HomeMy WebLinkAboutSouth Floirda Lighting Team - DBA Miami Christmas Lights Response
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team,LLC
DBA Miami Christmas Lights
City of Sunny Isles Beach
RFP -21-03-01 Holiday Lighting and Decorations
Table of Contents
Cover Letter 3
1 - Company Information 4
2 - Qualifications 5
3 - Staffing 7
Organizational Leadership 7
Key Project Personnel 7
Organizational Chart 10
4 - Approach and Methodology 11
Project Intro - Twinkle Isle Lights 14
5 - Cost of Services 25
Project outline cost - Twinkle Isle Lights 25
6 - References 27
7 - Availability 33
8 - Contract Forms 34
Appendix A 47
Alternative Project Options:47
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
Cover Letter
May 31st 2021
RE: City of Sunny Isles Beach
Request for Proposal
RFP No. 21-03-01 Holiday Lighting and Decoration
Dear City of Sunny Isle Beach
Thank you for allowing South Florida Lighting Team, LLC, DBA Miami Christmas Lights (MCL) to have the
opportunity to provide a proposal showcasing our company's qualification and vision for the City of Sunny
Isles Beach's holiday lighting and decor. We believe that after a thorough review, MCL will undoubtedly
prove we are the most qualified vendor to provide a turn-key, comprehensive holiday lighting and display
program for the city. Through our previous experience, innovative technology platforms and proprietary
patented products, MCL is confident we will deliver a reliable, world-class, holiday program. Our
commitment to proactive planning, investment in technology, and driven team members will guarantee
our ability to meet the city's expectations and delivery date for a high quality, reliable display.
MCL specializes in creating world-class designs that transform into turn-key holiday programs.
Throughout the state of Florida, MCL has managed several municipalities, event venues, resorts and
casinos. Our customers consist of a diverse portfolio that demand the best, and each require unique
holiday décor, project management and support. As a previous contractor for the city of Sunny Isles
Beach's holiday lighting and décor program, MCL has unique experience and understanding to
successfully execute the program.
By investing heavily into our management team, seasonal staff, patented products and proprietary
software, MCL produces spectacular, reliable holiday programs. Over the past decade, MCL has built a
reputation in the industry for iconic attention grabbing displays including a custom 40 foot wreath for
Brickell, Olas the 20 foot sand-snowman on Ft. Lauderdale Beach, and a 50 foot RGB Christmas Tree.
With our vast experience in successfully executing large holiday projects similar in scope, local operations
and our intimate understanding of Sunny Isles Beach, we believe MCL is most qualified to provide the city
of Sunny Isles Beach with a turn-key, spectacular, reliable holiday display. MCL is honored to submit our
Request for Proposal for this exciting holiday project.
Thank you for the opportunity,
Kurt Stange
President
Miami Christmas Lights
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
1 - Company Information
Legal Entity: South Florida Lighting Team, LLC
DBA: Miami Christmas Lights
Company Locations: Miami, FL
Website - www.miamichristmaslights.com
W9: See Appendix A
Founded: October 30th 2008
Home Office: None
Local Address: 1167A NW 159th Dr Miami FL 33169
Local Phone: 305.908.8000
Outstanding Litigation: None
Proof of Insurance: See appendix A
Company Email Address: info@miamichristmaslights.com
Point of Contact: Kurt Stange
Identify locations submitting for: MCL is submitting for all city identified locations
Payment Terms: 50% payment after installation is completed, balance when decor is removed.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
2 - Qualifications
MCL was founded in 2008 to provide dependable, comprehensive, turn-key holiday projects to
municipalities and commercial clients throughout the state of Florida. Our complete décor management
service, coupled with our world-class design team has fueled MCL’s growth over the past decade,
catapulting MCL to South Florida's premiere holiday vendor. Having serviced thousands of municipal and
commercial properties around the state over the years, we are excited to begin our 14th season. We have
the proactive culture, design expertise, operational excellence, local proximity, proprietary lighting system,
required equipment and proven leadership to execute the scope of work provided in the RFP. We look
forward to having the opportunity to serve the city of Sunny Isles Beach.
Over the years, MCL is proud to have prominent municipal and commercial clients such as city of Miami
Beach, Miami International Airport, 600 Brickell World Center, city of Fort Lauderdale, Hard Rock Hotel and
Casino, Disney, town of Surfside, village of Bal Harbour, shops of Bal Harbour, city of Sunny Isles, Orlando
International Airport and many others. Each project referenced required design, fabrication, installation,
maintenance, and removal. Many unique and memorable projects, like 600 Brickell World Center, which
includes a 40 foot, 6000 lb wreath that hangs 100 feet from the ground, were so complex, that the only
viable vendor was MCL. Our 20 foot sand-snowman, Olas, is an engineering feat, designed to withstand
50 mph winds. MCL pioneered RGB light shows in South Florida with the Symphony of Lights 50 foot RGB
Christmas tree at Gulfstream Racetrack. This dazzling holiday experience has over 54,000 individually
programmed lights to create a one-of-a-kind unique holiday experience. Through our expert knowledge
and vast experience in lighting, design, engineering, production, installation and project management,
MCL was successful at providing an on-time reliable, holiday display.
