HomeMy WebLinkAboutHoward R. Miller
HOWARD R. MILLER
COMMUNICATIONS
Public Relations Services
PROPOSAL SPECIFICATIONS
Response for Proposal No. 11-02-02
OF SU~
\
March 7, 2011
Submitted to:
Jane A. Hines, SIB City Clerk
Sunny Isles Beach Government Center
18070 Collins Avenue
Sunny Isles Beach, FL 33160
GOHRMC.COM
_ I-' r."~'
1175 North East 125th St.. SUite 618. Miami, FL. 33161
I.. _ 1 .
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HOWARD R. MILLER
COMMUNICATIONS
Section 1 Corporate Background
Howard R Miller CDmmunications
Miami, Rorida
http://www.~hrmc.oom
SJb-chapter SRorida CDrporation, established 1992
1175 NE 125th Sreet, SJite 618
North Miami, R 33161
(305) 573-0882
HRVI C has 5 full-t ime employees
HRVlCwill continue to servire the public relations and marketing communications requirements of
the Oty of SJnny Isles Beach without interruption upon the award of this contract.
There is no act ive or pending litigation against HRVlCthat would threaten the viability or
effectiveness of servire to the Oty of SJnny Isles Beach.
HRVlCcarries a $2,000,000 commercial general liability insuranre policy through Maryland C8sualty.
The policy # is PAffi1793555. ~ Addendum 1 for a copy of the policy.
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HOWARD R. MILLER
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Section 2 Qualifications
8nce O:iober 2007, Howard R Miller Communications (HRv1C) has had the privilege to develop and
implement year-round aggressive public relations outreadl campaigns for the Oty of 3..Inny Isles l?eadl and
the 8BTourism and Marketing Coundl targeting: SJuth Rorida, Rorida, United Sates, Canada, 8.Jrope and
Latin America oonsumer and travel trade based media. HRv1Chas sua:essfully built avvareness of 3..Inny Isles
l?eadl, Miami as Rorida's ~viera - a dynamic oosmopolitan international and domestic tourism destination
with beautiful beadles, a multitude of lifestyle and event activities that are perfect for families and singles, at
a variety of budget and luxury resorts.
HRv1 C has generated stories on the fabled and fun history of 8Band the spectrum of emotional and rational
benefits of vacationing, oonduding oorporate meetings, doing business in SB or simply living or investing in
real estate in SB. HRv1Chasspear headed annual diversity campaigns emphasizing the spectrum of nidle
markets induding domestic and international Hispanic, African-American, Caribbean, gay and lesbian,
destination wedding, arts and a.Jlture, and business and oonsumer demographics. Moreover, HRv1Cefforts
have assisted in S B being named the number one travel destination in the United Sates by TripAdvisor (the
world's largest online travel portal) in early 2008.
HRv1Cworks strategically with The G-eater Miami Visitors and Convention B..Jreau (G\IIVCB) and The 8Jnny
Isles l?eadl Tourism and Marketing Coundl to ensure 8Bintegration into all G\IIVCBdomesticand
international marketing and branding campaigns. Furthermore, HRv1Cworks hand in hand with Ibis ~mero,
the SBoommission, Mayor, Oty Manager, and SBadministrative staff to oommunicate effectively on
important issues to local and SJuth Rorida residents, and to members of 8BTMC HRv1Chasdiligently
worked to inform real estate media on the value of investing in the SBoommunity. And although SBwas
affected by the real estate dedine, land values remained steady and sales of oondos remain strong.
HRv1Cs efforts have been oonsistently applied 12 months a year for every year it has been engaged. HRv1C
has oonceived and implemented key public relations campaigns for every S3ason. These indude 3..Immer
Saycation in SB, Family Wnter Vacation Fun in Rorida's ~viera, and Northerners Cetavvayto Rorida's
~viera. Targeting NEUnited Sates and Canadian media, the marketing campaigns have put spedal emphasis
in boosting shoulder/summer and winter business via targeted local, state, national, and international media
outreadl and the development of proprietary SBevents, sudl as the J3zz Fest and the Of shore Fbwerboat
Races. S3e Addendum 2 for examples of national and state-wide press ooverage generated by HRv1Cfor the
Oty of 3..Inny Isles l?eadl.
S3ethe plan for the 2009 8BJ3zzFest in Addendum 2 for an example of the steps that HRv1Chastaken in
the past to meet and exceed SBrequirements. The following plan produced for the SBJ3zz Fest in 2009
demonstrates the services and timing of the activities to sua:essfully promote an event with a relatively small
budget. The solidtation and recruitment of media sponsorsoontributed to the event's success. Byworking
dosely with the SBTMC HRv1Cwas able to generate media ooverage and partidpation.
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HOWARD R. MILLER
COMMUNICATIONS
Another itemized example of the services provided by HRv1Care the FR Rans developed and eXea.Jted under
oontrad with SBfrom 2007 to 2010. These outlined all of the activities, approved by SBthat HRv1C
proposed to eXea.Jte on behalf of the Oty. The public relations plans and the scope of work for HRv1Cdetail
the oommunications efforts on behalf of the Oty of 3..Inny Isles I?ead1 and SBTMCover the last 4 years.
HRv1C is prepared to bui Id on the previous plans and extend services within budgetary parameters to
oontinue to maximize the benefits to the Oty of 3..Inny Isles Beach and SBTMC
aty of 9.mny Isles E2adl and Smny Isles E2adl Tourism and Marketing Council
2007-2008 Public~lationsAan Outline
The following is the public relations plan of the scope of work for HRv1Coommunications efforts on behalf of
the Oty of 3..Inny Isles l?eadl and SBRA. This may dlange based on strategy and events.
RAN RR2007 - 2008
The following is a proposed timeline of the activities outlined in the scope of work for HRMC
communications efforts on behalf of 51 BRA. This may change based on strategy and events.
Quarter One (Od-Dec2007):
. Srategy ~ssion with dient, and identify key goals and B1glishl~anish spokespeople
. Multiple site visits
. Establish media dearinghousel dipping service
. Develop press kit
. [)stribute FRrepresentation release
. Develop overall oommunications plan
. Establish oontad with local and state tourism and government representatives to disa.Jss joint ventures
in future
. R-ovide representation at shows like G\IIOJB New York media reception (depending on budget)
. ~nd out national release via FRNewswire
Quarter Two (Jm-M ar 2008):
. Begin developing quarterly newsletter to SBRA members on 8Jnny Isles l?eadl public relations
happenings and media opportunities
. O1going Media G.ltreadl re: news developments, FAM opportunities
. ~ond to major media inquires (fulfillment of press kits by SBRA)
. Exploration of emerging gobal markets in D..lbai and RJssia, along with international luxury travel shows
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HOWARD R. MILLER
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Quarter 3 (April-..lme 2008):
. Continue developing and distributing quarterly SI3RL\ newsletter
. ceveloping overall crisis FRplan to prepare for hurricane season and arrange for media training for
offidals (training depending on budget and need)
. Partner with G\IIOJBand hotels to piggy back on Miami ~ice R3staurant Month and 8Jmmer Festival
S3as0n mediaoutreadl
. Assist with planning for FAM media visits
. ~ond to major media inquiries
. Begin planning for media regarding the 8Jnny Isles l?eadl..8zzfest from 10/17 -10119/08
Quarter 4 (JJly-~pt 2008):
. Continue developing and distributing quarterly newsletters
. Partner with G\IIOJBand hotels to piggy back on Miami ~ice R3staurant Month and 8Jmmer Festival
S3as0n media outreadl
. Assist with planning for FAM and media visits
. ~ond to major media inquiries
. Begin planning for next fiscal year of FRmarketing activity
RAN roR2009 - 2010
Quarter One (Od-Dec2009):
. Initiate remaning 2009 SB media editorial calendar with follow-up pitdles to local and national
media.
. cevelop and distribute final new SI3RL\ newsletter for Quarter 1 to members on 8Jnny Isles I?ead1
public relations happenings and media opportunities.
. 2nd Annual8Jnny Isles I?ead1 Jazz Fest.
a Media Q.ltread1- R"e and Fbst Festival.
· [)stribute HRv1Crepresentation release.
· Continuous Media Q.ltreadl.
· cevelop yearly public relations plan.
· cevelop SBpackagefor 2010 Fbw-Wow.
. R"ovide public relations support for the G\IIOJB New York 11/12 and Toronto 11/4 media receptions.
. ~ond to media inquiries and follow up by sending appropriate press materials.
· Work with the G\IIOJB on national media outreadl.
. cevelop oomprehensive marketing report on SBJazz Fest with strategic suggestions.
· Srategicplanning meeting with SI3RL\ and SBAdmini&ration.
. Begin II Ry S:>uth for the Wnter to Rorida's ~viera" campaign targeting North fastern United Sates
and Canada media.
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Quarter Two (~n-M ar 2010):
· Design and implementation of new 2010 S B editorial calendar of local, national media outreadl.
· l?egin "8Jnny Isles 1?ead1- Rorida Rviera Saycation" campaign targeting Rorida media.
· Develop and distribute "3..lnny Isles l?eadl-Rorida's Rviera aaycation" ~Iease.
· Investigate joining erA (Canadian Travel Assodation).
. Develop and distribute II Ry SJuth for the Wnter to Rorida's ~viera" R31ease.
· Continuous Media OJtreadl.
· Respond to ongoing media inquiries and follow up by sending press kits.
· Develop SBWedding ~Iease for distribution.
· Work together with G\IIOJB on FAM media visits and national media outreadl.
· Assist in planning for 2010 Pow-Wow.
. l?egin planning for mediaoutreadl campaign regarding the potential Annual CffiPowerboat Rac:ssin
.l.me.
· Develop and distribute CffiPowerboat Races ~onsorship ~Iease.
· Srategicplanning meeting with SBRAand SBoffidals.
Quarter 3 (April-J..II1e 2010):
· Continue implementation of 2010 editorial calendar of local and national media outreadl.
· Develop SBCDesG-een ~Iease.
· Implement O"isis Communication Ran for hurricane season.
o Q-ganize crisis oommunication team and prep them.
. Continue "3..lnny Isles 1?ead1- Rorida's ~viera Saycation" campaign throughout the summer months.
· Continuous Media OJtreadl.
· Work with G\IIOJBand hotels to promote Miami ~ice ~staurant Month in SB.
· Assist in planning for FAM media visits with the G\IIOJB.
· Fe;pond to ongoing media inquiries and follow up by sending press kits.
. l?egin planning for media outreadl campaign regarding the 3rd Annual 3..Inny Isles 1?ead1..azz Fest in
O:iober.
· arategicplanning meeti ngs with SBRAand SBoffidals.
Quarter 4 (J.dy-9!pt 2010):
· Continue implementation of 2010 editorial calendar of local and national media outreadl.
· Develop release for 88 A1oto Contest locally and nationally.
. Continue planning and promoting 3rd Annual8Jnny Isles 1?ead1..azz Fest".
o Develop and distribute release announdng the festival.
o Develop and distribute release announdng artist line-up.
o S3a.Jre media sponsorships.
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HOWARD R. MILLER
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. Assist with planning for FAM and media visits with the G\IIOJB.
· Continuous Media OJtreadl.
. Fe;pond to ongoing media inquiries and follow up by sending appropriate press materias.
. l?egin planning for the G\IIOJB New York and Toronto media receptions.
Srategicplanning meeting with SBRAand SBoffidalsto begin planning for next fiscal year of
A.Jblic FElations and Marketing activities
FElevant Aqan0l6<oerience
HRv1Cprindpas have ooordinated national marketing and! or press campaigns for travel and tourism
acXX>unts sudl as The Country of ~ain, The Oty of Miami 1?ead1, The SJuth l?eadl Wne and Food Festival,
Unooln ~ad Mall, The G-and Bahama Island Tourism BJard, Carnival o-uises, The Oty of Virginia I?ead1 and
The Virginia I?ead1 Tourism Q-ganization. HRv1Chas an extensive background of working with the G-eater
Miami Convention & Visitors B..Jreau (G\IIOJB), The Canadian Travel \M"itersAssodation and major travel
trade meetingssud1 as FON-WON, the International luxury Travel Market (lLlM), and the BBTM Gobal
Travel meetings.
6<oerience in brand marketino and developino and implementino !=Rproorams redonallv. nationallv and in
Canada
8nce2007 HRv1 C has ooncei ved , designed and implemented sua:essfullocal, state-wide, regional, national
and Canadian public relations programs for the Oty of 3..Inny Isles l?eadl and the SBTourism and Marketing
Coundl. In addition, HRv1Con behalf of the Oty of Miami 1?ead1, has designed and developed brand
marketing and public relations programs for the Unooln ~ad Mall, and top dty a.Jltural events induding
8eepless Night, The SJuth I?ead1 Wne and Food Festival and The Miami I?ead1 Festival of the Arts. Rease
see case studies in Addendum 2. HRv1 C has developed local, national and Canadian press campaigns to
introduce ~ain's new international, "I need ~ain" marketing campaign. The agency has strategized national
and international branding campaigns for the G-and Bahamas Island Tourism BJard and renowned
oompaniessudl as Travel pro International luggage. In the last two years of representing Travlepro
International, HRv1 C has designed and implemented national and international public relations and branding
campaigns that have generated over 900 million earned media impressions for Travel pro. luggage industry
salesino-eased 16.7%in 2009-2010; however Travel pro salesino-eased 46.7% due to the expert public
relations expertise of HRv1CA"esident, Howard R Miller. Rease refer to reference letter from 8::ott
Applebee, Vice A"esident of Marketing for Travelpro in Addendum 10.
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Recent Client movement:
2006
Dave & Buster's
S>uth B!adl Wine & Food Festival
CIrson fEalty Group
2007
Martin W. Wassennan Miami Jewish Home & Hospital
Miami Beach Festival of the Arts
Sunny Isles Beach Resort Association
The Other Wine & Spirits, CY
2008
Boisset America
OIrson fEalty Group
2009
Chatham Imports, Inc Dave & Buster's
Lilienthal Art Studios
2010
Travelpro The Other Wine & Spirits, CY
Lincoln Road Marketing. Inc. S:>uth B!ach Wine & Food Festival
Continental Group
MADRQJe.JT
GAINS
MADR QJe.JT
LDS3E5
Project dientsoome and go by the nature ofthe assignments. The oneslised above are the larger dientsthat tend to
maintain longer term relationships with HRVlC
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Section 3 Staffing
Howard Miller isthe SBacrount manager, ultimately responsible for the service provided to 3..Inny Isles
1?ead1. He isdiredly assisted by senior acrount eXea.Jtives Undsay auart and O1arilee O"espo. All other staff
and support are brought in as needed by dient requirements.
Howard R Miller Bo
Howard R Miller has earned a reputation as an energetic and innovative eXea.Jtive in the oommunications
industry serving dients in the oorporate, sodal service, and entertainment industries. As A"esident and
Founder of HRv1C he oversees the day-to-day activities of his avvard-winning, full-service advertising,
marketing, and public relations agency serving international, national, regional, and local dients.
Miller established the Miami-bared HRv1Cin 1992, and has garnered praise and r800gnition by serving a
diverse list of dientswhidl indude Bardays Bank, ~ain, Oty of 3..Inny Isles l?eadl, Oty of Miami l?eadl,
O1ase Manhattan Bank, N.A., Columbia Healthcare Corporation, Marie B"izard Wines & ~irits International,
Travelpro International, Atlantic Luggage, Austin House Aa::essories, 8nger Design Sudio, Galores
International, and the Food Network SJuth l?eadl Wine and Food Festival.
Miller's early creative writing talents were displayed in various television and video productions, and lured
him into the entertainment field more than decade ago. Now as an acromplished writer and television
producer, hisAECspedal, Dying For love (a dOa.Jmentary fOa.Jsing on the teenage AIDScrisis) was
nominated for two Bnmysand an IrisAward, and earned Miller a national Telly Award. Miller also produced
a dlildren's television pilot for United! Paramount Network entitled, Video Vision. Omently Miller serves as
O1airman of the Board for the $Inergy 81tertainment G-oup.
A"ior to establishing HRv1C Miller spent eight years as director of development and public relations for the
United Cerebral Palsy Assodation of SJuth Rorida, the largest of 183 North American affiliates. In this multi-
faceted position he designed cause-related marketing campaigns, ooordinated national spedal eventsand
promotions projects, produced two national telethons a year, oonceptualized and designed print and
electronic public service campaigns, managed a multi-million dollar annual development budget, and
organized and implemented capital and planned giving campaigns.
Miller began hisoommunicationscareer at B..Jrger King International in Miami, where he was the advertising
liaison between J Walter Thompson and B..Jrger King. In thiscapadty Miller ooordinated advertising,
promotions, and spedal event campaigns.
Miller is an avid oommunity advocate, serving as a member of the board of directors of Rorida International
University, ..swish Museum of Rorida, Miami Ught A"oject, and Design and Ardlitecture ~nior High 8::11001.
He has dlaired numerous fund-raising projects, induding National R1i1anthropy Day, and is a member of the
National Academy of Television Arts and S:iences
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HOWARD R. MillER
COMMUNICATIONS
..he Zipkin 80
...Be Zipkin has attained public relations and marketing expertise in her more than twenty years experience as
a sua:essful supervisor and manager of oommunications programs in the oorporate, real estate, hospitality,
entertainment, non-profit and philanthropy, and performing and a.Jltural arts industries.
Zipkin's diverse oommunications background spans two years as vice president with the U.S/SJuth Rorida
office of a london-based, global oommunications organization, Otigate [)ev..te ~gerson; and six years as vice
president of a regional public relations/marketing firm, GJrdon 80an Daz-BaIart. Zipkin has extensive
experience in providing dients with strategic marketing, oommunications and branding campaigns;
oomprehensive public relations and media relations programs; Web site design, editing, and oontent
guidance; and editorial and oopywriting services. Zipkin has provided services to SnartEMRfnc., Bass
Museum of Art, New World 8:11001 of the Arts, Hearing and ~eed1 Center of Rorida, [X}.lt Corp., and Arts
Magna.
As vice president of Otigate [)ev..te ~gerson, an international oommunications firm and division of the
Incepta G-oup, pic, based in london, Zipkin was responsible for creating and implementing national and
regional marketing campagns, and managing and supervising public relations programs. S1e managed
oommunications programs for a wide range of oompanies induding Adelphia Cablevision, B"asserie L.es Hailes
~aurant, Codina G-oup, Coral Rctures, Rorida Alliance for Oean Ted1nologies, FR....6terglades Mitigation
Bank, GableSage Theatre, Maria BenitezTeatro Ramenoo Dance Company, Miami Herald O1line S3rvices,
Nanovation Ted1nologies, New York R'ime Seakhouse, Residences At The ~tz Carlton, Sella S31on, The
Capital G-ille, The Homeless Trust, The ~llerblade America Tour, The SJutheast Art Collection, and
\!VOX! NEC6.
R'ior to Otigate [)ev..te ~gerson, Zipkin was the director of marketing and public relations for the Oty of
Coral ~ringsOty Centre Theatre, a multi-purpose fadlity housing a 1500-seat professional theater,
gymnasium, exhibit hall, meeting rooms and dance studio. In this position she administered a department
budget in excess of $100,000, published oorporate oollateral materials, created and implemented marketing,
public relations and advertising campagnsand supervised a staff of five people. Additionally, Zipkin
produced and implemented direct mail campaigns, fund-raising projects and ooordinating private and public
spedal events.
As Drector of Communications for the National Foundation for Advancement in the Arts (NFAA) , Zipkin
created and implemented national media campaigns, published a bi-monthly newsletter and annual report,
and was responsible for all oorporate oommunications. NFAA is a publidy supported national philanthropic
institution, whidl identifies, enoouragesand finandally rewards American high 9:hool artists of exceptional
talent in the arts and literature.
Zipkin has provided marketing and public relations services to a variety of businesses in SJuth Rorida, sudl as
Dade County R.lblic8:l1001s' D"opout R'evention R'ogram, Metro-Dade Transit Agency, ~use Company I
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Bayside Marketplace, and Rorida Department of Transportation. AsAcaJunt EXea.Jtive for Hank Meyer
Assodates, Zipkin provided FRoounsel to SJutheast Bank's RneArt Dept., Snith & Mandler, Temple l?eth
Am's "G-eat Artist S3ries" and "A"estige S3ries," International Medical Centers, The Rorida Oub, and Miami
General Hospita. Zipkin began her FRcareer as R.Jblidty Orector/Volunteer Coordinator for a non-profit arts
organization, PACE
Olarilee Oespo Bo
O1arilee O'espo is a public relations professional who has led oommunications initiatives for local, national
and international oompanies ranging from oorporate branding to product introductions, while demonstrating
broad knowledge, experience and judgment in the FRand Marketing field. O'espo worked as a web oontent
producer at The Catamaran Company, the number one catamaran dealership in the world, where she gained
intensive experience in produdng up-to-date web content and developing integrated marketing efforts for
the oompany and its presence at international boat shows. In addition, she worked as a marketing director
for its sister oompany, MULllHUUSMagazine, the oldest and most widely read multihull publication in the
catamaranlmultihull industry. O'espo oontributed artides, oonducted interviews and handled all marketing
responsibilities to develop and maintain increased subscriptions and advertisements.
O'espo previously worked at The Vi be AgenOj alongside Valerie Bhet who was named Blent Aanner of the
Year in 2008. 81e was responsible for oontent on all sodal media outlets and monthly newsletters with tips,
ideas and events planned and oovered by The Vi be Ag;nOj whose major dients induded LO'eaI, Mont Bank,
Cartier, Zenith, Georgi 0 Armani and Zenith.
As the A.Jblic Fel at ions' Marketing Coordinator of Gold Sar DabeticAssistance, O'espo assisted in the
development and establishment of the oompany from the ground up. As the oompany expanded, her key role
was to prepare and deliver presentations to promote diabetic supplies to doctors and medical fadlities
across SJuth Rorida, R.Jerto ~oo and Honduras. 81e handled all media oommunications and itineraries.
As an AcaJunt EXea.Jtivefor HRv1CO'espo has applied her R.JblicFelationsskillsto assist and implement
diverse oommunications outreadl for all dient travel and leisure accounts regarding media oontent and
distribution. O'espo received a Bachelor of S:ience degree from Rorida International University and is
bilingual. 81e enjoys volunteering for local events sudl as the Alonzo Mourning's 3..Immer G-oove Festival,
Taste of the Nation Fort Lauderdale and the SJuth I?ead1 VVine and Food Festival.
Undsay 9:uart Bo
Undsay Suart began her career as a sales and marketing assistant for o agnostic Test G-oup, a medical
manufacturing oompany that spedalizes in the development and sale of diagnostictesting supplies. Her
ambition and oomprehensive understanding of marketing strategy allowed her to ascend to the position of
director and ooordinator of Integrated Marketing Communications.
In this capadty, Ms. Suart was responsible for marketing, publidty, and advertising campaigns for a highly
spedalized manufacturing to distribution market induding the yearly advertising campaign for large scale
medical maJazine, Fepertoire. 81e was responsible for ooordi nating and organizing trade shows with
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relevant themed marketing oollateral and promotional items for National SlIes Meetings of major medical
distribution oompanies sudl as Henry 8::hein and A1ysidans, SlIes and 8:!rvices. In addition, she developed
key marketi ng and publ ic relations st rat egi es i nd udi ng the development of web oontent, product
promotions, and the strategic management of a.Jstomer relationships.
In addition to serving as an account eXea.Jtive for HRv1C, Ms. S:uart has applied her extensive knowledge of
marketing and new media to develop and implement strategicsodal media plans. At HRv1C, Ms. S:uart is
responsible for developing and implementing creative and strategic sodal media plans that are shaped
around ead1 oompany'sexisting values, dlaracter, and people. Her unique understanding of how sodal
media can be used to humanize and personalize a brand allows her to assist dientswith expansion to new
markets. Ms. S:uart iSa.Jrrentlyfinalizing her Master's Degree at the University of Miami's8::hool of
Communication, fOa.Jsing her studies on evolving, new forms of media.
..ean O:>rona Bo
..ean Corona isthefounding prindpal of Corona Ideas and O"eative Orector of H~C After having worked as
a creative director for legendary agendes sudl as O1iat Day/ N'rC, VVunderman Worldwide! N'rC, and Cole &
Weber- a subsidiary of Ogivy & Mather/8:!attle; she developed Corona Ideas with the objective to provide
dientswith a product that meets their objectiveswhileworkingwithin their means.
As O"eative Orector of HRv1C, she provides all aspects of marketing from strategic planning to creative
development and eXea.Jtion, by selecting a a.Jstomized team. If the budget is limited, ..ean can provide
creative solutions to assist a oompany in adlieving their marketing goals. Jean is a results oriented integrated
oommunications spedalist and below is a sample of her selected adlievements;
. ESkimo Re-Introduced Eskimo sugar-free products on the eastern seaboard. Induded product
development, brand image, and roll-out of new campaign. The new product gained a 30% share of the
market within six months.
. Westin Hotel- Ixtapa Zihuatanejo- O"eated introductory print campaign for the new hotel in Mexioo
. Oty of Virgnia 1?ead1, Vcr ~veloped series of ads to highlight year-round benefits of life at Wintergreen
resort.
. Oty of Virgnia 1?ead1, VA- ~veloped newspaper and magazine campaign for Virginia I?ead1 Tourism.
. G-and Bahama Island- ~mmended shift in brand image to target vacationers who regularly traveled to
Nassau for vacation. The campaign was sucx::essfully implemented with lV, print, direct mail, and radio.
. A1. Oversified 9:lrvices Worldwide, Inc.- O"eated brand image and marketing proposition for web site and
selling materials. Improved oommunications with dients and prospects with new message and graphics and
web marketing tools.
.1ime-Ufe Eboks- ~veloped advertising campaign for The 8ldlanted World book series, with Vincent A"ice
as spokesperson. Identified target markets spedfic to book series. CNerall brand avvareness exceeded the
original forecast. Eboks sales were the highest in the history of the oompany.
9:llective B-and Experience:
AAA, American l?ell Couples ~sort, tskimo Re, Finance3..lr ll.C, Rorida Lottery, Rorida Ford ~ers, G-and
Bahama Island, Merrill Lyndl, Midwest Institute of Natural Healing, New Jersey HMOs, New York Air, New
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York Telephone, O1e Hour Heating & Air Conditioning, A-l Dversified S3rvices Worldwide, R3inier Bank, The
S3attle Times, 8:lfeoo Insurance, 8Jntory Wliskeys, TarmacAmerica, The S3attle Times, Time Ufe Eboks,
Union 8welope, Unity Village Worldwide, Virginia I?ead1 Tourism, Westin Hotels, Wntergreen ~rt
S3lective M arketing Awards:
B'fieAwards, CaplesAwards, The o rectors Slow, The O1e Slow, The LDsAngeles Lu Lus
Corona prides herself as a savvy industry professiona who always develops fresh aeative ideas for dients.
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HOWARD R. MILLER
COMMUNICATIONS
Section 4 Approach / Methodology
HRv1 C has developed and implemented year-round aggressive public relations outread1 campaigns for the
Oty of 8Jnny Isles I?ead1 and the SBTourism and Marketing Coundl whidl have targeted SJuth Rorida,
Rorida, United Sates, Canada, 8.Jrope and Latin America oonsumer and travel trade based media. These
campaigns have sua:essfully built avvareness of 3..Inny Isles 1?ead1, Miami as Rorida's ~viera The strategy
oontributed to SBbeing named the number one travel destination in the United Sates by TripAdvisor in
early 2008. This strategy would be oontinued under the new oontract.
The success of every public relations plan depends heavily, although not entirely, on the frequency with
whidl the messages are delivered and absorbed by the target demographic. S B has both the advantage and
the dlallenge of providing a locale with multiple features that appeal to a broad demographic. FEadling a
broad demographic is more dlall eng ng than to readl a more narrowly defi ned audience. HRv1C has been
able to ac:x:omplish this by extending media outread1 to target various markets induding; travel trade,
general oonsumer, Hispanic, Pan African, Gaj and Lesbian, ..BzzJMusic, D3stination Wedding, Fet ONners,
and R:>wer Boat Racing! sports. 8nce HRv1Cis a full service agency, they have also designed marketing
campaigns and purdlased advertising, for key SBspedal events like the annual J3zzFest and Of 810re
R:>wer Boat R3ces. The media budgets HRv1 C has researdled and implemented, along with major media
sponsorships they have generated (HRv1Cfadlitated having Atlantic B"oadband Cable sponsor the last two
J3zz Festivals and oontribute $20,000 in in-kind advertising) have oonsistently generated more value for every
marketing dollar that SBspends. HRv1Cs efforts have also brought in the Miami Herald and Aventura News
as major i n-ki nd media sponsors for the J3zz Fest.
2nd Annual Sunny Isles Beach JazzFest
2009 HRMC Media/Advertising Budget
Media Vendor Description of Adslln-Kind Sponsorship Cost Value
4 weeks event listing on Events Page, 1
New Times week Arts Guide Issue 1/4 page ad, 1 week
1/8 ad with hyoerlink on Ad Index Tower $950.00 $1,650.00
Atlantic
Broadband 250 :30 soots $0.00 $14,800.00
Herald
Neighbors/
Weekend
Section 121/2 paae ads (6 Thursday, 6 Sunday) $4,710.00 $12,420.00
Around Town
Magazine In-kind Ads $0.00 $1,500.00
GMCVB In-kind Website & Email blasts $0.00 $4,000.00
MiamLcom In-kind Banner Ads $0.00 $500.00
Page 13 of 44 Bd No 11-02-02
OIIIIIIIIII
HOWARD R. MILLER
WDNA
WCMQ
WLRN
In-kind Television Spots
In-kind Advertisements: 1 Full page, 1/4
a e
72 :30 Radio Spots, On-line Ads, Radio
personality to host Saturday event, eblasts,
etc.
75:30 Radio Spots
24 Spots
$0.00
$1,500.00
Channel 77
Community
News apers
$0.00
$1,000.00
TOTAL:
$2,500.00
$2,014.00
$3,500.00
$13,674.00
$9,800.00
$4,500.00
$6,457.00
$60,327.00
~Addendum 4for examples of the pressdippingsthat HRv1 C produced for distribution in oonjunction with
other media messages for the 2010 Annual 3..Inny Isles l?eadl J3zz Fest. This illustrates one additional
element in the eXea.Jtion of an integrated oommunications strategy.
The Case S:udjes in S:d:ion 7 below in this dOa.Jment illustrate a number of strategic ideas that HRv1Cseeks
to implement on behalf of SB and all its dients. \J'Vtlere budgets will not permit, there are variations and
refinements of these strategies that may be employed.
These are just some of the examples of how HRv1Chaspresented strategicoounsel and ideas to SBover the
four years it has represented the Oty.
HRv1 C has demonstrated its organizational ability to support staff and manage promotion of all key events
and crisisoommunication campaigns for SBover the last four years. It has met all timelinesand deadlines,
and will oontinue to do so, if avvarded this oontinued oontrad.
Page 14 of 44 Bd No 11-02-02
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HOWARD R. MILLER
COMMUNICATIONS
..
Section 5 Financial Background
HRMC BALANCE SHEET
As of 28 February 2011
ASSETS
Current Assets
Checking/Savings
Other Current Assets
Total Current Assets
TOTAL ASSETS
LIABILITIES & EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
Total Current Liabilities
Total Liabilities
Equity
TOTAL LIABILITIES & EQUITY
Page 15 of 44 Bd No 11-02-02
r
Feb 28,11
20,389.86
9,029.42
29,419.28
29,419.28
-10,667.69
-10,667.69
-10,667.69
40,086.97
29,419.28
-
IIVII
HOWARD R. MILLER
COMMUNICATIONS
HRMC INCOME STATEMENT
For the two months ended 28 February 2011
Jan - Feb 11
Income
608 . Fee Income
608.3 . P/R
608.6 . Media
Total 608 . Fee Income
Total Income
Gross Profit
Expense
657 . Expenses Reimbursemf
656 . Payroll Expenses
853 . Automobile Expense
870 . Contributions
880 . Dues and Subscriptions
884 . Entertainment
885 . Credit Cards
904 . Insurance
904.3 . Health
904. Insurance - Other
Total 904, Insurance
910 . Licenses and Taxes
915. Media
918. Office
918.1 . Postage
918 . Office - Other
Total 918 . Office
919 . Payroll Tax Expense
930 . Professional Fees
935. Rent
936 . Repairs & Maintenance
941 . Telephone
943. Electric
944- . Water
Total Expense
Net Income
35,250.00
11,750.00
47,000.00
47,000.00
47,000.00
-262.00
17,302.78
818.10
45.00
22.00
1,156.45
3,406.95
1,531.16
115.46
1,646.62
300.00
806.79
25.00
189.99
214.99
320.49
6,056.90
1,843.58
501.46
1,014.41
127.61
73.61
35,395.74
11,604.26
Page 16 of 44 Bd No 11-02-02
~
HOWARD R. MILLER
COMMUNICATIONS
HRMC BALANCE SHEET
As of 31 December 2010
ASSETS
Current Assets
Cheeki ng/Sa vi ngs
Other Current Assets
Total Current Assets
TOTAL ASSETS
L1ABI L1TI ES & EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
Total Current Liabilities
Total Liabilities
Equity
TOTAL LIABILITIES & EQUITY
Page 17 of 44 Bd No 11-02-02
~
,.
Dee 31, 10
16,058.13
9,029.42
25,087.55
25,087.55
-3,395.16
-3,395.16
-3,395.16
28,482.71
25,087.55
IIVII
HOWARD R. MILLER
COMMUNICATIONS
HRMC INCOME STATEMENT
For the 12 months ended 31 December 2010
Income
608.1 . % Billing
608.2 . Creative
608.3 . P/R
608.4' Reimb. Expense
608.6 . Media
Total Income
Gross Profit
Expense
657 . Expenses Reimbursement
656 . Payroll Expenses
669 . Reconciliation Discrepancies
853 . Automobile Expense
854 . Bank Service Charges
870 . Contributions
880 . Dues and Subscriptions
884 . Entertainment
885 . Credit Cards
904.1 . Auto Insurance
904.3 . Health Insurance
904, Insurance - other
Total 904 . Insurance
910 . Licenses and Taxes
915 . Media
917 . Miscellaneous
918 . Office
918.1 . Postage
918' Office -other
Total 918 . Office
919. Payroll Tax Expense
925 . Production
930 . Professional Fees
935 . Rent
936' Repairs & Maintenance
941 . Telephone
944-' Water & Electric
Total Expense
Net Income
Page 18 of 44 Bd No 11-02-02
1,535.00
4,795.00
77,337.55
486.58
112,331.28
196,485.41
196,485.41
1,958.71
104,913.25
-750.00
4,960.60
122.99
220.00
716.95
1,950.41
20,741.52
1 ,331.18
5,736.00
1,062.73
8,129.91
286.80
3,196.24
1,000.00
-17.61
4,506.25
4,488.64
6,164.18
589.36
5,197.50
22,057.90
1,900.76
6,099.79
176.82
194,122.33
2,363.08
IIVII
HOWARD R. MILLER
COMMUNICATIONS
HRVI CBALANCE&fEET
As of 31 December 2009
ASSETS
Current Assets
Checking/Savings
Other Current Assets
Total Current Assets
TOTAL ASSETS
LIABILITIES & EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
Total Current Liabilities
Total Liabilities
Equity
TOTAL LIABILITIES & EQUITY
Page 19 of 44 Bd No 11-02-02
-
17,860.84
7,529.42
25,390.26
25,390.26
-729.37
-729.37
-729.37
26,119.63
25,390.26
HRMC INCOME STATEMENT
For the 12 months ended 31 December 2009
Income
608 . Fee Income
608.1 . % Billing
608.2 . Creative
608.3 . PfR
608.4' Reimb. Expense
608.6 . Media
Total 608 . Fee Income
612 . Miscellanous Income
Total Income
Gross Profit
Expense
656 . Payroll Expenses
851 . Contract Labor
853. Automobile Expense
854 . Bank Service Charges
856 . Courier
870. Contributions
880 . Dues and Subscriptions
885. Credit Cards
904.1 . Auto Insurance
904.3 . Health Insurance
904.4' Miscellaneous Insurance
904. Insurance - other
Total 904 . Insurance
910 . Licenses and Taxes
915 . Media
918.1' Postage & Courier
918. Office - other
Total 918 . Office
919. Payroll Tax Expense
930 . Professional Fees
935 . Rent
936. Repairs & Maintenance
941 . Telephone
Total Expense
Net Income
ClIIIIIIIIII
HOWARD R. MILLER
COMMUNICATIONS
Page 20 of 44 Bd No 11-02-02
4,567.50
-7,105.00
202,144.87
1,037.37
6,469.60
207,114.34
4,000.00
211,114.34
211,114.34
109,596.25
7,350.00
4,095.13
50.00
28.66
125.00
857.71
17,932.03
1,131.70
5,800.00
1,776.59
1,386.82
10,095.11
727.80
5,293.75
778.99
2,826.71
3,605.70
9,105.96
3,650.00
19,560.50
900.38
6,242.90
, 199,216.88
11,897.46
,
L.: ~ ~~
HOWARD R. MILLER
COMMUNICATIONS
HRMC BALANCE SHEET
As of 31 December 2008
ASSETS
Current Assets
Checking/Savings
Other Current Assets
Total Current Assets
TOTAL ASSETS
LIABILITIES & EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
Total Current Liabilities
Total Liabilities
Equity
TOTAL LIABILITIES & EQUITY
Page 21 of 44 Bd No 11-02-02
9,722.58
7,529.42
17,252.00
17,252.00
-733.99
-733.99
-733.99
17,985.99
17,252.00
IIVII
HOWARD R. MILLER
COMMUNICATIONS
HRMC INCOME STATEMENT
For the 12 months ended 31 December 2008
Income
608.1 . % Billing
608.2 . Creative
608.3 . P/R
608.4' Reim b. Expense
608.6' Media
Total Income
Gross Profit
Expense
656 . Payroll Expenses
851 . Contract Labor
853 . Automobile Expense
854' Bank Service Charges
856 . Courie r
870 . Contributions
880, Dues and Subscriptions
885 . Credit Cards
904, Insurance
Total 904 . Insurance
910. Licenses and Taxes
915. Media
917. Miscellaneous
Total 918 . Office
919' Payroll Tax Expense
925 . Production
930. Professional Fees
935 . Rent
936, Repairs & Maintenance
941 . Telephone
943 . 8ectric
944- . Water
Total Expense
Net Income
-
40,500.00
22,196.00
234,605.13
118.00
33,284.79
330,703.92
330,703.92
181,997.52
14,442.68
7,736.11
42.00
302.46
395.00
727.80
20,416.79
r
9,560.20
616.25
27,556.12
700.00
r
4,098.42
20,303.59
11,466.57
4,025.00
19,640.60
1,206.68
8,221.59
791 .20
124.69
334,371.27
-3,667.35
The company does not generate additional finandal reports or audited statements. It does not generate an annual
report. S3e D&Bcredit report in Addendum 5.
Page 22 of 44 Bd No 11-02-02
IIVII
HOWARD R. MILLER
COMMUNICATIONS
Section 6 Agency Billings
· The total gross billing of the agency in each of the previous five (5) years.
· The average billing of the agency accounts.
A~ncy G'093Bllings Top 4
R!tainer Projed:
No of SMRE aients aients
aients lOTAL AVFFA~ Averag! Averag!
2006 10 $451,941 $ 45,194 $ 95,001 $ 11,989
2007 10 $420,646 $ 42,005 $ 91,741 $ 8,947
2008 12 $333,113 $ 28,009 $ 70,451 $ 9,051
2009 13 $207,114 $ 15,932 $ 40,849 $ 4,858
2010 12 $203,028 $ 16,919 $ 42,034 $ 4,362
20111 10 $ 300, (XX) $ 36, CXXJ $ 62,500 $ 18,CXXJ
1(Forecast - a9lJming 10 dients)
The average billing per dient is a misleading statisticwhen an agency manages a oombination of retainer and
project dients. The preceding dlart expands the answer to the requested information to show how the
average billing by type of dient can vary.
Page 23 of 44 Bd No 11-02-02
~
IIVII
HOWARD R. MILLER
COMMUNICATIONS
Section 7 Creative Ability
The following case studies demonstrate how HRv1 C has used its creative ability to generate sua:essful
branding and marketing campaigns for its dients, induding the Oty of Miami 1?ead1, the Food Network SJuth
I?ead1 Wne and Food Festival; by expanding extremely small budgets through HRv1Cs marketing talent.
CASESTUDY: 2007 & 2008 MIAMIBE"AOi FE5T1VALOFlHEAR15
Rrst established in 1974, the Festival of the Arts isMiami Beach's oldest art festival. OJer the years the Festival has
evolved from a local street show in North Beach to one of the most prestigiousQJltural art festivals on the East CDast.
This signature community event showcases the juried artwork of over 150 artists from aa-oss the nation, exhibiting
paintings, roJlpture, glass, ceramics, jewelry, and photography.
In 2007, the event was potentially not going to happen. Howard R Miller CDmmunications (HRVlq was brought in six
weeks before the festival by the North Beach Development CDrporation after going through two other agendes, asthe
marketing counsel for the 33rd Annual Miami Beach Festival of the Arts. HRVlCdeveloped a cost-effective integrated
marketing and a-isiscommunication plan that induded media buying, advertising, public relations, established a
partnership with local art and QJltural organizations as well aswith local CDllegeslUniversitiesto achieve the following
Festival marketing goals:
. limited 8Jd~: HRVlChad a limited $10,000 marketing! advertising budget to work with, and generated
and earned a media value estimated at $33,974.06. The sua;ess ooomed as a result of (a) evaluating the
effectiveness of past years' paid advertising, (b) maximizing online marketing opportunities, and (c)
forming ne\N relationships with first-time media sponsors.
. Inaease Expog.Jre: Generated 15,449,637 media impressions. This number only reflects
marketing! advertising and does not indude public relations placements.
. Maximize Marketing Opportunities with O>rporate ~ CDordinated numerous marketing cross-
promotions with corporate sponsors and their media affiliates. CDldwell Banker, the name sponsor, was
not going to continue with the Festival, however after the positive image publidty they received, they
signed a 3 year contract extension.
. Improve ~cord-tci!eping: Developed organizational system to record and file all agreements with media
sponsors and other media.
In 2008, the aty of Miami Beach, already a dient of HRVlC, took over the Festival from the North Beach Development
CDrporation. The aty of Miami Beach brought I-RVICback to serve for the second year asthe marketing counsel for the
34th Annual Miami Beach Festival of the Arts. I-RVICworked to develop a cost effective marketing plan that would make
the Festival even more sua:essful than the previous year.
. limited 8Jd~: HRVlChad a limited $14,000 marketing! advertising budget to work with, and generated
and earned a media value estimated at $80,348.50. The sua;ess oCOJrred as a result of (a) evaluating the
effectiveness of the previous year's paid advertising, (b) maximizing online marketing opportunities, (c)nbuilding upon relationships with returning media and (d) forming ne\N relationships with first-time media
sponsors.
. Inaease Expog.Jre: Generated 19,239,411 media impressions. This number only reflects
marketing! advertising and does not indude public relations placements.
2008 marked the 34th and most sua:essful year of the Festival, paving the way for further opportunities for the 35th
Annual Miami Beach Festival of the Arts in 2009.
Page 24 of 44 Bd No 11-02-02
IIVII
HOWARD R. MILLER
COMMUNICATIONS
CA5ESTUDY: 2007 M lAM I EEAOi s...EEPI..E$NIG-tT
In 2007 the Oty of Miami I?ead1 had the opportunity to be the first dty in North America to host II Nuit Bandle",
an international event that has been a major a.Jltural sua::ess across 8.Jrope. 01 November 3rd, 2007, Miami
!?eadl hosted the first ever II Nuit Bandle," renamed 8eepless Night for its introduction in the United Sates.
8eepless Night was an all-night (13 hour), free, dtywide celebration of a.Jlture. R"ee, nonstop entertainment
provided by Miami !?eadl'smajor a.Jltural institutions and individual artists took place in both dty-owned and
private venues (both indoors and outside) throughout four major zones of activity: North 1?ead1, Collins Park,
Unooln ~ad and O:ean Cfive.
Howard R Miller Communications' (HRv1C) dient, theOty of Miami Beadl, brought them in asthe marketing
oounsel for the 2007 inaugural 8eepless Night, to integrate all marketing, advertising, and public relations
activities. HRv1Cdeveloped a oost-effective integrated national and local marketing plan to adlieve the
following 8eepless Night marketing goals:
· B.Jdg:!t: HRv1Cworked with a $49,000 marketing' advertising budget that induded: print, radio,
television and viral media. Their campaign generated and earned media value estimated at
$267,446.50. The sua:essoCa.Jrred asa result of (a) Researdling, revie.ving and analyzing all
advertising and public relations efforts from previous global Nuit Bandle events, (b) maximizing
online marketing opportunities, and (c) forming ne.v relationships with first-time media
sponsors.
· c:enerate 5cposure: OJer 33,000,000 media i mpres90ns were generated. This number only
reflects marketing' advertising and does not indude public relations placements.
. c:enerate B.Jzz: OJer 150,000 SJuth Rorida residents and visitors attended the 130+ events in
more than 80 venues that took place during the 13-hour free, dtywide a.Jltural celebration.
· M aximi2e Marketing Opportunities with Cbrporate ~nsors Coordi nated numerous marketi ng
aoss-promotionswith oorporate sponsors and their media affiliates (e.g. Oear O1annel, CBS
OJtdoor)
· Establish Reoord-~ping D3veloped organizational system to rea:>rd and file all agreements
with media sponsors and other media.
2007 established a sensational first year performance for Seepless Night and called the II best, multi-genre
arts event by \.IVtR'J SJuth Rorida Arts !?eat A-oducer and Host 8:l!?e11. Wth planning already well underway
for the seoond avvakening of 8eepless Night, HIlv1Cwill ooordinate a local, national and international
marketing campaign for the 2008 event on November 1s.
Page 25 of 44 Bd No 11-02-02
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HOWARD R. MILLER
COMMUNICATIONS
CASEsruDY: 2007 rooo NETWCR<gxjlH EEAa-t WINE& rooo FESTIVAL
The Food Network SJuth I?ead1 VVine & Food Festival is an internationally sua:essful star-studded, four-day
weekend destination event showcasing the talents of the world's most renowned wine and spirits producers,
dlefs and a.Jlinary personalities. ~onsored by SJuthern VVine & ~irits of Rorida and Rorida International
University (RU), the Festival benefits the Teadling Fest au rant and the SJuthern VVine & ~irits !?everage
Management Center, both located at RU.
In 2007, Food Network signed on as the title sponsor of the Festival for the first time in its history, opening
doors for increased avvareness of the event on a national level. The Festival has beoome one of the largest
and most well-known festivals of its kind in the oountry and the world, oontinuing to attract the best in the
industry to SJuth 1?ead1.
Howard R Miller Communications (HRv1C) was brought in as the marketing oounsel for the 2007 Food
Network SJuth I?ead1 VVine & Food Festival, for the first time since its inception, to integrate all marketing
and advertising activities. HRv1Cdeveloped a oost-effective integrated marketing plan to adlieve the
following Festival marketing goals:
. FEdum B.J~: HRv1 C reduced the marketing! advertising budget from $115,885.67 to
$61,589.25, with a wrrent earned media value of $2,380,108.62. The reduction oCOJrred as a
result of (a) evaluating the effectiveness of past years paid advertising, (b) maximizing online
marketing opportunities, (c) building upon relationships with returning media and (d) forming
new relationships with first-time media sponsors.
. Inaease Exposure: Generated 304,831,804 media impressions a (with several outstanding media
inquiries, we know that the number is actually higher), oompared with 152,849,370 last year.
This number only reflects marketing! advertising and does not indude public relations
placements.
. Maximi2e MarketingOpportunitieswith O>rporate ~nsors: Coordinated numerous marketing
cross-promotions with oorporate sponsors and their media affiliates (e.g. ~ltat9<y Magazine)
. Improve Raoord-~ping ~veloped organizational system to reoord and file all agreements
with media sponsors and other media.
2007 marked the sixth and most sua:essful year of the Festival, paving the way for further opportunities for
the 2008 Food Network SJuth !?eadl VVine & Food Festival, aswell as potential national expansion of the
branded event to other top U.S dties, induding New York.
Page 26 of 44 Bd No 11-02-02
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HOWARD R. MILLER
COMMUNICATIONS
CAs=sruDY: 2008 RX)[) NElWORK9JUTH EEAOi WINE& RX)[) FESTlVAL
The Food Network SJuth !?eadl VVine & Food Festival isan internationally sua:essful star-studded, four-
day/52 event destination showcasing the talents of the world's most renowned wine and spirits producers,
dlefs and a.Jlinary personalities. ~onsored by SJuthern VVine & ~irits of Rorida and Rorida International
University (RU), the Festival benefits the Teadling FEstaurant and the SJuthern VVine & ~irits !?everage
Management Center, both located at RU.
2008 marked the seoond oonsea.Jtive year that the Food Network signed on as the title sponsor of the
Festival, oontinuing to open doors for increased avvareness of the event on a national level. The Festival has
beoome one of the largest and most well-known festivals of its kind in the oountry and the world, oontinuing
to attract the best in the industry to SJuth !?eadl.
Howard R Miller Communications (HRv1C) oontinued as the marketing oounsel for the 2008 Food Network
SJuth !?eadl VVine & Food Festival, for the seoond oonsea.Jtive year to integrate all marketing and advertising
activities. HRv1Cdeveloped a oost-effective integrated marketing plan to adlieve the following Festival
marketing goals:
· ~ure ElIdgat: HRv1 C reduced the marketing' advertising budget even more from last year's
reduction of $61,589.25 to $22,510.00 this year. This budget has aJrrently earned a media value
of $7,866,954.00. The advertising oost reduction oCa.Jrred as a result of (a) evaluating the
effectiveness of last year's paid advertising, (b) maximizing online marketing opportunities, (c)
building upon relationships with returning media and (d) forming new relationships with first-
time media sponsors.
· Inaease B<posJre: Generated 936,542,360 media impressions a (with several outstanding media
inquiries, we know that the number is actually higher), oompared with 304,831 ,804 last year.
This number only reflects marketing'advertising and does not indude public relations
placements.
· Maximi2e Marketing Opportunities with CDrporate ~nsors: Coordinated numerous marketing
cross-promoti ons with oorporate sponsors and t hei r media affi liates (e.g. New York 1i mes, VVi ne
~edator, Miami Herald).
2008 marked the seventh and most sua::essful year of the Festival, paving the way for further opportunities
for the 2009 Food Network SJuth I?ead1 VVine & Food Festival, aswell as potential national expansion of the
branded event to other top U.S dties, induding New York.
Page 27 of 44 Bd No 11-02-02
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IIVII
HOWARD R. MILLER
COMMUNICATIONS
Section 8 Strategic Thinking
HRv1Chasoonceived and implemented key SB public relations campaigns targeting Rorida, NEUnited Sates
and Canadian media, putting partia.Jlar emphasis on winter and summer business from those areas. In all
these instances messages are directed at both oonsumer and professional market segments. HRv1Chas
utilized both traditional and online media to read1 these segments in a variety of ways.
A good example of the eXeaJtion of a D:>mestic strategy is the SB Rorida Saycation. HRv1Cdeveloped this
ooncept, and eXeaJted it by developing targeted media liststo oommunicate that SBoffered both luxury
vacations at affordable prices and budget family Saycations for Rorida residents in Rorida' s ~viera HRv1 C
delivered these messages through both traditional and online Rorida media with the highest frequency
possible. The messages were picked up by both traditional and online Rorida media
HRv1 C devel oped a spedfi c publ ic relations and brandi ng program entitled, II Northerners get avvay to
Rorida's ~viera" promoting long-term stays of a week and beyond to upscale Canadian and NEUnited Sates
residents, during the oold and snow-filled winter.
