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e e ® D ORIGINAL ® Sunny 111 ttt11113103 Received M ° " ' OCT 3 1201 City of Sunny Isles Beach Office of the City Clerk ® REQUEST FOR PROP SAL ® c ".•,,,4-,:,‘,.. . / ,3.`�A• 1,415. z. • - : r ._•.. rl ® E'E�- J 'may`:-. - •�.^ `, .....,�! -d- `4 yr. p 3 " • ,- s*-'r -- ® _a z--.:762l .. "M�yy�' .,n 1 '.i cy _ F _ 3' ai `s yfy `Si' }Tt`f ;z*-� l ---.47:r- ,§ off. • 4 �t., f 3!- '^ 'f,.-#.1-,4",,,-te '-'� y ® _,, • T _. es*•_ t'� 4_-_>;�±i,`..t r� �2��� :�� { �, .- �. � ��� ;" � c`�� ���`^'�.., �� te.o =' 4 .�.aGosi .ar �gi 4 tar ? *:' _. . ..„...i213-..-J....__ - __ �' : : ter,— s —.+.. 70 _ 47` ,ei :6 -y 'x.�+, ti :r t +-s. '_ ° a°:!�, ""`iS .,- • ■t;in, it i '•1.0 ! . ® " r ..?'IC`F •-•�f ���.i'„ . v —.. /..!"2.7.17101111 mu iAlal ielvi at`oas :w� .T1 yyeq� ' T •-,, Tis "'. ,�. 'd■mtN.IttIn71i1►1Ytee.tglsIit:11am11t N•,�F �'.,,_ _�-J ' x .71 of _- ....L �..`/B _ _:77.7- :'-'._-''''.--:"-",--,,. .'-',-.:., < r 3 ® - = a ._ 3' y o i11a( / r- iii - _- ,Ie, tom`--�� -.�.., �" si •. - `.' -�^" v.«mss.- - - yi ' } ,_ "f'L---tet" „,,..„1,---„,..-. {1. `T jy/ ,..73,..-.-. ..1.,,,,,,L L"r 1 c "ck�= `�' •••• - ai " m_ �f p "_� _ C ) •.,' •• ..® _ E. ,i- - td, ..d -7c;- _itri----=-1—‘.„-„:- , TURNER • ® a fahlgren mortine company 0 .0 0 0 0 0 0 J TURNER 0 a fahlgren mortine company ® ' • October 31st, 2017 Dear.City.pf Sunny Isles Beach, Thank you-for considering TURNER in your RFP process to support the City of Sunny Isles Beach public relations and travel trade efforts. Our team couldn't be more excited about the opportunity to represent such a special destination; we've spent significant time in Sunny Isles Beach and would be honored to help tell your story far and wide. 0 TURNER is a full-service public relations, travel trade, social media and digital communications firm representing some of the world's best destinations, resorts and brands. We specialize in tourism, travel and active lifestyle brands. (The places you want go and the items you need in your suitcase.)Our client roster includes a deep bench of DMOs including Alberta,Albuquerque, Bermuda, Cheyenne, Estes Park, Nebraska,Toronto, Utah, San Luis Obispo and South Walton. TURNER was founded in 1997(we're also celebrating our 20 year anniversary this year) in Denver,CO, and we have now have offices in New York, NY; Chicago, IL; and Miami, FL to best service our worldwide clients. 0 You will find through this document that one of our key specialties is generating positive, quality and continual media coverage for tourism destinations, often reshaping and expanding perceptions for travelers.We are active members of key industry and media organizations including PRSA Travel&Tourism (our division lead, Angela Berardino, serves on the Board); SATW; ATTA; TMAC, TravelMassive, NASJA and participate at the annual IPW media marketplace. We're also well connected in the travel trade space and will leverage our pre-qualified relationships to benefit Sunny Isles Beach. In making a decision to hire TURNER,you will have the great fortune of having a team that has a true passion for the City. Lauren Ryback(our New York office) has a family condominium in Sunny Isles Beach in Jade Ocean I and has direct ties to the City. I personally have worked in partnership with your team from 2011-2015 at my previous agency,where I was responsible for shaping and rolling out the City's PR program. On a more personal level, I was married on your beautiful beachfront in September 2016, allowing my husband and Ito share the beauty of Sunny Isles Beach with the people that matter most to us. As you can see,you will have a core team that lives and breathes your brand,who will be enthusiastic about innovating and telling fresh stories and maximizing your investment in PR and Travel Industry Relations with ZERO ramp up time. We are confident that our approach will position Sunny Isles Beach positively, increasing visitor arrivals and spending and boosting'awareness of the City as a top choice among the travel trade and meetings industry.As such, we would be honored to represent the City of Sunny Isles Beach! 0 Thank you for this opportunity and for your consideration of TURNER. 0 Best Regards, fiottatk4,70 .-L... Naureen M. Kazi Vice President,TURNER 0 0 0 • TURNER 2 RFP: 17-10-01 0 • e 1 . . 1 • TABLE OF CONTENTS ® TABLE OF CONTENTS O 5 Corporate Background 5 Name of Agency/Company • e5 Company Locations 5 Internet Web Site e 5 Details of Entity Business Structure 5 Date Established ® 6 Business licenses 8 Headquarters Information ® 8 Litigation ® 8 Proof of insurance 9 Number of Employees e 10 2.Qualifications 10 Qualifications O 12 Turner's Qualifications For This RFP _ 14 Working Relationships-Key Markets ® 14 New York 14 Miami ® 14 Chicago 14 Other key markets:Denver+Texas(Dallas/Houston/Austin) ® 14 Southern California(LA/San Diego) ® 15 Proposed Services 18 Current Major Accounts ® 20 Past Corporate Client Experience 20 Other Relevant Experience ® 23 Brand Marketing&PR Experience 24 Clients Added&Lost ® 26 Add-Value Benefits 28 3.Staffing ® 31 4.Approach/Methodology 31 Methodologies and approaches used in achieving tasks ® 32 PR Plan&Outline 32 Step One:Define Program Objectives ® 33 Step Two:Develop Tailored Strategies for Sunny Isles Beach ® 34 Step Three:Define Sunny Isles Beach's Narratives 38 Step Four:Execute Integrated Campaigns/Plan ® 38 Integrated Calendar 39 Media pitching ® 41 Media Familiarization(FAM)Trips 43 Step Five:News Bureau Basics 0 44 Step Six:Travel Trade Relations 44 Step Seven:Monitor,Measure,Report e46 Overall organization to completing the project 47 Ability to meet desired timelines and deadlines e 48 5.Financial Background 73 6.Agency Billings ® 74 7.Creative Ability e 81 8.Strategic Thinking 81 Domestic and Canadian Consumer Media Placements and Promotions ® 83 Travel Trade/Meeting Industry Placements 84 Issues Management Examples e 88 Research 88 Key Target Audiences e 89 Social Media PR 90 Creative Alliances/Sponsorships ® 91 Strategic Management 92 9.Cost of Services O 95 10.References ® 98 11.Contract Forms e TURNER 3 --- RFP: 17-10-01 0 • ® CORPORATE BACKGROUND 1 • • • CORPORATE BACKGROUND oD ® Proposer details on the corporation's background and eoch known subcontractor, its size, and resources. In response to this Proposal, all Proposers must provide the following: • e NAME OF AGENCY/COMPANY C (including any"Doing Business As"names) • Turner Public Relations,Inc.,dba TURNER COMPANY LOCATIONS C including oll branches • Miami,FL • Additional Offices: TURNER New York C 250 West 39th Street, Floor 16 • New York, NY 10018 ® SECONDARY SUPPORT OFFICES(AS NEEDED): • • Denver,CO • Chicago,IL • • Our parent company, Fahlgren Mortine, has seven(7)offices in the U.S.to include Columbus, • Cleveland,and Dayton,OH;Charleston,WV; Boise,ID; Lexington, KY;and Myrtle Beach, SC. • INTERNET WEB SITE • Address(if any) • www_turnerpr.com • DETAILS OF ENTITY BUSINESS STRUCTURE • (Corporation, Partnership, LLC) C TURNER was established on March 15,1997 as an S Corporation.On Jan.1, 2014 TURNER became • an independent,wholly-owned subsidiary of Fahlgren Mortine(a C Corporation),an operationally C excellent integrated marketing and communications firm with 7 offices nationwide. TURNER operates autonomously and from separate geographic locations. • • DATE ESTABLISHED March 15,1997 C • TURNER 5 RFP: 17-10-01 0 8 1 CORPORATE BACKGROUND 0 0 0 BUSINESS LICENSES Evidence that your firm and/or persons performing the work ore licensed to do business in the State of Florida. } g Divo Jtt of I rr 5' 14 .®r ..CJVPDP,�� rr �?r 0 C an of/Ic/al zrutcc of Florida weirsitt Department of State / Division of Corporations / Search Records / Detail By Document Number/ Detail by Entity Name Foreign Profit Corporation FAHLGREN,INC. 9 Filing Information Document Number F94000005029 FEI/EIN Number 55-0736802 Date Filed 09/28/1994 State WV Status ACTIVE Last Event NAME CHANGE AMENDMENT Event Date Filed 12/13/1995 Event Effective Date NONE Principal Address 200 SW FIRST AVENUE SUITE 950 FT.LAUDERDALE,FL 33301 0 Changed:05/18/2009 Maili g Address 4030 Easton Station Suite 300 Columbus,OH 43219-7012 9 Changed:01/27/2016 Registered Agent Name&Address Ordonez,Kristen 200 SW FIRST AVENUE SUITE 950 FORT LAUDERDALE,FL 33301 Name Changed:01/27/2016 Address Changed:05/18/2009 Officer/Director Detail Name&Address 0 0 TURNER 6 -- RFP: 17-10-01 9 ® I . . • - • • CORPORATE BACKGROUND 11 • $ Title CEO ® MORTINE,NEIL 4030 EASTON STATION SUITE 300 ® � COLUMBUS,OH 43219 $ Title CFO ® HOLBERT,BRENT L 4030 EASTON STATION SUITE300 ® COLUMBUS,OH 43219 $ Title C • FAHLGREN,JOHN ® 4030 EASTON STATION SUITE 300 COLUMBUS,OH 43219 Title VP • Ordonez,Kristen ® 200 SW FIRST AVENUE,SUITE 950 FORT LAUDERDALE,FL 33301 • Annual Reports ® Report Year Filed Date $ 2015 03/18/2015 2016 01/27/2016 $ 2017 02/03/2017 • pocument Images ® 92/030017—ANNUAL REPORT View image in PDF format 0127/2016—ANNUAL REPORT View image in PDF formal ® 93/182015--ANNUAL REPORT View image in PDF format ® i 04108,7014—ANNUALBEPORT View image in PDF format 04/152013—ANNUAL REPORT View image in PDF format O I 04/112012--ANNUAL REPORT View image in PDF format 9422/2011—ANNUAL REPORT View image in PDF format• i 02252070--ANNUAL REPORT View image in PDF lomat ® 05/182009—ANNUAL REPORT View image in PDF format 02/1712009—ANNUAL REPORT View image in PDF format • 04282008—ANNUAL REPORT View image in PDF format ® � 0423/2007—ANNUAL REPORT View image in PDF format j 04242006--ANNUAL REPORT View image in PDF format e04/182005—ANNUAL REPORT View image in PDF format 04/192004—ANNUAL REPORT View image in PDF format O 94212003—ANNUAL REPORT View image in PDF format 0424/2002—ANNUAL REPORT View image in PDF format 94262001--ANNUAL REPORT View image in PDF format • 06/707000—ANNUAL REPORT View image in PDF format 04mn998—ANNUAL REPORT very in-Lege in POE rn,.,.nt ® 05/19/1998--ANNUAL REPORT View image in PDF format ® i 0430%1997—ANNUAL REPORT Uew image in PDF format 02/01/1996—ANNUAL REPORT View image in PDF format 0628/1995—ANNUAL REPORT Vow image in PDF format • TURNER -- 7 -- ---- RFP: 17-10-01 0O do 1 CORPORATE BACKGROUND 0 0 HEADQUARTERS INFORMATION Home office address and telephone number, and local address and phone number New York 250 W 39th St.,Floor 16 New York,NY 10018 212.889.1700 0 LITIGATION List of any outstanding litigation that would threaten the viability of the firm or the performance of this contract 0 TURNER has no outstanding litigation at the present time. PROOF OF INSURANCE Indication of how long it would take to implement service after authorized to begin 0 240277 00) A�® CERTIFICATE OF LIABILITY INSURANCE DATE(MM/DD/YYYY) 10/18/2017 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER.THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED 0 REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must have ADDITIONAL INSURED provisions or be endorsed. If SUBROGATION IS WAIVED,subject to the terms and conditions of the policy,certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsementis). PRODUCER CONTACT Rebekah Canada NAME: 614-228-5565 PHONE FAX (NC,No,Eat):614-324-2800 I(Ac�:855-330-9357 Wells Fargo Insurance Services USA,Inc. E-MAIL DD ESS: rebekah.c.canada@wellsfargo.com 580 N.4th St,Suite 400 INSURER(S)AFFORDING COVERAGE NAIC U Columbus,OH 43215 INSURER A National Fire Ins.of Hartford-A CNA Co. 20478 INSURED INSURER B: Continental Insurance Company 35289 Fahlgren,Inc. INSURERc: AXIS Insurance Company 37273 4030 Easton Station,Suite 300 INSURER D: INSURER E: Columbus OH 43219-7012 INSURER F: _ COVERAGES CERTIFICATE NUMBER: 12356061 REVISION NUMBER:See below THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT,TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN,THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. ILTR TYPE OF INSURANCE ADDL INSD SWVD UBRI POLICY NUMBERPOLICY EFF POLICY EXP LIMITS (MM/DD/YYYYI (MM/DD/YYYY) X COMMERCIAL GENERAL LIABILITY EACH OCCURRENCE 5 1,000,000 A X 6046418972 04/01/2017 04/01/2018 -DAMAGE (E occurrence) CLAIMS-MADE I X OCCUR PREMISESS(Ea occourrence) $ 1,000,000 IMED EXP(Any one person) 5 15,000 I PERSONAL&ADV INJURY 5 1,000,000 I GEN'L AGGREGATE LIMIT APPLIES PER: GENERAL AGGREGATE $ 2,000,000 X POLICY I 78: I LOC PRODUCTS-COMP/OPAGG $ 2,000,000 X OTHER OH P.WA Stop Gap OH 8 WA Stop Gap 5 1,000,000 AUTOMOBILE LIABILITY COMBINED SINGLE LIMIT $ 1,000,000 A 6046418924 04/01/2017 04/01/2018 (Ea accident) L—ANY AUTO BODILY INJURY(Per person) $ OWNED SCHEDULED BODILY INJURY(Per accident) 5 AUTOS ONLY AUTOS X HIRED I- - AUTOSO LY PROPERTY DAMAGE 5 _AUTOS ONLY AUTO$ONLY (Per accident) I x HCPD-$50,001 X HCPDdeducti DED:COMP$100,COLL$1,00 $ 0 0 TURNER 8 - __-- REP: 17-10-01 • I • CORPORATE BACKGROUND 1 • O ® B ! x J UMBRELLA UAB J OCCUR 6046418955 04/01/2017 04/01/2018 EACH OCCURRENCE 5 15000,000 II EXCESS LIAB I I CLAIMS-MADE AGGREGATE S 15,000,00 ® I I I DED I I RETENTION5 I S WORKERS COMPENSATION j STATUTE I I I ERH ® AND EMPLOYERS'LIABILITY Y 1 N — ANYPROPRIETOR/PARTNER/EXECUTIVE I I N/A E.L.EACH ACCIDENT I OFFICERAIEMBER EXCLUDED? I (Mandatory in NH) E.L.DISEASE-EA EMPLOYEE!5 ® N yes describe under - - DESCRIPTION OF OPERATIONS beb c E.L.DISEASE-POLICY LIMIT I S C Media/Advertising E&O MCN000254881701 04/01/2017 04/01/2018 Si,000,000 Each Loss/52,000,000 Aggregate 525,000 SIR ® DESCRIPTION OF OPERATIONS I LOCATIONS I VEHICLES IACORD 101.Additional Remarks Schedule,may be attached if more space is required) Certificate holder is named as additional insured as it relates to general liability in accordance with the terms and conditions of the policy. Certificate holder ® is provided 30 days notice of cancellation in accordance with the terms and conditions of the policy. • • CERTIFICATE HOLDER CANCELLATION ® City of Sunny Isles Beach SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE ® SunnyIsles Beach Government Center THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN ACCORDANCE WITH THE POLICY PROVISIONS. 