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Prepared For Sunny Isles Beach
1/16
Executive
Summary
SUNNY ISLES WINTERLAND
Holiday Magic on the BEACH
Presented by MIAMI HOLIDAY LIGHTS
Event Dates: December 1 – January 6 (35 Nights)
Location: Sunny Isles Beach
About the Event
Miami Holiday Lights is proud to present Sunny Isles Winterland, the
newest signature holiday destination in Northeast Miami. This
magical beach light show will immerse families in a breathtaking
wonderland of festive décor, choreographed lighting, and nightly
holiday experiences—right on the sand.
Why Sunny Isles Winterland
Magical Holiday Tradition: 35 days of nightly light shows designed
for all ages.
Prime Location: Central to Miami Beach, Fort Lauderdale, Coral
Gables, Coconut Grove, and the Upper East Side.
Proven Producer: Miami Holiday Lights / AOM Events, with 25+ years
of experience producing Super Bowls, Presidential Summits, and
over 1,000 large-scale events.
CLIPA Certified: The only CLIPA-certified holiday lighting company in
South Florida.Recent Awards & Credentials
✅ Miami-Dade County Aviation (MIA Airport) – 5-Year Holiday
Décor & Lighting Contract ($1.5M)
✅ Broward County / Sistrunk CRA Holiday Program – Major
municipal holiday lighting initiative
✅ Miami Business Enterprise (MBE) Certified – Recognized local
vendor with contracts in placeThese awards demonstrate both the
confidence of local governments and our ability to deliver on large-
scale, high-visibility projects.
Community & Economic Impact
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Brightline Partnership: With no Polar Express this year, a co-
marketing and shuttle program will bring guests directly to Sunny
Isles nightly.
Tourism Driver: Creates a regional holiday attraction that draws
visitors from across South Florida.
Inclusive Programming: Special ticketing for families in need and
student involvement with FIU and local schools in operations and
planning.
Operational Advantage
Ready to Launch: Ticketing, marketing, and sponsorship systems are
already in place—allowing ticket sales to begin October 1.
Risk Reduction: Years of pre-planning and research ensure success
where others would face delays.The Opportunity
Sunny Isles has the chance to establish the premier holiday tradition
for Northeast Miami, rivaling any holiday experience in South Florida.
This event will deliver economic impact, community pride, and a
legacy of magic for years to come.
Produced by:
Miami Holiday Lights
AOM Events Miami/Los Angeles – 25+ Years of Event Excellence👉
1. Company Information
Agency/Company Name:
AOM Events Miami/Los Angeles LLC
Doing Business As (DBA): Miami Holiday Lights
Company Locations:
Internet Website:
www.miamiholidaylight.com
Business Structure:
Date Founded:
2001 (as AOM Events; Miami Holiday Lights division established 2020)
Home Office Address & Phone:
252 NW 36th St, Wynwood, FL 33127, 9th Floor
Phone: 305-814-5441
Current Litigation:
NA
Complaints Filed in Last 5 Years:
NA
Authorized to conduct business in Florida (State of Florida Sunbiz registration on file)
Headquarters: 252 NW 29th St, Wynwood, FL 33127, 9th Floor
Additional offices: Los Angeles, CA
Limited Liability Company (LLC)
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2. Qualifications
Relevant Experience, Qualifications, and Past Performance:
Miami Holiday Lights is the only CLIPA-certified holiday lighting contractor in South Florida, with more
than two decades of municipal event production experience. We have produced large-scale holiday
lighting and décor installations for municipalities, airports, business districts, and HOAs across the
region. Recent wins include:
Miami Holiday Lights has also produced over 1,000 large-scale events including 4 Superbowls, Grammy
Awards in Miami, and President Clinton’s Summit of the Americas.
Why We Are Best Qualified:
Availability:
Our team is fully staffed and equipped to deliver seasonal holiday lighting installations from September
through January. We operate multiple crews and shifts to ensure projects are completed on time, even
with compressed schedules.