Ebth of these strategies were implemented across all of the segments identified as key markets for SB. And,
in addition to Tourism, HRv1Ccommunicated year-round with the market regarding SBreal estate,
investment opportunities, and residential quality of life.
Rease see Addendum 8 for a list of press releases and one editorial calendar that show the sustained year-
round media outread1 utilized to brand the Oty of 8Jnny Isles !?eadl. In addition, these are selected national
and Rorida media placements to demonstrate the success of this annual strategically-based public relations
approadl.
HRv1Cextended this strategy to the Travel Trade wholesalers, travel agents, and oommerdal markets for
small oonventions and business meetings. S3e Addendum 8 for examples of the messages developed and
designed to read1 these segments. R3aching all of these market segments required using a variety of
different media and messaging formats.
A good example of Issues Management experience isthe.1..lIy 29,2010 inaca.Jrate artide published in the
Miami l-lerald headlined, II Bacteria in waters off 3..Inny Isles 1?ead1." HRv1Cimmediately oontacted SBs
R.Jblic Information Oficer, 3ephanie D3 Thomas, and then quickly drafted a crisis management plan to deal
with adverse publidty. It induded the following elements:
1. HRv1Cto monitor all media that picked up the story for the next 48 hours; there were 22 print and
electronic media outlets that carried it.
2. HRv1Cassisted D3 Thomas in drafting a press release on .1.Jly 3dh that oountered the Herald's
erroneousartide; delivered it to all media that had oovered the initial story; and distributed it to an
additional 250 media in SJuth Rorida
3. HRv1Cassisted in drafting letter to Miami Herald 6::litor requesting oorrection; the oorrection was
printed on .1.Jly 3dh
4. D..Je to the ooordinated efforts of D3 Thomas and HRv1Cno additional negative news came out and a
potentially damagng blow to SB tourism was averted.
Page 28 of 44 Bd No 11-02-02
OIIIIIIIIIIIIII
HOWARD R. MILLER
COMMUNICATIONS
S3e samples of the press releases in Addendum 8.
fffi:ARJ-i
HRv1C has a strategic affiliate relationship with Daniels & ~berts, whidl has been recognized as one of the
most sophisticated data analytics agency in the United Sates. HRv1C also works dosely with G\IIOJB to
access vital researdl information of SBTMC members. This information has aways been a<nJrate and
provided to members free of dlarge.
TAREID M BJlA EQUALS9JCXl::STUL RJBJC RBA llQ\JSCAM PAlGNS
The agency identifies key target audiences sudl as the NE United Sates residents and Canadian residents,
and then develops proprietary media data bases to read1 them. HRvlC uses the most effective media vehide
to read1 the consumer or trade audience.
~BASDAND800ALMBJlA
HRv1C has an extensive backg-ound in targeting web-based media and news groups. Moreover, the agency
has a full-time soda media professional who directs all soda media initiatives, e.g. Facebook, Twitter and
Unkedln, for the Continental G-oup, whidl is the largest real estate management firm in Rorida HRv1C has
also used its own proprietary soda media platform to promote the SBJ3zz Fest and the O'fshore Fbwerboat
Races through Facebook and Twitter.
TAA va TAADEA.ACBv1 ENTS
HRv1Cworks dosely with Ibis ~mero of the SB Tourism and Marketing Coundl to follow up after all tourism
and media trips to New York and Canadian dties. S3e Addendum 8 for additional information on strategy
and media placements. All meeting attendees are sent SBtravel information.
In addition to the standard follow up, HRv1Cworks to sustain oommunications with leads generated at trade
shows sudl as BBTM, ILlM, and FaN-WON. These shows are an essential part of mantaining visibility and
avvareness for 8B in the tourism trade. S3e strategy story-line ideas for media and dips of trade artides in
Addendum 8.
Page 29 of 44 Bd No 11-02-02
IIVII
HOWARD R. MILLER
COMMUNICATIONS
Section 9 Cost of Services
PROPOSED ANNUALBUDGET:
$42,000.00
PAYAB..EMONlHLY:
$ 3,500.00
This fee will indude HRVlCservices for an average of 85 hours per month over 12 months. It is understood that due to
the spedal events held at various times during the year, some months may require additional hours that must be pre-
approved by 8B at the cost of $75.00 per hour. HRVlCcommitsto deliver full servires while managing its staff time
carefully and in the 4 past year of 8B representation HRVlChas put in over 1000 of extra service hours without dlarge.
HRVlCwill coordinate staff support with 8Bto antidpate and fulfill all requirements.
~rvices provided will indude:
. wcal S:>uth Aorida public relations outreadl through annual strategic public relations plan
. aatewide public relations outreach through annual strategic public relations plan
. Targeted national public relations outreadl in the United aates and Qmada
. Integrated public relations services for major SB events that will indude J:lzz Fest, OS3Offshore ~werboat
~
. Partial marketing serviresfor 8Beventsto indude media planning and basic sponsorship consultation
. HRVlCstaffing at key 8B events
. Olmplete O"isis Olmmunications services on a 24/7 basis
. Olordination of 2 to 3 FAM trips
. Design and implementation of annual radio promotions (88\11TCagrees to seek hotel partidpation) to promote
8B and, or the J:lzz Fest and Off-shore ~werboat Races
. The integration of 8B sodal media into HRVlCsodal media platforms (Facebook and Twitter)
. In lieu of dipping service, will monitor media and send SB appropriate dips
. HRVlCwill attend all annual 88\11TCmeetings, Quarterly public relations planning meetings, and all 88\11TC
spedal events
. Deliver annual report to 8B aty Olmmission
Page 30 of 44 Bd No 11-02-02
-
~
HOWARD R. MILLER
COMMUNICATIONS
BID SUBMITTAL FOR:
The City of Sunny Isles Beach
ACKNOWLEDGEMENT OF ADDENDA
INSTRUCTIONS: COMPLETE PART I OR PART II, WHICHEVER APPLIES
PART I:
LIST BELOW ARE THE DATES OF ISSUE FOR EACH ADDENDUM RECEIVED IN CONNECTION WITH
THIS BID
Addendum #1, Dated
Addendum #2, Dated
Addendum #3, Dated
Addendum #4, Dated
Addendum #5, Dated
Addendum #6, Dated
Addendum #7, Dated
Addendum #8, Dated
PART II:
X NO ADDENDUM WAS RECEIVED IN CONNECTION WITH THIS BID
FIRM NAME:
Howard R. Miller Communications
AUTHORIZED SIGNATURE:
~i(1dJA.
DATE:
TITLE OF OFFICER:
2 March 2011
President
Page 31 of 43 Bd No 11-02-02
OIIIIIIIIIIII
HOWARD R. MILLER
COMMUNICATIONS
BID SUBMITTAL FORM
Bid Title: Public Relations Services
The undersigned Proposers proposes and agrees, if this Bid is accepted, to enter into an agreement with The City of
Sunny Isles Beach in the form included in the Contract Documents to perform and furnish all Work as specified or
indicated in the Contract Documents for the Contract Price and within the Contract Time indicated in this Bid and in
accordance with the other terms and conditions of the Contract Documents.
TIle Proposers accepts all of the tenDS and conditions of the Advertisement or Invitation to Bid and Instructions to
Proposers, including without limitation those dealing with the disposition of Bid Security if applicable. This Bid will
remain subject to acceptance for 90 days after the day of Bid opening. The Proposers agrees to sign and submit the
Agreement with the Bonds and other documents required by the Bidding Requirements within ten days after the date of
the City's Notice of Award.
In submitting this Bid, the Proposer represents, as more fully set forth in the Agreement, that:
<!l The Proposer has familiarized himself/herself with the nature and extent of the
Contract Documents, Work, site, locality, and all local conditions and Law and
Regulations that in any manner may affect cost, progress, performance, or furnishing
of the Work.
<!l The Proposer has given the City written notice of all conflicts, errors, discrepancies
that it has discovered in the Contract Documents and the written resolution thereof by
City is acceptable to the Proposer.
(D This Bid is genuine and not made in the interest of or on behalf of any undisclosed
person, firm or corporation and is not submitted in conformity with any agreement or
rules of any group, association, organization, or corporation; the Proposer has not
directly or indirectly induced or solicited any other Proposers to submit a false or
sham Bid; the Proposer has not solicited or induced any person, firm or corporation to
refrain from Bidding; and Proposer has not sought by collusion to obtain for itself any
advantage over any other Proposers or over the City.
The City and the successful Proposer will establish completion times for each individual Work Item and the
successful Proposer agrees that the work will be completed within the time frames agreed upon and stipulated
in the individual Purchase Orders and/or Notice to Proceed.
FIRM NAME: Howard R Miller O:>mmunications
Street Address: 1175 NE125th Sreet, 9.Jite 618
North Miami, R 33161
Mailing Address (Same as above)
Page 32 of 44 Bd No 11-02-02
IIVII
HOWARD R. MILLER
COMMUNICATIONS
Telephone No 305.573-0882 Fax No. 305.895-2412
Email Address: howard@qohrmc.com FEIN No. 65-0397929
*"BY SIGNING THIS DOCUMENT THE BIDDER AGREES TO ALL TERMS
SIGNA~ t. dIJt,
(SIGNATURE OF /lMTHORJZ.E!ZENTJ
PRINT NAME: Howard R. Miller
TITLE: President
THE EXECUTION OF THIS FORM CONSTITUTES THE UNEQUIVOCAL OFFER OF PROPOSER TO BE BOUND BY
THE TERMS OF ITS PROPOSAL. FAILURE TO SIGN THIS SOLICITATION WHERE INDICATED ABOVE BY AN
AUTHORIZED REPRESENTATIVE SHALL RENDER THE PROPOSAL NON-RESPONSIVE. THE CITY MAY,
HOWEVER, IN ITS SOLE DISCRETION, ACCEPT ANY PROPOSAL THAT INCLUDES AN EXECUTED DOCUMENT
WHICH UNEQUIVOCALLY BINDS THE PROPOSER TO THE TERMS OF ITS OFFER.
PAGE 30
Page 33 of 43 Bd No 11-02-02
Travelpro@
The choice of flight crews
and frequent travelerS'
Section 10 References
February 28, 2011
To V'\,tlOm It May O:mcern:
Howard R Miller Q)mmunications (HRIIlq has been a great asset to our business, representing
Travelpro International as our public relations and communication agency for over two years.
Travelpro International, Inc. is a leader in the travel goods industry, known for transforming the ease of
modern travel with the invention of Rlllaboard@luggage. Travelpro<B>isthe brand of choice for flight
rrewsand frequent travelers worldwide, offering a variety of innovative, high quality luooage collections
and computer briefs.
HRIIlChas provided great value to our Marketing efforts at Travelpro. In 2010, Travelpro outpaced the
industry by growing its revenue by over 40%. HRIIlCwasa key contributor to our growth by ensuring
that our brand was covered in high visibility travel and consumer publications such as the Wall 3reet
..burnal, USA. Today, Travel and Leisure, Better Homes and Garden and the Olicago Tribune, to name a
few. Each month, due to the efforts of HRIIlG, we consistently garner millions of high quality media
impressions, inrreasing the brand's reach to many new consumers.
HRIIlCisa very proactive partner, providing high quality service to our aaxlunt in a very effident,
organized manner. Their response time is immediate; rritical for success in the fast moving media world
oftoday. lheytreat every interaction with the media, bloooers, consumers, partners and our staff with
the utmost professionalism. If you want to successfully am~up your media programs, you can't ask for
a better partner than HRIIlC
Sncerely,
Sxltt Applebee
Vice A"esident Marketing
Travelpro International, Inc.
Page 34 of 44 Bd No 11-02-02
...
Section 10 References
Department of Marketing and Communications
The Continental Group, Inc.
2950 N. 28th Terrace
Hollywood, FL 33020
.t..u.
CONTINENTAL
Happir.e~s 11: 5e-r.ous 3usu"a~~!'
March 1,2011
To Whom It May Concern:
I have had the pleasure of working alongside Howard Miller since 2006, when I met him
while serving on the committee of the South Beach Wine and Food Festival. We worked
closely together and I was always in awe of his immense public relations sensibilities and
his sawy in dealing with the media. Howard impressed me with his abilities to be
consistently present and responsive at the meetings, afterhours, and whenever he was
needed - regardless of how many clients he served at the time. As a peer, it seemed to
me that Howard had the uncanny ability of making each client feel like they are the
most important one and that they have his firm's undivided attention. When I finally
became a client of Howard R. Miller Communications, I learned that the reason it
"seemed" to be that way is because it, in fact, was.
In 2010 I had the honor of accepting a position as the Vice President of Marketing and
Communications for The Continental Group, a subsidiary of FirstService Corporation. Our
company was under contract with a different public relations firm while we were in the
review process of over a dozen advertising agencies. It was through this circumstance
that Howard and I reconnected. Howard presented our executive team with a stellar
and on-target proposal that spoke to the needs of our company. Within 4 weeks of
Howard's presentation, our team decided to terminate our relationship with our other PR
Agency, and bring on HRMC as our full service agency.
Having now worked with HRMC for the past 4 months, I can attest to the fact that they
are not only able to support their client properly, but that their learning curve and ramp-
up times are incomparable to other firms that I have worked with. We have made great
strides in the short time that Howard and his team have serviced The Continental Group
and we are honored to be working with them and to be represented by them.
I write this letter without hesitation to recommend both Howard Miller (the individual) and
Howard R. Miller Communications to your organization. I am happy to answer any
specific questions you may have and I welcome you to contact me, should you desire to
do so. You can reach me directly at 954-378-1086 or by email at
styqielski@thecontinentalqroupinc.com.
Regards,
Shelly Tygielski
Vice President of Marketing and Communications
Page 35 of 44 Bd No 11-02-02
Section 10 References
~~;~
.,-' -== ~~ .
(.1'''. lH<\M Mil!';., ~b l"t~
To: Sunny Isles Beach RFP Committee
From: Joseph D. Nardoci
Vice President
Chatham Imports
RE: Letter of Reference for Howard R. Miller Communications
March, 1,2011
It is with great pleasure that I recommend Howard R. Miller Communications based on my
extensive history of working with Howard and his agency over the last six years. I have
found Howard to be one of the most knowledgeable and dedicated marketing professionals
that I have worked with over the last 25 years.
He has coordinated successful branding campaigns for us over the years and his strategic
approach to marketing and public relations and aggressive style to deliver results, is
something I both admire and respect. He and his staff at HRMC work non-stop on behalf of
every client and I have known numerous other HRMC clients ranging from Dave & Busters
to some of the top companies in the Wine and Spirits Industry. His ability to utilize a small
marketing budget to generate maximum results is rare in today's world of integrated
marketing; where everyone is claiming that their marketing agency is the best. He does not
make false claims; he simply and cost effectively gets the job done year-in and year-out with
amazing energy, intelligence, timing and vision. When we need a company that provides the
services HRMC offers. they are, and always will be, the first company we contact.
It is for this reason that it is my pleasure to recommend Howard and HRMC for the continued
contract with the City of Sunny Isles Beach. Please feel free to call me at 917-969-2465 if I
can answer any additional questions.
Sincerely,
:'\ =:>" }J ,
,~ ,. , /
;/f-1~l' " C/' -
/ Joseph D. Nardoci
Executive Vice President
Chatham Imports
t .../
-'
Page 36 of 44 Bd No 11-02-02
IIVII
HOWARD R. MILLER
COMMUNICATIONS
Section 11 Contract Forms
NON-COLLUSION AFFIDAVIT
City of Sunny Isles Beach
18070 Collins Avenue
Sunny Isles Beach, FL 33160
Telephone: (305) 947-0606 Fax: (305) 949-3113
STATE OF FLORIDA,
MIAMI-DADE COUNTY
The undersigned being first duly sworn as provided by law, deposes, and says:
This Affidavit is made with the knowledge and intent that it is to be filed with the City of Sunny Isles Beach City Commission and that it will
be relied upon by said County, in any consideration which may give to and any action it may take with respect to this Bid.
The undersigned is authorized to make this Affidavit on behalf of,
Howard R. Miller Communications
(Name of Corporation)
a, Subchapter - S corporation, formed under the laws of Florida
(Type of Business) (State)
of which he is Sole Owner and President.
(Sole Owner, Partner, President, etc)
Neither the undersigned nor any person, firm, or corporation named in above Paragraph 10.2, nor anyone else to the knowledge of the
undersigned, have themselves solicited or employed anyone else to solicit favorable action for this Bid by the City, also that no head of
any department or employee therein, or any officer of the City of Sunny Isles Beach, Florida is directly interested therein.
This Bid is genuine and not collusive or a sham; the person, firm or corporation named above in Paragraph 10.2 has not colluded,
conspired, connived or agreed directly or indirectly with any proposers or person, firm or corporation, to put in a sham Bid, or that such
person, firm or corporation, shall refrain from Bidding, and has not in any manner, directly or indirectly, sought by agreement or collusion,
or communication or conference with any person, firm or corporation, to fix the prices of said Bid or Bids of any other proposers; and all
statements contained in the Bid or Bids described above true; and further; neither the undersigned, nor the person, firm or corporation
named above in Paragraph 10.2, has directly or indirectly submitted said Bid or the contents thereof, or divulged information or data
''''';'~ i~~J4,:::::::: ,goo' 'h,,,m
Howard R. Miller TITLE
TAKEN, SWORN AND SUBSCRIBED TO BEFORE ME this ~ day of J'IIorc h
Personally Known --.L or Produced Identification
,2011
Type of identification
(Affix seal here)
,-i~:':k~~~_ YUJAINA GONZALEZ
~<' tA.'~:.~ MY COMMISSION # 00816314
~-~~.~~~
-'.t:<fr:;',~'t" EXPIRES August 20.2012
(407) 39B-015~~ FiGroaNoteoryServlce.com
Page 37 of 43 Bd No 11-02-02
~. "ij."",- '-.../ ,
..:s:.";: L-..:!
HOWARD R. MILLER
COMMUNICATIONS
PUBLIC ENTITY CRIMES
City of Sunny Isles Beach
18070 Collins Avenue
Sunny Isles Beach, FL 33160
Telephone: (305) 947-0606 Fax: (305) 949-3113
SWORN STATEMENT PURSUANT TO SECTION 287.133(3)(a)
FLORIDA STATUTES, ON PUBLIC ENTITY CRIMES
PUBLIC ENTITY CRIMES
Pursuant to the provisions of paragraph (2) (a) of Section 287.133, Florida State Statutes - "A person or
affiliate who has been placed on the convicted vendor list following a conviction for a public entity crime may
not submit a Bid on a Contract to provide any goods or services to a public entity, may not submit a Bid on a
Contract with a public entity for the construction or repair of a public building or public Work, may not submit
Bids on leases of real property to a public entity, may not be awarded to perform Work as a Contractor,
supplier, Sub-Contractor, or Consultant under a Contract with any public entity, and may not transact business
with any public entity in excess of the threshold amount Category Two of Sec. 287.017, FS for thirty six
months from the date of being placed on the convicted vendor list".
THIS FORM MUST BE SIGNED AND SWORN TO IN THE PRESENCE OF A NOTARY PUBLIC OR OTHER
OFFICIAL AUTHORIZED TO ADMINISTER OATHS.
11.1. This sworn statement is submitted to City of Sunny Isles Beach
By Howard R. Miller
[print individual's name and title]
for Howard R. Miller Communications
[print name of entrty submitting sworn statement]
whose business address is:
1175 NE 125th Street, Suite 618
Miami FL 33161
and (if applicable) its Federal Employer Identification number (FEIN) is 65-0397929.
(If the entity had no FEIN, include the Social Security Number of the individual signing this sworn
statement: .)
11.2. I understand that a "public entity crime" as defined in Paragraph 287.133(1)(g), Florida Statutes, means
a violation of any state or federal law by a person with respect to and directly related to the transaction of
business with any public entity or with an agency or political subdivision of any other state or with the United
States, including, but not limited to, any Bid or Contract for goods or services to be provided to any public
entity or an agency or political subdivision of any other state of the United States and involving antitrust, fraud,
theft, bribery, collusion, racketeering, conspiracy, or material misrepresentation.
11.3. I understand that "convicted" or "conviction" as defined in Para. 287.133(1 )(b), Florida Statutes, means a
finding of guilt or a conviction of a public entity crime, with or without an adjudication of guilt, in any federal or
state trail court of record relating to charges brought by indictment or information after July 1, 1989, as a result
of a jury verdict, non-jury trial, or entry of a plea of guilty or nolo contendere.
11.4. I understand that an "affiliate" as defined in Para. 287.133(1 )(a), Florida Statutes, means:
a.) predecessor or successor of a person convicted of a public entity crime; or
Page 38 of 44 Bd No 11-02-02
~.i...\i."J
I.2.lJ
HOWARD R. MILLER
COMMUNICATIONS
management of an affiliate. The ownership by one person of shares constituting a controlling interest
in another person, or a pooling of equipment or income among persons when not for fair market value
under an arm's length agreement, shall be a prime facie case that one person controls another
person. A person who knowingly enters into a joint venture with a person who has been convicted of a
public entity crime in Florida during the preceding 36 months shall be considered an affiliate.
11.5. I understand that a "person" as defined in Para. 287.133(1)(e), Florida Statutes, means any natural
person or entity organized under the laws of any state or of the United States with the legal power to enter into
a binding Contract and which Bids or applies to Bid on Contracts for the provision of goods or services let by a
public entity, or which otherwise transacts or applies to transact business with a public entity. The tenn
"persons" includes those officers, directors, executives, partners, shareholders, employees, members, and
agents who are active in management of any entity.
11.6. Based on infonnation and belief, the statement which I have marked below is true in relation to the entity
submitting this sworn statement. (Indicate which statement applies.)
ll. Neither the entity submitting this sworn statement, nor any of it's officers, directors, executives, partners,
shareholders, employees, members, or agents who are active in the management of the entity, nor any
affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989.
_ The entity submitting this sworn statement, or one or more of its officers, directors, executives, partners,
shareholders, employees, members, or agents who are active in the management of the entity, or an affiliate
of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989.
_ The entity submitting this sworn statement, or one or more of its officers, directors, executives, partners,
shareholders, employees, members, or agents who are active in the management of the entity, or an affiliate
of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989.
However, there has been a subsequent proceeding before a Hearing Officer of the State of Florida, Division of
Administrative Hearings and the Final Order entered by the Hearing Officer of the State of Florida, Division of
Administrative Hearings and the Final Order entered by the Hearing Officer detennined that it was not in the
public interest to place the entity submitting this sworn statement on the convicted vendor list. (Attach a copy
of the final order.)
I UNDERSTAND THAT THE SUBMISSION OF THIS FORM TO THE CONTRACTING OFFICER FOR THE
PUBLIC ENTITY IDENTIFIED IN PARAGRAPH 11.1 (ONE) ABOVE IS FOR THAT PUBLIC ENTITY ONLY
AND, THAT THIS FORM IS VALID THROUGH DECEMBER 31 OF THE CALENDAR YEAR IN WHICH IT IS
FILED. I ALSO UNDERSTAND THAT I AM REQUIRED TO INFORM THE PUBLIC ENTITY PRIOR TO
ENTERING INTO A CONTRACT IN EXCESS OF THE THRESHOLD AMOUNT PROVIDED IN SECTION
287.017, FLORIDA STATUTES, FOR CATEGORY TWO OF ANY, CHANGE IN THE INFORMATION
CONTA~NED IN THI FORM. ,
By: ^~
. (Signature)
Howard R. Miller (Printed Name)
President (Title)
, 20--11-, by
_'.i~~Y:k;;~*. YUJAINA GONZALEZ
~<' ~ >~ MY COMMiSSION # DD816314
~,,~'~.(l.':
,y,~C;,-,<.";,,, EXPIRES August 20. 2012
'111111'
f (.qUI) 398-0153 FionoaNotaryServlce.com
Page 39 of 43 Bd No 11-02-02
IIVII
HOWARD R. MILLER
COMMUNICATIONS
EQUAL OPPORTUNITY / AFFIRMATIVE ACTION
City of Sunny Isles Beach
18070 Collins Avenue
Sunny Isles Beach, FL 33160
Telephone: (305) 947-0606 Fax: (305) 949-3113
EQUAL OPPORTUNITY I AFFIRMATIVE ACTION STATEMENT
The contractors and all subcontractors hereby agree to a commitment to the principles and
practices of equal opportunity in employment and to comply with the letter and spirit of
federal, state, and local laws and regulations prohibiting discrimination based on race, color,
religion, national region, sex, age, handicap, marital status, and political affiliation or belief.
Signed:
j
~ t.1Y(dk
Title: President
Firm: Howard R. Miller Communications
Address: 1175 NE 12Sth Street, Suite 618
Miami FL 33161
Page 40 of 43 Bid No 11-02-02
~
HOWARD R. MILLER
COMMUNICATIONS
CONFLICT OF INTEREST
City of Sunny Isles Beach
18070 Collins Avenue
Sunny Isles Beach, FL 33160
Telephone: (305) 947-0606 Fax: (305) 949-3113
CONFLICT OF INTEREST STATEMENT
The award of any contract hereunder is subject to the provisions of Chapter 112, Florida State Statutes. Proposers must
disclose with their Bids, the name of any officer, director, partner, associate or agent who is also an officer or employee of
the City of Sunny Isles Beach or its agencies.
STATE OF FLORIDA,
MIAMI-DADE COUNTY
11 b wa rJ. f(. rn II Ie( , who was duly sworn,
BEFORE ME, the undersigned authority, personally appeared
deposes, and states:
18.1. I am the Sole shareholder and President of Howard R. Miller Communications with a single principal office in Miami,
Florida.
18.2. The above named entity is submitting a Bid for the City of Sunny Isles Beach, Bid No. 11-02-02 described as: Public
Relations and Communications Services. The Affiant has made diligent inquiry and provides the information contained in
this Affidavit based upon his own knowledge.
18.3 The Affiant states that only one submittal for the above Bid is being submitted and that the above named entity has no
financial interest in other entities submitting Bids for the same project.
18.4 Neither the Affiant nor the above named entity has directly or indirectly entered into any agreement, participated in
any collusion, or otherwise taken any action in restraints of free competitive pricing in connection with the entity's submittal
for the above Bid. This statement restricts the discussion of pricing data until the completion of negotiations if necessary
and execution of the Contract for this project.
18.5 Neither the entity nor its affiliates, nor anyone associated with them, is presently suspended or otherwise ineligible
from participation in contract letting by any local, State, or Federal Agency.
18.6 Neither the entity, nor its affiliates, nor anyone associated with them have any potential conflict of interest due to any
other clients, contracts, or property interests for this project.
18.7 I certify that no member of the entity's ownership or management is presently applying for any employee position or
actively seeking an elected position with the City of Sunny Isles Beach.
18.8 I certify that no member of the entity's ownership or management, or staff has a vested interest in any aspect of the
City of Sunny Isles Beach.
18.9 In the event that a conflict of interest is identified in the provision of services, I, on behalf of the above named entity,
will immediately notify the City of Sunny Isles Beach.
Dated this L}.Jh day of ----.t{lQ rch , 2011
AFFIANT Print or Type Name and Title
,Swprn to and subscribed before me this ~ day of rV/ 0 ren
\:l'Personally Known OR
:J Pro uced Identification ; Type of Identification
, 2011
Page 41 of 43 Bd No 11-02-02
..<..~y:k;';;" V.!J'JAINA GONZALEZ
-'i':' ~ '1ti"-
~': ~/'~ [JI" COMMISSION # 00816314
~~-i'oF'f;'d~f EXPIRES August 20.2012
',1,.1"
(4071 ~?_~:~ 5:J Flori03NotaryServ1cecom
~
HOWARD R. MILLER
COMMUNICATIONS
DISPUTE DISCLOSURE
City of Sunny Isles Beach
18070 Collins Avenue
Sunny Isles Beach, FL 33160
Telephone: (305) 947-0606 Fax: (305) 949-3113
DISPUTE DISCLOSURE FORM
Answer the following questions by placing a "X" after "Yes" or "No". If you answer "Yes", please
explain in the space provided, or on a separate sheet attached to this form.
19.1. Has your firm or any of its officers, received a reprimand of any nature or been suspended by the
Department of Professional Regulations or any other regulatory agency or professional associations within the
last five (5) years?
YES
NO X
19.2. Has your firm, or any member of your firm, been declared in default, terminated or removed from a
contract or job related to the services your firm provides in the regular course of business within the last five
(5) years?
YES
NO~
19.3. Has your firm had against it or filed any requests for equitable adjustment, contract claims, Bid
protests, or litigation in the past five (5) years that is related to the services your firm provides in the regular
course of business?
YES NO lL If yes, state the nature of the request for equitable adjustment, contract claim,
litigation, or protest, and state a brief description of the case, the outcome or status of the suit and the
monetary amounts of extended contract time involved.
I hereby certify that all statements made are true and agree and understand that any misstatement or
misrepresentation of falsification of facts shall be cause for forfeiture of rights for further consideration of this
Bid for the City of Sunny Isles Beach.
Howard R. Miller Communications
Firm
AUlhor~ 1<. 71( d4
JJ]/;?~I/
Date
Howard R. Miller, President
Print or Type Name and Title
Page 42 of 43 Bd No 11-02-02
IIVII
HOWARD R. MILLER
COMMUNICATIONS
ANTI-KICKBACK
City of Sunny Isles Beach
18070 Collins Avenue
Sunny Isles Beach, FL 33160
Telephone: (305) 947-0606 Fax: (305) 949-3113
ANTI-KICKBACK AFFIDAVIT
STATE OF FLORIDA,
MIAMI-DADE COUNTY
I, the undersigned, hereby duly sworn and deposed say that no portion of this sum herein
Bid will be paid to any employees of the City of Sunny Isles Beach or its elected officials as
a commission, kickback, reward or gift, directly or indirectly by me or any member of my
firm or by an officer of the corporation.
1Iuwtui 11. 71J dtt
By:
Title: President
The foregoing instrument was acknowledged before me this ~ day of
~/l~H C/h
, 2011, by
HoLO(] (a R. ~I/ tIle: r
[name
of person], as
[type of authority], for
[name of party on behalf of whom instrument was
executed]
AFFIX NOTARY STAMP HERE:
:~~~~'y:~i;~{[;~ YUjAINA GONZALEZ
:'(@";': 1,':'/ COMMISSION # DD816314
-:.~...~.~:
--~>tQ;,fi.dr EXPIHES August 20.2012
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Print Type Commissioned Name
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Type of Identification Produced
Page 43 of 43 Bd No 11-02-02
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COMMUNICATIONS
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ACORD- OATEIMMJOO/V'fVY1
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BELOW. THIS CERTIFICATE OF INSURANCE OOES NOT CONSllTUTE A CONTRACT BElWEEN THE ISSUING INSURER(S~ AUTHORIZED
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IMPORTANT: If the certiflnte hold... i. Ml ADCtTlONAL INSURED, the polley(I..) muet be endoned. If SUBROGATION IS WAIVED, subject to
the tenn. and condltlontl of the policy, cer1llln pollclell m~ require an endo~enl A statement on thl. certificate do.. not confer right. to the
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COVERAGES
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THIS IS TO CERTIFY niAT THE POliCIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD
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EXCLUSIONS AND CONDmoNS a SUCH POLICIES. LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS.
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City of Sunny 1,1e. Beach
18070 Colin. Avenue
Sunny I,,.. s.ch, FL 33180
SHOULD Ar<< 01 THE ABOVE OEICR_ED POUCIEIII CANCELLED BEFORI
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COMMUNICATIONS
Eld No 11-02-02
Section 2 Qualifications - Addendum 2
Howard Miller
c
From:
Sent:
To:
Cc:
Howard Miller [howard@gohrmc.com]
Friday, May 28. 201010:48 AM
'Ibis Romero'
'Norman Edelcup'; 'Rick Conner'; 'HOttinot~sibf1.net'; 'Susan Simpson'; 'Stephanie
DeThomas'; 'Lisandra@gohrmc.com'
Media Placement - Sunny Isles Beach
Subject:
Importance:
High
Dear Ibis,
Some very good media news, the article HRMC coordinated with national travel writer
Dwight Brown on SIB, just came out on the Huffington Post web site, with visuals and a
paragraph on the SIB Power Boat Races! The Huffington Post has approximately 8,963,210 upscale visitors
per month. The link to the article is below
Best wishes,
Howard
Ho"'ard R. Miller
Prc!iident
Ho"'ard R. Miller Cf)mmuniutions
Chairman
S) nergy Entert..inment Group
Office (JfI~) ~7J-OHH2 Cell (JfI~) 479-6581
",ww.gohrmc.com
Follow us on Facebook and Twitter:
Q!!QJLbit.ly /H RMCLqcebQ9Js
QttQ;iL~i tt~r.com/GOJQH RMC
c
"The future belongs to those who believe in the beauty of their dreams"
From: Google Alerts [mailto:googlealerts-noreply@google.com]
Sent: Thursday, May 27, 2010 5:56 PM
To: howard@gohrmc.com
Subject: Google Alert - Sunny Isles Beach, Miami
Google News Alert for: Sunny Isles Beach, Miami
.:\ S~nrJY South Florida yacation Without t~Jhon~~n<L5ix-Pa~ks
I I I: I . 1 . :" . I ~ ....1
If you're thinking of it Florida \ acation. but \\ould rather skip the o,er-populated. sce-and-bc-scen sands of
South Beach. Sunny 1!l1~ Beach. Miami offers a ._
OTraCking:
1 <lOt:: I \".II I
- - - -- -- - -. -- -. - --. . -. I
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~
March 2, 2011
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240K
O\viqht BrO'Nn
Film Critic and Travel Writer
Posted: May 27,201004:00 PM
/\ Sqnny South Florida
Cfl1.<?Jlgs and Sixowpacks
Vacation '/lJith()ut
A
the
If you're thinking of a Florida vacation, but would rather skip the over-populated, see-and-be-seen sands
of South Beach, Sunny Isles Beach, Miami offers a quieter, more family-friendly and adult-happy
alternative. Same sun, shores and waters.., fewer thongs and six-pack abs.
Sunny Isles Beach
The Haulover Bridge, completed in 1925, connects Miami Beach to the 2.26-square mile tract called
Sunny Isles. Over the years, developers have widened streams, dug canals, and created islands for
waterfront properties on Biscayne Bay. As an oceanfront town (20,000 people) bordered by the Atlantic
Ocean to the east and the Intracoastal Waterway to the west, Sunny Isles is just 11 miles up Collins
Avenue from the din of South Beach. Motels and beachfront hotels from the 1950s sit side by side with
new luxury high-rise condominiums and the elegant hotels that dot the shoreline.
Trump International Beach Resort
The r?:2~~~J~Y~Ci:.~:t!'::~t:jl f.!.c:y::1: f~~'s,'.~: (18001 Collins Avenue) jets up 31 stories with spectacular views
of the Atlantic and an uncrowded beachfront that runs forever. Guests, whether vacationers or
C)ventioneers from the U.S. or Latin America, tend to be understated couples, families and adults,
L........II........ L..l..&.~_........__...._.. ......-..../ J.. :..L. L_....... ...1... ..........._.. , .....L '",..-.:.J.... ........... L ;:""",.t,,.., 1....._1
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rather than the skimpily-clad twentysomething revelers (e.g, Snooki and the Situation) from Ocean Drive
or the glitzy social climbers from the Fontainebleau (which is bigger than the Titanic).
Among the 390 rooms are one- and two-bedroom suites
with living rooms and kitchens. Vast marble bathrooms
with Jacuzzis and walk-in showers are private, as are .,,', 11' , .
Ohe balconies. A contemporary American menu at the ,:.' ;_-< .II~" ~t~ -..I1/ri ':. -.
hot~I's ind~or/ou~door.restaurant, .Neomi's, provides a ~i ~'l~: -4:tijJ'~i.;'
tropical flaIr: mOJo skirt steak (with com and tomato J~~l U.':' .;;~ .
relish, plantain chips stewed black beans and mojo- ~- _ ."
churri); salmon adobo (chili spice-rubbed salmon, with'. . .
tostones, papaya-mango chutney, and cram a); for r . l.
dessert lemongrass f1an; and cocktails that include a '. .
blackberry caipirinha (homemade blackberry-orange .
marmalade, mint, and ca~haca).
Staying in one of the private cabanas, where massages are available, is an added luxury whether you're
lounging on the beach or by the hotel's pools. The grounds include two condo towers and four tennis
courts. The gym is well- equipped, enabling guests to do a full workout, which they can follow with a
relaxing facial, mineral bath, or body scrub at the Aquanox Spa, which caters to both men and women
(from body wraps to waxing). After a couple of hours on the tennis courts and a work out in the gym,
your body will appreciate the "Traveling Man" two-hour treatment ($225), which features a brisk salt and
eucalyptus oil exfoliation, followed by a eucalyptus herbal bath and ends with a relaxing massage. Trust
me, your muscles will thank you.
In and Around Sunny Isles
Charter boats docked along the Intracoastal Waterway at Haulover Beach Park offer deep-sea fishing.
Haulover's nine-hole par 3 golf course and tennis courts beckon sports enthusiasts. If you want to see
C'Jw the locals spend their leisure time, head to Oleta River State Park for the mountain bike trails,
layaking, canoeing and family-friendly picnic pavilions.
A 1 a-minute drive down to 9700 Collins Avenue takes
. you to the upscale Bal Harbour Shops mall, which is as
ritzy as Rodeo Drive or Fifth Avenue. Armani,. Bottega
Veneta, Tiffany, Jimmy Choo, Neiman Marcus,
Ermenegildo Zegna, and a host of luxury stores and
restaurants make this Florida's hottest shopping
destination. Unlike Rodeo or Fifth though, this mall is
rarely crowded, has great sales, the best goods aren't
picked over and the salespeople are truly friendly.
Free shuttle-bus service takes you to the Aventura Mall
(19501 Biscayne Blvd,), a short ride across the Lehman
Causeway, where you'II find Bloomingdale's, J.e.
Penney, Macy's, Nordstrom's, an Apple store and a 25-
screen multiplex.
Consider planning your Sunny Isles adventure around one of these upcoming events:
June 10 - 13, 2010: Third Annual Sunny Isles Beach Offshore Powerboat Challenge, Professional
offshore race teams and fans from all over the world stream into Sunny Isles Beach to watch amateurs
ad professionals alike compete in the Bimini Ocean Challenge.
httpl/www hutli ngtonpost.com/dwight-brown/a-sunny-south-tlorida-vac _b _592..W2. htrnl 3/2/.20 f I
October 15 -17 2010: Third Annual Sunny Isles beach
Jazz Festival. The extraordinary sounds of jazz flow
throughout the weekend event and benefit G,'3:".:3'?
12:,~~l!1 F Clj;:~n-::!{:GQ. Renowned musicians and notable
Clocal jazz artists play on a backdrop of 2 ~ miles of the
~t1antic Ocean, in one of the most beautiful oceanfront
parks. In years past, local residents and visitors from
around the world gathered to hear groups like The
Neville Brothers.
Some might live for the incessant partying and people
watching of South Beach, but if you're looking for
peace, quiet, and leisure-time fun, Sunny Isles beckons.
.'0- -
For more information on Sunny Isles Beach, visit ':V'/I'N 5un'JYi..~leste3ch~-'-:lmi com.
Visit travel writer Dwight Brown at '.}!ww_DwiqhtBrmvnlnk corn.
More in Style...
Comments
1
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o
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Recency I
Popularity
o
http://wwwhumngtonpost.com/dwight-brown/a-sunny-south-tlorida-vac_b_592~02.html
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NEW YORK TIMES MA GAZINE
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NEW YORK TIMES MAGAZINE
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"age:
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Sunday !Ioevember 22 2C09
NEW YORK. W
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Sunny 'sl.s Beacll
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AFFORDABLE LUXURY
South Florida's I~ading rrsorts
roll out th~ ~d carper
.
If you want to indulge yourself
(and who doesn't?), now IS the
'time to do it. Seriously. The
I
economy is steadily recover-
ing (Mr. Bernanke has made It
official), yet South Florida's fin-
est properties are still posting
extraordinary deals, many of
them creative - appealing to
special interests, holiday shop-
ping, spa, golf, etc. - and so
affordable it seems almost irre-
sponsible to turn them down.
Consider for a moment the
town of BaJ Harbour
(balharbourflorida.com) at the
northern tip of Miami Beach.
Long considered one of South
Florida's most upscale shop-
ping and dining destinations,
it's where fashionistas and well-
heeled travelers come to browse
the open-air Bal Harbour Shops
- one of the highest concentra-
tions of designer boutiques in the
country (more than 100). Visitors
book into the one-of-a-kind
accommodations right on the
beach, including the ultra-chic.
five-star ONE Bal Harbour and
the classic, European-style Sea
View Hotel. Families
come for the beauti-
ful beach and the new
Bal Harbour Kids'
Club, designed by
the Miami Children's
Museum. If there is
ever a temptation to
~eave this cocoon of
safety and comfort,
there is always the
bustling South Beach
scene just a t5-min-
ute drive away.
Even here in Bal
Harbour, there are
0.......,_
c~
U"..... Ant,....
o
winter/spring deals
to be claimed by in-
the-know travelers.
Valid for travel now
through March IS.
2010, the new "Book
Three, the Fourth Is
Free" offer is avail-
able at both the Sea View Hotel
and ONE Bal Harbour.
If you're wondering which
hotel to choose, the Sea View is
one of the town's original resorts
(opened in 1948) and retains that
timeless elegance only age can
create. Yet it's also thoroughly
modern everywhere from its
220 recently renovated guest
rooms with sweeping views of
the Atlantic Ocean or Biscayne
Bay, to its Olympic-size pool
surrounded by signature "Key
West" -style cabanas. ONE Bal
Harbour Resort & Spa is totally
different. Opened in June, it's a
bold and innovative design with
an 18-story glass fa~ade that
soars and curves like a ship's sails
over Bal Harbour's white-sand
beaches. The public spaces are
showcases for a privately com-
missioned art collection. All 124
rooms hal,/e panoramic views.
There is a 10,000-square-foot
Guerlain Spa. a signature fine
dining restaurant and round-the-
clock butler service.
HEALTH MEETS HOSPITALllY
The Canyon Ranch Hotel" Spa
in Miami Beach (canyon ranch.
com) is the latest addition to the
celebrated spa company. Opened
Just last year, the nation's first
luxury residential community and
wellness hotel and spa sits on a
beautiful six-acre property on
Collins Avenue, part of the larger
development known as Canyon
Ranch Uving. If you have stayed
at one of the company's destina-
tion spas - in Tucson, Arizona,
f<CCCunl. 'J87MA (33)
"'\lIYt:':o
and Lenox. :-1assachusetts you
will recognize many of the same
elements. All three have made
historic buildings a centerpiece
(in this case, it's the old Carillon
Hotel) and all share a deep com-
mitment to promoting health
and well-being.
Borderina 750 feet of sandy
beach, three towers hold 425
one-, two- and three-bedroom
and penthouse condominium
residences and 150 luxury hotel
suites ranging from 720 to
1.200 square feet. The level
of luxury is apparent every-
where - from the Italian
glass mosaics in the bath-
rooms to the dual flat-panel
entertainment systems in the
living rooms. There are two
restaurants: the oceanfront
Canyon Ranch Grill and the
more casual Carillon Caf~.
The other facilities are
everything you might expect
from a company that has led
the wellness and life-enhance-
ment worlds.for 30 years.
They include a beauty salon.
four outdoor pools, a tranquil
Palm Court and an extraor-
dinary 70.000-square-foot
wellness Spa offering oppor-
tunities ranging from fitness
classes and services to luxuri-
ous spa treatments, an indoor
rock-climbing wall and the
latest in cardio and strength
equipment. One of the most
unique elements is the
exclusive European-inspired
Aquavana thermal spa.
To celebrate its first birth.
day, the property is giving
a complimentary $150 spa
service credit to all those
who stay two nights or lon-
ger in selected suites before
January 15.2010. Return
guests receive a free daily
breakfast for two. To be eli-
'.., A"*-........'~....'. .......,.. .....,.........I~..(.IJ... ......;.r.,I.eU
Page 20110
Article -
1/6/108:07 pM
o .~~~--
.. NEWS
natJonal
. departmenm
dlaspora
releun
HISTORY
OP-ED
ABOUT US
'o.,qI .. AI.:,c, r-,,,,~
.:.II "W..HiCA
~~.i~t.?1
o NNPA
'ULJ1IijDUION
~
XlGroup
, ',to
NEWS
, ,
Office D,"'I!!P~ Proud Sponsor of the
:& ..., &. 175th Anniversarj of
the Black Press
~
~
DEPARTMENTS
Miami: South Beach and Sunny Isles
Beach
by Dwight Brown
NNPA Travel Writer
(NNPA) Miami Beach has been a thriving, international
tourist destination since the 19205. 'Nhat many people
may not realize is that not far from the party town of South Beach, is the quiet
Sunny Isles Beach community. Lively Miami vacation or serene Florida escape?
Pick one - or both I
South Beach
The banier island developed by John S. Collins and Carl Fisher in 1913 became
incorporated as the city of Miami Beach in 1915. During the Great Depression,
northeasterners nocked there, building small art deco hotels along the beach on
Collins Avenue and Ocean Drive between the island's southern tip and 25th
Street. This area, known as the Art Deco District, with the largest collection of
such buildings in the world, was dubbed South Beach. In the 1950s, thousands
of Cubans immigrated to south Florida, and many of them settled in South
Beach. Today, alter being reborn in the '80s and '90s, and now boasting 88,000
residents (55% of whom are foreign born), South Beach has become an
international tourist mecca.
South Beach Marriott Hotel - Off-the-Beaten-Path
Nestled in the area known as .South of Fifth Street,. sits the beach front, 228-
room, a-suite, boutique hotel South Beach Marriott (161 Ocean Drive,
http://w-Nw.marriott.com/hotelsltraveVmiamb-south-beach-maniottl). With private
balconies, two infinity pools overlooking the beach, and lounge chairs on the
shore, this renovated, art deco hotel is a peaceful refuge from bustling, trendy
Ocean Drive .North of Fifth Street.. DeVito South Beach is one of many pricey
neighborhood restaurants that charge an arm and a leg for food that is not worth
the money (one example: $49 for a 14-ounce New York strip steak, courtesy of
owner actor Danny DeVito).
Instead you can enjoy reasonably priced rigatoni with sausCJge, spinach, tomato
and shaved Parmesan cheese at the Marriott's Deco Blue Restaurant, for just
$151 After dinner, stroll to South Pointe Park. at the far end of South Beach,
where you can catch the sunset or the gigantic cruise ships as they set sail from
the Port of Miami Cruise Terminal.
People-watching in South Beach
Lincoln Road. between 16th and 17th Streets. spans the island from the Atlantic
shore to Biscayne Bay.
Lincoln Road, from Washington Avenue to Aiton Road, is an open-air pedestrian
mall. It's lined with hot nightdubs (Justin Timberlake hangs out at a dub called
Set), boutiques (Bebe, for women's apparel), retail ouUets (Banana Republic.
Pottery Barn, William Sonoma), the Colony Theater (South Beach Comedy
Festival and dance concerts). Lincoln Theater (home of New World Symphony).
and the 18-screen Regal South Beach Cinema.
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Outdoor cafes, espresso bars and taverns provide ideal places to sit and watch
the stream of international tourists, locals, skateboarders, models, actors,
sidewalk musicians and more.
Lincoln Road Restaurants Abound
See and be seen at the chic outdoor cafe Segatredo Zanetti (1040 Lincoln
Road), where the bohemian and glitterati gather on chairs and sofas.
Sip an Italian mojito (fresh lime, mint leaves, basil leaves, cherry tomato, white
sugar, oregano, salt & pepper, splash of tomatoes juice) and dine on the seared
salmon over arugula with ginger, fennel, oranges, and citrus vinaigrette. Or try
the tlat bread Quattro Stag Ion I pizza at Spris (731 Lincoln Road), which features
mozzarella, mushroom, artichokes and ham. Tiramisu (721 Lincoln Road) has
tasty Northern Italian cuisine: costo/etta dl vitello alia Milanese (a breaded,
butterflied 12-ounce veal chop served over greens, topped with marinated
tomatoes), and Limoncello (a lemon liqueur from the Sorrento region that tastes
like strong lemonade).
Live jazz music streams out onto the sidewalk tables at Van Dyke Cafe(846
Lincoln Road), a popular restaurant that's part brasserie, part nightclub. Burgers
and breakfast are the draw here, along with local bands that often feature jazz
students' debuts. Van Dyke's biggest calling card is the key lime pie-Miami's
bestl
Things to Do in South Beach
The concert hall Fillmore Miami Beach at the Jackie Gleason Theater showcases
high-entertainment events: Labelle's reunion tour, the annual premiere of the
American Black Film Festival, and touring Broadway shows such as Rent. Every
year the Miami Beach Convention Center attracts the popular Art Basel Art
Show, South Florida Auto Show, and South Florida Boat Show.
.
It's easy to pick up a game of tennis on one of Flamingo Park's 17 clay courts;
the park also has a soccer tleld, basketball court, dog park and friendly people.
The shoreline between 15th and 25th Streets is jammed with bikini-clad
swimmers sun worshippers from around the world, providing a beach scene that
rivals Rio de Janeiro or the south of France.
Sunny Isles Beach
When the Haulover Bridge was completed in 1925, the 2.26-square mile tract
called Sunny Isles-the Venice of America-became accessible from Miami
Beach. It attracted developers who widened streams, dug canals and created
islands for waterfront properties on Blscayne Bay. A less populated (20,000
people), oceanfront community, bordered by the Atlantic Ocean on the east and
the Intracoastal Waterway, Sunny Isles is just 11 miles up Collins Avenue from
South Beach.
Vintage, 1950s motels and intimate beachfront hotels from the 19505 sit slde-by-
side with new luxury high-rise condominiums and elegant hotels.
Trump International Resort and Spa
The Trump International Resort and Spa (18001 Collins Avenue,
http://www.trumpmiami.coml) jets up 31 stories high and has spectacular views
of the Atlantic Ocean and a beachfront that runs forever. Among the 339 rooms
are one- and two-bedroom suites with living rooms and kitchens. Vast marble
bathrooms with Jacuzzis and walk-in showers are private, and so are the
balconies. The contemporary American menu at the hotel's indoor/outdoor
restaurant Nemoi's has a tropical tlare: mojo skirt steak (with com and tomato
relish, plantain chips stewed black beans and mojo-chum); salmon adobo (chili
spice-rubbed salmon, with tostones papaya-mango chutney and crema);
lemongrass tlan; cocktails include a blackberry caipirinha (homemade
blackberry-orange marmalade, minI and cachaca). Staying in one of the private
cabanas, where massages are available, is an added luxury when you're
lounging on the beach or by the hotel's pools. The grounds include two condo
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towers and four tennis courts. The gym is well- equipped, enabling guests to do
a full workout, which they can follow with a relaxing facial, mineral bath, or body
scrub at the Aquanox Spa, which caters to both men and women (from body
wraps to waxing). The Traveling Man two-hour treatment ($225) features a brisk
salt and eucalyptus oil exfoliation, followed by a eucalyptus herbal bath and ends
with a relaxing massage.