For almost a decade, MCL has lead the industry with viral, attention grabbing, photogenic displays. MCL
design team is not only experts in developing creative displays, but strategically positions names, brands,
and hashtags to maximize awareness and drive traffic to locations. Numerous displays have been
featured on traditional media platforms such as national television broadcasts, local publications as well
as hundreds of thousands of social media posts. The value created by social awareness produces
tremendous return on investment for our clients.
MCL is based out of a 15,000 square foot, climate controlled facility in Miami Gardens, Florida, providing a
centralized hub only 7 miles from the city of Sunny Isles Beach. We operate a fleet of company owned
vehicles and equipment, including 5 trucks, 3 lifts, 4 bucket trucks, 2 trailers and flatbeds ensuring
complete control over necessary equipment. MCL also has long standing relationships with equipment
providers throughout the state; in the event MCL does not own the required equipment for the project,
MCL can easily rent the equipment needed to complete the project. Based on the city of Sunny Isles
Beach's scope of work listed in the RFP, MCL believes it owns ample equipment to complete the project
prior to the deadline.
MCL's Operations department consists of an operation manager, account manager, field manager,
electricians, heavy equipment technicians, and installation technicians. During our seasonal activities,
MCL employs a robust, but efficient team of 45 - 65 team members in addition to our permanent staff.
MCL is unique among holiday decor service companies as we employ a full-time electrician as well as
certified MOT (Maintenance of Traffic) technician as part of our seasonal team. Having a full-time
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
licensed electrician enables MCL to ensure displays are properly powered to prevent annoying
maintenance or even catastrophic fires. Our MOT technician develops road closure plans to safely divert
traffic while decor is installed. With over 275 illuminated trees and 160 light pole decor, having a full time
electrician and MOT technician is crucial to safely and successfully install the holiday project for the city
of Sunny Isles Beach.
Since MCL's inception, our continued investment in technology, product development and global sourcing
has driven MCL to not only be the premier service provider of South Florida, but also develop two
exclusive patented holiday products. Our Laborless Lighting system boasts the highest reliability for any
tree lighting system and our Easy Treezy line of products ensure perfectly decorated and installed holiday
decor. MCL has also developed proprietary management software that projects installation time, supplies,
and materials as well as allows our management team to track real-time installation and maintenance
progress. Included in our software suite is our client portal offering simple, convenient, transparent on
demand communication. MCL's continued investment into technology is a key component making MCL
the most reliable holiday vendor for ensuring on time project completion.
With over 250 palm trees identified to be illuminated in the RFP, the city of Sunny Isles Beach needs a
partner that is an expert in lighting. MCL's proprietary Laborless Lighting product is the perfect match as it
reduces GFCI trips by 86% ensuring on time and reduced maintenance for displays. The product also
revolutionizes how lights are installed as it removes harmful staples from the installation process while
guaranteeing lighting consistency of each tree. Our proprietary electrical components create a completely
water-tight system for all electrical cables, power converters and lights. This extra layer of protection
further reduces the opportunity for failed lights and dark areas due to the wet and humid South Florida
environment.
MCL's primary service matches that of Sunny Isles Beach's RFP as we provide design, fabrication,
installation, maintenance, removal and storage of large, complex holiday lighting and decor programs.
Over the years, MCL has perfected this process propelling our company to be the premier vendor in South
Florida. Our proven track record of providing full service lighting and decor displays is evident in our
notable projects throughout South Florida and verifies that MCL is the most qualified vendor to provide
the services requested by city of Sunny Isle Beach for their holiday lighting project.
MCL leads the industry creating unique and memorable holiday experiences. Our investment in a
world-class design team, commitment to product development and operational excellence has made MCL
the premier holiday service provider in South Florida. After an intense review of the city's RFP and hours of
site inspections, MCL is undoubtedly able to fulfil the requirements of the RFP. MCL's proprietary lighting
systems, investment in technology and proven industry experience will ensure that the city of Sunny Isles
Beach has a unique and memorable holiday display. Our previous experience successfully working with
the city and intimate knowledge of the area, makes MCL the most knowledgeable company. MCL
understands the unique needs of Sunny Isles Beach and has proven in the past to handle such projects.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
3 - Staffing
Organizational Leadership
Kurt Stange is the sole principal and acting President of MCL. Kurt has been instrumental in assembling
MCL's leadership team, including Operations Manager Johamn Barrozo, Maintenance Manager Amik
Ramallo, and Design Directo, Edwin Santa. Each of the mentioned members of MCL's management team
will play a role in the Sunny Isles Beach holiday service.