Licenses and Certificates:
Miami International Airport (MIA) – 5-year contract valued at $1.5M for holiday décor and lighting,
interior and exterior installations.
City of Fort Lauderdale – Sistrunk Corridor Project – Multi-year contract for pole décor, medians,
and large-scale motifs across key traffic corridors.
City of North Miami - Enchated Place
Seminole Hard Rock - 40 days of Holiday Magic
Decades of experience producing high-profile municipal holiday décor.
Only CLIPA-certified company in South Florida (ensuring safety and quality standards).
Proven multi-year municipal contracts across Miami-Dade, Broward, and Palm Beach counties.
Local warehousing and workforce capacity for rapid deployment.
Dedicated project management, design, and operations teams.
98% client retention rate year over year.
Miami Dade County
CLIPA Certification (Commercial Lighting Installation Professional Association)
Qualifications
Why We Are the Most Qualified
Miami Holiday Lights has been sought out by Fortune 100 companies to produce some of
the most prestigious events in Miami and beyond. With over 1,000 events produced,
including four Super Bowls and the Grammys, our team has repeatedly proven our ability to
deliver world-class productions at the highest level.
This event requires an experienced and professional production company — one that
understands complex logistics, large-scale design, and the importance of creating a
seamless guest experience. When you choose Miami Holiday Lights, you also gain the
expertise of our parent company, AOM Events Miami Los Angeles, an award-winning firm
known for producing iconic events across the country.
Our unmatched experience, technical skill, and creative vision ensure that every element of
this production will be executed to perfection, resulting in a magical, unforgettable
experience for the city and its residents.
Relevant Experience, Qualifications, and Past Performance:Miami Holiday Lights is the only CLIPA-
certified holiday lighting contractor in South Florida, with more than two decades of municipal event
4/16
production experience. We have produced large-scale holiday lighting and décor installations for
municipalities, airports, business districts, and HOAs across the region. Recent wins include:
Miami Holiday Lights has also produced over 1,000 large-scale events including 4 Superbowls, Grammy
Awards in Miami, and President Clinton’s Summit of the Americas.
Why We Are Best Qualified:
Availability:Our team is fully staffed and equipped to deliver seasonal holiday lighting installations from
September through January. We operate multiple crews and shifts to ensure projects are completed on
time, even with compressed schedules.
Licenses and Certificates:
Miami International Airport (MIA) – 5-year contract valued at $1.5M for holiday décor and lighting,
interior and exterior installations.
City of Fort Lauderdale – Sistrunk Corridor Project – Multi-year contract for pole décor, medians,
and large-scale motifs across key traffic corridors.
City of North Miami - Enchated Place
Seminole Hard Rock - 40 days of Holiday Magic
Decades of experience producing high-profile municipal holiday décor.
Only CLIPA-certified company in South Florida (ensuring safety and quality standards).
Proven multi-year municipal contracts across Miami-Dade, Broward, and Palm Beach counties.
Local warehousing and workforce capacity for rapid deployment.
Dedicated project management, design, and operations teams.
98% client retention rate year over year.
Miami Dade County
CLIPA Certification (Commercial Lighting Installation Professional Association)
3. Staffing
Employee Status
All employees assigned to the City of Sunny Isles Beach project will be employees of Miami Holiday
Lights (AOM Events Miami/Los Angeles LLC), under our sole direction and supervision. Our crews wear
professional branded uniforms (Miami Holiday Lights logo shirts, safety vests, hard hats where required),
and all personnel are trained in safety, CLIPA installation standards, and municipal compliance
procedures.
Key Personnel and Qualifications
Daniel “Dan” Vazquez – President & Lead Event Architect
Founder of Miami Holiday Lights. 25+ years of event production experience including Super Bowls,
Grammy Awards, Summit of the Americas, and large-scale municipal holiday décor. Provides
executive oversight and design direction.