In and Around Sunny Isles
A 10-minute drive down to 9700 Collins Avenue takes you to the upscale Bal
Harbour Shops mall, which Is as ritzy as Rodeo Drive or Fifth Avenue. Armanl,
Saks. Tiffany, and a host of luxury stores and restaurants make this Florida's
hottest shopping destination.
The city provides free shuttle-bus service to the Aventura Mall (19501 Biscayne
Blvd.). A short ride to 192nd Street. across the Lehman Causeway you'll find
Bloomingdale's, J.C. Penney, Macy's, and Nordstrom, as well as an Apple store
and a 25-screen multiplex.
Charter boats docked along the Intracoastal Waterway at Haulover Beach Park
offer deep-sea fishing. Haulover's nine-hole par 3 golf course and tennis courts
beckon enthusiasts.
If you want to see how the locals spend their leisure time, head to Oreta River
State Park for the mountain bike trails, kayaklng, canoeing and picnic pavilions.
Every October, the Sunny Isles Beach Jazz Festival attracts musicians from
around the world, such as the Neville Brothers.
It's your choice: Partying and people-watching in trendy South Beach, or a quiet
vacation in Sunny Isles. But you don't have to choose. Spend some time in
South Beach and Sunny Isles and get the best of both worlds.
Visit NNPA Travel Writer Dwight Brown at www.DwightBrownlnk.com.
o
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Sunny Isles Florida
Posted December I, 2010 by:Flora 0 CommentslQ}
o Comments(O)
Why People Relocate to Sunny Isles, Florida
The dream of paradise that is embedded in American popular culture includes beautiful beaches, ample sunlight,
palm trees and luxurious living space. When all of these conditions are found at a location conveniently close to a
bustling metropolis, it is not surprising to find paradise-seekers flocking to it in ever-greater numbers. Once called
"the Venice of America." Sunny Isles, Florida has all of these desirable criteria - and then some. Located on a
barrier island minutes from luxurious Bal Harbour and downtown Miami, its 2.5 miles of fine sand beaches attract
nearly a million vacationers each year.
Located in Miami-Dade County, Sunny Isles is halfway between downtown Miami and Fort Lauderdale. In addition
to fishing on its landmark pier, it otTers water sports of all kinds, including boating, sailing and windsurfing. The
area has plenty of fine dining, shopping and entertainment options that are conveniently located nearby. Traveling to
and from the area is easy as well, as it isjust minutes from both Miami International and Fort Lauderdale
dtemational airports. .. .
Sunny Isles is sometimes called "Little Moscow" because of its high population of Russians and Russian-Americans.
Italian, Polish, English and German residents also form significant percentages of the population, and the city has the
17th highest population ofIsraelis in the United States. Such mixed demographics make for a very culturally diverse
and exciting living experience for residents.
Given the area's appeal to tourists and residents alike, Sunny Isles real estate is a hot commodity, with increasing
demand for oceanfront condos so there are no discount supplements. The Sunny Isles and Bal Harbour areas abound
with beachfront residential condominium towers, such as the Regalia. the Trump Towers and the Jade Ocean.
Buying or renting a condo is a popular option in Sunny Isles, and it doesn't have to be as expensive as one might
think. Luxury condominiums on the local beaches can run from five to eight figures, and all are considered a great
investment due to their optimum location.
With so many visitors flocking to Sunny Isles each year, tourism is a major local industry, and many residents
depend on it for their livelihoods. But the area's close proximity to Miami also offers residents a wealth of diverse
economic opportunities; Miami is a major hub for international business and is also home to major corporations,
from Burger King to Carnival Corp.
From the retiree to the young family to the business professional, a diverse range of people chooses to relocate to
Sunny Isles. Living in this area otTers activities and sights that fully satisfy a variety of tastes. Many come to
vacation, but there is also a growing population of year-round residents. According to present trends, people will
continue relocating to Sunny Isles in even greater numbers. and the reasons are as clear as the surf.
o
http://budget-travel. bri II iant4biz.com/sunny-i sles-tlori dal
12/1/20 I 0
.
Stephen Daniels is an acclaimed http://bit.ly/a8><7RO researcher. If you are interested in Sunny Isles real estate, he
highly recommends http://w~w.sunnyislesreaJestatecondos.com . Their experienced agents specialize in oceanfront
condos for sale or rent, home listings, investment properties and more.
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Home: BlQ~: · W ATERWA Y REALTY. ADVISORS · CONSULTANTS. REALTOR~. NOTARY PUBLIC:
Keystone Point · Sans Soud Estates. Bal Harbour. North Beach · Fisher Island · N.ormandy Isle · Sun~es Be_as
Shores · Eastern Shores · \-1iami Beach. Real E_~tate S_<!les_&.J!entals
THE "'ENI(~E OF A:\IERIC.,\,..., Sl!~NY ISLES BE.\CII ,..., GL."\D TO Bl
ON THE BEACII
SUNNY ISLES BEACH - THE VENICE OF AMERICA
Sunny Isles Beach, the city of sun & sea, is located on an island in the northeast comer of Miami-Dade County
Beach is bounded by the turquoise-blue waters of the Atlantic Ocean on the east and the Intracoastal Waterway on
City of Golden Beach lies to the north; Bal Harbour and Haulover Park are immediately to the south.
In 1920 Mr. Harvey B. Graves, a private investor, purchased a 2.5 square mile tract of land for development as a tou
named it Sunny Isles - The Venice of America.
CFive years later the completion of the Haulover Bridge made the area accessible from Miami Beach. Develop,
widened streams, dug canals and inlets, and created islands and peninsulas with waterfront properties on Biscayne B
FULFORD'S FOLLY
In 1926, with nearly One Million Dollars, a group of investors built an all-wooden racetrack with stands for 12,0'
After just one 'international auto race,' the track was destroyed by a hurricane, its wooden beams blown allover the
observers believe this event, dubbed 'Fulford's Folly,' helped to spur the auto races at Sebring and Daytona.
Sunny Isles developed slowly until the 1950's. The Golden Strand, the first 4-story hotel on the beach in this area
1946. The Ocean Palm, the first two-story motel in the USA, was built in 1949.
FAMOUS VISITORS AND RESIDENTS
The Golden Strand served for many years as a majestic enclave for the rich and famous. Visitors included AT
princess Grace Kelly; industrialists such as the Du Ponts, Guggenheims and Vanderbuilt's; celebrities such a
Lancaster, Mike Todd, Joseph Cotton and Gary Cooper; band leaders Benny Goodman, and Guy Lombardo; and no
major league baseball star Babe Ruth and politician Ted Kennedy.
The ncatle~ of Rock & Roll fame were also regular visitors to Sunny Isles
c)lSTORIC FISHING PIER
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In 1936, the Sunny Isles Pier \vas built and quickly became a popular destination for tourists and fishermen. The
was designated an historic site in 1982, and is still used by fishing enthusiasts, tourists and sightseers from around tf
DEVELOPMENT IN THE 50's & 60's
o During the 1950's, the first single-family homes were built in the Golden Shores area. More than 30 motels Spl
Collins Avenue during the 50's and 60's, including the Aztec, Driftwood, Thunderbird, Sahara, Dunes and Gole
collection soon became known as "Motel Row" and tourists from allover came to enjoy these motels of exot
themes.
The City of Sunny Isles Beach was incorporated on June 16: 1997 out of the unincorporated area of Miami-Da
operates under ordinances of the City, the Charters of the City, Miami-Dade County, and statutes of the State of Flor
MA YOR DAVID P. SAMSON
The founding father and first mayor of the City, David Samson, passed away unexpectedly October 12, 2003 whi
second term in otlice. As required by the City Charter the Vice Mayor, Norman S. Edelcup became Mayor.
SUNNY ISLES BEACH - THE FLORIDA RIVIERA
Sunny Isles Beach is experiencing a redevelopment renaissance on the east side of Collins Avenue (Oceanfro
corridors and beach access pathways will always otTer residents, visitors and guests; "A LIFE WITH A VIEW." 1
Collins Avenue, the City is building parks, improving the infrastructure and laying the groundwork for future redeve
emphasis of most of the redevelopment is on residential condominium construction. Luxury Oceanfront Sky Homt
replacing outdated motels. Much of this residential construction is not intended for year-round occupancy. Howe
show a steady growth in young families who want to be and live near the ocean.
The City's three single family communities - Golden Shores, Atlantic Island and Golden Gate, a new luxury e
gnorthem tip of the City - are all situated on the Atlantic Intracoastal Waterway.
The City of Sunny Isles Beach is quickly becoming known as the Florida Riviera.
.{ 'I' ;Ii ./,'./ 'Ii Iii. 1\ r 1/1/1 It;;// Ju/ iU':ilf"/( {/ ti('lIl 1:/1 \
Featured Properties I PropertY Search I Company Listin~ I Otlice Profile I Contact Me
You can find great local Florida Real Estate information on Localism.com . Mott Marvin Kornicki, R
Waterway Realty, REALTORS@ · is a proud member of the ActiveRain Real Estate Network, a fre
community to help real estate professionals grow their business.
Acqu.Hna . Arten Hou. 100 . Art... Howe 300 . Art... Hou. 500 . Awenturlllluch Club. Awl" . II., Country Club. CIIrlbbe.n IIreen. O. VI
How. . Florict. Ocean Club. J" Oc.... . Golden II., Cub .JHe OcUlI . lOng O.YId . KInp Point Impert.. . a.. Pert. . La CIIrtIer . Le ""1_
Merld... . Le MontE"m . Le Rlchelleu CO-OP. Les Pella.. . M Ruort Re"'nca . M.rbel.. Towu . Marco Polo leach ReMIt . M.rt... II., Clu
Club · MHlennlum . Ocean One ( Ocea..I). Ocea. Two (Ocea.. 11). Ocea. Thr. (Oc... III) . Oc.... Four (Ocu.. 4, Oce... IV) . Oce...... I (Oceanl
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SIIMrII IleKfl Club. Towne Ro,.1e . Trump Toww 0.. (TrUIllp I) . Trump Tower Two (Tru... n) . Tru... TOMr Th.... (Trump III) . Trump Inten
PalKe . Trump Ro,... . Wlnttoft T~ 100 . WIn... Towe... 200 . WI..... TOM'" 300 . WInttD. T~ 400 . Win.... TOM'" 500 . Wlnsta
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SUNDAY l'ELEGRA~1
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00ubIetree Ocua PoiIt IesOft
11375 CoIIns Avt.
866-623-2678
www.ocealpOintresort.COIII
SuItes w#dt tltchens, from $260.
TI'1Iqt ~.....
Resort
1800 1 CollIns Avt.
305-692.5600
www.tn.mpmlani.COlll
From $399.
WheN to Nt
~Temma
18090 Collins Ave.
305-792.2355
www.latemmroma.ccrn
Autt8rtIc: ItaIan fare. Entrees
S13.U8.
[plan Gcumet....
17190 Cc6Is Ave. .
305.672.1861
WWW.~conI
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SeIf-serw cafe. Buffets S 17. S20.
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Samson Oconfroat hit
17425 Co/I"ms Aw.
www.sibft.ne~~
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l1te Sahara Beach t1ub camels have been a familiar sun~ fsh~
~ight since 19$3. The complex nowoft'ers long. term rcn . s.
Plge 2 01 2
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figures have been roaming the
front lawn since 1953; and the
1967 Newport Beachside. where
lke and TIna 'l\uner perfonned.
At the weU.malJrta1ned New-
port, orange, aqua, and lime-
green rooms feature pull-doWJI
Murphy beds ~nd sliding roo..
dividers. Guests time-travel 00ck
to a sprawling pool of pink and
aqua tiles, with a thatched.roof
bar nearby and retro poolside d0-
ings like bingo i\lld limbo. The
room rates are retro, too. at $136-
The ~ewport now owns the
famed 1936 pier that stretches
into the sea by the pool dedt.
WlIt-ther you seek nostalgill or
crave sophistication. Sunnv Isles
~1s back with both.
Dia7U! Speartl Tria"t can be
muhed at dtrlant@gmaiLrom.
c ~_. BC.o'~ SiI..NO"~ .:'\LeGE
...~,,_.....~
The Sahara Reach Club l'<lmels have been a familiar Sunny Isles
sight~ince 1953. The complex now otTers long.term rentals.
P~2of2
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OJ. "
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l'lOStalgla, ChiC mix well In :)unny Isles - lhe tloston (jlobe
. ,
S.gn in i r~f~qI5!er :~O'N
bostOI1.con1
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Page 1 of 3
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~iome Ot:i/V(:ry i[he !l~oston \510bt
leevtng it all behInd. _! Jt. ~
,/" sure sign y04lVe escaped completely. ~ .....
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HOMe TODAY'S GLOBE NEWS BUSINESS SPORTS LIFESTYLE A&E THINGS TO DO TRAVEL CARS JOBS REAL ESTATE
LOCAL
Eiplore New Eflgland Boston Visrtors' GUide Destinations Vacation Deals lodging Fi.ghlS Readers' P!'lotos Fall GUide
HOllE ,TRAVEL ,DESTINATIONS 'uS. BOSTOI<t'GLOBE STORIES ABOUT rHE u.S. ,FLORIDA.
FLORIDA RESTAURANTS HOTELS ATTRACTIONS
Nostalgia, chic mix well In Sunny Isles 'll\t l105lol\~lobt
.~
?+:, SaIl.. BetlCh ClUb camelS have been a ramlliar Sunny Isles 'lQht .IOCO 1953. The complex now offers
v-term rent.... (Olano Spearo Tnant for The Boston Globe
By Diane Spe_ Triant
Globe Comtspondent I November 1. 2009
E-mail I
(ahoo' Buzz I
Print I
Reprints I
Shan. ThIS
Text size - ..
SUNNY ISLES BEACH, Fla. - If you remember this c:ity from its heyday in the
19605 and '70S, names like Golden Nugget, Carousel, Chateau, Thunderbird,
Dunes, or Tangiers will be familiar. They were all motels situated along Collins
Avenue in an unbroken 40-block rowan the Atlantic Ocean just north of Miami
Beach, above IS6th Street.
n Discuss
'J.'~ COMMENTS (01
Most were two-story, H-shaped complexes
spilling onto the beach, with rectangular pools
and diving boards. The units typically offered
kitchenettes for guests reluctant to battle the
lines at popular restaurants like Arthur
Wilde's or Grandma's Kitchen.
RELATED
. PLAN Florid. trave' guide
If You Go
During dreary mid-20th century winters
plenty of snowbirds came here to soak up the
sun, stroll the 887-foot-long ocean pier at
167th Street, and eat jaw-locking sand\~iches
.it \\'olfie Cohen's Rascal House deli on Collins
Avenue.
Wh.re to slay
Doublet,... Oc..n Point RHort
17375 Collin I Ave.
('0623-2878
..1 cceaflpo,ntresorl ';om
The weallhy vacationed at the Eden Roc or
Fontainebleau hOlels in ~(iami Beach proper,
but for the average postwar families, "motel
ADVeRTISeMeNT
"
BOOK A TRIP
FIIgh18 II FIIgh18 + Hotel. I
From IBoslon. MA. USA - logan I To I
O.parta /11/1612009 [:;!l Retum.111/2312009 @!I
Adul18 f13 Children f03 Sf'AIlC/.
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fOP 50 'lCARIEST OOIlIES
http://www.boston.comJtrav~)/getawayslusltlorida/articlesl2009/11/0 I/nostalgia_ chic _mix_ well_in _ sunn...
11/2/2009
Nosta.lgia. chic mix \\'~ll in Sunny lsl~s - n:~ tloston lilobe
row" in Sunny Isles - with its steel-drum
bands, shuffleboard tournaments, and
beachside jukeboxes - was paradise enough.
But the 1980s saw motels begin to shutter, as
interest gravitated to South Beach. Today,
motel row is largely history, and Rascal House
- the last holdout among those old restaurants
- closed last year.
SUites With ~itchens, from 5260.
Trump International Beach
Resort
18001 Collins Ave.
0.692-5800
'NWW trumpmlaml com
From $3911.
Whtre to t.t
Any 40-block stretch of real estate sandwiched
between the Intracoastal Waterway to the west
and Atlantic to the east is unlikely to remain
stagnant for long, however. The Doubletree
Ocean Point Resort & Spa was the first to see
the possibilities.
L. Ttrrazz.
180110 Collinl Ave.
305.792.2355
www.laterrazzaroma com
"The hotel opened in early 2001 as the Ocean
Point," says Harald Bindeus, the resort's
former marketing director. "In 2005 it
converted to the Doubletree franchise. It was .
. . the first to start the renaissance of Sunny
Isles Beach."
Authentic Italian fare. Entrees $13-
$28.
Epicure Gourmet M.rktt
17190 Collins Ave.
305-&72.1861
Sunny Isles (which once self-consciously
called itself North Miami Beach) has
encouraged others to follow the Doubletree
lead: Acqualina, a favorite of affluent
Brazilians and Russians; and Le Meridien, self
-described as "a chic location [with] European
Riviera-style luxury."
www ep1curemarkel.com!sunny-,sIE
Self-serve cafe. Buffets $17-$20.
Whit to do
S.mlon Oce.nfront Plrk
17425 Collins Ave.
Perhaps the most eye-catching addition is the
Trump complex, with cruise-ship-Iike
smokestacks that evoke the opulence of ocean
travel. Inside the Trump International Beach
Resort, delicate orchid plants, water cascading down glass, and the sounds of
muted jazz ooze sophistication. Kids go wild for the three poois, waterfalls,
arches, and grottos reminiscent of a national park. The poolside cabanas even
offer air conditioning and 'lVs.
O".sibft.neupar~S_\l~bert
_~..mson.asp
The city has added more than hotels, beautifying the area with tropical
plantings, and increasing green space with parks and beaches. The nearby Bal
Harbour boutiques satisfy serious shoppers, and for club-goers, South Beach is
a car ride away.
As tourists rediscover Sunny Isles, new eateries follow. ~arcello Giancaterini,
the proprietor of La Terrazza - an "eclectic Italian" restaurant - is a Rome
native. He abandoned South Beach for Sunny Isles Beach.
"I was one of the first in South Beach," he says. "I had a restaurant there and
entertained many celebrities like Sylvester Stallone. But more than 300
restaurants opened and it became too hectic, with kids partying into the late
hours."
By lantern light, a mix of businessmen, old-timers, and tourists dine on penne
with flaming pink vodka sauce, fettuccini gambera (shrimp, zucchini, garlic,
olh'e oi!), or fresh-caught grouper in lemon-wine sauce.
Oother newcomers are Neomi's Latin-fusion grill in Trump International; Timo,
'-ring rock-shrimp pizza; and the Epicure Goumlet :\farket & Cafi!. Epicure
Altered Slates' and uther
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,'-'hO! I r THIS I .S r
http://www.boston.com/travel/getaways/usltlorida/artides/2009/l I101/nostalgia chic mix w~1l in sunn...
- - - --
11/2/2009
Nosta,lgia. chic mix well in Sunny Isles - The Haston lilobe
prepares stuffed cabbage and brisket - staples of the revered Rascal HOllse.
formerly located on the same spot.
Epicure's approach recognizes a yearning in some who visit to relive the old
. Sunny Isles. There is the (Days) Thunderbird ~lotel, with a vintage 1955 aqua
CTd Thunderbird in its lobby; the Sahara Beach Club, where camel figures
. .lve been roaming the front lawn since 1953; and the 1967 Newport Beachside,
where Ike and Tina Turner perfomled.
At the well-maintained Newport; orange, aqua, and lime-green rooms feature
pull-down Murphy beds and sliding room dividers. Guests time-travel back to a
sprawling pool of pink and aqua tiles, with a thatched-roof bar nearby and retro
poolside doings like bingo and limbo. The room rates are retro, too, at $136.
The Newport now owns the famed 1936 pier that stretches into the sea by the
pool deck.
Whether you seek nostalgia or crave sophistication, Sunny Isles Beach is back
with both.
Diane Speare 7riant can be reached at dlriclTllC;(l.)/1/C1;I,l'll/1/. ·
() Copyno/'lt 2009 Globe N"",spaper Company
Start your week off right with in-depth coverage. Subscribe now to the Globe.
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http://www.boston.com/travel! getaways/usltloridalartic les/2009l11 101 Inostalgia _chic _ mix_ we 11_ in _ sunn...
11/2/2009
SUNDAY TELEGRAM
C'ate.
LOC3:lOn
(;;'cul.!lor C~..)
Type (Frequoncy)
",:ge:
j( eywcrd
-
Sur-day '<<>v~rrter 01 2:J09
WORCC3TCR, ~.lA
')9 755 '7)
'\ow,paper is)
1,12
Sunny :&'&$ Beach
o Nostalgia, chic mix well in Sunny Isles
By DiaDe Speare n1aDt HanJd BindeuI, the I"PSnt'l ~
GLO" COlluro"DL'fr mer martIctin& dlrectar. -10 :1005
SUNNY ISLES BEACH. FIL - It conwrted to the Doubletree
1l)'OU remember tblJ city from 111 traachJIe. It wu . . . the ftnt to
heyd&J In tbe 19601 and '701 start the rtnaill&DCe of Sunn,
rwnslilll! Golden Nuget. c,.;. IsIeI BeadL-'
ousel, Chateau, Thunderbird, SWlD;y III. ('N~ ODCe sell-
0uDeI, or 'nu1Iien wID be famil- conscious" caned Itself Nortb
Iar. They v.ee aD motell sttuaIed Miami Beacb) b. encour....
alol1l CoBlns Avenue In an uu. othen to fellow the Doubletree
broken 4O-bloc:k row on 1I1t AJ,- 1-= A.c:qua11na, a ~ ~ do
1ande OCean JUIt north of MIamI tluent BruilllDl and RussiaaI;
Be8c:b. above 156th Street. and Le Meridlen, self4elcribed
MOlt wert two-stor" H- u -a chic location [with] Ew&
shaped complexa splWq onto pe&n Rlvlera-style IIlmJ')t"
the be8cb, wIb rec:tansu1ar paoli rerbapt the mOlt eye.catcb-
and dh1q boardl. The unlm Ins additioD II the 1h1mp co.
typJcaD.y oft'ered kitc:benettel for pia, wttb~ sm_
JIletti reluc:tant to battle tbe stacU thI& evdre the opulence ci
linea at popular restaoraDtIlOIIl oc:eaa travel. Inside the Ttump
Arthur Wilde's or Grandma" International Beadl Raort, deJI.
KItrhen. cate <ftbId pIanta. watIr cucM-
0urInI dreu7 mld-~ am- . 1111 dowD.,... and the IOUndI
twy winterl pl_ of snowblrda of muted Jill ooze sopblstica-
c:&Dle here to soak up the sun, don. ICJdlao wiJd for the three
stroll the 887.foot.lolll oCean pooll, waterfalll, arc:bel, and
pier It 167tb Street. and tatja... grottaIl'I!"'ln~ ora national
IockInI sandwicbellt Wolfte ~ parIL Tbe poollide cabanaI even
hfJl" RucalIJoUle dell OIl Col- otrern:r:.n::,U:=~
O I1DIAvenue.. boteII. beauUfyfns tbe ~ with
1be ~ VICItIoned It tbI troplc:al p1antlnp. and I~
Eden Roe or Fontainebleau boo InI areeD sp..... with parka and
tell in Mfaml BeM:b proper, but beIcbeI. 1be nearby BaJ HaIbour
for the aveI'IIII! paItwIr familleI, boutlquel ..u.fJ smoUl shop.
-motel row" in Sunny Islel - pen and for club-pn South
with 111 steekfnuD bu1dI, shaf-' ,
lleboard tournamentl, and Be8dllsaClll'ride~
belchside'pl~ WIt para. AI toorliU redllcoYer Suno,y
d1Ie eDOUIb. But tbe 19801 saw 1aJeI. new eatr:rieI rono. Marcel-
mot.eJl beiIn to mu. u Iota'- 10 Gf.~ the prop1etGr of
ell gravttated 10 South BeIdL '(b. La Terrazza - an "eclec:tlc ltaJ.
dQ motel row Is laraelJ history, laD" restauraDt - III a Rome n.-
and Rascal Hou.. _ the iut tJve. He abandoned South BeadI
holdout amolll tJx. old restm- ill' SunD,J 1s1e18e8dL
raotI _ doled last yea "I WII one oftbe ilrIt In South
An3 4O-block Itretdl of real Beacb.- be SQ'L "I had & ~
estate sandwlc:bed between the rant then and enterUlDed IDIDJ
Intracoutal Waterway to the celd:lrlt1r.llJke Sytvester StaDone.
welt and Atlantic 10 the e.ut II But more than 300 restauranta
unliMlJ to remlln stapant for o~ and it became too t.diI:.
lona. however. The Doub1etree ;:::"~dI partytnc Into the lata
Oc:ean Point Resort . Spa wu By lanf:l!m II..... mix 01'-..1
the ftJ'It to see the poutbWdeI. ~ a ......
"1'11e hotel opened In early Desantn, oJd.dm~ and tour-
2001 u the Oc:ean Point." sl)'I IstI dine OD penne with 8amin1
pink vodka sauce, feUua:lDi gaD
C 1'3e. SuNCAl'rrlCOn.A"
..I'\qt.-n_.......
bera (shrimp, zuc:c:biDl, garlic,
olive oil), or fresb.au&bt gronpel'
in lemo...wtne I&\lCI.
Other lkwcomen are Neomrt
LIIin-fusion srm in 1lump In....
national; TImo, offeril1l rock-
sbrimp pizza; ADd the Bplc:are
Gourmet MuUt..Cd. Epicure
preparel stuffed c:abbap and
brllMt - stap1el of the revered
Raaal Houe. formerly loc:&tecl
on the same spot.
Bplc:ure's approlId1 recopli.zs
a yeamJllI in some who visit to
re1fve the old Sunny IIJa 1bere
Is the (D.IYI) Thunderbird Motel,
with . viDtql1955 aqua Ford
Thundelblnl in I1IIobbr. the s.-
han Beacb Club, when camel
ftJllrea ha.. been roaminl the
front lawn since 1953; and the
1967 Newport ee.....eIM. wbent
DIe and 11Da Thmer perbmed.
At the weD-maintaJned New-
port, oraDle, &qna. and lime-
greeD rooms feature pull-down
MurpbJ bedI anclslidilll room
dIvIdsI. GuelItI tll>>traveI back
10 a sprawllnl pool of pink and
aqua mea. with . tNIIdled-roof
bit DfUtlJ and rebu pooGide cb
il1llllU bJDJD and limbo. The
room I"ItII are retro, roo. at $1.
Tbe Newport now ownl tb.
famed Ii. pi. that stletcllel
Into the.. b1 the pool deck.
Whetb. )'Ou seek nostalgia or
aave sophlltic:atJon, Sunny IaIs
Be&cb is bIck wttb botb.
Dioll. 8p.0,.. n;o,.t eo,. b.
7"IJI1I:Iwl at darlant@.rmaiLaJIII.
Paget 012
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Account IC87SM ;26)
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iSnstnn !jlt11~nlJ Oilnbe
Cal~.
Loca.:ion
C 'rCUIA~or ,DMA)
~ypo iF'cquency)
~:go:
'-:eywcrd
S~rd~Jy ~~errtel 01 2~J9
OOSfO/\ 'l.A
549 !ioe .7)
f\cwspc~er (5)
M2
Sunny 'ties Seach
oNostalgia, chic mix well in Sunny Isles
If you go . . .
Where to sta,
Doubletree Oce~n Point Resort
17375 Collins Ave.
866-623.2678
\vww.occanpointrcsort.com
Suites with kitchens, from $260.
Trump International Beach
Resort
18001 Collins Ave.
305-692-5600
www.trumpmiamLcom
From $399.
Where to eat
uTerrma
18090 Collins Ave.
305.792-2355
www.laterranaroma.com
Authentic Italian fare. Entrees
$13-$28.
Epicure Gounnet Market
1 7190 Collins Ave.
305-672-1861
www.epicuremarket.com
/sunnyjsles
Self-serve cafe. Buffets $ 17 -$20.
eWhilttodo
Samson Oceanfront Part
1 7425 Collins Ave.
www.sibfJ.net./parks-9ilbert
_samson.asp
By Diane Speare lrtimt
GLOIlltCOUElPONDDn'
m TNNV ISI Rlil BRACH FIa. -
If you remember this city from Its
heyday in the 1960s and '70s,
names like Golden Nugget, Car-
ousel, Chateau, Thunderbird,
Dunes, or Thngiers will be famil-
iar. They were aD motels situated
along Collins Avenue In an UD-
broken 4-O-block row on the At-
lantic Ocean jllrt north of M1amI
Beach, above 156th Street.
Most were two-story, H.
3haped complexes spillinR onto
the beach, with rectangular pooll
and dlvil1l boards. The units
typically offered kitchenettes for
guests I'l'luctant to battle the
lines at popular restaurants like
C .."OC. BOS~ SJ"'eOAl' GLC9I
.. "'-'* n.-........
o
Arthur Wilde's or Grandma's
Kitchen.
During dreary mid-20th cen-
tury winten plenty of snowbirds
came here to soak up the sun,
stroll the lt87.foot-Iong ocean
pier at 167th Street., and ealjaw-
locking sandwiches at Woltie Cc>
hen's Rascal HOWle dell on Col-
lins Avenue.
"The wealthy vacationed at the
F.den Roc or Fontalnt.'bleau ho-
tels In Miami Beach proper. but
(or the average postWar (amUles,
"motel row" In Sunny Isles -
\\;th Its steel-<1rom bands, shuf.
tleboard tournaments, and
beachslde jukeboxes - was para-
dise enough. But the 1980s saw
motels begin to shutter, as inter-
est gravitated to South Beach. To-
da~ motel row Is largrly history,
and Rascal House - the last
holdout among those old restau-
rants - closed last year.
Any 4-0-block stretch of real
estate sandwiched between the
Intracoastal Waterway to the
west and Atlantic to the east II
unlikely to remain stagnant for
long, however. The Doubletree
Ocean Point Resort &: Spa was
the first to see the possibilities.
"The hotel opened In early
2001 u'the Ocean Point," says
Harald BlndCWI, the resort's fori.
mer marketing d1rectoJ: "In 2005
It converted to the Doubletree
franchise. It was . . . the first to
start the renaissance of Sunny
Isles Beach..
Sunny Isles (which once self-
consciously called Itself North
Miami Beach) has encouraged
others to (allow the Doubletree
lead: AcquaUna, a favorite of af.
fluent Brazilians and Russians;
and Le Meridlen, self-descrlbed
as "a chic location [with] E~
pean ltivtera-style luxury."
Perhaps the most eye-catch-
inK addition Is the lhtmp com-
plez, with crufse-shJp-llke sm~
stacks that evoke the opulence of
ocean travel. Inside the Trump
International Beach Resort, deli.
cate orchid plants, water cascad-
1111 down glass, and the sounds
of muted jazz ooze sophistica-
tion. Kids go wild for the three
(lools, waterfalls, arches, and
grottos rcminlsccnt of a national
park. The poolslde cabanas even
offer air conditioning and lVs.
The city has added more than
ho~l!l, beautifying !he area with
tropical plantings, and Increas-
1111 green space with parks and
beaches. The nearby BaJ Harbour
boutiques satisfy serious shop-
pers, and for dub-geers, South
Heacb IS a car nCleaway.
As tourists mllscover Sunny
Isles, new eateries follow. Marcel-
lo Glancatertni, the proprietor of
La Terrazza - an "eclectic Ital-
Ian" restaurant - Is a Rome na-
tive. He abandoned South Beach
for Sunny Isles Beach.
"I was one of the first In South
Beach:' he says. "I had a restau.
rant there and entertained many
celebrities like Sylvester Stallone.
But more than 300 restaurants
opened and h became too hectic,
with kids partying Into the late
hours."
By lantern Ilght, a mix ofbusi.
nessmen, old-timers, and tour.
Ists dine on. penne with flaming
pink vodka sauce, fettucclni pm-
bera (shrimp, zucchini, garlic,
olive oil), or fresh-caught grouper
In lemon-wine sauce.
Other newcomers are Neomi's
l.a.tin.fuslon grill In 1h1mp Inter-
national; Tlmo, offering rock-
shrimp pizza; and the Epicure
Gourmet Market &: C~. Epicure
prepares stuffed cabbage and
brisket - staples of the revered
Rascal House, formerly located
on the same spot.
Eplcure's approach rccognjzes
a yearning In some who visit to
relive the old Sunny [..Ies. There
Is the (Days) Thunderbird Motel.
with a vfntage 1955 aqua Ford
Thundertllrd In its lobby; the S&-
hara Beach Club, where camel
._~~
:> ~ . -I:;;:
,(:r '~:~~:~
~t. ...
" . "1,'1
," .,... -."
.' '. .' ~. :. ; ~ :;,
. .' k~
P3ge 1012
"a:ounl' lC876AA (19)
..... ..
"Of~. 01"'" jPC" ~ 1M ..........
AVENUE
Dala:
Lowlon:
Circulation (OMA):
Type tFrequency):
Pag.'
Kevword:
Sunday. March 01. 200ll
NEW YORK NY
54.500 eNiA)
Magazine (11 y)
116
Sunny III.. Beach
o
AVENUE property
740 and Sunny
Why Sunny Isles I3each wiu always shine bright
'r DELrIlIN[ B.\RlJUIRDJI'\~
Oi
T". ~ II ,.' F\A_..... crd h NlT'Idl:iII 01
FebuaIy. 'ItIIIccrN 10 Scull FIaIda. ~ 1he .... It
sl'llnrlg cn:I N c" eft ill.......,.. COle n pore
SuYlV 1118I Beacn. PiIIIhaplI 1he blIII ~ 01 en
uba'1 r8l'l8WCl tlCIt IlClIlaIIln pbce acng lhe sl'lor8I 01
lhe AlIar1IC. SlmV '*' !leach III1Clme to .. \iUOl'~ e-.
lhe ...oc:anon-1laVed ~ ,..... crd It.- Icid-bocIl boat
IaY8lI alia INI ~ ~ C/ft II I1Clme 10 rnaPi ctlfeNInt
~. ~ ttvnIlo III eIega1t ~ rlIa pMle IeCIIIdI
IOCa1lCn ancl .ea.d v-t \.ClIICllIe "'*
"We eft IUlOIrdIcl tlV tne ~ c~ IIaI HcJt:lo\6 to lTle
lOA'\, GcIdIn lleocflto .. nortl crd ~ to !he WEIll'
notII ~ IwIb1 01 J. wan . AIIclc:le* .. ....,....
~ /ml r~"'1OI rnar'IV 01 SUITt.... ~ kJUo
ry condClrT1nUI"& .Md.,., M I'oe lhe moll beaulaA MIlng 01
au own. ....... !he sa1d at cu ,.. QOIgIOIa rncmc:a ~
~II at au ~ crd Q ....-.g d PIlCle CJ'TlOl"lQ ou
people 'fIho cgI S\n'Ir .. !leach ha'IW.'
The !m1'1 IOlllIt ocXStIOn 10 !he IaIld1cop& sr. llOP8L II Q
"-"lower cornm.ntV l*lg b\AI on !he IOUII side 01 ~
.... IoUIM:M1 on II-. .,~ ~ acrQII !he dre8e
fon !he~. ~ 1111 ~ Ia* IhI yeatlte sleek ~
deCld8cIy ~ 01 ftcrce.npod corTYT'UllY .... 'ooUEI Q
'Jba'1t 1OlM'I cenI8I at lis 00."'" Q ~ crd dt.-.g pun.
enadlt crd Q pubic ~ n Q pkma...18IlIng.
St TIapOI .... b8 rtcn ...., amnIlII& R:kd'lg ill c~;
a 1lNCft""" pacl dIIck ...Ilt,. on !MIrIIzIId pacl on the. wolettra1t
lIcri8d by Sl.I1 docb crd pr1val8 pacl lJQVIa-. HI-alO-~
IocIoqr JOaTW. c~ wllh OII8ISIled sl9CIm room and SCIITQ.
.. lead rno a slaIe-o/.lt1&-al gyrmaIUn oena. hctJdng a
cadID area ad top.rollJd ~ ~ Co-ed ouldoaf
,8kDCllIDn md ITllIdllcIIan 0t80I .. be ~ I. lied by Q
sool!1ng WOIerlaII founlc*l ~ .... bedL 0IIw HghllghII
rc1UCIlI a ~e-lnIpted c~ rex pd\Ial8 -us md a
IbCrV ICllXJV bel.
The elegCnlti appointed gaIler;llobby .... oII8r 24-ha6
rncrned ~ 24-nOl1 ...aet crd conc:leIga cnCl a ,.
spe<<1 -..aIcr syslIm. A prNaII bulIIr IVIl8m ...., \W!1lOClU)
~N ~ wi ~ teaIdIn1I to ~ c:mervtIeI
crd ~ WIll !he IOI.c:h Of a ounan on ~ ~ Pod
loucMpf"a18 de>'lC&
C;ly ot SUT1V 1_ s.acn Ma>,a Nom"a'I EdelC\,Q ol!8fed. "J.
MIIlOn"I conmt:ullcrt '0 O~ ~ it ~ oppreclOled
08CaM ,.., ~ odd<<! 0 __ achlecll.fal <*T-erlkln end
tJroug1I CcnuTlllII .-IlIl ~ inc:aTw into au clly. boll 01
...tictl hcYe :Jreclly aICed ... 'he ~ r:J Suw1y 'sl8I!eoch S\
lropor I Q vorv NOicorre odtJllcrl to au r...v~ end U,
1tlOlt au c#V1 rr-ngo 01 ~ RMela'.' .
Sf. n-o,u ,. comIrtt to INw YWt Oft M.mt 11th. Z~
C.. ., .",.. Aiel StIlwItar at 212.284."" acIlwlU.,..rllMMtt_....c~ ,., /llWW Ntan..
. _ 4~ENI(.1CW ~ ern tllmOOe
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Page 1 of 1
MIAMI NEW TIMES
--
(.~te
to:.]" oQn
C ,'C...',}flC)f't .2''''~A)
T iP'J .FrqveocyJ
Fo9C
i<~',-..cril
W~'.1rt')ja~ Sl:"L).~.)'ter 1~ _009
'.':<V.AI iL
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'.CWSp!lr,er \Wl
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31..nny b410 9oi<l<:h
o
"
"
{MUSICI
Hello-Musicolo.,
Before DorWd Trump'! empty condo build-
inp compldd, block out the sun in s("ny
. run to Samson Oce3Jlfront P:utt 17425
C<lUi.. AYe.. SuIlIlJ Isles). l11e bnurif'ul.
U-ecre r.alley is OM of the last open sp8Ca
a100a the North Miami- DaIW oceanfront.
:md this Wednesda,. it wiU host a Sun"V S.
en8de Conceft. From 7:30 to 9 p.rn., claritllS
Filgueiru'! nuxJtm fbmenco dance gmul'
namcnco Puro. will cover revelers in I warm
cloud or AnJaIuslan h3l'11\0ny :md fancy root-
work that \\;11 chase away the mid1ftdc blues.
Besu~ 10 brinr a blanket or a beach chair for
maximum ~lllation. or if dmcing is your
thins. pad shoes that easily kick off. The
concat is fm. but !be park will haft lilht
re&ahrnenb for.ale. ~wiD be aniI-
3bk alooa 174th Street and in the municipal
parkioa lot on 175th Street. Call 305-792.1106
or visit sibA-net.. , uorr CUMIIII;I4MI
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COMMUNICATIONS
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13 Sunny Isles
Beach
BEST FOR: ROMANTICS
WITH A SENSE OF HUMOR.
There's plenty to love on this
unsung stretch of high-rises,
hotels and eateries along
farl:1ous Collins ,Avenue,
where a handful of new
resorts are lhe stars. Two of
note: ACQualina, a Rosewood
Resort, with its posh E5PA
spa, II Mulino New York
restaurant. and poolside bar
with addictive pineapple
mojitos. The over-the-top
Trump International 50n-
esta Beach Resort boasts a
grotto-style pool complex.
A TASTE OF OLD FLORIDA:
Hit the avenue on foot and
shop the big souvenir
emporiums for Florida
kitsch. Enjoy area eater-
ies like local favorite Timo,
where chef/owner Tim
Andriola has created a cozy
gathering spot for cocktails
and outstanding Mediterra-
nean dishes.
INFO: sunnyislesfl.com
......, ..... "
jjwjjJ~~)fi~
.~WW:'!?~ldi~~ay~',(lfe.:c~m
Itl . ia""ary/leb' ua. y 61
1175 NE 125lh STREET, .sUITE 209, NOR7H MIAM:,..... .~~I~I' r,!. 3~~.:j'n.Ob!l2' FM. 305.89:>.;:4:,
hrmc@bellsoulh,nol . ~cohrmc.com
~~~... 0....... "t5 V>VIl\;l~ WJlUL LHCY wam: mqre camne-triendly parks - Beaches - Mia.~iHerald.com Page 1 0
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tip.: 100 h.lL"k
IU VI h}' mail"
1 00% I\'tcht:nAid
(Iuallty
SERVICES
suaSCRIPTIONS
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The MIami H...1cI > Neon ~ ""8m . CommuIVIIH . a._ " :'\ I i
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Beache ? ----. ...q
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Wedn"d8Y. 01.13.01 Welcome Guest Login Reglater; . Ii'
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HOME I NEWS I i~PO TS I ENTERTAINMENT I BUSINESS: I LIVING I OPINION I JOBS , CARS I REAL fATE"
M/aml-Oade I Browal;rd I lorld. I Legislature I Am.rlCH I CUb~ I Nation I World I Politic. I Action LIne I Obltua~.
; I.
POOl.d on T....d.y, 111.1 z.o~ ... A -J Reco_nd 101 lha.., ...... prtnl com...... ..pt'" i I
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Miami-Dade gives dog owners what they want: I'
t~.~r~_ C?~!:I~h~~~~i~-~_~!y_pa!k~REaECCADEL~OR~ i I
I . RDELLAGlORIActMIAMIHERALD.COM
I Twice a day, every day, Jaydeen Wll/lams and her
. I
I : ~ 2-year-old milCed-breed Keelah have a standing
I ~if1, play date wlth1a group of pups at Flamingo Park.
11'~ i
'i"~-t<: .' , One of four dog-friendly parks In Miami Beach, the
:it ~:l!~ bark park is Ih!, ideal place for Keelah, who lives in
f-f j ! an apartment, ;to get her daily exercise.
"She loves playing with the other dogs," said
Williams. 29, who moved to Miami Beach two
yea,. ago. "It's a complete social network here.
.. I '
MInIJum~ to gnlb the b~ fro You know people by their dog."
aarenaanger from Mleml Be !.
Flamingo Plrk In Mllm]11ch For yea,., dog 'lovers had few options when
THE MI~I HEI'W.D I', looking for plates to let their furry friends frolic off.
· Photo Gall i I ~I ml-Dade Dog Parka leash, aside fr~m Flamingo Park and a pair of
· Photo j; I parks In Cocon~t Grove. But within the past few
I yea,., several other cities have stepped up,
Related Content i offering fenced~in areas for bigger dogs and plnt-
., _I~Y~~ ~ ~I~~I~~~ f;~-- __ ___ ____u__ ____._.._ sBlzedchpoKochesd.:sopmrke PI arkcS,liketPG,netree 'ndMlaml
. ea , enne y a n oconu rove an
Amelia Earhart Park In ria:'e h, have separate areas for smalier dogs. !
Now, with more than a doze dog parks In cltles around MIami-Dade - and several others either planned
or under construction _IPe. tllvers countywide have a growing number of options for their four-legged
friends. I; ;
,I :
For years, dog owners it! Pal elte Bay pushed for a place to take their pups. In late 2007, the village
responded - convertin~ ihe nearly three-acre Perrine Wayside Park into a dogs-only lone. The park has a
walking path, waste bag statl~ns, pet water fountains and dog washing stations. Dogs can frolic alongside
the ducks in the middle of the park's picturesque lake.
"It's just a really, really ~Ice d~ park,' said Bill Kress, the village spokesman, who often takes his two
dogs 10 the park. "1 Jove It atno do my dog." I
i i
Avenlura residents got thalr dog parte last summer. The 1 Y.-acre Waterways Park has five pooper.
scooper dispense,.. running space and shade for the canines, a dog fountain and a parking lot. The dog
park took the place of a ~rowct'ed half.acre that was set aside for pups at Veterans Park. The only catch:
The park is open only to (eSidrnts with a city-Issued 10. !
Sunny Isles Beach recently gti inlo the game, loa, wilh The Bone Zone al Sen. Gwen Margolis Part!,
which opened Jast May on a Ihree-month trial basis. Wilh a leash-free area 10 the north, the park hu
Oome a hit, said Susa~ simtson, the city's director of cullural and human services.
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.' The Ill.."" H.rold . . W.b S...eh po_red by YA/tOOI
;I ':l m!l:1ll
5/13/2009
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MIAMI MONTHL Y
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Dale,
L ocat'on
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T tpe (Fr~CluencYI:
Paile
Keyword'
Tllu..<Jay Oclober 01 2009
COCONUT G~CVE FL
100 INIA)
M3gazlne ('-1)
48
Sunny I~:el Beach
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"I I"qIII rt'ltf\'"
COASTAL SCORES
PARK PROJECT
With c.ty leaders in <lttelldilrll;e,
Miami.based Coastal Construction
Group brol>:e ground 011 the S9.2
nl,lIion Heritage P,lr~ ,lnd parkong
')ilrage. a four acre multi-use fJc,lity in
'il.lnr,v Islcs Beach, Locat,~d at I 'f:!(J()
Collons Ave., the project CL1nslsts of
~~overn",ent ''Jt/ices Jnd d th,ee-du,=,
park with two playgrounds, a gazebo.
d bds:'tltbdll court, ar tI~erc~e IraJl, '
ilnd a large playievent area Designed
by SpJl!is Candtlla, the Park will <1150
ilOuse the City's Public Works Depart-
lnellt, as well as a concession stand
u"d public restrooms.
CO,1St,11 is also responsible for the
c,)nstructior of a SOO-space park-
Ing 9dro1ge with a landscaped access
driveway, The garage IS sch~dul('d for
(01 nplo:?tion in June 2010 ,vhle the
;-'<lrk ,s scheduled f'Jr cf),r.plc:ion .n
Jt,ly'/August 2010. Coastal r:Ol'slruc-
-'l)r is headed by ;ern "'urpry J"
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REAL ESTATE
Sun",! I,... Beech is in .he l""tH. of buyi... t". buildint on lhe left. ",hi<:h II ""linn IQ clllta I public park ClII me slta(llndeI'ml. :ilnl).
A Tale of 2 Cities
"". Mlaml.Oada chi...".. Inkilll: all.
\"3Iltag'l: nt Ihe rl':11 ,,,I:lte ~Iumr b)' "uy.
inlt lip cnn1l1wrcill) prupt'rli~<. planninl(
w we the ,ib:, fur park., >l'niu, lIuWoinll
.od utl""r ,'olnmunit}.l'urpt_lo.
"'inmi ';,II..I"ns - I he CIIlII1lY" Ihird.
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l'lIilJinlP 011 U ~cre. and i, ~boll! ".
d....."n ~ Ihir" 11.'13lll'r"l"'r!)" j'hl ,ollln
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re.:end)' nn a 2.acre p:lrcel.,IJ1" i~ ne~"ti.
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Sunny Isles Beach targets own Seaquariul11
~;
C.landar of Ivana
I'Yl MI.mI
Filming In Miami
CI...lfled Ada
lIu.lna.. R.lOurc.
Guld.
Front P.g.
About Miami Today
Put Your M....lI.
In Miami Today
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Today
Job Opportunltl..
R....rch Our I'll..
Th. Onlln. Archlv.
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Real edate. i
employment. II
legal notiCft
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and mo....._ I
Classified I
_~~vertJ!!!1~_~j
t~, I~ SWIRE REALTY Agents of Excellence
305-372-1288 . www.swirerealty.com
Sunny Isles Beach targets own
Seaquarium
j;" "-\.t".I' ~ ,. to !" f.
Aiming for a big-time attraction, Sunny Isles Beach IS moving
ahead on a five-story, 100,OOO-square-foot aquatic center tied to
the Miami Seaquarium, whose owner would fund construction.
"It's an outstanding project to have in our city, 10 be able to
have that sort of national-type of attraction," said Mayor Norman
S. Edelcup.
It's to rise across from Sl Tropez, between Sunny Isle.
Boulevard East and West and bordering Collins Avenue.
Arthur Hertz. chairman and CEO of Wometco Enterprises Inc.
and owner/operator of the Seaquarium on Virginia Key, and
Eduardo Caslilleira, president and CEO ofAxioma3Architect.,
showed city commissioners a site plan Jan. 28.
Mr. Edelcup anticipates a connection between the Seaquarium
and aqualic center since Mr. Hertz "runs the Seaquarium," saying
the Seaquarium's marketing reach makes that link attractive.
The Wometco Aquatic Center is to indude a garage,
restaurants, shops, two banquet halls and three-story aquarium
where stingrays may be pelled. The garage is to handle 140 to
150 cars and banquet halls are to accommodate 1.000, Jan. 28
meeting minutes show.
The public-private partnership would make the city landlord to
Wometea, which would fund construction. Project cost was not
discussed, Mr. Edelcup said, but he's "sure it's a significant
number."
Mr. Hertz said the design presentation was "the first step. and
now we will work on the financing portion. which will take some
time," the minutes show. .
The project is in design phase. A tentative timeframe puts
completion in 2013.
The minutes say the aquarium meshes well with the city's
comprehensive plan for that aree as it is pedestrian-friendly, is an
educational process, family-oriented, includes banquet halls and
is unique in South Florida.
'Miliml ri~hti; R.i-;tiii..h----- ---- ---i';;olr. ,'ir. S-a;.~-LLC' - - - ---J
IFlnd Alfordlble Rooms SlartlnQ From Fire Alarm Des'Qn 8. Inslallallon Faraday and
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------------ --------- --- --- - - - ----
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http://www.miamitouaynews.com/newsJl 00211 /story I.shunl
Page 1 of 1
articles online:
. Sunny Isles Beach laroels own
Seaquarlum
. Miami-Dade tilmino 011 25%; focus
on new Incentive
. Miami-Dade 10 be $119.5 million
over budQet if union deals done
March 1
. Cold Slreak wreaks havoc on Miami-
Dade ornamenlals, $118 mIllion 10
be lost
. Miami-Dade has been central 10
relief ettorts In Haiti as Miami-based
shippers know Ha'tI's ports, access
points
. ReslorlnQ Coco nul Grove's Grand
Bay 10 luxury slatus would be
challenQe
. Beacon Councllloolts 10 be leading
One Community One Goal effort
The BOQk QI
Leader.
Goes Di9it~lt
2009
Book of Leadel'$
Now ill
Electronic format
Subscribe
to the
E.Boolc of Leaders
200.
