunny color palette by using floods of blues, JV�n< ,Sr J ' greens.p nks and yellows to balance the sleek {'fit - 1pf` <P, ' black lines of the design.This was paired with r 1• .1,.1 �.4`G'/ _. a contemporary sans serif font that also has t, F L A.1-I'I.N G Face A R K FLAMING 0 PARK • some Mid Century Modern leanings(Neutra ��`'� Face),a nod to the park's Art Deco District '--;;T,,----TENNIS CENTER location. The rebranding was carried o 'r e , TENNIS CENTER through a range of collateral material,from o M.Ane ease signage to tennis gear. In addition to the Center incorporating Jacober Creative designs over the past year, F;) �� n they have also returned to us to assist in �• expanding their branding and marketing campaigns.their work with the City of Miami `�, CO Beach,their website in the upcoming fiscal ��++ year,and updating their social media presence. 01,, r>1 oJocose, nee.T,.aaeon.., . ova o 56 Craativa Ablhty RFP—No.19-07-02 RFP—No.19-07-02 Craativa Ability 87 -� '` 1 �fffy� f to•C� i? air 1 . • t '69 7--fr ,f'Y� A -.'. -." - ." "1•�' I y Apt a v 4 a 4.i 1'..._. '__'. r. -*-- -',..1 � .I n1`� fx�+ .- 1-.._.�r °d_^.( di'�.. r '._- 4 f tl f t ., - .co e 11 •} gya U 7 8' of`d�' a�r rh LbJv 1 i �—s rt.ntaco..' ; ■ FLAH.. DARK 'i .;'d,? f- _ g /t, a, i. s`i+�?_4 �. 4 tit. x ii+ 4 l' 1,' ,t.- y.1 itis rL ,,I 4-- • ..-,,,ii Y i . ' ( ' " + li 11 1 � &1 . -J -,,,,,,f 4- F r -7,,,-4,-.,-, rs' E ' .....741'1;.1Z `t � 4 Py � _ t :r . -ir7 ^�.a.. d+;.' _ ' I. �h. • ! '1 +u , tr - �,� y� e�+ye t - � a.r .)7,i�PW Iy, F814018®r ¢ n, , 3 a. G--- A._'_. A �� i e�°pl�iu I 57:t}e�a`,- ,°,.r-Az-:41:T. FITe Tr --01.- 6J( L- '., _ m c � '013r'.2 il!a,Vre--cifi yu,•:tri F, ` p 1,wirI�t 1 i,,,-;l E9!e7.m p e n g. �i 'a �, -�� - 1 1( y_� rwy:-ti,-— r-c..-�+.,tr-�7i��y��-- IL, . ...`u.w.;-.paidta pg ":c rogi �gi . : T ' .- -� l�,Ii.Yt:7i16'.S melE�etn•7�:�`. 11ne�arasic. , '� tai�:,agea�iy1f'f i --t ASO• 3 l3ltno temso i7 .... - ' 9a ®Ee�: t .0 tdi e��c�. �' � I tw NHI 7,`7) 1���' ` 1212igagfiginglatoglfigige/inttin '- NEE INagifirdeittliVsg. iii 7. % % ki ..''PPgtiA ���l6�',=OW a R,;a °'Ia iim, c` `` �{• .° c,;,a J3Wa1:Wi %h , JACOB" „v. JACO.., C...,,V. o • • �• 1 88 Creative Ability RFP-No 19-07-02 RFP-No 19-07-01 Creative Ability 89 t¢; . . - $ !, ,« i,,I.,,,_ Y T ®��••�1 ! ! ;(�if f'{ tir 'ti`\ <•'R . !'2 TENNIS CE RY l� s ria J 4tf Y.ti 1 rL nr: it7rw y1� ?_ } -•-.} •= `�,,� cl:s. :r W--fi - --- 4p2�'" t i�'t'` i+fv w%' -�.'i'`,•�r' _ `�. a«''''- . .t'q M-5a ..y r l' t,.. `. lilk Ct_IM uCL�LYS �. 1 Q«''y1, �l- S .<.,.-n:r.rb �� .p _ L: 'rte.I' a ti t '1. j -'[K3 .c. 3 I . . Ih \,jy. ,- 4. 12Y ^C;2 S1GNAGE ' :,G:.tay 9 f � -~'1`,..,a; I. _ + �3 4..,'' y'Ay' .tom 1 k,C aIl _{K "% _ � OM1-... = # ,it., ti. ,,r `Tz,"s'4M,)),1 f./ \;,' )y fie\ . 1 1'.13'1:. p I' I _'� r..Vi 47. , die �. l kw fl .�. ! 1 I ¢1 � I / l���h�I1 — 'i, � ho'ty,, �`.. I �r s�.•, �- � tans Ia. '�p-�.� f�l @ I L:' � � � � _ � _ � _1 Yt, ,!h "-to.k° 7� ti;, /r - �T'ENN1$it,ENin - la ii tF. 1 I i t _d i_L. .''« _ _;_ _ -.. - 1' .( —1___Jy, ix�a � - n�-'� :v ' �` 11;x1 -� I.= .:3‘,.�' _ - 1 i; :1 'Se,l ' : �` � I � . O. "� /: 1 Q CAMPAIGN PNOLOGRAPNY- t f CAMP IGN PXOTOGR PXY i, '"1 1. . _ t I.e4 W C 'i' ti• ! v — �r_'471� \\ ..., .„ 1 -N D/-- nr "�.`� f�E 1'5551y\ i• o „,), .,,r_-----,-..-,....„„ .,7 4.,,.,, 0:'''. ,;.:16., g i 1 ! .,..., - 4 .i' ,1 ,, 4,''' 3 i . ;� r m111; t • 4 ., +i J In. S Y] a U � V qr r-. 0 0. . J . L rr 1 tom:.. .11 -rr c- pQ,U4U qi .;��i ciwp-�1. / /, )17 A '-c'- 1 a @� A . L!.w . -lac _ , Oe _„� _ ..OOOne : _ r' +.. 0 ;. __,--��. ,`,1 w IDACe..e C..A.,V. ,ACP.,' Ce.,.,.e n • I90 r Creative Ability RFP-No.19-07-02 RFP-No.19-07-02 Creative Ability�) 91(' , The HOMY Collective Non-Profit OBJECTIVE Jacober Creative was tapped by the Miami Homes For All founders to help craft an official - sC- name an12- . • d a logo for one of their groups. They wanted a new identity to help rebrand what was formerly known as the Youth - - -' Homelessness Initiative.a collaborative of over 60 organizations and youth leaders working • to prevent and end youth homelessness in Miami-Dade County. They needed a name d design that would represent their role O. Q . O as a leader in the community, and would - be fresh and attention grabbing.while also C Q . -.