18070 Collins Avenue ® Sunny Isles Beach,FL 33160 AUTHORIZED REPRESENTATIVE The ACORD name and logo are registered marks of ACORD ©1988-2015 ACORD CORPORATION. All rights reserved. ® ACORD 25(2016/03) rn.c.n...,..+e.<w_.m.12359o53.4.3 on 10/1e2317, • ® CID:240277 SID:12356061 Certificate of Insurance (Con't) • i ® OTHER Coverage ® INSR TYPE OF INSURANCE ADDL WVD POLICY NUMBER EFFECTIVE DATE EXPIRATION DATE LIMIT LTR INSR SUBR (MM/DD/YY) (MM/DD/YY) O i C 080/EPLI/Fiduciary MCN7736341012017 04/01/2017 04212018 $1,500,000 ® I C CRIME MCN7736341012017 04/01/2017 04/012018 51.000,000:310,000 dad. • ® NUMBER OF EMPLOYEES Total number of fulltime employees. ® TURNER currently has 40 full-time employees. • • • ® TURNER ---- 9 RFP: 17-10-01 410 2 QUALIFICATIONS 0 0 i` U ALlFDCATl �� Proposer's relevant experience, qualifications and past performance.An explanation of why the Proposer is the best qualified to perform the contract and demonstrate its qualifications including an item-by-item disclosure outlining how the firm meets or exceeds the requirements of this RFP. TURNER has the deepest bench of niche PR and social media experts anywhere.We work exclusively with travel/tourism and active lifestyle brands.(The places you want to go and the items you need in your suitcase.)We are selective about our client partners—you won't find 300 brands on our roster because every brand we work with is a big deal to our team.While our roots are in media relations, we've certainly evolved with the changing demands of a fast-paced industry. In 2008,we were the first travel PR firm to pioneer a social media division,and today,we offer a blended PR and digital service designed to tell compelling brand stories across paid,earned and owned channels. 0 Our current client roster includes the Destination Marketing Offices(DMOs)of Utah, Nebraska, Albuquerque, Bermuda,Alberta,Toronto, South Walton(FL),San Luis Obispo(CA),Cheyenne(WY) and Estes Park(CO),as well as numerous other travel and hospitality brands.You will find through this RFP that one of our specialties is generating positive media coverage for national and international tourism destinations.Our team is results-focused and has an internal culture focused on proactive media results at all times. 0 0 e 0 C 0 TURNER 10 RFP: 17-10-01 0 ® I . ® QUALIFICATIONS 2 0 0 ® E-® + IEZS3:30 :HOURS , _,„ , _------ - ® E :1 YORE• DENVER •GDIGAGO •MIAMI .: .. .:. .. ._.. ... . .. . . , . :_p4r. ® - -- IN THE PAST YEAR • 150+ 30 2 : ,._ ® 1430 HOURS HIKING, Journalists Trips to different nt Barrels on ® hosted countries the office yBIKI'.N�V-TADDLING -t'''. annually kegerator O FOUNDED 1991 WITH DENVER HO AND NATIONAL • CLIENT BASE IN MULTIPLE INDUSTRIES OPENED NY OFFICE 2005 OPENED CHICAGO OFFICE 2015 0 '95 '00 '05 '10 '15 TURNER • O SPECIALIZED IN OUR INDUSTRIES 2003 FIRST TRAVEL PR FIRM TO START OPENED MIAMI OFFICE 2011 O SOCIAL MEDIA DIVISION 2008 • •® j 90% O } �+ Of clients served�� by more than ® :g • one office •.J°1 leillieti 1 0 0 OA - j "Y� Authentic liFfp3/4_,,,, ,,,,,,..3,,,,t,-.4. , • ,., ,..„,_.., #7 ilk_lirs,...,.__, .. r- 2oaJJe:® 'till ® integrated 1 l� 2 solutions for f��. every client ® ` ® WE REPRESENT ThE 5oip E S 1EST P ® EXEIECES Air LIFEsTyLE LT': ANIS • • O TURNER 11 - RFP: 17-10-01 2 QUALIFICATIONS TURNER'Si'= LOF CATO0NS FOR TRIOS RFS A.Develop and implement a strategic PR plan that G.Must have relationships with local Greater Miami supports the Sunny Isles Beach Miami brand. newsprint i.e.Miami Herald,Miami Today. TURNER has provided a suggested PR plan in this response; it will be further refined and tailored once on underway. We have outlined some of our media relationships in subsequent sections;our team has extensive relationships in B.Consult with City of Sunny Isles Beach and SIBTMC key local outlets. regularly regarding PR strategies and ongoing PR issues. TURNER outlines communications protocol in Section 4. H.Demonstrate creative use of technology and social media to implement PR programs. C.Develop and issue press releases for top events and activities including the Jazzfest in November;and ongoing TURNER has a deep bench of social media experts and releases branding Sunny Isles Beach. utilizes a number of tools to manage influencer programs. We have provided an overview of press releases and media communications in Section 4. I.Provide a 24 hours/365 days per year availability service for issues and crisis management and crisis PR. 3 D.Ongoing communication(e-mail,fax,phone calls, This includes advising City of Sunny Isles Beach and regular mail)to all relevant media throughout U.S., SIBTMC of potentially negative issues in the media and Canada,Latin America and Europe to promote SIB Miami suggesting appropriate strategy,working with SIBTMC developments(news and features),utilizing news releases, on appropriate action to respond to the issue and media tip sheets,fact sheets,etc. training session(s)as appropriate. TURNER will proactively pitch North American media and The TURNER team is fully trained in crisis management and handle in-bound requests from international media.We has worked with clients to strategically navigate through a will also share media materials with Visit Florida and their variety of crisis situations from natural disasters and accidents corresponding international representatives. to CEO discrepancies and product tampering.TURNER will monitor all crisis situations as well as provide strategic E.Develop radio promotions for targeted radio stations communications plans and messaging that incorporates the (with consumer contest promotions),encouraging live use of social media channels to quickly and directly reach remote(s)in SIBTMC without media buy(trade only). consumers and key constituencies.TURNER can provide Emphasis will be on promoting Sunny Isles Beach Summer crisis training to staff,board members and industry partners 40 and the Sunny Isles Beach JazzFest.Agency to secure as well as develop a clear stakeholder communications plan targeted radio stations and SIBTMC will fund appropriate to make sure that in the event of a crisis,messaging is clear, crew expenses in Miami.Visits will require an Agency concise and on-point. representative to accompany the media. TURNER has extensive experience creating radio partnerships; TURNER will provide crisis support as needed,within the we have suggested a small budget to assist in crafting these scope of retained hours.Should a prolonged crisis situation promotions as many stations require a nominal spend. require additional hours,TURNER will create a project brief. F.Develop customized news releases/tip sheets and advise SIBTMC on updating of press kit Materials. We have outlined several ideas for press materials in Section 4. TURNER 12 --...-------__..--.__..__-- RFP: 17-10-01 • I QUALIFICATIONS 2 ® J.Develop and keep current a list of media contacts in O.Represent the SIBTMC and the City in the Media O Canadian,Latin American,and European consumer and Marketplace at IPW. trade media outlets.Said list will be made available to the TURNER will assist with IPW:the 2018 conference is in SIBTMC. Denver,only a few blocks from TURNER's office! ® TURNER uses Cision as our primary media database.We also subscribe to a number of private organizations that give us P.Liaise with SIBTMC member organizations in regards access to supplemental databases,including SATW,ATTA, to developing a strategic PR plan,news releases and tip ® NATJA,TMAC and others.Our media databases include US sheets. and Canadian media contacts. TURNER will gather information as needed;however,we • recommend allocating as much time as possible to proactive ® As a matter of agency protocol,we do not share our media trade and media relations rather than internal meetings. databases with our clients.The information is considered proprietary to our team.However,we will share the O.Restrict operations/no representation of any ® information for any journalist who visits or meets with the competing destinations within at least a(200)mile radius SIBTMC team. of the City of Sunny Isles Beach. ® We understand the competitive limitations and will abide by ® K.Maintain stock of media kits with selected materials, them. Agency-generated releases,fact sheets and photography ® for distribution to media for Agency pitching. R.Securing two appropriate major individual media visits ® TURNER will maintain digital copies of necessary materials throughout the year(consumer contest promotions can be and assist in ensuring copies are loaded into an online press included)in niche markets.Agency to be responsible(with O room,as appropriate. assistance from City of Sunny Isles Beach and SIBTMC ® where appropriate)for suggesting itineraries,soliciting L.Provide regular reports on all secured publicity, participation of high quality consumer and trade media ® including measurements such as circulation,viewership representatives to ensure desired media productivity;and ® and advertising value. managing tour functions to assure success.SIBTMC to We have outlined our detailed approach to measurement in secure hotel accommodations and develop final itinerary- ® Section 4. and in special cases SIBTMC may secure restaurant partners ® and provide ground transportation.Visits may require an M.Must provide a quarterly update report on public Agency representative to accompany the journalist. ® relations to the City of Sunny Isles Beach and SIBTMC. TURNER secures more than 200 media with assignments ® Report to include,media monitoring and reporting on for FAM trips each year.We will secure at least two for this agency generated stories that were pitched. contract. ® TURNER will provide all needed reporting. S.Arrange for 3 familiarization visits by key markets of the N.Agency should be prepared to make at least one travel industry to SIB annually as mutually agreed upon ® In-person presentation of program status annually,to City with the Sunny Isles Beach Tourism and Marketing Council ® at Commission Meetings and to SIBTMC at annual meeting. (SIBTMC)and the City and assist as needed. TURNER will present to the City and relevant partners as We have outlined familiarization in the scope of work of this plan. ® needed. ® T Organize sales calls and media visits in key markets for SIBTMC. ® We have outlined media visits and sales calls in the scope of work of this plan. S TURNER 13 - RFP: 17-10-01 0 2 QUALIFICATIONS 0 0 g'. ORKONG irTELATOONSHOPS - KEY MARKETS Each proposer must submit a list of key markets in which they currently have working relationships. 0 Just as journalists and influencers can be found anywhere, featured multiple activities for the mind&body as some in a different location every month,TURNER has brides prepare for the big day-the pinnacle being relationships everywhere.We live and breathe travel, a C2 x Yoga Sculpt class to get wedding strong. The routinely executing in-market media blitzes for our travel event resulted in seven media placements(7.8 million and lifestyle clients;attending industry conferences across impressions)and included more than 75 consumers. the globe;and traversing to client locations on both media trips and personal excursions. Below is a sample of our OTHER KEY MARKETS: DENVER + market-specific expertise in the United States. TEXAS (DALLAS/HOUSTON/AUSTIN) For Sunny Isles Beach,we suggest considering either NEW YORK Denver(home to dozens of national contributors as well Our HO is located just blocks from The New York as key endemics)or Texas(home to national,luxury and Times,and we know the city inside and out.TURNER in-flight publications). Both markets have much deeper executes annual deskside tours in this market for Utah, media markets than Chicago and will provide a high ROI Albuquerque,Alberta, Estes Park,Toronto and Bermuda, on time and funding.Recent Blitzes:Utah, Texas Feb; with great results stemming from interviews,follow-up, Utah, Denver annually; Travel Alberta, Denver in 2017; and press trips resulting from the meetings. Albuquerque annual Denver;Estes Park, Texas and MIAMI Denver annually TURNER opened our Miami office in 2017 as a strategic SOUTHERN CALIFORNIA move to be closer to media we talk with on daily basis (LOS ANGELES/SAN DIEGO) and to better service our existing and growing portfolio of Caribbean, Mexico and Florida clients. Home to major Los Angeles is a city of distinct neighborhoods,and in nternational hotel brands and media groups alike,we're setting up deskside appointments,it's vital to consider able to leverage our team's strong Miami relationships the distance between meetings. It is therefore beneficial 40 such as Hyatt Latin America, Barcelo Hotel Group,editors to develop smaller,intimate events in central locations at American Airlines'in-flight publications, and influential to ensure media attendance.Recent Blitz:Utah Office freelance writers like Paul Rubio-for media missions and of Tourism(in partnership with Ski Utah);Barcelo Hotel partnerships that deliver results. Group(Media and Travel Trade event series) TURNER hosts a biannual media showroom in Los CHICAGO Angeles at Chateau Marmot,hosting top travel and 0 TURNER opened our Chicago office in 2015 in the lifestyle media with one-on-one appointments over a 0 Gold Coast Neighborhood. The media market has grown two-day period. More than 80 media and influencers smaller over the years,but we often execute two-day attended the event,resulting in coverage in top tours for key clients.Chicago is a strong market to target publications like LA Times,WWD, Daily Mail, People and influencers and a broader view of lifestyle media;also Popsugar,as well as reaching the extensive audiences a place we would recommend combining PR with a of a number of key influencers. 