Due to Kurt's immense knowledge of Sunny Isles Beach and previous holiday installation experience with
the city, Kurt will fulfill the Project Manager role. He will be involved in vir tually every aspect of the project,
meeting with the city, reviewing designs, approving fabrication plans, finalizing installation, verifying
service and removal schedules as well as providing quality control to the inspection and refurbishment of
the decor after the season. Kurt understands the demands of the city and commits to leading this project,
guaranteeing its success. Kurt will be supported by his management team listed above in the following
capacity:
Johamn Barrozo will be the Secondary Project Manager and Operations Manager, supporting Kurt with his
lead on the project. Johamn will ensure the planned activities are being executed on time and report to
Kurt daily on the progress of the team.
Edwin Santa will be the lead designer on the project. Edwin is supported by a team of graphic artists that
will help fulfill the product design needs of the project.
ill manage the nightly maintenance for the city, ensuring all lights are functioning properly, Amik Ramallo w
training service technicians specifically allocated to Sunny Isles Beach and review nightly reports.
MCL's management team will have weekly project meetings, lead by Kurt, to ensure the project is on track
for a successful, on-time installation. Weekly communications on progress will be provided to the city.
MCL does not use subcontractors.
Key Project Personnel
Primary Project Manager and Point of Contact: Kurt Stange
Job Description:
Kurt Stange will be the primary project manager and main point of contact for the City of Sunny Isles
Beach. He will be involved with all aspects of the project including understanding the city's vision,
reviewing designs, presenting final plans to the city for approval, monitoring production, supervising
installation, preforming quality control inspections, reviewing maintenance reports, and organizing
removal and storage. Kurt and the MCL team utilized cloud based project management software to
As the Primary Project Manager, ensure all individual deadlines are being met and to the quality expected.
Kurt will guarantee that the holiday project for the city of Sunny Isles Beach is flawless.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
Kurt Stange was Primary Project Manager for several large scale projects in the past and understands the
discipline, dedication and energy it takes to complete these project successfully. These projects include
the 40 foot wreath for 600 Brickell World Plaza, the Fort Lauderdale 20 foot sand-snowman, and the 50
foot RBG Christmas tree at Gulfstream Racetrack and Casino. When managing the creation and execution
of a large scale project, Kurt's skill is unparalleled.
As a more in depth example of Kurt's capabilities, back in 2011, MCL was contracted to supply a 40 foot
wreath on the side of a skyscraper in Brickell. This concept, which Kurt envision, had never been done
before and needless to say the management at 600 Brickell was doubtful. Kurt and his team created
structural engineered drawings, designed building anchors, created 220 ton crane installation guides,
executed all permitting and won over the management teams' approval. Through the fabrication and
installation process many unforeseen challenges arose, forcing Kurt to adapt and find solutions. His
perseverance came to fruition in November of 2011 when the 40 foot wreath was successfully installed,
creating a tradition in Brickell that is still unmatched to this day. Kurt's success with this project over a
decade ago proves MCL's capabilities and provides confidence knowing any and all projects are possible
with the proper dedication.
Company Position: President
Areas of responsibility: Project management, talent acquisition, team motivation, and organizational
management
Years of experience: 13
Secondary Project/Operations Manager: Johamn Borrozo
Job Description:
Johamn Borrozo, MCL Operations Manager, will act as both the Operations Manager as well as the
Secondary Project Manager for the city of Sunny Isles Beach's holiday project. Johamn brings over 15
years of experience in building, supervising and leading successful field teams. Johan has phenomenal
communication skills fluent in both English and Spanish, excellent customer service and excels in
multitasking.
Johan has worked on all MCLs large projects since joining the team. Johamn has since taken over sole
leadership and responsibility to the 600 Brickell World Plaza project referenced above as well as many
others. Johamn is the Primary Project Manager to the Hard Rock Hotel and Casino's holiday display. For
this display, Johamn and his team set up a 15 foot golden guitar and record with photo base designed for
visitors to take pictures on. His proactive planning, attention to detail and thirst for knowledge has
excelled his growth at MCL. There is no project currently in MCL's portfolio that Johamn is unable to
successfully complete.
Johamn will work hand in hand with Kurt to take the city's vision and ensure it is executed with his team.
He will be responsible for all MCL's daily operations including overseeing inventory, fabrication,
installations, quality control, maintenance, refurbishment, and storage. His attention to detail and
proactive planning culture ensures MCL will be successful in execution the city of Sunny Isles Beach's
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
holiday decor program.
