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TABLE OF CONTENTS
MINIMUM QUALIFICATION REQUIREMENTS (MQRS) ____________________________________________ 2
1. COMPANY INFORMATION ________________________________________________________________ 5
GrayRobinson W-9 ______________________________________________________________________ 7
Insurance Certificates __________________________________________________________________ 8
2. QUALIFICATIONS ________________________________________________________________________ 12
3. STAFFING ______________________________________________________________________________ 21
4. APPROACH/METHODOLOGY ____________________________________________________________ 25
5. COST OF SERVICES _____________________________________________________________________ 33
6. REFERENCES __________________________________________________________________________ 34
Reference 1: City of Hollywood __________________________________________________________ 34
Reference 2: City of West Palm Beach ___________________________________________________ 35
Reference 3: City of Tampa _____________________________________________________________ 36
7. CONTRACT FORMS ______________________________________________________________________ 37
GrayRobinson Memorandum of Authority _________________________________________________ 37
Bid Submittal Form Cover Page_________________________________________________________ 39
Acknowledgment of Addenda __________________________________________________________ 40
Bid Submittal Form ____________________________________________________________________ 41
Non-Collusion Affidavit ________________________________________________________________ 43
Public Entity Crimes Sworn Statement ___________________________________________________ 44
Equal Opportunity / Affirmative Action Statement _________________________________________ 46
Conflict of Interest Statement ___________________________________________________________47
Dispute Disclosure Form _______________________________________________________________ 48
Anti-Kickback Affidavit ________________________________________________________________ 49
Contractor Anti-Boycott Certification ____________________________________________________ 50
E-Verify Affidavit _______________________________________________________________________ 51
Affidavit of Compliance with Foreign Entity Laws __________________________________________ 52
8. EXCEPTIONS __________________________________________________________________________ 53
APPENDIX A. TEAM RESUMES _____________________________________________________________ 54
Joseph R. Salzverg ____________________________________________________________________ 54
Kylee Anzueto* _______________________________________________________________________ 56
Dean Cannon ________________________________________________________________________ 58
Jacqui Carmona* ______________________________________________________________________ 60
Ryan E. Matthews ______________________________________________________________________ 61
Kirk Pepper*__________________________________________________________________________ 63
*Denotes non-attorney professionals
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City of Sunny Isles Beach
RFP #26-01-01 Professional Lobbying Services
February 18, 2026
MINIMUM QUALIFICATION REQUIREMENTS (MQRS)
Please read the MQRs to ensure the Proposer meets these requirements prior to submitting a response to this RFP.
All Minimum Qualification Requirements (MQRs) must be submitted with Proposer’s response.
The Proposer must demonstrate a strong documented track record of providing lobbying services to at least
three (3) government agencies in Florida, within the last five (5) years, 2020-2025.
The Proposer’s Key Personnel assigned to the City’s contract upon award must demonstrate a strong
documented track record of providing lobbying services to at least one (1) government agency in Florida, within
the last five (5) years, 2020-2025.
The Proposer must demonstrate that any of its existing contracts with clients will not materially interfere with
or create a conflict of interest in its advocacy efforts on behalf of the City with any agency within Miami-Dade
County or the State of Florida.
The Proposer shall provide reference letters for no less than three (3) government clients in which the Proposer
served as lobbyists for projects similar in size and scope within the last five (5) years, 2020 - 2025. Please note
that the references must be for the same projects in response to MQR “a” above.
On behalf of the GrayRobinson Government Affairs and Lobbying Team, we are pleased to submit this
proposal to provide professional lobbying services for the City of Sunny Isles Beach (the City). The
qualifications, experience, and results presented herein demonstrate that our team is not only highly
qualified but also distinctly positioned to deliver the advocacy, access, and outcomes the City seeks.
GrayRobinson’s government affairs professionals bring more than five decades of experience representing
local governments before the legislative and executive branches of Florida government. Our team has
served as counsel to the State of Florida, the Florida House of Representatives, governors, legislators, cities,
and counties. These roles, combined with long-standing, trusted relationships with elected and appointed
officials at every level of state and local government, enable us to successfully represent public sector
clients before Florida governmental entities on everything from legislative appropriations and
procurement to environmental projects, economic development, and tax incentives. GrayRobinson
professionals are highly involved in Florida's government and political processes, and we understand how
state and local government truly work.
Our team offers not only policy depth in matters affecting local governments, but also the perspective of
former legislative and executive branch leaders with firsthand experience navigating the process at the
highest levels. GrayRobinson President and CEO Dean Cannon, a proposed City team member, served
eight years in the Florida House of Representatives, including two years as Speaker. In 2022, GrayRobinson
expanded its government affairs capabilities through the acquisition of Peebles, Smith & Matthews,
strengthening our bench of seasoned lobbyists with particular experience in public finance and
environmental policy for municipalities across Florida. We have also partnered with Carmona Advisors
Founder and President Jacqui Carmona on this proposal to ensure comprehensive, highly effective
advocacy tailored to the needs of the City of Sunny Isles Beach.
The proposed GrayRobinson team fully satisfies the City’s Minimum Qualification Requirements:
a.GrayRobinson has a strong documented track record of providing lobbying services to at least three
government agencies in Florida, within the last five years, 2020-2025.
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RFP #26-01-01 Professional Lobbying Services
February 18, 2026
b.The key personnel assigned to the City’s contract each have a demonstrated track record of providing
lobbying services to at least one government agency in Florida, within the last five years, 2020-2025.
Illustrative client successes are highlighted throughout this proposal, and a sampling of our public-
sector clients includes the following:
CLIENT NAME APPLICABLE TEAM MEMBERS CLIENT CONTRACT YEARS
American Federation of State County and
Municipal Employees (AFSCME) Florida Carmona, Jacqui 2020 - 2024
City of Clermont Anzueto, Kylee 2015 -Present
City of Fort Myers Cannon, Dean 2018 -Present
City of Greenacres Salzverg, Joseph, Cannon, Dean, Matthews, Ryan 2019 -Present
City of Groveland Anzueto, Kylee 2018 -Present
City of Hollywood Salzverg, Joseph 2009 -Present
City of Kissimmee Cannon, Dean, Matthews, Ryan, Salzverg, Joseph 2016 -Present
City of Maitland Matthews, Ryan 2019 -Present
City of Mount Dora Matthews, Ryan 2018 -Present
City of Orlando Matthews, Ryan, Anzueto, Kylee, Cannon, Dean,Pepper, Kirk,Salzverg, Joseph 2002 - Present
City of Oviedo Anzueto, Kylee 2013 -Present
City of Port St Lucie Anzueto, Kylee, Cannon, Dean 2016 -Present
City of St Cloud Anzueto, Kylee, Cannon, Dean, Pepper, Kirk,
Salzverg, Joseph 2016 - Present
City of Tallahassee Cannon, Dean, Matthews, Ryan, Pepper, Kirk 2019 -Present
City of Tampa Matthews, Ryan 1999 -Present
City of West Palm Beach Salzverg, Joseph, Cannon, Dean 2014 -Present
City of Winter Park Matthews, Ryan, Cannon, Dean, Pepper, Kirk, Salzverg, Joseph 2016 - Present
Fort Lauderdale Downtown Development Authority Carmona, Jacqui 2021 - 2023
Gulf County Anzueto, Kylee 2017 -Present
Hendry County Board of County Commissioners Cannon, Dean, Pepper, Kirk 2017 - Present
Hillsborough County Aviation Authority Anzueto, Kylee, Pepper, Kirk, Salzverg, Joseph 2018 -Present
Islamorada Village of Islands Matthews, Ryan, Cannon, Dean, Salzverg, Joseph 2010 -Present
Lake County Anzueto, Kylee 2015 -Present
Lake County School Board Anzueto, Kylee 2017 -Present
Marion County Board of County Commissioners Matthews, Ryan 2018 - Present
MetroPlan Orlando Matthews, Ryan 2018 -Present
Miami Downtown Development Authority Salzverg, Joseph, Cannon, Dean 2018 -Present
Miami-Dade County Salzverg, Joseph, Cannon, Dean, Matthews, Ryan 2018 -Present
Monroe County Board of County Commissioners Matthews, Ryan, Cannon, Dean, Pepper, Kirk 2016 - Present
Orlando Utilities Commission Matthews, Ryan 2012 -Present
St Lucie County Salzverg, Joseph 2019 -Present
Town of Highland Beach Carmona, Jacqui 2021 -2023
Washington County Board of County Commissioners Anzueto, Kylee, Cannon, Dean 2019 - Present
c.GrayRobinson confirms that we are not aware of any existing contracts with clients that will materially
interfere with or create a conflict of interest in our advocacy efforts on behalf of the City with any
agency within Miami-Dade County or the State of Florida. If a potential conflict arises, we will seek a
waiver from one or both parties. If a waiver or agreement cannot be reached, we will address the issue
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RFP #26-01-01 Professional Lobbying Services
February 18, 2026
and withdraw if necessary. The honor of representing the City of Sunny Isles is one we take seriously,
and we will do all that is necessary to ensure the City’s interests are not maligned by our concurrent
representation of other clients.
d.Please see reference forms found in Section 6, completed by government clients for whom we serve
as state lobbyists for projects similar in size and scope within the last five years.
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RFP #26-01-01 Professional Lobbying Services
February 18, 2026
1. COMPANY INFORMATION
All Proposers must provide the following:
Name of Agency/Company (including any "Doing Business As" names)
GrayRobinson, P.A.
Company Locations. The company must be authorized by Florida to do business in Florida.
GrayRobinson is authorized to do business in Florida. See pages 18 and 19 of this proposal for the firm’s
SunBiz registration. GrayRobinson provides legal and lobbying services from 15 offices throughout Florida
and a federal lobbying office in Washington, D.C.
BOCA RATON
One Boca Place
2255 Glades Road, Suite 301E
Boca Raton, Florida 33431
LAKELAND
One Lake Morton Drive
Lakeland, Florida 33801
TALLAHASSEE
301 South Bronough Street
Suite 600
Tallahassee, Florida 32301
FORT LAUDERDALE
401 East Las Olas Boulevard
Suite 1000
Fort Lauderdale, Florida 33301
MELBOURNE
1795 West NASA Boulevard
Melbourne, Florida 32901
TAMPA
101 East Kennedy Boulevard
Suite 4000
Tampa, Florida 33602
FORT MYERS
12800 University Drive
Suite 260
Fort Myers, Florida 33907
MIAMI
333 SE 2nd Avenue
Suite 3200
Miami, Florida 33131
WASHINGTON, D.C.
