HomeMy WebLinkAboutReso 2011-1790
RESOLUTION NO. 2011- ~
A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF SUNNY
ISLES BEACH, FLORIDA, APPROVING AN AGREEMENT WITH THE
MIAMI HERALD PUBLISHING COMPANY, FOR RETAIL ADVERTISING
SERVICES, WITH OPTION FOR A SECOND YEAR, IN AN AMOUNT NOT
TO EXCEED THIRTY THOUSAND DOLLARS ($30,000.00);
AUTHORIZING THE MAYOR TO EXECUTE SAID AGREEMENT;
AUTHORIZING THE CITY MANAGER AND THE CITY CLERK TO DO
ALL THINGS NECESSARY TO EFFECTUATE THIS RESOLUTION;
PROVIDING FOR AN EFFECTIVE DATE.
WHEREAS, the Miami Herald is a major daily newspaper in South Florida that also
publishes the Neighbors section twice a week; and
WHEREAS, since the City's incorporation, we have complied with various State public
noticing requirements by placing legal notices as ads in either the Miami Herald, Neighbors or
Metro sections, and for the required Spanish language election notices, in El Nuevo Herald; and
WHEREAS, entering into a retail, annual volume contract rate to advertise in the Miami
Herald would allow the City to achieve a rate discount, with option for a second year, in an
amount not to exceed Thirty Thousand Dollars ($30,000.00); and
WHEREAS, the City believes that the Miami Herald will provide the City with a
publishing medium to legally comply with statutory obligations to inform our residents and
property owners regarding certain City Commission public hearings, and other related matters
regarding the City.
NOW THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE
CITY OF SUNNY ISLES BEACH, FLORIDA, AS FOLLOWS:
Section 1. Approval of Agreement. The Retail Advertising Agreement with The Miami
Herald Publishing Company for publishing certain legal public notices at a discounted retail,
annual volume contract rate attached hereto as Exhibit "A", with option for a second year, in an
amount not to exceed Thirty Thousand Dollars ($30,000.00), be and the same, is hereby
approved.
Section 2.
agreement.
Authorization of Mayor. The Mayor IS hereby authorized to execute said
Section 3. Authorization of City Manager and City Clerk. The City Manager and the City
Clerk are hereby authorized to do all things necessary to effectuate this Resolution.
Section 4.
Effective Date. This Resolution will become effective upon adoption.
PASSED AND ADOPTED on this 20th day of October 2011.
R2011- Miami Herald Advertising Agmt
Page 1 of2
ATTEST:
~~ I+.~
Jane A. Hines, CMC, City Clerk
t.
1'- '/
. "..
~ ,
" .' )
AS TO FORM AND
FICIENCY:
Vote: S-D
Mayor Edelcup
Vice Mayor Thaler
Commissioner Aelion
Commissioner Gatto
Commissioner Scholl
R2011- Miami Herald Advertising Agmt
~(Yes)
--1..L.. (Yes)
V""'" (Yes)
~Y es)
_(Yes)
Moved by:
(1 1"\ ~ St:\-tf)LL
V\'u.. ffi tUj'^ Y' Tr\ \\1.-~
Seconded by:
_(No)
_(No)
_(No)
_(No)
_(No)
Page 2 of2
The Miami Herald Media Company
(Referred to as "MHMC')
One Herald Plaza, Miami, Florida 33132-1693
RETAIL ADVERTISING AGREEMENT
Advertise.':
Address: 18070 COLLINS AVE, STE 250_
Company: CITY OF SUNNY ISLES BEACH City/State/Zip: SUNNY ISLES BEACH, FL33160-3635
Term of Agreement. 1st Run Date: 10.14.11 until: Contract End Date 10.13.12
RETAIL ADVERTISING IN THE MIAMI HERALD AND THE BROW ARD EDITIONS OF THE MIAMI HERALD.
BULK LINEAGE (A UTOMAl1C ANNUAl. RliNh'WAI.S)
_Retail Bulk advertising in the MIAMI HERALD
_Retail Bulk Advertising in EL NUEVO HERALD
_Retail Bulk Advertising in the MIAMI HERALD/EL NUEVO HERALD COMBO
FREQUENCY (NOT Sh'LF-RliNliWINU)
PART RUN PRODUCTS
_X_NEIGHBORS_ FLEXIBLE FREQUENCY
For parI nm pac.:kage.\'. (Au/o Care, Knife & Fork. El'erythingfhr Kid\', /Ji.\'lincliw:
Dining, and Hroward Health & FNne.n). the .mmefre'fuem.y rote.\' upply. however the
J-/xlrt packuKe count.\' Wi only one appeurcI/J,.e .Ii)r .Ire'fllen,y (;ontruel .Iil(jillmenl
11lIrpo.\'e.\'.
full Run frequency contract advertisers may receive the corresponding Part nlll frequency rate for all above Iist('d product, but any such part run
advertising will nol count toward satisfying a full run commitment.
Payment Terms. All invoices (including applicable sales taxes) are due on the 20th of the month following insertion(s)and ifnot paid by the 30th day of
the month following the date of insertion(s) will be late (except for accounts designated by MHMC as weekly which are due within 7 days of the invoice
date). Late amounts will bear interest at the maximum rate allowed by law. Advertiser shall pay all applicable taxes. If any invoice is not timely paid,
then MHMC reserves the right to suspend its performance at any time and/or cancel this Ab'reement without notice. In the event of such a cancellation,
all charges for advertising since the I st Run Date will be re-invoiced to rellect the Corrected Rate, as described herein. All disputes of any kind must be
reported in writing to MHMC no later than 30 days from the date the invoice containing such disputed item or such item will be deemed correct and
conclusively accepted by Advertiser. Advertiser waives any claim aner said 30-day period. Submission of a written dispute notice by Advertiser shall
not relieve Advertiser of its obligation to timely pay all undisputed amounts. Credits, refunds or payments must be used or claimed within 2 years from
the date of such credit, refund or payment or shall be deemed to have been earned and correctly applied or paid. Unless ab'reed in writing, multiple
discounts shall not apply for the same advertising purchase. MHMC is not obligated to extend credit to Advertiser unless in writing. If Advertiser
breaches this Agreement, Advertiser ab'rees to pay all of MHMC's collection agency fees and expenses, investigation, court and litigation expenses along
with attorney fees equal to the b'reater of: (i) 25% of the amount owed, or (ii) the amount awarded by the court. Sunday circulation and advertising rates
will apply to the following holidays: New Year's Day, Independence Day, Labor Day, Thanksgiving Day and Christmas Day.
Obligations of Advertiser. Advertiser agrees to indemnify MHMC for any and all costs, claims, damages, and/or liability claimed against or incurred
by MHMC as a result of MHMC's publication of any ad copy submitted by Advertiser (or submitted on behalf of Advertiser) to MHMC. Advertiser
represents, warrants and guarantees that any ad copy so submitted to MHMC is accurate, tmthful and in compliance with all copyright laws and all other
applicable laws and regulations.
Waiver of .Jury Trial. In any action to enforce or interpret this Agreement, Advertiser and MHMC waive a trial by jury.
Additional Terms and Conditions. This Agreement is subject to: (i) the Advertising Terms and Conditions attached hereto; the applicable MHMC rate
card; and, (iii) MHMC's publication deadlines, policies and procedures, all as amended by MHMC from time to time. Rates may be amended by MHMC
upon 30 days' written notice to Advertiser.
Agreed and Accepted in Miami, Florida, to be effective as of the I" Run Date set forth above.