Company Position: Operations Manager
Areas of responsibility: Fabrication, engineering, project management, scheduling, quality control
Years of experience: 15
Lead Designer: Edwin Santa
Job Description:
Edwin Santa is MCL's Design Director and will be responsible for all the creative development for the city
of Sunny Isles Beach. Edwin's previous experience in art, sculpture and production make him unique as he
creates the decor vision while using his extensive knowledge and experience with engineering and
construction to bring the vision to life. Edwin's role in the city of Sunny Isles Beach's project will be to lead
all design creation to meet the city's needs.
Edwin is the mastermind behind all major displays MCL produces including the Olas sand-snowman,
Sunny Isle Beach's sandcastle display, Hard Rock Hotel and Casino's 15 foot guitar and many others. His
passion for holiday projects and seeing his creations come to life, often lead him to the installation sites
with the teams watching his creations take form. Edwin dwells on every detail during design and
manufacturing ensuring the installation is smooth and safe resulting in beautiful iconic displays.
Company Position: Design Director
Areas of responsibility: Design, fabrication, engineering, production, viral social media content,
photography
Years of experience: 16
Maintenance Manager: Amik Ramallo
Job Description:
Amik Ramallo is the Maintenance Manager for the city of Sunny Isles Beach's holiday project. Amik has
the operational know how to ensure displays are installed correctly to reliably function the length of the
season. He has proven leadership in organizing field and heavy equipment technicians to maximize their
efficiencies, completing projects ahead of schedule.
Amik has personally worked on and supervised dozen's of MCL major decor projects including 600
Brickell World Center, Fort Lauderdale Beach, town of Surfside and Miami International Airport. Amik is a
leader by nature and takes the initiative to ensure his projects are completed on time and with quality
workmanship. Once the project is completed, Amik schedules the nightly service to inspect the display
and creates client reports to ensure thorough and complete communication.
As the Maintenance Manager for Sunny Isles Beach, Amik will be onsite with the field team ensuring
installation is done correctly. Amik will complete maintenance plans and present to the city no later than
October 1st of each year. These plans will be shared with the city detailing how and when MCL will be
maintaining the project. Once the project is live, Amik will coordinate the maintenance with our
technicians, reviewing reports nightly and submitting them to our internal systems for storage. In the
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
event there is an issue that our service technicians are unable to solve, Amik will be on site with them to
correct the problem, ensuring a reliable display for the city of Sunny Isles Beach.
Company Position: Maintenance Manager
Areas of responsibility: Team leadership, problem solving, installation planning, electrical, project
management, fabrications
Years of experience: 5
Organizational Char t
As the Primary Project Manger, Kurt will have the ultimate responsibility to ensure the project is executed
successfully. The Primary Project Manager will delegate activities to ensure all tasks are completed on
time
The Secondary Project Manager will work hand in hand with the Primary Project Manager to develop
strategies and plans related to the installation and maintenance portion of the project. The Secondary
Project Manager then executes those plans with the Maintenance Manager and field technicians.
Depending on the confirmed Scope of Work from Sunny Isles Beach, the Design Director and Global
Sourcing Manager may be involved if new decor items are needed. These two roles report directly to the
Primary Project Manager who works directly with design and sourcing for any new decor needed.
To ensure smooth communication and on time delivery, MCL will utilize cloud based project management
software to ensure accountability within its team as well as have weekly meetings to review progress and
address any challenges. Project updates will be provided to the city as often as desired.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
4 - Approach and Methodology
MCL's relentless commitment to completing projects on time, coupled with our proactive company culture
and detail oriented proprietary software has lead MCL to be the the most reliable holiday vendor in South
Florida. With Covid-19 creating unforeseen challenges, advanced planning is important to ensure a
quality, on-time projects. MCL's approach to the city of Sunny Isles Beach is to have the project scope
approved no later than June 30th, 2021. This allows MCL to complete our site inspections and installation
plans by July 15th, 2021, with finalization of the project no later than July 31st, 2021. By both parties
committing to this timeline, MCL can confidently complete the holiday project by November 19th 2021.
The commitment to clear, transparent communication is imperative to any successful relationship. After
each relevant discussion, MCL will provide a recap email specifying each parties responsibilities with
agreed deadlines. MCL has found that these recap discussions with completion dates is key to
completing projects on time. Our leadership team will be available to the city at their request not only
during the season, but throughout the entire year. MCL's commitment to our proven process of advanced
planning, capacity restrictions, and clear communication will guarantee a dependable, on time delivery of
Sunny Isles Beach's holiday display.
The first step to executing the city of Sunny Isles Beach's holiday project is planning. MCL's team will meet
with city staff no later than June 30th, 2021 to review the proposed project for final adjustments. Once all
aspects of display are understood, MCL will create a project with milestones and due dates in our project
management software to share with city staff, keeping everyone on track and providing complete
transparency.