Print, Share, Hear
Miami Today's profile
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WOMETCO TO MAKE SUNNY ISLES SPLASH
FebrLarf 12 :UlO v4.~uPM
Sunny Isles Beach Mayor Norman Edelcup wants '~f~ ~r ~_' ,,~,~,~,4S.t":1~"!'~:?':~' '" ';. .;
to press on with a plan to build a 100,000-square-
foot aquatic center to serve as a centerpiece
visitor attraction. The planned Wometco Aquatic
Center would be five stories and include a garage,
restaurants. shops and two banquet halls
supporting a three-story aquarium with a stingray
petting tank. Wometco Enterprises. the owner and n;~ ;)1,II1C1ad VI/Uil'rlCO A'111atic Center iSource. tv;orn,,~AH;hi!f'GIS)
operator of the Seaquarium on Virginia Key, has
joined with Eduardo Castineira, president and CEO ofAxioma3Architects. and presented a site plan to city
commissioners. The current time frame for a completed project. which does not yet have a publicly disclosed
price tag, would have the aquatic center completed by 2013. fMiami Todav1
o ShareThis
COMMENTS
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http://therealdeal. c ami m iami/artic les/\vometco-to-make-sunny - isl~s-spl ash
2/16/20 I 0
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Miami Seaquarium seeks to build aquatic center in Sunny Isles tleach - ULll L/ LU 1 \J - Mia... '"'age 1 or L
~ht liiilllni Hcrnl~ .;~
Posted on Fri, Feb. 12,2010
Miami Seaquarium seeks to build aquatic center in
Sunny Isles Beach
BY MICAELA HOOD
The Miami Herald
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." '1 Everyday, busloads of people head over to
'. '~the Miami Seaquarium to swim with the
dolphins and get up close and personal with
stingrays, seals and sharks. Now, Wometco
-- the owners of the Key Biscayne tourist
attraction -- want to build an aquatic center
in Sunny Isles Beach.
Last month, city commissioners were
presented with conceptual design plans for
a three-story, 100,000-square-foot center. It
would be housed at 151 Sunny Isles Beach
Blvd., the present site of a city-owned retail complex.
Wometco Aquatic Center, City of Sunny Isles Beach .
Florida. Photo coutesy ofaxioma3architects.
Commissioner George" Bud" Scholl said the site would eventually be torn down -- if the
center is given final approval.
"As the leases expire, we're not renewing them," he said. "We want to do something
meaningful in that area."
At a meeting on Jan. 28, Wometco CEO Arthur Hertz showed commissioners designs for
the proposed center.
"You have a piece of property that's really the entrance way to the city," he said. "We
think we can do something that will give you a statement of how people visualize the city
when they first come into it."
The indoor attraction would feature a science museum, reef tank, bookstore and gift shop,
restaurant, petting pool, meeting room, parking garage, banquet hall and outdoor seating
area.
Under the partnership, the city would become landlord to Wometco.
.. Most likely it will be a joint venture and we will lease the land. . . however, it's still too
early to say," Scholl said.
City attorney Hans Ottinot said Wometco would pay for the construction costs.
http://www.miamiherald.comlaventura/v-printlstory /1475958. html
2/1 5/20 I 0
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lVmUTIl .::It:ulluunulll St:t:KS lU UlllIU allll..llll': 1.:t:l1lt:r 1ll.::l11IIllY ISlt:S ot:acn - U.!.i 1.!.l.!.U1U - Mia... l'age1. ot 1.
"It would take about two to four years until completion." he said. Although the project is in
its preliminary stages. commissioners seem eager to move ahead with the center.
The next step: Wometco will have to come back with a proposal that will include financial
details and more specific information about the project. Any deal would have to go before
the commission for a final vote at a public meeting,
'''We expect to negotiate a fair deal [with Wometco]," Ottinot said.
Scholl said he also hopes the new attraction would encourage tourists to stay at the city's
hotels and resorts. But he wants it to draw locals as well.
Among the ideas tossed around: a banquet hall for weddings, conference rooms for
business meetings, educational classes for elementary, middle and high school students
and a marine tank where visitors can dive in and swim with fish and other marine life.
"It's really unique to Northeast Dade," he said. "There is no other public attraction up and
down the beach other than the Seaquarium and Parrot Jungle."
sunny isles beach, fI
@ 2010 Miami Herald Media Company. All Rights Reserved.
http://www.miamiherald.com
http://www.miamiherald.col11/aventura/v-printlstory/1475958.html
2115/2010
MiamiSeaquariul11 seeks to build aquatic center III ~ul1ny Isles uem:n - lOplX
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Sah..:day I Posted by: rcbob1rYjger
Miami Seaquarium seeks to
build aquatic center in Sunny
Isles Beach
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Full story: Miami-com s;l
Everyday, busloads of people head over to the Miami Seaquarium to swim with the
dolphins and get up close and personal with stingrays, seals and sharks.
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http://www.topix.comlcity/key-biscayne- t1/20 1 0102/miami -seaquari um-seeks-to-build-aquatic-center- in-s... 2/15/20 I 0
Aquarium plan excites Sunny Isles commissIOners - U2/20/1U I U - MiamiHerald.col11
Page 1 of 3
~
Qrhe liiiulni litrnl~ .;1
Posted on Sat, Feb. 20, 2010
Aquarium plan excites Sunny Isles commissioners
BY DOUGLAS HANKS
dhanks@MiamiHerald.com
C)
. t~~:t~~:-;~;1 ~~;~~gd~~~~~~~;. c~;~~:~e~~SqO~~~~~~ is
t"~~'ir'.~" ,. · ( . and park across from its new luxury
. ..-:r".::.r' t.r.. ' residential complex in Sunny Isles Beach,
..~ >,,- " ~ _ creating a tourist attraction that city leaders
..,. _' .:; see ~s ~ milestone for the resort
'. . : destination.
..:,;;-.~J The plan commissioned by the Coral
Rendering of the proposed Towne Center Commons'park Gables devel~per would transform a strip
development, which would be erected across from the new mall near Collins Avenue and Sunny Isles
St. Tropez cond~ complex near Collins Avenue and Sunny Boulevard into an elevated park with shops,
Isles Boulevard In Sunny Isles Beach. restaurants and an aquarium run by the
owner of the Miami Seaquarium. Sunny
Isles spent about $20 million acquiring the land over the last two years, including a $1.5
million parcel owned by J. Milton.
Sunny Isles expects to spend an additional $15 million building the park and a 350-car
underground parking garage. The complex could open as early as 2013.
Wometco, the Seaquarium owner, would finance construction of a $25 million aqt:larium
and entertainment complex, which it would lease from Sunny Isles Beach.
J. Milton, which wants the contract to build the project, would donate a $1.5 million
elevated walkway over Collins Avenue that would connect the park to the beach.
Company president Joseph Milton acknowledged the park will help his new St. Tropez
condo complex, where some units sell for $1 million.
But he also sees his plan for the site as the best option for a parcel designated as parkland
in the city's master plan.
"Ves, there's an obvious interest for me to have that park built," Milton said.
But" every developer on the beach is going to benefit. There's no place to congregate in
that city."
At a presentation Friday, city leaders touted Milton's plan as a turning point for the city,
which has transformed its beachfront from a stretch of motels to a canyon of luxury hotels
and condominiums. A new aquarium and cutting-edge park at the city's entrance would
give tourists another reason to visit and residents a place to gather, they said.
o
http://www.miamiherald.com/20 1 0/02/20/v-printl1 490069/aquurium-plan-excites-sunny-is. .. 2/22/2010
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Aquarium pian cxcnes ~ullny ISIt:S 1.:0lllllllSSIUllt:rs - V",I..cVI':'V1U - lVlIUlIunt:ri.lllU;VllI
I-agt: L. 01 .)
'.
"It will make the city a destination," said Vice Mayor Lewis Thaler. Added Commissioner
Jerry Goodman: 'This proposal is our crowning glory,"
St. Tropez opened last year on waterfront land just south of the proposed park, and about
40 percent of the 286 luxury units remain unsold, Milton said.
Instead of the aging shopping center across the busy highway, St. Tropez residents would
be steps away from a lush park elevated high enough to afford water views. An open-air
movie theater would mark the western end of the complex, with broad steps resembling a
Mayan temple leading to the glass-walled aquarium and retail center.
Plans call for street-level shops and two restaurants. A three-story reef tank would be the
main attraction inside.
The two upper floors would house enough banquet space for 1,000 people, said architect
Eduardo Castii'\eira of Miami's Axioma3.
J. Milton wants to serve as developer and contractor for the project, collecting fees from
Sunny Isles and Wometco, city attorney Hans Ottinot said. Joseph Milton said his
company expected to compete for the construction contract in a bidding process.
Milton said he wanted the park to resemble other great urban gathering spots, including
Chicago's Millennium Park, "I fell in love with how active that park is," Milton said. "I
wanted something like that."
Ottinot, the city attorney, said J. Milton also offered to donate a second walkway to
connect the St. Tropez area directly to the park. But Milton said Friday Ottinot was
mistaken, given the short walk across the street from the condos to the park. J. Milton did
offer to build a small walkway to connect the northern side of the park to a residential area
near where the company owns an apartment tower.
Ottinot, the city attorney, described the venture as benefiting the public and J. Milton, with
both sides investing in the project.
"The developer is willing to put cash behind his words and make a substantial donation,"
Ottinot said, adding the Sunny Isles master plan calls for transforming the land into public
space. "We were going to build a park there anyway."
The commission has not voted to officially approve the project, but at a Thursday night
meeting, the panel embraced the concept.
"These types of ideas are a great starting point, but I think there's a lot of details,"
Commissioner George" Bud" Scholl said. "We're talking about a huge project that's the
cornerstone of our city and the entrance to our city. There's a lot of logistics to be worked
out."
Resident Katy Steiger questioned why the city was so quick to embrace a project without
knowing what it will cost to operate, "I feel like there's a ribbon-cutting ceremony," she
said. "Where is the master plan?"
http://www.miamihcrald.com/20 I O/02/20/v-printl1 490069/aquarium-plan-excites-sunny-is... 2/22/2010
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Aquarium plan I:xcitcs Sunny Isles commiSSIOners - U.!.I.!.\JI.!.U I U - IVllumlnt:nUU.\:UIII
I-LlgC J VI J
Sunny Isles is not soliciting other proposals for the site, though it would consider any plans
submitted, Mayor Norman Edelcup said. He said Sunny Isles will scrutinize the proposal
as negotiations take shape.
.. At this point, Wometco is the only one that has stepped forward to show an interest in
developing this,' he said. . . We'll still have to go through a process to assure ourselves the
city is getting a fair treatment."
Miami Herald staff writer Chris tin Erazo contributed to this report.
@ 2010 Miami Herald Media Company. All Rights Reserved.
http://www.miamiherald.com
http://www.miamiherald.com/20 I 0/02120/v-printlI 490069/nqllurium-plan-excites-slIl1ny-is... 2/22/20 I 0
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Oiario Las Americas
I'age I or I
Ciario Las Americas
Publicado el 02-20-2010
Complejo acuatico sera realidad en Sunny Isles
Este viernes se anunciO que el plan para construir un parque acuatico publico de primera clase sera una
realidad en la ciudad de Sunny Isles.
EI complejo contara con jardines tropicales, una plaza cultural. paseos y estara adyacente a un gran
acuario. Ubicado en la intersecci6n de Sunny Isles Boulevard y la A1A Collins, este proyecto de un costo
estimado en 105 $30 millones, es una asociaci6n empresarial entre la municipalidad de Sunny Isles y las
Empresas Wotmeco del filantropistaArthur Hertz. propietario del Miami Seaquarium. La firma constructora
sera J. Milton & Associates. La Comisi6n de Sunny Isles dio su aprobaci6n final al plan en la reuniOn de
este jueves.
http://www.diariolasamcricas.com/print . php?nid=94 54 2&origen= I
2/22/20 I 0
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Sunny Isles Hench plans aquatic. rdUlI center - ~0l1t11 l-lomla Jjusmess Journal:
I'age 1 ot I
'''~C'llh'H'' l.Qu..J!! 'it..t ~':\.l''''!''!l'd I ~ r:H .",,~.: 01:,', ~(,'r'",r.,!..
South F1or1dl BUl1n1S1 Joumll. FlIlIru.ry 1', 2010
,'10ufhnond./stori..,2010t02Jl Sid",lv' hlml
SDut~ FlDrlda
BUSINfSS JOURNAl
'~o"day Febf1Jary 15 1010
Sunny Isles Beach plans aquatic, retail center
;;;o\,(tI F'~; Ida. Ru~,r:~'S5 JO\';I:,aI
Like condominium de\'elopers before them, Sunny Isles Beach officials are gambling that, if the)' build an aquatic and retail center, people
will come to the cit)' by the sea.
The cit)' has partnered with the owner of the ~!~!.s.~~q1!!':!:!l!1!! to build a $30 million facility that \\;11 include restaurants, an animal
pool, a science museum and a parking garage.
The plan is to have Seaquarium owner Arthur Hertz build the Wometco Aquatic Center at the intersection of Sunn)' Isles Boule\'ard and
AlA/Collins Avenue. The project would take more than two years to complete and include a 300-\'ehicle garage.
.Jose Milton, who built the nearly 300-unit St. Tropez condominium across the street from the proposed site, is also a partner in the
project. He is pa}ing $1.5 million to create a skywalk that would connect the park, on the west side of AlA. to the beach side.
For its part, Sunny Isles Beach is donating 5 acres to the project, which is supposed to serve the hundreds of residents now living in the
city's new condominium towers.
The oceanfront city, east of A\'entura in northeast Miami-Dade County, is home to the second-largest concentration of new condos built in
South Florida.
Despite the intense interest from de\'elopers, Sunn)' Isles Beach has not been immune to same economic pressures weighing down the
overall real estate market.
Nearly a quarter of the 6,300 new condominium units built or converted in the cit)' of Sunny Isles Beach during South Florida's most
recent boom years remain unsold, according to a report from co~~oyultu)'es L~.
Currently. more than 1,500 units are still in the hands of the de\'elopers, according to the report.
Peter Zalewski, a principal with the Bal Harbour-based real estate consultancy Condo Vultures, said the city is still finding its bottom price
for condos.
''The Sunny Isles Beach market has experienced man)' of the same challenges that greater downto\m Miami - where nearly 23,~00 new
units were constructed between 2003 and 2010 - is going through," he said
AU contents of ltJis site C American City Business Joume/s Inc. All rights reserved.
http://vo/\vw.bizjourna)s.com/southt1oridalstoriesI20IO/02/ 15/daily 3 .htm) '?t=printnb)e
2/22/20 I 0
-
Page 1 01 ()
Kaya~ing, hors~back riding. and kid-friendly activities just north of Miami
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Helping you tind attractions, activities, r~staurants, nightlife, and more near your hotel.
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Kayaking, horseback riding, and kid-friendly activities
bst north of Miami
by AdvisorGirl on March 16,2010
http://locals.oyster . com/kayaki ng - horsebac k -ri di ng-and- kid- friend! y -acti vi ties-j list - north-o 1'- miami - 2592/
3/17/2010
-
......Ju~1I10, IIVI;)\:U<.l\,.1\. IIUllIg. iUIU I\IU-IlIt:1l1l1Y al.:ll\'lllt:SJllSl norm or !VIHllTIl
Page :2 ot t
Horseback riding at the Arch Creek Park
In it's heyday in the '60s and '70s, Sunny Isles Beach was a pedestrian-friendly seaside strip of two-story snow bird
motels with Vegas-themed names like Tangiers, Golden Nugget, and the Dunes. While wealthy visitors tlocked to the
Fontainebleau Resort. seasonal travelers favored the more casual and affordable kitchenettes along this 40-block stretch
of North Miami Beach. In recent years. the kitschy motels and Woltle Cohen's Rascal House have disappeared as city
fathers worked to transform the landscape into towering resorts and condos sporting nameplates like the Trump. ..
International. The retro Miami Beach vibe is history.
This race to capture moneyed resort clientele leaves the sidewalks along Collins A venue rather daunting and austere.
The brand new high-tech properties make it possible to remain on site for the duration of your holiday enjoying room
service. spa treatments. and pricey drinks by the pool. While a totally pampering oasis is awfully tempting. if you are
traveling with your kids and want to t1nd fun activities away from the commercial strip. here are a few spots to help
you get back to nature and discover Florida.
Arch Creek Park (1725 NE J 35 Street. North Miami): Just 10 minutes southwest of Sunny Isles, the Enchanted.Forest
Elaine Gorden Park is a perfect spot for animal adventures on foot or on horseback. A 22-acre oasis with paved
walking trails and a tot-lot playground. the highlight of your visit will be spotting giant iguanas warming in the sun and
riding ponies through the oak hammocks of this Florida State historical preserve. Park guides offer eco-tours and
special spooky ghost tOllrs by reservation at 305-944-6111.
~Cl River State Park (3~(}O NE /631''' Street. Sunny Isles): Florida's largest urban park is just tive minutes west of
Sun1ly Isles and offt:rs miles of otf-road bike trails. kayaking through the mangroves. and 1..200 square feet of tranquil
hup:1 II oeals. oyster. eo m/ka yuki ng -horse bae k -rid i ng -and - k id - frit:ndl y -ae ti v i ties-j ust - north -0 f- III iami - 2 5 92/
3/17/2010
Kayq,king, horseback riding, and kid-friendly activities just north or Miami l~age J 010
beaches. To escape the pricey poolside action, treat the kids to a day of adventure exploring the former home of the
T equesta Indians by canoe and spotting playful bottle nose dolphins along the western shoreline. Bikes, qoats, and
safety gear are available at the Blue Moon Outdoor C~nter starting at 9 a.m.
r-',lover Park (1 Vb'VO Collins Avenue. Bal Harbour): Just south of Sunny Isles along Collins Avenue, \;Iaulover Park
t..v.Jains some of Florida . s most beautiful beaches running a mile and a half along the coast. On the west side of the
park, facing the Intracoastal waterway, families can enjoy a tull-service marina with charter and drift fishing boats, a
nine-hole golf course, and public tennis facilities. Fly kites along the breezy inlet at A 1 A and picnic by the sea from
sunrise to sunset year round.
Sunny Isles resorts near the parks include Trumo International Beach Resort, Newoort Beachside Resort, and the
Doubletree Ocean Point Resort & Soa. The city otTers free shuttle service to nearby parks and shopping mal\s daily.
- AdvisorCJirl
Tagged as: Doubletrce Ocean Point Resort & Spa, Fontain\.:bleau Resort, Kid-Friendly Miami, Miami Attractions,
Newport Beachside Resurt, N011hern Beaches Hotels, Trump International Beach Resort
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http://locals.oyster . com/kayak i ng -horseback - riding -and - ki d- rri end I y -ac ti vi ties-j ust - north-o r- m iam i - 2592/
3117/20 I 0
, .......... ....~..n1u..1J..IlU ':>1..1;;1\.':> lV LllIIIU "l\mlll~ l:t:lllcr In ;:)lInny ISles tieaCI1- ULII2ILUIU -!VIla... Page lof2
~Ilt liiill1ni Httnl~ &
o Posted on Fri, Feb. 12,2010
Miami Seaquarium seeks to build aquatic center in
Sunny Isles Beach
BY MICAELA HOOD
The Miami Herald
o
" .; Everyday, busloads of people head over to
, the Miami Seaquarium to swim with the
dolphins and get up close and personal with
stingrays, seals and sharks. Now, Wometco
-- the owners of the Key Biscayne tourist
attraction -- want to build an aquatic center
in Sunny Isles Beach.
Last month, city commissioners were
Wometco Aquatic Center. City of Sunny Isles Beach. presented with conceptual design plans for
Florida. Photo coutesy ofaxioma3architects. a three-story, 1 OO,OOO-square-foot center. It
would be housed at 151 Sunny Isles Beach
Blvd., the present site of a city-owned retail complex.
Commissioner George" Bud" Scholl said the site would eventually be torn down -- if the
center is given final approval.
.. As the leases expire, we're not renewing them," he said. "We want to do something
meaningful in that area."
At a meeting on Jan. 28, Wometco CEO Arthur Hertz showed commissioners designs for
the proposed center.
"You have a piece of property that's really the entrance way to the city," he said. "We
think we can do something that will give you a statement of how people visualize the city
when they first come into it."
The indoor attraction would feature a science museum, reef tank, bookstore and gift shop,
restaurant, petting pool, meeting room, parking garage, banquet hall and outdoor seating
area.
Under the partnership, the city would become landlord to Wometco.
.. Most likely it will be a joint venture and we will/ease the land. . . however, it's still too
early to say," Scholl said.
City attorney Hans Ottinot said Wometco would pay for the construction costs.
o
Imp:1 Iwww.miamiherald.comlaventllralv-printlstory/14 75958.l1tml
2/12/20 I 0
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. . Miami Seaquarium seeks to build aquatic center in Sunny Isles Beach - 0211212010 - Mia... Page 2 of 2
"It would take about two to four years until completion," he said. Although the project is in
its preliminary stages, commissioners seem eager to move ahead with the center.
The next step: Wometco will have to come back with a proposal that will include financial
details and more specific information about the project. Any deal would have to go before
the commission for a final vote at a public meeting.
"'We expect to negotiate a fair deal [with Wometco]," Ottinot said.
Scholl said he also hopes the new attraction would encourage tourists to stay at the city's
hotels and resorts. But he wants it to draw locals as well.
Among the ideas tossed around: a banquet hall for weddings, conference rooms for
business meetings, educational classes for elementary, middle and high school students
and a marine tank where visitors can dive in and swim with fish and other marine life.
"'t's really unique to Northeast Dade," he said. "There is no other public attraction up and
down the beach other than the Seaquarium and Parrot Jungle."
sunny isles beach, fI
@ 2010 Miami Herald Media Company. All Rights Reserved.
http://www.miamiherald.com
http://www.miamiherald.comlavcntura/v-printfstory/ 147595 8.l1tml
2/12/20 I 0
c
"
o
Howard R. Miller
President
305-573-0112
howard~ohnnc.com
HOWDD L MILlEI
COMMUNICATIONS
CLIENT: SIB/SIBRA
City of Sunny Isles Beach & Sunny Isles Beach Resort Association
2008 - 2009 Fiscal Year Recap
MEDIA PLACEMENTS
. Around Town Magazine - October 2009 Issue: 2nd Annual Sunny Isles Beach Jazz Fest
. Talbert Talks Travel - September 21, 2009: Neville Brothers to Headline Sunny Isles
Beach Jazz Fest
. Miami Beach Magazine - September 17, 2009: Miami's Best Beaches (Haulover Beach)
. Orlando Sentinel - September 8, 2009: South Florida Events Calendar (Jazz Fest)
. Miami Herald - September 8, 2009: Several events are planned for Sept 11 anniversary
. Globest.com - September 8, 2009: Cities close on deals too good to pass up (SIB)
. Marco Polo Beach Resort Blog - September 1, 2009: Sunny Isles 2nd Annual Jazz
Festival
. Talbert Talks Travel- August 31, 2009: Neville Brothers to Headline 2nd Annual Sunny
Isles Beach Jazz Fest October 16-18, 2009 - Sponsorships Availablel
. Miami New Times - August 25, 2009: 2nd Annual Sunny Isles Beach Jazz Fest
. PRlog.org - August 25, 2009: 2nd Annual Sunny Isles Beach Jazz Fest
. Miami and Beaches.com - August 14, 2009: Miami - See it Like a Native: Neville Brothers
to Headline 2nd Annual Sunny Isles Beach Jazz Fest - October 16th_18th in Florida's Riviera
. Talbert Talks Travel - August 10, 2009: Neville Brothers to Headline 2nd Annual Sunny
Isles Beach Jazz Fest October 16-18, 2009 - Sponsorships Availablel
. Orlando Sentinel - August 10, 2009: Whales try to beach themselves near Miami
. Miami Herald - August 10,2009: 2 Whales try to beach themselves near Miami
. Globe Lif. Travel - August 6, 2009: Recessionary Road Trip (Sunny Isles Beach)
. Houston Pet Talk Magazine - August 2009: A Pet's Paradise In Florida
. Michigan Vacation Site - August 2009: Neville Brothers to Headline 2nd Annual Sunny
Isles Beach Jazz Fest
o · Travel Video News - August 2009: Neville Brothers to Headline 2nd Annual Sunny Isles
Beach Jazz Fest-October 16lh-18ttl in Florida's Riviera
. Miami Herald ~ July 29, 2009: Sunny Isles Beach will install red light cameras
. PRlog.org - July 15, 2009: Corporate Sponsorship Opportunities Available for "Must
Attend- 2nd Annual Sunny Isles Beach Jazz Fest
. Talbert Talks Travel- July 15, 2009: Corporate Sponsorship Opportunities Available for
"Must Attend- 2nd Annual Sunny Isles Beach Jazz Fest
. The Travel Guys Show (Canada) - July 2009: Sunny Isles Beach
. Paraplegia News Magazine - June 29, 2009: Think Miamil (Sunny Isles Beach)
. Ashton Coleman's Weblog - June 18,2009: Sunny Isles Beach Opens New Visitors
Center
. Recommend Magazjne - June 16, 2009: Destination Weddings in Florida (Sunny Isles
Beach)
. The Miami Herald (Sports) - June 13, 2009: Sunny Isles Beach Offshore Powerboat
Challenge
. Lazy Journalist 810g - June 13, 2009: Sunny Isles gets sand replenishment
o · Kleen Impact.com - June 9, 2009: Team Amsoil Offshore Wins in Ocean City
. The Miami Herald - June 9,2009: Sunny Isles to celebrate 12th anniversary with a
Hawaiian luau
. Kleen Impact. com - June 8,2009: 2nd Annual Sunny Isles beach Offshore Challenge
. Welcome to Miami and the Beaches - June 7,2009: Public Beaches (Sunny Isles Beach)
. The Miami Herald - June 5, 2009: Sunny Isles Beach opens visitor center
. 1 888 Press Release - June 5, 2009: Sunny Isles Beach - A Pet's Riviera For Four-
Legged Friends
. Miami New Times - June 5, 2009: Offshore Powerboat Challenge Weekend
. Florida Sun - May 13, 2009: Sunny Isles Beach
· 1 888 Press Release - May 7, 2009: Sunny Isles Beach Presents the Second Annual
Offshore Powerboat Challenge Weekend
· Florida Foodle. Restaurant & Travel Magazine (Online 810g) - April 1, 2009: Take a
'Staycation' in Florida's Riviera
. Kiwi Collection - April 14, 2009: Offshore Powerboat Challenge
· Offshore Only (Online) - April 23, 2009: Any Volunteers? 2009 Sunny Isles Beach
o Offshore Powerboat Challenge
· Miami & The Beaches Photo Slog - April 24, 2009: The Beach at Sunny Isles
· Miami Herald - April 28,2009: Local police take swings on softball field (Sunny Isles
o Beach)
· Miami Beach Real Estate Slog.us - April 30, 2009: Sunny Isles Beach known as Florida's
Riviera, Shines as a Top Destination
· Miami Herald - May 1, 2009: Sunny Isles Beach Community Day School celebrates its first
year
· Florida Sun Magazlne.com - May 2009 Sunny Isles Beach
· Florida Foodle. Restaurant & Travel Magazine (Online Slog) - April 1, 2009: Take a
'Staycation' in Florida's Riviera
· Miami Herald - March 27, 2009: Sunny Isles Beach looks into green initiative
· Hotel Association Newsletter - February 2009: Sunny Isles Beach Past and Present
· Miami Herald - December 16, 2008: Sunny Isles Beach projects on the horizon
· Miami Herald - December 5, 2008:.Entertainment - Sunny Isles Beach New Year's Eve
· CNN.com Travel - December 4, 2008: Insider Tips To Make The Most of Miami (Sunny
Isles Beach)
· Miami Herald - December 2, 2008: Sunny Isles Beach's Samson Park will become snowy
wonderland
o · Good Times Magazine - December 2008: Sports Beat - Sunny Isles Beach
· Miami Herald Calendar - November 2008: Sunny Serenade, November 19, 2008
· Vlve Magazjne - October 2008: Weekend Escape (Sunny Isles Beach)
· Hot House Florida - October 2008: Sunny Isles Beach Jazz Fest
· South Florida Sun Times - October 2008: Sunny Isles Beach Jazz Fest
· Miami Herald Neighbors - October 16, 2008: Sunny Isles Beach Jazz Fest
· SocialMiaml.com - October 14, 2008: Events of the Week
· Sun Sentinel - October 13, 2008: Showtime Calendar - Sunny Isles Beach Jazz Fest
· Love 94 - October 12, 2008: On-air interview of David Sanborn on Stu Grant's show
· Atlantic Broadband - October 5-19,2008: Sunny Isles Beach Jazz Fest Commercials
(250 spots)
· Love 94.com - October 2008: Sunny Isles Beach Jazz Fest
· American Eagle Latitudes Magazine - October 2008: Sunny Isles Beach Jazz Fest
MEDIA CONTACT/PRESS RELEASE DISTRIBUTION
· HRMC wrote and sent out Media Alerts, Calendar Announcements, and Press Releases
o and pitched "111 Annual Sunny Isles Beach Jazz Fesr
-
· HRMC wrote and sent out press release and pitched "Sunny Isles Beach - Past and
Presenr
o · HRMC conceived, wrote and sent out press release and pitched "Staycation in Florida's
Riviera.
· HRMC conceived, wrote and sent out press release and pitched "Northerners Getaway in
Florida's Riviera-
· HRMC wrote and sent out press release and pitched "Sunny Isles Beach Visitor Center"
· HRMC wrote and sent out press release with images and pitched "Sunny Isles Beach Post
Visitor Center Opening.
· HRMC wrote and sent out press release and pitched "Sunny Isles Beach's Sunny Serenade
Concert Series.
· HRMC wrote and sent out press release and pitched "Sunny Isles Beach Presents 2nd
Annual Powerboat Challenge Weekend-
· HRMC conceived, wrote, and sent out press release and pitched "Sunny Isles Beach - A
Pet's Riviera-
o
· HRMC wrote and sent out press release and pitched "Corporate Sponsorships Available for
2nd Annual Sunny Isles Beach Jazz Fesf
· HRMC wrote and sent out press release and pitched "2nd Annual Sunny Isles Beach Jazz
Fest Poster Artist Announced"
· HRMC wrote and sent out press release and pitched "Neville Brothers to Headline 2nd
Annual Sunny Isles Beach Jazz Fesf
· HRMC wrote and sent out press release and pitched "2nd Annual Sunny Isles Beach Jazz
Fest - Weekend lineup Announced"
OTHER:
· HRM attended all SIBRA meetings annually
· HRMC designed and sent SIBRA Quarterly Newsletters (4)
· HRMC staffed the 181 Annual Sunny Isles Beach Jazz Fest
o HRMC developed and implemented the marketing and public relations outreach
plan
o HRMC researched all media buys and placed the advertising which included a
budget of $7,400 that was actually media valued at $44,000 (This included the first
ever Atlantic Broadband cable sponsorship valued at $7,500 contribution).
· HRMC coordinated "The Travel Guys Show" (Canada) trip and activities for a segment on
Sunny Isles Beach (aired July 2009)
o
. HRMC created updated 2009 Media Press Kits
. HRMC developed "Express Yourself' theme for both shows with caricature artist
o 0 November 18, 2008 - Toronto Media Mission Trip
· Ibis Romero attended
· HRMC followed up with media contacts
o October 28, 2008 - GMCVB New Yori( Media Mission Trip
· Ibis Romero attended
· HRMC followed up with media contacts
. HRMC attended and photographed the Orlando (12/9/08) and South Florida SIBRA Holiday
Parties (12/11/08)
. HRMC attended Visitor Center ribbon cutting ceremony
· HRMC developed packages for Pow Wow 2009
o HRMC got one of its other international clients: Travelpro Luggage, to donate 450
gifts for the media goody bag.
· HRMC attended Pow Wow 2009 events on behalf of SIB
. HRMC coordinated and followed up with "Gay & Lesbian" Media Trip visit to Sunny Isles
Beach
. HRMC staffed 2nd Annual Powerboat Challenge Weekend
C>> · HRMC wrote, pitched and coordinated media trip for "Houston Pet Talk Magazine's" editor
for an editorial feature in the August 2009 issue on "Pet Friendly Travel in Florida's Riviera"
. HRMC ordering new 2010 Media Press Kits
. HRMC to staff 2nd Annual Jazz Fest
o HRMC developed and implemented the marketing and public relations outreach
plan
o HRMC researched all media buys and placed the advertising which included a
budget of $10,000 that was actually media valued at over $50,000 (This included
the second year of Atlantic Broadband's cable sponsorship valued at $14,800
contribution).
· HRMC updated Crisis Communication plan with police department
· HRMC acted as media monitoring service for the City when we cancelled clipping services
for media
· HRMC introduced the City Manager to internationally renowned "green designer" Michael
Singer to brainstorm on the City's future "green program initiatives."
· HRMC handled media follow up with the resignation of then City Manager John Szerlag and
o the naming of Rick Connor as acting and now permanent City Manager.
o
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.
HRMC assisted the Mayo and a key volunteer in developing 2 potential Sister City future
relationships.
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COMMUNICATIONS
CASE STUDY: 2007 FOOD NETWORK SOUTH BEACH WINE & FOOD FESTIVAL
The Food Network South Beach Wine & Food Festival is an internationally successful star-
studded, four-day weekend destination event showcasing the talents of the world's most
renowned wine and spirits producers, chefs and culinary personalities. Sponsored by Southern
Wine & Spirits of Ftorida and Florida International University (FlU), the Festival benefits the
Teaching Restaurant and the Southern Wine & Spirits Beverage Management Center, both
located at FlU.
In 2007, Food Network signed on as the title sponsor of the Festival for the first time in its
history, opening doors for increased awareness of the event on a national level. The Festival has
become one of the largest and most well-known festivals of its kind in the country and the world,
continuing to attract the best in the industry to South Beach.
Howard R. Miller Communications (HRMC) was brought in as the marketing counsel for the
2007 Food Network South Beach Wine & Food Festival, for the first time since its inception, to
integrate all marketing and advertising activities. HRMC developed a cost-effective integrated
marketing plan to achieve the following Festival marketing goals:
· Reduce Budget: HRMC reduced the marketing/advertising budget from $115,885.67
to $61,589.25, with a current earned media value of $2,380, 108.62. The reduction
occurred as a result of (a) evaluating the effectiveness of past years' paid advertising,
(b) maximizing online marketing opportunities, (c) building upon relationships with
returning media and (d) fonning new relationships with first-time media sponsors.
· Increase Exposure: Generated 304,831,804 media impressions a (with several
outstanding media inquiries, we know that the number is actually higher), compared
with 152,849,370 last year. This number only reflects marketing/advertising and does
not include public relations placements.
· Maximize Marketing Opportunities with Corporate Sponson: Coordinated
numerous marketing cross-promotions with corporate sponsors and their media
affiliates (e.g. Delta/Sky Magazine)
· Improve Record-Keeping: Developed organizational system to record and file all
agreements with media sponsors and other media.
..
2007 marked the sixth and most successful year of the Festival. paving the way for further
opportunities for the 2008 Food Network South Beach Wine & Food Festival, as well as
potential national expansion of the branded event to other top U.S. cities, including New York.
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HOWARD R. MILLER
COMMUNICATIONS
CASE STUDY: 2008 FOOD NETWORK SOUTH BEACH WINE & FOOD FESTIVAL
The Food Network South Beach Wine & Food Festival is an internationally successful star-
studded. four-day/52 event destination showcasing the talents of the world's most renowned
wine and spirits producers. chefs and culinary personalities. Sponsored by Southern Wine &
Spirits of Florida and Florida International University (FIU). the Festival benefits the Teaching
Restaurant and the Southern Wine & Spirits Beverage Management Center. both located at flU.
2008 marked the second consecutive year that the Food Network signed on as the title sponsor of
the Festival, continuing to open doors for increased awareness of the event on a national level.
The Festival has become one of the largest and most well-known festivals of its kind in the
country and the world, continuing to attract the best in the industry to South Beach.
Howard R Miller Communications (HRMC) continued as the marketing counsel for the 2008
Food Network South Beach Wine & Food Festival, for the second consecutive year to integrate
all marketing and advertising activities. HRMC developed a cost-effective integrated marketing
plan to achieve the following Festival marketing goals:
. Reduce Budget: HRMC reduced the marketing/advertising budget even more from
last year's reduction of$61,589.25 to $22,510.00 this year. This budget has currently
earned a media value of $7,866,954.00. The advertising cost reduction occurred as a
result of (a) evaluating the effectiveness of last year's paid advertising, (b)
maximizing online marketing opportunities, (c) building upon relationships with
returning media and (d) forming new relationships with first-time media sponsors.
. Increase Exposure: Generated 936,542,360 media impressions a (with several
outstanding media inquiries, we know that the number is actually higher), compared
with 304,831,804 last year. This number only reflects marketing/advertising and does
not include public relations placements.
. Maximize Marketing Opportunities witb Corporate Sponson: Coordinated
numerous marketing cross-promotions with corporate sponsors and their media
affiliates (e.g. New York Times, Wine Spectator, Miami Herald).
2008 marked the seventh and most successful year of the Festival, paving the way for further
opportunities for the 2009 Food Network South Beach Wine & Food Festival, as well as
potential national expansion of the branded event to other top U.S. cities, including New York.
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HOWARD R. MILLER
COMMUNICATIONS
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CASE STUDY: 2007 MIAMI BEACH SLEEPLESS NIGHT
In 2007 the City of Miami Beach had the opportunity to be the first city in North America to host
"Nuit Blanche", an international event that has been a major cultural success across Europe. On
November 3rd, 2007, Miami Beach hosted the tirst ever "Nuit Blanche," renamed Sleepless Night for
its introduction in the United States. Sleepless Night was an all-night (13 hour), free, citywide
celebration of culture. Free, nonstop entertainment provided by Miami Beach's major cultural
institutions and individual artists took place in both city-owned and private venues (both indoors and
outside) throughout four major zones of activity: North Beach, Collins Park, Lincoln Road and Ocean
Drive.
Howard R Miller Communications' (HRMC) client, the City of Miami Beach, brought them in
as the marketing counsel for the 2007 inaugural Sleepless Night, to integrate all marketing,
advertising, and public relations activities. HRMC developed a cost-effective integrated national
and local marketing plan to achieve the following Sleepless Night marketing goals:
.
. Budget: HRMC worked with a $49,000 marketing/advertising budget that included:
print, radio, television and viral media. Their campaign generated and earned media
value estimated at $267,446.50. The success occurred as a result of (a) Researching,
reviewing and analyzing all advertising and public relations efforts from previous
global Nuit Blanche events, (b) maximizing online marketing opportunities, and (c)
forming new relationships with first-time media sponsors.
. Generate Exposure: Over 33,000,000 media impressions were generated. This
number only reflects marketing/advertising and does not include public relations
placements.
. Generate Buzz: Over 150,000 South Florida re'sidents and visitors attended the 130+
events in more than 80 venues that took place during the 13-hour free, citywide
cultural celebration,
. Maximize Marketing Opportunities with Corporate Sponson: Coordinated
numerous marketing cross-promotions with corporate sponsors and their media
affiliates (e.g. Clear Channel, CBS Outdoor)
· Establish Record-Keeping: Developed organizational system to record and file all
agreements with media sponsors and other media.
2007 established a sensational tirst year performance for Sleepless Night and called the "best,
multi-genre arts event by WLR.J~ South Florida Arts Beat Producer and Host Ed Bell. With
planning already well underway for the second awakening of Sleepless Night, HRMC will
coordinate a local, national and international marketing campaign for the 2008 event on
November 1'1.
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CASE STUDY: 2007 & 2008 ~11A'\1I BEACH FESTIVAL OF THE ARTS
First established in 1974, the Festival of the Arts is Miami Beach's oldest art festival. Over the
years the Festival has evolved from a local street show in North Beach to one of the most
prestigious cultural art festivals on the East Coast. This signature community event showcases
the juried artwork of over 150 artists from across the nation, exhibiting paintings, sculpture,
glass, ceramics, jewelry, and photography.
In 2007, the event was potentially not going to happen. Howard R. Miller Communications
(HRMC) was brought in six weeks before the festival by the North Beach Development
Corporation after going through two other agencies, as the marketing counsel for the 33rd Annual
Miami Beach Festival of the Arts. HRMC developed a cost-effective integrated marketing and
crisis communication plan that included media buying, advertising, public relations, established a
partnership with local art and cultural organizations as well as with local CollegeslUniversities to
achieve the following Festival marketing goals:
o
. Limited Budget: HRMC had a limited $10,000 marketing/advertising budget to work
with. and generated and earned a media value estimated at $33,974.06. The success
occurred as a result of (a) evaluating the effectiveness of past years' paid advertising,
(b) maximizing online marketing opportunities, and (c) forming new relationships
with first-time media sponsors.
. Increase Exposure: Generated 15,449,637 media impressions. This number only
reflects marketing/advertising and does not include public relations placements.
. Maximize Marketing Opportunities with Corporate Sponson: Coordinated numerous
marketing cross-promotions with corporate sponsors and their media affiliates.
Coldwell Banker, the name sponsor, was not going to continue with the Festival,
however after the positive image publicity they received, they signed a 3 year contract
extension.
. Improve Recont-Keeping: Developed organizational system to record and file all
agreements with media sponsors and other media.
In 2008, the City of Miami Beach, already a client ofHRMC, took over the Festival from the
North Beach Development Corporation. The City of Miami Beach brought HRMC back to serve
for the second year as the marketing counsel for the 34111 Annual Miami Beach Festival of the
Arts. HRMC worked to develop a cost effective marketing plan that would make the Festival
even more successful than the previous year.
o
. Limited Budget: HRMC had a limited $14,000 marketing/advertising budget to work
with, and generated and earned a media value estimated at $80,348.50. The success
occurred as a result of (a) evaluating the effectiveness of the previous year's paid
advertising, (b) maximizing online marketing opportunities, (c) building upon
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COMMUNICATIONS
relationships with returning media and (d) forming new relationships with first-time
media sponsors,
. Increase Exposure: Generated 19,239,411 media impressions. This number only
reflects marketing/advertising and does not include public relations placements.
2008 marked the 34th and most successful year of the Festival, paving the way for further
opportunities for the 35th Annual Miami Beach Festival of the Arts in 2009.
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HRMC's Marketing Plan for
2nd Annual Sunny Isles Beach Jazz Fest
October 1 f!' -18"', 2009
The following is a proposed marketing plan and timeline on behalf of HRMC for the 2nd Annual
Sunny Isles Beach Jazz Fest.
June 2009:
· Draft and send out Corporate Sponsorship Press Release to the media
· Send out Corporate Sponsorship proposals to the below organizations' membership
databases:
o Start scheduling sponsorship presentation for monthly meetings with: A ventura
Marketing Counsel, Aventura/SIB Chamber of Commerce, Miami Beach
Chamber, Latin Chamber, The Design District Arts Counsel, Gay & Lesbian
Chamber
· Begin approaching Corporate Sponsors for cash & in-kind donations
· Discuss advertising budget with SIB
· Request Media Sponsorship Proposals from South Florida Media Outlets (Print, Online,
Television)
July 2009:
· Begin finalizing Media Sponsorships
· Start working on confirmed artist line up for press release
· Continue making presentations to chambers/potential corporate sponsors
August 2009:
· Have all Media SponsorShips finalized and send out appropriate ads/information to
media sponsors
· Draft and send Artist Lineup Press Release
· Draft press release on festival poster artist and poster unveiling event
· Continue making presentations to chambers/potential corporate sponsors
September 2009:
· Send press release on festival poster artist and poster unveiling
· Draft and send out Calendar Announcement
o Week of September 141", 2009
· Resend Artist lineup Press Release
· Continue making presentations to chambers/potential corporate sponsors
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October 2009:
· Resend Calendar Announcement & Final Jazz Fest Press Release
· Finalize all corporate sponsorship agreements
· Draft and send out Media Alert
o 2 weeks before event
o F allow up week of event
o Resend morning of event
· Draft and send out Post-event Press Release with images
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Jazz Composer/Pianist Tony Sona
Friday, October 15, 2010 from 8:00 PM to 11 :00 PM
Jazz Club/ AcquaUna Resort and Spa
.:. ~': ~~;': ~. . ;1,:-'
Feat, Ed Calle and Perfonnances by Oriente and Jesse
Saturday, October 16, 2010 from 7:00 PM to 10:00 PM
Samson Oceanfront Pari(
Jazz Festival
Jazz Fest
, Jazz MUSIC
. Modern Jazz
Jazz Band
Sunday Brunch featurinl Grammy Nominee Troy Rober
Sunday, October 17, 2010 from 11:00 AM-3:00
N~port Beachside Hotel & Resort
!....ns ../, .. .".'IJI;':.
Ed Calle to Headline 3rd Annual Sunny Isles Beach Jan
. October 15-17,2010 in "Florida's Riviera" -
, Classic Jazz
Jazz Standards
Piano Jazz
Jazz Musicians
Swinll Jazz
The Third Annual 2010 Sunny Isles Beach Jazz Fest is p
will brinl cool jazz sounds to the beautiful dty on the
The Sunny Isles Beach Jazz Fest wfll celebrate the extt
the event weekend; featurinl renowned jazz artists. H
recorded saxophonists in jazz history, Ed Calle, Calle I'
bebop, Latin jazz, contemporary jazz, and pop, He
albums by Frank Sinatra, Arturo Sandoval and Jon Seea
around the world with such artists as Gloria Estefan, JI
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Additional musical guests include successful saxophoni
amazing talent in playinl everything from traditional j
with such notable artists as Donald Byrd, Blue Mitchell
featuri"l multi. talented vocalist Yvonne Brown, and t
Sunshine Jazz Organization. Also, perfonnfns will be t/
Cuban Jazz band, Oriente,
Featured Events
The Sunny Isles Beach Jazz Fest, produced by the City
the Sunny Isles Beach Tourism and Mari(etinl Council, .
the dty has to offer Including Ireat music, fine dining,
much morel The Jazz Fest's special nonprofit partners
Joshua's Heart Foundation (www,joshuasheart,org), w
providing necessities such as food and water to indivfd
Chfldren's Hospital Foundatfon (www.mchf.ort), whid
Involvement for Miami Chfldren's Hospital throulh
, i
~JW F~atut~d Enflt
Feature your
event here
dnd support
Soul Of MldrTlI
click here 10 ask us how
The weekend Festival kicks off on Friday, October 15t/
spectacular performance by planfst and composer, Tor
Acqualfna Resort & Spa, located at 17875 Collins Avenl
Feature your event here!
.. -:"
. to Or:
~j
__ ;~\~ i.-
The festival wHl continue on Saturday, October 16th, f
perfonnance by headlining artfst, Ed Calle followed by
Jesse Jones, Jr, at the spectacular Samson Oceanfront
special event. Admission Is S 15
~. ...--
The final event of the Festival Is a sumptuous Sunday I
a.m. to 3:00 p.m, featuri", the soothing sounds of Gra
Newport Beachside Hotel & Resort, located at 16701 C
JOin us a for a celebration of
Sex and the Beach's 5th
year anniversary at The
Clevelander on October
17th!
The Jazz Fest Is made possible with the support of the
Council, the Miami. Dade County Department of Cultur,
Mlamf.Dade County Mayor, Carias Alvarez, the Board 0
Sally Heyman, Greater Miami Convention and Visitors !
10112/20 I 0
I he Ihlrd Annual Sunny Isles Beach Jazz Fest 10/15-171 I 0
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Page 3 of 7
Win~, Polar Beer, Contin~ntal Group, Epicure Marl<et,
Beach Resort, N~wport Beachside RMOrt and Acqualin
"Th~ Third Annual Sunny Isles Beach Jazz Fest
Rom~ro, Executive Director of Sunny Isles B~ach Toun
to produc~ an event that, after three y~ars, continue!
tourists, H
For more information on th~ Sunny Isl~s Beach Jazz Fe
sponsorships plea~ visit the w~bsit~ at .'W\'" sunr:.' I
ibis@Sibfl,net.
C Share' Save C (}
...
..
: Calendar. Festival. Music Performance. Sunny Isle
: 10/15/10. 10/16/10, 10/fl/10
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.. BIke Miami Days 11/14/10
http://www.soulofmiami.org/201 OIl 0/12/the-third-annual-sunny-isles-beach-jazz-fest-1 0 I.., 10/12/20 I 0
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Acqualina's Aaria IOWlge
This fall. the 3rd Annual Sunny Isles Beach Jazz Fest kicks ofT at AcquaJina Resort & Spa on the Beach. October
15th, The e\'ening will feature an intimate performance by Jazz Composer and Pianist, Toni Sona in the reson's
C~Aaria Bar & LOWlge, Aaria features a 20-foot bar and separate 10Wlge area serving signature cocktails, sushi and a
10Wlge menu,
http://w\\w.communitynewspapers.comla\.enturalacquaJina-gets-ja/./.y-during-the-third-annuaJ-sWlny-isJ." I 0/ II /20 10
Page 2 of I)
Set amid the backdrop of 2.5 miles of the Atlantic Ocean. the Sunny Isles Beach Ja/./, Fest will again celebrate the
extraordinary sounds of jan music throughout the event weekend; produced by the City of Sunny Isles Beach in
partnership with the Sunny Isles Beach Tourism and Marketing Council to benefit Joshua's Heart Foundation and
Miami Children's Hospital Foundation, The 3rd Annual Sunny Isles Beach Jazz Fest will feature Ed Calle \\ith
performances by Oriente, Jesse Jones. Jr, and other notable local jazz artists.
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I; ".
VIP tickets can be purchased in a<<h-ance through the SIB JaJ'Z Fest (SunnylslesBeachJazz,com) for $70, which
provides ticket holders the opportunity to experience e\'ents Friday, Saturday and Sunday, Specifically at AcquaJina.
VIP guests will be prO\'ided with complimentary valet parking. a complimentary glass of champagne or wine. access
to the e\'ent and preferential seating based on a\'ailability,
I f only interested in attending Toni Sona's performance at Acqualina. guests have the option of purchasing a general
admission ticket for $25 and $8 valet parking fee, The perfonnance is from 8 to II p,m. and guests are welcome to
take advantage of the Aaria Lounge Menu until midnight. Aaria's outdoor veranda overlooking the ocean is perfect
for sipping cocktails or enjoying alfresco dining as well,
Acqualina Resort & Spa on the Beach, South Florida's ultra-luxury retreat, is a place where the charm of a
Mediterranean villa meets elegance on the beach and is the recipient of the coveted AAA Five Diamond Award for
2010, It is located at 17875 Collins A venue, Sunny Isles Beach,
For more information on Acqualina or how to purchase th:kets, call 305-918-6777 or visit ,I, i/I/U/lI/uN('\un l filii
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Wave goodbye to body fat
IT Doctors earns elite Apple
AuthOrized Service Center
deSignation
The ties that bind Michael-
Ann Russell JCC and
Temple Sinai celebrate a
new connection
The Israel Sport Center for
the Disabled Palm Beaches
Marathon Campaign
Shlmi's race for disabled
South FlOrida Ahava
Fundralslng Committee
kicks off ~;lissjon Ahava
2011
Impenal Club hosts 2nd
Annual '/Vlne do Chee<;e
Event
Short UR l: hnp://w\\ W,CI >nlll1unilync\\ Spilp~'T'sc\llltJ'lp=7()5(j
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http://ww\\.Communitynewspapers.com/aventuralacqualina_gets_janY_during-the-third-annuaJ-sunny-isl." I 0/ II /20 10
Third AnnuAl Sunny Isles BeAch JAZZ Fest StArts TodAY! I TAking Over MiAmi
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3rd Annual Sunny Isles Beach Jazz Fest
25, Oct, 20 I 0
Sunny Isles Beach, FL - This past weekend, from October 15-17,2010, Sunny Isles Beach hosted jazz lovers from
across Florida and the United States to their Third Annual Sunny Isles Beach Jazz Fest. The Jazz Fest was a three
Oday, multi-venue event that featured an international line-up of jazz stars, Produced by the City of Sunny Isles Beach
in partnership with the Sunny Isles Beach Tourism and Marketing Council, the weekend brought the extraordinary
and diverse sounds of jazz for all attendees to enjoy while benefiting Joshua's Heart FOlmdation
(www,joshuasheart,org) and the Miami Children's Hospital Foundation (W\\w.mchf.org),
The Jazz Fest
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http://\\w\\,cuevasalman/ora, c0111lhol idays/3 rd-annual-sunny-isles-beach-j an-fest!