99 M Street SE
Suite 725
Washington, D.C. 20003
GAINESVILLE
643 SW 4th Avenue
Suite 110
Gainesville, Florida 32601
NAPLES
999 Vanderbilt Beach Road
Suite 612
Naples, Florida 34108
WEST PALM BEACH
Northbridge Centre
515 North Flagler Drive, Suite 650
West Palm Beach, Florida 33401
JACKSONVILLE
50 North Laura Street
Suite 1100
Jacksonville, Florida 32202
ORLANDO
301 East Pine Street
Suite 1400
Orlando, Florida 32801
KEY WEST
221 Simonton Street
Key West, Florida 33040
PENSACOLA
601 South Palafox Street
Pensacola, Florida 32502
Internet Web Site Address (if any)
The firm’s internet website address is: www.gray-robinson.com
Details of Entity Business Structure (Corporation, Partnership, LLC), W9 Form
GrayRobinson, P.A. is a C-Corp Professional Association of which all shareholders own equal shares, yielding
less than 1% per shareholder. Dean Cannon is the President and CEO of GrayRobinson. Byrd F. “Biff”
Marshall, Jr. serves as chairman of the board and J. Charles “Charlie” Gray serves as chairman emeritus and
founding director of GrayRobinson. Additional board members include Treasurer Michael E. Neukamm,
Secretary Mark D. Schellhase, Assistant Treasurer Jason Unger, and Assistant Secretary Stephanie
Marchman. Please see the following pages for the firm’s W9.
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Date Founded
GrayRobinson was founded in Orlando, Florida, on August 26, 1970.
List of any current litigation that would threaten the viability of the firm or the performance of this contract.
In any firm with hundreds of clients and nearly 300 attorneys and advisors throughout 16 offices, there
may be an occasional dispute between the firm and a client. GrayRobinson and its attorneys and advisors
have a few disputes involving matters that would be entirely irrelevant to the City’s operational or lobbying
needs. GrayRobinson is contesting each dispute vigorously and expects to prevail on each or, in the worst
case, settle on reasonable terms that will not jeopardize the firm's financial viability. The firm is also fully
insured with respect to any pending claims. The GrayRobinson team is proud of its reputation for honest,
ethical dealings with its clients. That is our culture, and we will be pleased to bring that culture to the table
in the course of representing the City of Sunny Isles Beach.
Identify all complaints filed with the State Department of Consumer Affairs, Better Business Bureau, any other
agency maintained for consumer protection, or in any Florida court, state or federal, against your company
within the last five (5) years that concerned in any manner your delivery of the kinds of services requested in
the RFP. Provide disposition of each.
GrayRobinson has not had any complaints filed with the State Department of Consumer Affairs, Better
Business Bureau, any other agency maintained for consumer protection, or in any Florida court, state or
federal, against it within the last five (5) years that concerned in any manner our delivery of the kinds of
services requested in the RFP.
Proof of insurance
GrayRobinson maintains insurance coverage and limits as evidenced by the current certificates of
coverage found on the following pages. Upon award of work to GrayRobinson, custom certificate holder
documents will be provided to the City of Sunny Isles Beach.
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GrayRobinson W-9
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Insurance Certificates
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2. QUALIFICATIONS
Proposer’s relevant experience, qualifications, and past performance. Any certificates shall be included with the
solicitation submission and any amendments or renewals.
▪An explanation of why the Proposer is the best qualified to perform the contract and demonstrate its
qualifications, including an item-by-item disclosure outlining how the firm meets or exceeds the requirements
of this RFP.
THRIVING WHERE OPPORTUNITY AND RISK CONVERGE.
GrayRobinson is a multidimensional team of professionals providing integrated legal, lobbying, and
regulatory services to leading and emerging businesses, state and local governments, industry
stakeholders, and entrepreneurs nationwide. We are agile, adaptable, and fully embedded to deliver
results at the local, state, and federal levels.
We thrive where opportunity and risk converge. For us, helping to grow and protect your community is a
collective endeavor that requires a diverse network of talent and a clarity of ideas to overcome constraints
and harness forward momentum. Our strategies and approach go beyond the conventional. We’re
focused on outcomes – not barriers – to help create possibilities, cultivate conditions for optimal growth,
and build resilience to rapid change.
INFORMED BY THE PAST, WITH OUR EYES ON YOUR FUTURE.
Grounded by more than fifty years of service and advocacy, we are intimately connected to Florida’s
dynamic economy. Our people have helped transform commerce and communities across the Sunshine
State, and our growing ecosystem of resources and relationships has expanded to our nation’s capital and
beyond. We collaborate with clients nationally from 16 key markets in Florida and Washington, D.C.
BUILT ON INDIVIDUAL INSTINCTS, SHAPED BY SHARED EXPERIENCES.
Built on individual instincts and shaped by our shared experience, we support and develop professionals
who collaborate across service lines to strengthen strategic alliances, tap meaningful spheres of influence,
and reframe critical conversations. We evolve alongside our clients in pursuit of new and different ways to
rewrite the future.
The GrayRobinson team is pursuing representation of the City because serving Florida’s citizens and
communities is at the core of our culture. Beginning with our founding partner, Charlie Gray, who served
as Orlando City Solicitor and later as Orange County Attorney, the foundational understanding shared
throughout the firm is the vital importance of giving back to our communities. In Charlie’s own words, “If
you grow your community, you will grow your firm.” Our current roster of lobbying clients includes more
than 40 Florida cities, counties, and special districts, as well as the Florida League of Cities. We strongly
believe in utilizing the legislative and appropriations process for the direct benefit of local communities
and everyday citizens. Much like the City, we are passionate about the growth and betterment of our state,
including the fortitude of the communities where we live and work.
GrayRobinson is distinctively qualified to represent the City because we combine: (1) extensive experience
representing cities, counties, and special districts throughout Florida, (2) institutional knowledge of how
Florida’s legislative and executive branches operate, (3) hands-on experience assisting municipalities with
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local government advocacy and procurement matters, and (4) long-standing working relationships with
the decision-makers who influence appropriations, policy, and agency action affecting municipalities.
HOW GRAYROBINSON MEETS AND EXCEEDS THE CITY’S REQUIREMENTS GrayRobinson currently
represents more than 40 cities, counties, and local government entities across Florida. In addition to state-
level lobbying, we routinely assist municipalities with local advocacy before county commissions, local
agencies, and regional bodies on matters involving procurement, intergovernmental coordination,
funding partnerships, and policy initiatives. This dual perspective provides a practical understanding of the
challenges facing coastal and urban municipalities, including resilience, infrastructure, public safety,
transportation, environmental protection, and public finance.
Not only do members of the GrayRobinson team represent the interests of our clients, but many of our
consultants and attorneys have devoted portions of their careers to serving Floridians in the Legislature,
the Governor's Office, and state agencies. The GrayRobinson Government Affairs and Lobbying Section
includes a former member of U.S. Congress, three former Speakers of the Florida House of Representatives,
a former State Senator, a former Secretary for the Florida Department of Environmental Protection, a
former Chief of Staff for the Florida Department of Business and Professional Regulation, a former Florida
House and Senate General Counsel, former counsel to the Speaker of the Florida House, county
commissioners, city mayors, local government finance and policy experts, and former political consultants.
This inside experience enables us to provide clients with a unique perspective on the most efficient means
of meeting their goals and objectives within the halls of government.
Our team has collectively served and advocated under multiple Florida Governors and maintains strong
working relationships with legislative leadership, key committee chairs, agency heads, and executive staff.
These relationships are critical when advancing municipal appropriations requests, navigating agency
rulemaking, resolving regulatory issues, and positioning local priorities within statewide policy discussions.
UNDERSTANDING OF MUNICIPAL DYNAMICS Through years of work with municipalities in the South
Florida region, our team understands the distinct policy environment of Miami-Dade County and the
importance of positioning each city’s priorities independently and strategically within broader state
discussions. We recognize that municipalities within the same county often have different goals, needs,
and approaches, and our advocacy reflects that reality.
PROVEN SUCCESS IN APPROPRIATIONS, POLICY, AND AGENCY ADVOCACY We have successfully
represented public sector clients before the Legislature, the Executive Office of the Governor, and state
agencies on matters involving legislative appropriations, procurement, utility and infrastructure projects,
economic development, resiliency initiatives, and public finance matters. Our work extends well beyond
the legislative session, as we regularly assist clients with executive branch advocacy and local lobbying
year-round. You will find examples of our success on behalf of local government clients throughout this
proposal.
RECOGNITION AND PROFESSIONAL DISTINCTION Our sustained growth, market leadership, and recurring
recognition as one of Florida’s top lobbying firms reflect both the strength and stability of our platform.
Our team was named “Legal-Lobbying Firm of the Year” by Influence Magazine in 2019, 2021, and 2023,
and GrayRobinson is consistently ranked among the five top-grossing lobbying firms in the state by Florida
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Politics. Our professionals are also regularly recognized by leading publications and organizations,
including:
Best Lawyers in America, Government
Relations
Best Lawyers in America, Lawyer of the Year,
Government Relations
Business Journal, Most Influential
Businessperson
City & State Florida, The Florida Power 100
Florida League of Cities, Home Rule Hero
Award
Florida Politics, Florida Politician of the Decade
Florida Trend, Legal Elite, Government and
Administrative Law
Florida Trend, Florida 500: Florida's Most
Influential Business Leaders
Influence Magazine, Legal-Lobbying Firm of
the Year
Influence Magazine, The INFLUENCE 150: The
Most Influential People in Florida Politics
The Hill, Top Lobbyist
The Hill, DC's Top Hired Guns
THE INTERSECTION OF LAW AND POLITICS GrayRobinson differentiates itself from others in our field
through the seamless connection of legal experience and lobbying capability. Lobbyists and attorneys
work collaboratively at the local government level, the legislative and executive branches, and the
Governor’s Office in Tallahassee year-round. As a full-service lobbying and law firm, we are able to
understand the implications legislation has on our clients in ways most lobbying firms are unable to do.
We know what steps to take when our clients prove a fundamental need for change in Florida law. We
know where to go to find funding for projects. Where it makes sense to do so, we are able to help our
clients overcome legal obstacles through the development and amendment of policy. We serve our clients
where they find the most value in our representation - at the intersection of law and politics.
At GrayRobinson, we are unrelenting in our commitment to serving our clients' needs, undeterred by the
complexity of the issues we face, and unwavering in our support of the communities where we live and
work.
▪Availability
Throughout our representation of the City, team lead Joseph Salzverg will review the workloads and
schedules of all team members and support staff in accordance with the executed Scope of Services and
Engagement Agreement. We believe in the quality of the work we produce, not the quantity, and will
deliver your objectives with the appropriate resources and in a manner that emphasizes efficient and
committed service.
Joseph and the GrayRobinson team will remain accessible to the City 24 hours a day, 7 days a week, and
we take pride in immediate and insightful communication with our clients. GrayRobinson commits to
attending all meetings as requested by the City, and as team lead, Joseph will be on call and available for
meetings, consultation, advice, and other services as needed or wanted by its leadership and staff. If
Joseph is unavailable to attend a particular meeting, an alternate team member whom the City knows
and trusts will attend in his place.