Josh Perez – Director of Operations
Responsible for all company operations. Will be onsite for pre-installation, daily operations
throughout the season, and dismantle in January. Oversees crew assignments, safety, and project
timelines to ensure seamless execution.
Terrance Skerette – Production Manager
Responsible for scheduling, crew supervision, equipment logistics, and quality assurance.
Experienced in managing multiple municipal holiday projects across Miami-Dade and Broward.
Dave Cook – Project Manager (Fort Lauderdale & Sunny Isles Beach)
Responsible for day-to-day coordination with the City. Oversees installation crews, ensures timelines
are met, and manages onsite maintenance and troubleshooting.
Julian Hodek – Lead Installer
CLIPA-trained supervisor responsible for technical lighting installations, pole décor, and specialized
5/16
Designated Event Representative:
Staff Pool and Capacity:
Miami Holiday Lights employs a seasonal staff pool of 40+ installers, managers, and operators during
peak holiday season. Our workforce undergoes annual safety training, background checks, and
refresher courses in commercial lighting installation practices. This ensures sufficient staff is available
for installation, maintenance, and takedown.
LED systems.
Casey [Last Name] – IT & Inventory Manager
Oversees barcoding, inventory management, and materials tracking to ensure timely and accurate
delivery of décor.
Dave Cook will serve as the dedicated event representative for the City of Sunny Isles Beach, ensuring
clear communication and coordination before, during, and after installation.
4. Approach / Methodology
Proposer’s Approach to Providing Services
Miami Holiday Lights approaches this project with a turnkey, end-to-end methodology designed to
ensure safety, reliability, and visual impact. We blend creative holiday design with precise planning and
execution, ensuring every element of the event is delivered on time, within budget, and to the City’s
expectations.Methodology for Requested Services
Planning & City Approvals
Collaborate with City staff to finalize design concepts, event layouts, and installation timelines.
Submit renderings, décor samples, and site plans for formal approval prior to work commencing.
re-Production & Logistics
Pull and barcode all inventory from our Miami warehouse.
Pre-light and safety-check every strand and motif.
Stage décor for efficient load-out and installation.
Installation
Director of Operations Josh Perez onsite for all pre-installation setup, daily supervision during
installation, and dismantle in January.
Crews divided into specialized teams (palm tree wrapping, pole décor, ground displays, entry features).
Installation completed to CLIPA standards: 4-inch vertical wraps, commercial-grade LED lighting, and
weatherproof connections.
Event Operations & Maintenance
Dedicated Event Representative (Dave Cook) available to the City for all communications during the
event season.
Nightly inspections and rapid maintenance response within 24 hours of any outage.
Onsite support during opening night and peak weekends.
Dismantle & Storage
Post-season takedown in January supervised by Josh Perez.
Décor carefully labeled, packed, and stored for re-use (if applicable).
Additional Information for City Evaluation
Miami Holiday Lights is the only CLIPA-certified firm in South Florida.
We operate from a local Wynwood warehouse (minutes from Sunny Isles Beach), ensuring rapid
response to any service or weather-related issues.
6/16
Our methodology has been proven on large-scale municipal contracts including Miami International
Airport, Fort Lauderdale’s Sistrunk Corridor, and Boynton Beach.
All employees undergo safety training, background checks, and are fully insured.
Overall
Organization to Complete the Project
Executive Oversight: Dan Vazquez, President
Operations Management: Josh Perez, Director of Operations (onsite daily)
Event Representative & Coordination: Dave Cook, Project Manager
Production Management: Terrance Skerette, Production Manager
Installation Leadership: Julian Hodek, Lead Installer
Inventory & Logistics: Casey MUNGA, IT & Inventory Manager
Submission of Plans
Prior to installation, Miami Holiday Lights will provide the City with all proposed event plans, renderings,
layouts, and timelines for review and written approval. Adjustments will be made collaboratively to
ensure the City’s vision and requirements are fully met.Would you like me to brand this with your
red/teal Miami Holiday Lights design and format it into a proposal PDF page now, or should I keep
supplying each section in text form until the whole draft is complete?