10/25/20 I 0
New .ird Annual Sunny Isles Beach Jazz "est
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A Weekend Filled\\' ilh Flal and Ju.z in ~l,,"da 's Rhi.:ra!
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llil{"~,,,llil- O~126,201O - 'This pa.st ~''1:,' ~ ~,'--:~
weekend, from O.:toher IS-17, 2010, Ii' ~ I · 1
Sunny Isl.:s Ika.:h hosto:d jazz lo"o:rs ,.....:" " oy ,/II/ 41111t\! ,
from across Florida and the l:nited I I) I \ I . ~
State. to their Third Annual Sumy Isles " \ , '., ) ~:
H.:ach Ja:u; Fest. The Jazz Fest WlIlI a 1/1 I II ' 'I
::..:,; IS (/
Ihllee day, multi-venUe: ewnt that l ~ _,.. .,.j
featured an intemati<malline-up of jazz " ~ '" '1
stan, Produ.:ed by Ihe C it)' of Sunny i . ' to, j
Isles !J.:ach in partn"rship \\ ith Ihe ,. I.,~/.,." style~"t, ~
Slmny bles Ilea.:h Tourism and _ . ,_ . _ , _, j
Man.:ting ClIundl, Ihe w~elo.end ....... ""'-
hrought the e:l.1raordinary and diverse sounds of jazz for all attendees to
enjoy while beneliting Jushua's lIeart Foundation
(www,joshu3llbeart.org)and the ~Iiami Children's Hospital Foundation
(www.m.:hf,'rg),
The Jazz Fest w~ekelld h~gan on 'Thursday, October 14th with an
Evening VIP Posh:r-l:nveiling Party IIIlhe Tmmp Int.:mational Resurt.
located at 18001 Collins ,h.:nue, 'Ibis year,lhe posler was designed by
local artist. Ju.:1 Gmnzweig and aU':lioned olfto benefit Joshua's lIeart
Foundation and the ~liami Children's Hospital Foundation
(www,m.:hf,org).
The Festival officiall)' kicked oIT ,m Friday, (A:loner I Sth from 8:00 to
11:00 p,m, wilh a sizzling p.:rformance by pianist and .:omposer, Tony
Sona at the elegant Jazz Club in tbe A':ljualina Resort & Spa. locat.:d al
1787S Collins Avenue,
Headlining Ihe festival on Saturday, October 16th, was an ~Iectric
p.:rfonnan.:e by one of the most re.:orded saxophonists in jazz hislory, Ed
Calle and his all-star Jazz band, "hi.:h took pla.:e at the speCla.:ular
SlUllson Oceanfront Park, located at I 742S Collins ,,\ wnue, Calle enrked
the crowd wilh a lmiljue ~ombination "f smouth m)1hmic sounds and
upheal notes, Opening f"r Ed Calle, \\as the Afro-Cuban Jau band.
Oriente, follo\\',-d h)' legend3/')' saxophonist extraordinaire, Jesse Jones.
JR, and a soothing serenade by taJ.:nted songstress, Yvonne Brown,
Guests in the VIP area enj,)) ed resel'\'ed seating and food compliments of
the :o.;e\\ port Ika.:hside Resort, 1bc general public had plen\)' of space on
Ihe great Jawn for lounge .:hain and hlanh't5 undo:r Ihe swlit sk)', ,\11
e,ening allendeo:s al." enjo)'~d a '" ide sele.:tion of foud and !>everage.
from James &rbe'lue and Epi.:ure ~Ianet. The bar fealured \\ine and
neCT from Bareli)ot Wine, Polar Ile.:r and Grolsch; with all proceeds
benefiting Joshua's lIeart Foundati"n and tho: ~Iiami Children's II"spiLlI
F'lIJndation,
The final event 'lftbe Festisal '\a.. a .umptuOLL< Sunday brun.:h on
Sunday', O\:hlher 17th from 11:00 a.m, to ):00 p,m, featuring Ihe soolhing
."und. of Gramm)' :o.-ominee. Tro) Rohert.. allho: :o.-e" P'lfl ~a.:hside
IIot.:l & R60rt, Io.:at"d at 16701 Collins Awnue,
lb.: Jan F"st \\3.< made po\Sihf.: with Ihe'upp<lfl "fth" \Iiami-()ade
http://bignews,biz!':'id=933112
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l~partn1l:l1l11f Cultural \llili". Th~ Cultural. \Ifai" Cuun.:il. th~ \Iiami.
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Conh-nli'lll and \'isitor.; Hun:au, Ar;t\Jnd Town \Iag:uin~, Bard'lllt
\\'in~. Polar Ilea. ('ontin.-nlal Group, \Iiami Dolphins. ,\dri.:nn.: Arsht
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For more: information pl~a.'e: .:onta.1 Ibis Rllm~ro at ibi"'i! sibtlnd,
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Latest News' jazz, blues, world music
ita news
George Wel" Announca 2011 Oeta of Newport Folk end Jeu FatIYe"
26.10,2010 George Weln Is pleased to announce the
dates of the 2011 folk and jazz festivals In Newport, RI.
The Newport Folk Festival will be held July 29 - 31 and
the Newport Jazz Festival Is set for August 5 - 7. "We will
announce additional Information In the coming months,
but we wanted to make sure that music fans throughout
the area and around the world have the 2011 dates on
their calendars, " said Weln, who has produced the jazz
and folk festivals since their inceptions In 1954 and 1959,
respectively. read more
The Gr..test Eers In Town: The Arlf Merdln Story
26.10.2010 The documentary The Greatest Ears In Town .~'-' t:.JI
follows Artf Mardin, the multl-Grammy winner who was
responsible for well over 50 million-selling recordings
worldwide, producing his last album All My Friends Are
Here (NuNolse Records), which he referred to as his "life's
work. with an all-star cast of singers and musicians. The
film also tells the story of his life and family. It features
Interviews with Mardin, Sir George Martin, Ahmet III P.DUJ[l'J nD~llmq
Ertegun, Quincy Jones, Chaka Khan, Phil Collins, Carly U unl! ~113U~
Simon, Barry & Robin Glbb, Darryl Hall, and many of the ....:.....~ ,..~.. ..~-- ,..,-...
other stars whose successes he helped create. read more
Benny Goodmen Centennial Tribute to Benefit Hospice
25.10.2010 Nationally recognized jazz vocalist and Woodstock resident Terry
Blaine, along with acclaimed darlnetlst Allan Vache, will present In concert a
tribute to Benny Goodman on Sunday, November 14 at Olin Hall Theater on the
campus of Bard College In Annandale. read more
3rd Annuel Sunny 1.1.. B..ch Juz Fat
25.10.2010 This past weekend, from October 15-17, 2010, Sunny Isles Beach
hosted jazz lovers from across Florida and the United States to their Third
Annual Sunny Isles Beach Jazz Fest. The Jazz Fest was a three day, multi-venue
event that featured an International line-up of jazz stars. read more
Norberto Temburrlno Tour Oeta In New York
24.10.2010 Norberto Tamburrino pianist/composer. performing Classic & Original
Music from latest releases "Revelations From "The Sky., "Ascoltablle Piano &
Atmospheres" (Art Notes Records) and from his 50 compositions released by
prestIgious labels Arabesque Records, Philology, Splasc(h), Art Notes Records.
read more
SIIxophon"t Oeve Mullen Appellrlng et Blue Note (NYC)
24.10.2010 Dave has Just returned from a Brazil and South Africa tour with
Gloria Gaynor. His credits Include performances and/or recordings with Roy
Ayers, Nile Rodgers, The Brand New Heavies, P-Funk, Groove Collective, Blue
Man Group, GII Scott Heron, Delfeayo Marsalis, Robin Eubanks, Marc Ribot, Victor
Jones, John Hicks, Mark Egan, Danny Gottlieb, Brtan Jackson, Mood 2 Swing, G
Love and Special Sauce, The Jesus lizard, Firewater, Slick Rick and others. read
more
Alice Coltrene BIQ9rephy
22.10.2010 Monument Eternal (the music of Alice Coltrane) by Franya J.
Berkman, has just been released by Wesleyan University Press, McLeod her
maiden name was Introduced to John Coltrane by vibist Terry Gibbs, when she
was pianist in his group. The 160 page book Is available In paperback and
hardback editions. Turiyasangitananda her spiritual name died in 2007. read
more
blues ilnd rock news
Hempton Blua Festlvel
27.10,2010 The Hampton Blues Festival will return to Hampton Coliseum Jan, 28
and will feature big names Bobby "Blue. Bland and Tito Jackson, promoters
http:, hume,ncslllf,minsk,byjllLZ [10'272010 3:.Udl PMI
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John Lennon'. Imagine Album Among the Firat of Rock Bend 3
Downloadable Content
26.10,2010 Raising the bar once again for interactive music games with the
addItion of groundbreaking new features that include keyboards, vocal harmonies
and Rock Band Pro Mode, Harmonix Music Systems, Inc., the world's premier
music video game developer, and MTV Games, a part of Viacom's MTV Networks
(NYSE: VlA I PowerRating, VIA.B I PowerRating), today proudly announced that
Imagine, the timeless album from John Lennon, will be among the first albums
released as Rock Band(TM) 3 downloadable content. read more
Keith Rlcherds .a.,. Mlcle Jegger enraged him (AP)
25.10,2010 Keith Richards says the Rolling Stones almost Imploded because Mick
Jagger thought he was "bigger than the Stones." The pair's stormy relationship Is
described in Richards' 'memoir "Ufe, " published next week. read more
REM Neme New Album 'CollapM Into Now'
24.10.2010 R.E.M's forthcoming new studio album will be called 'Collapse Into
Now', it's been revealed. The group's manager Bertis Downs confirmed the title
of the their 15th studio album at In The City in Manchester. read more
world music news '
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Brazll"n music tops Jenet Jackson'. to-do list (AP)
26.10.2010 Janet Jackson says despite winning numerous Grammy Awards,
gracing the big and small screens and having an Academy Award nomination
under her belt she still has a long to-do list. read more
TV4U Celebrele8 the 55th Annlversery of Its RKO Unique Records Unit
24.10.2010 TV4U, operator of the 48 channnel IPTV video portal TV4U.Com, will
celebrate the 55th anniversary of their RKO Unique Records unit in November.
RKO Is one of 56 record labels owned by Margate Entertainment LLC, II
Henderson, Nevllda based independent stand alone content provider. read more
Chesney Relea... The Evoative "Somewhere With You"
23.10.2010 After topping the charts earlier this month with "The Boys of Fall, "
Kenny Chesney Is releasing "Somewhere With You, " the second single from his
new album Hemingway's Whiskey which debuted at Number One on the Billboard
200. Hemingway's Whiskey is Chesney's sixth album to debut at the spot and
the album Is receiving widespread praise as one of the best of his storied career.
read more
Gultllr Center 'Picks' Creative Clvlllzetlon
23.10.2010 Gultllr Center, the world's largest retail chain of musical Instruments
and equipment, selected San Antonio-based lldvertlsing and public relations firm,
Creative Civlllzlltlon, liS It dediclltes its efforts to building relationships with the
growing Hispanic mllrket and music Industry. read more
Last News' jazz, blues, world music
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HALLOWEEN ." .,....,,,., @jllZZ news
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3rd Annual Sunny Isles Beach Jazz Fest
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A WMIlend I"lllecl wtth Fun and Jazz In FIofIdll'1 "lvlenll
FOR IMMEOA TE RELEASE
""'. <.i ".'S~ .;;..... "...'- Oct~, 2010- Sunny IsIn BeaCh. Fl- Thll peat weekend. from October
1!>- 1 7, 2010, Sunny 1.1eI Belch hcnted JIIZZ lovers lrom
acroas Flor1dll Ind the United Stat.. to tr1elr Third Anrull
Sunny lain Belch JIIZZ Fest The Jazz Fest was alt1ree Clay,
mult"venue event thlt featured an InternatIOnal llne-up 01 jazz
stars Produced ~ tr1e Crty of Sunny 1.1eI Belch in
plIrtnershtp withlt1e Sl6lny IIie. Belch TounltTl Ind
Marketing Council, the weekend brol4lt the extraordinlry
and diverse Iounda of JIIZZ lor III anendees to e'lay while
benefiting Jolhua'. Heart Foundation (www josl'luasheart org)
and lt1e Miami Chtldren'I Hospilal Foundation
(www mchlorg)
F"II (In'all \ i.,,, C "lid..
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The JIIZZ Feet weekend began on Thursday, October 14th
with an Evening IIIP Polter.Unveillng Party at the TrLmp International Resort, located It 18001 Colli,..
Avenue This year, the poater Will designed by local ertilt, Joel Grunzweig and auctioned olf to benefit
JoIhua'I Heart Foundation and lt1e Miam. ChllD'en'. Hospilal Foundation (www mcl'lf org)
The Festival olflClallv kICked olf on FridaV, October 15th from 8 00 to 1100 P m WIth a SIZZling
performance by pianISt and compoae" Tony Sona at the elegant Jazz CIIb In the Acquallna Resort &
SplI. located It 17875 Colllnl Avenue
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Headlining the feltival on SaturdlY, October 16th, was an eleclric performance by one of the molt
recorded IIxoptlonilllln JIZZ hi.tory, Ed Calle and his all-.tar Jazz bend, which took place at the
spectacular Samaon Oceanfront Pari<, located at 17425 Colli,.. Avenue Calle enticed the crowd wrth a
unique combinatIOn of lmootI'l rhythmc soundl and upbeal not.. Opening for Ed Calle, Will the Afro-
Cuban JIZZ band. OrIente. followed by legendary saxophoniat extraordlnaire, Jesse Jones, JR and a
soothing aerenade by talented IOngstren. Yvome Brown
Guesllln lt1e IIIP area e/lOved reaeIVed seating and food compllmenll of the Newport Beachlide
Resort, The general public had plenty of spece on the great lawn for lounge chairs Ind blanketl under
the Itar1it aky All evening Ineoden 1110 e/loved a wide aelection 01 food Ind beverages lrom James
Barbeque and Epicure Market. The ber featured wine Ind beer from Barefoot Wine, Poler Beer Ind
Grolllctl; with all proceedl benefrting Jolhua's Heart Foundation and the Miami Children's HoSpital
Foundation,
The final event of the Fe.tival wa. a IU"1'luoUl Sunday brunch on SundaV. October 1711'1 from 1100
am, to 300 pm teelurlng the soolI'1ing sounda c/ Grammy Nominee, Troy Roberti at the Newport
Beachlide Hotel & Resort, Ioceled It 16701 Colhnl Avenue,
The Jazz Felt _s made posSIble wrth the support of lt1e Miami-Dade County To..... Development
COUncil, the Miami-Dede County Depertment of Cu~urel Affairs, The Cu~uflll Allalrs Council, the Miam.
Dade County Meyor, Ca~o. Alllarez, the eolrd of County CommllllOnere. Commlllioner Sally
Hey~n. Greater MiamI Convention and lIis~ors Bureau. Around Town Magazine, Barefoot'Mne, Polar
Beer, Continental Group. Mlllml Dolph'nI, Adnenne Arstt CeoWr. The Su,..hme JIIZZ OrganIZatIOn.
AtlantiC Broadband. SoliS. Epicure Market, J MI~on & AllOCiatel. Call1in. GIOrdano & Assocllltes. INC.
Tru~ Intemlbonal Belch Resort. Newport Beacl'l5ide RelOrt and Acqualina Reeort
For mor. .nformabon please contact IbII Romero It .bSQlitill net
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The Perfect, Romantic Destination Wedding in Sunny Isles Beach
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The Perfect, Romantic Destination Wedding in
Sunny Isles Beach
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Florlda'l "Ivlenl Cr... MIIrrl. 11111
FOR /',UAECU TE RELEASE
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" .~ - ." : - No. ", 2010 - (I.\""", Fl) AI engaged cOUplel erlYlfilOn their perfect
destInatIOn wedding, 1M bellutlful Sunny IIlel Belich
provides the ldelll comblnlltlOn of luxury. belluty lInd
lI",Ordabollty W1l11l1n lIrrlly of wedchng lInd hOneymoon
package(; lit 1M" nurrerOlll beachslde resorts
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MLS for bc:achfroot hom.:s
and real <:slllte
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Perfectly lIluated between MiamI's gllttenng skylines. Fort
LlIuderdale I sleek. palm-lined boulevlItm lInd Sol.Ct1 Beach'I
legendary Ocean Dnve. Sunny Isles Belich is an ocealllront
gem of South Florida wllh a two.rnle long Itretch of while
sandy beach 1I10ng the beautiful Atlartic COllI! Recentty
named one r:A the top hOneymoon destinatIOns in Flonda lInd
the Canbbean by the Orlando Senbnel, Sumy Illes Belich
haa gained the reputation r:A being II romartlc getaway A.
the portrall of romance. SlIlny Isles Belich IS the Ideal ioclltion for II truly rremorable destlnlltlon
Wedding, where lI1e Bride can wslk barefoot down the ItlllnJng, goiden sand allle lInd the amanced
couple can exchange VOWI agair1$l the backdrop of the dazzling. blue Sunny lfilel Beach shoreline
Then the couplellnd their Invlled guests clln stroll back into the hotel for II magnifICent Wedding
reception
From lmellllnd irtlrT18te weddings to large and apectacular weddings, event lpecialiltl from 1M
stunning ocellnfrort resorts that line Sunny IIlel Beach help bnng each couple'I dream wedding to
reality Special event fllclllliel range from Intimate rooms to ocean View ballrooms wllh sweeptng glass
windows, to outdoor. picturetlque 11Iwns Along wllh the breathtllklng View of the shoreline, extravagant
floral display. and gorgeous receptIOn aettlngs will make your ocelllllront wedding one that will be
remembered for a lifetime.
There'l no better place to relax under the fiUn wllh your new spouse than Sunny Isles Beach, Florlda'I
Rivierll SlIlny Il'ea Beach boalts one of MllIml'l most stunr1lng oceanfront vistal. with mllel of
gorgeous white And beachfront, pristine, publIC parks lInd plenty of places 10 play Muaeums, concerts
and plllys. shopping malll, spas. moVlel, sport stadiumI. goll, temll. boating lInd diVing lire all easily
acceSlllble
~
Od()b~f 20JO
http://www.prlog.org/11063610-the-perfect-romantic-destination-wedding-in-sunny_isles_beach.html
t h~'_l~~~_:..<< ~I~I !!~ 1~1.!. ~ I.! I ~.'~.
DiHCOwr \\urld-class luxury
with The Ritz-Carlton
De~1inati(1n Clu~
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"'" by (".nosk
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Thllluxury destination of South Florida is lined wllh nurrerous resorts. shops, lInd attractlOnl thllt are
remlniacent r:A ISland beach communllles ViUora can catch rllYs on the Unci or tllke a Itroll down the
stunning Sumy Isles Beach coastline whlle listening to son Wll\les echo through the dockl The
lItmosphere il stili casulll but its funky '50s deco motelsllnd lmall beach/ront hotels mix efTortlessly
with luxury lIpartment towera lInd hOtels Glellming Ikyscrllpers With culling-edge lIrchllecture o",er
endlesa ocelln views and world-cl"l lIrrenlliel fiUCh al European spe. and line dining A truly
cuKurally dIverse selectIOn r:A restaurllnts to lit any budget. llnel the Collins Avenue thoroughfare
DinIng choICeS rllnge from vlrtllge delicatessens to fllmlly friendly restaurllnts, to gaUnTlet eateriel
offering apectllcular world CUISine from top ioclll chefl
TennIS enthusiasts WIll enJOY the comforts of pllIy'ng In the wond clan tenntlfllCllrty located at the
TrulTll IntematlOnlll Belich Resort Furthermore, golllOvera can rellah In lIn anemoon r:A relaxatIOn ,n
South Flonda's legendllry go~ destlnlltlOn lit the the Falrmont Turnberry ISlllnd Resort Eco tounsm
abour>dl at Cllet. Rrver State Parll whlCl1 oIfera more nature''''Iptred fun, wlll1 mountain btke tl1llll,
kaYlk. Cllnoe lInd rustIC cllbon rentall 1II welllll p;cntC pavilions
Sunny ,.. Belich Resorts Include Acquallna Resort 5. Spa, DaYI Thunderbord Beach Resort Hotel,
Doubletree Ocelln PoInt, Resort & Spa. FaltrT'Ont Tumber", ISle, GOlden Strand Ocean Villa Resort.
MlIrco Polo Belich Resort-RlIrredll Plaza, MlIrenn Resort. Newport Beachslde Hotel 5. Resort Sole
on the Ocean. Travelodge Monaco BelICh Resort lInd TrulTlllntematlOnlll Belich Resort For more
,1lI0onatlOn on lI1e City of Sumy IlleS Belich lInd the Sumy lIIeI Beach Tounam and Marketing
CounCIl, VIU www SIbfl net or www sunnytslesbeachmiSmt com or contact lbos Romero lit 305-792.1952
or '0 sQ&.bt1 net
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The Perfect, Romantic Destination Wedding in Sunny Isles Beach _
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The Perfect. Romantic Destination Weddina in Sunny Isles Beach
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Sunny Isles Beach Resorts include Acqualina Resort & Spa, Days Thunderbird Beach Resort Hotel,
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3rd Annual SUDD)' Isles Beach Jazz Fest
Q A weekend filled with fun and jazz in Florida's Riviera
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Aventura Marketing Council
One Aventura Executive Cenler
(~~ NE 3d" Avenue. Suite 410
~~ura, FL 33180
Pi'lUne, 305-932.53~ Fax 305-932-4701
www aventuramarl<ettngcouncil com
1111 5/2010
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I: Sunny Isles Real Estate
Sunny Isles Oceanfront Specialists
I ~~"i,~~,~~,~~~,~,~~~,:,~1305 450 6662
t~
Destination Weddin2s
Competitive All-Inclusive packages
for you and your guests
\\\\\\ I\\.,tin.JIUHl\r~tldlO!!.. o,,;:PnI
Exotic Honeymoon Varation
Discover the Tricks to Look Your
Best On Your Romantic Getaway,
ll'U j Illl~..'l'rn (iIJkll~\.'...:nu,
The Perfect, Romantic Destination Wedding in Sunny
Isles Beach
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Florida's Riviera Creates Marriage Bliss
Miami, FL -- (SBWIRE) - 11/12/2010 - As engaged couples envision their perfect destination wedding, the
beautiful Sunny Isles Beach provides the ideal combination of luxury, beauty and afTordability with an array of
wedding and honeymoon packages at their numerous beachside resorts.
Perfectly situated between Miami's glittering skylines, Fort Lauderdale's sleek, palm-lined boulevards and South
Beach's legendary Ocean Drive, Sunny Isles Beach is an oceanfront gem of South Florida with a two-mile long
stretch of white sandy beach along the beautiful Atlantic coast, Recently named one of the top honeymoon
destinations in Florida and the Caribbean by the Orlando Sentinel, Sunny Isles Beach has gained the reputation of
being a romantic getaway, As the portrait of romance, Sunny Isles Beach is the ideal location for a truly memorable
destination wedding, where the Bride can walk barefoot down the stunning, golden sand aisle and the affianced
couple can exchange vows against the backdrop of the dazzling, blue Sunny Isles Beach shoreline, Then the couple
and their invited guests can stroll back into the hotel for a magnificent wedding reception,
From small and intimate weddings to large and spectacular weddings, event specialists from the stunning oceanfront
resorts that line Sunny Isles Beach help bring each couple's dream wedding to reality. Special event facilities range
from intimate rooms to ocean view ballrooms with sweeping glass windows, to outdoor, picturesque lawns, Along
with the breathtaking view of the shoreline, extravagant floral displays and gorgeous reception settings will make
your oceanfront wedding one that will be remembered for a lifetime,
Qre 's no beller pi ace to relax under the sun wi lh your new spouse than Sunny I sl es Beach, FI on da . s Ri vi era.
http://v..'Ww,sbwire,com/press-releases!sbwi re-64 349, htm
11115/20 I 0
rage J VI ....
. Sunny Isles Beach boasts one of Miami's most stunning oceanfront vistas, with miles of gorgeous white sand
beachfront, pristine public parks and plenty of places to play, Museums, concerts and plays, shopping malls, spas,
movies, sport stadiums, golf, tennis, boating and diving are all easily accessible,
Qlis luxury destination of South Florida is lined with numerous resorts, shops, and attractions that are reminiscent of
Island beach communities. Visitors can catch rays on the sand or take a stroll down the stunning Sunny Isles Beach
coastline while listening to soft waves echo through the docks. The atmosphere is still casual but its funky '50s deco
motels and small beachfront hotels mix effortlessly with luxury apartment towers and hotels, Gleaming skyscrapers
with cutting-edge architecture otTer endless ocean views and world-class amenities such as European spas and tine
dining. A truly culturally diverse selection of restaurants to tit any budget, lines the Collins Avenue thoroughfare,
Dining choices range from vintage delicatessens to family friendly restaurants, to gourmet eateries otTering
spectacular world cuisine from top local chefs.
Tennis enthusiasts will enjoy the comforts of playing in the world class tennis facility located at the Trump
International Beach Resort. Furthermore, golf lovers can relish in an afternoon of relaxation in South Florida's
legendary golf destination at the the Fairmont Tumberry Island Resort, Eco tourism abounds at Olets River State
Park, which otTers more nature-inspired fun, with mountain bike trails, kayak, canoe and rustic cabin rentals as well
as picnic pavilions. .
Sunny Isles Beach Resorts include Acqualina Resort & Spa, Days Thunderbird Beach Resort Hotel, Doubletree
Ocean Point, Resort & Spa, Fairmont Tumberry Isle, Golden Strand Ocean Villa Resort, Marco Polo Beach Resort-
Ramada Plaza, Marenas Resort, Newport Beachside Hotel & Resort, Sole on the Ocean, Travelodge Monaco Beach
Resort and Trump International Beach Resort, For more information on the City of Sunny Isles Beach and the Sunny
Isles Beach Tourism and Marketing Council, visit http://www,sibfl,net or http://www,sunnyislesbeachmiami,com or
contact Ibis Romero at 305-792-1952 or ibis@sibfl,net.
(Jedia Relations C~ntact
Lisandra Carballosa
Howard R. Miller Communications
Telephone: 305-573-0882
EmaiJ: Click to Contact Lisandra Carballosa By Email
Website: http://gohrmc,com
Posted Monday, November 302010 at 10:48 AM CST - Pt'rmalink
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~is press release was listed using SBWire's free press release listing service, SBWire otTers both press release
Oing services and press rel,~ase distribution services starting at $24,95 per press release, SBWire also otTers many
additional services such as Hosted Nc\vs Room, SBW.Lr~ C~\1, SB\..\~ire CO!!IlCCI and more
http://www.sbwire.com/press-releaseslsbwire-64349.htm
11/15/20 I 0
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The 2nd Annual Sunny Isles Beach Jazz Fest, featuring
The Neville Brothers
Friday, October 16th, 2009
12 AM Until..,
Sunny Isles
Admission: $25.00
Also, starring local Miamian Nicole Henry.
Sunny Isles Beach Jau Fest wlll once again celebrate the extraordinary sounds of jazz music
throughout the event weekend; produced by the Oty of Sunny Isles Beach in partnership
with the Sunny Isles Beach Resort Association to beneflt Joshuaa€"'s Heart foundation. The
event will be featuring the world-renowned Neville Brothers, and notable local jau artists and
several iIIustrfous music groups from major universities around the South florida area, Up-
dose and personal, set amid the backdrop of 2 A V2 miles of the Atlantic Ocean, held in one
of the most beautiful oceanfront parks, and at various beachfront resorts, this a€lEmust
attenda€D event promises to generate exdtement within the South florida community and
abroad; attracting both local residents and tourists from around the world.
.
Tickets are available at the Sunny Isles Beach Visitor Center located on the first floor of the
Sunny Isles Beach Government Center, 18070 Collins Avenue, VIsitor Center hours will be
Monday through Saturday from 10:00 a.m. to 4:00 p.m. For more Information, please call
(305) 792-1952.
Tickets for an evening of jau featuring The Neville Brothers and Nicole Henry Tickets are
available for the introductory price of $25.00. Please know that Saturday's event 15 General
Admission (rain or shine), so bring your blankets and your lawn chairs and enjoy. The cost of
food and beverages /5 additional.
o
Neville Brothers to Headline 2nd Annual Sunny Isles Beach Jazz Fest - October 16-18,2009 in Florida's... Page 1 of 6
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Neville Brothers to Headline 2nd Annual Sunny Isles
Beach Jazz Fest - October 16-18, 2009 in Florida's
Riviera
.
William D. Kirsh DO. MPH
Experienced Family Physician Focused on
reducing health risks
Southeast Toyota Dealers
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Ad, by Coogle
(August, 2009), Sunny Isles Beach, FL - The second annual 2009 Sunny Isles Beach Jazz Fest announces an artist
line-up that will bring cool jazz sounds to the beautiful city. This event promises to once again generate excitement
within the South Florida community and abroad; attracting both local audiences and tourists from around the world.
Sunny Isles Beach Jazz Fest will celebrate the extraordinary diverse sounds of jazz music the weekend of October 16
-18,2009, Produced by the City of Sunny Isles Beach in partnership with the Sunny Isles Beach Resort Association,
this year's jazz fest will benefit Joshua's Heart Foundation, the festival's official nonprofit partner
(www.joshuasheart.org), Event corporate sponsors include Le Meridien, Acqualina Resort & Spa, Trump
International Beach Resort, St. Tropez Condominiums. Atlantic Broadband Television, The Miami Herald, Around
Town Magazine, WLRN and WDNA Radio.
The event will feature world-renowned celebrity jazz entertainers, notable jazz artists, and several illustrious music
groups, Headlining the festival is New Orleans' first family of funk. The Neville Brothers. which continue to
provoke, entertain and excite audiences around the globe. Also returning this year is talented jazz artist Nicole
Henry,
The Sunny Isles Beach Jazz Fest will showcase and highlight the best that the City of Sunny Isles Beach has to offer
including: great food, fine dining, exclusive resorts and much more! Up-close and personal, set amid the backdrop of
2 YJ miles of the turquoise Atlantic Ocean and spectacular beaches, held in one of the most beautiful oceanfront
parks and one of the most panoramic skylines in the southeastern United States. with various beuchfront resorts. the
(' ~.z Fest will be enjoyed by all who experience it.
,\-porate sponsorship for the 2009 Jazz Fest is still available at various levels. Each \vith escalating advantages for
the sponsor to reach a broad-based. international. national and regional audience of upscale concert goers estimated
at more than 10,000. Packages range from' Bronze Sponsor' to 'Platinum Sponsor' or a customized sponsorship can
http://www.travelvideo.tv/news/uni ted-states-solltheastl08- 21- 2009/neville-brothers-to-headl ine-2nd-ann... 10/12/2009
Neville Brothers to Headline 2nd Annual Sunny Isles Beach Jazz Fest - October 16-18,2009 in Florida's... Page 2 of 6
. iso be designed. All major sponsors will receive broad national and regional media recognition through an
integrated media marketing campaign as well as a national/international public relations campaign.
c....~e 2nd Annual Sunny Isles Beach Jazz Fest promises to be bigger and better than last year's:' said Ibis Romero,
.~cutive director of the Sunny Isles Beach Resort Association. "Moreover, corporate sponsors will benefit by
receiving an unprecedented amount of earned media impressions and recognition before, during. and following the
festival through our agency's aggressive marketing campaign," added Romero
For more information on the Sunny Isles Beach Jazz Fest or for an updated list of scheduled artists performing visit
the website at www.sunnyislcshcachiazz.com or emaillbisRomeroatibis@sibfl.net
'~ August 21, 2009 . Posted in: United States SouthEast
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2009 Sunny Isles Beach Jazz Fest
Page 1 of 2
Abiut.com Miami Travel
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By DuwlI MlICIICh-"lI~'t.., ,\hOUt.l'OIll GlIidl' Lo ~Iiallli Trawl
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Enter emilil address
2009 Sunny Isles Beach Jazz Fest
Thursday October 8, 2009
The 2nd annual Sunny Isles Beach Jazz Fest will be celebrating jazz music amidst the
backdrop of the Atlantic ocean,
The event will feature the world-renowned Neville Brothers, as well as many notable local jazz
artists,
tG'':''': "
. . , ,~,~... .. ' .
. ,,\"\, - ~ ;;....
It ~ The fest takes place from October 16-18, 2009,
r ~
, For more information or to purchase tickets, visit the Festival Web Site,
Browse here for more upcoming events in Miami:
. October Events In Miami
. November Events in Miami
Photo courtesy Free Image,
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http://gomiumi.about.comlb/2009/10/08/2009-sllnny-isles-beaeh-jazz-fest.htm
10/12/2009
-
c
MAGAZINE
Categorized I Music
Sunny Isles Beach Jazz Fest
Published on 05 October 2009
The Sunny Isles Beach Jazz Fest kicks off next weekend
with New Orleans' First Family of Funk - The Neville
Brothers who will be joined by Robeto Perera and Nicole
Henry at Samson Oceanfront Park on Saturday October
17 at 7pm, While the Sunny Isles strip has little to offer
pedestrians dwarfed by the phalanx of generic new high
rises, Saturday's concert should add some much needed
warmth to the foreclosure capitol of South Florida.
.
Proceeds from ticket sales for this year's event will benefit
Joshua's Heart Foundation, established to stop hunger by
empowering the needy and improving their quality of life.
For information about the .Stomp Out Hunger" campaign,
log onto joshuasheart.org, A VIP signing of the Jazz Fest poster will take place on Thursday,October 15 at
Trump International Beach Resort (18001 Collins Avenue) from 7-9pm with the artist Ed King.
Jazz related events around town also include Aqualina Resort and Spa's Jazz Vibrations and Libations
Friday October 16th at 8pm. The Newport Beachside Resort closes out the festivities Sunday with a Jazz
Brunch at 11 am featuring Sammy Figueroa and Angela Liano who will perform until 3pm.
Aqualina Resort and Spa is located at 17875 Collins Avenue and Newport Beachside Resort is located at
16701 Collins Avenue. The Sunny Isles Beach Jazz Fest tickets are $25 general admission, rain or shine
and guests are encouraged to bring along blankets or lawn chairs.
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COMMUNICATIONS
Eld No 11-02-02
Section 5 Financial - Addendum 5
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D-U-N-S Number for this company: 82-.:1 1-0784
The Suppl.... Performance Review .. I report on I lingle company, This report .. divided Into four section.:
1. Compll1Y Overvtew
Contains basic location, contact, and operating data available on the company being evaluated,
2. SUppl.... PerfOlNlnce RMlnga
PrOYides the supplier's Overall Periormance Rating, which is an assessment of likely overall performance, and a
SIC-level benchmartt, which indicates where the supplier's Overall Performance Rating falls In comparison to other
rated companies In it's SIC group, This secllon also pro'iides Detailed Perfomance Ratings for key aspects of
supplier performance,
3. Buyers Surveyed
Indicates the industries of the companies that have recently provided ratings on this supplier, Individual raters are
not Identified in order to preserve confidentiality,
... Olatrfbutlon of Feedback
Provides a breakdown of the survey responses received from raters of this supplier, Fa each of the survey
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Primary Name: HOWARD R. MILLER Year Started: 1990
COMMUNICATIONS, INC.
Alternate Name.: (none) Year of Current
Control: 1990
Addr...: 1175 NE 125th SI Sle 618
North Miami, FL 33161 Annual Sale.: $450,000
Telephone Number: +1 (305)573-0882 Total Employees: 12 total
D-U-N-S. Number: 62-431-0764 SIC/LIne of
Buslne..: 8743/Publlc relations services
Past Performance Evaluation Is a
trademartt of Dun & Bradstreet.
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Open Ratings calculates supplier perfonnance scores using a sophisticated algorithm that takes into account the amount of
information available on a supplier, the recency of the infonnation, and the accuracy of the raters Ratings range from 0 to 100,
howewr, !his Is nota percentile score,
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Detailed Pwformance Ratings
REUABLJTY:
How reliably do you think this company follows
through on its corrrnitments?
COST:
How closely did your final total costs
correspond to your expectations at the
beginning of the transaction?
ORDER ACCURACY:
How well do you think the product/service
delivered matched your order specifications
and quantity?
DEUVERymMELINESS:
How satisfied do you feel about the timeliness
of the product/service delivery?
QUALITY:
How satisfied do you feel about the quality d
the product/service provided by this company?
BUSINESS RElATIONS:
How easy do you think this company is to do
business with?
PERSONNEL:
How satisfied do you feel about the attitude,
courtesy, and professlooallsm of this
company's staff?
CUSTOMER SUPPORT:
How satisfied do you feel about the customer
support you received from this company?
RESPONSIVENESS:
How responsive do you think this company
was to information requests, issues, or
problems that arose in the course of the
transaction ?
Past Performance Evaluation is a
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ThIs supplier's ratings were based In part on survey feedback from past customers, This chart provides a breakdown of the
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This report is provided under centrad solely for use by the customer and a third party as designated by the customer, It is
compiled from sources Open Ratings and D&B do not control and whose information. unless otherwise indicated in the report,
has not been verified, In providing this report Open Ratings and D&S do not assume any part of the user's business risk, do no!
guarantee the accuracy. completeness or timeliness of the Information and shall not be liable for any loss or injury resulting from
reliance on this report or arising out of or caused, in wtloIe or in part. by Open Ratings' or D&S's acts or omissions in preparing
!tis report. This report may not be reproduced in wtloIe or part in any manner wt1atsoever,
Past Performance Evaluation is a
trademark of Dun & Bradstreet.
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4 CITY OF SUNNY ISLES BEACH
....
HOWARD .. MilLER
COMMUNICATIONS
Press Releases 2008 - 2010
MonthlYear Press Release Title MedIa Targeted
TRAVELERS PREDICT '08 TRENDS IN ANNUAL
TRIPADVISOR SURVEY
Sunny Isles Beach, Miami, Named 1#1 Travel Hotspot in National Travel and Tourism
Dec-07 the United States Media
Sunny Isles Beach, Miami Launches New Website Local Print and Web Media,
Aor-OS -BrinQs to Life the Beauty of All the City Has to Offer Travel Media
Sunny Isles Beach Presents "Offshore Powerboat Local Event Media, National
Mav-08 Challenge Weekend' June 20 - 22, 2008 SDorts Media
Sunny Isles Beach Parks Get Free Wi-Fi
Jul-oS - Adds even more to all the city has to offer- Local Print and Web Media
National and Canadian Travel
Sunny Isles Beach's Annual Events Bring Tourists From and Tourism Media. Local Event
Oct-OS Around the World to EnJov All the City Has To Offer Media
City of Sunny Isles Beach's City Manager, John Szerlag
Jan-09 Announces Resianation Local Print and Web Media
Sunny Isles Beach Presents a Special Classical Music
Piano Concert Featuring Acclaimed Russian Pianists
Maxim Mogilevsky & Svetlana Smolina
- March 1~. 2009 at the Sunny Isles Beach Government
Feb-09 Center - Local Print and Web Media
Sunny Isles Beach Presents The Second Annual "Offshore Local Event Media, National
Feb-09 Powerboat Challenae Weekend' June 11 - 14, 2009 Sparts Media
Sunny Isles Beach Entices Northerners to Fly South to
Florida's Riviera
- Packages offer vacationers to enjoy a luxury vacation Northern and Canadian Travel
Mar-09 without the cost - and Tourism Media
Sunny Isles Beach Invites Florida Residents to Take a
ADr-09 'Staycation' in Florida's Riviera Florida Print and Web Media
Local Print and Web Media,
Sunny Isles Beach Unveiled New Visitor Center on May National and Canadian Travel
Mav-09 14111 During National Travel and Tourism Week Media
Corporate Sponsorship Opportunity for the "Must Attend'
AUQ-09 2rd Annual Sunnv Isles Beach Jazz Fest Local Print and Web Media
Artist Ed King Selected to Design the 2rd Annual Sunny Local Event Media, National Arts
SeD-09 Isles Beach Jazz Fest Poster Media
Sunny Isles Beach Evolves Into Florida's Riviera - From Local Print and Web Media,
Its Legendary Motel Row of the Past To Its Luxury Resorts National and Canadian Travel
Oct-09 ofT odav Media
Neville Brothers to Headline 2nd Annual Sunny Isles Beach
Jazz Fest Local Event Media, National
Oct-09 - October 16-18, 2009 in 'Florida's Riviera" - Music and Entertainment Media
o
o
o
...J1t: CITY OF SUNNY ISLES BEACH
----
HOWARD R. MILLEI
N S
MonthlYear. Press Release Title
Media Targeted
3rd Annual Sunny Isles Beach Jazz Fest Offered a
Oct-09 Weekend filled with Fun, Excitement and Jazz!
Sunny Isles Beach - A Pet's Riviera For Four-Legged
Friends
- Vacationers can take a trip without leaving their best
Nov-09 friend behind -
Your Perfect Family Winter Vacation Awaits You at Sunny
Isles Beach, Florida's Riviera
-From Ultra Luxury to Budget Conscious Accommodations
Dec-09 with fun-filled da sand n' hts-
Local Event Media, National
Music and Entertainment Media
National and Canadian Travel
Media,
National and Canadian Travel
Media
City of Sunny Isles Beach and Wometco Enterprises to
move forward on proposed Aquatic Center, New attraction
Feb-10 in SIB Local Print and Web Media
New Name, Same Great Destination -Sunny Isles Beach
Resort Association Changes Name to Sunny Isles Beach
Mar-10 Tourism and Marketina Council Local Print and Web Media
Floridian's Getaway to Sunny Isles Beach, Florida's
Mav-10 Riviera Florida Print and Web Media
Offshore Events Presents The Third Annual Sunny Isles
Beach Offshore Powerboat Challenge June 10 - 13111, Local Event Media, National
Mav-1 0 2010 Sports Media
Your Perfect Family Winter Vacation Awaits You at Sunny
Isles Beach, Florida's Riviera
-From Ultra Luxury to Budget Conscious Accommodations National and Canadian Travel
Jun-10 with fun-filled days and niahts- Media
Artist Joel Grunzweig Selected to Design the 3rd Annual Local Event Media, National Arts
Oct-10 Sunny Isles Beach Jazz Fest Poster Media
Ed Calle to Headline 3'" Annual Sunny Isles Beach Jazz Local Event Media, National
Oct-10 Fest Music and Entertainment Media
3rd Annual Sunny Isles Beach Jazz Fest was a Weekend Local Event Media, National
Oct-10 filled with Fun and Jazz in Florida's Riviera Music and Entertainment Media
National and Canadian Travel
Media, National Wedding and
The Perfect Romantic Destination Wedding in Sunny Isles Relationship Publications and
Nov-10 Beach WriteJ'l
()
o
o
IVII
NOWUI L IlLER
COMMUNICATIONS
Contact: Howard Miller
howard@gohrmc.com
(305) 573-0882
For Immediate Release
December 18, 2007
TRAVELERS PREDICT '08 TRENDS IN ANNUAL
TRIPADVISOR SURVEY
. Sunny Isles Beach, Miami, Named tI1 Travel Hotspot In the United Statu .
SUNNY ISLES BEACH, MIAMI, FL - TripAdviso", the world's largest travel community,
announced results of its annual travel trends survey of more than 2,500 travelers around
the world. Top trends identified in the survey are concerns about germs, the growth of
green tourism, and opposition to cell phone use on planes, TripAdvisor unveiled its
TravelCast list of emerging hotspots for 2008 with Jerba, Tunisia topping the list
internationally, and Sunny Isles Beach, Miami, named #1 destination in the United States,
TripAdvisorlU TravelCast is a barometer used to predict what's hot in travel
destinations, TripAdvisor engineers have developed a proprietary algorithm that looks
at several criteria including changes in search activity and postings throughout the
world's largest travel community, www.triDadvisor.com.
The top three emerging world hotspots for travel are Jerba, Tunisia, Makadi Bay, Egypt
and Phangnga, Thailand. Top three predicted hotspots for North American travel are
Sunny Isles Beach, Miami, Florida; Kitty Hawk (Outer Banks), North Carolina and
Seward, Alaska,
Sunny Isles Beach, Miami - Florida's Riviera - is perfectly situated between Miami's
glittering skyline and Fort Lauderdale's sleek, palm-line boulevards; providing
unparalleled access to world-renowned restaurants, nightclubs, theaters, cultural
destinations - and most notably, the beaches, Sunny Isles Beach boasts one of
Miami's most stunning oceanfront vistas, with miles of gorgeous white sand, pristine
public parks and plenty of places to play, Quick access to museums, shopping, spas,
sports stadiums, golf, tennis, boating, and diving are all part of its appeal as well, Visit
the City of Sunny Isles Beach online at www.sibfl.net.
- More -
1175 NE 125th STREET, SUITE 209, NORTH MIAMI, FL 33161. Tel, 3055730882' FAX, 3058952412
howardtalaohrmc,com . wwwaohrmccom
o
o
o
"This is a tremendous honor for the City of Sunny Isles Beach," remarked Ibis Romero,
executive director of the Sunny Isles Beach Resort Association, 'We've celebrated our
10th Anniversary, and this recognition is the icing on the cake for 2007. We are so
happy to serve the nearly one million visitors that come to Sunny Isles Beach annually,
and we look forward to providing the perfect travel destination for our future visitors. ..
TripAdvlsor TravelCast Top Ten U.S. Destinations 2008
1. Sunny Isles Beach, Miami, Florida
2, Kitty Hawk (Outer Banks), North Carolina
3. Seward, Alaska
4. Kailua, Hawaii
5. Blue Ridge, Georgia
6, Mount Pocono, Pennsylvania
7. San Marcos, Texas
8. Paso Robles, California
9. Rockport, Texas
10. Copper Mountain, Colorado
About TripAdvisor Media Network
TripAdviso~ Media Network, operated by TripAdvisor, llC, attracts nearly 30-million
monthly visitors (source: comScore Media Metrix, Digital Calculator Report, July 2007)
across eight popular travel brands, TripAdvisor$ sites, bookingbuddy,com TM,
cruisecritic,com TM, independenttraveler,com TM, seatguru.com~, sma rtertrave I. com TM,
travel-library, com TM and travelpod,com TM, Their branded sites make up the largest
travel community in the world, five million registered members and ten million reviews
and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover
hotels and attractions that operate in the U,S" France, Germany, and the U,K.
For more information, please contact Trip Advisor Media Network:
Consumer: Trade/Business:
Brooke Ferencsik Brian Payea
(781) 444-1113 x275 (781) 444-1113 x388
brooke@trioadvisor.com boavea@trioadvisor,com
-###-
1175 NE 125th STREET, SUITE 209, NORTH MIAMI. FL 33161. Tel, 305,573,0882' FAX, 3058952412
howardlBlaohrmccom' wwwaohrmccom
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~-
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\ \ ;
..,.
HOWlID L MILLEI
COMMUNICATIONS
Contact: Howard Miller
howard@gohrrnc.com
(305) 573-0882
For Immediate Release
April 1, 2008
Sunny Isles Beach, Miami Launches New Webslte
. Brings to Life the Beauty of All the City H.. to Offer.
(April 1 , 2008), Sunny Isles Beach, FL - Sunny Isles Beach, Miami has just
announced the launch of its new website, www.sunnvislesbeachmiami.com.
o
The Sunny Isles Beach, Miami website showcases and highlights the best that
the city of Sunny Isles Beach has to offer. The website is divided into different
sections, each with information on what to do while visiting Sunny Isles Beach,
Miami, including: where to dine, area attractions, hotels, shopping and upcoming
events,
"The new website is designed to provide future visitors of Sunny Isles Beach,
Miami with information on the city," added Ibis Romero, executive director of
Sunny Isles Beach Resort Association. 'The website will make it easy to plan an
upcoming vacation with information ranging from where to stay, to events and
attractions in the city."
The new website is especially important to Sunny Isles Beach, Miami after being
named the # 1 travel destination in United States by TripAdvisor when it unveiled
its TravelCast list of emerging hotspots for 2008. The website makes planning a
trip to Sunny Isles Beach, Miami as simple and easy as possible, including direct
links to hotel websites, It will provide the estimated one million vacationers that visit
Sunny Isles Beach each year with the information needed to enjoy the 2 ~ mile-
long fine sand beach, as well as the abundant shopping, dining and entertainment
options nearby.
For more information on Sunny Isles Beach, Miami, emaillbis Romero at
ibis@sibfl,net.
-###-
o
.....
o
Museums, concerts and plays, shopping malls, spas, movies, sport stadiums, golf, tennis,
boating and diving are all easily accessible. There's no better place to relax under the sun
with your family than Sunny Isles Beach, Florida's Riviera
For more information on the City of Sunny Isles Beach and the Sunny isles Beach Resort
Association, visit www,sunnyislesbeachmiami.com or www,sibfl.net or contact Ibis
Romero at 305-792-1952 or ibis@sibfl.net. For vacation activity planning, families are
also welcomed Monday-Saturday 10a.m,-4p,m. at the new Sunny Isles Beach Visitors
Center located at the SIB Government Center at 18070 Collins A venue.
###
o
o
~
o
.vii
HOWARD R. MILLER
COMMUNICATIONS
Contact: Howard Miller
howard@gohrmc.com
(305) 573-0882
For Immediate Release
May 19, 2008
Sunny Isle. Beach Presents "Offshore Powerboat Challenge Weekend" June 20 _
22,2008 .
(May 11, 2008), Sunny Isle8 Beach, FL - Sunny Isles Beach, Miami is hosting its
inaugural .Offshore Powerboat Challenge Weekend,. The weekend of June 20-22, 2008
will see offshore powerboat race teams and fans from all over the United States stream
into Sunny Isles Beach to get ready for the action packed weekend, The event will be
presented by the Offshore Super Series Powerboat Racing Association.
.
The City of Sunny Isles Beach and the Miami-Dade County Parks Department are
providing an amazing array of hotels, resorts, restaurants, beaches and parks for
everyone to enjoy and watch the races from. The ass teams will turn scenic Haulover
Park into a Race Village for the three-day event, which will be the center of all non-racing
activities,
The entire setting for the premiere of the Sunny Isles Beach race makes it picture perfect
for racers, families and friends to walk between the colorful race team setups in Race
Village and the prime viewing areas along the Intracoastal. Teams will be arriving in town
on Wednesday and Thursday, then the welcome racer parties start on Thursday night
through the weekend with testing scheduled for Saturday, and racing on Sunday
afternoon,
ass president Ron PolIi invites everyone to come and be a part of history in the making.
"This race site was originally made famous back in the 70s by racers such as Don
Aronow and we are thrilled that the City of Sunny Isles Beach and the Miami-Dade
County Parks Department have entrusted ass to rejuvenate this great race site. We
hope to return for many years to come and make this a bigger and better event every
year. ·
o
Come watch the excitement of powerful motors propelling race boats across the ocean
right in front of you along the beach, or you can take your own boat out along the
spectator line for prime viewing, Volunteers make things happen for any event and you
can be a part of this race challenge by contacting the City of Sunny Isles Beach, Cultural
and Human Services department at 305-792-1706 (please leave your name, phone
number and emaH address) or emailingthevolunteercoordinatorat:chsdailsibfl.net.
Please go online to www,offshoresuoerseries,com for information on member teams.
For more information on Sunny Isles Beach, Miami, emaillbisRomeroatibis(Ci>.sibfl.net.
