HomeMy WebLinkAboutPRIME CONCEPTS DETROIT 29_BID PROPOSAL FOR RFP_22_09_01COMPANY PROFILE DECK - OCTOBER 2022PRIME CONCEPTS DETROIT TAKES ON MIAMI OCTOBER 2022COMPANY PROFILE DECK
COMPANY PROFILE DECK - OCTOBER 2022TABLE OF CONTENTS
PG. 03 COMPANY OVERVIEW
PG. 07 QUALIFICATIONS
PG. 15 APPROACH
PG. 22 CAPITAL INVESTMENTS
PG. 30 CAPITAL INVESTMENTS
PG. 18 OUR BRANDS
PG. 24 FINANCIALS
PG. 02COMPANY PROFILE DECK - OCTOBER 2022Prime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022COMPANY
INFORMATION
COMPANY PROFILE DECK - OCTOBER 2022PG. 04COMPANY PROFILE DECK - OCTOBER 2022• Prime29 Steakhouse was opened in May 2012 and its concept is similar to the dining
concept intends to operate at the location. Prior to opening, Prime29, a 6,244 square foot end
cap tenant, underwent substantial renovations in excess of $1,500,000.00.
• Prime 29, Inc. and it’s holding group, Prime Concepts Hospitality, has been profitable in
operating steakhouse restaurants for over 10 years
• Prime Concepts Detroit successfully manages and operates the following establishments:
• Prime 29 Steakhouse, 6545 Orchard Lake Rd, West Bloomfield Township, MI 48322
• Yakko San, 3881 NE 163rd St, North Miami Beach, FL 33160
• NARA Hibachi & Sushi, 5656 W Maple Rd, West Bloomfield Township, MI 48322
• PAO Detroit, 114 W Adams Ave Suite 200, Detroit, MI 48226
• CIAO Italian Bistro & Wine Bar, 6199 Orchard Lake Rd, West Bloomfield Township, MI 48322
• Wabeek Club, 4000 Clubgate Drive, Bloomfield Township, MI 48302
WE ARE PRIME29.
On behalf of Prime 29, Inc. (“Firm”, “Bidder” and “Proposer”) we are pleased to submit
this proposal to the City of Sunny Isles Beach to operate and lease the restaurant premises
located at 18050 Collins Ave, Sunny Isles Beach, FL 33160, formerly known as the
Tony Romas restaurant. In accordance with the Request for Proposal No. 22-09-01, the
Firm submits the following presentation for review and consideration by the City of Sunny
Isles Beach.
VISIT US ONLINE AT WWW.PRIMECONCEPTSDETROIT.COM
7499 MIDDLEBELT ROAD, WEST BLOOMFIELD, MI 48322 | (248) 426-2121 | jmathis@barbatholdings.com QUALIFICATIONSOURBRANDSFINANCIALSCAPITALINVESTMENTSCLOSINGAPPROACHCOMPANYINFOPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 05COMPANY PROFILE DECK - OCTOBER 2022Our restaurants and world class operating team specialize in more than outstanding culinary
experiences – we engage communities. For over 20 combined years in the hospitality
industry, we’ve become a staple in satisfying residents of all ages and backgrounds. With
the success of our first concepts, we confirmed to ourselves that we could build something
truly special. And so, with a dedicated, hardworking and creative team Prime Concepts
came to life. The hospitality industry is about more than just a pleasant environment and
a great meal.
Prime Concepts is a standout restaurant group, boasting a diverse portfolio that is not only
viable, but incredibly successful. We are proud to mention that all of the restaurants we
manage and operate are profitable and staples in the communities in which they reside.
Per the attached financials, we are confident Prime 29 and Prime Concepts Hospitality
group has the capital to develop and operate a successful restaurant within the Sunny
Isles Community.
PRIME CONCEPTS QUALIFICATIONSOURBRANDSFINANCIALSCAPITALINVESTMENTSCLOSINGAPPROACHCOMPANYINFOPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022QUALIFICATIONSPG. 06COMPANY PROFILE DECK - OCTOBER 2022• Our proof of insurance is attached in Appendix A
• Our W9 is attached in Appendix B
Prime 29, Inc. has met all minimum qualifications as detailed below:
Prime 29 Inc. is licensed to conduct business in the State of Michigan and will provide a certificate of authority
confirming status as a registered Florida business entity once processed by the Florida Department of State.