As the scope of work is confirmed, MCL's operations team will prepare installation plans, which includes,
personnel requirements, equipment, installation duration, site restrictions, electrical maps, and
malfunctioning city receptacles. Installation plans submitted to MCL management for approval are
scrutinized through a "virtual installation" meeting to identify potential challenges. Scheduling restrictions
for site requirements, community impact and equipment needs are always accounted for as well as
additional installation dates for weather related delays. After installation plans are approved, MCL
presents the schedule to the city for approval.
As project decor moves to production, MCL utilizes our vast network of local, regional and world-wide
manufacturing partners to determine where each item will be made. Careful consideration is given to
quality, cost and production time to determine which facility is best. Once orders are placed, MCL's
Production Manager uses our cloud-based software, with daily status meetings, to ensure production is
completed on time. MCL's multi-teared production strategy enables MCL to utilize the supplier providing
the best lead time, quality, price, and overall value for Sunny Isles Beach's decor.
MCL has a vast inventory of lights, supplies, materials and electrical cables to easily fulfill the presented
projects. Due to MCL's desire to create a truly unique and memorable experience for Sunny Isles Beach,
MCL has presented all custom designed decor that will need to be fabricated from scratch upon approval.
MCL has proactively sourced all components and is confident we will be able to produce all presented
decor within the timeline in the RFP.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
MCL invests heavily in acquiring and training the best field managers and technicians. All applicants must
pass an extreme vetting process including multiple interviews, screenings and background checks. Our
comprehensive training programs including installation techniques, customer interactions, company
professionalism and safety ensures MCL's team is well trained, professional and safe. Each course has a
dedicated training manual and course curriculum including classroom, facility, and field instruction that all
employees must pass annually. Our intense training curriculum, managed by MCL's software, tracks
employee progress to verify that field technicians have successfully passed each phase of training before
contributing to our installation teams, guaranteeing consistent results. Through MCLs intense focus on
safety, MCL has been accident free for the past 4 years, a record we are very proud of.
MCL is fully compliant with all local, state and federal laws and holds itself to a higher standard than
required by law. Our 46 page employee handbook in addition to a 42 page safety handbook ensures that
we are compliant with all applicable laws including ADA, Family Leave and many others. Our team
routinely holds safety meetings throughout the year to ensure proper safety habits are always top of
mind. Both documents are confidential in nature, but can be shared with the city in a confidential nature
upon request.
MCL has refined its installation process over the years to be the least intrusive while ensuring projects are
completed on time. Our three phases approach, advanced power, lighting, and decor managed by our
proprietary software system, ensures the proper specialist preforms each activity producing quality
results. Installation software is used in the field through tablets providing required information to the
installation team as well as project progress to management. If questions arise during the install, the
system allows both field and management teams to solve it together. This is a very powerful tool to
ensure that MCL is able to accomplish the projects as planned.
For the city of Sunny Isles Beach's holiday display, MCL will begin the advanced power installation phase
in mid August with completion in two weeks. This phase includes installing all power cables from
electrical receptacles to locations where lights and decor will be installed. The second phase of
installation is the lighting phase. In this phase, MCL will install all lighting elements that are practically
invisible and lay dormant until the display is activated. This portion of the installation is most time
consuming, and will require MCL to begin in early September and will take two to four weeks to complete.
The final stage of installation is the decor phase which installs all visible decor elements. Our strategy for
the decor phase is to apply all resources to an individual section completing it as quickly as possible,
typically in one day. Based on the items referenced in the RFP, MCL anticipates the decor phase lasting 5
days, easily completing the project prior to the November 19th deadline.
After the entire project is completed, MCL will coordinate a client walk-through with the city of Sunny Isles
Beach to show the completed project illuminated. This walk-through will occur at least 5 days prior to
project activation date allowing time to fix any deficiencies found by the the city. Completing site
inspection with city staff and MCL management will ensure the project is completed and approved prior
to the activation date.
Once the display is activated, MCL will begin nightly inspection to ensure its constant pristine condition.
Based on the areas highlighted in the RFP, MCL believes three dedicated maintenance technicians,
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
specifically trained on Sunny Isles Beach's decor and intimate knowledgeable of the property will provide
quick, quality nightly inspections. After each nightly service, reports are reviewed and available for the city
to review through MCL's online portal which will host nightly service reports with pictures. City staff also
have the ability to report outages through the portal and track the progression of the repair. This
transparent communication tool allows all managers at MCL to be looped in on Sunny Isles Beach's needs
as well as provide transparency to the city on MCL's activities.
As all good things come to an end, at the end of the holiday season, MCL will commence with decoration
removal in three phases: disconnect, decor and lighting. To be extremely proactive, the removal of all
lighting and decor is planned and scheduled at the same time as the installation, leaving nothing to
chance.