-###-
o
~ rr'~)'
~"-C_t
Sl:~~\cil
',1 ; ~. \ ~
~
NOWIID L .ILUI
COMMUNICATIONS
Contact: Howard Miller
howard@aohrmc.com
(305) 573-0882
For Immediate Release
July 14, 2008
Sunny Isles Beach Parka Get Free Wi-Fi
- Adds even more to all the city has to offer-
(July 14, 2008), Sunny lales Beach, FL - The city of Sunny Isles Beach, Miami
has just announced the launch of free WiFi throughout the city's parks as part of
their Wireless Island Project,
o
Monday, July 14,2008 marked the launch date of the free WiFi, All of the city
parks are now WiFi Hotspots where internet connectivity is free, wireless, and
commercial-free. The city parks that are WiFi Hotspots include Bella Vista Bay
Park, Pier Park, Samson Oceanfront Park, Town Center Park, Senator Gwen
Margolis Park, Golden Shores Community Park', Pelican Community Park, and
Heritage Park.
"The free WiFi is just another step in the transformation that Sunny Isles Beach is
undergoing," added Norman Edelcup, Mayor of the city of Sunny Isles Beach.
"The free WiFi will give both locals and visitors a chance to still catch up on work,
while getting out and enjoying the fresh air."
Please contact the city of Sunny Isles Beach, Information Technology
Department at 305-792-1709 with any questions or for more information on the
free WiFi. For more information on Sunny Isles Beach, Miami, emaillbis Romero
at ibis(CQsibfl, net.
-###-
o
o
o
.
-
----
HOWIID L MILLEt
COMMUNICATIONS
Contact: Howard Miller
howard@aohrmc.com
(305) 573-0882
For Immediate Release
October 20, 2008
Sunny Isles Beach's Annual Events Bring Tourists From Around the World
to Enjoy All the City Has To Offer
(October 20, 2008), Sunny Isles Beach, FL - The City of Sunny Isles Beach and
the Sunny Isles Beach Resort Association hosts annual events that bring in tourists
from around the world, Two of the city's premiere events include the Sunny Isles
Beach Jazz Fest and the OSS Offshore Powerboat Challenge Weekend.
The Offshore Powerboat Challenge Weekend is held in the summer month of June
and sees offshore powerboat race teams and fans from all over the United States
stream into Sunny Isles Beach to enjoy the action packed weekend, The event is
presented by the Offshore Super Series Powerboat Racing Association,
It is a weekend when the OSS teams turn scenic Haulover Park into a Race
Village for the three-day event, which is the center of all non-racing activities,
The entire setting for the Sunny Isles Beach race makes it picture perfect for
racers, families and friends to walk between the colorful race team setups in
Race Village and the prime viewing areas along the Intracoastal.
The Sunny Isles Beach Jazz Fest celebrates the extraordinary diverse sounds of
jazz music in the fall month of October; produced by the City of Sunny Isles
Beach in partnership with the Sunny Isles Beach Resort Association along with
the Best Buddies Organization (www.bestbuddies.ora).
The event features world-renowned celebrity jazz entertainers, notable jazz
artists, and several illustrious music groups, Headlining the event this past year
was Florida-born and world renowned saxophone player, David Sanborn, This
"must attend" Jazz Fest also features the sounds of local Miami Latin jazz artists,
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The annual events showcase and highlight the best that the City of Sunny Isles
Beach has to offer including: great food, fine dining, exclusive resorts and much
morel Up-close and personal, set amid the backdrop of 2 ~ miles of the Atlantic
Ocean, held in one of the most beautiful oceanfront parks, and at various
beachfront resorts, the OSS Offshore Powerboat Challenge Weekend and Sunny
Isles Beach Jazz Fest are enjoyed by all who attend.
"The annual Sunny Isles Beach Jazz Fest and Offshore Powerboat Challenge
Weekend are the perfect addition to the City's initiatives to motivate tourism and
offer exciting cultural events," added Ibis Romero, executive director of Sunny
Isles Beach Resort Association.
For more information on Sunny Isles Beach or for an updated list of scheduled
events throughout the year visit the website at www.sunnvislesbeachmiami.com
or emaillbisRomeroatibis@iimaainmedia.com.
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HOWIID L MILLE I
COMMUNICATIONS
Contact: Howard Miller
Office: (305) 573-0882
Cell: (305) 479-6581
For Immediate Release:
January 22, 2009
City of Sunny Isles Beach's City Manager, John Szerlag Announces Resignation
Sunny Isles Beach, FL (January 22, 2009) - John Szerlag, Sunny Isles Beach's City
Manager, announced on January 21, 2009 his immediate resignation from his position
as City Manager.
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"I want to thank City staff and the community for all of their support during my tenure.
We have accomplished much and for that I am very proud," said Szerlag in a letter. "My
only regret is that I will not be here to see the many projects that we have started come
to fruition," added Szerlag.
As the City Manager of Sunny Isles Beach ,John Szerlag served as the chief
administrative officer directing the day-to-day operations of city government. Prior to
joining the City of Sunny Isles Beach in 2006, Szerlag served as City Manager of Troy,
Michigan from 1999 to 2005.
In his resignation letter, Mr. Szerlag indicated that he will be available to assist the City
during the transition period. On January 22, 2009 at a Special City Commission Meeting,
the City Commission accepted his resignation and agreed to retain Mr. Szerlag as a
consultant during the transition period.
The City Commission also appointed Rick Conner, the City Engineer, as Acting City
Manager until a pennanent city manager is appointed. Mr. Conner has over twenty (20)
years of municipal experience,
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HOWIID L MILLER
COMMUNICATIONS
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Contact: Howard Miller
howard@aohrmc.com
(305) 573-0882
For Immediate Release:
February 26,2009
Sunny Isles Beach Presents The Second Annual uOffshore Powerboat
Challenge Weekend" June 11 -14,2009
(February 26, 2009), Sunny Isles Beach, FL - The City of Sunny Isles Beach -
Florida's Riviera, is hosting the second annual "Offshore Powerboat Challenge
Weekend," when the Offshore Super Series returns to benefit Take Stock in
Children, The weekend of June 11-14,2009 will see offshore powerboat race
teams and fans from all over the United States stream into Sunny Isles Beach to
get ready for the action packed weekend, The overwhelming success of last year's
event sets the stage for this year to be bigger and better than the inaugural event.
Offshore Events will be hosting the 2009 "Offshore Powerboat Challenge
Weekend" with support from The City of Sunny Isles Beach, Offshore Super
Series, and the Miami-Dade County Parks Department. At least fifty boats are
expected to make this year's Bimini Memorial Ocean Race, which will take place
on Friday, June 12th, allowing for a great variety of boats to race "Old School,"
Bimini and back. Gino Gargiulo will retum with his Mercedes MTI Catamaran to
defend the record time covering the 106 statue mile course in 1 hour and 44
seconds. Saturday will bring the "ThunderBoat" Poker Run and testing for the
Offshore Super Series with the final race on Sunday, June 14th.
The entire setting of the Sunny Isles Beach race makes it picture perfect for racers,
families, and friends to enjoy. An amazing array of hotels, resorts, restaurants,
beaches and parks are being provided for everyone to enjoy and watch the races
from. For information on hotels and activities in Sunny Isles Beach please visit
www.sunnvislesbeachmiami.com. For information on the race please visit
www.siboffshore,com or www.offshoresuperseries.com or contact the City of
Sunny Isles Beach, Cultural and Human Services department at 305-792-1706
(please leave your name, phone number and email address).
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About Take Stock in Children:
Take Stock in Children firmly believes that the future begins with supporting our
children's education, Take Stock in Children provides scholarships, mentors, and
hope for a better future to Florida's most deserving children. A public-private
partnership, this nonprofit organization has positively affected the lives of more
than 17,600 children, For the past decade, Take Stock in Children has provided
scholarships, mentors and hope to Florida's low-income, at-risk children,
Corporate sponsors, government leaders, the Florida Legislature, individual
donors and devoted volunteers are dedicated to providing educational
opportunities to Florida's most underserved students,
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HOWARD .. MILLER
COMMUNICATIONS
Contact: Howard Miller
(305) 573-0882
For Immediate Release
February 28, 2009
Sunny Isles Beach Presents a Special Classical Music Piano Concert Featuring
Acclaimed Russian Pianists Maxim Mogllevsky & Svetlana Smollna
- March 1 Sh. 2009 at the Sunny Is/es Beach Government Center _
(February 28, 2009), Sunny Isles Beach, FL- The City of Sunny Isles Beach - Florida's
Riviera, will be presenting a special classical music piano concert featuring internationally
acclaimed Russian pianists Maxim Mogilevsky and Svetlana Smolina on Wednesday,
March 18th at 7:30 p.m. at the David P. Samson Commission Chambers located in the
Sunny Isles Beach Government Center at 18070 Collins Avenue.
The concert promises to be an unforgettable one, with performances by the renowned
Maxim Mogilevsky and Svetlana Smolina. Maxim Mogilevsky debuted at the age of 13 with
the Moscow Philharmonic Orchestra under Dimitry Kitaenko, and has established himself
as a profound and virtuosic performer firmly in the great Russian piano tradition, He has
studied under and performed with some of the most legendary names in music, including
Bella Davidovich, Martha Argerich, Alexander Toradze, Dmitri Kitaenko, and most recently
conductor Valery Gergiev, with whom Mr, Mogilevsky made his Carnegie Hall debut (as
soloist with the Kirov Orchestra) in December of 2007.
Svet/ana Smolina is a native of Nizhny-Novgorod, Russia, and began her keyboard
studies with Natalia Fish at the Balakirev Music College, By the time she graduated in
1995, Ms. Smolina had already won several national and international piano
competitions, performed concertos with the Nizhny Novgorod Symphony, partiCipated at
the Sakharov International Music Festival, given recitals in Italy, Japan and Denmark
and was the recipient of the New Names scholarship project. Following her acclaimed
surprise appearance at the White Nights Festival in June 1995, she was invited to study
with famed pianist Alexander Toradze at his South Bend piano studio at Indiana
University .
In addition to their solo accomplishments, Svetlana Smolina and Maxim Mogilevsky are
winners of the prestigious Murray Dranoff International Duo Piano Competition in Miami,
Florida. They also received two special prizes: the Audience Favorite Prize and the
Casadesus Prize for the best interpretation of the Casadesus Duo Piano Concerto, The
prize also included an appearance with the Florida Philharmonic Orchestra, recitals at
the University of Miami and numerous engagements in Europe and the United States.
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"Residents are used to going to Samson Oceanfront Park on the third Wednesday of the
month from September through May for a free concert in the park, With the opportunity
to schedule these two award-winning concert pianists, we are able to offer a very special
classical music concert, It does mean that we are moving the concert to an inside venue,
and to help offset their cost, charging a nominal fee,. said Susan Simpson, Cultural and
Human Services Director, .We were fortunate to be able to schedule Mogilevsky and
Smolina while they are in the area for two other performances,. added Simpson,
Ticket prices for the event will be $5.00 for Sunny Isles Beach residents, who may
purchase up to four tickets per person with proper identification and $10.00 for non-
residents, who will also have a limit of four tickets per person,
For more information on Sunny Isles Beach's classical piano concert and possible venue
change, please visit the website at or email Susan Simpson at
Note to Editors:
In addition to their Sunny Isles Beach concert event, Svetlana Smolina and Maxim
Mogilevsky are performing two other concerts: March 21st at 3:00 p,m. at the Steinway
Gallery in Coral Gables on Ponce de Leon Boulevard and March 2211<1 at 3:00 p,m. at the
Miami Shores Country Golf Club located at 10000 Biscayne Boulevard.
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HOWARD L MilLER
COMMUNICATIONS
Contact: Howard Miller
(305) 573-0882
For Immediate Release:
March 9, 2009
Sunny Isles Beach Entices Northerners to Fly South to Florida's Riviera
- Packages offer vacationers to enjoy a luxury vacation without the cost -
(March 9, 2009), Sunny Isles Beach, FL - The City of Sunny Isles Beach and the
Sunny Isles Beach Resort Association have announced the launch of the "Sunny
Isles Beach Extended Getaway Package" targeting tourists from the North East
and Canada .
The Sunny Isles Beach getaway packages offer northerners special Sunny Isles
Beach Resort Association member packages for hotel stays, shopping, dining, and
attractions at a variety of different costs to fit any budget. The numerous getaway
packages allow northerners to enjoy a tropical vacation without having to spend a
lot of money during the current challenging economic times,
Northerners vacationing in Sunny Isles Beach will enjoy the 2 % mile-long fine
sand beach and outdoor amenities such as water sports, boating, fishing. and
tennis, The beautiful Samson Oceanfront Park provides a children's play area and
space to relax; and enjoy the sunrise. The fine dining, exclusive resorts and
abundant shopping, also add to all that the city has to offer.
"Sunny Isles Beach offers everything from pristine beaches and world-class
resorts to great food and shopping, Northerners will enjoy spending their vacation
at a top tropical travel destination," said Ibis Romero, executive director of the
Sunny Isles Beach Resort Association.
For more information on Sunny Isles Beach visit the website at
or emaillbis Romero at
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NOTE TO EDITORS:
The following 2009 packages are being offered at the different hotels in Sunny
Isles Beach. For a complete and updated list of packages please visit
ACQuallna Resort & Spa:
Extended Stay Package
Valid Dates: January 7 - December 23, 2009
Inclusions: 50% off rate on Thursday or Sunday night when staying Friday and
Saturday
Minimum night stay requirement: 3 nights
Home at Acquallna Package
Valid Dates: January 7 - December 23, 2009
Inclusions: Unpacking services, Items sent in advance of stay, Luxury picture
frame for personal photo, Daily Continental Breakfast for two by " Mulino New
York, Customized Mini Bar, Dinner for 2 at II Mulino New York
Minimum night stay requirement: 3 nights
Escape to Family Offer
Valid Dates: May 25 - September 30, 2009
Inclusions: Daily Continental Breakfast for two by II Mulino New York
Additional Information: Children eat in II Mulino New York for $1 for every year of
their age for Breakfast, Lunch and Dinner from May 25 - September 30, 2009 (to
be confirmed), '
Newport Beachside Hotel & Resort:
Canadians and Northerners receive 30% OFF any length of stay OFF the best
available rate,
TrumD International Beach Resort:
Long Term Stay: Long term stays can benefit from the "Stay and Play" rates. The
longer you stay, the more you save.
Stay and Play at Trump International Beach Resort and enjoy:
- 15% per night discount on a 2 night stay
- 20% per night discount on a stay of 3 nights or more
- Rates from $287 per night Valid January 4,2009 through April 30,2009. Based
on double occupancy. Subject to availability,
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HOWARD Ie MILLER
COMMUNICATIONS
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Contact: Howard Miller
(305) 573-0882
For Immediate Release:
March 25, 2009
Sunny Isles Beach Invites Florida Residents to Take a 'Staycation' in
Florida's Riviera
(March 25, 2009), Sunny Isles Beach, FL - The City of Sunny Isles Beach and
the Sunny Isles Beach Resort Association have announced the launch of the
"Sunny Isles Beach Staycation Package" targeting Floridians to come and
experience a resort vacation in their own backyard,
The Sunny Isles Beach 'Staycation' offers Florida residents special Sunny Isles
Beach Resort Association member packages for hotel stays, shopping, dining, and
attractions at a variety of different costs to fit any budget. The numerous
'staycation' packages allow Floridians to get away and explore their own state
without having to spend a lot of money during the current challenging economic
times,
Sunny Isles Beach 'staycationers' will experience Florida's Riviera and enjoy the 2
% mile-long fine sand beach and outdoor amenities such as water sports, boating,
fishing, and tennis. The landmark fishing pier is a local favorite while the beautiful
Samson Oceanfront Park provides a children's play area and space to relax; meet
friends and enjoy the sunrise, The fine dining, exclusive resorts and abundant
shopping, also add to all that the city has to offer.
"Sunny Isles Beach offers everything from pristine beaches and world-class
resorts to value hotels, along with great food and shopping, Floridians will realize
that they don't have to travel too far to vacation at a top travel destination," said
Ibis Romero, executive director of the Sunny Isles Beach Resort Association.
For more information on Sunny Isles Beach or 'staycation' packages visit the
website at or emaillbis Romero at
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HOWARD L MillE.
COMMUNICATIONS
*Editors Note: Pictures available upon request.
Contact: Howard Miller
(305) 573-0882
For Immediate Release
May 19, 2009
Sunny Isles Beach Unveiled New Visitor Center on May 14th During National
Travel and Tourism Week
(May 19 2009) SUNNY ISLES BEACH, FL - The City of Sunny Isles Beach and the
Sunny Isles Beach Resort Association held the ribbon-cutting ceremony of the new Visitor
Center on Thursday, May 14, 2009 during National Travel and Tourism Week,
City officials, commissioners, and residents joined Mayor Norman Edelcup, Vice Mayor
Lewis J. Thaler, City Manager Rick Connor, and Commissioner Roslyn Brezin for the
ribbon cutting ceremony and the unveiling of the Visitor Center. Epicure Marketplace '
catered the event and provided breakfast pastries, coffee, and juice for all in attendance.
The new Visitor Center is located on the first floor of the Sunny Isles Beach Government
Center, 18070 Collins Avenue. The Visitor Center will be open Monday through Saturday
from 10:00 a.m. to 4:00 p.m, The new Sunny I,sles Beach Visitor Center offers tourists,
extensive information on where to eat. places to shop, activities available in Sunny Isles
Beach and around South Florida, and can help answer any questions. In addition, to
help remember their stay, stylish Sunny Isles Beach memorabilia ranging from t-shirts,
beach towels, post cards, and posters, is available for purchase. The Visitor Center will
also be selling the Go Miami Card, which provides entry to over 35 attractions in Miami
for one low price.
"The ribbon cutting ceremony of the Visitor Center officially marked the next step in
Sunny Isles Beach's continuing growth as a top luxury destination catering to
international and domestic tourists," said Ibis Romero, executive director of the Sunny
Isles Beach Resort Association. "Sunny Isles Beach offers everything from pristine
beaches and luxury resorts to world-class dining and fine shopping, With the new Visitor
Center, tourists and new residents alike will be able to have one place where they can
stop and get information on all there is to see and do in Florida's Riviera." added
Romero,
For more information on Sunny Isles Beach or the Visitor Center ribbon-cutting
ceremony visit the website at or email Ibis Romero at
To contact the Sunny Isles Beach Visitor Center please call 305-792-
1952.
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*EDITOR'S NOTE:
The following 2009 'staycation' packages are being offered to Florida residents at
the different hotels in Sunny Isles Beach, For a complete and updated list of
packages please visit
Trump International Beach Resort
Florida Residents receive: $275,00 single/double rate effective now until May
31st, $169,00 single/double rate June 1st until September 30th,
ACQualln. Resort & Spa:
Escape to Family Offer
Valid Dates: May 25th - September 30th, 2009
Inclusions: Daily Continental Breakfast for two by II Mulino New York
Additional Information: Children eat in II Mulino New York for $1 for every year of
their age for Breakfast, Lunch and Dinner from May 25 - September 30,2009 (to
be confirmed),
,.
Newport Beachside Hotel & Resort:
Florida Residents Promotion
Florida residents receive 30% OFF any length of stay OFF the best available
rate,
Florida residents receive 20% OFF all food and beverage in all Resort
Restaurants and Lounges,
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HOWAlI L MILEI
COMMUNICATIONS
Contact: Howard Miller
howard@aohrmc.com
(305) 573-0882
For Immediate Release:
Corporate Sponsorship Opportunity for the "Must Attend" 2nd Annual Sunny Isles
Beach Jazz Fest
. Be Part of. Celebration of J.zz .nd Culture October 11-", 200e In Rorlta's Rlvl.,...
Sunny Isles Beach, FL - Sunny Isles Beach's Second Annual Jazz Fest, a musical and
cultural festival, is returning to Sunny Isles Beach the weekend of October 16-18, 2009,
"The 2008 Jazz Fest weekend was such a huge success and by popular demand we are
bringing It back to Sunny Isles Beach,. said Mayor Norman Edelcup,
Sunny Isles Beach Jazz Fest will once again celebrate the extraordinary sounds of jazz
music throughout the event weekend; produced by the City of Sunny Isles Beach in
partnership with the Sunny Isles Beach Resort Association to benefit Joshua's Heart
Foundation (www.ioshuasheart.ora), The event will be featuring world-renowned jazz
entertainers, notable local jazz artists and several illustrious music groups from major
universities around the South Florida area, Up-close and personal, set amid the
backdrop of 2 ~ miles of the Atlantic Ocean, held in one of the most beautiful oceanfront
parks, and at various beachfront resorts, this "must attend- event promises to generate
excitement within the South Florida community and abroad; attracting both local
residents and tourists from around the world,
The 2008 event featured internationally famous The David Sanborn Group as well as
local artists in elegant resort settings attracting local, national and international
attendees. Elite sponsors for the 2008 events included Solis, Trump International, Le
Meridien Sunny Isles Beach, Acqualina, Doubletree Ocean Point Resort, St. Tropez, the
Greater Miami Convention and Visitor Bureau. Epicure Market Place, Citibank, Warren
Henry Motors and Barefoot Wines,
Corporate sponsorship for the 2009 Jazz Fest is available at different levels. Each with
escalating advantages for the sponsor to reach a broad-based, international, national
and regional audience of upscale consumers estimated at more than 10,000 attendees.
Packages range from 'Bronze Sponsor' to 'Platinum Sponsor' or a customized
sponsorship can also be designed, All major sponsors will receive broad national and
regional media recognition through an integrated media marketing campaign as well as
a nationallinternational public relations campaign,
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The Sunny Isles Beach Jazz Fest will showcase and highlight the best that the City of
Sunny Isles Beach has to offer including: great food I fine dining, exclusive resorts and
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much more! Most significantly, in the spirit of giving Joshua's Heart Foundation has been
named as the Jazz Fest's official nonprofit partner, which will benefit from the proceeds
of the event. Joshua's Heart Foundation, was founded by a five year old boy by the
name of Joshua. His heart conceived a passion for assisting those who struggle daily to
procure food for basic survival. The main focus of his vision is to YStomp out Hunger" in
indigent and underprivileged communities, as well as from among those who battle
debilitating diseases that affect their ability to earn enough to feed themselves, This
year's official festival poster will be designed by local, Neo-pop artist, Ed King. King
transforms is view of the world into imaginative artwork that brings joy to people
everywhere.
YThe 2nd Annual Sunny Isles Beach Jazz Fest promises to be bigger and better than last
year's,. said Ibis Romero, executive director of the Sunny Isles Beach Resort
Association, YMoreover, corporate sponsors will benefit by receiving an unprecedented
amount of earned media impressions and recognition before, during, and following the
festival through our agency's aggressive marketing campaign,. added Romero
South Florida will be targeted with a vigorous effort to build community awareness with
featured placements in travel and arts sections of newspapers worldwide; as well as
extensive local and regional coverage including billboards, buses, street banners and
newspapers, magazine, radio, and television advertising. A complete guide and program
book will be available at different locations throughout the city.
For more information on Sunny Isles Beach Jazz Fest, or for corporate sponsorship
information, em ail Ibis Romero at ibis{(i2sibfl.net.
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HOWOJ L MILEI
COMMUNICATIONS
Contact: Howard Miller
howard(~gohrrnc,com
(305) 573-0882
For Immediate Release:
September 11, 2009
Artist Ed King Selected to Design the 2nd Annual Sunny Isles Beach Jazz
Fest Poster
- Poster Unveiling October 1 fI' at the Trump International Beach Resort in Florida's Riviera -
(September 11,2009), Sunny Isles Beach, FL - Sunny Isles Beach's Second Annual
Jazz Fest, a musical and cultural festival, is returning to Sunny Isles Beach the weekend
of October 16-18, 2009, Artist Ed King has been selected by the City of Sunny Isles
Beach to design the poster for this year's event.
Ed King has been painting his whole life and recently turned to a new artistic style called
neo pop art. Having found this style in 2003, it has become his most popular and best
selling, The combination of the vibrant colors, the black outlines, and his signature
stitching has won over the hearts and minds of South Florida. While Miami is his home
base, he has paintings and prints in homes throughout the United States, Canada,
England, France, Germany, Australia, and more; making his art speak to the global
community.
Beyond the upbeat look and feel of the work is an undercurrent of positive messages of
prosperity and happiness which is displayed for each painting, "There is a 'fun-tellectual'
aspect to my work that people really connect with," states King, "I create pieces that
warm the heart and make people smile while creating other pieces that make people
think, talk and debate. I'm hoping that I will do the same with the jazz fest poster:
The Sunny Isles Beach Jazz Fest will kick off Thursday, October 15th as the poster is
unveiled at a special VIP reception at the Trump International Beach Resort. Celebrate
the extraordinary diverse sounds of jazz music the entire weekend. Produced by the City
of Sunny Isles Beach in partnership with the Sunny Isles Beach Resort Association, this
year's jazz fest will benefit Joshua's Heart Foundation, the festival's official nonprofit
partner (:NM JCShur~sheaill!2). Event corporate sponsors include Le Meridien,
Acqualina Resort & Spa, Trump International Beach Resort, Sl Tropez Condominiums,
Atlantic Broadband Television, The Miami Herald, Around Town Magazine, The Miami
New Times, WLRN, and WDNA Radio,
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The event will feature world-renowned celebrity jazz entertainers, notable jazz artists,
and several illustrious music groups, Headlining the festival is New Orleans' first family
of funk, The Neville Brothers, who continue to provoke, entertain and excite audiences
around the globe, Also returning this year is talented jazz artist Nicole Henry,
The Sunny Isles Beach Jazz Fest will showcase and highlight the best that the City of
Sunny Isles Beach has to offer including: great food, fine dining, exclusive resorts and
much more! Up-close and personal, set amid the backdrop of 2 ~ miles of the turquoise
Atlantic Ocean and spectacular beaches, held in one of the most beautiful oceanfront
parks and one of the most panoramic skylines in the southeastern United States, with
various beachfront resorts, the Jazz Fest will be enjoyed by all who experience it.
For more information on the Sunny Isles Beach Jazz Fest or for an updated list of
scheduled artists performing.visit the website at 'J'{,~",y'~~Q!~1'?'_e_s.~g,~Q1l9_~~s.gm or email
Ibis Romero at ~bi~(i.vslbfL!~t3t.
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HOWlD L MILLER
COMMUNICATIONS
Contact: Howard R. Miller
Howard@aohrmc.com
(305) 573-0882
For Immediate Release
October 5, 2009
Neville Brothers to Headline 2nd Annual Sunny Isle. Beach Jazz Fe.t
- October 16-18, 2009 in "Florida's Riviera--
(October 5, 2009), Sunny Isles Beach, FL - The second annual 2009 Sunny
Isles Beach Jazz Fest announces an artist line-up that will bring cool jazz sounds
to the beautiful city. This event promises to once again generate excitement
within the South Florida community and abroad; attracting both local audiences
and tourists from around the world.
Sunny Isles Beach Jazz Fest will celebrate the extraordinary diverse sounds of
jazz music the weekend of October 16-18, 2009. Produced by the City of Sunny
Isles Beach in partnership with the Sunny Isles Beach Resort Association, this
year's jazz fest will benefit Joshua's Heart Foundation, the festival's official
nonprofit partner (www,joshuasheart.ora). Event corporate sponsors include; the
Newport Beachside Hotel & Resort, Le Meridien, Acqualina Resort & Spa, Trump
International Beach Resort, St. Tropez Condominiums, Solis, Double Tree Ocean
Point Resort, Greater Miami Convention and Visitors Bureau, Atlantic
Broadband Television, The Miami Herald, Around Town Magazine, WLRN,
WDNA and Clasica FM Radio, Commissioner Sally Heyman, Epicure Gourmet
Market and Caf~, Key Transportation, Jame's Barbeque, Pinnacle Vodka, Jack
Flavored Rums, Barefoot Wines, Del's Lemonade, Grolsch Beer, Polar Beer,
and Luke's Sawgrass Landscaping.
The event will feature world-renowned celebrity jazz entertainers, notable jazz
artists, and several illustrious musical groups,
Headlining the festival on Saturday, October 17th from 7:00 - 10:00 PM is New
Orleans' first family of funk, The Neville Brothers, at the beautiful beachfront
Samson Oceanfront Park, 17425 Collins Avenue. This internationally renowned
group will provoke, entertain, and excite jazz and funk music lovers. Opening for
The Neville Brothers, are South Florida's own seductive songstress Nicole Henry
and the exceptional jazz harpist Roberto Perera. Tickets are $25.00 for all ages,
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and are available at www.sunnvislesbeachiazz.com. or at the door. All ticket
sales are final for this event." rain or shine,
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The weekend Festival kicks off on Friday, October 16th from 8:00 to 11 :00 PM
with a blazing performance by Jazz Vibrations and Libations at Acqualina Resort
& Spa in the Aaria Bar & lounge, located at 17875 Collins Avenue. Admission is
$20.
The final event of the Festival is a sumptuous Sunday brunch on Sunday,
October 18th from 11 :00 AM to 3:00 PM featuring the jazz sounds of Sammy
Figueroa and Angela Liano at the Newport Beachside Hotel & Resort, located at
16701 Collins Avenue, Admission is $20,
"The 2nd Annual Sunny Isles Beach Jazz Fest" promises to be bigger and better
than last year's," said Ibis Romero, executive director of the Sunny Isles Beach
Resort Association. 'We look forward to welcoming the residents who live in
South Florida and the tourists who will be visiting, for this 3 day Festival," added
Romero.
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The Sunny Isles Beach Jazz Fest will showcase and highlight the best that the
City of Sunny Isles Beach has to offer including: great food, fine dining, exclusive
resorts and much morel Up-close and personal, set amid the backdrop of 2,5
miles of turquoise Atlantic Ocean and spectacular beaches, held in one of the
most beautiful oceanfront parks and panoramic skylines in the southeastern
United States, with various beachfront resorts, the Jazz Fest will be enjoyed by
all who experience it.
For more information on the Sunny Isles Beach Jazz Fest or for an updated list of
scheduled performing artists, visit the website at www.sunnvislesbeachiazz.com
or emaillbisRomeroatibis@sibfl.net.
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HOWARD L MILLEI
COMMUNICATIONS
Contact Howard Miller
howard@gohrmc.com
(305) 573-0882
For Immediate Release:
October 5, 2009
Sunny Isles Beach Evolve. Into Florid.'. Rlvle", - From Its Legendary
Motel Row of the Past To Its Luxury Re.orts of Today
(October 5, 2009), Sunny Isle. Beach, FL - The City of Sunny Isles Beach has
flourished in recent years from its legendary history of an old kitsch-laden resort
town of single story motels and delis to a new and gleaming city. The Sunny Isles
Beach of today has struck a balance among luxury resorts and hotels and
residential developments, increased national and international tourism, and
friendly, small-town living.
New real estate projects have aided in the renaissance of Sunny Isles Beach,
Luxury high-rise condos and luxury resorts run along the coastline now and have
replaced the low-rise motels that made the city a haven for tourists from the
Northeast and Canada in the 1950s and 1960s. "It is a fun and casual city that is
just beginning to hit its stride because it is still in the midst of a tr.ansition from the
kitschy resort town that it used to be," said Ibis Romero, executive director of the
Sunny Isles Beach Resort Association. The new gleaming buildings are changing
the demographics of the city, In recent years Sunny Isles Beach has seen an
increase in European, Latin American, and Russian visitors and residents, as well
as younger residents.
Sunny Isles Beach offers everything from pristine beaches and world-class
resorts and spas to great food and shopping. Visitors and residents of Sunny
Isles Beach will enjoy the best of both worlds: it has the traditional conveniences
and friendliness of a small town, with the sophistication of Miami and Fort
Lauderdale and the fun of being on the beach. Today it is also a top travel
destination in the U.S, offering both luxury resort vacations as well as value
family vacations. "Those that visit here hate to leave, and those who live here
wouldn't leave for anything,. added Romero.
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Those who visit Sunny Isles Beach take advantage of high-end, brand-name
shopping at Aventura Mall, across the causeway in Aventura, and The Bal Harbour
Shops, in nearby Bal Harbour to the south. Less expansive shopping alternatives
are available everywhere in the smaller strip malls that offer a variety of dining,
shopping and entertainment choices. For great dining and nightlife, South Beach
and Fort Lauderdale are just minutes away. Visitors and residents alike enjoy the
cultural entertainment, fishing, boating, and water activities year long at Sunny
Isles Beach.
For more information on Sunny Isles Beach visit the web site at
www.sunnvislesbeachmiami.com or emaillbisRomeroatibislO2sibfl.net.
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HOWIRD L MILLER
COMMUNICATIONS
,; CITY OF SUNNY ISLES BEACH
Media Contact:
Howard Miller
Howard@gohrmc.com
T: 305-573-0882
For Immediate Release
October 19. 2009
3rd Annual Sunny Isles Beach Jazz Fest Offered a Weekend Filled with Fun.
Excitement, and Jazz!
.
(October 19.2009). Sunny Isles Beach. FL - The Third Annual Sunny Isles Beach
Jazz Fest was a three day, multi-venue event that featured an international line-up of
jazz stars and welcomed close to a 2,000 jazz lovers, Produced by the City of Sunny
Isles Beach in partnership with the Sunny Isles Beach Tourism and Marketing Council,
the weekend of October 15-17,2010 brought the extraordinary diverse sounds of jazz to
Sunny Isles Beach for all to enjoy while benefiting Joshua's Heart Foundation
(www.ioshuasheart.ora) and the Miami Children's Hospital Foundation (www.mchf.ora).
The Jazz Fest weekend began on Thursday, October 14th with an Evening VIP Poster-
Unveiling Party at the Trump International Resort. This year, the poster was designed by
the local artist Ed King and auctioned off to benefit Joshua's Heart Foundation,
The weekend Festival officially kicked off on Friday, October 15th from 8:00 to 11 :00 p,m.
with a spectacular performance by pianist and composer, Tony Sona at the elegant Jazz
Club in Aequalina Resort & Spa, located at 17875 Collins Avenue.
Headlining the festival on Saturday, October 16th was an electric performance by one
of the most recorded saxophonists in jazz history, Ed Calle,at the spectacular
Samson Oceanfront Park, located at 17425 Collins Avenue, Calle enticed the crowd with
a unique combination of smooth rhythmic sounds. Opening for Ed Calle, was the Afro-
Cuban Jazz band, Oriente followed by the energetic and entertaining saxophonist
extraordinaire Jesse Jones, JR. and a soothing serenade by talented songstress,
Yvonne Brown,
Guests in the VIP area enjoyed reserved seating. All evening attendees could also enjoy
a wide selection of food and beverages as well as delicious selections from Jame's
Barbeque, The bar featured wine and beer from Barefoot Wine and Polar Beer; with all
proceeds benefiting Joshua's Heart Foundation and the Miami Children's Hospital
Foundation.
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The final event of the Festival was a sumptuous Sunday brunch on Sunday, October 17tJ1
from 11 :00 a,m, to 3:00 p.m. featuring the featuring the soothing sounds of Grammy
Nominee, Troy Roberts at the Newport Beachside Hotel & Resort. located at 16701
Collins Avenue. .
The Jazz Fest was made possible with the support of the Miami-Dade County Tourist
Development Council, the Miami-Dade County Department of Cultural Affairs, The
Cultural Affairs Council, the Miami-Dade County Mayor, Carlos Alvarez, the Board of
County Commissioners, Commissioner Sally Heyman, Greater Miami Convention and
Visitors Bureau, Around Town Magazine, Barefoot Wine, Polar Beer, Continental Group,
Epicure Market, J. Milton & Associates, Trump International Beach Resort, Newport
Beachside Resort and Acqualina Resort.
For more information please contact Ibis Romero at ibis@sibfl.net.
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HOWARD .. MILE.
COMMUNICATIONS
Contact: Howard Miller
howard@aohrmc.com
(305) 573-0882
For Immediate Release:
November 8, 2009
Sunny Isles Beach - A Pet's Riviera For Four-Legged Friends
- Vacationers can take a trip without leaving their best friend behind -
(November 8, 2009), Sunny Isles Beach, FL - The City of Sunny Isles Beach
and the Sunny Isles Beach Resort Association together with its member hotels are
offering great pet-friendly options for guests who can not bear the thought of being
away from their four-legged friends.
o
"Sunny Isles Beach offers everything from pristine beaches and world-class
resorts to great food and shopping. Now guests can enjoy all that together with
their furry four-legged friends," said Ibis Romero, executive director of the Sunny
Isles Beach Tourism and Marketing Council. "From a beautiful dog park to the
several hotels and resorts that offer pet-friendly options both people and their
best friend will have a great time in Florida's Riviera," added Romero.
For guests traveling with dogs, atter they enjoy their own time in the sun and on
the shores of Sunny Isles Beach, they can take their pet to the "Bone Zone" at
Senator Gwen Margolis Park. The "Bone Zone" is an enclosed and leash-free
dog zone at the north end of the park. "Bone Zone" is open every day from
7:30am to 8:30pm for both dogs and people to enjoyl
Guests and their dog or cat staying at The Fairmont Tumberry Isle Resort & Club
in Sunny Isles Beach will enjoy the best hospitality, service, and dining. Several
customized amenities are available for "man's best friend" staying at The Fairmont
such as a personalized card, a fluffy bed, and favorite pet treats, The hotel also
offers Pooch Pouch, an in-room dining menu created especially for dogs and cats
by the resorts culinary team. The resort charges a $25 fee per day, per pet, and all
furry friends must be 25 pounds or less and must remain in a crate when alone in
the guest room.
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Other hotels offering pet-friendly options are the Acqualina Resort & Spa on the
Beach and the Newport Beachside Hotel & Resort, At the luxurious Acqualina pets
less than 25 pou'nds are welcomed, Available amenities include water and food
bowl, dog/cat mat, Evian bottled water, pet treats, and specialty food, At the
Acqualina a one time fee of $100 is applied to the guestroom for deep cleaning at
checkout. At the Newport Beachside Hotel & Resort pets must also be 25 pounds
or less and a one time fee of $50 will be applied upon check-in,
For more information on Sunny Isles Beach or pet friendly travel in Florida's
Riviera visit the website at www.sunnvislesbeachmiami.com or emaillbis
Romero at ibis@sibfJ.net.
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HOWIRD L MILLE I
COMMUNICATIONS
Medl. Contacta:
Howard Millef
(305) 573-0882
howard@gohnnc,com
For Immediate Release:
Your Perfect Family Winter Vacation Awaits You at Sunny Isles Beach, Florida's Riviera
-From Ultra Luxury to Budget Conscious Accommodations with fun-filled days and nights-
(Miami, Fl)---Florida has gained the reputation of being the domestic hot spot fOf
tourists and visitors, including mom, dad and the kids.. ,all seeking fun, sand and warm
temperatures. The oceanfront gem of South Florida is the two-mile long Sunny Isles
Beach (SIB), perfectly situated between Miami's glittering skylines, Fort Lauderdale's
sleek, palm-lined boulevards and South Beach's legendary Ocean Drive,
Recently ranked #1 of the top ten V.S, destinations by Trip Advisor's Travelcast TM,
Sunny Isles Beach offers families an array of luxury and economy hotels and resorts.
Whethef you desire beachfront accommodations with a kitchenette, Of a luxury property
with monikers like Trump International, Tumberry Isle or Acqualin8; Sunny Isles Beach
has the perfect place fOf your next family vacation.
The atmosphere is still casual but its funky '50s deco motels and small beachfront hotels
mix effortlessly with luxury apartment towers and hotels. Gleaming skyscrapers with
cutting-edge architecture offer endless ocean views and world-class amenities such as
European spas and fine dining. A truly culturally diverse selection of restaurants to fit
any budget, lines the Collins A venue thoroughfare. Dining choices range from vintage
delicatessens to family friendly restaurants, to gourmet eateries offering spectacular
world cuisine from top local chefs,
There is an endless array of fun family activities while vacationing in SIB. Deep sea fans
can try their luck by hiring one of several charter boats that dock along the Intracoastal
Waterway at Haulover Beach Park. Tennis and golf butTs will enjoy the cool sea breezes
at Haulover's nine-hole Par 3 golf course and tennis courts, both located bayside, Eco
tourism abounds at Oleta River State Park, which otTers more nature-inspired fun, with
mountain bike trails, kayak, canoe and rustic cabin rentals as well as picnic pavilions.
Sunny Isles Beach boasts one of Miami's most stunning oceanfront vistas, with miles of
gorgeous white sand beachfront, pristine public parks and plenty of places to play.
o
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I CITY OF SUNNY ISLES BEACH
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HOWIRD L MILLER
COMMUNICATIONS
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Media Contacts:
Howard Miller
(305)573-0882
howardrwgohrmc.com
For Immediate Release
City of Sunny Isles Beach and Wometco Enterprises to move forward on proposed Aquatic Center
New attraction in SIB
February 8, 20 I 0 (Miami, FI) --- At a recent Sunny Isles Beach City Commission
meeting, Mr. Arthur H. Hertz, Chainnan and CEO of Wometco Enterprises, Inc., and the
owner/operator of the Miami Seaquarium@, proposed building an aquatic center in Sunny
Isles Beach.
The proposed Wometco Aquatic Center project would be a world class tourist attraction,
located across from St. Tropez (330 Sunny Isles Blvd.), in between Sunny Isles
Boulevard east and west bound lanes and border Collins Avenue.
Architect Eduardo Castii'leira, president and CEO of aziomaJarchitects, presented a five-
level site plan that includes a parking garage, restaurants, shops, banquet halls and a
three-story aquarium. Still in the design phase, the project would be a family-oriented
attraction, hands,on, include educational opportunities, banquet space for 1,000 and be
unique to all of South Florida.
"The City Commission is very pleased with the proposed project and it meets the stated
goals of the city's Comprehensive Plan for this area," added Sunny Isles Beach Major
Nonnan S. Edelcup. The Wometco Aquatic Center would be on land already purchased
by the City, and could possibly be combined into a fully-integrated project with an area to
the west of this site.
At the end of the presentation and discussion. it was the consensus of the City
Commission to move forward with this project giving instructions to City staff to stan
working with Mr. Hertz.
More plans for this project will be presented at the 6:30 p.m., February 18,2010 City
Commission Meeting located at the David P. Samson Commission Chambers, SIB
Government Center, 18070 Collins A venue. A Press Event is tentatively scheduled for
February 19th. Details will be available shortly.
o
For more infonnation on Sunny Isles Beach visit their website at www.sibtl.net or
\\ww.sunnvislesbcachmiami.com
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~~ CITY OF SUNNY ISLES BEACH
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Media Contacts:
Howard Miller
(305)573-0882
howard@gohrmc.com
For Immediate Release:
New Name- Same Great Destination
-Sunny Isles Beach Resort A5s0c:iatioD Changes Name to Sunny Isles Beach Tourism aDd Marketing Council -
March 2, 20 I 0 (Miami, FI) --- The marketing organization behind Sunny Isles Beach
Miami, Florida's Riviera will undergo a name change according to Ibis Romero,
Executive Director of the Sunny Isles Beach Resort Association, which will now be
called the "Sunny Isles Beach Tourism and Marketing Council." Over the years this
organization has evolved into a domestic and global tourism marketing arm for the city as
well as a catalyst for branding our beautiful city around the world, added Romero.
The City of Sunny Isles Beach is perfectly situated between Miami and Fort Lauderdale,
giving you unequaled access to world-renowned restaurants, nightclubs, theaters, cultural
and convention centers and more. In just 15 minutes, you can be strolling on Ocean Drive
in South Beach, where you'll feel the puls~ of Greater Miami. Spend your days enjoying
our world class resorts or strolling in one of city parks which now offer free internet
access.
Mayor Nonnan Edelcup added "Our commitment is to create an environment in which
businesses, residents and tourists thrive in our community." To that end Ms. Romero, will
continue to walk hand in hand with the Greater Miami Convention and Visitors Bureau to
position Sunny Isles Beach for success in the domestic and global tourism market; as well
as working to bring more world class special events to the City; such as the Sunny Isles
Beach Jazz Festival and the OSS Off Shore Powerboat Races.
For further infonnation on Sunny Isles Beach Tourism and Marketing Council visit
www.sunnvislesbeachmiami.com or call Ibis Romero, Executive Director at 305-792-
1952.
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COMMUNICATIONS
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Media Contact:
Howard Miller
T: (305)573-0882
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For Immediate Release:
Floridian's Getaway to Sunny Isles Beach, Florida's Riviera
(May 21, 2010), Sunny Isles Beach, FL -As Florida residents begin to consider summer
vacation possibilities, Sunny Isles Beach is inviting residents to take a '.Staycation" in
Florida's Riviera. The Sunny Isles Beach .Staycation' is ideal for Florida residents, who
can enjoy a memorable "getaway" in their own backyard, while avoiding the hassles of
expensive and time-consuming travel.
o
Sunny Isles Beach is a 2 Y2 mile stretch of pristine white sand lining the crystal-blue
Atlantic Ocean. This luxury destination of Florida boasts numerous resorts, shops, and
attractions along the shoreline that are reminiscent of island beach communities.
Staycationers looking for adventure can take advantage of outdoor water sports such as jet
skiing, fishing, and boating or they can experience nature at Oleta State Park, where
visitors can go biking down trails, kayaking, or canoeing. Haulover's nine-hole Par 3 golf
course and tennis courts, located just along the bayside, allow golfers and tennis players to
play an exciting game while still enjoying the scenic coastline.
For a more relaxing experience, visitors can catch rays on the sand or take a stroll down the
historic Sunny Isles pier and simply enjoy the view while listening to soft waves echo
through the docks. When Staycationers are ready for a bite to eat, they are just a short walk
from one of the numerous casual bistros featuring every cuisine or they can savor
waterfront five-star cuisine while watching the sunset.
Florida residents are being offered a variety of affordable '.Staycation" packages that
encourage Florida residents to experience the beauty and excitement of Sunny Isles Beach.
The '.Staycation" packages, released by The City of Sunny Isles Beach and the Sunny Isles
Tourism and Marketing Council, include the DoubleTree Ocean Resort and Spa, the
Acqualina Resort and Spa, the Golden Strand Ocean Villa Resort, Fainnont Turnberry Isle.
Marenas Resort, the Howard Johnson Dezerland Beach Resort, the Days Hotel Thunderbird
Beach Resort, and the Travelodge Monaco Beach Resort.
To view the details ofhStaycation" Packages. click here:
:1l!i~" .\.' ~\ \\~1I111l.: i~k .1''-'.IChiJli.irnil."I.!1l1i:ll.'s-,':- E~II")_~il,tlnc._ '!;I~':cllitql-'l";I:() to l'.lr'
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.6 CITY OF SUNNY ISLES BEACH
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Media Contact:
Howard Miller
howardlalgohrmc.com
T: 305.573.0882
For Immediate Release:
May 24, 2010
G
Offshore Events Presents The Third Annual Sunn~ hies Beach Offshore Powerboat
Challenge June 10 -131. 2010
(May 24, 2010), Sunny Isles Beach, FL - The City of Sunny Isles Beach and Offshore
Events is hosting the third annual "Sunny Isles Beach Offshore Powerboat Challenge,"
on Florida's Riviera, to celebrate the history of Miami as the birthplace of open ocean
racing and high perfonnance manufacturing. The weekend of June 1O_13th, 2010 will see
professional offshore race teams and fans from allover the World stream into Sunny Isles
Beach to get ready for the action packed weekend. With both amateurs and professionals
competing in the Bimini Ocean Challenge, the true test to demonstrate skill. The
overwhelming success of last year's event sets the stage for this year to be bigger and
better, as the premier event to showcase the high perfonnance industry and recreational
powerboating.
The Offshore festivities begin Thursday, June 10th at Haulover Park Racers' Village for
the Bimini Ocean Challenge registration and an exclusive visit to the Harrison Boat
Collection Warehouse for VIP members, which showcase vintage hydroplane boats and
outboard engines (compliments of History MIAMI Museum). Friday's "Putting on a
Wish" boat rides and auction will benefit the families of the Make a Wish Foundation of
Southern Florida. Saturday, June 12th features the Bimini Ocean Challenge in an
adrenalin pumping 106 miles round trip of wide open ocean racing! On Sunday, June 13th
the OP A Race 2: of the GEICO Offshore Racing Series will be the highlight with a LIVE
simulcast via SupercatRacing.com and finally, the closing OPA award ceremony. For the
full Offshore Events schedule visit: www.offshoreevents.net or text RACE to #32075.
Offshore Events will be hosting the 2010 Sunny Isles Beach Offshore Powerboat
Challenge with sponsorship support from, TNT Custom Marine, Miss GEICO/ AMF
Racing, Rachel's, Guy Richards Copa, The City of Sunny Isles Beach, Fainnont
Turnberry Isle (The Official Host Hotel), SOLE on the Ocean (The Official Broadcast
Hotel), Marco Polo Beach Resort, Newport Beachside Hotel and Resort, Turbine Marine,
Deep Impact, and Miami Dade County.
o
The entire setting of the Sunny Isles Beach makes it the perfect mix of history. and
excitement for racers, families, and friends to enjoy. An amazing array of hotels,
restaurants, beaches and parks are available for everyone to enjoy and watch the races
from. For information on hotels and activities and the powerboat challenge weekend
please visit: www.ofTshoreevents.net or contact Katy Steiger, Event Director 305-332-
5900.
####
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HOWARD Ie MILLER
COMMUNICATIONS
Media Contacts
Howard Miller
(305) 573-0882
howard(cV,gohrmc.com
For Immediate Release:
June 30, 2010
Your Perfect Family Vacation Awaits You at Sunny Isles Beach, Florida's Riviera
-From Ultra Luxury to Budget Conscious Accommodations with fun-filled days and nights-
June 30, 2010 (Miami, Fl)---Florida has gained the reputation of being the domestic hot
spot for tourists and visitors, including mom, dad and the kids... all seeking fun, sand and
warm temperatures. The oceanfront gem of South Florida is the two-mile long stretch of
white sandy beach known as Sunny Isles Beach (SIB), perfectly situated between
Miami's glittering skylines, Fort Lauderdale's sleek, palm-lined boulevards and South
Beach's legendary Ocean Drive.
Recently ranked #1 of the top ten U.S. destinations by Trip Advisor's Travelcast nt,
Sunny Isles Beach offers families an array of luxury and economy hotels and resorts.
Whether you desire beachfront accommodations with a kitchenette, or a luxury property
Sunny Isles Beach has the perfect place for your next family vacation. Resorts in Sunny
Isles Beach include Acqualina Resort & Spa, Days Thunderbird Beach Resort Hotel,
Doubletree Ocean Point, Resort & Spa, Fainnont Tumberry Isle, Golden Strand Ocean
Villa Resort, Marco Polo Beach Resort-Ramada Plaza, Marenas Resort, Newport
Beachside Hotel & Resort, Travelodge Monaco Beach Resort and Trump International
Beach Resort.
The atmosphere is still casual but its funky' 50s de co motels and small beachfront hotels
mix effortlessly with luxury apartment towers and hotels. Gleaming skyscrapers with
cutting-edge architecture offer endless ocean views and world-class amenities such as
European spas and fine dining. A truly culturally diverse selection of restaurants to fit
any budget, lines the Collins A venue thoroughfare. Dining choices range from vintage
delicatessens to family friendly restaurants, to gounnet eateries offering spectacular
world cuisine from top local chefs.
-More-
.....
o
There is an endless array of fun family activities while vacationing in SIB. Deep sea fans
can try their luck by hiring one of several charter boats that dock along the Intracoastal
Waterway at Haulover Beach Park. Tennis and golf butTs will enjoy the cool sea breezes
at Haulover's nine-hole Par 3 golf course and tennis courts, both located bayside.
Furthennore, South Florida's legendary golf destination is the Fainnont Tumberry Island
Resort. Eco tourism abounds at Oleta River State Park, which offers more nature-inspired.
fun, with mountain bike trails, kayak, canoe and rustic cabin rentals as well as picnic
pavilions.