0 consumer stunt. 0 Sample Recent Blitz:Corepower takes on Chicago (They oren't a DMO, but wellness is one of the hottest trends in travel, and we felt this idea translated.)In anticipation of wedding season,TURNER planned and executed a"bachelorette party"for soon-to-be brides and their networks at one of the most iconic Chicago wedding venues—The Galleria Marchetti.The event 0 TURNER 14 RFP: 17-10-01 • • QUALIFICATIONS 2 • PROPOSED SERVIICES • A schedule of proposed services. The schedule should include the Proposer's • understanding of the issues and tasks of the project at hand. • TURNER specializes in promoting destinations,and IMPLEMENTATION: 8 WEEKS+ ® we know that while there are many similarities with From there,we are forever in implementation mode. • DMO organizations(such as stakeholder relations and Once the plan is approved,we execute our ongoing ® board reporting,the restrictions of public funding,and implementation/engagement phase.As a result of nuances in pitching a destination vs.a single hotel or our process,you can be confident we are speaking • attraction),there are also a number of differences when authentically on your behalf and are on-message and it comes to priorities and internal resources.We create a on target with reaching your key audiences.We create development and implementation process to ensure we customized pitches for multiple and various media • strategically introduce/re-introduce Sunny Isles Beach to channels focusing on specific travel topics,trends, the media marketplace with an authentic,knowledgeable ® seasons,and more. voice to achieve quality coverage. ® DEVELOPMENT: 2-8 WEEKS • ® First,TURNER becomes an expert for authentic OUR - Elio RELATIONS • representation.We use our signature process to quickly 3 INCLUDE: learn everything we need to represent the destination. • During this phase,we gather extensive research from MEDIA RELATIONS • your team and other sources.We also hold detailed in-person CAA sessions with your team members in order We're trained like journalists and respected for our • to collect information on priorities,business objectives, national relationships and deliberate,well-researched • challenges and misperceptions,markets and messages, approach.TURNER has established itself as a go-to marketing efforts, partner relations and communications, resource for travel and lifestyle brands among the top ® and more.We typically execute this session on-site editors, freelancers and influencers who drive editorial • combined with site tours and one-to-one interviews with trends.Our outreach yields unmatched results,building key tourism officials and partners.We also spend time at brand awareness,driving sales and inspiring action.Our • the onset of every campaign to define success metrics,so team continually develops new and creative ways to • that we can tailor reporting and measure success in a way work across the changing media landscape,from digital that is meaningful to your business goals. broadcast to visual storytelling.We also execute media • training services for clients to ensure key brand and • Our development timing ranges from 2-8 weeks, message points are clear during speeches and print and depending largely on how quickly we can gather broadcast interviews. • information and assets. During this phase,we also quickly • define any immediate pitching needs to ensure that while INFLUENCER RELATIONS we're in start-up,we aren't missing a beat with pipelining Through both organic and paid influencer programming, • important coverage. we develop and execute customized programs across verticals.Our team is deeply skilled at finding the ® Then,TURNER builds a strategic plan around your right influencers for your brand,and creating lasting • marketing and business goals.Our plan outlines strategic relationships that will deliver results for both you and ® messaging,media targets,timeline,and unique initiatives those who drive your business.When campaigns involve to achieve your goals.We can easily evolve this into paid influencer activation,we negotiate individual • quarterly plans in any template that works for your team; contracts,deliver product and experience,and ensure the ® ideally we are creating a plan that has integration touch campaign adheres to legal requirements. points across PR/Marketing/Social platforms. • • O TURNER 15 — REP: 17-10-01 kv;,° :.:. .._,ss:- ., ,:,, ,..n. ,4,r s,,„, .—...,40 ,; ., +,t74,;0. ,..baa. ..._d ;t,, , ;"i4e. . 4`..41 '_9:,",4 fi`s4t;r rA1 2 QUALIFICATIONS 0 0 PRESS & FAM TRIPS TRAVEL TRADE RELATIONS & The experience is what counts when it comes to DESTINATION REPRESENTATION influencer marketing and public relations.On custom- Building and implementing tailored destination distribution designed press and FAM trips with built-in brand and and marketing campaigns is our forte. Our data-driven product positioning,we show off the most unique travel trade strategies focus not only on increasing aspects of our resort and destination clients,giving product distribution and awareness,but also boosting writers and influencers unforgettable adventures. Press overall sales and consumer bookings.Our campaigns trips are not limited to our travel clients,however–we include a mix of approaches: perception studies, 40 frequently arrange product and gear reviews for our special events and roadshows,cooperative marketing lifestyle portfolio,and in some cases develop creative programs,tradeshow representation and familiarization partnerships to deliver value to multiple clients during and education programs.We also provide strategic a single trip.The result is coverage that inspires and counsel for clients on how to best increase their travel motivates travelers. trade-marketing footprint and B-to-B strategy,always in a EVENTS & SHOWROOMS budget-conscious and market-specific manner. Business is personal for us. In a world filled with screens, CONTENT MARKETING getting face-to-face is still sometimes the best strategy. At TURNER,we develop content plans that integrate Every year,TURNER plans and executes dozens of programs across paid,earned,and owned channels. showroom,branding and consumer events,as well as Our in-house editorial and digital design team produces media days,all of which introduce our clients'collections dynamic,engaging material that resonates with our and destinations to targeted writers,editors,influencers brands'core audiences–including videos,infographics, and bloggers in interactive and memorable ways.We are print and online articles that can be placed across multiple skilled at creative activations in markets of all sizes,and platforms.We also routinely partner with the best writers, r our ideas include a strong social media component to editors,photographers and video production specialists extend events into the digital sphere. who bring niche,endemic expertise to our campaigns. 0 CRISIS COMMUNICATION PARTNERSHIPS We handle the unexpected bumps in the road.TURNER The right collaborations and partnerships create marketing provides rapid,all-encompassing public relations crisis 0 platforms and business opportunities to help brands stand management to help protect,repair and promote clear, out in their categories.TURNER's creative team excels at transparent messaging and a positive brand reputation for finding unexpected partners for our clients,resulting in our clients in a realtime. co-branded marketing programs,fashion capsule collections, 49 CELEBRITY PLACEMENT stand-out service offerings,and most importantly generating incredible media results and viral social campaigns. We can't deny the power of celebrity influence(even as the definition of celebrity is changing quickly).The right, RESEARCH carefully chosen influencer can create invaluable assetsWe conduct a substantial amount of research at the onset for brands among consumers, retailers and stakeholders of an integrated plan,and work with clients throughout our around the globe.TURNER connects brands to the right partnership to benchmark and regularly capture the data celebrities,stylists,and designers to grow markets, needed to turn insights into action. From audience and generating high profile exposure for fashion and luxury competitor analyses to web and social media listening and brands,hotels,and destinations.We also deliver product analytics,we dig deep into market conditions,consumer placement opportunities across major broadcast and behaviors,and constantly shifting trends to help future 40 print outlets,ranging from location shooting to wardrobe proof our clients against their always-evolving business partnerships with major productions. landscape. In tandem with the extensive resources of our parent company, Fahlgren Mortine,we encompass both generative and evaluative areas,with full-spectrum qualitative and quantitative research methodologies. 0 TURNER 16 RFP: 17-10-01 0 0 0 } 0 0 _ - - - - 0 o 0 d - a . . 0 ti• " _ n: R ® z L r I 0 0 0 ... - -.,.:, • ,,;-.-_:;, , -;,•.:.-..., :.ii -_-_ ...„... _. . _ ii A . .m. a ri` - t, �! i�i _�@b�f a sQ� t • ® - . ® --_,..„-,--, ...-11.-.. _4,...:_-,--;,,,-",,.*--4. -°- _ ei.. r ': i'°� 4 g =1.' ' .{. 1 ,?_r. -,..7....-,-,--.... �,- .-----_-,L-...,,,—. �`' any �� g.r t i:,� ..-------k—,:'_. -_-.77:—.4..„.,,t;.--:...:a- .w...m^ .my a`- 11 :.�y� ;' p)43'7 '� i � �sri-N1! • } $!1-• Rr}�}j.1ff��j' }�r.���- 1� i L F� '� a [ryf -.1-"-'1,-.. e 3 _ N. r 117.....:71 1 1 { ''F J ''� j,�tR�4:::,,A\ k\ ® ... .,yam; � [ . z�y'.._ \. a.y! .a >•ij ~ ` ` 4t. ® ` � 4 :,,i. .?.fi a• ��._ .,17:4..':,_1 44 i - 7.,, PPI 0 TURNER - 17 RFP: 17-10-01 0 PR PLAN & OUTLINE el 0 0 CURRENT MAJOR ACCOUNTS Listing of major accounts including current tourism/leisure/hospitality accounts. 0 UTAH OFFICE OF TOURISM broadcast media outlets.In addition to media relations, TURNER has been the public relations agency of record the cross-office team,with members in New York City for the Utah Office of Tourism since 2013.TURNER has and Denver,is responsible for press/FAM coordination, 0 implemented a highly successful North American media in-market media missions,and special events,trade show0 relations program for Utah,including proactive media representation,and more.While Toronto has been a relations,FAM and press trips,in-market media missions, premier global destination for travelers worldwide,with the trade show representation,media material creation,partner increased popularity with other Canadian cities such as40 webinars and presentations,and more.TURNER's work on Vancouver and Montreal their PR coverage in the United The Road to Mighty campaign showcasing lesser known States was waning.With a robust strategy that highlighted destinations and attractions outside of The Mighty Five Toronto's diverse neighborhoods,growing culinary and National Parks led to two hundred media placements by beer scene,and unique cultural offerings,TURNER was February 2017 in outlets including GOOP,Forbes,Conde Nast able to put the city back in the conversation with top-tier Traveler,AFAR,Travel+Leisure and Modern Luxury. outlets and niche,tastemaker publications. In 2016,the city was featured in everything from The New York Times, Lonely Planet,Refinery29.com and CNTraveler.com to BERMUDA TOURISM ChicagoParent.com,PasteMagazine.com,CNN.com,Shape, TURNER is employed as the Bermuda Tourism Authority's Afar.com and New York Post. agency of record for North America and is responsible for creating and implementing results-oriented public relations strategies for the island.Scope of work includes managing a VISIT ALBUQUERQUE robust PR program including media relations,press/FAM trip TURNER has been Visit Albuquerque's(Visit ABQ)agency of coordination,partnership and collaboration development, record since 2012.Through an aggressive public relations influencer outreach,crisis/issues management and online press program,TURNER has effectively put Albuquerque in the rooms.Results delivered for 2016 include over 500 articles spotlight on a national and regional level.Our agency spanning print,online and broadcast,generating 1,163,654,808 worked with the Visit ABQ team to turn"Breaking Bad",a impressions and$16 million in ad value equivalency.55 media popular television show with controversial topics,into a were hosted including 14 editors and journalists on group pop culture sensation embraced by travelers across the trips,30 journalists on individual trips and 11 on influencer trips. globe.TURNER's successful media campaigns have led0 Coverage highlights include sizable features in Robb Report, to Visit ABQ receiving a Bronze PRSA Anvil Award for its Wall Street Journal,Men's Journal,Virtuoso Life,and Lonely "Breaking Bad"tourism campaign.The city continues to Planet. Bermuda was recognized with numerous awards garner impressive coverage through 2017 from outlets like0 including Travel+Leisure's"50 Best Places to Travel in 2017," Associated Press,CBS Sunday Morning,Lonely