A leJ:ihlefaC."~imil . ~. ( hi,. Agreeme,[t",h A lul(,. emted .,hal/ he crJfL\"ider an ",iginal ,'op.>' olthi,. Agreement
Ad~.ti r: ( J THE MIAMI HERALD MEDIA COMPANY
By: M
(Must s. ed y P incip By:
Title: Advertising Manager
FULL RUN PRODUCTS
_HERALD TV WEEK
Publish advertising _times within a maximum of _weeks
_INTERNATIONAL EDITION
Publish advertising _ times within a maximum of _weeks
PREPRINT ADVERTISING
Publish advertising _times within a maximum of _weeks.
_WEEKEND
Publish advertising _times within a maximum of _weeks
COMICS
Publish advertising _times within a maximum of _weeks
_ TROPICAL LIFE (Full Page)
Publish advertising _times within a maximum of _weeks
with a minimum of _inches annually.
with a minimum of _inches annually.
with a minimum of _inches annually.
Publish advertising _26_times within a maximum of _52_weeks.
Flexible Frequency Part Run ROP contracts entitle advertiser to the frequency
level stated above for any combination of advertisements in any of the
following products:
-Neighbors
-Dade/Broward Weekend
-Broward Food
-Broward Tropical Life
-Broward Local
-Other
-Broward Business Monday
- Viernes
-De Fiesta/Estilo
-Sa bores
-Viva Mas
Renewal CJI
MHPC Internal Use Only:
Account No:
Agency:
Rev 6-26-06
Sales Rep Name:
New Account D
ADVERTISING TERMS AND CONDITIONSContract Terms. Advertiser must consume and pay for the minimum space indicated
herein within one year from the 1st Run Date (the "Minimum Al~ollnr'). Part-rlInlineage will be credited to full-run contract achievement at a ratio 01'25%.
EI Nuevo Herald is credited on a 100% level for Real Estate, and 25% level for Employment). If Advertiser fails to satisfy the Minimum Commitment,
Advertiser shall not be entitled to the rates or disconnts set forth herein and will be retroactively billed for all advertising during the Term at the applicable
then current standard published rate card rate (the "Corrected-Rale", previously refen'ed to as "SHORTRA TE"). Advertiser will pay MHMC any such
Corrected-Rate balance immediately. Advertiser agrees to pay this Corrected-Rate in addition to all amounts paid or payable by Advertiser under this
Agreement. Payment of any Corrected-Rate does not count toward the Minimum Commitment.
Earned Rating/Agreement Review. Advertisers will be billed at the earned rate for advertising purchased. Earned Rate means the lineage or inch level
reached by Advertiser at the conclusion of the then expiring term of the Ah'fcCmcnt. If an advertiser satisfies the lineage, revenue or frequency level required
of their contract and qualifies for a lower earned rate, they will be billed the lower earned rate beginning the next billing period. No advertiser will receive
an automatic rebate on past advertising purchases solely by qualifying for a lower earned rate during the contract tenll. Bulk Lineage ab'Teements are
automatically renewed for successive 12-month periods at the Earned Level unless (i) Advertiser failed to meet the lineage/frequency requirements in any
12-month period or, (ii) either party gives written notice of cancellation at least 30 days prior to the anniversary date of the Agreement. MHMC reserves the
right to review the volume of advertising placed on a quarterly basis and cancel lhis contract at its sole discretion, if advertising placed falls _0/0 or more
below the quarterly average of lineage or revenue needed to fullill the twelve-month contract amount. Failure of MHMC to review the volume of
advertising or cancel the contract for any reason shall not be deemed a waiver of the right to cancel in the future or to impose any applicable rate
adjustments.
Ownership of Ads. MHMC retains all rights of ownership in and to all advertisements designed or created by MHMC. Advertiser grants MHMC a non-
exclusive license to publish all camera-ready advertisements provided by Advertiser (or provided on Advertiser's behalf) to MHMC. MHMC is not obliged
to return ads or ad materials to Advertiser and MHMC is not responsible for any damage or loss to any ads, copy, drawings, art or any other materials
provided by Advertiser.
Copyrights. Advertiser hereby grants a non-exclusive license to MHMC for all copyrights and ownership rights in any advertisement of Advertiser
submitted for insertion in any publication of MHMC, including the right to publish, reproduce, display, adapt, transmit, or produce derivative works in any
medium, including any digital electronic medium. Advertiser authorizes MHMC to bring suit in MHMCs discretion and at MHMCs expense for any
unauthorized use, reproduction, display, distribution, or performance of advertisement as it appears inlhe Newspapers or for its unauthorized alteration.
AcceptanceIRejection of Advertising. MHMC reserves the right to revise, alter or reject any advertisement for any reason whatsoever, or to omit ads
without notice. MHMC may cancel any ad at its sole discretion, even if previously accepted for publication. Advertising copy not timely submitted by
Advertiser will be excluded. Special position for advertising is not guaranteed but may be available for a premium and if agreed to in writing.
Publication Errors and Omissions. MHMC is not liable for any omission of all or any portion of any ad, nor is MHMC responsible for orders,
cancellations or corrections given by telephone, facsimile or teleb'faph. MHMC is also not liable for any etTor in a published ad unless an advertising proof
is requested in writing, Advertiser clearly marks any error in the advertising proof for corrections, and MHMC is notified of the error in sufficient time
before publication, in which case Advertiser's sole remedy is an appropriate credit to the extent of the error up to the cost of the first insertion of the error (if
there is more than one incorrect insertion, credit shall be allowed only for the first incorrect insertion).
MHMC's Rights Regarding Mechanical Specifications. MHMC reserves the right to alter any advel1ising material due to press/production requirements.
This reservation of right includes the Newspaper's right to reduce the size of any advertisement as long as the advertisement maintains the same proportion
of the entire page. Advertising will be billed based on the space reserved/ordered.
Unavoidable Nonperformance. MHMC is not liable for failure to publish ads or distribute its publications because of flood, tire, riots, strikes, terrorists,
storms, shortages of material, orders of government, failure of transportation, acts of God or other causes beyond MHMC's control. In such an event, this
Agreement will be extended for a period equal to the time during which such performance was not possible.
Miscellaneous. Florida law shall govern the enforcement and interpretation of this Agreement, withoul regard to any conflict of law principles. The parties
agree to submit to the exclusive jurisdiction of a court of competent jurisdiction located in Miami-Dade County, Florida. This Agreement may be executed
in one or more counterparts, each of which shall constitute an original and all of which shall constitute one and the same document. A legible facsimile
copy of this Agreement when fully executed shall be considered an original copy of this Agreement. Advertiser represents and warrants to MHMC that: (i)
no additional consents, approvals or corporate actions are necessary for Advertiser to enter into this Agreement; (ii) execution of this Agreement by
Adverliser willnol cause a breach or default in any other agreement to which Advertiser is a party; and, (iii) Advertiser is not insolvent. In the event of a
filing by or against Advertiser of a petition under the Bankruptcy Code, in its sole discretion, MHMC may (i) discontinue Advertiser's advertising; (ii)
demand advance payment; or, (iii) terminate all agreements with Advertiser. This Agreement and any exhibits attached hereto contain the entire
understanding between the parties and supersede any prior written or oral understandings, as well agreements, between them regarding the subject matter.
This Ab'feement shall not be modified except in writing signed by the parties. This Ab'feement shall be binding upon and inure to the benefit of the parties
hereto and their respective permitted successor and assigns. The Agreement may not be assigned (by operation of law or otherwise) by Advertiser. In the
event that any provision contained in this Ab'feement or the application thereto to any circumstance is for any reason held to be invalid or unenforceable,
such provision shall be ineffective to the minimum extent of such invalidity or unenforceability and the remainder of this Agreement will remain valid and
enforceable according to its lenns.