Applications with the Division of Alcoholic Beverages and Tobacco, Beverage License Department and Division of
Hotels and Restaurants are drafted and will be submitted upon acceptance of the award. All other licenses required
for the restaurant’s operations and key professional staff will also be applied for upon acceptance of the award. The
principals of the Firm currently operate the local restaurant known as Yakko San at 3881 NE 163rd St, North Miami
Beach, FL 33160 and therefore are familiar with the licensing requirements within the jurisdiction.
To further show the exemplary strength of the principals of Prime 29, by way of our
successful restaurant group (Prime Concepts), we have attached in Appendix C multiple
letters of reference from our landlords.
Lastly, the Firm has met all minimum requirements by submitting the attached financial
statements for the past three years as instructed in the Request for Proposal.
These documents are submitted in a separate closed file titled “Exempt from public records per §119.071, FLA. STA.
MINIMUM QUALIFICATIONS
We have no prior or pending litigation in which the applicant, any of its employees
or subcontractors is or has been involved within the last three years.OURBRANDSFINANCIALSCAPITALINVESTMENTSCLOSINGAPPROACHCOMPANYINFOPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022QUALIFICATIONS
COMPANY PROFILE DECK - OCTOBER 2022PG. 08COMPANY PROFILE DECK - OCTOBER 2022• Proven profitable track record regarding multiple restaurants
•4.7 Star rating and 5,000+ reviews
•100,000+ Customers served
•Performed over $10 million in rennovations
•Capitalized with over $25 million in assets
•100,000+ Organic followers on social media
COMPANY OVERVIEW
We focus on creating an exclusive and unique experience of a fine dining & entertainment
restaurant that will appeal to multiple select groups of customers. Prime 29 will
happily serve the community of Sunny Isles.
WHAT MAKES US STAND OUT
• Controlled food cost/margins
• Freshness and multi-use menu
• Creativity using locally sourced ingredients
• Effective food systems and production
• In house entertainment program
• Top of the line marketing and advertisement
• Great interactions on social media
OUR RECIPE FOR SUCCESS OURBRANDSFINANCIALSCAPITALINVESTMENTSCOMPANYINFOCLOSINGAPPROACHQUALIFICATIONSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 09COMPANY PROFILE DECK - OCTOBER 2022In comparison to Sunny Isles, West Bloomfiled shares many similiarities. Both cities having
a strong diverse population, in the most populated counties in their respective states. We
faced exciting challenges that helped us bring forth multiple successful concepts, which we
hope to continue our success to Sunny Isles.
FROM MICHIGAN TO FLORIDA
Each restaurant carries its own approach to high quality dining experiences that are
engaging and memorable. Those reasons differ from entity to entity.
• Prime 29 Steakhouse Established in 2012
• Yakko San 2022
• NARA Hibachi & Sushi Established in 2014
• PAO Detroit, Established in 2019
• CIAO Italian Bistro & Wine Bar, 2022
• Wabeek Club 2018
Our restaurants and world class operating team specialize in more than outstanding culinary
experiences – we engage communities. For over 20 combined years, we’ve been a staple
engaging residents of all ages and backgrounds.
OUR PORTFOLIO
WHAT WE DO BEST OURBRANDSFINANCIALSCAPITALINVESTMENTSCOMPANYINFOCLOSINGAPPROACHQUALIFICATIONSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 10COMPANY PROFILE DECK - OCTOBER 2022Our team’s purpose is to be a valuable addition to the Sunny Isles community. We are excited
to bring our reputation by offering our methods, concepts and structures to guarantee a
positive experience to all those who visit our establishment.
Joe Barbat is the principal of Prime Concepts, a Michigan based hospitality group, and Barbat Holdings
LLC, a Property Management and Investment Company. Mr. Barbat has over 20 years of experience
in Hospitality, Development and Property management specifically taking challenged businesses and
renovating them into successful business operations. Mr. Barbat’s portfolio currently manages an
excess of 2,000,000 square feet of Restaurant, Commercial and Multi-Family Real Estate. The company
specializes in acquiring and rehabilitating Historic buildings and bringing them back into operation.