-..r '.. a • familiar and welcoming to the young clients - T n[- G 6 fi ilji - they serve. f I part •£ � RESULTS ypOlu Ow0 . T N E • - We came up with the new name,the H.O.M.Y. %. . ... - 0 '. Collective,which stands for Helping Our Miami • Vouch.,It references the street axPreSSlon --yG O L L EC •L 1 V E a 11 m hoie(from-homeboy")a slang term found n contemporary urban environments whose origins generally trace to Mexican-American • "Spanglish"from the late 19th century.It was - _ - - • .O L L E C-.1-1 V.E both edgy and at the same time relevant to the group's work,speaking to the teens they • work with.The acronym.also represents the collective aspect of the project-each letter Q�� is distinct while part of a whole-just as the individual organizations involved with H.O.M..Y come together to form one supportive unit. _ • For the logo design, we came up with a 'y' wavelike icon that ebbs and flows with °e',. radiating letters that forma strong,simple and - • • readable typographic logo.The movement in J =0. • the logo is also an abstract representation of life's various challenges as well as the idea of f,. - moving forward.It is anchored in a sense of • -7 Miami as a place,referencing the ocean and ir. the rays of the sun. - •,; i. iti ElJae.-. CR"TIVE J.<0•1111 <a.aTiue L • I 92 Creative Ability RFP—N.19-07-02 RFP—N.19-07-03 Creative Ability 93 ii L OT 1 0 1. ,. , r__ , _ , STABLC _ . I, TN 1 .. a o 1 1 o� M 1' 15 H I .... ......_. , _ _ _ . . ... _ .... _ _ . __ _ _ _ __ _ _ _ ...,... • _ _ „, ,. __ __ _ :__,,,, ,,,„ ./17----,4 '.'...-?: ..7-,"TA,'-7‘,-.---- -1 "-' _ __ -_ - _- - - -- -- -- -- 1� 1I , , J , , _ ,I--'1 d --4 r HELPIN ^ yl G r. MIAMI - DADE f I - I: ' ----- i' 10 1 a j -. I a .4 f \ 1• I• Alli ? Alli 4 a MIIIMISIIII. 0PWOI cl } Oft 4,4-1 y, �� 7., - �. -P I ` - S•' a . , ,f t r, t f .0_,. lLi= _ . _ ..........1 r . ' 44 '' 1.4 \ ---..- e‘,., �/ J ` Alt.. 'l��� � • - Y !1Z ? ,. ( tti• Nil .C... 1, 1 1 ED ,.COPE. CREATIVE - , o • 1 94 • Creative Ability RFP—No.19-07-02 RFP—No.19-07-02 Cr.ativ.Ability 95 1,,t I , - js!.._ — . 1. i ®� -fill n ! 1: S rr.'{. r ✓' !tt I i� 1, ( Tib U� t r U — i t ./•`-� Wr : � _ ya� ►� _Access_ ft j ,. ,,, , 0 I' ,.,.... [L!....,, � 1 ix j1 �t v101. .1 Foil. � r€ .,r'�> 4.f - -_-_ I-7.--.?,,, ( e ��d$t 1 1 a 1 �- t1 1f' _.r _ - _ �� �ti• ..56�s� ) =1 A t 1 .1 .'' ;, ,A, } 111. •f O.R'gat � ,�{f 7._. ,t -FY `J LJ `— Z}47' \�� .I 2- �`���'�h1t111 1 x 2 _ Y��l7j U _....,...4.0,4„..4%:::Ili��� ` r 1 7? OlE:? �r ` �� , • , rill _ 11 - .. _ .._-.. ffr•I kr 1,-- 7 ., •'aha® � ' _ mous ns • i, �y-. d �- Ili ( '1 � Y s 9.�tl'C_`� .71••'i �' • +v�_/. 96 RFP—N.19-07-02 RFP—N.19-07-02 97 II I1 1 • • SECTION 8 Strategic Thinking • EDACO•ER CREATIVE JACO..a CREATIVE o 1 98 Strategic Thinking - RFP-No.19-07-02 RFP-No.19-07-02 Strategic Thinking 99 Internal Research Resources - --. _- -- - ---- -- ..... • TASK:Siete what research affiliates 0,in.internal research resources the creative Firm has available. .�y►�/+� , uJna.TEaM Xlix�'.4 TH 59 fly MUM Y5.THEM • :I ...._...M. ..�.. Brand Strategist Luisa Jimenez works at Jacober Creative full-time.and leads our team's efforts in market PEOUEgg mem=pp•o�� research.She started her career in traditional advertising and marketing at Conde Nast Publications in New Y-----rr _, :___ -'F. zea—,-• f York.then continued her work with digital startups.Her strengths are in strategic planning,the future of media. �— • • • 100 Strategic Thinking RFP—No.19-07-02 RFP—No.19-07-02 Strategic Thinking 101 Identifying Key Target Audiences e f 1501k....— a! s -f� ''r �t 7` •,.. TASK State how the Firm identifies the key'tar t audiences fonts clients and how it then Determines the appropriate C media to best communicate with!hose audiences. - l'' l �..! �I hq. ms. f 4 f/+1�. , . digital1 r�S • - -�^-�,fS�'� s"Y°�: Jacober Creative has extensive experience with using surveys,focus groups.market research, 74 s i t advertising and other tools to identify target audiences and reaching key demographics.We have worked 1y(_+ =.w 1"'%" •/ with the Town of Surfside for more than ten years in this vein,getting rehired annually and recently being , 4j ry 1 .i—r ---,t,_ � t ''`o WE WANT TO HEAR [..' g pen RFP process.Here is a sample of a survey - l' f ABOUT YOUR VISIT'. selectee through an o '�,,� •. 7./ L'..!„. , ,_/ y q e, p y we developed for[hem. c N. I f9 a`+-.g I ' )) �s..'•aw.wMit ,� J ,. i r't f -0i.F �"�.._--_; 1 •u.d mter9m wm. - ` ""I'' ' • �1. .i/—r }�, ,WywVsltSurfstdeFLeom/sury ' a, WIN ASTAYIN SURFSIDE 'a '7.�ffNi'7L+.. :r. 1/,:..�.- Jam- - ./•eJ ir JYe Yoi DIE.TIp• ! ` ' ra=via �! -ut ..L ••,•,• I we tstn - - I - i ' ..nr l WIN A NIGHT' r- �r�: U' ., Loved your visit to Surfside? .; I. .;>I Tell us about it' + 'FI°ITE!SUY FSID , . 5. �Y�9.'; t co —+ Takeo 3 minute-survey fiii V'-tn! '.�,." 1-- !:'' t OT,,.,:.-.,-. 1a:e>3 r i�-aaury .y. for y ur chance to win'a night at the a, v.. :Y. a-.•-. .r•`.'I '-„'. -T - -- 1. (`�.r•.�-r Four Seasons Hotel at the Suer Club! _ - .:.I ,....u...e,a4.,.