LIMITATION OF LIABILITY. IN THE EVENT OF ANY ALLEGED BREACH BY MHMC OF THE AGREEMENT OR ANY OTHER CLAIMS BY
ADVERTISER OR ANY OTHER PARTY, MHMC SHALL IN NO EVENT BE LIABLE FOR SPECIAL OR CONSEQUENTIAL DAMAGES. UNDER
NO CIRCUMSTANCES SHALL MHMC BE LIABLE FOR DAMAGES IN EXCESS OF THE LESSER OF AN AMOUNT WHICH (I) EXCEEDS OF
THE COST OF THE ADVERTISEMENT; OR, (II) THE AMOUNT ACTUALLY PAID BY ADVERTISER TO MHMC. MHMC's PAYMENT OF
SUCH AMOUNT SHALL BE ADVERTISER'S EXCLUSIVE REMEDY AND AGREED UPON LIQUIDATED DAMAGES. MHMC HEREBY
DISCLAIMS ANY WARRANTIES NOT SPECIFICALLY SET FORTH IN THIS AGREEMENT AND ADVERTISER WAIVES ALL OTHER
REPRESENTATIONS AND WARRANTIES, EXPRESS, IMPLIED, STATUTORY OR ARISING BY COURSE OF DEALING OR PERFORMANCE,
CUSTOM, USAGE IN THE TRADE OR OTHERWISE
Rev 6-26-06
~
~._----
: Deleted: ~
\..........................................
.............)
2010 Miami-Dade Zoned Editions Retail Advertising Rates
The Miami Herald* lEI Nuevo Herald - Annual Volume Contract Rates 2/10 R5
Miami-Dade Neighbors Zone 1
Zoned Neighbors sections offer advertisers the opportunity to target their Thursday
advertising to specific circulation areas of The Miami Herald in Miami-Dade County. lx 6x 13x 26x 39x 52x
These neighborhood tabloids are inserted in The Miami Herald every Thursday and Full page $959 $703 $609 $469 $450 $422
Sunday. Neighbors completely covers Miami-Dade County with eleven editions. 2/3 Page 1,366 748 698 618 572 525
Neighbors sections are tabloid-size products. 1/2 page 854 467 436 386 357 328
1/3 page 683 374 349 309 286 263
Miami-Dade Neighbors Circulation by Zone 1/4 page 512 280 262 232 214 197
Circulation' 1/6 page 341 187 174 155 143 131
Number Thursday Sunday 1/8 page 233 127 119 105 97 90
1 18,865 28,243 1/12 page 171 93 87 77 71 66
2 30.472 38,826 Strip DT 313 171 160 142 131 120
3 17,043 23,634
4 23,122 31,139 Sunday
5 14.412 24,277 1x 6x 13x 26x 39x 52x
6 28.407 37,374 Full page $1.384 $1,001 $842 $667 $641 $ 601
TOTAL 132,321 183.493 2/3 Page 2.107 1,069 986 873 828 775
'Source: ABC Circulation Audit, 2009 1/2 page 1,317 668 616 546 517 484
1/3 page 1,054 534 493 436 414 388
1/4 page 790 401 370 327 310 291
1/6 page 527 267 246 218 207 194
1/8 page 359 182 168 149 141 132
1/12 page 263 134 123 109 103 97
Strip DT 483 245 226 200 190 178
Zone Z
Thursday
lx 6x 13x 26x 39x 52x
Full page $1,754 $1,285 $1,114 $857 $823 $771
2/3 Page 2.497 1.367 1,276 1,130 1,045 960
1/2 page 1,561 854 797 706 653 600
1/3 page 1,249 684 638 565 523 480
1/4 page 936 513 478 424 392 360
1/6 page 624 342 319 283 261 240
1/8 page 426 233 217 193 178 164
1/12 page 312 171 159 141 131 120
Strip DT 572 313 292 259 239 220
Sunday
1x 6x 13x 26x 39x 52x
Full page $1,901 $1,375 $1.157 $917 $ 880 $825
2/3 Page 2,895 1.468 1,354 1.199 1.137 1,065
1/2 page 1.809 918 846 750 711 666
1/3 page 1.447 734 677 600 569 532
1/4 page 1,086 551 508 450 426 399
ZONES 1/6 page 724 367 339 300 284 266
ZONE 1: Homestead, Florida City, South Dade, West Kendall, Redland, Country 1/8 page 493 250 231 204 194 182
Walk, Kendale Lakes 1/12 page 362 184 169 150 142 133
Zone 2: Coconut Grove, Coral Gables, South Miami. Pinecrest. Palmetto Bay, Cutler Strip DT 663 336 310 275 261 244
Bay Killian, Richmond Heights
Zone 3: Doral, Miami Springs. Sweetwater. West Miami, Medley, Westchester,
Virginia Gardens
Zone 4: Miami. Key Biscayne, Upper East Side. Overtown, Liberty City, Miami Shores
EI Portal. Biscayne Park
Zone 5: Hialeah, Miami Gardens. Opa-Iocka, Miami Lakes, Hialeah Gardens
Zone 6: Aventura. North Miami, North Miami Beach
Highland Lakes, Miami Beach, Surfside. N. Bay Village, Bal Harbour. Bay Harbor
Islands, Golden Beach, Fisher island. Sunny Isles
liiiami 1licralb fD
Media Company
Zone 3 Zone 5
Thursday Thursday
1x 6x 13x 26x 39x 52x 1x 6x 13x 26x 39x 52x
Full page $809 $593 $514 $395 $380 $356 Full page $809 $593 $514 $395 $380 $356
2/3 Page 1,152 631 589 521 482 443 2/3 Page 1,152 631 589 521 482 443
1/2 page 720 394 368 326 301 277 1/2 page 720 394 368 326 301 277
1/3 page 576 315 294 261 241 221 1/3 page 576 315 294 261 241 221
1/4 page 432 237 221 196 181 166 1/4 page 432 237 221 196 181 166
1/6 page 288 158 147 130 121 111 1/6 page 288 158 147 130 121 111
1/8 page 196 108 100 89 82 76 1/8 page 196 108 100 89 82 76
1/12 page 144 79 74 65 60 55 1/12 page 144 79 74 65 60 55
Strip DT 264 145 135 120 111 102 Strip DT 264 145 135 120 111 102
Sunday Sunday
1x 6x 13x 26x 39x 52x 1x 6x 13x 26x 39x 52x
Full page $1.164 $842 $709 $561 $539 $505 Full page $1,164 $842 $709 $561 $539 $505
2/3 Page 1.772 899 829 734 696 652 2/3 Page 1.772 899 829 734 696 652
1/2 page 1.108 562 518 459 435 407 1/2 page 1,108 562 518 459 435 407
1/3 page 886 449 415 367 348 326 1/3 page 886 449 415 367 348 326
1/4 page 665 337 311 275 261 244 1/4 page 665 337 311 275 261 244
1/6 page 443 225 207 184 174 163 1/6 page 443 225 207 184 174 163
1/8 page 302 153 141 125 119 111 1/8 page 302 153 141 125 119 111
1/12 page 222 112 104 92 87 81 1/12 page 222 112 104 92 87 81
Strip DT 406 206 190 168 150 149 Strip DT 406 206 190 168 160 149
Zone 4 Zone 6
Thursday Thursday
lx 6x 13x 26x 39x 52x lx 6x 13x 26x 39x 52x
Full page $1.168 $856 $742 $571 $548 $514 Full page $1.428 $1.047 $907 $598 $670 $628
2/3 Page 1.663 911 850 753 696 639 2/3 Page 2.033 1.113 1.039 920 851 782
1/2 page 1,040 569 531 470 435 400 1/2 page 1,271 696 649 575 532 489
1/3 page 832 455 425 376 348 320 1/3 page 1.017 557 519 460 425 391
1/4 page 624 341 319 282 261 240 1/4 page 762 417 390 345 319 293
1/6 page 416 228 212 188 174 160 1/6 page 508 278 260 230 213 195
1/8 page 284 155 145 128 119 109 1/8 page 347 190 177 157 145 133
1/12 page 208 114 106 94 87 80 1/12 page 254 139 130 115 106 98
Strip DT 381 209 195 173 160 147 Strip DT 456 255 238 211 195 179
Sunday Sunday
1x 6x 13x 26x 39x 52x lx 6x 13x 26x 39x 52x
Full page $1,526 $1,104 $929 $736 $706 $662 Full page $1.588 $1.221 $1.028 $ 814 $782 $733
2/3 Page 2.323 1.178 1.087 962 913 855 2/3 Page 2,570 1.303 1.202 1.065 1,010 945
1/2 page 1.452 736 679 602 570 534 1/2 page 1,606 815 752 666 631 591
1/3 page 1.162 589 543 481 456 427 1/3 page 1,285 652 601 532 505 473