Sunny Isles Beach boasts one of Miami's most stunning oceanfront vistas, with miles of
gorgeous white sand beachfront, pristine public parks and plenty of places to play.
Museums, concerts and plays, shopping malls, spas, movies, sport stadiums, golf, tennis,
boating and diving are all easily accessible. There's no better place to relax under the sun
with your family than Sunny Isles Beach, Florida's Riviera.
For more infonnation on the City of Sunny Isles Beach and the Sunny Isles Beach
Tourism and Marketing Council, visit www.sunnyislesbeachmiamLcom or www.sibtl.net
or contact Ibis Romero at 305-792-1952 or ibis{Q)sibtl.net. For vacation activity planning,
families are also welcomed Monday-Saturday IOa.m.-4p.m. at the new Sunny Isles Beach
Visitors Center located at the SIB Government Center at 18070 Collins Avenue.
###
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.6 CITY OF SUNNY ISLES BEACH
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Howard Miller
E: howard@gohrmc.com
T: 305-573-0882
For Immediate Release
Artist Joel Grunzweig Selected to Design the 3rd Annual Sunny Isles Beach
Jazz Fest Poster
- Poster Unveiling October 14th at the Trump International Beach Resort in Florida's Riviera-
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(October 14,2010), Sunny Isles Beach, FL - The Third Annual Sunny Isles Beach
Jazz Fest, a musical and cultural festival, is returning to Sunny Isles Beach the weekend
of October 15-17,2010. Local artist Joel Grunzweig has been selected by the City of
Sunny Isles Beach to design the poster for this year's event.
Joel's love for art has always played a huge part in his life; receiving numerous
accolades for his bold, artistic talent throughout his career. His creative abilities have
been demonstrated through a variety of outlets including his design, production and
teaching of ceramic sculpturing and airbrushing as well as his restoration and refinishing
of fine furnishings. Currently, Grunzweig works for the City of Sunny Isles Beach, Florida
in the Public Works Department assigned to the Cultural and Human Services
Department, where he has restored city historical artifacts and created artistic backdrops
for stage productions during various city special events.
~I paint because it's something I have always loved to do,. explains Grunzweig. ~I was
elated to think that one of my paintings would be the center of such a wonderful event
that brings so many people together,. adds Grunzweig.
The Sunny Isles Beach Jazz Fest will kick off Thursday, October 14lt1 as this year's
poster is unveiled at a VIP reception at the Trump International Beach Resort. Celebrate
the extraordinary diverse sounds of jazz music the entire weekend produced by the City
of Sunny Isles Beach in partnership with the Sunny Isles Beach Tourism and Marketing
Council. The Jazz Fest's nonprofrt partners, who will get partial event proceeds, are
Joshua's Heart Foundation (www.ioshuasheart.ora), which strives to .Stomp out Hung....
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by providing necessities such as food and water to individuals in underserved
communities and Miami Children's Hospital Foundation (www.mchf.orc), which aims to
create awareness, funds and involvement for Miami Children's Hospital through
donations, charity and fundraising events.
The Sunny Isles Beach Jazz Fest will showcase and highlight the best that the City of
Sunny Isles Beach has to offer including: great food, fine dining, exclusive resorts and
much morel Up-close and personal, set amid the backdrop of 2 ~ miles of the turquoise
Atlantic Ocean and spectacular beaches, held in one of the most beautiful oceanfront
parks and one of the most panoramic skylines in the southeastern United States, with
various beachfront resorts, the Jazz Fest will" be enjoyed by all who experience it.
The Jazz Fest is made possible with the support of the Miami-Dade County Tourist
Development Council, the Miami-Dade County Department of Cultural Affairs, The
Cultural Affairs Council, the Miami-Dade County Mayor, Carlos Alvarez, the Board of
County Commissioners, Commissioner Sally Heyman, Greater Miami Convention and
Visitors Bureau, Around Town Magazine, Barefoot Wine, Polar Beer, Continental Group,
Epicure Market, J. Milton & Associates, Trump International Beach Resort, Newport
Beachside Resort and Acqualina Resort.
For more information on the Sunny Isles Beach Jazz Fest or for an updated list of
scheduled artists performing and venues please visit the website at
www,sunnvislesbeachiazz.com or emaillbisRomeroatibis@sibfi.net.
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I- CITY OF SUNNY ISLES BEACH
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Media Contacts
Howard Miller
T: 305-877-5453
Howard@gohrmc.com
For Immediate Release
Ed Calle to Headline 3rd Annual Sunny Isles Beach Jazz Fest
- October 15-17, 2010 in "Florida's Riviera"-
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(October 15, 2010), Sunny Isles Beach, FL - The Third Annual 2010 Sunny
Isles Beach Jazz Fest is pleased to announce an artist line-up that will bring cool
jazz sounds to the beautiful city on the weekend of October 15-17, 2010.
The Sunny Isles Beach Jazz Fest will celebrate the extraordinary sounds of jazz
music throughout the event weekend; featuring renowned jazz artists. Headlining
the festival is one of the most recorded saxophonists in jazz history, Ed Calle.
Calle is known for his extraordinary ability to play bebop, Latin jazz,
contemporary jazz, and pop. He appears on such Grammy award-winning
albums by Frank Sinatra, Arturo Sandoval and Jon Secada. Ed has also
recorded and performed around the world with such artists as Gloria Estefan,
Julio Iglesias, Michael Bolton and Rihanna.
Additional musical guests include successful saxophonist and flautist
JesseJones, JR. whose amazing talent in playing everything from traditional jazz
to Bebop has allowed him to perform with such notable artists as Donald Byrd,
Blue Mitchell and Ira Sullivan. Jesse Jones, JR. will be featuring multi- talented
vocalist Yvonne Brown, and the performance is sponsored by the Sunshine Jazz
Organization. Also, performing will be the always distinctive sounds of the Afro-
Cuban Jazz band, Oriente.
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The Sunny Isles Beach Jazz Fest, produced by the City of Sunny Isles Beach in
partnership with the Sunny Isles Beach Tourism and Marketing Council, will
showcase and highlight the best that the city has to offer including great music,
fine dining, exclusive resorts, beautiful beaches and much morel The Jazz Fest's
special nonprofit partners, who will get partial event proceeds, are Joshua's
Heart Foundation (www.ioshuasheart.ora), which strives to "Stomp out
Hunger" by providing necessities such as food and water to individuals in
underserved communities and Miami Children's Hospital Foundation
(www.mchf.ora), which aims to create awareness, funds and involvement for
Miami Children's Hospital through donations and charity fund raising events.
The weekend Festival kicks off on Friday, October 15th from 8:00 to 11 :00 p.m.
with a spectacular performance by pianist and composer, Tony Sona at the
elegant Jazz Club in Acqualina Resort & Spa, located at 17875 Collins Avenue.
Admission is $25.
The festival will continue on Saturday, October 16th, from 7:00 to 10:00 p.m. with
a blazing performance by headlining artist, Ed Calle followed by additional
performances by Oriente and Jesse Jones, Jr. at the spectacular Samson
Oceanfront Park. All ticket sales are final for this special event. Admission is $15
o
The final event of the Festival is a sumptuous Sunday brunch on Sunday,
October 17th from 11 :00 a.m. to 3:00 p.m. featuring the soothing sounds of
Grammy Nominee, Troy Roberts at the Newport Beachside Hotel & Resort,
located at 16701 Collins Avenue. Admission is $22.95.
The Jazz Fest is made possible with the support of the Miami-Dade County
Tourist Development Council, the Miami-Dade County Department of Cultural
Affairs, The Cultural Affairs Council, the Miami-Dade County Mayor, Carlos
Alvarez, the Board of County Commissioners, Commissioner Sally Heyman,
Greater Miami Convention and Visitors Bureau, Around Town Magazine,
Barefoot Wine, Polar Beer, Continental Group, Epicure Market, J. Milton &
Associates, Trump International Beach Resort, Newport Beachside Resort and
Acqualina Resort.
"The Third Annual Sunny Isles Beach Jazz Fest keeps getting better every
yearl" adds Ibis Romero, Executive Director of Sunny Isles Beach Tourism and
Marketing Council. 'We are happy to produce an event that, after three years,
continues to attrad both local residents and tourists."
For more information on the Sunny Isles Beach Jazz Fest, its artists, venues or
corporate sponsorships please visit the website at
www.sunnvislesbeachiazz.com or emaillbisRomeroatibis((i>.sibfl.net.
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.I CITY OF SUNNY ISLES BEACH
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HOWlU L MIllEI
COMMUNICATIONS
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Media Contact:
Howard Miller
howard@gohrmc,com
T: 305-573-0882
For Immediate Release
October 20,2010
3"' Annual Sunny Isles Beach Jazz Fest
A Weekend Filled with Fun and Jazz in Florida's Riviera!
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(October 20, 2010), Sunny Isles Beach, FL - This past weekend, from October 15-17,
2010, Sunny Isles Beach hosted jazz lovers from across Florida and the United States to
their Third Annual Sunny Isles Beach Jazz Fest. The Jazz Fest was a three day, multi-
venue event that featured an international line-up of jazz stars. Produced by the City of
Sunny Isles Beach in partnership with the Sunny Isles Beach Tourism and Marketing
Council, the weekend brought the extraordinary and diverse sounds of jazz for all .
attendees to enjoy while benefiting Joshua's Heart Foundation (www,ioshuasheart.ora)
and the Miami Children's Hospital Foundation (www.mchfora),
The Jazz Fest weekend began on Thursday, October 14th with an Evening VIP Poster-
Unveiling Party at the Trump International Resort, located at 18001 Collins Avenue. This
year, the poster was designed by local artist, Joel Grunzweig and auctioned off to benefit
Joshua's Heart Foundation and the Miami Children's Hospital Foundation
(www,mchfora).
The Festival officially kicked off on Friday, October 15th from 8:00 to 11 :00 p,m. with a
sizzling performance by pianist and composer, Tony Sona at the elegant Jazz Club in
the Acqualina Resort & Spa, located at 17875 Collins Avenue.
Headlining the festival on Saturday, October 16th, was an electric performance by one of
the most recorded saxophonists in jazz history, Ed Calle and his all-star Jazz band,
which took place at the spectacular Samson Oceanfront Park, located at 17425 Collins
Avenue. Calle enticed the crowd with a unique combination of smooth rhythmic sounds
and upbeat notes. Opening for Ed Calle, was the Afro-Cuban Jazz band, Oriente,
followed by legendary saxophonist extraordinaire, Jesse Jones, JR. and a soothing
serenade by talented songstress, Yvonne Brown.
Guests in the VIP area enjoyed reserved seating and food compliments of the Newport
Beachside Resort. The general public had plenty of space on the great lawn for lounge
chairs and blankets under the starlit sky. All evening attendees also enjoyed a wide
selection of food and beverages from James Barbeque and Epicure Market. The bar
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featured wine and beer from Barefoot Wine, Polar Beer and Grolsch; with all proceeds
benefiting Joshua's Heart Foundation and the Miami Children's Hospital Foundation.
The final event of the Festival was a sumptuous Sunday brunch on Sunday, October 171t1
from 11 :00 a.m. to 3:00 p.m. featuring the soothing sounds of Grammy Nominee, Troy
Roberts at the Newport Beachside Hotel & Resort, located at 16701 Collins Avenue.
The Jazz Fest was made possible with the support of the Miami-Dade County Tourist
Development Council, the Miami-Dade County Department of Cultural Affairs, The
Cultural Affairs Council, the Miami-Dade County Mayor, Cartos Alvarez, the Board of
County Commissioners, Commissioner Sally Heyman, Greater Miami Convention and
Visitors Bureau, Around Town Magazine, Barefoot Wine, Polar Beer, Continental Group,
Miami Dolphins, Adrienne Arsht Center, The Sunshine Jazz Organization, Atlantic
Broadband, Solis, Epicure Market, J. Milton & Associates, Calvin, Giordano &
Associates, INC., Trump International Beach Resort, Newport Beachside Resort and
Acqualina Resort.
For more information please contact Ibis Romero at ibis@sibfl.net.
-###-
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a~. CITY OF SUNNY ISLES BEACH
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HOWAIIO II. MILLE"
COMMUNICATIONS
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Media Contacts
Howard Miller
(305) 573-0882
howard@aohrmc,com
For Immediate Release:
The Perfect, Romantic Destination Wedding in Sunny Isles Beach
-Florida's Riviera Creates Marriage Bliss-
November 09,2010 (Miami, FL) As engaged couples envision their perfect destination
wedding, the beautiful Sunny Isles Beach provides the ideal combination of luxury,
beauty and affordability with an array of wedding and honeymoon packages at their
numerous beachside resorts.
Perfectly situated between Miami's glittering skylines, Fort Lauderdale's sleek, palm-
lined boulevards and South Beach's legendary Ocean Drive, Sunny Isles Beach is an
oceanfront gem of South Florida with a two-mile long stretch of white sandy beach along
the beautiful Atlantic coast. Recently named one of the top honeymoon destinations in
Florida and the Caribbean by the Orlando Sentinel, Sunny Isles Beach has gained the
reputation of being a romantic getaway. As the portrait of romance, Sunny Isles Beach is
the ideal location for a truly memorable destination wedding, where the Bride can walk
barefoot down the stunning, golden sand aisle and the affianced couple can exchange
vows against the backdrop of the dazzling, blue Sunny Isles Beach shoreline. Then the
couple and their invited guests can stroll back into the hotel for a magnificent wedding
reception.
From small and intimate weddings to large and spectacular weddings, event specialists
from the stunning oceanfront resorts that line Sunny Isles Beach help bring each
couple's dream wedding to reality. Special event facilities range from intimate rooms to
ocean view ballrooms with sweeping glass windows, to outdoor, picturesque lawns.
Along with the breathtaking view of the shoreline, extravagant floral displays and
gorgeous reception settings will make your oceanfront wedding one that will be
remembered for a lifetime.
There's no better place to relax under the sun with your new spouse than Sunny Isles
Beach, Florida's Riviera. Sunny Isles Beach boasts one of Miami's most stunning
oceanfront vistas, with miles of gorgeous white sand beachfront. pristine public parks
and plenty of places to play. Museums, concerts and plays, shopping malls, spas,
movies, sport stadiums, golf, tennis, boating and diving are all easily accessible.
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This luxury destination of South Florida is lined with numerous resorts, shops, and
attractions that are reminiscent of island beach communities. Visitors can catch rays on
the sand or take a stroll down the stunning Sunny Isles Beach coastline while listening to
soft waves echo through the docks. The atmosphere is still casual but its funky '50s
deco motels and small beachfront hotels mix effortlessly with luxury apartment towers
and hotels. Gleaming skyscrapers with cutting-edge architecture offer endless ocean
views and worfd-class amenities such as European spas and fine dining. A truly
culturally diverse selection of restaurants to fit any budget, lines the Collins Avenue
thoroughfare. Dining choices range from vintage delicatessens to family friendly
restaurants, to gourmet eateries offering spectacular worfd cuisine from top local chefs.
Tennis enthusiasts will enjoy the comforts of playing in the worfd class tennis facility
located at the Trump International Beach Resort. Furthermore, golf lovers can relish in
an afternoon of relaxation in South Florida's legendary golf destination at the the
Fairmont Turnberry Island Resort. Eco tourism abounds at Oleta River State Park, which
offers more nature-inspired fun, with mountain bike trails, kayak, canoe and rustic cabin
rentals as well as picnic pavilions.
Sunny Isles Beach Resorts include Acqualina Resort & Spa, Days Thunderbird Beach
Resort Hotel, Doubletree Ocean Point, Resort & Spa, Fairmont Turnberry Isle, Golden
Strand Ocean Villa Resort, Marco Polo Beach Resort-Ramada Plaza, Marenas Resort,
Newport Beachside Hotel & Resort, Sole on the Ocean, Travelodge Monaco Beach
Resort and Trump International Beach Resort. For more information on the City of
Sunny Isles Beach and the Sunny Isles Beach Tourism and Marketing Council, visit
www,sibfl.net or www.sunnvislesbeachmiami.com or contact Ibis Romero at 305-792-
1952 or ibis@sibfl.net.
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PRESS RELEASE
City of Sunny Isles Beach
City Hall
18070 Collins Avenue · Sunny Isles Beach, FL 33160
MedIa Contacts:
Stephanie DeThomas
Public Information/Events Specialist
Phone: 305. 792.1759 Cell: 786.30 1.0685
E-mail: sdethomas:g:sibfl.net
Howard R. Miller
HRMC
Office: 305.573.0882 Cell: 305.479.6581
E-mail-howard@qohrmc.com
Lisandra Carballosa
HRMC
Office: 305-573-0882 Cell: 305.877.5453
E-mail: lisandra@qohrmc.com
City of Sunny Isles Beaches Safe for Swimmers
(July 30,2010 - Sunny Isles Beach, Florida) - "The City of Sunny Isles Beaches are safe for
residents and visitors to enjoy," states Mayor Norman S. Edelcup.
"First and foremost is the safety of the residents and the more than one million visitors
that visit Sunny Isles Beach each year," says Mayor Edelcup. "If there was any cause for
concern we would notify the public."
This is in response to a Miami Herald article quoting a 2009 Natural Resources Defense
Council report that the beaches were polluted due to high bacteria levels.
According to Samir Elmir, Environmental Administrator with the Miami-Dade County
Health Department, "Since 2002 the Miami-Dade County Health Department has tested
the waters off Sunny Isles Beach on a weekly basis as part of the statewide Florida
Healthy Beaches and Public Notification Program. If there is an abnormal result the
water is retested again. If there is a second abnormal result then the City will advise the
public of the section of affected beach area to assure the safety of the residents and
beach visitors. The beach water samples from the City of Sunny Isles Beach/Pier Park
tested satisfactorily this week. In addition our records indicate that there have been no
beach advisories issued this year for Sunny Isles Beach."
-MORE-
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Samir Elmir continued to say. "Our beach water quality data since 2002 including water
quality and beach sanitary surveys indicate that Miami-Dade County beaches
including Sunny Isles Beach are generally clean beaches and can safely be visited and
enjoyed year round."
To view the Health~s Departments report on Sunny Isles Beach/Pier Park visit:
http://esetapPsdoh.doh.state. fl.us/irmOObeachwa ter /beac hresults.a spx ?cou n tv =Dade
In 20' 0 the City of Sunny Isles beaches have not been closed due to bacteria. The
beaches were closed one day as a safety precaution when Tropical Storm Bonnie hit
Sunny Isles Beach on Friday, July 23rd. In 2009 the beaches were under advisory in total
5 days out of 365 days and the area affected was a small area not the entire two and
one half mile expanse of beach. The cases for beach closure revolved around bacteria
from possible storm water run off and wildlife including the vast population of pelicans
that perch on the Sunny Isles Beach Pier. "All these cases are considered non-point
sources of fecal pollution. None of the Miam~Dade County beaches including Sunny
Isles Beach are impacted by any point source of fecal pollution. Once the water
samples were retested and no bacteria were found, the beach advisories were
rescinded." stated Samir Elmir.
As part of the City's ongoing efforts to keep our beaches clean and attractive for
residents and visitors. the City of Sunny Isles Beach and Barefoot Wine will partner in a
Beach Rescue Project this Saturday, July 3111. The event will be held from 9:00 to 11:00
am at Sam'son Oceanfront Park, 17425 Collins Avenue. The City of Sunny Isles Beach has
hosted beach clean ups for the past several months. Past clean ups have included
students from Florida International University and the Florida Marlins Community
Foundation including team mascot Billy the Marlin.
For more information about the City of Sunny Isles Beach visit the city website at
www.sibfl.net or call 305.792.1759.
###
w
July 29, 20 I 0
\fr. Jay DuCassi
Editor, Local Section
The Miami Herald
One Herald Plaza
Miami, FL 33132
Via e-mail: jducassi@miamiherald.com
Dear Mr. DuCassi:
There was an article which appeared today in the local section of The Miami Herald that was
filled with inaccuracies and can have a damaging effect on the reputation of Sunny Isles
Beach. The headline of the local section - Bacteria in water off Sunny Isles Beach is also
inaccurate, The water today and this month has tested normal in the shores off the City of
Sunny Isles Beach.
The City was contacted by Miami Herald intern Carrie Wells about the NRDC report on the
state's beaches yesterday afternoon. We had not been given a copy of the report and had to
research the report to comment on the story,
c
First and foremost we explained to the reporter that the City does not test the waters off its
shores that the Miami-Dade County Health Department tests the waters, The reporter was
mistaken that the City tests its own water, We provided the name, e-mail and phone number
of the Miami-Dade County Health Department to the reporter for comment on this story, It
appears he was never contacted since there was no comment from this crucial department
that monitors the beach waters for the entire county, not just Sunny Isles Beach. We
explained to the reporter that out of 365 days in 2009 the beaches in Sunny Isles Beach were
closed for a total of seven days. The portion of beach closed was not the entire two and one-
half miles but only the affected area, a very small portion of the entire city.
We explained the process for testing the water. The waters are tested by the Miami-Dade
County Health Department every Monday. If there is an abnormal reading the waters are
tested the next day, If another abnormal reading appears the beaches are closed until the
water is safe.
As the report indicated the largest source of contamination is from Storm Water and Wildlife.
The 41 % abnormal readings over weekly test samples was due in large part to excessive rains
and storm water runoff and wildlife. The samples were taken by Pier Park collected 18 inches
below the surface water that is approximately 36 inches deep which does have a high
concentration of natural wildlife including brown pelicans due to the close proximity of the
pier,
(.)
o
This article makes the water and beaches appear to be unsafe. This is simply not true. The
city prides itself on maintaing its beaches for its residents and visitors. More than one million
visitors vacation in Sunny Isles Beach each year, To headline a story that the beaches are
unsafe is inaccurate and misleading. The city hosts beach clean ups on a regular basis not
only to clean the beaches, but to inform and educate the public on the importance of keeping
its beaches clean for residents and wildlife. The article also implied we are hosting a beach
clean up in response to the survey which is untrue. The City is hosting a beach clean up on
Saturday, July 3 1 from 9 to II am at Samson Oceanfront Park, 17425 Collins A venue, in
partnership with Barefoot Wines. This event was previously scheduled.
Attached is the e-mail sent from our Public Information Specialist to the reporter providing
her the contact at the Miami-Dade Health Department.
The City requests that future reporting on this subject be accurate.
Sincerely,
Rick Conner
City Manager
o
CC: Myriam Marquez, Editorial Page Editor
mmarquez@miamiherald.com
o
Q
July 29, 2010
Ms. Myriam Marquez
Editor, Editorial Page
The Miami Herald
One Herald Plaza
Miami, FL 33132
Via e-mail: mmarquez@miamiherald.com
Dear Ms, Marquez:
This letter is in response to the article which appeared today in the local section of The
Miami Herald stating that the Sunny Isles Beaches are unsafe with bacteria. This article was
filled with inaccuracies and can have a damaging effect on the reputation of Sunny Isles
Beach. The headline of the local section - Bacteria in water off Sunny Isles Beach is also
inaccurate. The water today and this month has tested normal in the shores off the City of
Sunny Isles Beach.
The City was contacted by Miami Herald intern Carrie Wells about the NRDC report on the
state's beaches yesterday afternoon. We had not been given a copy of the report and had to
research the report to comment on the story,
o
First and foremost we eXplained to the reporter that the City does not test the waters off its
shores that the Miami-Dade County Health Department tests the waters. The reporter was
mistaken that the City tests its own water. We provided the name, e-mail and phone number
of the Miami-Dade County Health Department to the reporter for comment on this story. It
appears he was never contacted since there was no comment from this crucial department
that monitors the beach waters for the entire county, not just Sunny Isles Beach. We
explained to the reporter that out of 365 days in 2009 the beaches in Sunny Isles Beach were
closed for a total of seven days. The portion of beach closed was not the entire two and one-
half miles but only the affected area, a very small portion of the entire city,
We explained the process for testing the water. The waters are tested by the Miami-Dade
County Health Department every Monday. If there is an abnormal reading the waters are
tested the next day, If another abnormal reading appears the beaches are closed until the
water is safe.
As the report indicated the largest source of contamination is from Storm Water and Wildlife.
The 41 % abnormal readings over 36 weekly test samples was due in large part to excessive
rains and storm water runoff and wildlife. The samples were taken by Pier Park collected 18
inches below the surface water that is approximately 36 inches deep which does have a high
concentration of natural wildlife including brown pelicans due to the close proximity of the
pier.
o
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I m :-.IE 11~th'iTREET. SUirE 618, ~(Jlm( \t1,\\t1. Fl. JJ 161 . reI jO~ 51.1 IISlIl . F.\X jll5 lN~ ~~ 12
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This article makes the water and beaches appear to be unsafe. This is simply not true. The
city prides itself on maintaing its beaches for its residents and visitors. More than one million
visitors vacation in Sunny Isles Beach each year. To headline a story that the beaches are
unsafe is inaccurate and misleading. The city hosts beach clean ups on a regular basis not
only to clean the beaches, but to inform and educate the public on the importance of keeping
its beaches clean for residents and wildlife. The article also implied we are hosting a beach
clean up in response to the survey which is untrue. The City is hosting a beach clean up on
Saturday, July 31 from 9 to Ilam at Samson Oceanfront Park, 17425 Collins Avenue, in
partnership with Barefoot Wines. This event was previously scheduled not serving as clean
up effort for this 2009 survey.
The City requests that future reporting on this subject be accurate.
Sincerely,
Rick Conner
City Manager
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Local News
Water warning for Sunny Isles Beach
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~y ISLES BEACH. Fla. (WSVN) -- Health Department officials are warning of high levels of bacteria at a
South Florida beach.
A report showed Sunny Isles Beach tested with above-average levels of dangerous bacteria more often than any
other beach in Miami-Dade or Broward County, last year.
Officials said the bacteria levels may be related to pelican droppings,
The city plans to hold a beach cleanup effort this weekend.
(Copyright 2010 by Sunbeam Television Corp. All Rights Reserved. This material may not be published, broadcast,
rewritten or redistributed.)
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7/30/20 I 0
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July 30, 2010
CHILE J I COLOMBIA J I MEXICO J I PERU
poder t'/. newsletter.
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Page One Daily News
MIAMI - Report: Bacteria in Waters off Sunny Isles
Beach
· MIAMI
.
Report: Bacteria in Waters off Sunny Isles Beach
Pelicans to blame for high levels of bacteria in the water off Sunny Isles Beach
The report released Wed. by the Natural Resources Defense Council said Sunny Isles Beach had
above-average levels of dangerous bacteria in its waters more often than any other beach in Miami-
Dade or Broward counties in 2009, The Miami Herald reported. The NRDC, lNhich measured levels of
bacteria near beaches around the country, said the beach water in Sunny Isles was polluted with
above-average levels of bacteria 41 % of the time, That tied for last in Florida with 7 other beaches, A
city spokeswoman told the herald that the bacteria most likely came from pelican droppings and that
the city would organize a cleanup effort. The NRDC said in its report that bacteria could cause health
problems such as skin rashes, respiratory problems, dysentery, hepatitis, even eye and ear
infections. Miami Beach at 53rd street and at 21 st street, and Crandon Park in Key Biscayne had
levels between lata 16%. South Beach, on the other hand, got a 4-slar rating,
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Sunny Isles' Beaches Most Frequently Polluted, Report Shows
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Sunny Isles Beach had above-average levels of dangerous bacteria In Its waters more
often than any other beach In Miami-Dade or Broward counties In 2009, according to
a !,IQtljra.1R.~$QIJLC~~ Defense Council report released Wednesday.
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Sunny Isles' beaches most frequently
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Sunny Isles Beach had above.average levels of dangerous bacteria In Its
waters more often than any other beach In Miami-Dade or Broward
) counties In 2009, accordlns to a Natural Resources Defense Council report
released Wednesday.
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Beach water polluted by bacteria or oft can be a health hazard, accordl"9
to the annual report by the national environmental !lroup, which
mC!asured bactC!ria levels at beaches nationwide duri"9 2009.
"The thins Is it's hard to know if you !lOt sick at the beach," said Adrlanna
Quintero, a director at the NROC. "It can show up two days latC!r and you
don't immediately identify that with the bC!ach. Especially if it's your
) kids. "
The report also noted that, due to the Gulf of MC!xfco 011 spfll, beach
closures this yC!ar In the Gulf rejlon have been 10 times hiWler than in
2008. Sunny Isles Beach tied for the state's seventh-most frequently
polluted beach, with elevated levels of bacteria 41 percent of the time.
The city's spokeswoman Stephanie DeThomas said the bacteria levels at
the city's beaches may be relat~ to pelfcan droppings and that the city
will hold a beach cleanup effort this weekend.
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"The beaches here are very important to us," she said. "It's our
livelihood. .
Most other beaches in Miami-Dadl! and Broward had elevated levels of
bacteria less than 10 percent of thl! time, according to the weekly
measurements.
A few other beaches .- Miami Beach at 5lrd Street, Miami Beach at 21st
Street and Crandon Pa~ in Kl!Y Bfscayne -- had elevated Il!vels of
bacteria 10 to 16 perc~t of the Yl!ar. Polluted bl!ach water can cause
illnesses fncludf"1 skin rashes, gastrofntl!stfnal discomfort, respfratory
ailm~ts, eye and ear infections, even dysentery and hl!patitis, accordinl
to the NRDC report.
South Beach got a four stars out of five for its water quality in the group's
report on 200 of the nation's most popular ~aches.
'We want to compliment Dade County for taking care of South Beach,.
Quintero said. 'We just hope that 20 blocks up they take thefr lead,. she
said referri"1 to the poorer water quality at Miami Beach's 21st Street.
Sunny Isles Beach wasn't the worst offender in Aorida. Bayou Chico in
Escambia County had elevated levels of bactl!ria 7l percl!nt of the time
In 2009.
A few beaches in Miami-Dade and Broward counties didn't have their
waters tested at all.
In Sunny Isles Beach, where the beach was shut down seven times last
year due to elevated levels of bacteria, DeThomas said the issue of the
pelican droppings Is oft~ resolved with a little time.
) "Sometimes you may have droppings but In 2-4 hours nature corrects
itself," she said. A separate study also released Wednesday by University
of Miami researchers found those who swam in South Aorida beaches
reported skin, gastrointestinal and respiratory illnesses more often than
those who stayed out of the water. The researchers recommended that
people with open cuts or a compromised immune system not swfm in the
ocean.
However, "if you're healthy and you have no op~ wounds you should be
fine,. said Helena Solo-Gabriel, the associate dean for research in UM's
colleje of engineering and one of the study's researchers.
To see more of The Miami Herald or to subscribe to the newspaper, go to
http://www.herald.com. Copyright Ic) 2010, The Miami Herald DIstributed by
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) services offered by McClatchy- Tribune Information ServIces IMCT), visit
www.mctlnfoservlces.com.e.mallservlces@mctinfoservlces.com. or call
866-280.5210 (outside the United States, call -1 312-222'045-<<).
Copyright (C) 2010, The Mfaml Herald
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C;U~~N ( ;SLE3 :JE,:'~~:r'i
Sunny Isles' beaches most frequently polluted,
report shows ~ke 15
Sunny Isles Beach had elevated levels of bacteria in its water at a rate higher than
almost any other beach in Florida, a report shows.
Q
Related Content
BY CARRIE WELLS
CWELL S'Ji1MIA MIHERA LO.C OM
. Rear! the ~;POF 'f-port for Fl')fl<Ja !J
SIJnny 1~les teilrns :Ip ,'11th '(llne '2ompany for beach
.;Ip.an'lJp
Sunny Isles Beach had above-average levels o.t
dangerous bacteria in its waters more often than
any other beach in Miami-Dade or Broward
counties in 2009, according to a Natural
Resources Defense Council report released
Wednesday.
Upload and share your own,
You can share related videos and photos.
Submit: Video Pictures Beach water polluted by bacteria or oil can be a
health hazard, according to the annual report by
the national environmental group. which measured bacteria levels at beaches nationwide during 2009.
"The thing is it's hard to know if you got sick at the beach," said Adrianna Quintero, a director at the
NRDC. . 'It can show up two days later and you don't immediately identify that with the beach. Especially if
it's your kids."
The report also noted that, due to the Gulf of Mexico oil spill, beach closures this year in the Gulf region
have been 10 times higher than in 2008. Sunny Isles Beach tied for the state's seventh-most frequently
polluted beach, with elevated levels of bacteria 41 percent of the time. The city's spokeswoman Stephanie
DeThomas said the bacteria levels at the city's beaches may be related to pelican droppings and that the
city will hold a beach cleanup effort this weekend.
Oe beaches here are very important to us," she said, "'t's our livelihood,"
http://www.miamiherald.comi2010/07/29/1751259/sunny-isles-beaches-most_frequently.html
. "
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Most other beaches in Miami-Dade and Broward had elevated levels of bacteria less than 10 percent of
the time, according to the weekly measurements.
A few other beaches -- Miami Beach at 53rd Street, Miami Beach at 21 st Street and Crandon Park in Key
Biscayne - had elevated levels of bacteria 10 to 16 percent of the year, Polluted beach water can cause
Q"nesses including skin rashes, gastrointestinal discomfort, respiratory ailments, eye and ear infections,
even dysentery and hepatitis, according to the NRDC report.
South Beach got a four stars out of five for its water quality in the group's report on 200 of the nation's
most popular beaches.
. 'We want to compliment Dade County for taking care of South Beach," Quintero said. . 'We just hope that
20 blocks up they take their lead," she said referring to the poorer water quality at Miami Beach's 21 st
Street.
Sunny Isles Beach wasn't the worst offender in Florida, Bayou Chico in Escambia County had elevated
levels of bacteria 73 percent of the time in 2009.
A few beaches in Miami-Dade and Broward counties didn't have their waters tested at all.
In Sunny Isles Beach, where the beach was shut down seven times fast year due to elevated levels of
bacteria, DeThomas said the issue of the pelican droppings is often resolved with a little time.
"Sometimes you may have droppings but in 24 hours nature corrects itself," she said, A separate study
also released Wednesday by University of Miami researchers found those who swam in South Florida
beaches reported skin, gastrointestinal and respiratory illnesses more often than those who stayed out of
the water, The researchers recommended that people with open cuts or a compromised immune system
not swim in the ocean,
Oldowever, "if you're healthy and you have no open wounds you should be fine," said Helena Solo-Gabriel,
,e associate dean for research in UM's college of engineering and one of the study's researchers,
\ . .. ~~l'J.~
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l. i.e 15 people like this
Join the discussion More Aventura I Sunny
l'":,~ I! ).~' It:: 1!d s..t.:: .~'J.)....I(;. :~ ,-..; .e:..:' ...j", ")
":'..:=tl~ . 1;)""f"1.1.~r'l 't..;~' .;::/..:-.!.... .f' ~ ':. -:.,....(t. 'Y"'~ I.... ,f
Mom finds new business in baking cupcakes in
Aventura
Miami Herald launches Public Insight Network
PTA post leads to new business for Normandy
Island resident
Sunny Isles' beaches most frequently polluted,
report shows
Real estate agents: Aventura condo prices still
failing
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<:;ments (6)
http://wwwmiamiherald.com/20JO/07/29/J75J259/sunnY-isles-beaches_most_frequently.html
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HOWARD R. MillER
COMMUNICATIONS
Howard R. Miller
President
305-673~8a2
howard@gohrmc.com
CLIENT: SIB/SIBRA
City of Sunny Isles Beach & Sunny Isles Beach Resort Association
2008 - 2009 Fiscal Year Recap
MEDIA PLACEMENTS
. Around Town Magazine - October 2009 Issue: 2nd Annual Sunny Isles Beach Jazz Fest
. Talbert Talks Travel - September 21, 2009: Neville Brothers to Headline Sunny Isles
Beach Jazz Fest
. Miami Beach Magazine - September 17,2009: Miami's Best Beaches (Haulover Beach)
. Orlando Sentinel- September 8,2009: South Florida Events Calendar (Jazz Fest)
. Miami Herald - September 8, 2009: Several events are planned for Sept. 11 anniversary
· Globest.com - September 8,2009: Cities close on deals too good to pass up (SIB)
. Marco Polo Beach Resort Blog - September 1, 2009: Sunny Isles 2nd Annual Jazz
Festival
. Talbert Talks Travel- August 31, 2009: Neville Brothers t~ Headline 2nd Annual Sunny
Isles Beach Jazz Fest October 16-18, 2009 - Sponsorships Available!
. Miami New Times - August 25, 2009: 2nd Annual Sunny Isles Beach Jazz Fest
. PRlog.org - August 25, 2009: 2nd Annual Sunny Isles Beach Jazz Fest
· Miami and Beaches.com - August 14, 2009: Miami - See it Like a Native: Neville Brothers
to Headline 2nd Annual Sunny Isles Beach Jazz Fest - October 16th_18th in Florida's Riviera
· Talbert Talks Travel - August 10, 2009: Neville Brothers to Headline 2nd Annual Sunny
Isles Beach Jazz Fest October 16-18, 2009 - Sponsorships Availablel
· Orlando Sentinel- August 10,2009: Whales try to beach themselves near Miami
· Miami Herald - August 10, 2009: 2 Whales try to beach themselves near Miami
· Globe Life Travel - August 6, 2009: Recessionary Road Trip (Sunny Isles Beach)
· Houston Pet Talk Magazine - August 2009: A Pet's Paradise In Florida
o
· Michigan Vacation Site - August 2009: Neville Brothers to Headline 2'ld Annual Sunny
Isles Beach Jazz Fest
· Travel Video News - August 2009: Neville Brothers to Headline 2nd Annual Sunny Isles
Beach Jazz Fest - October 16th-18th in Florida's Riviera
· Miami Herald - July 29,2009: Sunny Isles Beach will install red light cameras
· PRlog.org - July 15,2009: Corporate Sponsorship Opportunities Available for "Must
Attend" 2nd Annual Sunny Isles Beach Jazz Fest
· Talbert Talks Travel- July 15, 2009: Corporate Sponsorship Opportunities Available for
"Must Attend" 2nd Annual Sunny Isles Beach Jazz Fest
· The Travel Guys Show (Canada) - July 2009: Sunny Isles Beach
· Paraplegia News Magazine - June 29, 2009: Think Miami! (Sunny Isles Beach)
· Ashton Coleman's Weblog - June 18, 2009: Sunny Isles Beach Opens New Visitors
Center
o
· Recommend Magazine - June 16,2009: Destination Weddings in Florida (Sunny Isles
Beach)
· The Miami Herald (Sports) - June 13, 2009: Sunny Isles Beach Offshore Powerboat
Challenge
· Lazy Journalist 810g - June 13, 2009: Sunny Isles gets sand replenishment
· Kleen Impact. com - June 9, 2009: Team Amsoil Offshore Wins in Ocean City
· The Miami Herald - June 9,2009: Sunny Isles to celebrate 121h anniversary with a
Hawaiian luau
· Kleen Impact. com - June 8, 2009: 2nd Annual Sunny Isles beach Offshore Challenge
· Welcome to Miami and the 8eaches - June 7, 2009: Public Beaches (Sunny Isles Beach)
· The Miami Herald - June 5, 2009: Sunny Isles Beach opens visitor center
· 1 888 Press Release - June 5,2009: Sunny Isles Beach - A Pet's Riviera For Four-
Legged Friends
· Miami New Times - June 5, 2009: Offshore Powerboat Challenge Weekend
· Florida Sun - May 13, 2009: Sunny Isles Beach
· 1 888 Press Release - May 7, 2009: Sunny Isles Beach Presents the Second Annual
Offshore Powerboat Challenge Weekend
· Florida Foodies Restaurant & Travel Magazine (Online 810g) - April 1, 2009: Take a
'Staycation' in Florida's Riviera
· Kiwi Collection - April 14, 2009: Offshore Powerboat Challenge
· Offshore Only (Online) - April 23, 2009: Any Volunteers? 2009 Sunny Isles Beach
o Offshore Powerboat Challenge
c
. Miami & The Beaches Photo Blog - April 24,2009: The Beach at Sunny Isles
. Miami Herald - April 28, 2009: Local police take swings on softball field (Sunny Isles
Beach)
. Miami Beach Real Estate Blog.us - April 30, 2009: Sunny Isles Beach known as Florida's
Riviera, Shines as a Top Destination
. Miami Herald - May 1, 2009: Sunny Isles Beach Community Day School celebrates its first
year
. Florida Sun Magazine.com - May 2009 Sunny Isles Beach
· Florida Foodles Restaurant & Travel Magazine (Online Blog) - April 1, 2009: Take a
'Staycation' in Florida's Riviera
· Miami Herald - March 27,2009: Sunny Isles Beach looks into green initiative
· Hotel Association Newsletter - February 2009: Sunny Isles Beach Past and Present
. Miami Herald - December 16. 2008: Sunny Isles Beach projects on the horizon
· Miami Herald - December 5, 2008: Entertainment - Sunny Isles Beach New Year's Eve
. CNN.com Travel- December 4,2008: Insider Tips To Make The Most of Miami (Sunny
Isles Beach)
· Miami Herald - December 2,2008: Sunny Isles Beach's Samson Park will become snowy
wonderland
o · Good Times Magazine - December 2008: Sports Beat - Sunny Isles Beach
· Miami Herald Calendar - November 2008: Sunny Serenade, November 19, 2008
· Vive Magazine - October 2008: Weekend Escape (Sunny Isles Beach)
· Hot House Florida - October 2008: Sunny Isles Beach Jazz Fest
· South Florida Sun Times - October 2008: Sunny Isles Beach Jazz Fest
· Miami Herald Neighbors - October 16, 2008: Sunny Isles Beach Jazz Fest
. SocialMiami.com - October 14, 2008: Events of the Week
· Sun Sentinel- October 13. 2008: Showtime Calendar - Sunny Isles Beach Jazz Fest
· Love 94 - October 12, 2008: On-air interview of David Sanborn on Stu Grant's show
· Atlantic Broadband - October 5-19,2008: Sunny Isles Beach Jazz Fest Commercials
(250 spots)
· Love 94.com - October 2008: Sunny Isles Beach Jazz Fest
· American Eagle Latitudes Magazine - October 2008: Sunny Isles Beach Jazz Fest
MEDIA CONTACT/PRESS RELEASE DISTRIBUTION
· HRMC wrote and sent out Media Alerts, Calendar Announcements, and Press Releases
o and pitched "1" Annual Sunny Isles Beach Jazz Fesr
-
. HRMC wrote and sent out press release and pitched "Sunny Isles Beach - Past and
Present"
C · HRMC conceived, wrote and sent out press release and pitched "Staycation in Florida's
Riviera"
. HRMC conceived, wrote and sent out press release and pitched "Northerners Getaway in
Florida's Riviera"
. HRMC wrote and sent out press release and pitched "Sunny Isles Beach Visitor Center"
. HRMC wrote and sent out press release with images and pitched "Sunny Isles Beach Post
Visitor Center Opening"
. HRMC wrote and sent out press release and pitched "Sunny Isles Beach's Sunny Serenade
Concert Series"
. HRMC wrote and sent out press release and pitched "Sunny Isles Beach Presents 2nd
Annual Powerboat Challenge Weekend"
. HRMC conceived, wrote, and sent out press release and pitched "Sunny Isles Beach - A
Pet's Riviera"
· HRMC wrote and sent out press release and pitched "Corporate Sponsorships Available for
2nd Annual Sunny Isles Beach Jazz Fest"
· HRMC wrote and sent out press release and pitched "2nd Annual Sunny Isles Beach Jazz
o Fest Poster Artist Announced"
· HRMC wrote and sent out press release and pitched "Neville Brothers to Headline 2nd
Annual Sunny Isles Beach Jazz Fest"
. HRMC wrote and sent out press release and pitched "2nd Annual Sunny Isles Beach Jazz
Fest - Weekend Lineup Announced"
o
OTHER:
. HRM attended all SIBRA meetings annually
· HRMC designed and sent SIBRA Quarterly Newsletters (4)
. HRMC staffed the 1s1 Annual Sunny Isles Beach Jazz Fest
o HRMC developed and implemented the marketing and public relations outreach
plan
o HRMC researched all media buys and placed the advertising which included a
budget of $7,400 that was actually media valued at $44,000 (This included the first
ever Atlantic Broadband cable sponsorship valued at $7,500 contribution).
· HRMC coordinated "The Travel Guys Show" (Canada) trip and activities for a segment on
Sunny Isles Beach (aired July 2009)
. HRMC created updated 2009 Media Press Kits
. HRMC developed "Express Yourself' theme for both shows with caricature artist
\I 0 November 18, 2008 - Toronto Media Mission Trip
. Ibis Romero attended
. HRMC followed up with media contacts
0 October 28, 2008 - GMCVB New York Media Mission Trip
I . Ibis Romero attended
I . HRMC followed up with media contacts
I . HRMC attended and photographed the Orlando (12/9/08) and South Florida SIBRA Holiday
Parties (12/11/08)
. HRMC attended Visitor Center ribbon cutting ceremony
. HRMC developed packages for Pow Wow 2009
0 HRMC got one of its other international clients: Travelpro Luggage, to donate 450
gifts for the media goody bag.
I . HRMC attended Pow Wow 2009 events on behalf of SIB
HRMC coordinated and followed up with "Gay & Lesbian" Media Trip visit to Sunny Isles
I .
I Beach
I HRMC staffed 2nd Annual Powerboat Challenge Weekend
I .
\) HRMC wrote, pitched and coordinated media trip for "Houston Pet Talk Magazine's" editor
.
I
for an editori~1 feature in the August 2009 issue on "Pet Friendly Travel in Florida's Riviera"
I . HRMC ordering new 2010 Media Press Kits
. HRMC to staff 2nd Annual Jazz Fest
0 HRMC developed and implemented the marketing and public relations outreach
plan
0 HRMC researched all media buys and placed the advertising which included a
budget of $10,000 that was actually media valued at over $50,000 (This included
the second year of Atlantic Broadband's cable sponsorship valued at $14,800
contribution).
. HRMC updated Crisis Communication plan with police department
. HRMC acted as media monitoring service for the City when we cancelled clipping services
for media
. HRMC introduced the City Manager to internationally renowned "green designer" Michael
Singer to brainstorm on the City's future "green program initiatives.'
. HRMC handled media follow up with the resignation of then City Manager John Szerfag and
0 the naming of Rick Connor as acting and now permanent City Manager.
-
o
. HRMC assisted the Mayo and a key volunteer in developing 2 potential Sister City future
relationships.
.Updated 9/28/09 - TB
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Sunny Isles Beach, Miami
STORY IDEAS FOR 5th ANNUAL GMCVBJTORONTO MEDIA RECEPTION
· Great Family Vacations Await you at Sunny Isles Beach
-From Ultra Luxury to Budget Conscious
· Perfect Romantic Destination Wedding in Sunny Isles Beach, Florida's Riviera
. Fun Filled Vacation
-Day and Night Activities in SIB, Florida's Riviera
· Winter Vacation in Florida's Riviera, S/8
-Escape the Cold and Pamper Yourself
· Experience the Cool Sounds of Hot Jazz for Three Days at the Sunny Isles
Beach 4th Annual Jazz Festival Next October .
· Sunny Isles Beach Evo/ves Into Florida's Riviera-
-From Its Legendary Motel Row from the Past to Its Luxury Resorts of
Today
c
· Sunny Isles Beach-A Pet's Riviera for Four- Legged Friends
· Sunny Isles Beach Presents the Offshore Powerboat Challenge NextMay
- Teams from around the Globe compete in Open Ocean Racing
· Eco Tourism in Sunny Isles Beach
Sunny Isles Beach Contact:
Ibis Romero, CTC
Executive Director
Sunny Isles Beach Tourism and Marketing Council
Office (305)792-1908 Fax (305)792-1672 Cell (786) 271-4219
Email: ibis@sibff.net
www.sunnvislesbeachmiami.com
Press Contact:
Howard R. Miller
President
Howard R. Miller Communications
Office (305)573-0882 Cell (305)479-6581
Email: Howard@aohrmc.com
',W/W. Qohrmc. com
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1175 NE 125lh STREET. SUITE 618, NORTH MIAMI, Fl33161 . Tel. 305.5730882' FAX. 305895 2412
l.Qfo@mllmTIc:;,<:SLrrl . www gohrmc com
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Sunny Isles Beach, Miami
STORY IDEAS FOR 1 aTH ANNUAL GMCVB/NYC MEDIA RECEPTION
· Great Family Vacations Await you at Sunny Isles Beach
-From Ultra Luxury to Budget Conscious
. Perfect Romantic Destination Wedding in Sunny Isles Beach, Florida's Riviera
. Fun Filled Vacation
-Day and Night Activities in SIB, Florida's Riviera
· Winter Vacation in Florida's Riviera, SIB
-Escape the Cold and Pamper Yourself
· Experience the Cool Sounds of Hot Jazz for Three Days at the Sunny Isles
Beach 41h Annual Jazz Festival Next October
· Sunny Isles Beach Evolves Into Florida's Riviera-
-From Its Legendary Motel Row from the Past to Its Luxury Resorts of
Today
c
· Sunny Isles Beach-A Pet's Riviera for Four- Legged Friends
· Sunny Isles Beach Presents the Offshore Powerboat Challenge Next May
-Teams from around the Globe compete in Open Ocean Racing
. Eco Tourism in Sunny Isles Beach
Sunny Isles Beach Contact:
Ibis Romero, CTC
Executive Director
Sunny Isles Beach Tourism and Marketing Council
Office (305}792-1908 Fax (305}792-1672 Cell (786) 271-4219
Email: ibis@sibff.net
'-N\fII\N. sunnvislesbeachmiami. com
Press Contact:
Howard R. Miller
President
Howard R. Miller Communications
Office (305}573-0882 Cell (305)479-6581
Email: Howard@qohrmc.com
'NINW. Qohrmc com
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1175 NE 1251h STREET, SUITE 618, NORTH MIAMI, FL 33161 . Tef. 305 573 0882 . FAX 305895 2412
Iflfc@gQ.t1r1Tlc.cQ..fTI . www gohrmc com
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Sunny isles Beach Resort Association
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Sunny Isles Beach, Named '1 Travel Hotspot In the U.S.
TripAdvisorll, the world's largest travel
community, announced results of its annual travel
trends survey of more than 2,500 travelers around
the world. TripAdvisor unveiled its TravelCast list
internationally, and Sunny Isles Beach, Miami,
named #1 destination in the United States.
SIBRA Retains HRMC
Ibis Romero, Executive Director SIBRA, announced signing
Howard R. Miller Communications (HRMC) to coordinate local, national
and international marketing and public relations activities.
· HRMC sent tour TripAdvisor release nationally via PR Newswire to over
12 million web audiences with multiple visuals. They are implementing
an annual communications plan.
· HRMC designs and distributes new SIBRA media kit available on CD.
.
SIBRA
Targets Europe
MEDIA
OPPORTUNITIES
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SIBRA traveled to Europe
along with Visit Florida
and GMCVB and attended
two very important trade
shows. The EIBTM 2007
Global Meetings and (ILTl.A\ tt ded
I. Exhib' . .. .nlt was a en
ncentJves ItIOn, b SOO t' I
. y mee 109 p anners
took place In Barcelona, .
Spain on 11127-11129. who work exc1~lvely to
EIBTM 2007 is a large book ~ups 1D luxury
tJ. f 3 000 properties. Both showl
conven on 0
. I 'h were very wetl attended
meetlOg p anners w 0 d th t d a1
. . an ere was grea e
book groups for incentIve f' t ..' S I I
o 10 ere". In UMY 5 es
travel. The other show on B h, .th
. eac WI numerous
1213-1216 ,International t t'al b' I _..I_
I T I M-..L po en I USlness eilUa.
uxury rave . Mild
. ~~r;~~~J'~~~'l~h
11:1i.~'~ C"iF'~J{f.}
.::i:.' Mi~"'~':.;.:~~~i~:J
26-31 ""Tropi~"""''''",,,,;;,:';'~~'.