+1V ver r{y7r�Iirl�l '.7"----"--',a t SL i . - ” ' TAKETHESURVEY - . t f •.. =` . I I (TAKE THE SURVEY i - EJACCIIIER C.eAT,Yr e.ea ossnT . o • 102 - Strategic Thinking RFP—No.19-07-02 RFP—No.19-07-02 Strategic Thinking 103 Strategic Alliances/Sponsorships Peekaboo Ice Cream TASK:State what experience the Firm has with the development of creative or non-traditional strategic alliances/ As part of our work with Peekaboo Ice Cream,we oversee and lead the public relations team in Los Angeles. nnteanu s(.e.industries outside of the travel business)to implement PR programs.State what experience the frim has We worked on creating and leveraging relationships in multiple markets,and securing press and actual with measurement of PR results. earned media.Some of those secured spots include KTLA Los Angeles,national coverage on the Today Show as well local coverage in Miami on WSVN-TV's Deco Drive,We were able to establish brand partnership Bootcamp a Brews linking,which allowed the client to capitalize on other brand's giveaways and tap into their audience,and As part of Jacober Creative's work with the Town of Surfside,we developed a new event,Bootcamp&Brews. use email via new third party apps.We expanded Peekaboo's brand awareness through in-person testings in This combined a welcoming social fitness event that fit Surfside's tourism marketing campaign-"Fit for several markets(Naw 1/wk.Fiiami,Northern California.Denver).and increased her social media pretence by Families,Fabulous for Everyone;'with a post-workout beer sampling event.Jacober was the lead in soliciting establishing relationships with online influencers. sponsors and managing this successful event.This is a portion of the marketing kit we created. '''222--mmm��•��i BECOME A.SPONSOR! � - - - -- E t Vu.. 1j SUR SIOrS 1 ._ z z L AM ....1.. , __, p. x'- fit v•1Ao r\; ) t (PX ' yfiy �=. °F ti } �� TODAY 2@�J,h\)f.\iji,.�BOOTCAmpa3 nl /,c( f Il� ' 0._. ' ATtA. E- 1 Y`"y K scotitrnrr 5 —L .. - ` •rss , r x- t t-+ i,'W.44- Jt J ,.0 ro..r eu..rr tr a so.. Vest eJ ��y.--e"' t=x.•El -Act-, -., ) 6 II L i v H-t. 4110 • ti* y s 1 ,s .(4.., . il.i' • .-s".. ..,!: _ - ,g+4 G. c `.:',a/1 F�-v\\,1'r?^C S1t,S a ae�- ._I '� �Il r3f:J{e� I 1f r °`ta V1,r • i- e� ,INEIL EN'C.EVENT — ,t•. .t !. .!!7�pJ l 1 t��f� --- J'et. r. _ _ _ _- — T �i I.BECOME# SIG o` I ,`,a7 I r.�.'*IG �-a4?- -. ,�� r ._,..,,,-,7,iI SPONSOR NOW! -� ll .....„.%. y Q 1tl r at THEWt1LI.SfRaTJ(N1RtY:U. •Peck boa wnnaerJ ., P 7 Ailk I Bison bunched webrand __„?°E ` "A - - _ .p. - _'rte 11,0,tOrrs this spring. Ind Plans to rollout- -- -h_ tt 5- CNrO- , Ilton that include ri. • ip pp CNBC _�.$ wires biPand mo [ su9cstOE• GETtFIT HAVE FUN ' S ` -��` V_ is •nuoto�but and s No '70 • '/ 'ttt5,e i�, .1 boostofimam rtil�'S i�0• n n .ti u'' >it Ilf �� T r�L he..ms.' gOOTCAMP ;`':;> ' j rt \} \ T 4 \4N �y r j 9H6. S e �,a{,y • / �t y e1 ' a �`9 r RAILSfREET L1 1S: 1 •'rJ .' .4 }� E..„„ I _ •.4)#.r 'JOURNAL ElAeneEB CREATIVE aenoeee CREATIVE o • • • I 104 Strategic Thinking RFP—No.19-07-02 RFP—No.19-07-02 Strategic Thinking 105 1 PR&Crisis Management ( i • TASK:State what experience the Firm has in developing strategic PR and crisis management plans.(Examples may be shared and results may also be included) REGIONAL,M E O 1 A SE AGN•S M U.T T L E LSI.A v...toCcrvmr+ma w..N.u..u.ue.a..e. Beach Renourishment Plan 1 Jacober Creative worked on developing e eloping a detailed messaging and communications strategy to deal with i • the ertensive n erupt on to oceanfront arcees due to the U.S.Arm Corps of Eng ncnrs hear rennurishment ,'v - I - 'Si 5-.O O O • s r ,52,....- • efforts in the Town of Surfside.The goal was to bring the community-residents,hotels,businesses and ���T��]� l!. 6+..,T weitors-In!n the process[n n't gate disruption and pppos Urn,•nd create as smooth+process as possible. ,�/�{�JC]t\JJlLL�J,j [� G - '�, Wepreposed shiftng PR strategies to focus on other posfives.and to buld anticipation for the new future beach, -- .725,.000 t',%' "7"7:0:7a. 16 PERSON' 0.DscAyse twill,.P. identified recommended ad buys,outlined both local and national strategies including advertor als and social FI 3-.E •l S PEND a lx�'a'..e' -` ,o s ...l media initiatives. I Y•t ' ' .�` t •_,..,. z,� . 11 6^VDAYS .y!9 __ I • GAP;PROucl. �r" - BEACH POP UP .i I MEDIA PLAN • .-n(c).... ..5� .,,, `� '` sdM" • I�rti w\7vd $70 000 .I TIMING:NOVEMBER I .Custom Contest Series y� ... •' F� t •.v i� OCTOBER.,v �qr i l r 4, .A ewsletter Integration • �Iii _ ,.,F 1 / sigtI' DECEMBER • .Native AdvertLSlrlg -e. '^� .an ^ '01 ? 5 O � Audience Extensions d __ '* " I i .Luxury Travel Platform I ; - • 2 WAYS A I �, = e•fibre • c'i" I J C..- EEK . c544. _ .. LOCAL TOURISM IMPACTITA - - :. I �„ , L DIGITAL MEDIA - AUDIENCE+EXTENSIONS 'SDCIAI MEDIA ADS i @�veC s.rt...T^ri as pts I iuTM4l. =""z`.:::'"--7.'