Barbat’s mission is to continuously evolve its properties as well as help beautify the cities in which we do
business. Mr. Barbat is known for his ability to motivate staff and solidify long lasting relationships with
his suppliers and customers. His core business philosophy is, “together we are smarter than any one of
us can be alone” and his business mantra is to provide his clients with the highest quality of expertise
and customer service at all times.
OUR TEAM
JOE BARBAT
Founder, Chairman and Chief Executive Officer - Prime Concepts
OURBRANDSFINANCIALSCAPITALINVESTMENTSCOMPANYINFOCLOSINGAPPROACHQUALIFICATIONSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 11COMPANY PROFILE DECK - OCTOBER 2022Stolion Liti has more than 14 years of managerial dining experience in successful concepts throughout
Southeast Michigan. He majored in Business and Finance from Wayne State University, continues to
advance relationships with community leaders, is multilingual, owner & operator of Prime 29 Steakhouse
in West Bloomfield and previously was the General Manager at BACCO Ristorante in Southfield. Mr. Liti
draws on his ability to service customers in a professional and friendly environment and is well regarded
as an exceptional service industry professional. He has a proven track record of creating and maintaining
systems to successfully operate high end restaurants with demanding operating hours. Developing low
turnover teams and promoting within the team is a leadership attribute Mr. Liti is proud of. Consistency,
dedication, service, and innovation are the core characteristics associated with his teams’ success.
STOLION LITI
F&B Operating Partner - Prime 29 Inc., Prime Concepts OURBRANDSFINANCIALSCAPITALINVESTMENTSCOMPANYINFOCLOSINGAPPROACHQUALIFICATIONSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 12
John Moran brings his 30+ years experience to the portfolio, providing day to day direction and management
of the finance and accounting teams. Mr. Moran continues to define what brings value to the portfolio,
adding continued success to his track record. He is responsible for advising operations and identifying
new ways to integrate best practices in each business model Mr. Moran oversees all business strategy
and long term financial planning. He is currently the active liaison between all partners and stakeholders.
Ms. Mathis is a transactional attorney experienced in the practice of hospitality, real estate and corporate
law. Her career spans over 20 years. Along with supervising all legal, financing and human resource
matters affecting the Prime Concepts company portfolio, she provides daily legal counsel and support to
the hospitality group.
JOHN MORAN
JESSICA MATHIS
Chief Financial Officer - Prime Concepts
General Counsel - Prime ConceptsCOMPANY PROFILE DECK - OCTOBER 2022OURBRANDSFINANCIALSCAPITALINVESTMENTSCOMPANYINFOCLOSINGAPPROACHQUALIFICATIONSJose Duarte started in the construction business from the ground up and quickly learned the trade and
climbed the ladder to became a successful knowledgeable contractor . This is when he founded His
construction company and guided the company to become a reputable team. With his team of designers
and contractors he helped his community and south Florida clients ideas, dreams and project come to
live providing high-end quality results.
JOSE DUARTE
Partner and General Contractor
Prime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 13
Jill has lead the sales effort for Prime Concepts for the past three years. She comes to us from hotel
catering and restaurant sales where she has worked in the Detroit Metro Market for twenty-seven years
for established hotel and banquet properties. She was also on the opening teams for several Marriott
and IHG hotels/restaurants in the Detroit suburban area. Jill has expansive experience in working with
the corporate, social, association and sports markets and effectively transferred her hotel restaurant
knowledge to PCD’s unique portfolio to increase sales year over year.
Rachel Malvich is the creative director at Prime Concepts With a bachelor’s degree in Digital Arts and
Deisgn, she directs and manages a team of social media, print, and graphic design experts for Prime
Concepts Detroit. With 8+ years in the digital marketing world, garnering experince in the entertainment,
events, and food and beverage industries, she is able to use her unique perspective and skills to
cultivate strong brand identities and campaigns to market each entity successfully.
Alexandra is the Chief Marketing Officer of Prime Concepts. She graduated from the University of
Michigan with a Bachelor’s in Psychology and thereafter obtained a Brand Marketing certification
from NYU’s Stern School of Business, as well as Northwestern Kellogg’s school of management. Since
portfolio launch, she has implemented best practices to establish the brand’s digital and local footprint
for both Prime Concepts Detroit. Her specialization in brand identity resulted in online consistency and
customer loyalty, and following.