Planet, Frommer's"Best Places to Go in 2017,"Conde Nast Traveler's Mental Floss,Thrillist and more,and has been covered as "The Best Places to Travel in 2017,"Lonely Planet's"Best in an urban innovation leader in Skift white paper reports.In Travel in 2017"and Associated Press'"Where to Go in 2017." FY'2017,the city has received more than 500 million media Additionally,TURNER was awarded the Hospitality Sales and impressions and nearly$5 million in ad value equivalency. Marketing Association International(HSMAI)Platinum Award as well as Best of Show in the field of Public Relations for its "Finding Bermuda's Adventurous Side"campaign. VISIT CHEYENNE TURNER was contracted with Visit Cheyenne on project work for Frontier Days for the last five years and became TOURISM TORONTO the agency of record for all domestic media relations for TURNER is contracted for U.S.public relations efforts for the charming Western town in 2014.While Frontier Days Tourism Toronto,focusing on traditional online,print,and is their signature event,Cheyenne was looking to expand 0 TURNER 18 RFP: 17-10-01 0 0 Mt ® I I ® PR PLAN & OUTLINE 0 0 ® their tourism reach to other times throughout the year. impact both their urban and rural partners through positive ® Through a dedicated PR campaign,which highlighted stories and relationships within targeted outlets.TURNER Cheyenne's rich Western culture and proximity to organized deskside meetings,intimate events in top media ® outdoor recreation,the town has been featured in Time markets,and arranged individual and group media FAM ® Out New York,Cowboys&Indians,Travel Channel,The trips.These events highlight the diversity of the province, ® Denver Post,USA Today and Smithsonian.At the end of develop newsworthy pitch angles to add share-of-voice and 2016,Cheyenne was named one of the most affordable add Alberta's many destinations to travelers'bucket lists ® winter destinations for 2017 by USA Today. and assisted with any community and crisis communications efforts as needed.National Geographic Traveler ranked • Banff National Park in Alberta as the top place to visit in 2017. ® VISIT ESTES PARK ® TURNER has represented Visit Estes Park for more than six years,starting with the organization in 2010.During this VISIT SOUTH WALTON ® time,our agency has increased media relations results TURNER began working with Visit South Walton in ® year-over-year,garnered industry awards including the October 2016.In just over a year,the team has achieved PRSA 2014 Silver Anvil award for crisis communications impressive results,landing meaningful coverage for the ® efforts surrounding the 2013"thousand year food'that destination and its 16 beach neighborhoods.Coverage ® occurred in Estes Park,and helped guide and garner highlights include a comprehensive,multi-page feature a steady momentum of nationally-recognized travel on New York Magazine's website;a visual feature in the accolades including Travel+Leisure's America's Favorite Houston Chronicle;a full-page story in Modern Luxury ® Towns 2014,Budget Travel's America's Coolest Small Interiors;and inclusion in several online stories.Results Towns 2014 and Smithsonian Best Small Towns to Visit from the secured coverage reached nearly 510 million ® in 2015.In 2016,media efforts from the TURNER team impressions and ad equivalency of approximately ® resulted in more than 588 million impressions with an $4.9 million.As drive markets are a key focus for the excess of$6.5 million in advertising value. destination,TURNER has also executed three media tours ® in key markets,securing 14 appointments with top writers. ® NEBRASKA TOURISM COMMISSION ADDITIONAL ACCOUNTS ® TURNER was contracted as the public relations agency of • Allegro Hotels record for the Nebraska Tourism Commission in October • Aloft Element Austin ® 2017.In collaboration with the state's internal team,the • Audley Travel ® agency is responsible for implementing an aggressive Barcel0 Hotels&Resorts ® integrated PR and social media campaign to support • Hertz Europe Nebraska's changing brand.TURNER was selected Hotel Ivy(Minneapolis,MN) • from a competitive RFP process for the firm's originality, • Hoxton Williamsburg ® expertise,extensive media relationships and consistent • JW Marriott Austin earned editorial results within top national publications. • Kimpton Cayman Seafire Resort+Spa ® • Le Meridien Denver-AC Hotel ® • Occidental Hotels& Resorts TRAVEL ALBERTA • Park Hyatt Beaver Creek ® As Travel Alberta's agency of record for North American • Park Terrace Hotel NY ® public relations efforts,the TURNER team focuses on • REI Adventures traditional and nontraditional media relations for the • Royal Hideaway Luxury Hotels&Resorts ® expansive Canadian province.Alberta is known for their • The Source Hotel(Denver,CO) • five national parks and the outdoor adventures within,as • Sunriver Resort,a Destination Hotel(Sunriver,OR) well as their culturally-rich cities Calgary and Edmonton. • Viceroy Snowmass ® TURNER is responsible for supporting their in-house PR team • Waldorf Astoria Park City,UT ® with a strategy targeted at media and influencers that will • Westin Austin Downtown 0 ® TURNER 19 RFP: 17-10-01 0 0 1 ® : N. �7,' , >u V .. 0 PR PLAN & OUTLINE 0 PAST EPTE CLIENT EXPERIENCE Details of corporate client experiences within the last three(3)years relevant to the services requested in this RFP. TURNER specializes in travel industry brands;our clients are primarily destinations,hotels,and tour operators. Please see the previous pages for a detailed outlined of our related experience in these categories. 0 !%TIER RELEVA,, NT EXPERIENCE NCE List any other relevant experience of the agency(including knowledge of the travel, tourism and meeting industry). • The TURNER team has the deepest bench of travel/tourism PR and social media experts anywhere.We've 0 purposefully invested in an extensive senior team,and every account has multiple team members with a decade or more of relative experience. 0 • We have memberships with major lead-generating organizations including SATW,ATTA,NASJA,NATJA,and subscribe to media-based services like HARD,Media Kitty and MediaBistro. We have an extensive breadth of travel,tourism&meeting/trade experts,but that's not all we bring to the table. • OUR LIFESTYLE DIVISION includes a roster of some of the most sought after brands. We excel in the modern outdoor space,dominate in fitness studio and run deep where fashion-meets-function. This also means that we have built-in relationships with categories of media and outlets that aren't totally expected for travel.We also activate at important trade shows and events from Sundance to SXSW. 0 • STYLISTS, MANAGERS & HANDLERS TURNER connects brands to the right celebrities,stylists,and designers to grow markets while also generating high-profile exposure for fashion and luxury brands,hotels and destinations.We also deliver product placement opportunities across major broadcast and print outlets,ranging from location shooting to wardrobe partnerships with major productions.A few examples of our recent work: 0 0 0 0 0 TURNER 20 RFP: 17-10-01 40 0 0 0 0 1 1 • PR PLAN & OUTLINE • • ® • We worked with RAEN eyewear to implement an aggressive seeding program that we were able to then turn into editorial coverage,resulting in top placements and features.W Magazine declared them"THE Sunglasses Brand of the Summer." • • LRODUCT 71 %""t. } '- so cart+.cower,aa+ a,�rw •1 y — � 6m,"Gsr{o"i torvv err Jt>e.rt/i i_..lv„ .: i i ® iitiMiUsr•Mirmr3iu m k} . 4 _- j", r - aadCrinan i _ ... _rGIFTED _I E_�� I _ ` ,41® � -- -_ --- - g,4 lann.noss amain. • r: - E -k ' rwa�.ad n,ce.aa.u� ,, . ''''''•-• sic,-, .� _— ,,,� ____.:7.-_=:::-..,:.-__-___:-_-=____-=-F..:_-_-__ 1}111\\\\'?It\It1.11.sr1LF.; • ` _ )) � 1 T t(��'i bier fi - - _-- -- ■,.<.7.:.-z,..-..-=-=.:-..:=..=-..,-.:..--.:...-- i R'��t. •.P_ 7;. �. .� ��- •= t� _ �.--.._--�.. 11901.si v., 0 EMILY YARA SHAHIDI RIHANNA/, - .e _ RATAJAKOWSKI �- ?Z' � - ® A 9C�F" w ulna., I..i.• 0 • In working with Alpha Industries,we were able to increase demand and sales not only at the consumer level but also 0 from a wholesale standpoint—all because of the placement we secured with some of music's most notable including Kanye West,Justin Bieber and The Weeknd.Editorial not only hits the retail and apparel pages but also entertainment 0 media that have appropriate fashion credibility. 0 ® PRODUCT "_ _i ROI c --.. 4 + �i�,1 ' • 'Al t , . HYPEBEAST I I C Daly 1'b.�� Wu mama.oven Lap h P.A.,el ILS U a�u�j ® 3?' d` eanev '-'-"b•. _ Arm1�18t* Yac w E,mvu Let's tdashtan' reunitesKourtmey ugh former fling ® _ ( . - - a Justin Bieber ate church service after romps with models GIFTED' e, _ii-.,-,i',"7-. I , - ...,.�a"'" - . r 11r4.;, ra f 1,..A, ,�' At,. ......====::::-.::-..:- _...._. 0 I -ir (v r7V," ------------- 1 _________________—_ .ti, -44 1, _'--_---- _ - 1-----•--- ---•--• '4 F•'':i '-.1'11:11; JUSTIN BIEBER THE WEEKND i - , ' �a...e�r.e•.. r milsr°wr,s.... in- k....................•1....... r t t t ® KANYE WEST =. -_ .� � ..-- _� - i1. iI I' 0 ® TURNER -- 21 RFP: 17-10-01 0 0 0 PR PLAN & OUTLINE SoulCycle and Target kicked off a � , • . _r c v3` ten-city riding tour with a high energy ' �-- VIP event in NYC that included celeb #'::?,t,„,i,-,--!. .;,,,,. t-, ,A /1 , riders, Lea Michele and Hilary Duff. Y M to t r�-`ij1 CCCC t'l� q` r,', • 1: r ` ar. O ' Oa v: 1 A, ,`ter , ,- ',.,j-i . k'N\ t,,..,.i.„441,.:%.,5v,c,,, r �"" INFLUENCERS. Through both organic and paid influencer programming,we develop and execute customized programs to specialty verticals including business,travel,design,fashion,active,outdoor,youth culture and countless endemic channels.Our team is deeply skilled at finding the right influencers for your brand and creating relationships that will deliver results.When campaigns involve paid influencer activations,we negotiate individual contracts;deliver product and coordinate experiences;and ensure the campaign adheres to legal requirements. 0 • In launching the Bombas+Shake Shack collaboration,we distributed socks and ShackBurgers to editorial and social influencers. Not only did this draw attention to the partnership,it also increased awareness that the socks were on sale that day. Because of the social media placements,the collection sold out on both Bombas and Shake Shack websites. . ., „„. .0,„,,,,„,1,..,„,.., .--.,52.„ '14:ruc4,..„..,,,,, ,,,,p,,,,,,,,,,,c,,,,--,f,.,,..vit:,„,„, ..,.,,,,,.. -,,,,,A, k:k; 7,077-7 at•er; ''TA'''')Srtt,,sAlot,z7.,:.,i,;*II,-- . '...,...'.)..'..'...'.,- .. -.---'?..77-:-..- . ,,,,,' ';'s'' ...-:'/.;4 %it,..,41.::::,.,0,0...;:...,:t i ttk ',: 5ocic 'fit �y,�yUi fX 'x'.",:'4-k n .w i p $yy 3`,{5;, 3. t Ly f110�C ,4t„ '�t n c` ``"' @ J'01 RI-' ,� "gid' � a '" -`.�n nn 8: v$ ��� �4'� { 1 le h a2 d 4' a 7AiFj! S R� Y knx tt A YKr S `` v� 1. '..-.1,,',:,,,,,..,:,,K.':..4,, xv * s' .tx, "+" t 4"x4 . . **, -,..,,,,,:,*•,**.kv'',4144`i;,-,-,:ig..,1 -ifi4:17=7-7-,-:,4,-,-;,44.-,:tit-14.,, 0 a.• ,k a e Y.4.'-. ari, *"y 4'4 j M@IJL HS f ip 1 W`Y `,.r{ s '''' F' "fR '.?..-,',-:',:.:;:3:1-.'."<, ': r. r3 "a.. .:G+ Y *Piz .� a " Baa_,2�riu.�;^',w+s � 0 ;t �� �, r,. And I of these neov Rat . r s:�a h6rs �, g g �r ti ' -' "N @§-911:03-4 P. socks and 1 �shakeshackk � � � �' � .`.--y w�,�k @� _.___ # .4• t .- ;3 x ..'---,,,:c.,;3,.:"`:4,11:0,1/4:; .:._,,,-''', -.„ ; a tole socks @bom0 bas CRY OAY -• --- k F. r. - s i " e _ y ""e7 ,ile ", "� ti — • �. 41)Ytfd bCiS:+;O r ♦ Se+W M¢:ssge 'M. se.......„.„ 0 TURNER 22 RFP: 17-10-01 0 0 dh • • � i • PR PLAN & OUTLINE • • � f " rouav • We helped connect influencers to • 000lanw. • �..�'`�, • our wellness/lifestyle clients as well. te- 1 '{_. .� "''_ ko tr.x ; za,akes 20,,, Supermodel PooJa Mor Instagrams • to-TOie eii y , peaemo agepostOsckatiawttn after her"Pure VIP"private Pure Barre t -�• ' ka sfka�. class,prior to hitting the runway for • C;�;.'� • 'S_- n k _ supermood soca ar pawns n as the tit dip ' r, {, �(.1 benea 7ambetore tlukrgmerunwaytor New York Fashion Week. ® ftt,AS ,,,t t' # !wf 11} ktt mNonweek l .E ary« ., -, - r j _ mereamesne OM,G t low Witte I You must ® =f � - j beck me what mode!et;kertua when youlre ' =.1 1 back supe!led (',: ® ;� � ._ Mobrtlrbooker(1'7 OaelcetioN% = 2 iA. '� a�' `y~ 9mcoloCks'Js "No )oopsCh love this olttum! • n'i.. pogamor OnooketNebooker(tj000sch Qf G - spar keyou IC:spoOJemor!Cent �•;. g/f ,` � wan to hew youu beck Deck • cre i' a tee Barre emneam nmc arvwbeo •ta .� '' ' r—• aec a:en�ment.. ... L7 sckatz8 7 a k. �``r *c f • • • GIVING BACK. It's in TURNER's DNA to at least try to make the world a better place.Our philosophy has always been that everyone should embrace a cause they're passionate about and do something about it. Our hearts have taken us around the globe,from orphanages in Kenya to the slums of Kolkata,to schools in Fiji and food banks in our own • neighborhoods.We're inspired by solution-based nonprofits,brands that give back and journalists who care enough to • give a voice to the voiceless.We love everyone from the Nepal Photo Relief Project to Choki and Water.org to Girl Effect. • • • BRAND MARKETIING & pQ C XP ROCEN C • List experience in brand marketing and experience in developing and implementing PR • programs regionally, nationally, Canada, Latin America& Europe. • TURNER has outlined examples of our experience in case study format,which can be found in Section 7 of this proposal. • • • • • • • • • • • TURNER 23 ----- RFP: 17-10-01 • • • 0 °,.p, v, ^t.;.„'.,.,'d .< ..d':> x*-�+.. ';., :�.✓nes„ ?r .. "g:` .. ?x. .