..',., 6 1 o 'o a�. i 0-0(y I ,j a\ I ^ I, ^ ,- ,ut �O SPEND - r J ''a �r .4!)la® y ,•:,..,^:,...v-........e....,,--- ,- "mow`' _r '0 13W�®Id'IIy ' r • 1 . �', e!, ... ..S. J L. 1" L--`e Z I.R. EJ*COSEP CRCOVIye 0 • • • s • 106RFP—No.19-07-02 RFP—No.19-07-02 107 • • • SECTION 9 Cost of Services .CODE. C...TIV. ,00081,1 CREATIVE o • • • • 108 Cost of Services RFP-No.19-07-02 REP-No.19-07-02 Cost of Services 109 Cost of Services = „ � TASK:Each firm shall submit in their once proposal any pricing conditions or contingencies.All costs including travel are to be �" �— /{ included in your proposal.Price must be a lump sum cost to cover all components of each phase Proposal must also include '' `- j a fixed hourly rate Sheet for all requested services as outlined in the Scope of Services /i��\k X,777: '`e A O.Bo s' Hourly rate:$100-$150 A u•� ��ed� ;, G@ay��' b Phase 1: Market Research and Investigation ' 350 HOUR• S -...r' oe 11ts•ate•,,,, @ t '. Research $52.500 1� •��� Nom` \ Analysis of Current Research Research .` - - ._ _. Meeting with Stakeholders for trout Resear I. \`:.0.'0;-"%-"- t• �` `y\2. I Focus Group Researchs. � �ling '�.4 I Creation of Online Surveys Research �— j� / *'' Surveys Research .. /� �" 4-�/�' lintercept Analysis of Surveys/Prep of Reports to the - •� / ': )4s. 6. City of Sunny Isles Beach Research A _ + am;' 0`.\t General project management Research � '*.'ate/� rfi�/� / _._...-•— - ... e� . ,l� - 'Phase 2: Brand Development and Execution 230 Houas • �--'-_ - -� '`-per /4sk. i Branding • $35,000 • m / Brand Identity Conceptual*Execution Branding J - �. ���Il4i ! Brand Guide -`- Branding - '%I�:4FU�P Supporting Brand Marketing Materials „ Branding ,+' 4y ` Brand Strategy ,�. +i +�_ I Brand Communication Strategy Brand Strategy if• �',e _- -'_- i General project management Brand Strategy �' TOTAL HOURS 580 HOURS ._ — /' -may TOTAL AMOUNT $87,500 fn oc....,ve --- ,.p,. eesT,V `" 110 RFP—No.19-07-02 RFP—No.19-07-02 111 SECTION 10 References JORGE MORONS NOVAE ORCIN DUNCAN TAVARES El JACOB. CPEATIVE JACOSRR CR IOE „ • • • • • • • • • 112 References RFP-No.19-07-02 RFP-No.19-07-02 References 113 wi•••0111101119 0, - Ill( FLAMINGO TE/C1111 CCNIF0 •"'”'''' be day tylto;h11 hlay 'Nt6m, T.P.mtb§?,4 k'6Y . . 1,aru pleaseesti rechehrpehic.11pcobhr C-hailvifur their OtAstnndih.t brandint, this settAereat'enrlsittbastnttglirteil4oficolooC, is on b0/10 wlbo90 (4.4E2 and niackeing'service6,5Ne,hotewockee•v?ith the ice more tttoci yem do,Iopnonn and 001111 rh.ti 1100 cutlahriraraCt rob dboglw,laotoo,th Ido air hpi 00, . • or halutandoirerall rnissiSn and vision sraternenm. ,lacober:CriatIve,iels r".stionsible fee Our 2017 OrthAding a irhsh and 0mob'ern.. • lace that perretsh;iepresehtsourhreanizatlunansi Itno•FtIrt hO'ciintrretnIti.Thiit ibtlity to cob hhIphd vs,heat and Sharper.pur rrsarkcting'Serhlaive Zppy sydittig• t tOiarith ROA nOtlerstand oit'r ittitsmetto and ibra•t ludi•nce ryttod in•6401100k that his toinsproye our coirrNelca darts and coinpanysrhessagehs a whdle..Thhir drsrt rhs,atea Oirr ePPulit hedi Prh.ini heads refresh our brand ice hlily Anil logo hrati the pei-ticeeepteiriois ot•An ' -kir,that fioe mole than 30yearn 01 re11ognit100 belt nil le . h Proyeil id boa key tiortn orbst our Oilgoing m?rIn.tiosoffoits kir:hiding the=Otto:el 'ego ou::huernaiexereutives as well as prospahnve'diantsThasVtiaen irpprarssitel With.latUteirlshighq,0Ikygraptik7 tit..An social nierliO ptnr1u ng f.ep.hranclir.iaiportuattieswrliord tOcial rpielit I(I yitiart Is 71uhittiohik , . _ •Thryhanoboen k5y r',6hapieg 6.11e Intritiateibaa I nied'a ihliathres rsatiorrAidh... eartnts CenterwlIIcncontinue to thrNev.thh Our pa3-rolf"sh.ht Creatisje, • .0110011 as;otishr hn , - • • Teash:doreilicillate to oh to dew's,this iecrintinenhitioi•Airdjei, 'lhei dig,CIwork roidug khipsciahy wake hahhlier rifsidtat aairscy ptorOrlr will They are oaoadl of l,artcul ig rodlipie departmienchhedi in a ORO*and • - . . t 14-1nr9aive 00...0.1,1hr,Wd,onrinfoifo,4ljh.11eir Cam and are hour:dent they lt wails]loakois&dal usithilui.vino 04 cagani, ISanti ctittOglisaticiintithejini OC•eirti, • • 510c1.;-,ehr, T9nc Hovel*Orlin Director Flamenco.Pack TOmb 305,671.77,01 elty!Of?6 _ 'fortit.:nzlijnoopocktennis tont tobirCCIOr /7,4 31.Lei B*Iners,c.iert.,19prnei it_ 1 P.L.,A A' •. . 'CON STRUC ION IT••37NITI.,,Stoo,I t no • • . 12og 6.434218r A',1046611 9ai Ct. 1113i o:1,6;m1_5,Nt itChttlti.st t6942,16eoc. Rartio3coektennii-corn • J000010CREATIVE El • • • • • .... • • • • • • • • • • • • 114 References RFP—No.19-07-02�_ RFP—No.19-07-02 References115 - Y.r- ,f,,,,,—,_ItFIh � � !�1TOWN OF SURFSIDE "_.'' '=". � .^—„s-� ��* "" .:�_.��a� 3 -. _ 1 -t' _- xa �--�"-•___ �= ..'^.', 61Y_< tW.rN F tii 1311- _ -y ,303/ am tbtyee3 FMiit0 1 -t�R1 �` _.mss �- " . -" .�.- - - -,Y --`-..,..,.--.--,3-,_,.__,-- . T _,r+sa�a • • ,rte-,"= z .To whom d mry=cans. `��4—.1-». =:>x - -=_1 n o roe �i sur�a.l.a span;ons«gn lameq c�nre r m.ren*"'"44.641"; .�n e�mno aunro roln �" - �•,�y,�r.+-.�� �' s�-�-c�-per -- .._: ' ocparaliants rArtulMdd�Om melKatt�g m+a yrepnica nests _. ",r • _ .htner CidatM is a ctratedc DeNier NaYOi __ an, ___9;'Ling fffoo sup orfs our . �-. _-._,� ;-�.