JILL HOLMES
RACHEL MALVICH
ALEX JONA
Sales and Events Director - Prime 29 Inc., Prime Concepts
Creative Director- Prime 29 Inc., Prime Concepts
Marketing Director - Prime 29 Inc., Prime ConceptsCOMPANY PROFILE DECK - OCTOBER 2022OURBRANDSFINANCIALSCAPITALINVESTMENTSCOMPANYINFOCLOSINGAPPROACHQUALIFICATIONSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 14COMPANY PROFILE DECK - OCTOBER 2022Chef Ray Ramos has been highly passionate about the culinary arts from a very young age trying to emulate
his father’s acquired abilities in the hospitality industry. Exceptionally skilled chef with over 25 years of
progressive experience for elevated restaurants and bars. Opened multiple concepts such as Bandera’s,
Houston’s for the Hillstone Restaurant Group. Helped developed concept such as Kaluz waterfront,
Brimestone Restaurants and Doc B’s fresh kitchen. Displaying strong leadership skills, operational
management, and proven training and development for front and back of house teams. Mastered technique
for high intensity environments with a focus on flawless presentation and quality cuisine.
RAY MADRIGAL
Executive Chef- Prime 29 Inc., Prime Concepts
OURBRANDSFINANCIALSCAPITALINVESTMENTSCOMPANYINFOCLOSINGAPPROACHQUALIFICATIONSMr. Kanno provides value to the hospitality industry through accounting and finance as the controller
of the Prime Concepts Detroit company. Anthony is focused on cost analyses, data analytics and sales
volumes, interpreting and reporting financial statements and creating budgets for greater success. r.
Kanno graduated Wayne State University with an aspiration to study dentistry. During his transition into
the accounting profession, Anthony studied and received his Master of Business Administration degree
from the accredited Walsh College School of Business in 2020.
ANTHONY KANNO
Controller - Prime Concepts
Prime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022APPROACH
COMPANY PROFILE DECK - OCTOBER 2022PG. 16COMPANY PROFILE DECK - OCTOBER 2022 The proposed business will serve as a steakhouse and seafood restaurant, similar to the
existing Prime 29 Steakhouse also operated by the principals. The location will be an
upscale restaurant offering premium cuts of meat and jet fresh seafood, and a unique high-
end dining experience.
The intended hours of operation are Monday through Sunday 11am to 2 am. On weekends,
live musicians will perform during lunch and dinner service in strict accordance with all
local ordinances of Sunny Isles Beach. Given the unpredictable nature of food and supplier
costs at the time of this submission, we anticipate price points for menu times to exceed
$20.00 per menu item.
DOWN TO THE BASICS
Prime29 will be held to the same standards as our other establishments. Using the same
standerd operating procedures, we will ensure our staff is trained to the highest level
possible. Our detailed traning regimend will ensure our staff is consistent and professional,
maintaining our high expectations of restaurant and diningware cleanliness, food saftey,
and general service. A sample menu is attached in Appendix D, as well as our flooplan,
attached in Appendix E.
We believe that authentic connections between staff and guests and memorable
experiences that connect people to our businesses in meaningful ways are what keeps
employees happy and guests coming back for more.
OPERATIONS OURBRANDSFINANCIALSCAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSCLOSINGAPPROACHPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022OURBRANDSPG. 17COMPANY PROFILE DECK - OCTOBER 2022Marketing will be backed by a concept that will generate revenue. Our team understands
the customer acquisition cost and transfers the same exceptional service mentality into a
fine dining concept that has proven to be successful at Prime 29, PAO and Nara. Employing
practces of customer appreciation, dedication, and love of serving an excellent product will
generate instant satisfaction. Our team and system is built upon our past successes and
price does not dictate our performance.
Delivering a clear sales message, product consistency, and exceptional service is what
distinguishes our team. Our team is trained to perform professionally and efficiently under
any circumstance with a pleasant disposition in servicing our customers. We operate best in
a busy environment and have succeeded through working together as a team. We appreciate
and utilize all marketing channels available to us and recognize there is no better marketing
than “word of mouth”.
