HomeMy WebLinkAboutReso 2012-1946RESOLUTION NO. 2012- lJ l
A RESOLUTION OF THE CITY COMMISSION OF THE CITY OF SUNNY
ISLES BEACH, FLORIDA, AUTHORIZING THE NOT TO EXCEED
AMOUNT FROM THIRTY THOUSAND DOLLARS ($30,000.00) TO
FORTY -ONE THOUSAND DOLLARS ($41,000.00) WITH THE MIAMI
HERALD PUBLISHING COMPANY FOR RETAIL ADVERTISING
SERVICES; AUTHORIZING THE CITY MANAGER TO DO ALL THINGS
NECESSARY TO EFFECTUATE THIS RESOLUTION; PROVIDING FOR
AN EFFECTIVE DATE.
WHEREAS, The Miami Herald is a major daily newspaper in South Florida that also
publishes the Neighbors section twice a week; and
WHEREAS, since the City's incorporation, we have complied with various State public
noticing requirements by placing legal notices as ads in either The Miami Herald, Neighbors or
Metro sections, and for the required Spanish language election notices, in El Nuevo Herald, and
WHEREAS, on October 20, 2011 via Resolution No. 2011 -1790, the City Commission
entered into a retail, annual volume contract rate to advertise in The Miami Herald to allow the
City to achieve a rate discount, with option for a second year, in an amount not to exceed Thirty
Thousand Dollars ($30,000.00); and
WHEREAS, due to an increase in demand of advertising services, an additional Eleven
Thousand Dollars ($11,000.00) is needed to legally comply with statutory obligations to inform
our residents and property owners of City Commission public hearings, a Special Edition entitled
"Where You Live" commemorating the City's 15th Anniversary, and other related matters
regarding the City.
NOW THEREFORE, BE IT RESOLVED BY THE CITY COMMISSION OF THE
CITY OF SUNNY ISLES BEACH, FLORIDA, AS FOLLOWS:
Section 1. Approval of Authority. The City Commission hereby approves the authorization
to increase the not to exceed amount from Thirty Thousand Dollars ($30,000.00) to Forty -One
Thousand ($41,000.00) with the Miami Herald Publishing Company for retail advertising
services.
Section 2. Authorization of City Manager. The City Manager is hereby authorized to do all
things necessary to effectuate this Resolution.
Section 4. Effective Date. This Resolution will become effective upon adoption.
PASSED AND ADOPTED on this 19th day of July 2012.
R2012- Miami Herald Advertising Srvs Increase Page I
ATTEST:
hLA4__)
Jane A. Hines, CMC, City Clerk
TO FORM AND
[FANCY:
Attorney
Seconded by:
Vote: S —()
Mayor Edelcup /(Yes)
Vice Mayor Thaler (Yes)
Commissioner Aelion Yes)
Commissioner Gatto _)
Commissioner Scholl �; (Yes (Yes)
R2012- Miami Herald Advertising Srvs Increase Page 2 of 2
(No)
(No)
(No)
(No)
(No)
" "Y rat City of Sunny Isles Beach
w 18070 Collins Avenue
U Sunny Isles Beach, Florida 33160
(305) 947 -0606 City Hall
(305) 949 -3113 Fax
MEMORANDUM
TO: The Honorable Mayor and City Commission
FROM: Jane A. Hines, CMC, City Clerk
DATE: 7/19/2012
RE: Authorizing an Increase with the Miami Herald Publishing Company for
Retail Advertising Services
RECOMMENDATION:
It is recommended that the City Commission adopt the attached Resolution authorizing
an increase for retail advertising services with the Miami Herald Publishing Company.
REASONS:
The City has been under contract with the Miami Herald Publishing Company for several
years as there are legal obligations that require us to use The Miami Herald or Neighbors
section for legal public noticing. Additionally when Special City Commission Meetings
are scheduled, we do not have much flexibility to use other publications and still meet the
noticing deadlines. On October 20, 2011 via Resolution No. 2011 -1790, the City
Commission entered into a retail, annual volume contract rate to advertise in The Miami
Herald to allow the City to achieve a rate dscount, with option for a second year, in an
amount not to exceed Thirty Thousand Dollars ($30,000.00)
Due to an increase in demand of advertising services, an additional Eleven Thousand
Dollars ($11,000.00) is needed to legally comply with statutory obligations to inform our
residents and property owners of City Commission public hearings, a Special Edition
entitled "Where You Live" commemorating the City's 15th Anniversary, and other
related matters regarding the City.
FUNDING SOURCE:
Funding is available in the respective departments' advertising budget.
ATTACHMENTS:
Resolution
Agenda Item No.I OP \nDate 7/19/2012
220