-. tamps)pre,structures end�e.�le as socia memo efforts. .erwq other egorta suvDuro o�v,.. . � �► t -� _.r�.• relallwul+W wftn the 7own'a stake fioMers and leSbenh. � � "'• - Their O essbnatfsm d leant-w oMkirfi_ aRa'tti- - ii eitilr ifforb has prwidad»pt_iti'lily Pe'. ✓ � 'a• _=- y -":= .. -" "Se,^= irt�Ct m ov ndssWn anE taan allW: _ " - • �"7t h �-- . . G i'r ,•3 fj-""' '�.f _tS� -! --......,:__13,,.. .„—.-. Pleas feefkeebcontiUme,*,anYaddifionalhifam,61,. sib•• • J r•.. "' A[zs s� t ! �y3 -cs ic ai Tave• >1 :••''','.7*, ',-., ti ► . - .,' AiaL4antM anepei• . .< .,,,, _ • F t - M;0 '' ...- • n ; 4 ,ttmei I { r7 �e � il�nt . h + q *a . 7 ( ' rir_ , ,..2..,,,,„,,,. 1,17,1*4 -.0 ' iw vaC ! T 1 y£:z ,a iS4oa �o- �fYr ,. +f. w ,. • —, • .. �, i • r' t `J'siC*x. • 116 RFP—No.19-07-02 RFP—No.19-07-02 117 SECTION 11 Contract Forms ,<o... "[ATI" JACO!" o • I IIp Contract Forms RFP—No.19-07-02 RFP—No.19-07-02 Contract Forms 119 ACKNOWLEDGEMENT OF ADDENDA Mil=Ta ACKNOWLEDGEMENT We Proposal Ca d Rees Dors Paas OR 0 0 Co PROPOSAL OIOPMON ssITTAL OP00R:270 P.M 1ev»Como awn. A19ei 1;2019 AAry Wu Oadl.R MHO FORASINSTRUCTIONS:COAEPLETE PART I OR PART II,WHICHEVER APPLIES RUSE 000T!PRICES ROA[ESTIMATION.MS TAIL=yam DI . - COY OPSIMMMIS 9EA01.P, RIM .PARTt 110TE:Dry d Id Sumo a Ouch s Pawl tram a tau(P.ds+Lb.Raand Loral}hawse scam silratl Co m al Otos Tax emrplbn Catgut.Wasted apse,000 0. UST BELOW ARE THE DATES OF ISSUE FOR EACH ADDENDUM RECEIVED IN CONNECTION WITH THIS PROPOSAL mese be hadmraq Apmt OW tm2ee: MsInsaal 9mlaml - "I I [slab mews Ate U.2019 Onbb d PapsAddendum N.Dated 3 `q • Jwkd ha0ambw aslap=to 0e Twos and ChtNb9 of Oft O 0010 Os0Ooa $ 0.0 anS Or Add.atdom 02.pasted 5 2.OL l aa»W 9$ ed 6'9 0Po01 RidRIA other P . , mreaPAdn sptlDodw6 w o PalaRP a0w d •" - a as.awrd or almpw 1 a 10100 a b 0.Rapaad ROM S w to.mend 0 de dace at Addendtait 93.Dated the Ob Ctl O at Ow address sham Mow 1100 Oe Arm Sid tine and date.old a 010 dos.aeady append RI amd56 80 nadirs at asstl0s dames at Oe a*9 Pmpa01 9cen100 Add.DalRt 54,Dated R.piam.nt - .. . REP 19-07-02 Add.ndaam ES,Dated CtA'am Rs @amdbp Swykes • A PONCES Depodt h the mount dreg d Ars and snout of nu Pt osteo a�Ipaq as Addatdlim 56,Dated °1Wam Addendum 07.Dated A$00100000 Bond N One...it of dArs 001=can at PP FROMM.6 Oesews cps Add.. .- C6.Dated real.Oto d the contract ale.o.00d Plop gad Ory d ROY WO heeds . ENSWEENELERIER _ .�// 8050011 /�,..� . Genesis Criss •• Q'c06-E a- c'FCra T/✓C -PART a:Salaamaisalastah 0 NO ADDENDUM WAS RECENEDIN CONNECTION WITH TICS PR0,OSAL SIEUmAa P5000 APDAFFIDAsms FIRM NAME,__ it - ....6• -- e I Al7THORQED SIGMA DATE O$`� ZaC.1 FAN tm'TO SIGNAGE 26 OP SECTION O PROPOSAL SIID/DITAL WILL READER YOURl� PROPOSAL NON•RESPOImYE TITiE OF OFFICER: .. .4011(-♦:PI/ 'O lll,l$I $ {Af/ (n. IRE rtrFOR Prom,.No.29-07-02 '_'l ! • - -IR¢leaT RmR PROPOSE NO.19.07-02 EIa.CO.Ee C.eATIVE JACOSI0 C1IATIVI o • • • • • • 120 Contract Forms RFT—No.19-07-02 OFT—No.19-07-02 Contract Forms 121 PROPOSAL SVOMRTAL IORM •IY9CdMi rwia wion•noPa: fits foist 74iiJ.4mmraiiiGitlo�OaNA unaMtelid PrOpoo.papose iM meet ll Ws Pramual Is accepted.to enter Into an n/itanrR edit tee QY al Sunny 99a Beach to nonfarm and MORI al Seneca as 9edited a indkated in the • Contract OONmems le the CMtra¢Ptta and nithIn the Contract T MWcated n the Prceosr aM M - / --�•.• . aswdin0 090 019 008 bons and conditions d the Caitcact DOptnnK TIB Propos.104:909 all d Oa stlea mrR4pa® terms and candidate W the advertisement or Im4mian n Proposal aM II-at :dons to h9PM/S.Marc _ / //t *Mead9891h0a9991 Nae decry hsith the depo9ton ot Proposal Security.TNs 00 to 1 roman+4980 Paae� - ` .a acCecmnce fee 90 days.tor the Owe Notices opening.The Prapone apnea to sips-am mom we - 'AprcvnM am rhe doanets required trrpa 710909*Regr0resnenn within tn'dayl atter ME data te • ' TMs: .. the y:Howe a/Award. oESilivT ray: 1 • m,awn4m99 we 71wail.the 9.09.999:repaahe,nMore fully set taros In thi pea 9.5.8*: o:e_ • Die Piep0av'has hone 14994 H.-de/next ea,Or atiee and mint N the •Cantrait Documents.wort.We.batty,and W.local maim and'lsn and 7Th CREMION OF THIS FORM minimum ion OIQQtOWGL OFFER OP PRDPOSE1 TO 04 thatt in manners 0107 eel-CON.909.0..pffpio.00,v - RE 000/10010 THE TERMS OF ITS PROPOSAL.MILLIREM SIGN THIS SOLICITATION WHERE INDICATED 010V0.00 AN AUTHORIZED REPRESENTATIVE SWELL RENDER THE PROPOSAL • The Propane has gin 9.9 01y Mum moo.9999 eras. SPO TAT MaUDESSAM MAY,HOWEVER; P00A9E�l1T�WHICHUNEQUIVOCALLY TIME dierependet that It has Eumved In the Contrast 000.,9 and Ore eeapr PROPOSER 70711E TERMS OF ITS OFFER. . raidaion thereof W Ory b ackepot E IA Tn.Propose..