Proposer’s Approach to Providing Services
Miami Holiday Lights approaches this project with a turnkey, end-to-end methodology designed to
ensure safety, reliability, and visual impact. We blend creative holiday design with precise planning and
execution, ensuring every element of the event is delivered on time, within budget, and to the City’s
expectations
.Methodology for Requested Services
Advanced Planning & City Approvals
We use the same world-class planning software that was utilized to design and manage every venue
for the Paris Olympics.
This technology allows us to design every aspect of the Sunny Isles Winterland event with precision—
accurately modeling venue dimensions, décor placement, traffic flow, and safety zones.
Before installation begins, we know every element will fit perfectly, with proper guest spacing, clear
emergency access routes, and compliance with safety standards.
Renderings, décor samples, and site plans will be submitted to the City for approval prior to installation.
Pre-Production & Logistics
Inventory pulled, barcoded, and pre-tested at our Miami warehouse.
Décor staged and organized for efficient delivery and setup.
Trucking, lifts, and crew schedules coordinated in advance.
Installation
Josh Perez, Director of Operations, onsite for pre-installation planning, daily supervision during
installation, and dismantle in January.
Crews divided into specialty teams: palm tree wrapping, pole décor, ground displays, entry features, and
roofline lighting.
Installations completed to CLIPA standards with commercial-grade LED lighting and weatherproof
connections.
Event Operations & Maintenance
Dave Cook, Project Manager, serves as the City’s dedicated Event Representative.
Daily inspections and 24-hour maintenance response to address outages.
Onsite support during opening night and peak weekends.
Dismantle & Storage
Post-season takedown in January, overseen by Josh Perez.
Décor carefully packed, labeled, and stored for re-use (if applicable).
7/16
Additional Information for City Evaluation
Only CLIPA-certified company in South Florida.
Local Wynwood warehouse (minutes from Sunny Isles Beach) ensures rapid response.
Decades of municipal experience: Miami International Airport, Fort Lauderdale Sistrunk Corridor, Boynton
Beach, Bonita Springs.
Staff fully trained, background-checked, and insured.
Overall Organization to Complete the Project
Executive Oversight: Dan Vazquez, President
Operations Management: Josh Perez, Director of Operations (onsite daily)
Event Representative: Dave Cook, Project Manager
Production Management: Terrance Skerette
Installation Leadership: Julian Hodek
Togistics: Casey [Last Name]
Submission of Plans
All site plans, renderings, and event layouts will be submitted to the City for review and approval prior to
execution. Adjustments will be made collaboratively to ensure the City’s vision and safety requirements
are fully achieved.
5 COST
1. Event Duration & Ticket Revenue (unchanged)
Dec 1 – Jan 6 (37 days)
Base Case Ticket Sales = $1,144,730
Best Case Ticket Sales = $1,285,800
2. Sponsorships & Buyouts (unchanged)
Sponsorships = $550,000
Buyouts = $150,000
Total Extra Revenue = $700,000
3. Updated Costs
Nightly Ops (adjusted)
Security (evening + daytime) = $32,300
Police (updated) = $75,000
Fire (updated) = $25,000
Staff = $55,500
Ticketing Fees = $24,522
Credit Card Fees = $34,342
Subtotal Nightly Ops = $246,664
Overhead / Creative (updated)
CategoryAmountLegal$15,000Advertising$40,000Printing$20,000Postage$1,500Graphics$10,0
00Website$15,000Social Media$15,000Influencers$30,000Management (4 × $300 ×
37)$44,400Design Fee$50,000Production$75,000Production
Labor$50,000Décor$400,000Uniforms$6,500Entertainment$60,000Special
Effects$25,000Parking Side Lot (City Req.)$5,000Truck
Rental$7,000Storage$40,000Shipping$50,000Other
Costs$40,000Communication$10,500AV$30,000Subtotal Overhead / Creative = $1,040,900
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Total Costs
Nightly Ops: $246,664
Overhead / Creative: $1,040,900
Grand Total = $1,287,564
4. Net Profit
Base Case (Tickets Only):
Revenue: $1,144,730
Costs: $1,287,564
Net = –$142,834 (loss)
Best Case (Sellout Tickets Only):
Revenue: $1,285,800
Costs: $1,287,564
Net ≈ –$1,764 (break-even)
5. With Sponsorships + Buyouts
Extra Revenue = $700,000
Final Net Results:
Base Case = $557,166 profit
Best Case = $698,236 profit
6. ROI
Total Costs = $1,287,564
Net Profit (Base Case) = $557,166
ROI = (557,166 ÷ 1,287,564) × 100 ≈ 43%
→ Every $1 invested returns $1.43 (your $1 back + $0.43 profit).