The GrayRobinson Government Affairs and Lobbying Section maintains exceptionally low turnover, a
testament to our stability and commitment. As one of Florida's top five lobbying firms, we are passionate
about our work and selective in representing causes and clients we believe in. Because GrayRobinson
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operates as a law and lobbying firm throughout Florida, we are larger than some of our competitor firms.
We believe that breadth and footprint are a distinct advantage for our clients. It allows us to attract top
talent and offer the resources necessary to provide unparalleled, tailored service. Our clients benefit from
the reach and capabilities of a large firm, coupled with the personalized attention of a boutique
experience. Each member of the City’s proposed team will personally invest in your goals, take the time
to build meaningful relationships with your leadership and staff, and understand the intricacies of your
objectives and challenges. Our success stems from this dedication and passion. We are driven to win on
behalf of our clients and will represent the City with the same fervor you bring to your own mission. We
are committed to ensuring you feel a true sense of partnership and loyalty from GrayRobinson.
▪Policy development, bill tracking, and legislative analysis.
▪Representation before the Florida Legislature, U.S. Congress, and administrative agencies.
The team has represented local government clients on a wide range of issues, from criminal justice to
education, public works to health and human services, and everything in between. We are active in the
political process, maintaining close and meaningful relationships with legislators, statewide and local
political leaders, and elected and appointed officials in South Florida. We take pride in selecting the team
best suited to meet our clients’ needs, entrenching ourselves in the issues, and creating a proactive plan
tailored to their objectives. We are in constant contact with our clients to discuss the ever-changing
political environment and advise whether we stay on course or alter our path to success.
Our team has the knowledge and the long-term experience essential to preparing legislation, identifying
funding sources, and successfully shepherding specific appropriations through the legislative process. We
continuously monitor all legislative bill filings, appropriations requests, amendment filings, and grant
opportunities. As importantly, our team is skilled at defeating unfriendly legislation and at reducing or
eliminating appropriations line items and proviso language. By identifying the champions and supporters
of our clients’ goals, we foster strong relationships to advance their priorities and build the defenses
needed to protect their objectives.
The following examples of GrayRobinson’s successes on behalf of local government clients related to
policy development, bill tracking, legislative analysis, and representation before the Florida Legislature and
administrative agencies demonstrate the outcomes and advocacy the City can expect from our team.
SECURING STATE FUNDING FOR INFRASTRUCTURE, RESILIENCY, AND PUBLIC SAFETY
We understand how to position and advocate for municipal infrastructure, resiliency, environmental, and
public safety projects so they are competitive for state appropriations and grant programs, and we have a
strong track record of helping our local government clients turn those priorities into funded projects.
Helped the City of Hollywood secure $16 million in Resilient Florida Grant funding, $950,000 for a
major bridge widening project, $550,000 for stormwater system expansion to reduce flooding, and
$400,000 for flood risk and vulnerability assessment planning.
Helped the Village of Islamorada secure $19.4 million in Resilient Florida Grant funding, $20 million
in Florida Keys Stewardship Act funding, and additional targeted funding for canal restoration, trail
elevation, emergency response vessels, and ambulance replacement.
Helped Monroe County secure $3 million in resiliency funding and helped negotiate the transfer of
the Seven Mile Bridge from FDOT, saving the County an estimated $15 million.
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Helped the City of West Palm Beach secure more than $4.8 million for a railroad crossing project,
bridge rehabilitation, emergency evacuation traffic signal hardening, resiliency improvements, and fire
rescue equipment.
Helped the City of Greenacres secure more than $2.8 million across multiple years for sewer expansion,
road expansion, and youth facility construction to serve growing community needs.
Helped the City of Tampa secure more than $45 million in Resilient Florida Grant funding for flood
mitigation, stormwater, and infrastructure initiatives, including $25 million for lower peninsula
stormwater improvements, $10 million for SoHo flood relief, $5 million for the Lamb Avenue Canal
rehabilitation, and additional funding for groundwater diversion, water quality treatment, and septic-
to-sewer planning.
Helped multiple cities secure funding for police technology, fire rescue marine units, crime reduction
initiatives, and public safety equipment, including $480,000 for a police crime reduction project,
$290,000 for a fire rescue marine unit, and $280,000 for gunshot detection technology.
Helped cities secure targeted appropriations ranging from $200,000 to $2 million for sanitary sewer
extensions serving hundreds of properties, stormwater collection and exfiltration systems to alleviate
neighborhood flooding, bridge rehabilitation projects, canal restoration, and roadway expansion
projects.
PROTECTING CITIES FROM HARMFUL LEGISLATION, PREEMPTION, AND FINANCIAL EXPOSURE
We consistently help local governments defeat or amend legislation that would reduce local authority,
increase liability, or create unintended financial consequences. We do not just pursue funding; we actively
protect the City from legislation and regulatory actions that create risk, increase costs, or threaten local
control.
Helped defeat multiple efforts to increase sovereign immunity caps, protecting municipalities from
significant financial exposure.
Helped defeat repeated vacation rental preemption legislation for coastal communities.
Helped defeat legislation that would have negatively impacted local business tax authority, property
valuation standards, and tax certificate sales, all with significant fiscal implications.
Helped prevent costly regulatory determinations, including a WOTUS designation for a City of
Greenacres project that would have delayed permitting and increased costs.
NAVIGATING COMPLEX REGULATORY AND AGENCY ISSUES
Our team regularly works with state agencies to resolve issues that directly affect municipal projects and
timelines. We know how to work inside agencies, not just the Legislature, to remove barriers and move
City projects forward.
On behalf of Miami-Dade County, we helped secure eligibility for wastewater grant funding that was
otherwise unavailable due to the Basin Management Action Plan (BMAP) requirement.
Facilitated land and right-of-way conveyances from FDOT necessary for major municipal
redevelopment projects.
Successfully worked to amend agency interpretation and statutory language to allow for vessel-
exclusion zones sought by Islamorada residents.
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On behalf of the City of Hollywood, we worked with stakeholders to secure over $50 million for the
traditional beach management program and over $11 million for post-Hurricane Irma damage recovery
for Florida’s beaches and shorelines.
COUNTY-LEVEL ADVOCACY
Our team brings substantial, hands-on experience navigating Miami-Dade County government on matters
that directly affect municipal finances, liability exposure, and long-term operational stability. We routinely
advocate before the County commission and related entities on highly technical issues, including funding
allocations, employment policies, public safety initiatives, and intergovernmental approvals, where County
decisions materially impact city budgets and projects. This experience allows us to anticipate the County’s
concerns, align municipal initiatives with the County’s priorities, and position proposals for approval while
minimizing risk.
On behalf of a contracted vendor, helped secure more than $6 million in County funding for public
safety technology for the Miami-Dade Police Department.
On behalf of the Miami Downtown Development Authority, helped secure $10 million in ARPA
funding from Miami-Dade County for a mental health facility and associated services.
Helped secure employment funding and benefits for County employees via the American Federation
of State, County, and Municipal Employees (AFSME).
Regularly help clients position initiatives for success by pursuing and securing governmental approvals,
competitive project awards, and public funding support.
ASSISTING LOCAL GOVERNMENTS IN EMERGENCIES AND TIME-SENSITIVE SITUATIONS
When urgent issues arise, we know how to get direct access to state leadership and move quickly.
Served as a liaison between local government leadership and the Executive Office of the Governor
during COVID-19, helping secure executive order flexibility, virtual meeting authority, and operational
continuity.
Successfully advocated for tolling and suspension of FRS/DROP terminations so essential employees
could be retained during the pandemic.
HELPING MUNICIPALITIES SHAPE STATE POLICY
We help cities change state law when existing law does not work for them.
Helped pass legislation authorizing anchoring limitation areas for waterfront communities after a
multi-year effort.
Helped amend transportation, public safety, and public records laws to address specific local concerns.
Helped expand allowable uses of Tourist Development Taxes for beach nourishment, transportation,
and water projects.
▪Potential conflicts of interest.
GrayRobinson confirms that we are not aware of any existing contracts with clients that will materially
interfere with or create a conflict of interest in our advocacy efforts on behalf of the City with any agency
within Miami-Dade County or the State of Florida. If a potential conflict arises, we will seek a waiver from
one or both parties. If a waiver or agreement cannot be reached, we will address the issue and withdraw
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if necessary. The honor of representing the City of Sunny Isles is one we take seriously, and we will do all
that is necessary to ensure the City’s interests are not maligned by our concurrent representation of other
clients.
▪Engagement with organizations such as the Florida League of Cities and National League of Cities.
GrayRobinson has a long history of working with third-party groups and like-minded coalitions to advocate
for or against legislative agendas that meet the needs of all parties involved. Further, GrayRobinson
professionals regularly bring opposing interests to the table for negotiations. This will include, but not be
limited to, representing the City at meetings and conferences and coordinating legislative activities with
advocacy groups.
GrayRobinson professionals are registered state lobbyists for the Florida League of Cities. We regularly work
with the League in support of or opposition to legislation and agency rules or regulations, and we look
forward to collaborating with the League on behalf of the City of Sunny Isles Beach. As the GrayRobinson
Tallahassee office is located in the same building as the League, our Tallahassee lobbyists have direct in-
person access at any time and regularly interact with League officers, directors, and staff. The
GrayRobinson federal lobbying team in Washington is also deeply involved with the National League of
Cities, regularly attending meetings and reporting to our state legislative team any highlights important
to our local municipality clients.
▪Department of Business and Professional Regulation (DBPR) License, if applicable.
GrayRobinson attorneys and advisors are not issued licenses by the DBPR. Our practicing attorneys are
licensed by The Florida Bar, and our state lobbyists are registered for each of their individual clients on
floridalobbyist.gov.
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▪Active Sunbiz Registration.
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3. STAFFING
Provide sufficient staff for event, including a designated event representative assigned to manage the event. The
size and experience of the company staff pool from which staff assigned to the management contract can be
drawn. The composition of the staff team should include:
▪The name(s) of the full-time employees in the area responsible for this contract.
▪Their function in the company.
▪The name of the person who will be responsible for the coordination of work.
GrayRobinson is distinctive among lobbying firms in its approach to client service and staffing. Team
members work together in a fully integrated dynamic to achieve a client’s goals. This maximizes individual
team member strengths, provides for succinct organizational communication, and amplifies our
effectiveness on behalf of our clients. If selected, Joseph R. Salzverg will serve as the City’s primary team
lead and will be responsible for coordinating work. Along with Joseph, we have identified the team of
Kylee Anzueto, Dean Cannon, Jacqui Carmona, Ryan Matthews, and Kirk Pepper. This team dynamic
allows us to provide high-quality legislative guidance, maintain the flexibility necessary to respond swiftly
and thoroughly, and facilitate communication and accountability. In addition to the team’s own
experience, they will have the ability to call upon the vast experience and qualifications of nearly 300
GrayRobinson attorneys, advisors, and other professional staff. These attorneys and advisors come from
various professional backgrounds, including local government and private industry.