• •' The;Prdpoal u 9emi1a and not nude N the interest&ar an WWII a/90y undisclosed person.149.199 o0rParatIon and O riot RMYRd in oNfotnty was all a0retment or nus 99997'group,asWOatuM1 915rda0014 or coweasko; . the 71005090.NIS.Mt&CM,Or Indirectly induced or.micro:04w 9990 .F o1p50es to.sterni a We 01 Own Peno9at 019 71091:9 has'I0t 6d6a9"s IM4ad any WPM&Ikon or come-Rion b refrain horn 9.0paaq;and p990OW "Mt.9999,W'&anion to OW!or 0980 0199 wnm99 wee any 4090• .Prepwtli 9 0Ne lie esti anti the iuccritsful,N00o9o-wig esta9IOh mmdetlen times M data 9id4OU45 0908 Iden ad to success/LA Praxes agree.0W 91e nark nil be convicted HEM tlr Wer harrcs aprwd upon and COMM in ihe Notice to Motet` Pap Kure: J flCDg,2 CrtiiiUe' so-el Edlges /� ✓ . •(9710 •LI hco(v+•GO' -F 201 • - HalmEsktlss.(9dNbestt):•- - - -- - H1-4mi 21i�Ppac,(11.. FL.. 2' q . . •Tdnglvee 948, •ll`/i://2-13 _Fri Ns - -�Q •FiaOkixsi:.ln.lai 6 .(.•• rzIN N9.�I/1=1/1J1/ �f'fJt. - • .REQuESt Pdt PpOPOSsLS HO.19-07-02-� - - - REQUEST roti PROPOSaIS No:19-07•0i 27 pacaae9 CREATIVE .AcaaEP CREATIVE . . 122 ' . • Contract Forms RFP-No.19-07-02 . , RFP-No.19-07-02 Contract Forms 123 1 C.. . S : . . 1/4-0.1./:-.001.1.1.1.S I ON,A F.F I DiCVIT ' . Inc covi=ice PRICII PROPOIAl. •' e*/ in=areCessa.n.360 • • Prone a datalla0 cost statement Ca onsr0=2 Ole=cam inikated a.Section 3.0 Sawa d Saccus.Pa •espenso r=cOsessoncla will be=wird opaktal the total isairclusloo macaw=prase surstritts0 by 0. cno.Tic prows fae(s)Shan Indusle al tato,escasenent,matarLals..bansportallon,criemad,661 rmrs cm.asOcina ) soicrame,sits anal=No 663./1666,606164.000 al 001er related ant nece66 to meat to ...L. . / case%rilfdromenfo. • COUrf2Y 02i soil tterit-,..11elf.' . , Illiila0411162121Zinalanagaa . * .-., moSasinsijaos=Cy intOiciirasci m irroaCia by Ss ars sec) - , _. ‘,. , floc Ocacalitk, .Isilmoliti Iloa= N't-‘4"*. Mrs cols=Is ma.nialio..)•==O.Ow=6....0....6 06 61.tog./011606r 6.6titi C.66060 60 06 a 6 6 tamp 1.010 . 0. ,4i,.e 6,06 . l.ol,...7..7#1.!T!.....0:P.77....!,aft..p.•.elV coo oaf=crop aa am BC. , ^ la Incluslre Cora .".14.'sr`e9.3.141isstalosio to FaCi OienCidassi=laird• 1. ice idspeot Sank=Ilaccoto2 In 366 * •.-•k-jr2 Settlan 19 - .:4,1CC)'g1 .0 reit(10e ursoc,,. crof Pecocuro.Coascor.cc/ emst.tacerstamstassosatusugsama .kirrili C'DK9frk tam wo...1*W-a ot ,s..., 'llot-toltecood ' .. Dam SC!..FrIPPF. Lothaated Coon Lamp Som of*Cc=if -?/4414e,Y• 41.P m Iamee4:1 k nCuslre Cost for cow of " g • ,.g s 36 g- oo . . . , 646 6 undvogna- 'mi.,"Nevin- bin or-eentersien aqua it iss.*PeiFoion 10 L Oiriesisc CSY.0 are.coaCiaa.i.,6 1. Straka Requested in Secrial 3.0 .550.950.50*olemissos 1660.666100 066 60 10 NM 1666 SOW So.00 N 5•C4.6.a eat 1.0 66 id 07 de6160.16 tool.*6607 F 00.c6r0 oktba eiy or 2usayffsei Csacir,tsar.=Cciroort ralincao caw, .. . tno co s.genial anrs iso=COS...a or a cacti=sOcocts==concraice monelason c Pointy's=2 ras ice cams.caoscisea. 27.4A,. :6„........6.4...............„......._.,..11.1011 . 6660 or 366 rancor or Coco=...sr:,66.66 0,660.6rn or 6666 si...•11 a wet 84,ee tia Limitiimeramt.iim e '.... covoraaR.,se.661 lem10610,add Rid 0d.•ip.,ram,1606 6 60600 vogO ti alaK,,,,a 5.1.1.111._•"/Fs.../././..' or eficoranot Wars aro consacano as=room=sato so moss at sa3s Dd dr a=al anr acc 4600,..,..6.66.6 d6.6d . 60 6 6-66=CNC=C/..=6.•dr0 66.60,..6‘6606.116 6.WM,MC or socasece.mina cow al namoraca ( 191110I . aCtIaTAMC PIM 11=C3 10 2.oasoSocarroric•Cots 4666:6201!,00 wird 666 664,6V,60.6 eizihttca y 06 616 064 03 ard 660201.a au/II-mien? • . • , • .: = ,.. ,, ., A i Oert/r- Trttr.- -eii---- 716 rs','"." '''''' -' - .- . ECM ../. /21 .TA . ' KEN taM1?-11,t I i..:NiU13:-C1,41-£1)-T011E,OREMEllia IC. MO .4, ,i -k • ,20 p......../i.A...i- -4.'mu.Id.rasp.:4.r. of 1./.14!/45/1"."r • .. Ibldr nouclnanit war of strsi - 44:;CO.e.*:"K47b7'm zi*2' ., ./ 05050 • REQUiST FOR PROPOSNS NO.144)/-02.MEM ,,,....... ...! J•C0000 cill•TIva 2 0 onto... CP,ATIve L 124 Contract Forms RFP—No.19-07-02 RFP—No.19-07-02Contrite Forms 1 125 marten verse Wan an an=W190s agreend.WWI be.pine facie'Casa let one meant hnbdsaarophna mrvrpsrwrd a.pdKA Pawlnrywnomsuonmlyf nfb0rraendWrciw tMa)defperdgalmre>ehmns OershW ataePUBLIC•ENTITY—CRIMES Carel tsar fawn, mneldered an alToMato UM ,,,,••••a- ...::,n • ..P!e».,.n 11.5, I abler tan Nat a"Perwf as defiled in Para 7.17.733 04(e).Florida Stables.'rrean any edea SWORN STATFNCNf PURSUANT TO S[CTION 2x7.133(3 'pilon a dairy argent:. ed under to bas d any Hale a s the09 United Bean oris Na on 0 power b FLORIDA STATORS.ON PUBLIC ENTITY CRINES 1(a) enbr ate a boding Genesee and Mich Sidi a applies to Did on Catenate for the;coition d goods or services let by a public Mity,or which otherwise transacts or apptin to transact besieis with a pudic entity. The tam'perscne•bake=.those officers.'directors,eaeepaiyea partners,Ylrelabers. PUBLIC parr',CRIMES employees,marroaa,aia.13"3 wmo s.i hca,n niso..mM a.rya air. _ - - Puwrad to dM provisions o oe agiaph(21(i)d Section 257.133.Freida Sae=ties-•A pawn ea=Mat 11.5. Bastion hdormMim and belief.Um'stammers widen I hMe marked below is tree le 0101800 IO to entity who his been placid en to oonolnbd Janda list/aewieg a conviction rr a pubic entity Crime may not Luba%ssubmittingInb sw0m statement(aldete*TIM staterlent apples.) - ea melee an Contract vlee any 90006 arsenate b Ru • be entity,Flay n01 warn a Bid on a Centred vet• New entity Ice the con1px:Onn or tepee Of a pudic taking or public WRIn.