�., , .,";¢. `, arf. t mm�f.e; "ap�a,x"v�,';.rP. Fti ,.:.;: PR PLAN & OUTLINE CL E TS •) [: D & LOST All clients added and lost in the past five years. ALL ACCOUNTS GAINED DURING THE PAST FIVE YEARS: 0 '47 Brand October 1,2015 AC LeMeridien January 15,2017 Aetrex Worldwide PR&Digital February 15,2017 Albuquerque Convention&Visitors Bureau September 15,2012 Aloft Element Austin February 1,2017 Alternative Apparel September 1,2013 Audley Travel September 1,2013 Barcelo Bavaro Beach Resort March 8,2013 Barcelo Maya Beach Resort March 8,2013 Barcelo Mexico Reforma September 1,2017 Barcelo Hotel Group-Barcelo Hotels-Allegro-Occidental-Royal Hideaway January 15,2017 Bermuda Tourism Office June 1,2014 Bombas September 21,2015 CorePower Yoga August 10,2015 Duluth Trading Company August 1,2016 Generator Hostels December 10,2012 Gociety December 8,2014 Gordini August 1,2015 Hertz Europe March 1,2017 Hoxton Williamsburg July 1,2017 Hyatt Escala(project) July 16,2014 Hyatt Lake Tahoe(project) July 16,2014 Hyatt Playa del Carmen September 2,2014 Hyatt House Naples January 25,2016 Hyatt Place Hyatt House Denver Downtown July 1,2015 Hyatt Regency Aurora-Denver December 3,2015 Kimpton Cayman,LLC March 1,2016 Linksoul January 1,2017 Nebraska Tourism Commission October 7,2017 Nixon January 18,2016 Park Hyatt Beaver Creek July 16,2014 Park Terrace Hotel NYC June 1,2017 • Primus March 25,2013 Powerdot May 15,2017 Pure Barre April 13,2015 O&A Hotels October 22,2015 Royal Hideaway Playacar April 1,2016 Royal Hideaway El Embajador September 1,2017 RAEN June 1,2016 Rhone February 15,2017 Smith Fork Ranch October 19,2015 Supra May 15,2016 Sunriver Resort,a Destination Hotel April 1,2016 0 TURNER 24 RFP: 17-10-01 • • , • PR PLAN & OUTLINE • • ® Toronto Tourism January 1,2015 • Travel Alberta May 2,2016 Utah Office or Tourism August 1,2013 ® Vines of Mendoza/The Vines Resort&Spa March 25,2013 • Viceroy Snowmass January 15,2014 Visit Cheyenne April 1,2013 ® Waldorf Astoria Park City May 18,2015 • Walton County,Florida October 1,2016 Westin Austin August 15,2015 • World Nomads November 1,2015 ® World Nomads Canada July 1,2016 Yoga on the Fly October 1,2017 • • • ACCOUNTS LOST DURING THE PAST FIVE YEARS: • Airwalk,October 31,2014(served as their AOR for 15 years; Moonlight Basin Ski Resort,December 31,2013(developer sold company) partner financial challenges) • Four Seasons Mountain Collection,February 2017(served O&A Hotels,December 31,2016(this was set up as a one as the AOR for mountain collection for six years;the brand year launch to open the new hotel) ® moved to cut a majority of hotel PR partners to bring jobs • in-house) Riviera Maya DMO,February 14,2014(served as their AOR for five years;politics ended funds going to US partner • Generator Hostels,December 9,2013(our executive contact agencies) • left the company and all partner firms were let go) The Brown Palace Hotel,January 31,2014(became part • Hyatt House Naples,January 31,2017(this was set up as a of Marriott's Autograph Collection and released firms as • short term/one year project to support their hotel opening) finances for firms had to be redirected into fees paid to Marriott) ® Hyatt Place Hyatt House Denver-Downtown,January 31, • 2016(this was set up as a short term/one year project to Smith Fork Ranch,November 30,2016(small ranch support their hotel opening) operation;couldn't afford external PR and social media • support past one year) • Hyatt Regency Aurora-Denver (this was set up as a short term/one year project to support Vines of Mendoza/The Vines Resort&Spa,August 31,2015 • their hotel opening) (developer experienced challenges with finances when it ® became tough to sell private vineyards;political climate in K-Swiss,January 31,2017(served as their AOR for more than Argentina) ® seven years;financial challenges with this brand) • • • • • • • TURNER 25 RFP: 17-10-01 • • 0 °,. W - =.:; _.. !. « k:., �uz `i' ° <:" ;fit a,� "_..: „�;• n x ..tit .rs �, _ '�". >'r.- "; 6.,�`,, PR PLAN & OUTLINE Q 0 ADD-VALUE BEFOTS le • Discuss value-added benefits that set your firm apart including unique service offerings, use of technology, community services, etc. Include descriptions, letters, press releases, brochures and flyers that will assist the City in evaluating the proposal. 0 CREATIVE PRODUCTION TURNER employs a team of creative production experts,including copywriting and graphic design.We are able to oversee the design of creative communication items(posters,signs,badges,etc.). 0 t,' , i-' i ', DT�RAD NG'� Se ling the Bar SOLST CE l`� NATIONAL Utah.s Craft Chocolate Masters I HOME TO HIGHEST CONCENTRATION OF BEAN TO BAR(AND BEYOND) ( :::„%;1! : <� a -. • CHOCOLATEMAKERS UTAH IS THE CAPITALOFQUALITY SMALLBATCH " , , t � h , 4: . 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TURNER 26 RFP: 17-10-01 ON ® 1 ® PR PLAN & OUTLINE • ® TRADE INDUSTRY OR MEDIA CO-OP MARKETING ® NEWSLETTERS Should budget allow,we recommend a series of TURNER can create and distribute a bi-monthly newsletter cooperative marketing programs that target both frontline ® for the travel trade and/or media with updates on product, travel agents as well as direct-to-consumer.TURNER ® destination,air/lift routes and other relevant news.We will educate, negotiate and manage the program.Our ® recommend distributing these newsletters every other suggestion would be three programs at$20k each, month,rather than monthly,for better engagement. targeting operators in key niche areas(such as wine, ® adventure and cultural travel). ® EXPEAIE COMMUNITY SERVICE ® 1FY 2011:04 NEWSLETTER I As detailed in the"Other Relevant Experience'section ® ouaucaa na: above,TURNER is passionate about community service involvement. In addition to offering our team members ® three paid volunteer days annually to get involved in ® community service projects,we engage in philanthropic UPCOWMS PM, -... w u i r 141331A SPOTLIGHT programs around the world. ® ' ACTIVE LIFESTYLE REPRESENTATION ® a F = — Also detailed throughout the RFP is our extensive rIESCAPE experience and media relationships associated with ® representing active lifestyle and apparel brands.This ® unique service is a huge asset in cultivating innovative a[cort mrvuae e partnerships and securing media opportunities that aren't fib ® !7:-.7.',::::2:L.y y traditionally available to other agencies. ® . isii _. =' ...-..,.,,.::,...-..,..=====.,-- 000al ® Tom:;-- ® nv i-i:�. .,i ® FEATURE-WORTHY NEWS ® nri:uT,unHc to vn Tal - • w-Re:....,..w.,. ® TURNER 27 - --- RFP: 17-10-01 � . • • ;°'.4 .r 3 STAFFING STAFFING0 Relevant experience and qualifications of key personnel,including key personnel of subcontractors, that will be assigned to this project and experience and qualifications of subcontractors,along with resume of experience and qualifications. The size and experience of the company staff pool from which staff assigned to the management contract con be drown.Please identify your agency's organizational chart for those team members proposed for this REP The composition of the staff team should include: • The names of the employees in the area responsible for this contract • Their function in the company • The name of the person who will be responsible for the coordination of work. 0 • I NAUREEN M. KAZI Vice President Naureen leads TURNER's Miami office and the agency's travel trade division.She is mil responsible for leading strategic planning ,ti and development of key client programs and ILAtt :111)) integrated campaigns. deep ,:rated cam ai ns.Thanks to her f v14 • ' �. background in consumer marketing and 4\'. 4ts destination representation,Naureen knows how to design and implement powerful,results-driven marketing communications LAUREN RYBACK0 and travel trade campaigns. Her work has led award winning campaigns for a variety of short and long haul destinations including Peru,Chile and Hangzhou, Senior Account Executive China, She has also worked in partnership with the City of Sunny Isles Beach to (New York) plan and implement a strategic North American Public Relations program,which Lauren Ryback is a senior account garnered results in top tier media in the U.S.,Canada and Latin America.She executive in our travel division and sits on the board for Millennials in Travel and is a member of USTOA's steering has been working in hospitality PR ,. committee for the organization's DMO Forum.Naureen has a Bachelor's Degree for more than five years.Lauren in Journalism&Mass Communications from Kansas State University and is fluent has an in-depth understanding of in six languages(including Spanish). media relations and experience developing and implementing creative Naureen will lead this partnership by setting program strategy and objectives communications strategies for the and will ensure that all contract deliverables are met. launches of new brands and products. She has established deep-rooted relationships with print,online and 4 broadcast journalists at top-tier news TBD - NEW HIRE outlets as well as having planned and Aft,..0e,P:.,,',0104W1, Senior Account Executive(Miami) executed numerous events and press is tiN ,?. 44 ; W'i TURNER is presently hiring in our newly opened trips.Most recently,Lauren oversaw Miami office.The person we hire will service 40 the media relations for clients including f, sa„ the Sunny Isles Beach account in partnership The Little Nell and Limelight Hotels in Pc �, ,i *‘ fir' with Naureen.This person will be responsible;44 Aspen,The Ritz-Carlton Hotels of New ?=▪" r ,^4.:$4-11 for supporting with day-to-day communications, lead local and regional media relations efforts, York,Cayman Islands Department of Tourism,Charlie Bird restaurant and assist with travel trade initiatives,assist with the Mission Hill Family Estate winery. press trips and FAMs as required and manage timely and accurate reporting. Based in New York City,Lauren is an expert at pitching media at the national level.She will also assist with managing the visiting journalist program. I TURNER 28 RFP: 17-10-01 C ® 1 1 ® STAFFING 3 0 ® r + z ,f ® _ pt ® c�� ,. - ''T . 1I, :. - d • ..'.. '� ® ANGELA BERARDINO CAMPBELL LEVY Chief Strategy& Integration Officer VP, Media Relations ® Overseeing the travel and tourism division,Angela With an extensive background representing a variety of ® is committed to the big picture and ensures top culinary,outdoor and travel/hospitality clients,Campbell ® results for clients.Angela joined TURNER in 2008, serves as TURNER's head of media relations.Committed bringing with her a deep-rooted background in travel, to securing coverage in the nation's top publications, ® technology and lifestyle branding which allowed her Campbell excels at crafting compelling messages and to integrate traditional PR with a wide variety of new working with renowned freelancers to deliver relevant ® social media channels.Angela previously served as story ideas.Prior to TURNER,Campbell was an account ® communications manager for RockResorts,senior executive at an Aspen based PR firm where he worked ® public relations manager for Visit Denver,and began on luxury hotels,real estate developments and ski her career at at a luxury resort in Miami.Angela resorts.Living the lifestyle that he so passionately pitches, ® currently serves on the national board for Public Campbell has also worked as a backcountry guide and is a ® Relations Society of America(PRSA)Travel&Tourism. sponsored mountain biker. ® ,f 1'1*t- ® ` " 3 $' " . fib. ® : `� � ) 71' 4- , „:i � -, Ff a, sI I•fa ; a -u' r k 1 , ririF¢i:.wits ..T:...i L VAL ,ri,,,,.- ;rte. ','')-- 0 TYLER WILCOX JESSICA STOLLBERG Content Producer&Copywriter Graphic Designer ® As part of TURNER's digital team,Tyler's role includes As the agency's in-house Graphic Designer,Jessica is a C writing and editing a wide array of content(blog critical member of TURNER's content development team. posts,long form narrative,social media updates) Jessica creates visual storytelling across a wide variety 0 for clients,helping to build brands and strengthen of mediums,bringing a sharp,versatile and stylish look to ® market presence.Tyler has 10+years of experience in TURNER's efforts.Jessica worked most recently with an hospitality and tourism marketing.He works extensively advertising agency in Minneapolis,MN,and has worked ® on Bermuda and Barcelo Hotel Group's content and with several destinations,including Vail Resorts since ® social media channels,as well as delivers content moving to Denver. support for other travel accounts. Prior to TURNER,Tyler ® spent several years developing digital and print content ® for Visit Denver,and his byline has appeared in such publications as Pitchfork,Aquarium Drunkard, 5280, ® New York Magazine and The Onion AV Club. ® TURNER 29 RFP: 17-10-01 I IA • • • APPROACH/METHODOLOGY 4 • • ® 4e APPROACH/METHODOLOGY ® Proposers assessment of the City of Sunny Isles Beach needs and approach methodology to providing the • services requested in this solicitation should include, a plan/outline in addition to the following: • ® METHODOLOGIES AND APPROACHES USED a;J ACHIEVING TASKS • ® TURNER has a signature process to ensure we build thoughtful,tailored,effective plans for public relations and strategic ® communications.In the following sections,we illustrate how our process meets the needs of your scope of work. • STEP ONE: DEFINE PROGRAM STEP FIVE: NEWS BUREAU BASICS • OBJECTIVES We are detail-oriented specialists who subscribe to important ® We'll work closely with your team to set clear and tools and processes to ensure consistency and results. O measurable goals to reach your target audiences.We will measure against these goals throughout the year to be STEP SIX: TRAVEL TRADE RELATIONS ® certain we're delivering ROI. Our travel trade industry connections are vast and we are ® well poised to reach key travel trade audiences for sales STEP TWO: DEVELOP TAILORED missions and FAM visits to Sunny Isles Beach,ensuring ® STRATEGIES that these individuals put Sunny Isles Beach at the top of ® No two brands are identical,and our approach shouldn't their list and persuade their clients to select Sunny Isles be,either.We develop a deeply tailored approach to Beach for their next vacation or group program. ® ensure we're meeting your objectives. • STEP SEVEN: MONITOR, MEASURE, ® STEP THREE: DEFINE NARRATIVES REPORT One of our greatest strengths at TURNER is creative We utilize Barcelona Principles-based measurement ® storytelling tied to unique selling points and travel trends. and reporting. Starting with a clear definition of success, ® We know what journalists are seeking and we're passionate we create a measurement program that is key to our about sharing your stories in a manner that will get attention. execution. It is also one of the main reasons we have such ® great partnerships with our clients. • STEP FOUR: EXECUTE INTEGRATED • CAMPAIGNS/PLAN We are storytellers. It is important that our message is ® consistent and impactful across all platforms so that we ® can garner frequent,on-brand placements that reach our ® target audience. • • • • • • • ® TURNER — 31 -- RFP: 17-10-01 O X ,,,, 4 APPROACH/METHODOLOGY 0 0 0 P1 FLAN 8 (0 UTLH STEP ONE: DEFINE PROGRAM OBJECTIVE'S 0 i✓%a.