Members of GrayRobinson’s proposed team have deep knowledge and experience with state and regional
agencies, as well as state funding sources and reimbursement processes. To document this experience,
we have included resumes for all team members in Appendix A of this document. In addition, we provide
the following summaries of our team members’ experience in support of representing the City.
JOSEPH R. SALZVERG - TEAM LEAD
Shareholder - Miami/Tallahassee
305.913.0532 |joseph.salzverg@gray-robinson.com
Joseph is a shareholder and a Miami-Dade native with more than a decade of
experience in Florida’s political and public policy arenas. He has served as a campaign
manager and political consultant to several members of the Miami-Dade Legislative Delegation dating
back to the 2010 election cycle, and continues to enjoy very productive relationships with delegation
members. Located in our Miami office and successfully representing many clients throughout Miami-
Dade, Broward, Monroe, and Palm Beach Counties, Joseph has an intimate understanding of local issues.
While in law school, Joseph served as a legislative analyst on the Regulatory Affairs Committee in the
Florida House of Representatives. During this time, he was responsible for researching, analyzing, and
drafting proposed legislation. Subsequently, he served as a law clerk with the City of Miami Office of the
City Attorney. In that capacity, he handled zoning, land use, municipal legislation, and general government
matters. Joseph is a member of the Miami-Dade County Community Relations Board and Zoo Miami
Foundation Board of Directors. His familiarity with local issues and priorities will be of great value as the
City's team lead. Lastly, as a registered lobbyist for Miami-Dade County, Florida League of Cities, the City of
Greenacres, the City of Hollywood, the City of West Palm Beach, Islamorada Village of Islands, and others,
Joseph is deeply involved in all issues affecting preemption, home rule, and municipalities.
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Role on the City of Sunny Isle Beach Team: In addition to his work as a dedicated lobbyist for the City, as team
lead, Joseph will set performance measurements and metrics for the team based on the City’s specific
needs and requirements. Not all clients are alike, and we provide counsel and advocacy the way each
client prefers. Joseph will monitor and measure the team’s performance as it relates to the overall client
relationship through regular client satisfaction and performance discussions with City designee(s).
KYLEE ANZUETO
Government Affairs Advisor - Orlando/Tallahassee
407.204.3170 | kylee.anzueto@gray-robinson.com
Kylee represents firm clients in policy and appropriations advocacy at the state and
local levels, serving as a lead local government lobbyist and a key member of the firm’s
campaign support efforts for candidates across Florida. She provides strategic guidance, legislative
analysis, and tailored updates to clients while actively engaging with elected officials and representing the
firm at key stakeholder meetings. Her background includes advocating for infrastructure and
transportation priorities in Tallahassee as part of the City of Orlando’s Intergovernmental Relations Office,
experience with Publix Supermarkets’ government relations team, and service in state and federal
government offices, including constituent services for then-U.S. Senator and current U.S. Secretary of State
Marco Rubio.
Role on the City of Sunny Isle Beach Team:Kylee will support the City’s state lobbying efforts by providing
strategic policy analysis, monitoring legislative and appropriations activity, and leveraging her statewide
relationships and advocacy experience to help advance the City’s priorities in Tallahassee.
DEAN CANNON
President and Chief Executive Officer - Tallahassee
850.577.5480 | dean.cannon@gray-robinson.com
Dean is the President and CEO of GrayRobinson and is based in Tallahassee. Dean has
close relationships with legislative and executive branch leadership, having been
involved in government law, consulting, and lobbying since 1995. Dean ceased lobbying prior to his
election to the Florida House in 2004 and during his eight years in the Florida House. During his time in
elected office, he played pivotal roles in education policy, property tax reform, growth management
reform, health care and Medicaid reform, and significant transportation infrastructure policy initiatives,
among many other areas. He was selected by his peers to serve as Speaker of the House for the 2010
through 2012 term and is credited with leading the Florida House effectively during a time of great
economic and political challenges. After leaving the Florida House in 2012, Dean began his lobbying
practice that continues today. Dean currently represents multiple Florida cities, counties, and private
sector entities before the Florida Legislature.
Role on the City of Sunny Isle Beach Team: Utilizing his experience and close relationships with legislative and
executive branch leadership, Dean will focus on interfacing with the current and future presiding officers
(President of the Senate and Speaker of the House), the Governor and Cabinet, and providing support for
message development. Many of the current members of the Legislature were there while Dean was
Speaker, and he maintains excellent relationships with legislative leadership, including House Speaker
Daniel Perez and Senate President Ben Albritton.
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JACQUI CARMONA
Founder and President, Carmona Advisors – Miami/Tallahassee
305.283.4558 | jacqui@carmonaadvisors.com
Jacqui Carmona, founder and president of Carmona Advisors, brings more than 15
years of government relations experience navigating complex political environments
at the local, state, and federal levels. Her work spans transportation, development, labor, environmental
and resiliency initiatives, and government procurement, blending high-level strategic advocacy with
effective grassroots and campaign tactics. This approach has helped advance major workforce
transportation and housing initiatives and successful procurement outcomes across South Florida. Jacqui
is recognized for her leadership in transportation policy, including helping establish Miami-Dade County’s
first Urban Air Mobility Task Force and chairing the successful 2018 Broward County transportation surtax
campaign. She works closely with the Miccosukee Tribe of Florida on Everglades protection and clean
water advocacy and has represented significant transit-oriented and commuter rail initiatives, including
projects within Miami-Dade’s Rapid Transit Zone and on behalf of Brightline. Her development portfolio
includes major hospitality, housing, and mixed-use projects with Terra Group, the proposed South Dade
Sports Performance Hub, and bringing the internationally recognized Wodapalooza fitness festival to
Miami Beach.
Role on the City of Sunny Isle Beach Team: Jacqui will serve the City as a strategic government affairs partner,
supporting the GrayRobinson team with targeted advocacy on transportation, resiliency, development,
and procurement-related initiatives that directly affect coastal municipalities. Drawing on her deep
relationships across South Florida’s local governments and her experience advancing complex, multi-
jurisdictional projects, Jacqui brings practical insight into how regional priorities intersect with state
decision-making.
RYAN E. MATTHEWS
Shareholder and Government Affairs and Lobbying Deputy Section Chair - Tallahassee
850.577.5466 | ryan.matthews@gray-robinson.com
With an in-depth knowledge of the function and operation of local governments,
municipal utilities, and Florida’s regulatory and permitting processes, Ryan concentrates his practice on
environmental, land use, and local government issues. He is an attorney and recognized expert in
environmental policy related to natural resources, with a focus on water quality and supply. Prior to joining
the private sector, Ryan served as the Secretary of the Florida Department of Environmental Protection
(DEP) under the Rick Scott Administration, overseeing 3,000 employees and a $1.6 billion budget to
protect Florida’s natural resources. While at the department, Ryan led the initial effort to delegate the
Clean Water Act Section 404 program to the State of Florida, making it only the third state in the nation
to do so. During his time at DEP, he also served as the Director of the Office of Water Policy, where he
coordinated and implemented Florida’s statewide water policy, including oversight of the five water
management districts. He played a critical role in pursuing recurring funding for Alternative Water Supply
projects in Governor Scott’s recommended budget and increased funding for water quality monitoring,
TMDLs, and springs.
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Role on the City of Sunny Isle Beach Team: Ryan will serve the City as a dedicated state lobbyist, running point
on environmental issues and assisting with funding goals. During his time working in the DEP, Ryan forged
valuable relationships with representatives in both chambers and on both sides of the aisle and holds
excellent working relationships at all of Florida’s agencies and within the Governor’s Office. Cementing his
experience with municipal issues, prior to joining DEP, Ryan served in the general counsel and legislative
affairs office of the Florida League of Cities. As such, his experience will be an invaluable asset to the City.
KIRK PEPPER
Senior Government Affairs Advisor - Tallahassee
850.577.5494 | kirk.pepper@gray-robinson.com
Kirk has extensive experience in the political arena, positioning him as a seasoned
lobbyist, policy advisor, strategist, and confidant for his clients. Prior to lobbying, Kirk spent the early part
of his career working to elect candidates and advising elected officials, from city council members to the
President of the United States. Kirk is entrenched in Florida politics on behalf of his clients, and he
maintains strong relationships with decision-makers. Drawing on his deep understanding of Florida’s
government, Kirk lobbies on behalf of a diverse group of clients, from start-ups and Fortune 100 companies
to cities and counties. He works closely with his clients, collaborating with them to help navigate Florida’s
complex statutory and regulatory landscape. As part of his practice, Kirk also uses his experience with the
state Legislature to help his clients achieve their state budget appropriation goals.
Role on the City of Sunny Isle Beach Team: Kirk will serve as a dedicated state lobbyist for the City. Since his
tenure as Deputy Chief of Staff in the Speaker’s office, Kirk has been a standout in the appropriations
process. Serving on the Speaker’s leadership staff, he collaborated closely with members to advance their
budget objectives. Now, as an advocate, Kirk will leverage his extensive experience in the budget process
to strategically position the City for success.
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4. APPROACH/METHODOLOGY
Proposer’s approach methodology to providing the services requested in this solicitation.
▪Legislative tracking, analysis, and strategic advocacy.
▪Development of a City legislative platform and funding priorities.
▪Coordination with City Commission, Manager’s Office, and key departments.
▪Communications and reporting protocols.
▪Interaction with legislative staff, agency officials, and associations.
▪Approaches to securing state appropriations, grants, and favorable policy outcomes.
LEGISLATIVE TRACKING, ANALYSIS, AND STRATEGIC ADVOCACY.
The GrayRobinson team will diligently monitor and work to identify activities and issues of potential
interest to the City. We will develop a database of policies and issues of interest to the City and begin
continuous monitoring of developing, proposed, promulgating, or administered policies, rules, regulations,
and laws affecting the City through LobbyTools. We subscribe to LobbyTools as our primary bill tracking
and monitoring system, allowing us to efficiently research bills, PCBs, statutes, legislators, committees,
calendars for executive agencies and licensing boards, Florida and national news, press releases, and other
essential information important to the City. We can modify the system to generate customized reports
tailored to the City, providing targeted, up-to-date information. We also monitor all agency rulemaking
through a state tracking system. Additionally, we enjoy strong relationships with staff and various
members of state agencies, and we will utilize these relationships to assist in monitoring all activity
relevant to the City. We will provide regular written communications on any relevant actions that may
directly or indirectly impact the City.
To serve as a voice for the City in the Florida Legislature, the GrayRobinson team must maintain frequent
communication with the City designees. This includes emails, conference calls, virtual meetings, and in-
person attendance at any appropriate meetings. The more information we exchange, the better
communicators we will be on your behalf. In addition, we commit to consistently communicating with
the City regarding the background and political realities of various legislative priorities and funding
requests. The moment we become aware of legislation that may impact our clients, either positively or
negatively, we alert them - this is especially so with funding issues. Throughout our representation, the
GrayRobinson team will proactively monitor the progress of each objective and consult with the City on
the status of each agenda item, including plans that may need to take a different course of action to
achieve the overall goal.