1/4 page 871 442 408 361 342 320 1/4 page 964 489 451 399 379 355
1/6 page 581 295 272 241 228 214 1/6 page 643 326 301 266 252 236
1/8 page 396 201 185 164 156 146 1/8 page 438 222 205 182 172 161
1/12 page 290 147 136 120 114 107 1/12 page 321 163 150 133 126 118
Strip DT 532 270 249 221 209 196 Strip DT 589 299 276 244 231 217
2/10 R5
All Miami-Dade Zones Contract Fulfillment
Thursday Advertisers can fulfill their contracts as shown below:
1x 6x 13x 26x 39x 52x 6x commences with first insertion date, expires 13 calendar weeks
Full page $5,888 $4,316 $3,740 $2,877 $2.762 $2,590 13x commences with first insertion date, expires 26 calendar weeks
2/3 Page 8,384 4.590 4,284 3,794 3,509 3,223 26x commences with first insertion date, expires 52 calendar weeks
1/2 page 5,240 2,869 2,678 2,372 2,193 2.015 52x commences with first insertion date, expires 52 calendar weeks
1/3 page 4,192 2,295 2,142 1,897 1,754 1,612 Each insertion will be counted towards contract fulfillment. If advertiser publishes
1/4 page 3,144 1,721 1,607 1,423 1.316 1,209 three (3) ads in different zones on same day, each ad will count towards contract
1/6 page 2,096 1,148 1,071 949 877 806 fulfillment. Frequency is based on the number of ads. Advertisers can run any
1/8 page 1,429 782 730 647 598 549 modular ad size.
1/12 page 1,048 574 536 474 439 403
Strip DT 1,921 1,052 982 870 804 739 Restaurant Business Builder
Sunday The perfect restaurant advertising solution delivering the best results for your
1x 6x 13x 26x 39x 52x restaurant by reaching the market and your neighborhood consistent. easy and
Full page $7.504 $5,428 $4,567 $3,618 $3,474 $3.257 affordable. Package rates include Miami-Dade Neighbors, Viernes, one Miami-Dade
2/3 Page 11,424 5,794 5.345 4,733 4,488 4,202 Neighbors zone and 30-day ad link on miami.com.
1/2 page 7,140 3,621 3,341 2,958 2,805 2.627 2 col. X 5" 3 col. X 5"
1/3 page 5,712 2,897 2,672 2.366 2.244 2,101 13 x B/W $374.00 $478.00
1/4 page 4,284 2,173 2,004 1,775 1,683 1,576
1/6 page 2,856 1,448 1,336 1,183 1,122 1,051 26X B/W 305.00 388.00
1/8 page 1,947 988 911 807 765 716 Annual 48X B/W 275.00 348.00
1/12 page 1,428 724 668 592 561 525
Strip DT 2,618 1,328 1.225 1,085 1.029 963 Auto Aftercare
An Auto Care ad (2 col x 5" B&W) can be placed in Wednesday's EI Nuevo Herald
Buy all 6 Miami-Dade neighbors zones and save and one Miami-Dade Neighbors zone on Thursday and Sunday as low as $260
No other discounts apply (26x). Package price includes 30-day ad link on MiamiHerald.com Cars channel.
- Multiple zone discounts do not apply Each additional Miami-Dade Neighbors zone on Thursday and Sunday $80.00.
- Academic rate l3x
- Charity rates 52x lX 6X 13X 26X
- Political/Advocacy rates 26x $355 $320 $290 $260
Color Rates Per Zone Everything for Kids
1 Color Full Color An Everything for Kids ad (2 col x 5" B&W) can be placed in Wednesday's EI Nuevo
Greater than 1/2 to full page $100 $250 Herald and one Miami-Dade Neighbors zone on Thursday and Sunday as low as
Less than 1/2 to 1/4 page 50 125 $260 (26x). Package price includes 30-day ROS adlink on MomsMiami.com. Each
Less than 1/4 page 35 85 additional Miami-Dade Neighbors zone on Thursday and Sunday $80.00.
Charity and Non-for Profit Rates
Billed at the 52x Miami-Dade Neighbors rate.
lX
$355
6X
$320
13X
$290
26X
$260
Political Advocacy Rates
Billed at the 26x Miami-Dade Neighbors rate.
Health & Fitness
Academic Rates
Multiple Zone Discounts
A Health and Fitness ad (2 col x 5" B&W) can be placed in Wednesday's EI Nuevo
Herald and one Miami-Dade Neighbors zone on Thursday and Sunday as low as
$260 (26x). Package price includes 30-day adlink on MiamiHerald.com Living
Channel. Each additional Miami-Dade Neighbors zone on Thursday and Sunday
$80.00.
Billed at the 13x Miami-Dade Neighbors rate.
.Run in two zones and receive a 5% discount in each zone.
.Run in three to five zones and receive a 10% discount in each zone.
.Multiple zone ads will count towards contract fulfillment.
. To receive multiple zone discount, ads must be the same size and same copy in
each zone.
lX
$355
6X
$320
13X
$290
26X
$260
2/10 RS
Monroe County Zoned Editions
The Miami Herald and its parent company, The McClatchy Co., own two newspapers
in the Florida Keys that mainland advertisers can use to reach Monroe County's
85,000 permanent residents.
The Florida Keys Keynoter, published Wednesday and Saturday mornings, circulates
throughout the Keys from Key Largo to Key West. The Reporter, published
Thursdays, circulates in the Upper Keys.
On Wednesdays, The Miami Herald offers a special combo buy: for just $2.50 per
column inch over the Keynoter's regular rate, advertisers can reach more than
48,000 consumers throughout the Keys with an ad in both the Keynoter and The
Miami Herald's Keys Edition. The Saturday combo rate is $9.50 per column inch
over the Keynoter rate.
An advertiser can reach consumers throughout the Keys as well as Cutler Bay,
Florida City, Goulds, Homestead, Naranja, Perrine and the Redlands. If an advertiser
has a location only in the Keys and runs in the Keynoter and Reporter first, The
Miami Herald offers a pick-up combo buy into the South Dade Neighbors on
Thursdays or Sundays at $8.00 per column inch. The copy, size and text of the ad
may change. See Miami-Dade Neighbors for modular sizes.
Contact Information
For more information on these and other Miami Herald products, contact your
Miami Herald representative or call our Retail Advertising Offices:
Ma i n Office ....... ........................... ............ ......... ..... ....... ............ ................ ..800 -766- 2820
Br owa rd Co unty ............................... ............ .................... ....... ............. ...... 9 54-538-7 227
Palm Beach County................................................................ 800-295-5185 Ext. 7227
EI Nuevo Herald ........................................................................................ 305- 376-2058
Email......................................................................................adinfo@miamiherald.com
Be sure to visit MiamiHeraldAdvertising.com.