MARKETING STRATEGIES Sunny Isles Tourists & Visitors
Luxury, high quality & innovative food, drink &
entertainment options drawing people to the area
Sunny Isles Residents
Exciting and attractive atmosphere with consistent service,
food and beverages. A perfect candidate for a local favorite
Professionals / Social Elites
Fine dining atmosphere for friends and groups to gather
& celebrate special occasions or treat themselves to an
entertaining dining experience.
Celebrations
Perfectly sized for gatherings & private events hosted by
local companies and organizations
Offices / Job Sites
Carry out and delivery for large parties, fast, quality &
varied options, excellent traffic for commuters.
TARGET MARKET
WE’RE SOCIAL!
We have a social media team that has shown extraordinary results with other entities such as Prime29,
Nara & PAO Detroit. We will test different Internet and social media channels and invest considerable
amount of our marketing budget towards this form of branding. From food pictures, videos, updates,
specials, and much more. We will keep the new Internet era user always interested in our online presence
in order to create a customer base founded on our strategy.FINANCIALSCAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSCLOSINGAPPROACHPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022OUR BRANDS
COMPANY PROFILE DECK - OCTOBER 2022PRIME29 STEAKHOUSE
PG. 18
Prime29 is a high-end steakhouse, known for our sophisticated
dishes, Chef’s authentic signature sides and outstanding quality
meats. Luxurious, upscale atmosphere with sommelier level
wine experience, premium & exclusive liquors, and top notch,
consistent service. Prime29 is synonymous with celebrations,
making its private event business the second backbone. Known
for its various private dining areas, the Onyx Room, Room 29,
and year-round patio, and well-executed banquet style service,
the restaurant stays a preferred, sought after event venue with
steady private events and parties throughout the year.COMPANY PROFILE DECK - OCTOBER 2022I just want to start by saying this place is one of the best
restaurants I’ve been to, if not the best. The place was
beautiful, staff is so respectful, management is great, and
food is absolutely phenomenal! The staff was so respectful
and our server was great and super friendly. He Kept checking
on us and made sure we got everything we needed. What was
exceptional about the experience is that the manager himself
came up to our table and asked about experience.
- Zahra FINANCIALSCAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSAPPROACHCLOSINGOURBRANDSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022NARA
PG. 19
NARA is a contemporary, creative and modern hibachi experience
led by expert/master Hibachi Chef Ted Quinones. Group dining
hibachi is complemented by personal hot rock cooking, shared
plates, artisanal sushi and more Japanese favorites. The lounge
area offers a distinct alternative experience to the hibachi tables
completed with its own bar and booth style seating. NARA is
known for its comfortable, engaging atmosphere, neighborhood
vibe and summer patio party series, NARA Nights.COMPANY PROFILE DECK - OCTOBER 2022My children’s favorite restaurant! My daughter chose a NARA
gift card for her teacher’s end of school gift. Nicole and
Cameron assisted in ringing up the gift card. They couldn’t
find an envelope or a box, so they created an envelope for the
card out of a postcard. I so appreciated their creativity and
going above and beyond. The outstanding customer service
keeps bringing us back to Nara!
-Savannah FINANCIALSCAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSAPPROACHCLOSINGOURBRANDSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022FINANCIALSPAO DETROIT
PG. 20
PAO Detroit is an eccentric Asian Fusion dinner lounge located
in an iconic, historic Detroit theater in the center of Downtown,
Grand Circus Park. The PAO high energy dinner experience is
known for its depth of interior detail, architectural importance,
open bar, and multi-level seating. Formerly the Michigan
Oriential Theater, PAO’s original walls are restored to offer
patrons an artistic and historic experience to complement
their culinary journey. Led by Chef Alex Farhat’s take on Asian
inspired classics with a twist, the menu offers artful plates and
shared signatures in a supperclub atmosphere accompanied by a
Champagne focus, fine wines and craft cocktails.COMPANY PROFILE DECK - OCTOBER 2022We went to PAO as a group of 2 families to celebrate end of
school mid-June. The place was amazing! The atmosphere
of the place was very artistic and unique; we were seated
on the balcony which used to be the theater’s balcony, and
the view was very aesthetically pleasing. Waitresses were
very attentive, friendly, and patient with the kids. And the
food!!! I mean, wow! Exceeded all expectations. It was a top-
notch high end experience and totally made our day. We are
definitely coming back!