During the months leading up to the Florida legislative session, team members will meet regularly with
legislators to keep issues of importance to the City at the forefront. We will work together with House and
Senate leadership, including the House Speaker and Senate President leadership teams, and the chairs of
applicable House and Senate committees. Concurrently, the team will work with Florida’s Governor and
key staff members to ensure their understanding and support of the City’s Legislative Agenda. Further, we
will work with the local legislative delegation to ensure they have a comprehensive understanding of the
City’s priorities.
We will secure sponsors as needed and additional support from the appropriate committees to advance
the interests identified in the City’s Legislative Agenda. We will amend or oppose identified legislation as
required, and we will work to secure early support for any policy or appropriation issues as they are
developed by the Legislature.
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DEVELOPMENT OF A CITY LEGISLATIVE PLATFORM AND FUNDING PRIORITIES.
To advocate for or against any position, we must first have a deep understanding of the issues, know the
players involved, and learn what has historically worked and what hasn't for that particular goal or initiative.
Upon beginning our engagement with the City, the GrayRobinson team will ensure all our team members
have an in-depth understanding of your immediate and long-term goals and priorities. We will start
developing strategy, tactics, and messaging through an initial Legislative Workshop with City designees.
Following this workshop and any subsequent discussions, our team will work with the City’s designated
representatives to develop a State Legislative Agenda to ensure sustained support for the City's programs,
services, appropriations, and grant objectives. Simultaneously, the GrayRobinson team will be reaching
out to legislative committee members and applicable executive branch agency staff.
COORDINATION WITH CITY COMMISSION, MANAGER’S OFFICE, AND KEY DEPARTMENTS.
We commit to identifying and arranging meetings between members of the executive branch, legislators,
and legislative staff in Tallahassee with City designees to promote the funding of City projects or to discuss
legislative issues affecting the City and speak on matters of importance – ultimately to position City
representatives as thought leaders on issues affecting Florida’s local governments.
We will notify you and prepare you for when City representatives may be required or requested to be in
the Capitol to address issues of importance. On an as-needed basis and consistent with the City’s strategy,
the team will secure opportunities for City leadership to testify at appropriate committee hearings and
briefings before legislative and executive branch leadership on the impacts of its priorities. The timing for
these meetings would begin with interim legislative committee meetings and continue through the
legislative session.
We will prepare testimony and provide personal counsel to any City representatives who testify before a
committee during committee weeks and/or the legislative session. We will draft talking points consistent
with the City’s strategy and brief City designees on the committee's composition, tendencies, and
legislative members. We will remain prepared to testify ourselves at any hearing as necessary and advisable
to advance the City's position.
COMMUNICATIONS AND REPORTING PROTOCOLS.
Pursuant to Resolution No. R-1236-99, the team will prepare regular monthly reports advising the
Commission on the current status of all issues our team is monitoring or tracking that may affect the City,
the actions taken on such issues, and recommendations for future actions. The team shall also raise,
discuss, and recommend any affirmative legislative action that may benefit the City.
As a standard service, we provide monthly reporting to our clients. Per the City’s Scope of Services, we will
provide weekly correspondence and informational updates to the City during the annual 60-day
legislative session, during interim committee schedules, and in the event any Special Sessions are
convened. In addition, we list our cell phones on our business cards so our clients can reach us at all times.
Often, in the legislative process, after-hours calls are necessary. We commit to communicating with your
staff and commissioners regarding the background and political realities of the various legislative priorities.
In addition, the moment we are aware of any critical developments, deadlines, or actions affecting the
City, both positive and negative, we will notify the City Commission, City Manager, and staff.
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After each legislative session concludes, we will ensure appropriate follow-through on bills that impact
the City. We will ensure the City is informed regarding the impact of all session matters, submitting a
written closing report summarizing outcomes of the legislative session within one week of its conclusion,
and a comprehensive final report within 60 days. The GrayRobinson team will also submit an annual
accomplishments report summarizing outcomes of the firm’s efforts and deliver an in-person presentation
to the City Commission, as requested.
Outside of session, we will provide the City with periodic reporting in a format and with a level of detail
acceptable to the City. We will provide these reports to the City Commission, City Manager, and designated
staff. Reports will include:
▪Updates on all issues we are advocating on behalf of the City
▪Additional issues the team is monitoring that could affect the City
▪Budget updates
▪Reports on interim committee meetings
▪Federal rulemaking of interest
▪Studies or anticipated legislation of interest
▪Any other notes worthy of mentioning
In addition to the scheduled reporting identified in the Scope of Services, GrayRobinson’s government
affairs and lobbying group publishes a weekly newsletter for all clients, both during and outside the
legislative session. “Capitol Beats” provides federal, state, and local political news updates of importance
to our clients each week.
Lastly, GrayRobinson hosts internal seminars and Community Leader Forums (CLFs) in our markets
throughout the state. We bring together clients, lobbyists, attorneys, political leaders, and friends of the
firm to hear high-profile business leaders, community leaders, and elected officials discuss issues of
importance to business and the State of Florida. We can also use these opportunities to introduce City
leadership to other political leaders. We also invite City designees to attend “Session Wrap-Up” seminars
we host each year across the state
INTERACTION WITH LEGISLATIVE STAFF, AGENCY OFFICIALS, AND ASSOCIATIONS.
Throughout our representation of the City, the GrayRobinson team will provide direct advocacy in
Tallahassee, maintaining a constant presence at the state Capitol and in applicable legislative districts. We
will work with key legislators and with the City to identify other legislators who may be champions or
advocates for your goals, as well as those who may oppose your legislative priorities. In addition, we will
identify third parties who may support or oppose the City’s agenda and collaborate with them on an as-
needed basis.
Relationships - The GrayRobinson team goes to great lengths to build long and lasting relationships with
decision-makers. With 15 offices throughout Florida and an office in Washington, D.C., we get to know
legislators at the local, state, and federal levels of government - including agency heads, staff, and other
elected officials - in their hometowns. We support their causes and are involved in the same civic
organizations - we are their neighbors and friends. Given the size and scope of GrayRobinson, along with
the firm’s growth strategy over the years, rarely does a local leader ascend to a role in state or federal
government without significant familiarity with GrayRobinson as a leading Florida firm or a direct
relationship with one or more of our professionals throughout the state.
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Our team has deep relationships with the leadership in both the House and Senate, and we know their
priorities and leadership styles. In the Florida House, we were early supporters of HOUSE SPEAKER DANIEL
PEREZ . Team lead Joseph Salzverg has been working with Speaker Perez since before he became a
legislator. Our team has been working closely with SENATE PRESIDENT BEN ALBRITTON since well before
he was named to lead his chamber. Our team has also sustained excellent relationships with those likely
to preside over the House and Senate beginning in 2026, REPRESENTATIVE SAM GARRISON and SENATOR
JIM BOYD . Proposed team member Dean Cannon forged strong relationships with dozens of legislators
while serving alongside many of them during his time in the Florida House, which includes Senators
Albritton and Boyd. We have diligently built these relationships based on common interests, trust, and
reliability.
It is often said that all politics are local, which is never more accurate than in the legislative process. The
proposed GrayRobinson team members have long-term relationships with the MIAMI-DADE COUNTY
LEGISLATIVE DELEGATION, spanning both chambers and crossing party lines, and we have had successful
working relationships with HOUSE MINORITY LEADER FENTRICE DRISKELL and SENATE MINORITY LEADER
LORI BERMAN , as well as HOUSE MINORITY LEADER-DESIGNATE CHRISTINE HUNSCHOFSKY and SENATE
MINORITY LEADER-DESIGNATE TRACIE DAVIS .
In addition to our capabilities in the legislative branch, our team maintains excellent working relationships
with all agency heads in the current DeSantis administration. We have decades of experience successfully
representing our clients before the regulatory agencies of Florida, including but not limited to the
Department of Environmental Protection, the Division of Emergency Management, the Department of
Transportation, the Department of Agriculture and Consumer Services, the Department of Law
Enforcement, the Department of Health, and the Department of Business and Professional Regulation,
among others.
GrayRobinson has a long history of working with third-party groups and like-minded coalitions to advocate
for or against legislative agendas that meet the needs of all parties involved. Further, GrayRobinson
professionals regularly bring opposing interests to the table for negotiations. This will include, but not be
limited to, representing the City at meetings and conferences and coordinating legislative activities with
advocacy groups.
In addition to our representation of and involvement with the League of Cities, GrayRobinson professionals
serve as state lobbyists and are active members in several Florida trade and member associations,
including the Associated Builders and Contractors of Florida, the Florida Association for Media in
Education (FAME), the Florida Association of Counties, the Florida Association of Free and Charitable
Clinics (FAFCC), the Florida Chamber of Commerce, the Florida Municipal Broadband Alliance, the Florida
Municipal Electric Association, the Florida Municipal Insurance Trust, the Florida Municipal Natural Gas
Association, the Florida Municipal Power Agency, the Florida Redevelopment Association, and the Florida
Sheriffs Association, among others. In addition, with nearly 300 attorneys and advisors throughout the
firm, GrayRobinson professionals are members of numerous additional trade organizations, nearly all local
chambers of commerce throughout the state, and support dozens of community nonprofit organizations.
APPROACH TO SECURING STATE APPROPRIATIONS, GRANTS, AND FAVORABLE POLICY OUTCOMES.
Before and during the legislative session, members of our team will provide legislative drafting, strategy
development, one-on-one lobbying, committee presentations, and other services to meet the City’s needs.
This also includes effectively coordinating with grassroots organizations and like-minded coalitions and
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utilizing technology to ensure our advocacy message is resonating among key stakeholders. Our proposed
team has the knowledge and long-term experience essential to preparing and introducing legislation,
both general bills and amendments, in support of the City's activities and services through the House, the
Senate, and the Governor's Office. Our team of lobbyists and attorneys has drafted all manner of legislation,
ranging from major pieces of legislation to small but important amendments and everything in between.
We approach this task as early as possible to ensure we have time to achieve the desired results. The
GrayRobinson team maintains excellent relationships with legislators and staff who will advocate on
behalf of the City on policy issues, and established relationships with leadership in the current and future
Senate and House.
Helping to orient the City to Florida’s ostensibly improving fiscal climate is one example of the many
services the team provides. Over the past four years, Florida’s economy has provided the state with a
significantly better fiscal position than in prior years. As a result, all boats have risen to some degree.
However, much of the growth in state revenue has been used to back-fill cuts made during adverse fiscal
periods. Even a large amount of growth can be consumed quickly, especially as the Legislature addresses
significant property insurance issues and pursues multiple tax reduction proposals. Likewise, local
governments often find themselves participating in an ever-increasing competitive process for state fiscal
resources, including securing eligibility for grant funding.