All rates current at time of publication.
Miscellaneous Notes
For information regarding contracts/policies/terms, please refer to contracts
Policies/Terms rate card (Hl).
For information regarding deadlines, please refer to Deadlines rate card (H2).
For information regarding mechanical requirements, please refer to Mechanical
Requirements rate card (H3).
Rates, unless otherwise indicated, are flat rates. All references to "The Miami Herald",
"The Herald" and "Herald" pertain to domestic U. S. editions of The Miami Herald
Advertising in el Nuevo Herald may be purchased separately or in tandem with other
MHMC products.
Mechanical Specifications
Full Page
6colx10"
213 Page Half Page Horizontal Half Page Vertical
4colx 10" 6colx5" 3colx 10"
1/6 Page
1colx10"
r----
i
1/3 Page Horizontal 1/4 Page 1/6 Page
4colx5" 3colx5" 2colx5"
1/8 Page
3 col x 2.50"
1/12 Page
1 colx5"
1/12 Page
2col x 2.5"
2/10 R5
The Miami Herald Media Company
(Referred to as "MHMC")
One Herald Plaza, Miami, Florida 33132-1693
RETAIL ADVERTISING AGREEMENT
Advertiser:
Address: 18070 COLLINS AVE, STE 250_
Company: CITY OF SUNNY ISLES BEACH City/State/Zip: SUNNY ISLES BEACH, FL33160-3635
Term of Agreement. 1st Run Date: 10.14.11 until: Contract End Date 10.13.12
RETAIL ADVERTISING IN THE MIAMI HERALD AND THE BROWARD EDITIONS OF THE MIAMI HERALD.
BULK LINEAGE (AUTOMATIC ANNUAL RENEWALS)
_Retail Bulk advertising in the MIAMI HERALD
_Retail Bulk Advertising in EL NUEVO HERALD
_Retail Bulk Advertising in the MIAMI HERALD/EL NUEVO HERALD COMBO
FREQUENCY (NOT SELF-RENEWING)
PART RUN PRODUCTS
_X_NEIGHBORS_ FLEXIBLE FREQUENCY
Publish advertising _26_times within a maximum of _52_weeks.
Flexible Frequency Part Run ROP contracts entitle advertiser to the frequency
level stated above for any combination of advertisements in any of the
following products:
-Neighbors
-Dade/Broward Weekend
-Broward Food
-Broward Tropical Life
-Broward Local
-Other
For part nm package.\', (A II 10 Care, Knife &- Fork, Everything/or Kid,', Distinct/Vi!
Dining. and Browurd Health & Filnes.\). the ,\'Gmefrequen,y rales apply, however the
3-parl package cOImls W' unly one appearance for frequency contract fu/flllment
purposes.
Full Run frequency contract advertisers may receive the corresponding Part run frequency rate for all above listed product, but any slIch part nIP
advertising will not count toward satisfying a full run commitment.
Payment Terms. All invoices (including applicable sales taxes) are due on the 20th of the month following insertion(s)and ifnot paid by the 30th day of
the month following the date ofinsertion(s) will be late (except for accounts designated by MHMC as weekly which are due within 7 days of the invoice
date). Late amounts will bear interest at the maximum rate allowed by law. Advertiser shall pay all applicable taxes. If any invoice is not timely paid,
then MHMC reserves the right to suspend its performance at any time and/or cancel this Agreement without notice. In the event of such a cancellation,
all charges for advertising since the 1st Run Date will be re-invoiced to reflect the Corrected Rate, as described herein. All disputes of any kind must be
reported in writing to MHMC no later than 30 days from the date the invoice containing such disputed item or such item will be deemed correct and
conclusively accepted by Advertiser. Advertiser waives any claim after said 3D-day period. Submission of a written dispute notice by Advertiser shall
not relieve Advertiser of its obligation to timely pay all undisputed amounts. Credits, refunds or payments must be used or claimed within 2 years from
the date of such credit, refund or payment or shall be deemed to have been earned and correctly applied or paid. Unless agreed in writing, multiple
discounts shall not apply for the same advertising purchase. MHMC is not obligated to extend credit to Advertiser unless in writing. If Advertiser
breaches this Agreement, Advertiser agrees to pay all ofMHMC's collection agency fees and expenses, investigation, court and litigation expenses along
with attorney fees equal to the greater of: (i) 25% of the amount owed, or (ii) the amount awarded by the court. Sunday circulation and advertising rates
will apply to the following holidays: New Year's Day, Independence Day, Labor Day, Thanksgiving Day and Christmas Day.
Obligations of Advertiser. Advertiser agrees to indemnify MHMC for any and all costs, claims, damages. and/or liability claimed against or incurred
by MHMC as a result of MHMC's publication of any ad copy submitted by Advertiser (or submitted on behalf of Advertiser) to MHMC. Advertiser
represents, warrants and guarantees that any ad copy so submitted to MHMC is accurate, tmthful and in compliance with all copyright laws and all other
applicable laws and regulations.
Waiver of Jury Trial. In any action to enforce or interpret this Agreement, Advertiser and MHMC waive a trial by jury.
Additional Terms and Conditions. This Agreement is subject to: (i) the Advertising Terms and Conditions attached hereto; the applicable MHMC rate
card; and, (i;i) MHMC's publication deadlines. policies and procedures, all as amended by MHMC from time to time. Rates may be amended by MHMC
upon 30 days' written notice to Advertiser.
Agreed and Accepted m Miami, Florida, to be effective as of the I" Run Date set forth above
A legible fae . ~ ". ~ of tJrif Agree I en when y t!Xecuted s all be~OtuiJer un origmul ClJPY of lhi\ Agreement
K~ IS P' ~ THE MIAMI HERALD MEDIA COMPANY
lay: J 1
(Mu be Sl Inn) By:
Title: . Advertising Manager
FULL RUN PRODUCTS
_HERALD TV WEEK
Publish advertising _times within a maximum of _weeks
_INTERNATIONAL EDITION
Publish advertising _ times within a maximum of _weeks
PREPRINT ADVERTISING
Publish advertising _times within a maximum of _weeks.
_WEEKEND
Publish advertising _times within a maximum of _weeks
COMICS
Publish advertising _times within a maximum of _weeks
_ TROPICAL LIFE (Full Page)
Publish advertising _times within a maximum of _weeks
with a minimum of _inches annually.
with a minimum of _inches annually.
with a minimum of _inches annually.
-Broward Business Monday
. Viernes
-De Fiesta/Estilo
-Sa bores
-Viva Mas
Renewal c:II
MHPC Internal Use Only:
Account No:
Agency:
Rev 6,26-06
Sales Rep Name:
New Account c:II
ADVERTISING TERMS AND CONDITIONS,Contract Terms. Advertiser must consume and pay for the minimum space indicated
herein within one year from the I" Run Date (the "Minimum Amount"). Part-run lineage will be credited to full-run contract achievement at a ratio of25%.
EI Nuevo Herald is credited on a 100% level for Real Estate, and 25% level for Employment). If Advertiser fails to satisfy the Minimum Commitment,
Advertiser shall not be entitled to the rates or discounts set forth herein and will be retroactively billed for all advertising during the Term at the applicable
then current standard published rate card rate (the "Corrected-Rate", previously referred to as "SHORTRA TE"). Advertiser will pay MHMC any such
Corrected-Rate balance immediately. Advertiser agrees to pay this Corrected-Rate in addition to all amounts paid or payable by Advertiser under this
Agreement. Payment of any Corrected-Rate does not count toward the Minimum Commitment.