-Anna CAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSAPPROACHCLOSINGOURBRANDSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022CAPITAL
INVESTMENT
COMPANY PROFILE DECK - OCTOBER 2022COMPANYINFOQUALIFICATIONSAPPROACHOURBRANDSFINANCIALSCLOSINGPG. 23COMPANY PROFILE DECK - OCTOBER 2022Our budget of $3.5 million will include the interior and exterior
renocations. Along with proof of funds, attached is a line item budget of
what we anticipate for the renovations Appendix G.
Casanueva Development Corp is a Florida license general contractor company
with a Florida license number CGC1511245 and has been operating in the state
of Florida for over 17 years. Casanueva Development Corp have multiple Job sites
in the city of sunny isles, Pipa Lounge being one of the most recent comercial Job
completed in the past month among others. Jose Duarte and Ricardo Casanueva
have a extensive experience in the restaurant construction industry, this year
alone casanueva Development have completed 4 restaurant buildouts.
Muve Architectural with a Architectural License AR97841 and AA#26003161 have
been working in the state of Florida for over a decade and have completed hotel
designs, construction consulting and restaurant Designs in the Miami Area. Both
casanueva development and MUVE architectural have worked together in several
restaurant built out projects and make a good team from design to buildout
BUDGET PLANS
CONTRACTORS
CAPITALINVESTMENTSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022FINANCIALS
COMPANY PROFILE DECK - OCTOBER 2022CAPITALINVESTMENTSPG. 25COMPANY PROFILE DECK - OCTOBER 2022The financial statements for the Firm applicant Prime 29, Inc. are
attached. Further, the applicant also submits the financial statements
for the following restaurants within the Prime Concepts hospitality
group to demonstrate the financial strength and operational success of
similar restaurant outlets operated by the management team:
Tirana Grille LLC doing business as PAO Detroit;
Nara Hospitality LLC doing business as Nara Hibachi and Sushi
Lounge;
In addition to the financials provided above, letters of reference from
landlords of the Firm’s hospitality group are attached hereto in Appendix
C. These reference letters demonstrate the Firm on a company-wide
basis honors its lease obligations and remains in good standing with
all landlords.
FINANCIAL STATEMENT
REFERENCES COMPANYINFOQUALIFICATIONSAPPROACHOURBRANDSCLOSINGFINANCIALSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 26COMPANY PROFILE DECK - OCTOBER 2022The Firm respectfully submits the rental schedule provided below and is open to negotiating any
terms further with the City of Sunny Isles Beach:
PROPOSED RENTAL SCHEDULE
Type of 1/1/2023-1/1/2024-1/1/2025-1/1/2026-1/1/2027-
Rent/Fees Description 12/31/2023 12/31/2024 12/31/2025 12/31/2026 12/31/2027
Based on per square foot annually, based
on square footage in design proposed by
the Proposer; due monthly.
(See 2.14)3% annual increases
Base Monthly Rent*
$20,000.00 $20,600.00 $21,218.00 $21,854.54 $22,510.17
Annual Base
Monthly Rent (A x 12)$240,000.00 $247,200.00 $254,616.00 $262,254.48 $270,122.04
Percentage Rent 3.00%3.00%3.00%3.00%3.00%
Projected Net Sales Projected Annual Gross Receipts (See 2.15 $6,000,000.00 $6,500,000.00 $7,000,000.00 $7,500,000.00 $8,000,000.00
(ii))
$0.00 $15,000.00 $30,000.00 $45,000.00 $60,000.00
(C x D)%%%%%
$240,000.00 $262,200.00 $284,616.00 $307,254.48 $330,122.04
(B + E)$$$$$
Estimated Total Lease
Payments
Proposed Lease Payments
% of net sales from restaurant sales; due
quarterly (See 2.15). For sales in excess of
$6,000,000
Calculated Percentage Rent CAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSAPPROACHOURBRANDSCLOSINGFINANCIALSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 27COMPANY PROFILE DECK - OCTOBER 2022In addition to the above, the Firm accepts the Fundamental Lease Provisions offered by the City and affirms the lease terms in this Proposal:
Tentative Commencement Date: The tentative effective date of the lease agreement shall be thirty (30) Calendar days from the date of award by the City Commission (“Effective
Date”).