Concerning constitutional and statutory issues, the team is highly attuned to the natural political and
policy tensions between state and local governments. While local elected officials continuously seek to
provide strategic enhancements desired by their local communities or necessary enhancements that may
originate from trying circumstances, the Legislature often steps in beyond what local officials consider
appropriate or contrary to local efforts. This inherent tension is often the source of discord between local
and state governments.
GrayRobinson team members have accumulated decades of experience and countless valuable
relationships through lobbying the Florida Legislature, both offensively and defensively, on behalf of public
and private entities. In addition, many of our attorneys and consultants began their careers as staff to the
Florida Legislature, Governor's Office, and state agencies, providing our clients with a unique perspective
on the most efficient means of meeting their legislative goals. We also maintain excellent working
relationships with all agency heads in the current DeSantis administration and Cabinet, and we will utilize
these relationships to help inform the City on the political outlook of the Governor and legislators, as well
as the impacts of key policies and programs within Florida as they apply to the City.
The following is the overall proposed approach we will take in our representation of the City of Sunny Isles.
We will amend this approach based on the specific preferences of City designees.
OBJECTIVES DESCRIPTION OF WORK/ACTION ITEMS TIMING
Legislative Workshop
A comprehensive assessment of the needs and
assets of the City, including priority initiatives,
political allies, policy goals, legislative and regulatory
concerns, state-funded initiatives, and recent
accomplishments.
First 60 days of engagement
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OBJECTIVES DESCRIPTION OF WORK/ACTION ITEMS TIMING
Legislative Agenda
Utilizing the outcome of the legislative workshop,
develop a proposed comprehensive Legislative
Agenda for review and approval to engage
legislative and executive branch audiences.
First 60 days of engagement
Establish potential champions and
supporters for each identified issue and
facilitate meetings; ensure appropriate
follow-up from meetings.
Create a comprehensive list of legislators who have
signed on to key proposals, belong to critical
committees, and have expressed support for the
City’s priority issues. The team will use this list to
reach out to potential champions, maintain
relationships with existing champions, and identify
new opportunities for legislative outreach.
Ongoing
Advise and assist in implementing
activities (such as briefings/hearings and
the creation of materials) to educate
legislators and their staff on these issues.
Work with state and regional committees,
legislative and executive branch senior staff, and
personal office contacts. We will remain in constant
communication with the Miami-Dade County
legislative delegation on the City’s priorities and
work collaboratively with their offices to advance
the City’s interests on a unified front.
Ongoing
Provide strategic guidance regarding
events and other opportunities for raising
awareness of and support for the City’s
policy and funding advocacy goals.
Work with committees, legislative and executive
branch senior staff, and personal office contacts to
identify opportunities to elevate the City and its
administration as thought leaders on critical issues
and objectives.
Ongoing
Coordinate events designed to showcase
City projects/programs to advance any
legislative requests submitted for that
session.
Plan, organize, and host state and regional events in
partnership with City staff.
At least two bi-annual
meetings
Keep Commission, Manager’s Office, and
City staff informed of leadership priorities
in advance of legislative or special session.
Provide relevant information to the City
Commission, Manager’s Office, and City staff,
informing them of the priorities of leadership in the
House and Senate and the Governor’s Office to
address areas of concern or support and develop
advocacy strategies.
Prior to each legislative or special session
FOR EACH IDENTIFIED ISSUE, ASSIST IN DEVELOPING OUTREACH/LOBBYING STRATEGIES AROUND KEY LEGISLATION, INCLUDING:
Work directly with the City to establish
potential sponsors, co-sponsors, and
supporters for legislation and facilitate
meetings; ensure appropriate follow-up
from meetings.
Once assessments are complete, utilize research
tools to accomplish this objective. Ongoing
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OBJECTIVES DESCRIPTION OF WORK/ACTION ITEMS TIMING
Provide insight into new potential
legislation as directed.
Provide drafting, review, revision, and/or guidance
on new or amended legislation. Ongoing
Report on the status of relevant legislation
as it moves through the legislative process
and provide strategic guidance on a
course of action.
Tracking and assessment are important parts of the
work product we provide to our government affairs
clients.
Weekly during session and ongoing as needed
Support the City in organizing and
scheduling Capitol Days one to two times
per year.
Capitol Days in Tallahassee, when done well, can be
extremely effective. Identifying members of the
Legislature relevant to the City and its objectives will
be critical in being effective during any of these
events. We are engaged at every step of the process,
from preparing the agenda to talking to your team
about what to expect to follow up with legislators.
When needed/
scheduled
Create or deepen high-level relationships
with key offices, particularly committee
leadership.
Identify, introduce, and schedule meetings between
City leadership and relevant legislators.
When needed/
scheduled
Identify and track relevant policy
developments and provide ongoing
support for City advocacy and policy
efforts by providing information
proactively and as requested.
Alert the City to trends, events, and legislative
movements, including relevant draft legislation
before it drops.
Ongoing
FOR EACH IDENTIFIED ISSUE, ASSIST IN DEVELOPING OUTREACH/LOBBYING STRATEGIES AROUND APPROPRIATIONS, GRANTS, AND BUDGET ASKS, INCLUDING:
Assist in the development of
appropriations requests and justifications
for each of the relevant agencies and
budget lines.
Complete assessment and internal review of
priorities must be completed.
By due dates when released
As directed, assist the City in the
submission of grant applications,
appropriations requests, justifications, and
proposed report language to relevant
House and Senate members.
Compile a comprehensive list of members of the
Legislature to utilize, with appropriate forms for
submission, back-up information, and deadlines.
By due dates when
released
Identify relevant appropriations staff,
schedule meetings, and accompany City
staff; ensure appropriate follow-up from
meetings.
Once requests are submitted, follow up with a
comprehensive list of legislators on requests
submitted to committees PRIOR to member
deadlines. Importantly, we will establish a strong
rapport between City leadership and key
appropriations legislators.
By due dates when released
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OBJECTIVES DESCRIPTION OF WORK/ACTION ITEMS TIMING
Comprehensively track and immediately
convey to the City any information
gleaned from relevant appropriations
committee and subcommittee meetings.
Attend relevant legislative appropriations
committee and subcommittee meetings.
Ongoing throughout session
Track the appropriations process,
including anticipated timelines and times
for input.
Complete review and tracking are critical to
success. Ongoing
Report on the status of appropriations,
bills, grant administration, and report
language as it moves through the
legislative process, and provide strategic
guidance on the course of action.
Track and immediately convey to the City any facts
and details uncovered through regular conversations
with colleagues and legislators. Regular reports
provided and “alerts” developed when necessary
based on intelligence collected.
Ongoing
ADDITIONAL ACTION ITEMS
Support City advocacy and policy efforts by providing relevant analysis. Ongoing
For each identified issue, provide strategic guidance and assistance in engaging and influencing
legislative and executive branch representatives. Ongoing
Draft letters, testimony, fact sheets, backgrounders, and other materials. Ongoing
In-person attendance at any requested local meetings related to the City’s policy and funding
concerns. Ongoing
Participate in internal meetings or meetings with external associations and organizations for
coordination purposes. Ongoing
Provide reporting to City Commission, Manager’s Office, and staff as indicated, including but not
limited to:
▪Weekly correspondence and informational updates to the City during the annual 60-day
legislative session, during interim committee schedules, and in the event any Special
Sessions are convened.
▪A written closing report summarizing outcomes of the legislative session within one week
of its conclusion, and a comprehensive final report within 60 days.
▪Notification of any critical developments, deadlines, or actions affecting the City as they
occur.
▪Periodic reports outside of legislative sessions on interim committee meetings, federal
rulemaking, studies, or anticipated legislation.
▪Annual accomplishments report summarizing outcomes related to the firm’s efforts and
deliver an in-person presentation to the City Commission.
As indicated
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5. COST OF SERVICES
Proposers shall submit in their price proposal in Exhibit A below any pricing conditions or contingencies which
must be clearly stated.
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6. REFERENCES
Each Proposer must submit a list of three (3) references of Current and Past Customers in the last five (5) years of
which they have provided services similar in scope and size of those described herein.
▪Each Reference questionnaire (found below) must be signed with contact person and phone number. The City
retains the right to request any additional information pertaining to the Proposer's ability, qualifications, and
procedures used to accomplish all work under the contract as it deems necessary to ensure safe and
satisfactory work.
Reference 1: City of Hollywood
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Reference 2: City of West Palm Beach
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Reference 3: City of Tampa
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7. CONTRACT FORMS
GrayRobinson Memorandum of Authority
The following Memorandum of Authority and Board Resolution authorize Joseph R. Salzverg to act as a
duly appointed representative of the firm and submit, sign, and deliver responses to this Request for
Proposal and related information on behalf of GrayRobinson, P.A.
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EXHIBIT A
RESOLUTIONS OF GRAYROBINSON, P.A.
ADOPTED AT A BOARD OF DIRECTORS MEETING
JANUARY 14, 2019
WHEREAS, GrayRobinson, P.A., a Florida professional association (the “Company”) periodically receives requests for
proposal, requests for qualifications, and/or requests for information from municipalities, governmental agencies, quasi-
governmental agencies, governmental authorities, nonprofit organizations, for-profit businesses, and other organizations (with
each referred to herein, collectively with any process or activity related thereto, as an “RFP”); and
WHEREAS, the Company’s Board of Directors desires to clarify and confirm the manner in which the Company’s
representatives are authorized to respond to, submit, execute, deliver and otherwise deal with and/or engage in an RFP.
NOW THEREFORE, BE IT RESOLVED, that each of the Company’s President, Vice President, Treasurer, Secretary and
Assistant Treasurer (each an “Authorized Officer”), be and each of them hereby is authorized and directed, by and on behalf of
the Company, to respond to, submit, execute, deliver and otherwise deal with, engage in and/or approve an RFP and to cause the
Company to perform its obligations thereunder, and further, to execute and deliver any and all other instruments, agreements,
certificates or other documents that may be required from time to time in connection therewith. The signature of any Authorized
Officer on any of the foregoing shall be conclusive evidence as to the approval thereof (and all of the terms and provisions
therein) on behalf of the Company.
FURTHER RESOLVED, that any two (2) Authorized Officers, acting together, be and are hereby authorized and directed, by
and on behalf of the Company, to designate in writing an attorney or consultant of the Company (any person so designated, an
“Authorized Representative”) to respond to, submit, execute, deliver and otherwise deal with, engage in and/or approve an
RFP and to cause the Company to perform its obligations thereunder, and further, to execute and deliver any and all other
instruments, agreements, certificates or other documents that may be required from time to time in connection therewith. The
signature of any two (2) Authorized Officers on a Certificate of Authorization, Incumbency Certificate, Certificate of
Designation, or similar certificate that identifies and designates and Authorized Representative shall be conclusive evidence as
to the designation of the Company’s authority to such Authorized Representative in connection with the RFP designated therein,
and further, the signature of any Authorized Representative on any document, agreement, instrument or certificate delivered in
connection with responding to, submitting, executing, delivering and otherwise dealing with and/or engaging in such RFP shall
be conclusive evidence as to the approval thereof (and all of the terms and provisions therein) on behalf of the Company.