� .,,s';,to� ,�,3„eo., ,.F'9��.a-"tis� 4,'�x�' .,.�.,a� .o.� >& �� .,E'.,,Ys0.,*� -�xti zip ..,.,�.� In order to evaluate the success of our PR plan and activities,we will develop a final version of our objectives and goals in collaboration with your team.A SAMPLE of goals includes: 0 0 Ensure Sunny Isles Beach is top-of-mind among key Increased awareness of Sunny Isles Beach among decision makers within identified target markets and travel agents,tour operators,online travel agencies, nationally relevant media outlets. and key industry associations to have a positive impact • GOAL:At least 40 percent of coverage is within the on consumer and group bookings;itinerary inclusions; 0 Top 100 list of media and destination recommendations. • • GOAL:At least 60 percent of coverage contains key GOAL:Grow Sunny Isles Beach's industry messaging database by adding new contacts and activating communications with those contacts • GOAL:Generate coverage of Sunny Isles Beach in Introduce Sunny Isles Beach to a broader audience of industry-facing outlets(travel trade and meetings) potential travelers,ensuring the city's share-of-voice and showcase the unique selling propositions of among competitors of iconic U.S.destinations. Sunny Isles Beach and SIBTMC partners via those • GOAL:Generate coverage of Sunny Isles Beach publications in round-up articles that positions the destination • GOAL: Host a minimum of 15 top level industry alongside its main competitors and validates it as a contacts in Sunny Isles Beach by leveraging industry 0 must-see destination conferences and events happening in South Florida • GOAL: Host a minimum of 10 writers on assignment (i.e. Seatrade,Global Travel Marketplace,Cruise360, LE Miami,etc.) Increased awareness of Sunny Isles Beach's tourism product,including a focus on the drive markets of the surrounding states to encourage increased visitation. • GOAL:Garner media coverage for Sunny Isles Beach in each of the top five regional feeder markets 0 9 0 00 0 TURNER 32 RFP: 17-10-01 0 et e 0 • APPROACH/METHODOLOGY 4 0 0 TWO: DEVELOP TAILORED STRATEGIES ® FOR OD3CCV Ogiffg3 BEACH 0 • Utilize Barcelona Principles-based measurement • Achieve a program mix that balances topline brand ® and reporting. Starting with a clear definition of awareness with articles that inspire urgency in success and creating a measurement program is key booking (especially during shoulder seasons). ® to our execution. It's also a key reason we have strong ® partnerships with our destination clients. • Enhance digital integration throughout PR tactics. From the pressroom to how we define media materials, o • Create a detailed calendar of activities and pitching and press visits to in-market media weeks,we will ® themes to ensure consistency and market depth. deliver our message in a way that is highly engaging Our calendar clearly outlines the timelines for pitches, and shareable. ® press trips,trade shows,media events and major • consumer events in a clear tactical timeline—but we tie those baseline tactics into larger creative threads • so that we're telling the story holistically.This also ® allows us to carefully track our results to ensure we're giving equal pitching time to the many areas and ® activities across Sunny Isles Beach. ® • We tailor outreach to targeted journalists and outlets and pair with creative press materials.This includes ® individualized and proactive pitching;creative releases ® and storytelling;press trips;and in-market media blitzes (outlined in greater detail in the creative approach ® below).We will consistently communicate key messages e based on Sunny Isles Beach's unique selling points, take advantage of seasonal travel angles and signature ® events(as well as special offerings and promotions from • partners)and continue to utilize trends in travel and the media to ensure that the destination garners consistent ® and quality coverage. 0 0 0 a 0 0 0 TURNER ---- 33 - RFP: 17-10-01 • • 1 1 ® APPROACH/METHODOLOGY 4 • 0 ry,The sandy shores of Sunny Isles Beach are legendaof-course`But in:between sunbathing sessions ; I visitors,.will-discover.a world.of:experiences beyond the beach Located on Biscayne Bay Oleta River - State Park-Florida's largest urban park:is a 1,000 acre natural wonderland with.opportun ies to'canoe,. _ 0 _ kayak;and mountain bike amidst mangroves and seagrape trees Most,Sunny Isles Beach'hotels offer • rental equipment so that you can get out and explore with ease The city is lust 2;5 miles long but tis } home to more than 18 public parks:-Visitors can wake upearly and head to-Samson Oceanfront Park for O free sunrise yoga classes.The new Gateway Park is_a•perfect oasis•with a butterfly garden a performing,,: ® arts stage and the unique MarkEat,offering an array of local'food and beverage-vendors.The four-acre . Heritage Park features playgrounds,regular concerts;and the stirring The Veterans Wall'displaying the -. 0 :names of Sunny Isles Beach residents_ who have served in the"military.And don't miss the chance-to head ® - out on' the water for deep sea fishing via Haulover-Park Marina,.where visitors will see the largest charter/ - {-.=.' ft fishing fleet iii South Florida':When you're visiting-,Sunny Isles,the beaches are just the beginning O - ` P • .I 2'iJt L r-.'''-`,--":';:r:510_4 1 50_4?f. • • _ �Y t7t CJS..-3' " ~fit r�r $�¢' Y'*-4' '"4. "' tr a 1s IP ,�z'Q • fr. h 11-I .,' ?if P. ,auk _ ..„ €.. _� s r -t_,.., _' w ki - fit; r � r �`�'1 t+- �4.r 0 * �A'g td+„ _,4, ''fix r s s -u : ,�,. -r`_° [;,- 1 d� 4 r }=' ==� . rte ..te ,- -c -. - ; __ cli; " 0 ` _ _ b .. F . ]rc r.% Wit. , -�Ga� -'7. 6 Q _ C K CD "E • „ -.'" ' aTAt ---..,,, , LI 9 1W.....1A. ML J ' ED 3- ii -11VE..0) K I D) \Y1E1 1 ,,.. r___11 , _ .,,___,;.:„,..:. ,,, ,_..._ _ . 0 1 ..., .. . ® o I V ® o 0 J--L ® TURNER 35 RFP: 17-10-01 • • I $ APPROACH/METHODOLOGY 4 • - -. - • - - , ...... . . • • • . . . ,..._ . _ . _ . - _ .- -.,... - ._ . - . - • • . . . . . . . _ . . . - ......,-. . • . „ - . .- . - Cultural attractions abound in Sunny Isles Beach,including the Ancient - ., -- ... .• , ..-,:'-,• • : ....., --... .--.. • Spanish Monastery(12th century cloisters brought from Spain to the U.S.by . - ..: . . William Randolph Hearst in 1924)and the Miami Auto Museum at the Dezer • Collection,featuring the largest eclectic transportation collection in the world • . . . . - f._,... .. And the'city itself is becoming an open-air art museum,thanks to a robust • Art in Public Places Program that aims to transform everyday into the. • . .. • extraordinary. Sunny Isles Beach has also become a hotbed for signature • • ti,',i...1 festivals,including the annual Sunny Isles Beach Jazz Fest featuring a mix of , • ,, • • local,national and international acts.Finally,no visit to Sunny Isles Beach is .. . ' 11zt:-,"-Ae- • • ; • complete without checking out the expansive art collection at Aventura Mall.In - -. see r,..,'---;".'4,t.ce. . .14' '''Pi'i.. '''Ilt,r. ''.'t • the midst of more than 300 upscale boutiques,shoppers will enjoy exceptional - - - .art installations and sculptures placed throughout the mall... . .,...f.' • ."..'''.1: ' ...41:',..„!,:„9...-s • . . •. - . . . . - .4. e- 4, 0--, -. . , • /- ..,,,- . -..i,---.. -- • . - . • - • 4 . 1;:_;,-**'Ita. • .1 y:'''.4.'"'",.p. • ' • . - • - '-.•_,...-• 4,,* :IT, % 44,,-. 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It will cross-reference: • Major Events:Sunny Isles Beach has a number of events,with the annual signature Jazz Fest being one of the most important.TURNER will incorporate events in proactive media outreach when appropriate,design story angles that maximize coverage of Jazz Fest,and time media visits around event happenings if it makes sense for an article/outlet. • • Key Messages:We'll clearly outline how key narratives will be pitched to both long-and short-lead media during every quarterly period ensuring there is plenty of time to gather relative information from partners. 0 • Seasonality&Geography:We identify key verticals,top feeder markets and seasonal offerings to ensure that we're promoting accurate timelines. 0 00 0 0 TURNER 38 RFP: 17-10-01 0 • • l i • APPROACH/METHODOLOGY 4 • ® MEDIA PITCHING ® For both long-and short-lead outlets,we'll clearly outline targets,assets needed and timelines that fit with our planned and defined narratives. 40 CNN Travel,Opportunity: "Destination Guide"—We'll work with travel CEJ Travel editor, Lilit Marcus,on a story about"Miami and Beyond."While listicles about e Miami have been exhausted to death,we'll highlight Sunny Isles Beach as the destination for an elevated and refined Miami experience. • • C;hc NOV liork New York Times,Opportunity:"Travel"section —While Miami and Ft. • C;imc� Lauderdale have been covered in the paper's "36 Hours"section,the city of Sunny Isles Beach has not.We'll work with the section's key editors and ® contributing writers to highlight Sunny Isles Beach as a standalone destination. • ® Vogue,Opportunity:"Art Deco En Vogue"—For the magazine's online living VOGUE section,we'll pitch Contributing Editor,Christina Perez,on an art deco-inspired ® getaway in Sunny Isles Beach.We'll position the city as the ideal destination to ® return to the glam and elegance of the roaring 20s,a trending topic in fashion and design.The pitch,timed to promote the annual Jazz Fest,will include ® everything from gallery hopping in the South Beach Art Deco Historic District ® and exploring the Dezer Collection Car Museum to taking in the views with a classic 1920s cocktail. ®® w1NTA L (LOSS Mental Floss,Opportunity:"Endorphin-Boosting Getaways"—We'll work with Senior Staff Writer, Shauncey Ferro,to position Sunny Isles Beach as an endorphin-boosting destination.This pitch will highlight inspiring and ® rejuvenating activities that are believed to trigger positive feelings through a more scientific approach. From stimulating food and holistic spa treatments to ® fitness adventures and soaking up some vitamin D,there are countless ways to ® exploit the destination's sunny disposition. Parents Magazine,Opportunity:"Urban Safari"—We'll pitch Travel Editor, S a air6 �� �'V Karen Cicero,on urban safari escapes for the whole family. The pitch will ® (. i 1111 �111t1i5Ja) focus on Sunny Isles Beach's outdoor pursuits and attractions where families can embark on an adventure during the day but still return to luxury at night. Whether you're a grandparent taking the grandkids on skip-gen trip,or a DINK (double income,no kids)with nieces/nephews in tow, Sunny Isles Beach's concrete and natural jungles provide the best of both worlds. 0 • TURNER — --- 39 -- RFP: 17-10-01 hAttsfinifr4 :4:.. kW,-• ;•P@„'G `i4` ' .d E aK.xcc=^s,;:"•ci.'.tea') 4 i APPROACH/METHODOLOGY 0 BRIDES,Opportunity:"Real Wedding"section—Working with your team and B1E1I1i1S partners,we'll uncover a real wedding story worthy of ink,a dream wedding that is the epitome of the destination.We'll pitch the story to Real Wedding Editor,Anna Price Olson,and even invite her down for an on-location look at memorable weddings in the making. TRAVEL+ Travel+Leisure,Opportunity:"Scrapbook"section—We will pitch Managing Editor, Laura Teusink,a story highlighting the great variety available in Sunny LEISUREIsles Beach—a perfect fit for the very visual scrapbook section,which tells stories primarily through images. In our pitch,we'll highlight how beauty manifests itself in many different ways in the area,from the Ancient Spanish Monastery to the Acqualina Resort& Spa on the Beach;from Oleta River State Park to the Newport Fishing Pier. GREEN ; Green Wedding Shoes,Opportunity:"Travel Diary"series—We'll pitch the popular wedding influencers behind the blog,Jen and Jason,on a Travel Diary: Sunny Isles Beach feature.The story can highlight the best of the city for couples in any stage of tying the knot—romantic spots to propose,best rooms/ SHOES restaurants with a view for honeymooners,secret enclaves to renew vows and unique backdrops for your big day. RHAPSODY Rhapsody,Opportunity:"One Fine Day"section—We would pitch Sunny Isles Beach to EIC, Ellen Carpenter,as the destination in the 24-hour itinerary,highlighting how the city ties to three major trends: historical travel, transformative vacations and celebration& multi-generational travel. 