The Rent Commencement Date shall be the date the restaurant receives its Certificate of Occupancy.
Minimum Base Monthly Rental: $20,000 (minimum), subject to annual 3% increases.
Base percentage rate:
3% for sales above $6,000,000.00 and 5% for sales that exceed $8,000,000.00
$100,000.00 to be paid by Tenant at lease execution for the purchase of existing Furniture, Fixtures and Equipment.
Landlord/Owner: City of Sunny Isles Beach 18070 Collins Avenue Sunny Isles Beach, FL 33160
Tenant: (TBD) Prime 29, Inc., on behalf of an entity to be assigned
Premises: 18050 Collins Avenue Sunny Isles Beach, FL 33160
Initial Term: Ten (10) years, commencing on the Commencement Date
Renewal Terms: Two (2) terms of five (5) years each, with rent due thereunder at the then existing fair market value as determined by the City in its sole reasonable discretion
(i.e., adjusted for CPI).
I, __________________________________________, ________________________________
Name of authorized Officer per Sunbiz and/or legal documentation Title of
City of Sunny Isles Beach |Request for Proposal No. 22-09-01 39
________________________________________________________________________
Name of Firm as it appears on Sunbiz and/or legal documentation hereby attest that I have the authority to sign this notarized certification and certify that the above referenced
information is true, complete and correct.
PROPOSED RENTAL SCHEDULE CONTINUED
CAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSAPPROACHOURBRANDSCLOSINGFINANCIALSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 28COMPANY PROFILE DECK - OCTOBER 2022 The Firm has completed and submitted with this proposal all Bid Submittal Forms and
Affidavits included in this document in Appendix H.
CONTRACT FORMS
CAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSAPPROACHOURBRANDSCLOSINGFINANCIALSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022PG. 29COMPANY PROFILE DECK - OCTOBER 2022No exceptions are taken to the terms and conditions in this Request for Proposal. However,
in the event the Firm is awarded the restaurant lease, the principals will need to assign the
lease to a separate entity for operating purposes, asset protection and potential financing
opportunities.
EXCEPTIONS
CAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSAPPROACHOURBRANDSCLOSINGFINANCIALSPrime 29, Inc., Request for Proposal No. 22-09-01
COMPANY PROFILE DECK - OCTOBER 2022FINANCIALSPG. 30COMPANY PROFILE DECK - OCTOBER 2022With enthusiasm we look forward to partnering with the City of Sunny Isles Beach and
supporting your efforts to bring this real estate asset back into operation and expand the
fine dining options in the City of Sunny Isles Beach. We are confident that we can meet the
challenges ahead, and we stand ready to partner with you in delivering a viable and popular
dining solution within the community.
Prime Concepts is a standout restaurant group, boasting a diverse portfolio that is not only
viable, but incredibly successful. We are proud to mention that all of the restaurants we
manage and operate are profitable and staples in the communities in which they reside.
If you have questions on this proposal, feel free to contact the undersigned by email or by
phone. Additionally, we are excited about the opportunity to present this proposal to you in
person if we are afforded the opportunity to meet with you. Thank you for your time and
consideration.