During the first phase, Disconnect, MCL sweeps through city in one day, disconnecting all lights and decor
so the entire project is dark. In the second phase, Decor, MCL works to quickly remove all visible decor
items from the property. The third and final phase, Lighting, MCL will remove all lights and electrical cable
completing the full removal of the project. MCL anticipates based on the scope of work that removal will
be completed within 5 days, no later than January 15th 2022.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
Project Intro - Twinkle Isle Lights
Twinkle Isle Lights is a stunning collection of twinkly decor blanketing the city of Sunny Isles Beach.
MCL's philosophy with this presentation is to cover the entire city in beautiful holiday lights to create a
unique and memorable holiday experience for city residents and tourists alike. Decor is placed within
many of the parks creating photo opportunities that are shared via social networks.
Passing through any of the city entrances, a cheerful holiday spirit engulfs as the twinkling lights of Sunny
Isle Beach are seen. Continuing through the city, playful illuminated holiday banners adorn each light pole
creating a consistent and complimentary holiday feel. Further down the strip, hundreds of illuminated
palms create a holiday experience like no other.
The major parks of Sunny Isles Beach are all decked out in their holiday best, with unique, attention
grabbing, social sharing displays that entice pictures to be taken and shared, further promoting the city's
display. A unique and memorable hashtag is tagged (not seen on photos) on all displays to promote the
city. A new tradition of the holidays is born that is part of the city's culture!
Twinkle Isle Lights places holiday lighting and decor through the entire city, creating a cost effective,
unique and memorable holiday experience.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
The Festival of Lights Holiday Event Experience
The Festival of Lights holiday event is sure to be a huge attraction. MCL has selected a 20' Christmas tree
that features RGB lighting and is programmed to put on a holiday show. The unique display features five
holiday songs that repeats the show every 30 mins, ensuring all that want to see the stunning display
have a chance.
After the show, mingle through four holiday stations for photo ops and AR surprises. The Polar Bear
Plunge features a Dad and Mom Polar Bear. One polar bear stands on an iceberg whilethe other wades
next to the chilly water created by blue and cool white lights scattered across the grass. Animated cool
white tube lights create the illusion of waves within this icey water scene.
Head over to the golden trees and take out your phone for an exciting AR surprise. Elves pop their heads
from behind the trees, snow falls, and who knows, maybe Santa will even come to say hello.
The next stop on the journey are two photo board photo ops. The first is a playful beach scene
encapsulated in a snow globe for complete family fun. The other is the gingerbread family, ready to go to
Sunny Isles Beach and enjoy the holidays, no more cold and snow for them! Create a great picture by
sticking your head through the holes and snapping a photo you can send to Grandma.
MCL tops off the event with the suggestion of placing food trucks on the edge of the park to provide
patrons with the opportunity for light refreshments. Festival of Lights is a fun, family oriented holiday
experience designed to keep people in the park for about an hour. By spreading the various displays out
spaciously, crowds wont gather too close to each other. The 20'RGB Christmas tree center point is large
enough to see from anywhere within the park to promote social distancing.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
5 - Cost of Services
Project outline cost - Twinkle Isle Lights
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
6 - References
The MCL team is no stranger to large holiday display and lighting projects that require design, fabrication,
installation, maintenance, removal, storage, and refurbishment and provide these services to many
municipalities, event venues, resorts, casino and hotel facilities. As the current vendor for many
municipality holiday décor programs including the city of Sunny Isles Beach, MCL is uniquely qualified to
help create and execute the city's holiday vision. Below are a few current and past projects from the
highlight reel with accompanying images:
Project Name: City of Fort Lauderdale, Las Olas and A1A Fort Lauderdale Beach
Contract Method: Competitive RFP award
Company Role: Prime contractor
Project Description and Scope:
The city of Fort Lauderdale is a growing municipality and was looking to increase their tourism footprint
with a profound statement and increased holiday presence. Their goal was to attract tourists and locals
alike to the beach, boosting the local economy and creating a worldwide attraction. The scope of work
required the responding vendors to create an iconic, photogenic centralized display at the Las Olas Hub
as well as 3 miles of decor for over 150 street lights along A1A. MCL's design team knocked it out of the
park by creating Olas, the Fort Lauderdale sand-snowman and beach themed starfish and seashell pole
decor. MCL painted the vision that each year Olas would be slightly updated to be preforming a new,
beach centric activity to create an annual tradition for the community while keeping the display new and
fresh. MCL, competing against several other vendors, was awarded the project through a competitive RFP
process.