0 0 0 0 0 00 0 00 0 TURNER 40 RFP: 17-10-01 0 ® I 1 ® APPROACH/METHODOLOGY 4 0 0 ® MEDIA FAMILIARIZATION (FAM) TRIPS ® TURNER will invite and qualify top journalists to visit Sunny Isles Beach. Every FAM opportunity secured will be with an appropriate key writer/publication that specifically caters to the destination's target audience and our predetermined"Top 0 100"key media targets.We'll conduct tailored outreach to our top national and regional outlets and create compelling ® itineraries,themed specifically for the group/individual. 0 0 INTERCOASTAL INTERACTIVE:GJ�?C BEACH ® WEEKEND ITINERARY . 0 Sunny Isles Beach is a coastal southern Florida haven of relaxation between the hustle and bustle of Miami and Fort Lauderdale. This gorgeous barrier island is nestled between the Intercoastal Waterway and the Atlantic Ocean,blessing 0 the area with miles of white sand beaches. Those perfect stretches of sand are perhaps Sunny Isles'most well-known attributes. But on a two-day FAM trip,we'll give visiting media a deeper look at the wonderful,interactive experiences 0 available in the destination from outdoor adventures in Oleta River State Park to sunset cocktails in al fresco lounges. • DAY ONE: THE GREAT OUTDOORS 0 n .1 For our first Sunny Isles activity,we'll get our guests up early.Don't worry,it'll be worth it. \l r They'll head down to Samson Oceanfront Park for a sunrise yoga class(free and open to the 0 , 7 �* d' • ' t' ublic every Wednesday mornin9),offering elements of Ujjayi breathing,meditation,Asana ® 7:2:044417111,- ; movements and floor pilates.It's the perfect way to get into the Sunny Isles state of mind. ;`,.,.. -1 t i t � :0_,, _1 r �„�� s,„-_y Guests will be rewarded with a sumptuous,al fresco breakfast(and mimosas,of course)at ® -'_ t -- ,. _�� ;.::„...---,..c-_, Y, Fresh American Breakfast(F.A.B. to locals),an eatery overseen by a Michelin-starred chef --f' and boasting above-it-all ocean views. ® t -� -'' Next,we'll explore the natural wonders of Oleta River State Park,Florida's largest ��� .* urban park. First they'll climb aboard canoes and set off along the calm waterways here, y1 Q.,iC ^ ti ; encountering lush greenery and keeping an eye out for manatees and water birds.Then 0 __ � r .i. -.1-4-0-,..:t..! { 0 jt: they'll speed things up a bit with an invigorating mountain bike ride on some of Florida's ® ,4 , , � finest trails. The Oleta adventure concludes with a picnic(curated by a local expert)on the -:-- , -,1-‘1,1v`�'asl, j-4 sandy shores of the park's secluded beach. '41 r �, d'® } 110,,,,qi.,1:: -r '4 :'wax Then,we'll set sail from Haulover Park Marina on one of the Kelley Fishing Fleet's vessels. .'gra•..,j - ' Our guests will get a hands-on crash course in deep-sea fishing,and with a little luck,will ® ' ':r T 'S r' , h King 1 guidesgivehelpfulP i, '` land Fish,Bonita or an Amberjack.The will also tips how best y` w,,U , ' {" ; ,1. R# :F, to prepare the day's catch for dinner. A. i- F-. k4• ,�y ofif d k g 41:03r rte' - ® ° ` f }y $ 4 a ';'w,5-,.- A-X43-11::::;: Back on dry land,our exploration of everything outdoors in Sunny Isles Beach will be ® A-4..3'.a-r i,�,)I pil �1 c`� ', p fi i-. :may capped on AQ by Acqualina's breezy oceanside patio with a Mediterranean-inspired -•...1-� T i . 4"'- IV menu and exquisite cocktails.The only thing that matches the flavors here is the 41 7 C4--!;".1. , 9 ` ti3, 1 y 4 4 spectacular view. 't. ® iis5 � �i *,` J .L,'::. -it. EKE a „. --1-7,,,.7:,-:;,,-r ® {' - �'� t •' 41 RFP: 17-10-01 • , •t '' '"`r �S • A is ., � „ :,e ,, szm Pis 4 APPROACH/METHODOLOGY , . �7 .�'` DAY TWO: CULTURAL IMMERSION • # ►f, - r�,H Our second day in.Sunny Isles Beach will take a look at some of the area's greatest cultural attractions.We'll start by doing a little time traveling at the amazing Ancient -s'..„!:,':-.4,r,:,-0'Z'',11,=;"`, u _ , , , 7A . Spanish Monastery,a 12th-century sacred space that William Randolph Hearst had ,444g r'4 ,� 1,,e I t� transported and painstakingly rebuilt back in the 1920s-Time Magazine called it �,, r +'? It -": the"biggest jigsaw puzzle in historyAii a _ � 'x Then we'll take a stroll down a different kind of memory lane.The Dezer Auto i ..-i 1 -N,,,. .._'. Museum is home to the largest eclectic transportation collection in the world, 0------_-7-77-:,..7-2,-T; _ including vehicles driven by James Bond, Batman and other heroes of the silver ` II " , '_' t i:I 'ot( screen.And speaking of the Caped Crusader,Dezer also features Bruce Wayne's s ttfig..... ---:-`:-:;174`r, Wine Cellar,where we'll enjoy a tasting. Hopefully the Joker won't show u '�' � ��., �__ 1 Y 9 P Y P ''-t x %41 f.,- -,-----7,:,:- .7-' � „,_„ y x r :1 Afterwards,we'll head over to Timos,one of Sunny Isles'signature restaurants. But 2:',t,;.;,„;„..,:ft,':..--:- � ~'. 7 a f' we'll make our guests work a bit for their lunch,heading into the kitchen to learn how � �� '�, � y��, to create one of Timo's beloved woodfired pizzas-we recommend the heavenly �r, i ' Black&White(fresh ricotta,mozzarella and provolone with shaved black truffles). I. Finally,it's time for a Sunny Isles shopping spree at the famed Aventura Mall,a x ,sem " 4-,e pure shot of retail bliss. It's far from your average shopping mall,with a dizzying ►mu ro $ w t",q �,� . +4' l sY :.4.,,H,-",;, array of upscale boutiques and more than 300 of the world's most iconic retailers, , Q `- including Givenchy,Gucci,Louis Vuitton,Cartier,Tiffany&Co.,and many more.Our t q"' i Nu P s i' -,,.t y }� (: guests will be guided by Miami stylist,Calyann Barnett,who will give insight into the ,,, - style and substance of southern Florida's fashion scene. 0 0 SAMPLE INFLUENCERS TO INVITE ON PRESS TRIP Wendy @nomadicfare Milka Amanda @milkaapw Logan & Kallsy @pagesoftravel Jana Williams @janawilliamsphotos_ Gina Ybarra @huntforstyles 0 0 SAMPLE INFLUENCERS TO INVITE ON PRESS TRIP Andrea Bartz—USA Today,Vogue,Cosmopolitan,etc. 0 Jordi Lippe-McGraw—Conde Nast Traveler,TODAY Stephanie Granada—SHAPE, Brit+CO Paul Rubio—LUXURY,Conde Nast Traveler, Departures,etc. Daniel Duane—Men's Journal, Food &Wine 0 0 Y , TURNER 42 RFP: 17-10-01 ® L, - ® APPROACH/METHODOLOGY 4 • • • ® @alp ta9g3 G3jM3 BUREAU BASICS Our team has a detailed,proactive approach to ensuring that basic communications tasks are always two steps ahead of the media and our client's needs. • ® 1. Develop and maintain comprehensive media lists. 8. Press Material and Website Updates:We compile We have a subscription to Cision, but our team's new information,update press materials as needed ® industry-specific background means that we have and ensure timely updates for the media room.While years worth of proprietary contacts across every press releases can be useful tools for pressrooms, vertical. SEO and to support select pitch ideas,we do not recommend creating and distributing monthly press 2. We monitor editorial calendars as well as regional releases on a broad scale.Today's journalists are ® and national leads to ensure inclusion in key much more responsive to information catered ® round-up stories.We are members of organizations specifically to their publications and interests. including SATW,ATTA,TMAC,NATJA and subscribe ® to media-based services like HARD, Media Kitty and • Quarterly What's New Releases:Detailing MediaBistro. new developments,packages,deals,offerings, activities,events,and happenings. These • 3. Respond to media requests,fulfilling all incoming include brief, bulleted descriptions of each new inquiries in a timely manner. item with links and contact information. 4. Develop and assist with crisis communications/ • News Releases:Traditionally reserved for issues management support.We work with clients true news announcements(i.e.visitor studies, • to strategically navigate through a variety of crisis key partnerships,new flight routes,new situations from natural disasters and accidents to campaigns,etc.).We will also use a wire release CEO discrepancies and product tampering. supplement for narrative storytelling. For data- 5. Follow key journalists,publications,bloggers& heavy items,such as an annual visitation report, ® influencers on social channels;develop lists to filter we can create an infographic to help illustrate conversations,uncover opportunities.generate key findings. interest and engage. 0 • Media Newsletter:TURNER can create and 6. Create social media aspects to FAMs,press maintain a newsletter for media contacts that events,activation events. have visited,cover relevant beats,or have expressed a specific interest in the destination's 7. Integrate press hits into existing social platforms, updates.The newsletter will highlight"What's ® creating an additional online dialogue with the New"and press release information,as well as writer/outlet(when we have great placements,we upcoming events and press trip opportunities. recommend sharing them on Facebook&Twitter). • Themed Fact Sheets/Story Ideas:With a focus ® on key niches,target audiences and messages, these evergreen documents will be utilized for story ideas internally and distributed individually to relevant journalists(with a personal pitch ® from us).Where applicable,these will be associated with a Pinterest Place Pin board. video or other social media platform. 0 TURNER — --- 43 - RFP: 17-10-01 0 0 0 vc ,,,, , ,mss ,1*?'4U, � 4 APPROACH/METHODOLOGY 4"" tfil STEP SIX: TRAVEL'TRADE RELATIONS '' 2 As part of our travel trade relations approach,we'll leverage our relationships with the industry to benefit Sunny Isles Beach.Our team has access to more than 15,000 pre-qualified agents across the U.S.and Canada who focus on luxury, culture,adventure/wellness,family and corporate travel.We are ready to activate this network in addition to our tour operator network to serve you in priority markets. 1. Develop,merge and maintain segmented industry 5. Follow key industry decision makers and top-level 0 contact lists.We have a proprietary CRM system to contacts to identify potential destination opportunities manage our travel agent and tour operator contacts. while keeping up with industry shifts/changes. These lists can be coded so that we can manage contacts that are best suited to Sunny Isles Beach. 6. Create social media aspects to industry FAMs to As part of this process,we would also review existing encourage visibility of the destination on industry industry contacts and merge non-duplicates into our partner social platforms to inspire their network of0 system to align communications on the destination's contacts/followers. behalf.This list will be managed month over month to ensure its accuracy over time. 7. Industry training materials/meeting presentation decks.We work in partnership with you to update 2. Create a newsletter template in our distribution your industry presentation and update the content as system for quarterly news distributions.This allows needed to ensure maximum engagement during travel us to keep industry partners abreast of developments trade sales mission appointments and/or trainings. within Sunny Isles Beach. 8. Quarterly What's New in SIB Industry Newsletter: 0 3. We monitor editorial calendars and regional and Tailoring the media news round up for the travel trade, national leads to ensure inclusion in key stories among we will re-package content compiled for media usage travel trade and meetings publications. and issue this content to key contacts who are key 4 producers or potential producers for the City of Sunny 4. Respond to industry media requests and travel Isles Beach.The newsletter will include information on agent/tour operator inquiries,ensuring that all new developments,packages/travel agent promotions, incoming queries are handled in a timely manner. deals for consumers to take advantage of, new hotel inventory/developments,activities,events and quarterly happenings. O STEP SEVEN: MONITOR, MEASURE, REPORTS We are meticulous in the reporting and measurement of our initiatives and results.We provide real-time digital copies and links to coverage for all placements including print,online,and broadcast,participate in regular status meetings,and provide tailored,interactive monthly reporting. 