Earned Rating/Agreement Review. Advertisers will be billed at the earned rate for advertising purchased. Earned Rate means the lineage or inch level
reached by Advertiser at the conclusion of the then expiring term of the Agreement. lfan advertiser satisfies the lineage, revenue or frequency level required
of their contract and qualifies for a lower earned rate, they will be billed the lower earned rate beginning the next billing period. No advertiser will receive
an automatic rebate on past advertising purchases solely by qualifying for a lower earned rate during the contract tenD. Bulk Lineage agreements are
automatically renewed for successive 12-month periods at the Earned Level unless (i) Advertiser failed to meet the lineage/frequency requirements in any
12-month period or, (ii) either party gives written notice of cancellation at least 30 days prior to the anniversary date of the Ab'1'eement. MHMC reserves the
right to review the volume of advertising placed on a quarterly basis and cancel this contract at its sole discretion, if advertising placed falls _% or more
below the quarterly average of lineage or revenue needed to fulfill the twelve-month contract amount. Failure of MHMC to review the volume of
advertising or cancel the contract for any reason shall not be deemed a waiver of the right to cancel in the future or to impose any applicable rate
adjustments.
Ownership of Ads. MHMC retains all rights of ownership in and to all advertisements designed or created by MHMC. Advertiser grants MHMC a non-
exclusive license to publish all camera-ready advertisements provided by Advertiser (or provided on Advertiser's behalf) to MHMC. MHMC is not obliged
to return ads or ad materials to Advertiser and MHMC is not responsible for any damage or loss to any ads, copy, drawings, art or any other materials
provided by Advertiser.
Copyrights. Advertiser hereby grants a non-exclusive license to MHMC for all copyrights and ownership rights in any advertisement of Advertiser
submitted for insertion in any publication of MHMC, including the right to publish, reproduce, display, adapt, transmit, or produce derivative works in any
medium, including any digital electronic medium. Advertiser authorizes MHMC to bring suit in MHMC's discretion and at MHMC's expense for any
unauthorized use, reproduction, display, distribution, or performance of advertisement as it appears in the Newspapers or for its unauthorized alteration.
AcceptancelRejection of Advertising. MHMC reserves the right to revise, alter or reject any advertisement for any reason whatsoever, or to omit ads
without notice. MHMC may cancel any ad at its sole discretion, even if previously accepted for publication. Advertising copy not timely submitted by
Advertiser will be excluded. Special position for advertising is not guaranteed but may be available for a premium and if agreed to in writing.
Publication Errors and Omissions. MHMC is not liable for any omission of all or any portion of any ad, nor is MHMC responsible for orders,
cancellations or corrections given by telephone, facsimile or telegraph. MHMC is also not liable for any error in a published ad unless an advertising proof
is requested in writing, Advertiser clearly marks any error in the advertising proof for corrections, and MHMC is notified of the error in sufficient time
before publication, in which case Advertiser's sole remedy is an appropriate credit to the extent of the error up to the cost of the first insertion of the error (if
there is more than one incorrect insertion, credit shall be allowed only for the first incorrect insertion).
MHMC's Rights Regarding Mechanical Specifications. MHMC reserves the right to alter any advertising material due to press/production requirements.
This reservation of right includes the Newspaper's right to reduce the size of any advertisement as long as the advertisement maintains the same proportion
of the entire page. Advertising will be billed based on the space reserved/ordered.
Unavoidable Nonperformance. MHMC is not liable for failure to publish ads or distribute its publications because of flood, fire, riots, strikes, terrorists,
storms, shortages of material, orders of government, failure of transportation, acts of God or other causes beyond MHMC's control. In such an event, this
Agreement will be extended for a period equal to the time during which such performance was not possible.
Miscellaneous. Florida law shall govern the enforcement and interpretation of this Agreement, without regard to any conflict of law principles. The parties
agree to submit to the exclusive jurisdiction of a court of competent jurisdiction located in Miami-Dade County, Florida. This Agreement may be executed
in one or more counterparts, each of which shall constitute an original and all of which shall constitute one and the same document. A legible facsimile
copy of this Agreement when fully executed shall be considered an original copy of this Agreement. Advertiser represents and warrants to MHMC that: (i)
no additional consents, approvals or corporate actions are necessary for Advertiser to enter into this Agreement; (ii) execution of this Agreement by
Advertiser will not cause a breach or default in any other agreement to which Advertiser is a party; and, (iii) Advertiser is not insolvent. In the event of a
filing by or against Advertiser of a petition under the Bankruptcy Code, in its sole discretion, MHMC may (i) discontinue Advertiser's advertising; (ii)
demand advance payment; or, (iii) terminate all agreements with Advertiser. This Agreement and any exhibits attached hereto contain the entire
understanding between the parties and supersede any prior written or oral understandings, as well ab'1'eements, between them regarding the subject matter.
This Agreement shall not be modified except in writing signed by the parties. This Agreement shall be binding upon and inure to the benefit of the parties
hereto and their respective permitted successor and assigns. The Agreement may not be assigned (by operation of law or otherwise) by Advertiser. In the
event that any provision contained in this Agreement or the application thereto to any circumstance is for any reason held to be invalid or unenforceable,
such provision shall be ineffective to the minimum extent of such invalidity or unenforceability and the remainder of this Agreement will remain valid and
enforceable according to its terms.
LIMITATION OF LIABILITY. IN THE EVENT OF ANY ALLEGED BREACH BY MHMC OF THE AGREEMENT OR ANY OTHER CLAIMS BY
ADVERTISER OR ANY OTHER PARTY, MHMC SHALL IN NO EVENT BE LIABLE FOR SPECIAL OR CONSEQUENTIAL DAMAGES. UNDER
NO CIRCUMSTANCES SHALL MHMC BE LIABLE FOR DAMAGES IN EXCESS OF THE LESSER OF AN AMOUNT WHICH (I) EXCEEDS OF
THE COST OF THE ADVERTISEMENT; OR, (II) THE AMOUNT ACTUALLY PAID BY ADVERTISER TO MHMC. MHMC's PAYMENT OF
SUCH AMOUNT SHALL BE ADVERTISER'S EXCLUSIVE REMEDY AND AGREED UPON LIQUIDATED DAMAGES. MHMC HEREBY
DISCLAIMS ANY WARRANTIES NOT SPECIFICALLY SET FORTH IN THIS AGREEMENT AND ADVERTISER WAIVES ALL OTHER
REPRESENTATIONS AND WARRANTIES, EXPRESS, IMPLIED, STATUTORY OR ARISING BY COURSE OF DEALING OR PERFORMANCE,
CUSTOM, USAGE IN THE TRADE OR OTHERWISE.
Rev 6-26-06
~
,
i Deleted: ~
..........-...............................