)~5tt~~~
Formore mr~ti~'COD"
J~nnii'~~~ti'~.~~f~;:'~t{{
For more infonnation, please visit us online at sibfl,net or contact
Tiffany Barraco at liITanv(ci'~ohnnc,!:om
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Europeans Boost Florida's Tourism
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South Florida's tourism has been
rescued In large part this summer
due to an Increase in Europeans
traveling to
the area. Travel
agencies that
book rooms
in the South
Florida area
for Europeans
have seen a 30
percent Increase
in the number of travelers this
summer. As the U.S. economy con-
tinues to weaken, many foreigners
are finding the U.S. to
be a discounted travel
destination that gives
them more spending
power.
Overseas tourists
traveling to Sunny Isles
Beach this summer feel
that they are getting a
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very good and cheap deal, which
would have cost them a lot more
last summer. Europeans' bookings
have helped absorb a decline on
the domestic side of South Florida's
travel industry. Sunny Isles Beach
has seen a 7% Increase In hotel
occupancy from June 2007 to June
2008, according to figures released
by the Greater Miami Convention &
Visitors Bureau.
1 s t ,~nf1 u~ll Sunny Isles Beach J a Zl Fest: A 1i:V1 us t Attend" Event
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The City of Sunny
Isles Beach and the
Sunny Isles Beach
Resort Associa-
tion would like
to extend an
Invitation to the
H1 st Annual Sunny Isles
Beach Jazz Fest."
Sunny Isles Beach Jazz Fest will
celebrate the extraordinary diverse
sounds of jazz music the weekend
of October 17-19, 2008. Event cor-
porate sponsors include Le Merl-
dlen, Acquallna Resort & Spa, Lukes
Landscaping, St. Tropez Condo-
miniums, Around Town Magazine,
Calendar of the Arts, the Greater
Miami Convention and Visitors
Bureau, and Epicure Marketplace.
. . . . . I .
Offshore Powerboat ChalJentJe Recap
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The Ina~~~ia!..OffSf1,~'~ ~~ri!r~t 9'~"~,ng. ~~~d1
wasahug,succes*:. ~'i.~:;':f .<f.~.J<t ;'" ,.,. '-'~/;'!:::;";J.'
The actfon packed Weekend of June 20-22, 2008 saw'~ j
POwerbOat race teams ~na fanS stream Into Sunny IsI~:
Bea",. ~~~~~.. p~en!1d br,,~e Otfs~re;su~ ~
Series. ~ ~ng.A.SSiJclatJqn with th, big,wlnn
of th!,wft~.~~ ~~ B~ser RacJngTea~'t~'y~
I first'pI"'~~~-;'\.-, ,:~~,0...",""; ....~.'!",.:....:.:J\~~.;2;:;-'
came n __.,. ..".,~.,... .'.. 'I.. .__, . .,,' .,J'o__. _' ..
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The eVent rKiiVed medII attentfon fi'om th. locahnedr
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Indudl"g: The Miami Herald. SocIal Miami, Around ToWn
Mag~~~'~~~~.~.N~~~ ~~I~~~'~':~ '
Mix and Inctudid tellvlsloi1lntervllWS on Deco OrfVi\f. :
CBs.. n1.~ahdLoCa'i 10.: ;..: ..,' .', ~.'
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The event will be featuring world-
renowned celebrity jazz entertain-
ers, notable jazz artists, and several
illustrious music groups. Headlin-
ing the event will be Florida-born
and world renowned saxophone
player, David Sanborn. This Hmust
attend- Jazz Fest will also feature
the sounds of local Miami jazz art-
ists.
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Sunny Isles Beach Parks GetWi.fi
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Earlier this summer the city of Sunny Isles Beach an-
nounced the launch of free WiA throughout the city's
parks as part of their Wireless Island Project. All of
the city parks are now WiA Hotspots where internet
connectivity Is free, wireless, and commercial-free.
Please contact the city of Sunny Isles Beach, Informa-
tion Technology Department at 305-792-1709 with
any questions.
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Ibis Romero, director of the Sunny Isles Beach Resort Association together with
the Greater Miami Convention & Visitors Bureau, will be attending the 8th Annual
New York Media Reception on Tuesday, October 28, 2008. The event will be a won-
derful opportunity to meet and network with 150 of the top travel editors, writers,
freelancers, and radio/television producers In New York City.
Toronto .\1edia Reception
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The Greater Miami Convention & Visitors Bureau Media Relations U.sJCanada
division will lead the 3rd Annual Toronto Media Reception on Tuesday, November
18, 2008. Ibis Romero, director of the Sunny Isles Beach Resort Association, will be
attending the event with the opportunity to network with top travel editors, writ-
ers, freelancers, and radio/television producers that will reach the Toronto area.
This Is an Important effort In promoting Sunny Isles Beach to Toronto that makes
up Miami's number one market of International visitors.
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Mefnber News
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.. Sunny 1~les ~achJazz F~t: OctO~.l!-l,?, 200a<i~ '-;~:!..~.,'~!;3'.:'>::..V:-,._ '''''" ~c:~.;:;~t'"~!.:.; ;~.. . ,;. ,'. /.':.
· \ The FalrmontT~~berry Isle Re5or:t &. Oub r~ holding B.F.F..- ~a~bs, Fa!=lals , ~oot scrubs' - Spa Nlghf ':
. . at the award-winning W/lfow Stream Spa the iiSi Wednesday of eVery month from 1-9 p!ri.. excluding .
, holidays. Th. evening features mlnl-trettm'ents,' SPl. bl~es; tarot ~rd readings,.cocktalls and chick flicks.:
. The coSt is $45 per B.F.F. For more'lhformatior)' Or fur re5eMtlbriSl:)f~as~ 'caI1305-933~930;',,: .~. .~; :' ..
The Trump ini~atfc)nai . BeaCh R~ori Is offering'TIi LUxUij on ttie Beach .P~g" The package priced
I.... ._ __..J. ."-':_~:- .' 7-~,"'."f:'-"''',;'' ~~"'''-,J'-'-''_ "r- ~.,.._,.... ,\.... ~:~... - ,1- ,." r, ~
:ad 179 Pei'~n.lnclu~es: aCcess &J th~ r,~m ~~tf,ie PrJY.ate ~~nct giptt~ style poOls and;{~:,,:'i
. 'KUZZI';" fKh.'.. (;1 <c..'pOC,li'~'lnd.\fdlo';""O(.ScHnhiu_ sWidtit ~,:.. '~_ of >~~ CJauk F~a '
.~i "ff~&i.it~i4bi~sr.~~....~~..;~~tc'..11":~' If' "~r~f~.Pl'!\~~f.r~ea.~~'ihfOnn.'.': a'd6rl:'>
\,-'..~,,,..,.@~,1f"":":'-~"'-l". "- :", -"':ff ~~~~,~~. - . - ..~ m~'::h h..'b;::,1:'J'~'~~"i!.~ ~t'-..;r"i '~#;:.!.,.'~~"--v'- "'- _ ...~';.-. .
.-":"1::..."- ~'" "-'~"'M~'''Pl.'' ,.. ". ._...~....30..cJII...ft"I. "Cli!'.7-3. ....~ ..,' ~.""l.~i '~..~ ~..~. .IV~''''''''''". ," """"~ '
,:", 01 JUt" reserYl'"1ns ease c... .~7~,. .~ '.....~ . ';;!l8i'l":'~"j'L,)l?\:'~"1.::;~~:".,'.. '3'
";r'Cc;Sta"Grill'atti1i~~~~''''~;?;'R~irS~-t1iSin~ncedfb ch n '~~,fN.'~tfli~i:"-- Fild ;':'a'"
saturd':'ttl' ~.i(J)tr~"",,:'ii1~";': B~t!iriifN' 'hU'Irt";1C;'''ff1ttt.1ij ublic ah1teatU~~ a-C"
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:~ frO~t GriD Nlg~'~lsq~9~'qn~~Pj~dl!O;'a~lm s~aft"su;.~5ei'o~a 6tQKieenat"th,"reSort'S;>. . ~.
-( oteanfronf" ,'.. . AlIa r.artefuems'Qfr' . ~tij;..'''iitoin:~thea6isGKks'fi'arSO~a''abl. durin .
~ ."an~m. Pa~ Fo;-iriCie'I~atlCH1':tr30$.91~~*r':~3~'ain~'\i1:i~i~~~;~~Y~J~~i;;i~, ~<-;: .0~'
'N ;'.~. , BeKhsid.Hotei.'W~ is'~rKi' . '" :-<.->"'....re~~rih'.falitB Im:"l:"'" ,~, ItSfiCiUttes ib~: Itsj;~~
, .}!wJ~:)ft;.-<.<.:.. "." ..."" ~" "',~., . h". ,~!19-.,. ...... " ";<i~.',,"-.~\..',., .,'~._.~ . . . "'~
; guests. Reno:v.a.~!"J~~Y~~,r.~.urfi.d,rig .th. ~ ~~ !,~!KIng,~. r~~ ~hlrf~ and Cciconut$t:
. Pool Bar and Restaurant, and r.enovatlng~he TIffany BanrDorn.!11\~.N~ Be~slde Hotel" Resort"
. '.has ~159.lnltf~t~cfl.~~'~~I~;Mn~.~, ~~.~~ en~~ Of ~u~:~nC! ~,I~ ~ommunlty.:.
~nts_~ )O!'h~ 3~!~~e. ~~~n~,,~~ N~~ ~ ~.~n.d.,-,~ ~Ight 5a~rda~~, .;'
For other special ev~ts,lazz, nlgh~ or charl~ ben~ visit \WIW.mys~..colnlkJtchen30~. FOr mCQ .
" l. . "'~~ ~". .'. ',' _\.", _. -,.'f' t"', ~ ,,") .:--- ~ . .._ ..._,' "r:_ ',_'
. In3trm~~~~ ~ ho!1~~~~n~t'!~~~~.~~~~~!<!!;~~ ~ ~~U 30~.
;. 1 """.1. '.""~:"J~"'f;.':"; /J"I'H,,'. ~~;; ".t>. '~2".;':V'i.~'g:. ~ 'lft ~!~-"';'~'"",,.~~)l.~.t.:1Mt...i.', J...'" :.. .;'~'''~. ..... .~~ .,.,,:f,',,---,,',:,.; ". ::~', . "., . '.
~ . '~""" ,.-,..~~ .:....-(":. ,..,,~~_.t,,~...-"-" -..,~.''lt..;..r..~. ~~J>'''~A'.''i_C"{,~.:-.t''~~'';'\,,,-~-,,,~,,.-'_..,,'.~....4),<'IL.:::.-. _,~-=-- I,; ~,.~ ..
.', E ' 'r.Marbt'ls"" na('~'ahdbii~;'" 'their Jl;~"'~(cfeiiCKJlStO'Sun''"'Iit.BQd\whlch'Isex-,2 .'
" ~ed to',: F;roOc~ijriM1~SU<'~: .:rrlch'IS rc,catedal ; R90ColoiiS AWnue. FOr ~1,
~."".' ._~{_... ~." ..:,.; -;;;'. .",-,.~~.-...;..;. "~".-~.-': ....~~';J.....,;.~.{i;f~;J..;~~'"'../...1,t:~...'..',..~'~:-~~~..:.y-:.. ~-".,."_ ._,;......'"
Informatfon plea.' contact r-arM COri at 78&:4.564~~~-.i~V';!;;\\t:~;~~~~,,:--,~,,,:~<;!';~i&;-":'~;,( ~;~: ;,_ - . .~ ,:
W,.:..i;; ,: N' .;> 's' 'IBRA-' - 'Mi-; '-. ~~t~ i~ 'M" !':.;cli' oSi ~<..;>~ ~N."" l.'{...~'~;:{{.;:Jp, ~ . .,,( ;,7;r ;,;j:.g.:~':~;;' ,:::.:. -,."'
~om. ew en1ua. .....-~.. I.~"~~ n:::?:\,~,~\",..~..~..:o .~~. '~'~'''C"""i'':,. ~i ;;_~.:..:..: ," ." ".;
;"~ . ~ .. '_0', i.. .- ~.:. .:. .~: "':_~'~<;~"~;~.}i-~'~~i' ~:g..~~;~;~I:~'-~~~ ~;1it~)~~;.~~lf\:J3/;~~;: ',~~~: -~~i-:'~;;:~L:f,:~"r~',_ <.._~- .~ .:: ~
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FOr more Information please visit us onfine at sunnyis/esbeachmlaml.com or contact nffany Bananco at
iiff'any@gohrmc.co~ ' . . ~
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Sunny eyes promovl: ClHnpras e pralUs para Drasll~lros
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PAGINA IN1CIAL
CONTATOS
I Pesquil" I
t-;(;'.(:,no
FlorianopollS e cleslino lIla.s proCurJdo :ld 56 fur
para '''HaO 2010
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.:h~:.lIno~ 'lldl..it')h~'S
CapOelra In MIami
Martial Artl to a Bra~iIIan BeaU Train Capoeira in
Miami, Florida
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7S~. off Miami Holels
Compare All Hotel BookJng Site. Pay the Lowell Price
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m,lhlo de lun"at.m 2009 It* 0 momenlo. P.1o mano., 15% 010 brllll.iro. Mil
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A.SOCIation
IbIS r.pr...nt. nove hol.i. d. cidade. que fICa. 20 mlnuto' d. M,ami TedO..In
junloloferecem 2.200 Iplr1amenlo.. "A"m di.so. limo. r..tllUTanll. diverso..
cenlr~ de compr... .hopping. M.IS urn hot.1 .er* ,naugurldo em 2010. 0 So" on
tho Oce.... 0 ollt.tivo cia apr..enl~ . mo._ lod.. "' o~. que I IlIQIlo lem
. of~. .~ urn lug. "ndo . trenquilo. De lado. O. hot*" av..llITlo. 0 m.....
act..canl. Ibt.. A upeel.liv. per. 0 pr6.imo ana . que 0 numlro d. braille"". ..,.
2% au 3% m.ior que em 2008.
SegundO . dw.'or. .xecutiv., urn dlferenci.1 cia clded. .10 "' o~. de pa,,"iO 0
d,~.rslo pw. 01 anlm.'. de ..tima<;lo. princ'p.lmento. o. eM. ''No parqua Sen.tor
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apr..ent. . cad... No prOximo ana, quero ....olt. ao Br.,1I para faz.,. 0 mesmo
.venla em cided.1 coma 0 Rio d. Jan..a. S.lvador. Curllib. . Porta Alegre'
A Thrilly C... Rental, que lem cir1CO !oJ.. em Mill11l. . pan:elrl no .vIll110. Robar10
Portugal FiIho. aprovltlou . ac..iAo p.... dlVUlgar II novidad.. d. empr... no
Br..... '"Ola 9 d. dezembro wemol inaugurar . Ioj. Iocal,zed. perto do Alropor1a de
Congonhal. em 510 P...IO (SP) Em .eguida. .... ",augurada urn. no Aeroporto de
RllClf. O. arradorn do. _oporto. d. Meclli6 I Aracaju terlo. cad.. urn. unidade I
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1217/2009
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12/7/2009
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Hotelier News - Sunny Isles Resort Association divulga hot~is em Suo Paulo
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Noticia de Mercado
Sunny Isles Resort Association divulga hott~is em Sao Paulo
~Ii')tlcla publ!r...lda qUlnta .fe"a, ') de J~;t"mbrl) lit"! ,;'OU9 . ) JII56
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http://www.hoteliernews.com.br/HoteJ ierNews/ Hn. Si te. 4/NoticiasConteudo.aspx?Notic ia=... 12/7/2009
Ibl. Romero, dlr.tora da Sunny hi.. lIeaeh R..ort A..oelatlon
e Marina lIarro., do Miami Convention. VI.ltor. lIureau
(foto.: Jullartll Albino)
A Sunny Isles Beach Resort Association, representada por Ibis
Romero, dlretora da entidade, acaba de apresentar no Renaissance
Sao Paulo, na capital paulista, as ac;oes de dlvulgac;ao dos
empreendlmentos e roteiros turisticos da regiao.
Ibis destaca que a cldade de Sunny Isles, que esta a menos de 30
minutos de Miami, tem se destacado como polo emissor de turlstas
por agregar melos de hospedagem de diferentes categorias. "Todos c
anos recebemos um mllhao de turistas na regiao e pod em os dizer qUI
os brasilelros representam 15% desse montante. A nossa expectatlvl
e que a ac;ao vlablllze um incremento na ocupac;ao, que hoJe chega a
80o/g em alguns melos de hospedagem assoclados..
o
o
o
HotelIer News - :sul1ny ISles K.~sort ASSOCiation mnllga l1ot~IS em :sao t'aulo
ESUAlurA
'. , A 1iIIUORADA
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A executlva projeta novos Investlmentos no pals. "Esta e a prlmelra
vez que vlemos ao Brasil apresentar os nossos produtos aos
agentes de vlagens e operadores. Para 0 proximo ano, a meta e ter
um vinculo malor com 0 pais e tambem fazer dlvulgac;ao
em Curitlba, Rio de Janeiro, Salvador e Porto Alegre, que sac
mercados com grande potencial para 0 nosso destlno."
o evento tambem contou com 0 apolo do Miami Convention &
Visitors Bureau ,e da Thrifty Car Rental. "0 Convention e um dos
grandes Incentlvadores para a dlvulgac;ao do destlno que tern .
chamarlz tanto ao turlsmo de lazer como de eventos. Ja a parcerla
com a locadora amplla 0 acesso it cidade."
Sole on the Ocean
A executlva revela a inaugurac;ao de um novo empreendlmento. "0
hotel Sole on the Ocean com 249 apartamentos e suites fol
projetado para atender 0 segmento de luxe - voltado para famillas.
o melo de hospedagem oferece pisclna privatlva, servlc;os de spa,
business center, TV LCD e wireless de alta velocldade com acesso
dlreto it internet. Agora temos mals um produto de qualldade para
apresentar ao publico braslleiro", flnallza Ibis.
Conflra as fotos de alguns dos partlclpantes do evento.
(Juliana Albino)
Servi~o
www.sunnyislesbeachmiami.com
www.mlarniandbeaches.com
~
l~age L ot 0
'. ..
. I .
Conhe~a'
http://w\\w.hoteli~rnews.cum.br/Hute I ierNews/Hn. Si te A/NuticiasC ollteuuo.aspx '?Nutic ia=.,. 121712009
Sunny Isles se apresema em :::ll'; Illnll)' IIli.lllgllli.l IV.I,-l;'
o
Newsletter
I Seu e-mail I B
[Alterar cadastro]
VOOS
Aeroportos Naclonals
(taxas de embarque)
C6dlgos das
Companhlas Aereas
C6dlgos das
Cldades e Aeroportos
Companhlas Aereas
Conflgurac;ao de
Aeronaves
Empresas de Taxi
Aereo
0 Horarlos de Voos
Tarlfas Aereas
Naclonals
SERVICOS
Blog: PANROTAS em
vlagem
Book Stand
Llvrarla Digital
Calendarlo: Congressos
e Felras
PANROTAS destlnos:
Africa do Sui
~ORT$:~4
.. _. . DE UlEJl'1" ,
t-~.~~... . .....R,.~
. ~.... ~ .
Pan Empregos
Jomal PANROTAS
Digital
TV PANROTAS
0 INFO UTEIS
I U5"" I VI "-
Para mais informa<;6e5. clique aqui.
HUME
EMPRESA
PRODUTOS
ANUNCIE
CADA
aUERO ASStNAR
PlantJo de Notlclaa
') Destinos
Pub
Sunny Isles se apresenta em SPi Thrift
lojas
Na home, Ibis Romero, de Sunny Isles, com Marina Barros, de Miami; aelr
da Thrifty
A diretora executiva da Sunny lies Beach Resort Association, Ibis Romero, desembi
mostrar as novidades de Sunny lies, cidade que fica a 20 minutos de Miami Beach.
tambem tem por objetivo capacitar operadores e agentes de viagens.
De acordo com a executiva, um milhao de turistas estrangeiros visitam a cidade po
corresponde a 15% deste total. "Superada a crise, acreditamos que no proximo anc
numero de brasileiros em 2% ou 3%", disse. 0 destine, para ela, e considerado ide
uma oferta muito grande de hoteis para todas as classes socials tambem", complet.
anual do destino e de 85%. A novidade para a hotelaria da regiao e a inaugurac;ao '
http://www.panrotas.com.br/noticia-turismo/destinoslsunny-islcs-se-apresenta-em-sp-thrift... 12/7/2009
Sunny Isles se apresenta em ~t': 1 llnllY lllUlIt;lIll.1 I\.IJ"'>
AgenciaS
0 Agenda de Eventos
Alfandega
Dlcas de Vlagem
Documentac;!o de
Vlagem
Embalxadas e
consulados
Glossarlo Tecnlco
Gula do Passageiro
Guia PANROTAS
Organlsmos de
Turlsmo
vaclnac;!o
Regulamentac;!o
Transp. de Animals
Vlstos Consulares
PANROTAS
C A empresa
Anuncle no Portal
Publicldade Impressa
Fale Conosco
Quero Asslnar
o
empreendimento: 0 Sole on the Ocean. Para mats informa<;oes sobre a unidade ace
www.soleontheocean.coiii:;;"':'~ '\-;.:;ilutur;) \~<l.J,,~t. (; :).lr.l ,\c.. .il :ir'k~ [r
':i1)\l r:'::,;~:<.. J' .\"'-l .~.:l: .I;l, .<; ....~~ .', '\l''',~;'-' r
Em 2010, 0 argao norte-americano voltara ao Pais e, s'~~'6WdB'I~\~tPeh'-f-h'rrP~ Sao
,;~~ar, tambem, pelo Rio de Janeiro, Porto Alegre, Curitiba e Bahia", antecipou a e
:~ ~aulista, 0 outro destino vlsitado este ano foi Buenos Aires, na
Parceira da Sunny Isles no evento, que aconteceu no Renaissance Sao Paulo, a Thr
ocasiao a expansao do grupo ainda este ano e suas metas para 2010. "Vamos inau.
Maceia, Aracaju e Porto Seguro ainda este ano", revelou 0 diretor da empresa, Rob.
pontuou tambem a proxima inaugura<;ao em Sao Paulo. "No dla 9 de dezembro Inal
no aeroporto de Congonhas". No total, a empresa possu! 16 lojas no Brasil, dnco 10
espalhadas por 70 paises de todo 0 mundo.
Ao final do evento, que tambem contou com 0 apoio do Miami CVB, que no Brasil e
Barros, foi sorteada uma viagem para 0 destino.
. Othon Super Pn
mais notfcias
:)7jt2 lBI1~.;5 . Porto .\It'<jre (RS) 'Iller US:; 73 Inilh()es do Pro(!ctur
07/ L2 l:~h'+ 1 . RS tem '10VO ,.,~udano de rurisrno, Espnlte e L"l.~er
07112 1~~h36 eve:- ,;'~(jOU,l';:'i(:s pdra 'Icnda 11;jO forilrn ft'dl;Hl.l~;
\)7: \2 [,ll,Q!) "r.\~(; ,'.I".l, ;:IY;lll. 'HJ 1)1,), rUII<;tJ' t?r'I1i;~a Ij:,j ~ 1
,)/!!.:' I ill}b ,\:,,,.'rI/.31' "W!I,c'S tt~Jll tanfa<; ,>speClaIS p;lr,l "dl',lmdS
07/1) l!t135 , l"'~ Hut'.:! ('';1-') pl<.lIH~Jd expan.;ao em 20iO
, INFORMAR ERRO
SUGESrOES
DUVIDAS
http://www.panrotas.com.br!noticia-tllrismo;d~stinos/slll1ny - isles-sc-aprescnta-em-sp-thri ft... 12/7/2009
New Name- Same Great Destination
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New Name-
Same Great
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Sunny Isles Beach
Resort Association
Changes Name to
Sunny Isles Beach
Tourism and Marl<.eting
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iloward MIller
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BriefinaWire. com, 3/0412010 - The marketing organization
behind Sunny Isles Beach Miami, Florida's Riviera will
undergo a name change according to Ibis Romero,
Executive Director of the Sunny Isles Beach Resort
Association, which will now be called the .Sunny Isles
Beach Tourism and Marketing Council." Over the years
this organization has evolved into a domestic and global
tourism marketing arm for the city as well as a catalyst for
branding our beautiful city around the world, added
Romero.
o
The City of Sunny Isles Beach is perfectly situated
between Miami and Fort Lauderdale, giving you
unequaled access to world-renowned restaurants,
nightclubs, theaters, cultural and convention centers and
more, In just 15 minutes, you can be strolling on Ocean
Drive in South Beach, where you'll feel the pulse of
Greater Miami. Spend your days enjoying our world class
resorts or strolling in one of city parks which now offer
free internet access,
Mayor Norman Edelcup added "Our commitment is to
create an environment in which businesses, residents and
tourists thrive in our community." To that end Ms.
Romero, will continue to walk hand in hand with the
Greater Miami Convention and Visitors Bureau to position
Sunny Isles Beach for success in the domestic and global
tourism market; as well as working to bring more world
class special events to the City; such as the Sunny Isles
Beach Jazz Festival and the OSS Off Shore Powerboat
Races,
For further information on Sunny Isles Beach Tourism and
Marketing Council visit www sunnyislesbeachmiami.com
or call Ibis Romero, Executive Director at 305-792-1952.
FAQs I Contact Us I Terms & Conditions I Privacy Policy
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New Name- Same Great Destination
1
Sunny III.. S..ch R..ort Auoclatlon Chang.. Nam, to Sunny III.. Such Tourtlm
and Marll'tlng Council
FOR (MMEDIA TE RELEASE
i'.q I .)oJ ,press pA!edSe) - Mar OJ, 2010 - The markellng organIZatIOn behind Sunny Isles Beach Miami,
Florida's Riviera woll undergo a name change according to Ibis
Romero, Executive Director of the Sunny Islel B..ch Resort
Associalion, which ~I now be called the .Sunny Isle. Beach
Tourism and Mark'ting Co una. . Over the year. thil
organiulion hll evolved into a domestic and global tourism
marketing arm for the city II well as a catalyst for brandIng our
beautdul city around the world. added Romero.
( "11\ ~lIli()1I ("'llIer
E,,:iting LOI:ations. Wllrld-
Class Facilities. \feet in
Onlario!
." l..:'q..-ll!\.'..,......!!"l:..
Jklll \ti:lIl1i ('''lId", 'i~hlh
Find :\Ilbrdable Roull1s
Starting From S20/Day,
Browse & Book Online Now!
The City of Sunny Isle. Beach i. perfecUy situated between
Miami and Fort Lauderda'e, giving you'unequaled access to
world.renowned re.taurants. nightclubs. th..ters, cultural and
convention centers and mo.... In just 15 minut.., you can be
strolling on Ocean Drive in South Beach. where you'll feel the
pulse of Greater Miami. Spend your days enjoying our world class resorts or strolling in one of Cfty park.
which now offer I",e internet accesa.
.\.,.-. \'1111,11\1'111 'tl:lIJl'
-'<la by ':OOS1r
Mayor Norman Edelcup added 'Our commitment i. to create an environment in which bu.inesse.,
residenta and touristl thrive in our community.' To that end Ms. Romero, w~1 continue to walk hand in
hand with the Greater Miami Convention and Visitors Bureau 10 position Sunny Isles Baach for success in
the domestic and globa/tourism market; as well as working to bring more world class special events to
the City; such aa the Sunny Islel Beach Jazz Festival and the OSS Off Shore Powerboat Race..
For further information on Sunny Isles Beach Tourism and Marketing Councd visit
www.sunnyisle.beachmiami.com or call Ibis Romero. Executive Director at 305-792-1952.
/1/# /# ":'Sh,,;;;'rl~~; I i'~ Ern"b;dl;;;;1 ~
F.mall to 3 Fri~qd
EmaU Contact
Issued By
Phone
Cityrrown
State/Province
Country
Categories
Laat Updated
Shortcut
. Clil;k to el'HlI (Partial email =@gohrmc.com)
: Howard Miller
: (305)573-0882
: '\1mlnl
. Florida
. l)Plted Stclt~
f~li3Ine~Cj,. rr~hol, r'}!.Jn~m
Mar 03. 2010
hltp:/lprlog.org/l0558141
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IVI
HOWARD R. MILLE.
COMMUNICATIONS
City of Sunny Isles Beach/Sunny Isles Beach Resort Association
Crisis Communication Plan
DRAFT
Developed and Presented by HRMC
July 22, 2008
2
o IIVII
HOWARD Ie MILLER
COMMUNICATIONS
I.
II.
III.
IV.
V.
VI.
C VII.
o
Table of Contents
Introduction......................,......................,....,.....,.., .pg. 3
Anticipating For A Crisis...... ...... ..' ... ...... ...... ... ... ... ..... .pg. 4
Preparing For A Crisis... ...... ...... ... ...... ... ... ... ... ... ........ pg. 5
Identifying The Crisis... .... ,. ... ,.. .., ....,. ... ... ... ... ... '" ... ..,pg. 7
Handling The Crisis,.. ... ... ,..... ... ...... ...... ...... ...... ...... ..pg. 8
Factors To Consider During A Crisis........................... pg. 12
Evaluation... ... ... ... ... ... ... .., '.. ... .., ... .., ... .,. ... ... ... ... .,. .pg, 13
1175 NE 125lh STREET. SUITE 618, NORTH MIAMI, FL 33161 . Tel. 305.5730882' FAX. 3058952412
roward@aohrmc com' 'NWW aohrmccom
3
o
I. Introduction
Crises can happen anywhere, at any time, and often occur when they are least
expected. When a crisis does occur, events usually unfold rapidly, leaving little
time for planning. That is why advance preparation is essential by the city of
Sunny Isles Beach and its administration.
Some crises can be predicted and prevented, and those that cannot be avoided
can be minimized if handled properly. Aside from tangible damage, a crisis can
also destroy a city's reputation. The longer a crisis goes on, the more damage it
can do to public support, employee morale, and tourism. Therefore, it is
necessary to handle crises in a swift and organized manner.
This plan deals specifically with crisis communication, and is designed as a draft
guide if a crisis were to occur. The input of Sunny Isles Beach is requested on
what changes need to be made to get this plan into action.
Howard R. Miller Communications and the City of Sunny Isles Beach will activate
this plan, if necessary, but all Sunny Isles Beach members and officials should
be aware of the plan and of the roles they play in executing it. If any member of
the Sunny Isles Beach believes a crisis is pending or is under way, he/she should
report it immediately to the crisis communication team.
"
This crisis communication plan will offer some possible crisis scenarios and
suggestions for handling those scenarios, but will also provide general guidelines
for reacting to a crisis, whether it is a natural disaster such as a hurricane or a
fatal accident that occurs. A good crisis communication plan outlines what must
be done in times of crisis, but must also be flexible enough t() adapt to specific
situations as they unfold. The plan must also be periodically tested, evaluated,
and updated to ensure its effectiveness.
Once this plan is approved, the city of Sunny Isles Beach and the Sunny Isles
Beach Resort Association will follow these guidelines to respond quickly to
handle any crisis or emergency, as well as to inform its publics about the crisis.
o
1175 NE 125lh STREET, SUITE 618. NORTH MIAMI. FL 33161' Tel. 305.573.0882' FAX. 3058952412
howard(1i)oohrmc com' '.vww oohrmccom
J
'0
I
I
I
I
I
I
I
I. Introduction
Crises can happen anywhere, at any time, and often occur when they are least
expected. When a crisis does occur, events usually unfold rapidly, leaving little
time for planning. That is why advance preparation is essential by the city of
Sunny Isles Beach and its administration.
Some crises can be predicted and prevented, and those that cannot be avoided
can be minimized if handled properly. Aside from tangible damage, a crisis can
also destroy a city's reputation. The longer a crisis goes on, the more damage it
can do to public support, employee morale, and tourism. Therefore, it is
necessary to handle crises in a swift and organized manner.
This plan deals specifically with crisis communication, and is designed as a draft
guide if a crisis were to occur. The input of Sunny Isles Beach is requested on
what changes need to be made to get this plan into action.
Howard R. Miller Communications and the City of Sunny Isles Beach will activate
this plan, if necessary, but all Sunny Isles Beach members and officials should
be aware of the plan and of the roles they play in executing it. If any member of
the Sunny Isles Beach believes a crisis is pending or is under way, he/she should
report it immediately to the crisis communication team.
"
This crisis communication plan will offer some possible crisis scenarios and
suggestions for handling those scenarios, but will also provide general guidelines
for reacting to a crisis, whether it is a natural disaster such as a hurricane or a
fatal accident that occurs. A good crisis communication plan outlines what must
be done in times of crisis, but must also be flexible enough to adapt to specific
situations as they unfold. The plan must also be periodically tested, evaluated,
and updated to ensure its effectiveness.
Once this plan is approved, the city of Sunny Isles Beach and the Sunny Isles
Beach Resort Association will follow these guidelines to respond quickly to
handle any crisis or emergency, as well as to inform its publics about the crisis.
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1175 NE 125th STREET. SUITE 618. NORTH MIAMI, FL 33161. Tel. 305573.0882. FAX. 3058952412
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II. Anticipating for a Crisis
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Anticipation is the key. City officials should periodically assess crisis risks and
know what possible crises are looming. They should anticipate worst-case
scenarios of all possible crises. and be prepared for how the media and the
public will react to news of a crisis.
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1175 NE 1251h STREET, SUITE 618. NORTH MIAMI. FL 33161' Tel. 3055730882' FAX. 3058952412
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III. Preparing for a Crisis
w
It is important to set up the framework of the crisis communication plan in
advance. Some steps that should be taken in advance are:
.
Establish a crisis communication team
The team should consist of HRMC, city and SIBRA officials who
understand what their duties will be if a crisis occurs. The team should
meet at least twice a year to ensure that all members are aware of their
responsibilities. The team should consist of a bi-Iingual spokesperson to
handle all media inquiries (if the spokesperson only speaks English, there
will need to be a Hispanic spokesperson as well).
.
Have handy all phone and cell numbers and e-mail addresses for key
officials
If a crisis occurs after hours, crisis communication team members and
other important city officials will need to be reached at home or at other
locations. These numbers should be compiled BEFORE a crisis strikes,
and should be continuously updated.
"
· Have local and statewide emergency numbers available
Often, a crisis that affects Sunny Isles Beach will.also affect Miami-Dade
County and surrounding areas. It is important for the city to maintain
contact with local, county, state and selected federal officials, including
FEMA. .
· List possible locations for command/media center
Consider where the crisis communication team will meet if a crisis strikes.
If media are covering the crisis, the city may wish to offer reporters a work.
space or a place where they can attend press briefings or receIve
updates. Obtain letters of permission/access from those who oversee
those rooms so that the crisis team can be assured of quick access to
those facilities when a crisis strikes. It is suggested that the
command/media center be separate from where the crisis communication
team meets so that reporters do not end up in the wrong place.
· Prepare a Standby Statement
The format of a statement can be drawn up and approved in advance.
Accurate details can be inserted at the time of the event. This will save
time during an actual crisis.
· Compile a Crisis Kit
The crisis kit should contain all of the above items and lists, along with a
hotel directory, media lists and phone numbers, several legal pads, pens,
city and state maps, press badges, a list of media addresses, city of
Sunny Isles Beach letterhead on CD for press releases, and possibly two-
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1175 NE 125th STREET, SUITE 618, NORTH MIAMI, FL 33161 . Tel. 305.573.0882. FAX. 305895.2412
howard@aohrmccom . wwwaohrmccom .
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way radios and a laptop computer for writing press releases and updating
C the city website from outside the city in case of evacuation.
· Prepare checklists for visitors
Visitors to Sunny Isles Beach may not be familiar with some of the usual
crises that occur in Florida. It would be helpful to provide them with
preparation checklists. A hurricane preparedness checklist and an
evacuation plan are two such items that could assist visitors during a
crisis.
· Communicate this plan in advance
This plan should be communicated to the media and to the Sunny Isles
Beach community (businesses, residents, and tourists) before a crisis
strikes. If the media and the city's residents and visitors know it exists, and
how/where to refer to it, they will know what to expect from the city when a
crisis occurs. This will allow the crisis communication process to move
more smoothly.
· Consider Long-Term Plans for Displaced Residents
If the crisis leaves residents displaced (fire, flood, hurricane, etc.), the city
will need a long-term plan for housing them. Will they go to a hotel? Can
they be sheltered somewhere in the city?
w
· Consider Non-residentsNisitors
Some visitors who' do not have cars, and those who are from other states
and countries, may.not be able to evacuate the city in an emergency. The
city must provide shelter for these individuals or offer them guidance on
where to go and how to get there. Can the non-residents/visitors be .
sheltered in the city? Can they stay in their hotels? Flown home?
.
Identify City or Miami-Dade County Shelters
Depending upon the nature of the crisis, some city buildings could be
designated as shelters. For example, a good shelter during certain crises
should contain restrooms, showers and recreational facilities. If there is a
mandatory evacuation of Sunny Isles Beach, then Miami-Dade County
shelters will be used.
.
Contact Offices of Telecommunications and Facility Services, At
Least Annually
Stay in touch with these offices to ensure that city officials know of all
possible backup methods of communication and the locations of all
generators in case the power goes out. HRMC should be informed of what
potential back-up services currently exist for Sunny Isles Beach
Telecommunications.
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1175 NE 125lh STREET, SUITE 618. NORTH MIAMI. FL 33161' Tel. 3055730882. FAX. 3058952412
howard@oohrmccom' WWW oohrmccom
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IV. Identifying a Crisis
o
Different types of crises call for different responses. It is important to identify a
crisis while it is still in its early stages. Some may be minor; others severe. The
city's response will depend upon the circumstances.
Types of crises:
· Sudden - An immediate, unforeseen crisis, with either
a. Massive Lives at Risk/Lost, (examples: hurricane, large fire, flood,
riot, chemical spill,) or
b, Individual Lives at Risk/Lost (examples: car accident, murder, small
fire, health outbreak)
This type of crisis occurs unexpectedly and requires immediate action. If
lives are at risk, the first action will be to move swiftly to save lives and
prevent injury.
c
· Smoldering - An ongoing, festering crisis that begins small and
grows larger as more information becomes known.
This type of crisis can drag out and result in bad press for weeks, months
or even years. These crises should be resolved as quickly as possible.
Officials should try to anticipate future developments and mitigate them.
(Examples: sexual predators, closure of a building whether residential,
government or business, etc.)
· Bizarre - An unusual, unexpected crisis that does not fit into the
above categories.
* Some crises may fit into more than one category.
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1175 NE 1251h STREET, SUITE 618, NORTH MIAMI, FL 33161 . Tel. 305573.0882' FAX 3058952412
howard@aohrmc com' www aohrmccom
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V. Handling a Crisis
When crisis strikes, it is essential that the city of Sunny Isles Beach take
immediate action. The key to success is to obtain the information, confirm its
accuracy, disseminate the information as quickly as possible and prepare to
address the situation as it unfolds. The following steps should be taken as soon
as the crisis is identified:
Action:
. Gather the facts
If a crisis occurs, city officials must immediately gather all available facts.
Having accurate information will enable city officials (including police and
fire departments) and the crisis communication team to respond to the
crisis properly.
. Convene the crisis communication team
The core team members should immediately convene and decide the first
course of action. Since this must be done swiftly, the core members
should take the lead, and then bring in the rest of the team if the crisis
warrants such action.
c
. Activate all relevant city safety plans
The crisis communication team members should make sure that all
applicable safety plans and safety measures are carried out immediately.
Every second counts during a crisis.
. Take immediate action to ensure the safety of residents. visitors.
businesses and their employees. and city officials
If the safety of the Sunny Isles Beach community is at risk, immediate
action will be taken. This action should be the first decision by the crisis
communication team. The activation of safety plans should also help
ensure the safety of the Sunny Isles Beach community.
.
Develop a plan to assist those who have been affected
What can the city do to help those individuals/groups? Grief counseling,
mental health services, social services, support groups/organizations,
memorial services, safety seminars, posters and brochures that offer
safety tips, hotline numbers that provide information to residents and
visitors. etc. These will depend on the nature of the crisis.
.
Designate a command center and/or media center
Based on the type of crisis and the city's particular needs, designate a
command center and/or media center.
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1175 NE 125lh STREET, SUITE 618. NORTH MIAMI. FL 33161' Tel. 3055730882. FAX. 3058952412
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Q
· Prepare a statement and background information
Tailor the standby statement to the events that are unfolding, and prepare
background information for the media. In all documents, stick to the facts,
do not speculate and do not say "No comment" (that will lead the media
and people to think something is being hidden from them).
· Meet with county, state, or federal officials, if necessary
If the crisis is countywide or statewide, city officials will be in contact with
county, state, and federal officials. City officials will meet with other state
and federal officials to compare information and represent Sunny Isles
Beach in the decision-making process.
Communication:
· Identify key audiences
Determine which of the city's stakeholders need to be informed of the
situation, and in what order:
1. City Officials
2. Residents and visitors
3. The media
4. General public
o
· Designate a city spokesperson(s)
It is best to designate only one spokesperson preferably bilingual so the
city is providing a unified, consistent message to the public. If the
spokesperson is not bilingual, then there should be a designated Hispanic
spokesperson. The spokesperson must be kept informed of the latest
developments, so it is essential that emergency personnel, police, state
officials, city officials, etc., keep the spokesperson updated.
· Provide guidance to the public
If the crisis involves a health risk, city officials should research the risk and
offer guidance to the public about symptoms, treatments, and to contact
physicians. If the crisis involves a possible evacuation, city officials should
inform the public about areas to be evacuated and time lines for the
evacuations. The city should also direct the public on where to go for more
information-radio, TV, websites, hotline numbers etc.
· Activate the crisis hotllne number
The city of Sunny Isles Beach should have a crisis hotline number that can
be updated to include a specific message or to take calls from concerned
individuals. This number should be activated and publicized in the event of
a crisis. The hotline message should be recorded in multiple languages so
that all people in Sunny Isles Beach may be able to understand the
message.
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1175 NE 125th STREET, SUITE 618, NORTH MIAMI, FL 33161' Tel. 3055730882' FAX. 305895.i412
howard<<ilaohrmc com' www aohrmc com
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· Develop messages
City officials should develop a few clear, simple messages for its
stakeholders and the media. These messages should be delivered
repeatedly and clearly and by one voice. The messages should
demonstrate concern about what is happening and for the people
involved, and should explain what the city is doing to solve the problem.
· Anticipate difficult questions
The crisis team should make a list of all possible tough questions that the
media or the public might ask. 8y composing responses to these
questions, the spokesperson can be better prepared for interviews and
press briefings.
· Communicate the message and the facts
The facts of the crisis, an official statement and the key message(s)
should be communicated to the city's stakeholders. For internal
audiences, use broadcast e-mail, broadcast voice mail, the SIBFl
homepage, SI8RA homepage, GMCV8 homepage and/or security and
safety website, the telephone emergency hotline and local media. Always
make sure internal audiences are the first to be informed. For external
audiences, use the media by holding press briefings or issuing official
statements. The first press briefing or statement should come out within
five hours of the event or crisis.
c
* HRMC suggests putting information regarding hurricanes, a
hurricane preparedness checklist, and evacuation information on the
SIBFL website all year long for residents to use as a reference.
.
Identify which mediums are available to communicate your message
The time of day, day of the week, whether it's a holiday and whether or not
there is a power outage will help determine which methods of
communication can be used to communicate the message.
· Control the message
The city should stick to the facts and to its main messages, thus
controlling what information is disseminated. This information should be
completely truthful and forthcoming. All "bad" news should be told up-front
and all at once; otherwise, it will trickle out slowly and the negative media
coverage will continue day after day.
· Control the flow of information
The crisis communications team should control the flow of information by
holding a series of press briefings for the media-weekly, daily, or hourly,
depending upon the nature of the crisis. This enables the city to operate in
a proactive manner, while providing the media with a timetable for when
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1175 NE 125th STREET. SUITE 618, NORTH MIAMI, FL 33161' Tel. 305.5730882. FAX. 3058952412
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they can expect an update.
o
· Inform City employees
All city employees should be briefed on the situation and informed that
only authorized city personnel should talk to the media. Other city
employees who answer phones should be informed of where/how to direct
general media calls. Typically, all media calls should go to the
spokesperson or to the Crisis Communication Team (which includes
Howard R. Miller Communications).
· Keep track of media calls, requests
The spokesperson should keep a list of all the reporters to whom he/she
talks. This will enable the city to look for news clippings and to later
evaluate how the crisis was handled, as well as to get back to the reporter
when they have updated information on the crisis. It is important to keep a
good relationship with media, especially in times of a crisis.
· Respond to the media quickly and fairly
The media provides a way for the city to get its message to the public. The
media will also shape public opinion about how the city is responding to
the crisis. Therefore, it is important to cooperate with the media, to be
sensitive to media deadlines and to provide all reporters with the same
information-no exclusive stories.
o
· Dispel the rumors
During times of crisis, rumors run rampant. If false rumors become
prevalent, the spokesperson will need to dispel them publicly. Also, do not
release the names of anyone who is injured or killed until their families
have been notified.
.
Press Releases
Issue joint press releases with county, state, and federal officials, if
necessary. When the crisis is countywide or statewide, stay in contact with
county and state officials, and possibly issue joint or complementary press
releases with those officials.
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1175 NE 125th STREET, SUITE 618. NORTH MIAMI. FL 33161. Tel. 305.5730882' FAX. 3058952412
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VI. Factors to Consider During a Crisis
· Set good policy
Setting good city policy is the best way to avoid a crisis and to avoid
criticism. No amount of good public relations can make up for bad policy.
· Do the right thing
Being ethical and doing what's right for those involved in a crisis will
automatically lead to good public relations. Public relations cannot (and
should not) hide things or lie about things.
· Choose words and phrases carefully
Don't unnecessarily panic constituents by being overly dramatic. If
possible, use language that will ease the public's concern while still being
truthful.
· Court of law vs. court of public opinion
The crisis communication team along with the City attorneys should work
together to make sure as much information as possible can be released
without jeopardizing any possible investigations or forthcoming litigation.
o
· Victim, villain or hero
Anyone involved in a crisis can be portrayed by the media as a victim, a
villain or a hero. The city can become a hero if it acts responsibly and
takes the proper action. Doing "the right thing" is the best public relations
strategy. Good public relations cannot help bad policy or poor decision-
making.
.
Federal Aid
In some cases, particularly if the area has been declared a "disaster area,"
the city may be able to obtain federal aid. Agencies such as FEMA provide
funds to help shelter displaced persons and to repair and rebuild homes
and schools, and groups like the American Red Cross provide food and
blankets to those who have been evacuated or displaced. These groups
can be consulted for more information.
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1175 NE 125lh STREET. SUITE 618. NORTH MIAMI, FL 33161' Tel. 3055730882. FAX. 3058952412
howard{ci)aohrmc com' www aohrmccom
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VII. Evaluate
o
After the crisis is over, it is beneficial to evaluate how the city of Sunny Isles
Beach handled it. Knowing what was done well and what could have been done
better will only help refine the crisis communication plan and make it more
effective in the future.
. View/read media coverage
The best way to evaluate the city's dealings with the media is to watch and
read the media coverage of the crisis. Seeing how each of the city's
actions was covered by the press can help form future media strategies.
. Debrief
The crisis communication team should convene after the crisis ends to
evaluate every action taken and the crisis communication plan itself. It is
important to learn from successes and from mistakes.
. Test the plan
To ensure that the plan works and is kept up-to-date, it should be tested,
revised and evaluated annually.
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IIVII
Howut L MILLEt
COMMUNICATIONS
- -,
City of Sunny Isles Beach and Sunny Isles Beach Resort Association
2009-2010 Public Relations Plan Outline Draft
The follov.'ing is a proposed public relations plan of the scope of work for HRMC
communications dforts on behalf of the City of Sunny Isles Beach and SIBRA. This may
change based on strategy and events.
Quarter One (Oct-Dee 2009):
o
. Initiate remaining 2009 SIB media editorial calendar with follow-up pitches to
local and national media.
. Develop and distribute final new SIBRA newsletter for Quarter I to members on
Sunny Isles Beach public relations happenings and media opportunities.
. 2nd Annual Sunny Isles Beach Jazz Fest.
a Media Outreach- Pre and Post Festival.
. Distribute HRMC representation release.
. Continuous Media Outreach.
. Develop yearly public relations plan.
. Develop SIB package for 2010 Pow-Wow.
. Provide public relations support for the GMCYB New York 11112 and Toronto
1114 media receptions,
. Respond to media inquiries and follow up by sending appropriate press materials.
. Work with the GMCYB on national media outreach.
. Develop comprehensive marketing report on SIB Jazz Fest with strategic
suggestions.
. Strategic planning meeting with SIBRA and SIB Administration.
. Begin "Fly South for the Winter to Florida's Riviera" campaign targeting North
Eastern United States and Canada media.
Quarter Two (Jan-Mar 2010):
. Design and implementation of new 2010 SIB editorial calendar of local, national
media outreach.
. Begin "Sunny Isles Beach- Florida Riviera Staycation" campaign targeting
Florida media.
. Develop and distribute "Sunny Isles Beach-Florida's Riviera Staycation" Release.
. Investigate joining CT A (Canadian Travel Association).
. Develop and distribute "Fly South for the Winter to Florida's Riviera" Release.
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. Continuous Media Outreach.
. Respond to ongoing media inquiries and follow up by sending press kits.
. Develop SIB Wedding Release for distribution.
. Work together with GMCVB on F AM media visits and national media outreach.
. Assist in planning for 2010 Pow-Wow.
. Begin planning for media outreach campaign regarding the potential Annual ass
Powerboat Races in June.
. Develop and distribute OSS Powerboat Races Sponsorship Release.
. Strategic planning meeting with SIBRA and SIB officials.
Quarter 3 (April-June 2010):
o
. Continue implementation of 20 I 0 editorial calendar of local and national media
outreach.
. Develop SIB Goes Green Release.
. Implement Crisis Communication Plan for hurricane season.
o Organize crisis communication team and prep them.
. Continue "Sunny Isles Beach- Florida's Riviera Staycation" campaign throughout
the summer months.
. Continuous Media Outreach.
. Work with GMCVB and hotels to promote Miami Spice Restaurant Month in
SIB.
. Assist in planning for F AM media visits with the GMCVB.
. Respond to ongoing media inquiries and follow up by sending press kits.
. Begin planning for media outreach campaign regarding the 3rd Annual Sunny
Isles Beach Jazz Fest in October.
. Strategic planning meetings with SIBRA and SIB officials.
Quarter 4 (July-Sept 2010):
. Continue implementation of2010 editorial calendar oflocal and national media
outreach.
. Develop release for SIB Photo Contest locally and nationally.
. Continue planning and promoting 3rd Annual Sunny Isles Beach Jazz Fest".
o Develop and distribute release announcing the festival.
o Develop and distribute release announcing artist line-up.
o Secure media sponsorships.
. Assist with planning for FAM and media visits with the GMCVB.
. Continuous Media Outreach.
. Respond to ongoing media inquiries and follow up by sending appropriate press
materials.
. Begin planning for the GMCVB New York and Toronto media receptions.
. Strategic planning meeting with SIBRA and SIB officials to begin planning for
next liscal year of Public Rdations and Marketing activities.
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