•00r not Sub=Deem rises of Y._ Neither the amity submittingr,any hg an sworn statement. nory Es officeis.Oeeclas,axeai Nes,saber& Beat property to a peke entity,mrob may not be awaa4 palosa 1Verk n w,a Canawake,Sob{entriesii.a shareholders,.mpbyees,,nw0uen,oe' Comulbnt Wer a Contract with any pubic'0may,and May not transact warms with sry.p iota soy N wase, wenn an rico are adof b the management cane d the subsequent to Ju dry. a dr thaandd annum ConQofy Two d Sac 287.077.FS lotefts y W months from the Cats d Ming pica an ;989. d to entity has been WDad with and convicted d•poYc entity cane subsepwnt b Jdy 1. oro 001oO1tedwlani kir. - -. - - �1 _ .. TM3 FORM MUST BE SIGNED AND SWORN TO W THE PRESENCE OP A NOTARY PUBLIC OR OTHER _ The slily enarneb ng Strew sbtamdA crane or mare d Its takers,Oreganoexeaalrea.'partners. OFFICIAL AUTHORQED TO ADMINISTER OADM. - ' shareholders,araloyees.members.or agents Liao ars cave b the ma sgemere_d the amity,a en affiliau''od the entity cis neer.r.nargea with and cony-EW d a puke entity sine Meg:Ortm o Jay 1, 11.1, 7rss Mom stamna art Is eaanlited to Co of Sum;rats Beady �_I/\ 1989. .�.....a.W_AAA ����1Z ... - __ \'_ Tme r+ay 009090b9 N6 sworn atatana4 a«M a oars d b dkms.O e00I.asaar0.00.Osiers. shareholders.nn ioyeas.members.ce agents*Ma ire active in nM management of the entity.a an 'for _A pcisb / •C'.rp-floe affiliate or Use entity los been charged WM and convicted of a I�entad CAM 0Oaap-ent b Aly d. 'e.e.e a.m""�'r"^......,-- .I �//�� ,/- 1988. However.•Nae his been a subsequent proaemrg before a Hearing Offiw of to Stab d whose Waneai address b: I 0 L lni- I N F-aNLI( T i Fonda.Divitian a AdmbistrathR iitangs aM tlb Find ONa mserW by Ne'Hesin9 ORa;er d tlr . G�'_ �,"`"" _ Sob d Fbrida.Dirlsan d n artiaatrat'we Haacrgs am ata Fe01 Ords'en4red byte/lasing ORrtv lY)om.ii fi tic#-h_ j313 1 ^ debrmned that a was not b he p!rtle interest to place the entity subnatlgg Mb Man Malan 1 on to coorided rend«gat(A0ch a copy d the anal nide.) and(teppocabb)I.Pedant Engloya bentlf®Bon nonoe(FEIM Ii ^SDS III �yL7I UNDERSTAND THAT THE SUBMISSION OF 77AS FORM TO THE CONTRACTING OFFICER FOR THE (t tla•aaXy Had no FEW,ineald0 Ne Socid_Satuiy Number a the individual thio swan PUBLIC ENTITY IDENTIFIED IN PARAGRAPH I1.1(ONE)ABOVE IS FOR THAT PUBLIC ENTITY ONLY AND, smemen1 - - - ') THAT THIS FORM IS VALID TROUGH DECEMBER 3/OF THE'CALENDAR YEAR W WHICH IT IS FILED.,I 112- !understand tel a'puefc entity crime as defend In paragraph 287.137(1)(8),Fiends Staub&means a ALSO,UNDERS7ANDTHAT I AM REOIxRED TO*WORM THE PUBLIC ENTITY PRIOR TO ENTERING INTO or C viobtial d eery stare a federal law by a parson with respect to and amply retaW o MM bansatsonb "A'CONTRA FOR W EXCESS OF 711E THRESHOLD AMOUNT PROVIDED W SECTION 287.017,'FLORIDA business with dry pu0lp,emty a with an agercy'a pa0cal subelNidpn d dry oNa'sob a with ON STATUTES. CATEGORY TWO OF ANY,CHANGE W THE INFORMAT1011 CONTAINED IN THIS FORA. indudb9•out et emibd m,any Bra Contract for goods•a serhoes o be polled to ay' _ _ public entry or an egenoy;«poetical eu94Hbion d ay 011e stab el to United States and Swaney .BY, - ' United States, meant,fraud.heft bnbay,tdha no.raketeaa^G comOrscy a nmta i oasrepresenta*a. '_- GAAA'- ( P U , ,- 111 I atlerstand tml'mnvicteC a'cenvidien•as defined a Pars.487 133(1)10),;Fbada'Statutes,mem a ... - findig of gado,a-conviction Of a public seely dare,with a*Dai!en adluotatioq;d 80iR in-any (perNara) ft:6ex -- - - lederal'or sole Iran court d record relating to Wr9es bright by adamant d idormwon after July I. 1 r 1959.as a result of a goy inn*.Mn-}%tial,a entry of a plea of 9u• lny.a rob waeMae. Ride/ /1 1 . O �,.rli: Sworn ioacidaudsariWdbefoiemaUu.l(1 day of -AvgJS'1 ion.0, ''11.1, IunderitaM that an'.161e'is Meed in fans 207t3i(18in Florida Slaws.. d. - 0) pe4eceeior Or successor d.pawn convlWd dpublicpublice0aty olnie;a • • (AFFIX NOTARY STAMP HERE) - 4. Ariy entity under tie mad d any natural person nisi p aWi�In the rmaed 5 gemem ro entity • .'aid who ata =Nil=bee =Nil=M public entityaentity amne;,•TlM.brm'affiliate includes Sablefom oia. '1#'4,. 'AIInEwM«ae.. SWivaa: . .iIkC�L f', - drectors'exec+A0rs,partners.shareiaaders,erntawem,mNmb1s,Cru.pante vac Ira actva b ." � - - to frbna 4nnnd of in awe,-TM ownership 5 one Paeans of snares cor 5b90*9 a wnb?Sk 0 ,a.rw,a,l,�,s.nw _ 1 taereol in seethe De!M0.