REFERENCES
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Get Tickets
13/16
Get Tickets
Milestones Assuming that we have all necessary materials ready, here are the
suggested milestones:
Kickoff Meeting ASAP
Initial story telling concept revision One month after
Delivery on Revision 8 Weeks
Research
TICKETING
Elaborate on how TicketSpice helps manage traffic flow for drive-through light displays
. By controlling the number of cars arriving at specific intervals, organizers can prevent bottlenecks and
the traffic backups that plague many popular holiday attractions.TicketSpice helps manage traffic flow
for drive-through light displays primarily through its timed ticketing and fast-scanning capabilities
Here is an in-depth breakdown of how TicketSpice manages traffic flow for drive-through events:
1. Timed ticketing and inventory control
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The timed-entry feature is the most critical tool for managing drive-through traffic.
2. Fast, seamless ticket scanning
Speed is essential for keeping vehicle lines moving and traffic flowing.
3. Integrated data and reports
Behind the scenes, TicketSpice provides organizers with data to fine-tune operations.
4. Advanced troubleshooting and communication
TicketSpice helps solve problems quickly to avoid backups at the gate.
5. Dynamic pricing to influence behavior
For particularly high-demand dates, dynamic pricing can be used to manage traffic by influencing
customer behavior.
By implementing these features, event organizers can replace traffic gridlock with a safe, orderly, and
enjoyable experience for all their guests.
Capacity limits: Organizers can set a maximum capacity for each time slot, such as 200 cars every
30 minutes. Once a slot is sold out, no more tickets can be purchased for that time.
Pre-set arrival intervals: This system distributes demand evenly across the evening, preventing the
massive influx of vehicles that occurs with general admission and eliminating long lines on local
roads.
Off-site sales: Requiring tickets to be purchased online and in advance (no drive-up sales) ensures
that every vehicle at the entrance has a valid ticket for that specific time. This moves all payment
processing and capacity management off-site, so the entrance can be dedicated solely to check-in.
Efficient QR code check-in: The free TicketSpice scanning app allows volunteers to quickly scan QR
codes on phones or printed tickets through the car window. This is significantly faster than manually
checking and tearing paper tickets.
Simple verification: The app provides instant confirmation for valid tickets and can be configured to
only accept tickets for that specific time slot. This prevents fraudulent or incorrect tickets from
delaying the line.
No internet needed: The app can sync data when connected to the internet and then operate offline,
so bad Wi-Fi at a gate is not an issue.
Real-time analytics: Organizers can monitor ticket sales per time slot in real-time. If a slot is selling
out quickly, they can consider adding more capacity or adjusting future inventory limits.
Sales forecasts: The system provides clear insight into how many vehicles to expect and when, which
helps with staffing decisions and overall planning.
Actionable insights: By analyzing sales patterns, organizers can identify less popular time slots and
run promotions to increase sales during those windows, further balancing traffic flow.
Ticket lookup: In cases where a guest cannot find their QR code, staff can use the app's powerful
search function to quickly look up the order by name and keep the line moving.
Text message delivery: Tickets can be automatically sent to guests via text message, ensuring they
have easy access to their QR code at check-in.