CONCLUSION
CAPITALINVESTMENTSCOMPANYINFOQUALIFICATIONSAPPROACHOURBRANDSCLOSINGPrime 29, Inc., Request for Proposal No. 22-09-01
APPENDIX A
APPENDIX B
APPENDIX C
APPENDIX C
APPENDIX C
APPENDIX C
APPENDIX C
SALADS
SEA
TO START
WATERMELON SALAD
PASTA DEL MAR
ARTISANAL CHEESE TRAY
MEDITERRANEAN CHOP
TWIN LOBSTER TAIL DINNER
JUMBO SHRIMP COCKTAIL
PRIME CAESAR
BLACK PEARL SALMON
AHI TUNA TARTARE
SUMMER KALE SALAD
KING CRAB GNOCCHI
CHILEAN SEA BASS
CRAB & LOBSTER LOUIE
FRESH RAW OYSTERS
CRISPY CALAMARI
SUPER LUMP CRAB CAKES
OYSTERS DE PARIS
CARNE ASADA
POPCORN ROCK SHRIMP
CRAB-STUFFED SHRIMP
TITANIC SEAFOOD PLATTER
Heirloom watermelon, jicama, mint, goat cheese,
balsalmic, mango-ginger-strawberry vinaigrette
Linguine, jumbo shrimp, Chilean sea bass,
P.E.I. mussels, baby clams
Imported and domestic cheese, truffle honey, grapes
Romaine, chickpeas, feta cheese, kalamata olives, pappadew,
farro, red onion, tomato, cucumber, crispy pita, lemon vinaigrette
Lemon buerre blanc, carrots, green beans, asparagus medley
House-made cocktail sauce
Tomato, pan-fried croutons, parmesan-garlic dressing
Teriyaki glaze, avocado-wasabi puree,
carrot, zucchini & yellow squash noodles
Ahi tuna, guacamole, pico de gallo
Pecans, grapefruit fillet, strawberry, blueberry, Brussels sprouts,
green apple, feta, golden raisins, poppyseed grapefruit vinaigrette
Diced tomatoes, spinach, fried oyster mushrooms, shaved
Parmigiano, sliced truffles, potato dumplings, truffle cream sauce
Miso-glazed Chilean sea bass, sautéed baby bok choy, oyster
mushrooms, red & yellow bell peppers, fried enoki mushroom
Crab and lobster meat, avocado, watercress, celery,
grape tomato, sriracha-honey aioli
Cucumber mignonette
Blistered cherry tomatoes, fried jalapeños, tomato aioli
Fennel, apple, watercress, blood orange, smoked aioli
Spinach, mozzerella, oven-baked
House marinade, romaine, pico de gallo,
smoked vinaigrette
Cabbage slaw, sesame-sriracha aioli
Scampi-style sauce, garlic, spinach
Fresh selection of quality seafood, prepared & chilled
16
13
12
18
38
MP
40
49
49
DANCE ALONG
LAND
8 OZ FILET MIGNON
12 OZ FILET MIGNON
14 OZ NEW YORK STRIP
16 OZ RIBEYE
18 OZ BONE-IN RIBEYE
COMPOUND BUTTER
OSCAR
7OZ LOBSTER TAIL
ZIP SAUCE
CHEF’S PRIME CHEESE BURGER
BELL & EVANS CHICKEN
CAJUN CHICKEN LINGUINE
24 OZ WAGYU TOMAHAWK
House-made cheese sauce, sautéed onions, bacon, romaine,
tomato, truffle aioli
Artichoke, caper, spinach, mashed potatoes,
lemon butter, parmesan bread crumb
Blackened chicken, mushroom, spinach, vodka cream sauce
FEATURED CUT
26
33
32
50
62
55
60
75
MP
5
18
35
3
24
22
22
30
MP
MP
20
25
25
26
25
19
FEATURED SIDES
ON THE SIDE
LOBSTER MAC & CHEESE
CREAMED TRUFFLE CORN
ALMONDINE GREEN BEANS
WILD MUSHROOM
MASHED POTATOES
GRILLED ASPARAGUS
MAC & CHEESE
BRUSSELS SPROUTS
TRUFFLE FRIES
SAUTÉED SPINACH
Butter, garlic, almonds
Rosemary, shallots, garlic butter
Roasted garlic
Parmagiano
Prime29-style
Truffle honey, bacon
White truffle
Garlic & extra-virgin olive oil
27
16
Ask your server about menu items that are cooked to order. Consuming undercooked meats
or eggs may increase your risk of foodborne illness. Please inform your server if a person in
your party has a food allergy or special dietary needs (e.g. gluten intolerance)
No separate checks for parties of eight or more; 20% gratuity may be applied.
13
15
15
14
15
13
13
14
APPENDIX D
KITCHEN
PRIVATE DINING ROOM
PATIO
BAR
DANCE FLOOR
ENTRANCE
HOST STAND& CARRYOUT
WAITING LOUNGE
APPENDIX E
APPENDIX G