Due to the short time between award and installation of the project, MCL had already begun proactively
executing the project. The design of Olas and the pole decor were approved by a structural engineer and
MCL was sourcing all materials, preparing the orders and blocking production space with our partner
fabrication facilities. Once the project was formally awarded, MCL sprang into action to ensure fabrication
was completed prior to the installation date and city's ceremony. Without this proactive approach and well
planned, staffed installation, MCL would not have been able to meet the incredibility tight deadline.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
"(MCL is) Very creative and professional"
- Dan B
BID Manager, Fort Lauderdale Beach
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
Project Name: Town of Surfside, Hardings Ave, Surfside, FL
Contract Method: Competitively awarded RFP
Company Role: Prime contractor
Project Description and Scope:
MCL has provided the town of Surfside with holiday lighting and decor since 2015 through piggyback
contracts MCL had been awarded. The town wanted to continue to increase their project scope beyond
what piggybacking allowed and issued an RFP to challenge local vendors to create an enchanted holiday
environment for their main area of commerce along Hardings Avenue. MCL's design team was excited for
the opportunity and began researching the community to create a unique design tied to the history of the
town. Equally important to the design was the commitment to installation and execution of the project.
The town put as much emphasis on execution as it did design vision. The town board knew their electrical
system was fussy and the electrical strategy and installation had to be perfect or the project would be
consumed with constant maintenance issues.
MCL presented our design vision including over 130 wrapped trees, custom designed and fabricated
crystal spheres and Art Decor monument displays. MCL also created an in depth electrical, installation,
and maintenance plan to show the town how we would execute the project, should it be award. The town
unanimously voted to award the RFP to MCL, beating out several other vendors. The key to MCL
successful bid for this project, as all vendors presented similar budgeted projects, was MCLs extensive
knowledge of the town's electrical system and detailed installation and maintenance plan. Our knowledge
of the property was gained over the five years of successful installations, allowing the MCL team to have
the electrical design, installation, maintenance plan, and required assets to complete the project on time
and within budget.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
"A very well run company, service was satisfactory, on time and in budget."
- Joseph K.
Director of Public Works, Town of Surfside
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
Project Name: 600 Brickell World Center, 600 Brickell Ave, Brickell, FL
Contract Method: Privately awarded competitively bid contract
Company Role: Prime contractor
Project Description and Scope:
Back in 2011, 600 Brickell was the new revolutionizing building being constructed as one of the first LEAD
certified buildings in Miami. The Brickell management's vision for the new property and community
centric plaza was to create the "Rockefeller Plaza" of Miami for the holidays. The Brickell team reached
out to several holiday suppliers and invited qualified vendors from around the state to present their vision
of the project.
MCL's imagination ran wild and knew that if we wanted to win this project, our proposal would have to be
so iconic, that it would be as memorable as the Rockefeller Christmas tree. Through dozens of designs
and brainstorming sessions, MCL finally came up with a concept, many thought impossible, hanging a 40
foot wreath on the side of the building overlooking the plaza. In addition to this iconic element, MCL also
illuminated all the vegetation on the plaza to ensure a dazzling experience.
Needless to say, when MCL presented the idea to 600's management team, they fell in love with the
concept, but had their reservations about execution. MCL provided structural engineering plans,
installation diagrams and all necessary permits and documentation to convince the team that we could
execute the project. As one may expect with such a forward thinking project of this scope, unforeseen
challenges popped up several times, but in each occurrence, MCL persevered and completed the project
on time and within budget.
MCL has now dialed in the installation of the display and accomplishes the project in only one day. Due to
safety concerns, building compliance and to minimize the impact to patrons, MCL installs the display on
the first Saturday in November. MCL uses a 120 foot high reach lift and 220 ton crane as well as many
other technical equipment to ensure a safe and proper installation. Without precise planning and
impeccable execution, disastrous consequences are possible with this project, however for the past 10
seasons of installation, MCL has never had an incident.
MCL is proud to be part of a decade long tradition for Brickell that kicks off the holiday for the residents.
The wreath has been featured many times on national television, in magazines and all over social media.
The "Rockefeller" tradition that 600 Brickell World Center set out to create has been accomplished.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
"Your team was spectacular and our plaza looks amazing all dressed up for Christmas. Thank you!"
Tracy S.
President Leasing and Management, Brickell
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
7 - Availability
MCL is conscientious of our current workload and cautious to never over stress our company resources,
diminishing our service. Our time tested methodology has proven it is important to account for asset,
equipment and personnel limitations as to not overload operational capacity. MCL has addressed this
concern through our proprietary software which calculates our workload against equipment,
management, and seasonal resources to project capacity limitations. MCL has built an impeccable
reputation for its commitment to quality, timely holiday services through its capacity awareness, declining
business we can't adequately service.
After an intense review of the city's RFP, MCL feels confident that we will be able to easily fulfill the Scope
of Work within the timeline. Our current contracted workload represents 58% of our maximum capacity
based on the current equipment and staffing. Adding the city of Sunny Isles Beach's project workload to
our current book of business will increase our workload approximately 7%. This will bring our 2021
workload up to 65% ensuring MCL has the resources to successfully execute the project. MCL operates
on a first come first serve basis. When our maximum workload capacity reaches 95%, MCL no longer
takes on new accounts, with our sole focus on executing the accounts contracted and keeping our
promised service.