FURTHER RESOLVED, that any Authorized Officer or Authorized Representative, be, and each hereby is, authorized and
empowered to take all such further action and to execute and deliver all such further agreements, certificates, instruments and
documents, in the name and on behalf of the Company (and if requested or required, under its corporate seal duly attested by an
officer of the Company) as they or any one of them shall deem necessary, desirable, advisable or appropriate to consummate,
effectuate, carry out or further the transactions contemplated by and the intent and purposes of the foregoing resolutions
(expressly including without limitation, to cause the Company to remit or pay any fees or costs related thereto).
FURTHER RESOLVED, that in connection with preceding resolutions, any Authorized Officer or Authorized Representative
shall be, and hereby is, authorized and directed to furnish to any interested person or entity a copy of the foregoing resolutions,
to certify the same and to certify that the provisions of the foregoing resolutions are in conformity with the Articles of
Incorporation and Bylaws of the Company and that said resolutions remain in full force and effect.
FURTHER RESOLVED, that the authority given hereunder shall be deemed retroactive, to the extent necessary, in order to
carry these resolutions into effect, and in that event, acts performed prior to the adoption of these resolutions but which are
necessary or advisable for the carrying of these resolutions into effect, are hereby ratified, confirmed, adopted and approved.
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Bid Submittal Form Cover Page
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Acknowledgment of Addenda
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Bid Submittal Form
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Non-Collusion Affidavit
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Public Entity Crimes Sworn Statement
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Equal Opportunity / Affirmative Action Statement
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Conflict of Interest Statement
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Dispute Disclosure Form
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Anti-Kickback Affidavit
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Contractor Anti-Boycott Certification
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E-Verify Affidavit
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Affidavit of Compliance with Foreign Entity Laws
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8. EXCEPTIONS
List any exceptions taken to the city’s terms.
GrayRobinson does not have any exceptions to the City’s terms.
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APPENDIX A. TEAM RESUMES
Joseph R. Salzverg
Shareholder
Miami/Tallahassee
joseph.salzverg@gray-robinson.com
305.416.6880
Focus
Administrative and Regulatory
Government
Government Affairs and Lobbying
Land Use Law
Real Estate
Joseph is a Miami native with over a decade of experience in Florida’s political and public policy arenas.
He has served as a campaign manager and political consultant to several members of the Miami-Dade
Legislative Delegation dating back to the 2010 election cycle. He continues to enjoy very productive
relationships with members of the delegation.
Joseph lobbies Florida’s legislative and executive branches of government on issues including food
manufacturing and distribution, growth management and construction, health care, insurance and
financial services, local government, regulated industries, transportation, utilities, vessels and waterways,
and appropriations.
He also represents clients before local governments on procurement, land use, and general government
matters. Joseph has successfully represented clients before Miami-Dade County and its various
agencies, as well as municipalities throughout Broward, Miami-Dade, Monroe, and Palm Beach Counties.
Notably, Joseph assists corporate and nonprofit interests in market entrance strategies and community
engagement initiatives throughout South Florida. During his representation, Joseph has developed a
market entrance and community network strategy for a Fortune 50 company that engages local
government and nonprofit partners. This strategy has become a national model for similar efforts.
While in law school, Joseph served as a Legislative Analyst on the Regulatory Affairs Committee in the
Florida House of Representatives. During this time, he was responsible for researching, analyzing, and
drafting proposed legislation related to banking and insurance regulation, business and professional
regulation, and energy and utilities regulation. Subsequently, he served as a law clerk with the City of
Miami Office of the City Attorney. In that capacity, he handled zoning, land use, municipal legislation, and
general government matters.
Recognition
Best Lawyers in America, Ones to Watch, 2021-2026
o Administrative / Regulatory Law
o Government Relations Practice
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o Land Use and Zoning Law
Florida Super Lawyers, Rising Stars, 2022-2025
"Lobbying Industry's Rising Star," Influence Magazine, 2016
"30 Under 30 Rising Star," Florida Politics, 2014
Insights
"GrayRobinson 2025 Virtual Legislative Session Wrap-Up," July 22, 2025
“GrayRobinson 2024 Legislative Session Wrap-Up,” Miami, April 9, 2024
Panelist, "Tallahassee Takeover," Urban Land Institute (ULI) Southeast Florida/Caribbean Chapter Leadership
Institute Roundtable, April 17, 2024
"2022 Midterm Election Wrap-up," GrayRobinson Webinar, November 14, 2022
“GrayRobinson 2022 Special Session Wrap-Up: Property Protection in Florida,” Webinar, June 16, 2022
“GrayRobinson 2022 Legislative Session Wrap-Up,” Miami, April 14, 2022
“GrayRobinson 2022 Legislative Session Wrap-Up,” Fort Lauderdale, April 13, 2022
“What Does a Lobbyist (Actually) Do?” American Bar Association, July 6, 2021
“GrayRobinson 2021 Legislative Session Wrap-Up,” Webinar, May 18, 2021
“Commercial Real Estate Legal Updates,” CREW Fort Lauderdale/Boca Raton, May 11, 2021
Media
"Lobbyist File — Doing Business on the Fourth Floor, September 22, 2023," News Service of Florida, September
21, 2023
"How South Florida's Growing Transportation Projects Are Setting Up a Feeding Frenzy for Law Firms," Daily
Business Review, December 6, 2022
"GrayRobinson Promotes Four Attorneys to Shareholder," Law360, September 9, 2021
" Joseph Salzverg Elevated to Shareholder at GrayRobinson," Florida Politics, September 7, 2021
"Winners and Losers Emerging From the 2021 Legislative Session," Florida Politics, May 3, 2021
"Fourth Floor Files," INFLUENCE Magazine, April 2021
"What’s the Status of a Bill to Overturn Key West’s Cruise Vote? It’s Getting Narrower," Miami Herald, March
10, 2021
Affiliations
Cuban American Bar Association
The Florida Bar, Governmental and Public Policy Advocacy Committee
Florida International University Real Triumphs Faculty Award Committee, 2021-2022
Florida International University President’s Council
Miami-Dade County Community Relations Board, Commissioner-Appointed Member
The WOW Center, Board Member
Zoo Miami Foundation, Board of Directors
Credentials
J.D., Florida State University College of Law, 2015
B.A., University of Miami, Political Science and Business Administration, 2010
Admissions
Florida
Languages
Spanish
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Kylee Anzueto*
Government Affairs Advisor
kylee.anzueto@gray-robinson.com
407.843.8880
Focus
Government Affairs and Lobbying
Enthusiastic advocate representing clients in front of Florida legislative and executive branches of
government. Leveraging strong relationships to drive impactful results.
Kylee Anzueto is a skilled Government Affairs Advisor specializing in policy and appropriations at both the
Florida Capitol and local levels. Based in Orlando, she offers clients strategic insights, detailed summaries
of state and local hearings, and tailored government affairs updates and reports. Kylee works diligently to
strengthen relationships with elected officials across the state and represents GrayRobinson at key board
meetings. She also delivers educational briefings to select groups, including college students pursuing
careers in the legislative field.
Before joining GrayRobinson, Kylee contributed to the University of Central Florida’s Government and
Community Relations team, where she assisted with the oversight of student interns placed in the Florida
Senate, the Florida House, and statewide lobbying firms during legislative sessions. She honed her
expertise in Florida’s legislative processes through hands-on internships at various government levels.
During her time with the Government Relations Department at Publix Super Market, Inc., Kylee focused
on alcohol legislation and presented to the corporation’s CEO, president, and executive members on
pharmacy benefit manager regulations. Her experience also includes advocating for infrastructure and
transportation issues in Tallahassee as part of the City of Orlando's Intergovernmental Relations Office.
Additionally, she gained valuable insights into public policies and campaign data while providing clerical
support and voter education at a nonprofit. Kylee’s early career included serving in the constituent services
office of U.S. Senator Marco Rubio, where she developed her understanding of federal issues such as Social
Security, immigration, and veterans' affairs.
Recognition
University of Central Florida, Panhellenic Scholar Award, 2022
Initiative of the Year, University of Central Florida Student Government Day at the Capitol, 2021
Insights
“Advocacy 101,” Florida Association for Media in Education (FAME), November 21, 2024
“Dress for Success,” UCF Government Relations Legislative Scholars Program, November 8, 2024
“GrayRobinson 2024 Legislative Session Wrap-Up,” Apopka Area Chamber of Commerce, April 29, 2024
“GrayRobinson 2024 Legislative Session Wrap-Up,” Orlando Magic, April 2, 2024
*Denotes non-attorney professional
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“GrayRobinson 2024 Legislative Session Wrap-Up,” Osceola Chamber, March 13, 2024
“Committee Note-taking,” UCF Government Relations Legislative Scholars Program, September 22, 2023
“Florida Legislative Session Recap,” Central Florida Hotel and Lodging Association, May 31, 2023
Affiliations
The Osceola Chamber
o Co-Chair, Government Advisory Committee
o Executive Committee
o Voting Trustee
BusinessForce of Central Florida
Emerging Leaders Advisory Board, Heart of Florida United Way
University of Central Florida Legislative Scholars, Class of 2021
Delta Delta Delta, Beta Lambda Chapter
University of Central Florida Young Alumni, Ambassador
Credentials
MPA, University of Central Florida, 2024, magna cum laude
B.A., University of Central Florida, 2022
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Dean Cannon
President and Chief Executive Officer
dean.cannon@gray-robinson.com
850.577.9090
Focus
Administrative and Regulatory
Election Law
Government Affairs and Lobbying
Litigation
Transformational leader and savvy strategist with deep roots in Florida law and politics. Former Speaker
of the Florida House of Representatives collaborating with clients and colleagues to inspire change and
accelerate growth.
Dean Cannon is president and chief executive officer of GrayRobinson. An agile and affable leader, he
guides the strategic direction of the firm through a collaborative approach with a focus on delivering
exceptional service to clients and empowering the firm’s professionals. Respected and appreciated by
clients and colleagues alike, Dean believes in the power of community as the driving force behind positive
change. He understands that technology, innovation, and creativity are redefining the practice and
profession of law and supports a culture where a diversity of ideas and collective thinking are the catalyst
for growth.
Dean is a natural connector and curator of relationships. He draws on his many years of successful public
and private sector leadership to inform his decision-making and mobilize the collective energy of the
firm’s nearly 300 legal and lobbying professionals. A thoughtful and perceptive ally, he helps clients and
colleagues break through limitations to advance their priorities and realize success.