oj
2010 Miami-Dade Zoned Editions Retail Advertising Rates
The Miami Herald* lEI Nuevo Herald - Annual Volume Contract Rates 2/10 R5
Miami-Dade Neighbors Zone 1
Zoned Neighbors sections offer advertisers the opportunity to target their Thursday
advertising to specific circulation areas of The Miami Herald in Miami-Dade County. lx 6x 13x 26x 39x 52x
These neighborhood tabloids are inserted in The Miami Herald every Thursday and Full page $959 $703 $609 $469 $450 $422
Sunday. Neighbors completely covers Miami-Dade County with eleven editions. 2/3 Page 1,366 748 698 618 572 525
Neighbors sections are tabloid-size products. 1/2 page 854 467 436 386 357 328
1/3 page 683 374 349 309 286 263
Miami-Dade Neighbors Circulation by Zone 1/4 page 512 280 262 232 214 197
Circulation' 1/6 page 341 187 174 155 143 131
Number Thursday Sunday 1/8 page 233 127 119 105 97 90
1 18,865 28,243 1/12 page 171 93 87 77 71 66
2 30,472 38,826 Strip DT 313 171 160 142 131 120
3 17,043 23,634
4 23,122 31,139 Sunday
5 14,412 24,277 lx 6x 13x 26x 39x 52x
6 28,407 37,374 Full page $1,384 $1,001 $842 $667 $641 $ 601
TOTAL 132,321 183,493 2/3 Page 2,107 1,069 986 873 828 775
'Source: ABC Circulation Audit, 2009 1/2 page 1,317 668 616 546 517 484
1/3 page 1,054 534 493 436 414 388
1/4 page 790 401 370 327 310 291
1/6 page 527 267 246 218 207 194
1/8 page 359 182 168 149 141 132
1/12 page 263 134 123 109 103 97
Strip DT 483 245 226 200 190 178
Zone Z
Thursday
lx 6x 13x 26x 39x 52x
-- .J Full page $1,754 $1,285 $1,114 $857 $823 $771
~) 2/3 Page 2,497 1,367 1,276 1,130 1,045 960
1/2 page 1,561 854 797 706 653 600
1/3 page 1,249 684 638 565 523 480
1/4 page 936 513 478 424 392 360
1/6 page 624 342 319 283 261 240
1/8 page 426 233 217 193 178 164
1/12 page 312 171 159 141 131 120
Strip DT 572 313 292 259 239 220
Sunday
1x 6x 13x 26x 39x 52x
Full page $1,901 $1,375 $1,157 $917 $ 880 $825
2/3 Page 2,895 1,468 1,354 1.199 1,137 1.065
1/2 page 1.809 918 846 750 711 666
1/3 page 1,447 734 677 600 569 532
1/4 page 1,086 551 508 450 426 399
ZONES 1/6 page 724 367 339 300 284 266
ZONE 1: Homestead, Florida City, South Dade, West Kendall, Redland, Country 1/8 page 493 250 231 204 194 182
Walk, Kendale Lakes 1/12 page 362 184 169 150 142 133
Zone 2: Coconut Grove, Coral Gables, South Miami, Pinecrest, Palmetto Bay, Cutler Strip DT 663 336 310 275 261 244
Bay Killian, Richmond Heights
Zone 3: Doral, Miami Springs, Sweetwater, West Miami, Medley, Westchester,
Virginia Gardens
Zone 4: Miami, Key Biscayne, Upper East Side, Overtown, Liberty City, Miami Shores
EI Portal. Biscayne Park
Zone 5: Hialeah, Miami Gardens, Opa-Iocka, Miami Lakes, Hialeah Gardens
Zone 6: Aventura, North Miami, North Miami Beach
Highland Lakes, Miami Beach, Surfside, N. Bay Village, Bal Harbour, Bay Harbor
Islands, Golden Beach, Fisher island, Sunny Isles
!i~~~}acral~ tD
Zone 3 Zone 5
Thursday Thursday
1x 6x 13x 26x 39x 52x 1x 6x 13x 26x 39x 52x
Full page $809 $593 $514 $395 $380 $356 Full page $809 $593 $514 $395 $380 $356
2/3 Page 1,152 631 589 521 482 443 2/3 Page 1,152 631 589 521 482 443
1/2 page 720 394 368 326 301 277 1/2 page 720 394 368 326 301 277
1/3 page 576 315 294 261 241 221 1/3 page 576 315 294 261 241 221
1/4 page 432 237 221 196 181 166 1/4 page 432 237 221 196 181 166
1/6 page 288 158 147 130 121 111 1/6 page 288 158 147 130 121 111
1/8 page 196 108 100 89 82 76 1/8 page 196 108 100 89 82 76
1/12 page 144 79 74 65 60 55 1/12 page 144 79 74 65 60 55
Strip DT 264 145 135 120 111 102 Strip DT 264 145 135 120 11l 102
Sunday Sunday
lx 6x 13x 26x 39x 52x 1x 6x 13x 26x 39x 52x
Full page $1,164 $842 $709 $561 $539 $505 Full page $1,164 $842 $709 $561 $539 $505
2/3 Page 1,772 899 829 734 696 652 2/3 Page 1,772 899 829 734 696 652
1/2 page 1,108 562 518 459 435 407 1/2 page 1,108 562 518 459 435 407
1/3 page 886 449 415 367 348 326 1/3 page 886 449 415 367 348 326
1/4 page 665 337 311 275 261 244 1/4 page 665 337 311 275 261 244
1/6 page 443 225 207 184 174 163 1/6 page 443 225 207 184 174 163
1/8 page 302 153 141 125 119 111 1/8 page 302 153 141 125 119 11l
1/12 page 222 112 104 92 87 81 1/12 page 222 112 104 92 87 81
Strip DT 406 206 190 168 160 149 Strip DT 406 206 190 168 160 149
Zone 4 Zone 6
Thursday Thursday
1x 6x 13x 26x 39x 52x 1x 6x 13x 26x 39x 52x
Full page $1,168 $856 $742 $571 $548 $514 Full page $1.428 $1,047 $907 $698 $670 $628
2/3 Page 1,663 911 850 753 696 639 2/3 Page 2.033 1,113 1,039 920 851 782
1/2 page 1,040 569 531 470 435 400 1/2 page 1,271 696 649 575 532 489
1/3 page 832 455 425 376 348 320 1/3 page 1,017 557 519 460 425 391
1/4 page 624 341 319 282 261 240 1/4 page 762 417 390 345 319 293
1/6 page 416 228 212 188 174 160 1/6 page 508 278 260 230 213 195
1/8 page 284 155 145 128 119 109 1/8 page 347 190 177 157 145 133
1/12 page 208 114 106 94 87 80 1/12 page 254 139 130 115 106 98
Strip DT 381 209 195 173 160 147 Strip DT 466 255 238 211 195 179
Sunday Sunday
1x 6x 13x 26x 39x 52x 1x 6x 13x 26x 39x 52x
Full page $1,526 $1,104 $929 $736 $706 $662 Full page $1,688 $1,221 $1,028 $ 814 $782 $733
2/3 Page 2,323 1,178 1,087 962 913 855 2/3 Page 2,570 1.303 1,202 1,065 1.010 945
1/2 page 1.452 736 679 602 570 534 1/2 page 1,606 815 752 666 631 591
1/3 page 1.162 589 543 481 456 427 1/3 page 1,285 652 601 532 505 473
1/4 page 871 442 408 361 342 320 1/4 page 964 489 451 399 379 355
1/6 page 581 295 272 241 228 214 1/6 page 643 326 301 266 252 236
1/8 page 396 201 185 164 156 146 1/8 page 438 222 205 182 172 161
1/12 page 290 147 136 120 114 107 1/12 page 321 163 150 133 126 118
Strip DT 532 270 249 221 209 196 Strip DT 589 299 276 244 231 217
2/10 R5
All Miami-Dade Zones Contract Fulfillment
Thursday Advertisers can fulfill their contracts as shown below:
1x 6x 13x 26x 39x 52x 6x commences with first insertion date, expires 13 calendar weeks
Full page $5,888 $4,316 $3,740 $2,877 $2,762 $2,590 13x commences with first insertion date, expires 26 calendar weeks
2/3 Page 8,384 4,590 4,284 3,794 3,509 3.223 26x commences with first insertion date, expires 52 calendar weeks
1/2 page 5,240 2,869 2,678 2,372 2,193 2,015 52x commences with first insertion date, expires 52 calendar weeks
1/3 page 4,192 2,295 2,142 1,897 1,754 1,612 Each insertion will be counted towards contract fulfillment. If advertiser publishes
1/4 page 3,144 1,721 1,607 1,423 1,316 1,209 three (3) ads in different zones on same day, each ad will count towards contract
1/6 page 2,096 1,148 1,071 949 877 806 fulfillment. Frequency is based on the number of ads. Advertisers can run any
1/8 page 1,429 782 730 647 598 549 modular ad size.