Demand-based pricing: Charge a premium for peak time slots (e.g., Friday and Saturday evenings)
and offer a discount for less busy weeknights. This encourages some attendees to shift to less
popular times, further distributing demand.
Ticketing Timed Entry
Timed entry, also known as timed ticketing, is an event management system that allows venues to
control attendee flow by assigning tickets to specific dates and times. Visitors purchase tickets for a
designated time slot, which ensures a steady stream of arrivals rather than a chaotic crowd arriving all
at once.
With a timed entry system, an event organizer can set up time slots with their own individual capacities,
which helps reduce long lines, prevent overcrowding, and staff more efficiently. It is especially popular
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for museums, seasonal events, and tours.
How timed entry works
A timed entry system works similarly to purchasing movie tickets. On the TicketSpice platform, the
process works like this:
Key advantages of using timed entry
Create event: The organizer creates a multi-day or recurring event with different date ranges.
Set time slots: The organizer creates time slots for each date, such as every 30 minutes, and sets a
specific capacity for each slot.
Control inventory: A limit can be set on how many tickets can be sold for a specific time slot across
all ticket levels.
Visitor experience: When purchasing tickets online, attendees select the date and available time slot
that works best for them. The system will automatically show which dates and times are available,
sold out, or unavailable.
Entry on event day: On the day of the event, attendees arrive during their designated entry window
and present their digital or printed ticket for scanning. The TicketSpice scanning app can be
configured to only accept tickets valid for that specific time slot.
Crowd control: By limiting the number of people who can enter during a set period, you can eliminate
large rushes of attendees and create a smoother, safer experience for everyone.
Optimized staffing: Predictable arrival patterns allow you to schedule staff more efficiently, ensuring
you have the right number of employees on hand during peak times.
Higher revenue potential: Timed entry can be combined with dynamic pricing, allowing you to
charge more for high-demand time slots (like a Saturday afternoon) and offer discounts for less
popular ones (like a weekday morning).
Better attendee experience: Shorter lines and less-crowded venues make for happier guests, which
can lead to better reviews and higher customer satisfaction.
Improved data and reporting: By tracking attendance per time slot, you gain valuable insights into
your event's busiest periods and overall flow, which can inform decisions for future events.
Cross-selling opportunities: Knowing how many guests to expect at a specific time allows you to
better manage your inventory for upsells, such as food and beverage or merchandise.
Marketing flexibility: You can offer different timed experiences on the same day—such as a family-
friendly time slot followed by an adults-only one—to attract different audiences.
Terms TBD1.
Signature
Danvmiami
Dan Vazquez Sunny Isles Beach
16/16
28
CITY OF SUNNY ISLES BEACH
18070 Collins Ave. | Sunny Isles Beach, FL 33160
305.792.1707 | sibfl.net | Purchasing@sibfl.net
REFERENCE QUESTIONNAIRE
It is the responsibility of the consultant/vendor to provide a minimum of three (3) different references other
than City of Sunny Isles Beach using this form and providing this information with your submission. Failure to
do so may result in the rejection of your submission.
Giving reference for: (Firm) _______________________________________________________________
Firm giving Reference: ____________________________________ _______________________________
Phone: ____________________________________________
Email: ___________________________________________
1. Q: Do they perform on a timely basis as required by the agreement?
A:
2. Q: Was the project manager easy to get in contact with?
A:
3. Q: Would you use them again?
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4. Q: Overall, what would you rate their performance?
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5. Q: Is there anything else we should know, that we have not asked?
A:
The undersigned does hereby certify that the foregoing and subsequent statements are true and
correct and are made independently, free from vendor interference/collusion.
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Miami Holiday Lights
Prime Sport
4046106102
Sharyn@myfieldx.com
Absouley. Every event we hired Dan's Company everyone on his team always completed the project.
Kathleen was a very responsive.
We have used them multiple times.
10
Very Creative!
Sharyn Outrim Vice President of Events
9/10/2025