Dean’s depth of experience and insightful perspectives are among his most powerful assets. He served in
the Florida House of Representatives from 2004 until 2012. During his eight-year tenure, he played pivotal
roles in property tax reform, growth management reform, health care and Medicaid reform, and major
transportation infrastructure policy initiatives, among many others. He was selected by his peers to serve
as Speaker of the House for the 2010 to 2012 term and is credited with leading the Florida House effectively
during a period of great economic and political turmoil.
Dean's legislative and executive branch lobbying experience includes representing private clients and
local government entities on issues such as transportation, education, health care, insurance, and
appropriations. He has also handled civil litigation, administrative law, and regulatory matters before the
Division of Administrative Hearings, and appellate matters before district courts of appeal and the Florida
Supreme Court. He represents several corporate clients, local governments, regional government entities,
and local government-related associations.
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Recognition
Best Lawyers in America, Government Relations Practice, 2021-2026
City and State Florida, Power 100 Most Influential Political Players in the Sunshine State, 2022
Florida Politics, Florida Politician of the Decade, 2010-2020
Florida Trend, Florida 500: Florida's Most Influential Business Leaders, 2019-2020, 2022-2025
Florida Trend, Legal Elite, Government and Administrative, 2020
Florida Trend, Notable Managing Partner, 2023
Florida Super Lawyers, selected for inclusion, 2022-2025
INFLUENCE Magazine, The INFLUENCE 150, 2022
Insights
"GrayRobinson Florida Legislative Session Weekly Roundup," April 9, 2021
"Restoring Bilateral Trade Between Canada and Florida," GrayRobinson Webinar, March 11, 2021
"The COVID-19 Overdose Crisis: 2021 Legislative Session," Project Opioid, February 11, 2021
"The Winners Circle: Covering Florida’s Election Results," GrayRobinson Webinar, November 4, 2020
"Kitchen Table Talk on Reopening Florida Schools," GrayRobinson 101 Virtual Pop-up Forum, June 18, 2020
2019 Future of Florida Forum, Florida Chamber Foundation, October 28, 2019
"Navigating the Thorny Issues of Preemption and Home Rule," Florida Association of Counties 2019 Annual
Conference and Educational Exposition, June 13, 2019
"Legislative Temperature and Trends—Major Issues Facing Florida Legislature," Economic Development
Council of St. Lucie County, February 5, 2019
"Lobbying 101," Florida Association of Women Lawyers Lobby Days, February 1, 2018
"Lobbying 101: Learn from the Pros on Effectively Communicating with Legislators," Florida League of Cities
57th Annual Legislative Conference, December 6, 2017
Media
"GrayRobinson Builds Relationships, Growing Where Clients' Needs Are," Central Florida Development Council
Blog, November 8, 2024
"The INFLUENCE 150: The most influential people in Florida politics," Florida Politics, September 23, 2022
Affiliations
Enterprise Florida, Board Member, 2019-2022
Florida Association of Professional Lobbyists
Kissimmee/Osceola County Chamber of Commerce
Leadership Florida Cornerstone, Class 19
Orlando Economic Partnership, Board Member
Space Florida, Board Member, 2019-2022
Credentials
J.D., University of Florida College of Law, 1992
B.S., University of Florida, 1989
Admissions
Florida
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Jacqui Carmona*
Founder and President, Carmona Advisors
jacqui@carmonaadvisors.com
305.283.4558
Jacqui Carmona, founder and president of Carmona Advisors, is a distinguished government relations
strategist with over 15 years of experience navigating the complex political landscapes at local, state, and
federal levels. Her expertise spans diverse sectors, including transportation, development, labor,
environmental and resiliency initiatives, hospitality, and government procurement.
Driven to establish a women-led boutique firm with a Miami-centric focus, Jacqui combines sophisticated
strategic approaches with grassroots advocacy and campaign tactics to deliver exceptional results. This
distinctive methodology has secured significant victories across industries, including expanded workforce
housing projects in South Florida, innovative transportation solutions, and successful navigation of rigorous
procurement processes.
On the international stage, Jacqui represents the State of Qatar through its U.S. Embassy, providing
strategic counsel on public affairs opportunities and challenges in Florida and Washington, D.C. Her
thought leadership in transportation is exemplified by her collaboration with then Chairman Oliver Gilbert
to establish Miami-Dade’s first Urban Air Mobility Task Force, and by chairing the successful 2018 Broward
County Surtax campaign.
Working closely with the Miccosukee Tribe of Florida, Jacqui advocates for Everglades protection, clean
water initiatives, and responsible development practices. Her transportation expertise extends to Miami-
Dade’s Rapid Transit Zone, various Transit-Oriented Development projects, micro and first- and last-mile
mobility solutions, and Miami-Dade County’s commuter rail initiatives on behalf of Brightline.
Jacqui’s development portfolio includes major hospitality ventures, housing, and mixed-use projects with
Terra Group, and the proposed Sports Performance Hub of South Dade, creating a multi-jurisdictional
sports stadium and training facility.
Notable Work
Represents the interests of the Miccosukee Tribe in Everglades protection.
Served as chair of the successful Broward County Surtax campaign.
Established Miami-Dade’s first Urban Air Mobility Task Force.
Played an integral role in bringing international events to Miami Beach and helped create
innovative sports facilities through collaborations with the Sports Performance Hub of South Dade.
* Denotes non-attorney professional
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Ryan E. Matthews
Government Affairs and Lobbying Deputy Section Chair
Shareholder
ryan.matthews@gray-robinson.com
850.577.9090
Focus
Government Affairs and Lobbying
Environmental and Sustainability Law
Government
Utilities
Solution-oriented government lawyer known for deep agency expertise in environmental, utilities, and
water supply issues. Former Secretary of the Florida Department of Environmental Protection.
Ryan Matthews helps clients address the distinct pain points of Florida’s regulatory and legislative
landscape with a focus on environmental, land use, and local government issues. A trusted advocate with
an insider’s point of view, he is a recognized authority in environmental policy related to natural resources,
with broadly developed expertise in water future and scarcity concerns. He represents some of the largest
electric, water, and wastewater utility companies in Florida, dozens of individual local governments,
statewide associations, and top private sector corporations navigating the environmental resource
permitting process.
Ryan embraces client challenges with a unique understanding of how local governmental frameworks
intersect with regulated interests and the business community. Some of the most notable public and
private players in the state turn to him again and again for his influential decision-making and ability to
bridge communication gaps, break down barriers, and shepherd them through thorny legal,
administrative, and regulatory challenges. He is a current state lobbyist for the Florida Association of
Counties, Florida League of Cities, and Florida Municipal Electric Association, among others.
Before joining GrayRobinson, Ryan served as the Secretary of the Florida Department of Environmental
Protection (DEP) under the Rick Scott Administration, as well as in the general counsel and legislative
affairs offices of the Florida League of Cities. He often teams with GrayRobinson colleagues in the
corporate, land use, and real estate practices to provide the full complement of advisory services and
solutions for clients.
Notable Work
Served as Secretary of the Florida Department of Environmental Protection (DEP) under the Rick Scott
Administration.
Oversaw 3,000 employees and a $1.6 billion budget to protect Florida’s natural resources.
Led early efforts to delegate the Clean Water Act Section 404 program to the State of Florida, only the third
state in the nation to achieve such delegation.
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Served as Deputy Secretary for Regulatory Programs at the Florida DEP.
Oversaw the air, water, and waste regulatory divisions of the Florida DEP, which issue thousands of permits
per year to regulated interests and the business community in Florida.
Led the coordination and implementation of statewide water policy, including oversight authority of Florida’s
five water management districts.
Played a critical role in successfully pursuing recurring funding for Alternative Water Supply projects in
Governor Scott’s recommended budget.
Increased funding for water quality monitoring, TMDLs, and springs while serving as Chair of the Central
Florida Water Initiative, which focuses on finding long-term solutions to groundwater withdrawals in the
Central Florida region.
Insights
“GrayRobinson 2024 Legislative Session Wrap-Up,” Jacksonville, April 3, 2024
“GrayRobinson 2024 Legislative Session Wrap-Up,” Tampa, April 2, 2024
"Florida's environment remains a fiscal focus," Florida Specifier, July 6, 2023
"GrayRobinson Environmental and Sustainability Law Team Insight: Governor DeSantis Announces
Environmental Priorities through Executive Order," GrayRobinson Insight, January 12, 2023
"Aquifer Resiliency in the Face of Existing and Emerging Challenges," 36th Annual Florida Chamber
Environmental Permitting Summer School, July 20, 2022
"The State of Electric Vehicles in Florida," Florida Municipal Electric Association 2022 Conference, July 13, 2022
“GrayRobinson 2022 Legislative Session Wrap-Up,” Gainesville, April 21, 2022
“GrayRobinson 2022 Legislative Session Wrap-Up,” Jacksonville, April 7, 2022
"Legislative Insights - Past, Present and Future of Florida's CRAs," Redevelopment Works Podcast, February 9,
2021
"CRA's 50 Year Anniversary," Florida League of Cities Annual Conference, August 16, 2019
Media
"Ryan Matthews," Water For Fighting Podcast, April 3, 2023
"A Message from the Mayor," City of Mount Dora News, September 2, 2022
Affiliations
Central Florida Water Initiative (CFWI), Former Chair, Florida
Credentials
LL.M., University of Denver Sturm College of Law, Environmental/Natural Resources Law, 2009
J.D., Florida Coastal School of Law, 2008
B.A., University of Florida, Political Science, 2004
Admissions
Florida
63
City of Sunny Isles Beach
RFP #26-01-01 Professional Lobbying Services
February 18, 2026
Kirk Pepper*
Senior Government Affairs Advisor
kirk.pepper@gray-robinson.com
850.577.9090
Focus
Government Affairs and Lobbying
Accomplished advisor deeply connected to policymakers. Leverages political background and
relationships to help public and private sector organizations achieve their goals in Tallahassee.
Kirk Pepper has extensive experience in the political arena, positioning him as a seasoned lobbyist, policy
advisor, strategist, and confidant for his clients. Before becoming a lobbyist, Kirk began his career working
to elect candidates and advise elected officials, from city council members to the President of the United
States. This experience gives Kirk a unique insight and a skilled perspective on legislative and budgetary
processes at all levels of government.
Kirk is entrenched in Florida politics on behalf of his clients and maintains strong relationships with
decision-makers. Using his profound knowledge of the inner workings of Florida’s government, Kirk
lobbies on behalf of a diverse group of clients ranging from start-ups and Fortune 100 companies to
nonprofits and local governments. He works closely with his clients, collaborating to help them navigate
Florida’s complex statutory and regulatory landscape. As part of his practice, Kirk also uses his experience
with the Legislature to help his clients achieve their state budget appropriation goals.
Insights
"GrayRobinson 2025 Virtual Legislative Session Wrap-Up," July 22, 2025
“GrayRobinson 2024 Legislative Session Wrap-Up,” Gainesville, April 4, 2024
Credentials
B.S., University of Southern Mississippi, 2001
* Denotes non-attorney professional