1/12 page 1,048 574 536 474 439 403
Strip DT 1,921 1,052 982 870 804 739 Restaurant Business Builder
Sunday The perfect restaurant advertising solution delivering the best results for your
1x 6x 13x 26x 39x 52x restaurant by reaching the market and your neighborhood consistent, easy and
Full page $7,504 $5,428 $4,567 $3,618 $3,474 $3,257 affordable. Package rates include Miami-Dade Neighbors, Viernes, one Miami-Dade
2/3 Page 11,424 5,794 5,345 4,733 4,488 4,202 Neighbors zone and 30-day ad link on miamLcom.
1/2 page 7,140 3,621 3,341 2,958 2,805 2,627 2 col. X 5" 3 col. X 5"
1/3 page 5,712 2,897 2,672 2,366 2,244 2,101 13 x B/W $374.00 $478.00
1/4 page 4.284 2,173 2,004 1,775 1,683 1,576
1/6 page 2,856 1,448 1,336 1,183 1,122 1,051 26X B/W 305.00 388.00
1/8 page 1,947 988 911 807 765 716 Annual 48X B/W 275.00 348.00
1/12 page 1,428 724 668 592 561 525
Strip DT 2,618 1,328 1,225 1,085 1,029 963 Auto Aftercare
An Auto Care ad (2 col x 5" B&W) can be placed in Wednesday's EI Nuevo Herald
Buy all 6 Miami-Dade neighbors zones and save and one Miami-Dade Neighbors zone on Thursday and Sunday as low as $260
No other discounts apply (26x). Package price includes 3D-day adlink on MiamiHerald.com Cars channel.
- Multiple zone discounts do not apply Each additional Miami-Dade Neighbors zone on Thursday and Sunday $80.00.
- Academic rate 13x
- Charity rates 52x lX 6X 13X 26X
- Political/Advocacy rates 26x $355 $320 $290 $260
Color Rates Per Zone Everything for Kids
1 Color Full Color An Everything for Kids ad (2 col x 5" B&W) can be placed in Wednesday's EI Nuevo
Greater than 1/2 to full page $100 $250 Herald and one Miami-Dade Neighbors zone on Thursday and Sunday as low as
Less than 1/2 to 1/4 page 50 125 $260 (26x). Package price includes 30-day ROS adlink on MomsMiamLcom. Each
Less than 1/4 page 35 85 additional Miami-Dade Neighbors zone on Thursday and Sunday $80.00.
Charity and Non-for Profit Rates
Billed at the 52x Miami-Dade Neighbors rate.
lX
$355
6X
$320
13X
$290
26X
$260
Political Advocacy Rates
Billed at the 26x Miami-Dade Neighbors rate.
Health & Fitness
Academic Rates
Multiple Zone Discounts
A Health and Fitness ad (2 col x 5" B&W) can be placed in Wednesday's EI Nuevo
Herald and one Miami-Dade Neighbors zone on Thursday and Sunday as low as
$260 (26x). Package price includes 30-day adlink on MiamiHerald.com Living
Channel. Each additional Miami-Dade Neighbors zone on Thursday and Sunday
$80.00.
Billed at the 13x Miami-Dade Neighbors rate.
.Run in two zones and receive a 5% discount in each zone.
.Run in three to five zones and receive a 10% discount in each zone.
.Multiple zone ads will count towards contract fulfillment.
. To receive multiple zone discount, ads must be the same size and same copy in
each zone.
lX
$355
6X
$320
13X
$290
26X
$260
2/10 R5
Monroe County Zoned Editions
The Miami Herald and its parent company, The McClatchy Co., own two newspapers
in the Florida Keys that mainland advertisers can use to reach Monroe County's
85,000 permanent residents.
The Florida Keys Keynoter, published Wednesday and Saturday mornings, circulates
throughout the Keys from Key Largo to Key West. The Reporter, published
Thursdays. circulates in the Upper Keys.
On Wednesdays, The Miami Herald offers a special combo buy: for just $2.50 per
column inch over the Keynoter's regular rate, advertisers can reach more than
48,000 consumers throughout the Keys with an ad in both the Keynoter and The
Miami Herald's Keys Edition. The Saturday combo rate is $9.50 per column inch
over the Keynoter rate.
An advertiser can reach consumers throughout the Keys as well as Cutler 8ay,
Florida City. Goulds, Homestead, Naranja, Perrine and the Redlands. If an advertiser
has a location only in the Keys and runs in the Keynoter and Reporter first, The
Miami Herald offers a pick-up combo buy into the South Dade Neighbors on
Thursdays or Sundays at $8.00 per column inch. The copy, size and text of the ad
may change. See Miami-Dade Neighbors for modular sizes.
Contact Information
For more information on these and other Miami Herald products, contact your
Miami Herald representative or call our Retail Advertising Offices:
Mai n Office .............................................. ............................. ............ ..........800-766- 2820
Broward Co unty ............................................................... ............... ........... 954-538-7227
Palm Beach County................................................................ 800-295-5185 Ext. 7227
EI Nuevo Herald ........................................................................................ 305-376-2058
Email......................................................................................adinfo@miamiherald.com
Be sure to visit MiamiHeraldAdvertising.com.
All rates current at time of publication.
Miscellaneous Notes
For information regarding contracts/policies/terms, please refer to contracts
Policies/Terms rate card (Hl).
For information regarding deadlines. please refer to Deadlines rate card (H2).
For information regarding mechanical requirements, please refer to Mechanical
Requirements rate card (H3).
Rates, unless otherwise indicated. are ffat rates. All references to ''The Miami Herald",
"The Herald" and "Herald" pertain to domestic U. S. editions of The Miami Herald.
Advertising in el Nuevo Herald may be purchased separately or in tandem with other
MHMC products.
Mechanical Specifications
Full Page
6 col x 10"
2/3 Page Half Page Horizolllal Half Page Vertical
4colx10" 6 col x5" 3colx10"
1/3 Page Horizontal 1/4 Page 1/6 Page
4 col x5" 3 colx5" 2 col x5"
1/8 Page
3 col x 2.50"
1/12 Page
1 colx5"
1/12 Page
2col x 2.5"
2/10 R5
Preview
Page 1 of 1
City of Sunny Isles Beach
18070 Collins Avenue
Sunny Isles Beach, Florida 33160
(305) 947-0606 City Hall
(305) 949-3113 Fax
MEMDRANQUM
TO:
The Honorable Mayor and City Commission
FROM:
Jane A. Hines, CMC, City Clerk
DATE:
10/20/2011
RE:
Agreement with The Miami Herald for Advertising Services
RECOMMENDATION:
It is recommended that the City Commission adopt the attached Resolution approving an
agreement with The Miami Herald with option for a second year, for advertising services.
REASONS:
The City has been under contract with TheMiami Herald for several years as there are
legal obligations that require us to use The Miami Herald or Neighbors section for legal
public noticing. Additionally when Special City Commission Meetings are scheduled, we
do not have much flexibility to use other publications and still meet the noticing
deadlines.
Also, the Cultural & Human Services department advertises to promote special events
and other activities and the Human Resources department advertises job postings.
Given the fact that several times a year we use The Miami Herald, by signing a volume
contract rate Agreement we can achieve a discount in the advertising rates.
The estimated annual cost of advertising with Miami Herald is $30,000.00,
FUNDING SOURCE:
Funding is available in account number 10-516-5480 for $20,000; 10-518-5480 for
$5,500; and 10-572-5578 for $4,500
ATTACHMENTS:
. Resolution
. Agreement
http://sibagenda,sibfl,net/agendaJPreview.aspx?I temID=603 &MeetingID=O&MeetingDat... 10/13/2011