MCL balances budget restrictions and production deadlines with local, regional and world-wide
manufacturing capabilities. Over the years, MCL has built a vast network of fabrication partners, each
thoroughly vetted to ensure production quality. In addition, MCL has its own production facility at its
Miami Gardens location to produce specialized, one-off or time sensitive items. Depending on the final
Scope of Work selected by Sunny Isles Beach, MCL will review the best vendors to execute production.
MCL's multi-teared production strategy enables MCL to produce with the supplier providing the best lead
time, quality, price, and overall value for Sunny Isles Beach's decor.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
8 - Contract Forms
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
Appendix A
Alternative Project Options:
Project Intro - Starry Isle Lights
Starry Isle Lights is a stunning collection of unique, photo inspiring decor while covering the City of Sunny
Isles Beach in memorable holiday lights. Custom designed decor matches the stunning landscape of the
city, providing a modern twist with a traditional touch. MCL understands the need for a return on
investment for the city and has strategically designed its displays around the intention of sharing on
social media platforms. MCL has a tremendous marketing team that consistently creates unique, catchy
hashtags that go viral, furthering the good will and publicity generated from the holiday project. Starry Isle
Lights beautiful decor, coupled with MCLs marketing know how is sure to put the City of Sunny Isles
Beach on the map for a must see holiday display!
The city entrances are dressed up in their holiday best with wrapped trees and stunning suspended
illuminated stars, creating a must see attraction. Continuing through the city, playful illuminated holiday
banners adorn each light pole creating a consistent and complimentary holiday land. Farther down the
strip, hundreds of illuminated palms create a holiday experience like none other.
MCLs interactive holiday post card display at Heritage Park is sure to be a major attraction. Designed to
be used during the daytime, families can sit in Santa's sleigh, with beach Frosty next them while the
beautiful Sunny Isles Beach sun sets in the background, creating an instant, shareable holiday greeting
card. Illuminated walk-through ornaments at Intercoastal Park and a giant, 10' branded ornament ball at
Samson park will further share the holiday spirit while promoting the city.
Starry Isle Lights is a gorgeous holiday collection balanced on traditional lights, with a modern twist of
decor. The project is sure to grab the attention of all that see it and virally promote the city, bringing more
visitors to experience the unique and memorable holiday experience of Starry Isle Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
The Festival of Lights Holiday Event Experience is included in this option in the same capacity as
described above in the Twinkle Isles Lights holiday package.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
Project Intro - Magic Isle Lights
Magic Isle Lights is a holiday project unlike any before. MCL brings in the latest RGB lighting technology
to create a memorizing, unforgettable experience. RGB lights magically cycle through over 1 millions
colors creating animation and movement throughout the entire city. RGB and Augmented Reality decor
ensure the 2021 City of Sunny Isle Beach holiday display is truly unique and an attraction worth driving to
see.
MCL understands the need for a return on investment for the city and has strategically designed its
displays around sharing videos and photos on social media platforms. With animated RGB displays, MCL
delivers viral video content, the next generation in social media sharing. Our marketing team consistently
creates unique, catchy hashtags that go viral, furthering the good will and publicity generated from the
holiday project. Magic Isle Lights beautiful decor, the latest RGB and AR technologies, coupled with MCLs
marketing know how will make city of Sunny Isles Beach's Magic Isle Lights, a must visit destination for
the holidays!
The city entrances truly dazzle as entire palm trees are illuminated in color changing RGB lights, cycling
through 1 million colors. RGB tree accents portray sleek designer decor that compliments the modern
architecture of newly constructed buildings. Continuing through the city, illuminated holiday banners dot
each light pole creating a consistent and complimentary holiday experience. Further down the strip,
hundreds of illuminated palms, each topped with 18" of RGB lighting, provide a traditional white light lit
palm tree, with a touch of modern accented through the constantly changing RGB bursts. With hundreds
of trees illuminated through the city, Magic Isle Lights creates and unforgettable, unique holiday
experience.
MCL introduced Augmented Reality (AR) technology to the holiday post card display at Heritage Park.
Designed to be a day-time attraction, animated AR comes to life when seen through a cell phone's
camera. Families visiting the park are sure to be memorized by this fun, interactive technology, prompting
family holiday photos shared with all. A 12' RGB Illuminated walk-through 3D ornaments anchors Samson
park and four 5' RGB illuminated presents decorate Intercoastal Park.
If a unique and memorable holiday experience is the desire of Sunny Isles Beach, look no farther than
Magic Isle Lights. This one of a kind, technology driven holiday project is sure to turn heads and make
memories. Miles of constantly moving RGB lights compliment unique RGB and AR iconic displays make
Sunny Isles Beach to a must see holiday destination.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
The Festival of Lights Holiday Event Experience is included in this option in the same capacity as
described above in the Twinkle Isles Lights holiday package.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.
South Florida Lighting Team, LLC DBA Miami Christmas Lights.