«a P.a01iq o1 pdpnMmt a income among peraartswen ata for fah • �rww - off FrodiceO ldard5)cab^ 'J.'ei. .\1 C 21154' - - • • Perwoly Known se.slR>wa - —_- 000000 <Rlai.v! l.cealR CRI.TIv O | ' . • | 126 ~^��� =—°~==� =—"~°�° Contract Forms 127 |• ,v.^Lu,nmm*/r, / �, »,"/vwm`vc ^�`/"x �^w��mro�mTEv��� Can oi Etinii Min Dawn | — Gin/of Sunny'kin IMicn � — - �� STATEMENT mg emnI,M anii ikon*Imfainearli inSec..;nti-ne i:io•niirms jai amour i Ii:Radio luxe' Azalea:promos..max fetleraCitate,Mitt local laws OM regulatIoni.iarohlyting,disCitneniriOn baied on rice, STATE OF il:ORIOA, , ,col9i,Mellglein,national*kin,ie..;age,r4InceCap,.inarltal•shat4s,•akl p9110,:al'afraiitio-n* COUNTY OF Mt.6.11-tix,i,n ;161. To abase mined'Cali,4 suinistrip a dia ix to co p tetrhi tile.eigthe i 1 hhi. •-- - arron!cm1 ar Linda:ad.mans,POOkri; lb.411,6461444 44444 cMgert 4144-7 end Roams me 4144=444€3442.45 in 140 111.3 -Tim nitom sexists me any 6rii eeiente lei nie ilia,.get 4 Wing 41bitiVisl ant eM,the"roe elm:leen"re? ssa ahoy*Bid.Ills sunward maids _ _-_--_ ,,— ' — eCorer!-teleinkee Orme peleeli!kee gne City ot Sin"tika Basal iiil I midi cut no Mom)!dais'onStiVoroniminia di iniiiiparsini'it;,a0 Iles•siate4YslareitZ airt iisne,14- ol ds•Ca.i. 16.91n die Swat Init a conic di kissed ii Ideditiad In itt,pi•ixisios 61 sanicr.i,cis tienerei mil**rioted eniiteXiir �— >al _ — -_' _— _ ~�~� 'N11,97:, B ^^`^^^^ `^~~'`^ ^^^^~` ^^'~~^ B • • • • • • • • • • 128 Contract Forms RFP—No.19-07-02 RFP—No.19-07-02 Contract Forms 129 • DISPUTE DISCLOSURE.. .7.. ..: A NoT,i1c;KICKBACK city°rum,win aeien .41:0,1•••a.,In 93110 lap W.A.. '.• ••••• gaurtraeat rr.'notriatini • •aanniran Oran,ft.lam DISPUTE Eggipplif FORM • ilINTI-I.:IKBACK AFFIDAVIT • ansWer tiw foliewIng quostiona try libeled a.r..afier'Yee;ot.-.7,No-:If trod answer 5.cri bye* explain In the sObereproshdeek ar on a spare.Shoot attached to this form-..• • , yEre rim,*any're Ls Odle*„retched a reprimand or err,ranee or boon sod:axed I*the STATE OF FLORIDA ) • Deparbrent Prontssend.hegutations or,any other Ined/d#21,agency co proLLOorol assodadaninithin the Iasi nnr Yebr? tOUhreY•OF ren:-0.04 ntS•: lid, L / I,the undersigned,hereby duly sworn and deposed say that no portion of this sum herein Bid -, - • inan if #005100 rile/ 01 Iwo be paid'to any emPloyees of the City of Sunny Isles Beads or Its elected offidals as a , noir sour boon easioreq In dermal.*energise or rembrod a .cOMmission,kickback,rewarder direcUy indlrectlY by me or any member of my Ann or *area or job rotated ari the metes year ton pro. .-rn ore legutor-congse tame.s ranin by Last Ow_(5) by an Officer of the corporation. • BY: 'Pita/ _ ILL Ku yibir Petit .roe&Pima iirftri a.;nieuosis for soiseie adjusbnint.contract cl.**,tad pretests.. N.(5)years that is related rottn seryiois your Ilrrn monde,in_the rota*or*or Tide: ' II roy stain the roston 0100 request 1 eadraron- Oath%•Bboahoti,or pretest and stabs desert:eon.or the. the optrorne or Pim or she kacano.n. The foregoing instrurnerit was:acknowledged before me this tn day of y amounts o(idended iontrea Ihno Insohrodo 4. 2° •O./ P6. rit oVre,r- •rname Irmo of outharityy for I hereby'certify Oat rstaienems;nide are tori and ridlte art Lroeistano apt any misstatement Cr [name of party.on behalf of whom instrument was parepreie.noition or fah/feat&Or,*la?oil*on**rorreytax at rights forAithe consideration-Or tho Elab &manna. •fer the Oty Or loony Islereekrt, L • ' • ?/ 6rr . AFP1*ikrrAFty \Ft63C147 —Au 6,L;D: Notary Public—State of Florida .Jo!: alchlthasw.OLO (-0,(\e, AucNC/ *no Ono.,alb in'sere reasearensne. XTYPe Commissioned Name • Personally Known OR Pnzduced Identification • Type Of Identification Produced t3 \c f.eis;12 • JACO•EII Cl/EATIVIL JA.00•1111 • • • • • • • • • • • • • 1 130 Contract Forms RFP—No.19-07-02 RFP--No.19-07-02 Contract Forms 131 I CONT RACTOR ANT[=BOYCOTT CERTIFICATION (2.::) IPU1LSUANT TO FLORIDA STATUTE§21.i7251 L 'f 4,60 k ic*F Oil behSlfofJa &yCttkye Print Name Company ctrtitiesthat ••,....\GICOS"2�1'�.� r.i f '- .v does not: -- - company Name :. _ ' I. pariicipate in a boycott of Israel;and 2.is not on the Scrutinized Companies that BOyeini Israel list and 3:Is;not on the Scrutinized Companies"with Actis ttics in Sudan List;and 4..Is not on the Scrutinised Companies-tnith Activities.in the Iron Petrolcuin :Energy'SPetor`Liat;and' 5. Has not.cngagcd in business operations in Oita or Syria. 'Signature•' _*ttgnI 11 Tide - () - — ..1u(i-.(a , 24.(4 .. Dace . nACOS.. c....,V. .<o... <,...,vt o • JACOBER CREATIVE Ell . I1. fir }" s(F `r Y�,A' ,.,t-Lc _ .c F is•,. 4 ,,+ ` a ;,.. t h a t ;! _..._ yr34 c.. c. 7 l fll I Ciii; . . Lim rc� y WM fie �a � ii.;'.:H: _ C- . 41111111.1; J 1111111111111111111 , �. .. fir,'.:. e - 111100 • • • - . , ' ,... , .. . . _ . ,._ 1, JACOBER.COM , t