0 How We Measure • Set clear goals aligned with your business goals,which PR measurement is not just about counting clips.Our we track against. preference is to focus on outcomes over outputs.Our • Measure quality of placements,in addition to quantity. measurement system is based on the Barcelona Principles. • Evaluate message pull-through:are we reaching the We tailor this reporting system to: right audience with the right message at the right time? 0 TURNER 44 RFP: 17.10-01 0 0 0 0 ® APPROACH/METHODOLOGY 4 0 0 ® TURNER monitors and measures monthly progress with Qualitative results are analyzed and mapped to goals and ® TrendKite reporting tools,which reports on what really presented with the following criteria in mind: matters.Brand mentions are just a small component of the • Quality of Reach:How well did we penetrate our target ® PR measurement equation.We dig in deeper to understand if media list and targeted audiences online? ® those mentions are making waves or just being drowned out. • Pull-Through:TURNER will target key Reports include: audiences and measure the quality and quantity of key ® • Media Mentions:How many times was your brand messages that are conveyed.On digital,we measure ® mentioned in the news? the way in which people joined the conversation. • Readership&Reach:Which articles have the highest • Influencer Conversions:How many influencers we O readership as well as feature the relevant keywords? engaged and who shared our message. ® • AVE:While we see ad value equivalency as an • Brand Building:While subjective,did we feel the increasingly antiquated and often inconsistent tool of positioning was ideal and had the potential to be a major ® evaluation,we do provide industry standard numbers sales tool? ® from third-party sources(BurrellesLuce and TrendKite). • SEO Impact:What is the SEO value of the links Influencers f® generated from earned coverage? We measure influencer performance not just by the number 0 • Web Traffic Integration:Which articles resulted in the of social media posts they share or even how many likes highest web traffic to your website? their posts receive;we also look at the impact of their activity, 0 • Geographic Penetration:Which country,states and and that of their similarly influential followers,have relative to O cities are your mentions coming from? business driving,key performance indicators.This includes • Key Message Pull-Through:What is the distribution of hard metrics that are more valuable than actions,such as likes: O specific terms in your coverage? referrals to specific web pages and blogs,newsletter sign-ups, ® • Social Amplification:How many times were articles social channel follow-backs,video views,and content shares. shared on social media? We use a variety of tools such as native social analytics, ® • Sentiment:What is the overall tone in your news Google Analytics,Rival 10,Unmetric and Sysomos to obtain ® coverage? a holistic picture of activity and performance,and customize • Share-of-Voice:How does your brand compare to digestible monthly,quarterly and annual dashboards for our ® others in your industry? clients to share with key stakeholders. 0 ® Visit Albuquerque 0 • ',mem', 0 • n>«-, .tram Can rear ® r tet.r.rn tt,. ------------- m..,. 9,151-oto:Me.:tmam O _ ® ..y,AIS:n•a.rcu. Last;Cr Daysor -t O Mut v - d 1 7 •s 606 Tata)Mentions .r ®w•mn I ..c ® ? for 8117/16•3115116—._—_.—_o._____— _— er arm uMorre rm •at*,sa«m,l0 y — 0 O ® 0 _ % O . ____,,,,,..„.--os..„ O owner ie mm 45% a• Q n \ •Santa.ra,..um lu'. •co n 203 c in 0 wwerr.«eeer /i j•arm..ocmra 15y e e 3a .9 C O ebuwe.Wwlen..6.^, .• ra.lce.w.gv-,s:di wen PA'S, O s Worm Mena ® _ I 4 c • Aggregate Ae 4e nro O 0 •\ O O j Aggregate xe,4e.11.o 553,916,357 —'• `• 00 0I °Mare'seas 529.411,963 O - _ n' •Fre. Si 31 ', � 14,504.394 3> O d } •.m, 9 a a ® TURNER - 45 - RFP: 17-10-01 f --. �kskz��.;;, ", »ir.G>�n ��„kPla�"[u,�.���,��w.,, a�,�a� -'" -dise�, "^,��� ,.fit* `.aa�s, . .,,€d� ..�.. ,.ti.�a''�a ,.�..�,�.... ^�si�.`: .•.fit 4 APPROACH/METHODOLOGY OVERALL -> , OZ ATO T0 COMPLETANGT PROJECT 0 Our process is one of the reasons TURNER delivers outstanding results year over year. Our detailed development approach sets us up for success and ensures every aspect of our program is designed to support measurable business goals. OUR DEDICATED ACCOUNT TEAM • Your Team:You will have a dedicated account team with a main day-to-day contact who funnels requests and information to the rest of the team. One key to success is ensuring you have several tenured strategists on your account team—this ensures our strategy is on point,our creativity remains in play,and that we stay focused on driving relevant results to support your tourism goals.TURNER's CSIO and VP Media Relations roles are set up to ensure internal checks and balances for successful project management and measurable results. • Protocol:We'll follow your lead on your process and protocol for proper stakeholder communication.We will also make suggestions for how we've successfully communicated with and reported to stakeholders in other destinations. • Personnel:We will ensure that any changes in proposed personnel will only be implemented after written approval from the City. 0 OUR APPROACH & PHILOSOPHY • Audit Process:We conduct a thorough brand and destination audit,comprehensively digging through marketing,product,and strategic insight.We gather this from your team,as well as external sources(local news outlets,influencers,social listening,and even review sites o frequented by past visitors). During this phase we hold detailed Q&A sessions with your staff, committee members,key stakeholders and other marketing partners,in order to collection information on the tourism priorities,goals,business objectives,as well as determine the detailed plans and approach to marketing,publishing and web services.We invest this time up front and ask your team to do the same,so that once we hit go we are well-versed on priorities and 0 destination details. This helps us become experts on your destination. • Site Tours:We participate in regular site/FAM tours,visiting key partners and attractions.Our goal 0 is to know as much about your destination as possible so that we not only authentically represent you to the media and so we don't waste your team's time with basic questions. • Research/Trends:We provide deep industry research on editorial and consumer travel trends. And we'll share insight and updates on a regular basis. • Brainstorming Sessions:We(ideally)participate in integrated brainstorming sessions once or 41 twice a year with your marketing and social media teams(both internal and external partners). 0 u�l TURNER ------------------------ 46 ------------------ --- RFP: 17-10-01 l ink ® I . . i ® APPROACH/METHODOLOGY 4 0 • Strategic PR Plan&Content Calendar:We develop a strategic plan which serves as our road map ® for the year which will provide monthly analysis and reporting on results as well as how we track against our plan.While this is a living document that is updated as news and priorities shift,it provides top-line direction on goals and strategies to ensure everyone is on the same page. If and when needed,we adjust our plan. • Integration:We always ensure our plan and campaigns are tailored to and integrated with marketing and social media initiatives whenever possible. ® • Crisis: It's important we review your crisis communications plans(or we can draft or update a plan). Our team is fully trained in traditional and digital crisis management. 0 • Measurement:We measure qualitatively,not just the quantity of eyeballs.We ensure that the PR ® program is driving business success.We provide detailed reporting on a monthly basis and hold interactive review calls to discuss results. OUR CREATIVE ENGINE ® • Media Team:We use a unique media team approach to ensure that you have access to the entire network of relationships among our 40-person team. ® • Lifestyle Legs:Our lifestyle division gives us expanded reach across outlets,tastemakers,influencers ® and celebrity outreach. 0 • Digital Depth:We have a dedicated team of social media and digital media experts who join us for ® brainstorms and are pulled into campaigns as needed. ® • Designer:We have an in-house graphic designer making it easy when we need an infographic to go ® with a pitch,an invite for a media invite, a stakeholder newsletter,etc. • ® QC-8010TV TO MEET D[ESORED ® TOMCLONES AND DCADLONCS As part of the strategic PR plan process in our development phase(see"Proposed Services"section), ® TURNER maps out a timeline of deliverables that support the overall marketing goals of Sunny Isles ® Beach.Our integrated approach ensures we are creating effective PR campaigns, making the most of existing and new assets,to boost every stage of the marketing cycle-paid,earned,owned and 0 managed.In the plan timeline,we'll back out deadlines for important events;short-and long-lead ® editorial opportunities;industry awards;and media missions to maximize coverage potential and be certain you never miss out on initiatives critical to success. 0 TURNER --- . 47 RFP: 17-10-01 .�y.,. �.�� h , �.�. ��-,,. , . .�y� ., , .. . �- �•�;. :gid � . ,� ��:,�e�., _ 5 FINANCIAL BACKGROUND FINANCIIAL F= CKGROUND Financial statements for the applicable legal entity(ies)(prime bidder and known subcontractors)sufficient to demonstrate the capability to perform this contract shall be provided for each of the last three(3)years. These should include: • Balance sheet • Statement of income • Statement of changes in financial position • Notes to financial statements • Auditor's reports • Most recent Annual Report The agency must agree to permit complete audits of its records relating to the proposers account by any authorized representative of the City at the City's discretion. 0 Our consolidated financial statements for 2014, 2015 and 2016 are inserted below: 0 00 0 0 0 0 0 0 0 0 0 0 0 TURNER -- 48 RFP: 17-10-01 0 ® FINANCIAL BACKGROUND 5 ® Fahlgren, Inc. and Subsidiaries dba Fahlgren Mortine ® ( Consolidated Financial Statements ® Years Ended December 31, 2015 and 2014 • 0 O0 0 0 o [•C t 4" ® TURNER - -- 49 RFP: 17-10-01 0 A < "ez..� -.. , .a. .twr'v` �3ai.i.,..�,✓ �.,�^;s > .", 4 _ .;°5x .t., ... ,zata .< ec.a,.. .fin,. _ ,� .�. e .�.. A +'e ;«w ,. ..,r"1 5 FINANCIAL BACKGROUND 0 0 0 0 0 Fahlgren, Inc. and Subsidiaries dba Fahlgren Mortine 0 Consolidated Financial Statements Years Ended December 31, 2015 and 2014 00 0 0 0 0 0 0 0 0 0 0 0 0 0 TURNER 50 RFP: 17-10-01 0 0 0 Gf$1 ® FINANCIAL BACKGROUND 5 0 0 ® Fahlgren, Inc. and Subsidiaries dba Fahlgren Mortine O Contents 0 ® Independent Auditor's Report 1-2 Consolidated Financial Statements ® Consolidated Balance Sheets 3-4 ® Consolidated Statements of Income 5 Consolidated Statements of Changes in Stockholders'Equity 6 Consolidated Statements of Cash Flows 7-8 Notes to the Consolidated Financial Statements 9-20 0 0 a 0 0 0 0 0 0 0 0 0 0 0 TURNER — 51 - RFP: 17-10-01 0 5 FINANCIAL BACKGROUND • • 0 -) Tel 614 488 3126 300 Spruce S1reOL,Suite 100 0 Fax: 61.1-488.0095 Columbus,OH 43215 www.bdo,com 41) Independent Auditor's Report Board of Directors Fahlgren, Inc.and Subsidiaries dba Fahlgren Mortine Columbus, Ohio We have audited the accompanying consolidated financial statements of Fahlgren, Inc. and Subsidiaries dba Fahlgren Mortine (the Company), which comprise the consolidated balance I sheets as of December 31, 2015 and 2014, and the related consolidated statements of income, changes in stockholders'equity, and cash flows for the years then ended, and the related notes to the consolidated financial statements. Management's Responsibility for the Financial Statements 0 Management is responsible for the preparation and fair presentation of these consolidated financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of consolidated financial statements that are free from material misstatement,whether due to fraud or error. Auditor's Responsibility 0i Our responsibility is to express an opinion on these consolidated financial statements based on0 our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free from material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and I 0 disclosures in the consolidated financial statements. The procedures selected depend on the auditor's judgment, including the assessment of the risks of material misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity's preparation and fair presentation of the consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity's internal control. Accordingly,we express no such opinion.An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion. 0 ) 0 WOUSA,IIC aDra..l:v:�milrrl l�sb�i.tf4.:tn.::I::I,,111,r US::�vmin-:VI DDv i,ittlnsi:gull::n.l�rt�l: n::ts,ltsE.a+��rr.�'�Ior:n.ss.srl:rl the vl.i:u'iUnsi ODO n«oi.of inNn•rvten[mr•txr l,nt: COO is 0,brand Ilimr,Or:n HUO rrl's:n:•413,140 n,,ah Oi[be I'Jtl M11rm,,•r 4irmr. 1 tl G1 I �(i•I TURNER 52 RFP: 17-10-01 t1 il 0 I i FINANCIAL BACKGROUND 5 0 o 0 0 ® Opinion ® In our opinion, the consolidated financial statements referred to previously present fairly, in all ® material respects, the financial position of the Company as of December 31, 2015 and 2014,and the results of its operations and its cash flows for the years then ended in accordance with accounting principles generally accepted in the United States of America. ® 31)o U5c , LC.? August 30, 2016 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 ® 2 0 ® TURNER - 53 -- -- RFP: 17-10-01 0 0 M M ° M . ,..rY4'4 5 I FINANCIAL BACKGROUND 0 0 0 0 0 0 0 0 Consolidated Financial Statements 0 0 0 0 0 0 0 0 0 0 0 I 0 0 TURNER ---- ----------- 54 ___.__.__._-.__.._-_....._.____-------... RFP: 17-10-01 I 0 0 �1 0 0 t i ® FINANCIAL BACKGROUND 5 0 0 Fahlgren, Inc. and Subsidiaries ® dba Fahlgren Martine Consolidated Balance Sheets O December 31, 2015 2014 0 Assets ® Current Assets 0 Cash and cash equivalents $ 489,384 5 2,714,008 Trade accounts receivable,net 13,046,592 11,064,063 Accounts receivable,related party 821 25,942 ® Expenditures billable to clients 1,002,845 224,846 Prepaid expenses and other current assets 402,085 462,742 0 Total Current Assets 14,941,727 14,491,601 0 Property and Equipment,net 1,485,722 2,112,962 0 Other Assets 0 Stockholder receivable 262,995 262,995 ® Goodwill 4,960,952 4,960,952 Other assets,net 257,969 303,595 0 5,481,916 5,527,542 O Total Assets $ 21,909,365 $ 22,132,105 0 See accompanying notes to the consolidated financial statements. 0 0 0 0 0C 0 0 0 3 TURNER — 55 --- — RFP: 17-10-01 m a �"3''-�, v w : w:a' ;.' ,., •-t.. x4.,7^AE`: `` �r ,t a v, V06140k t L:..Z4162/0.,r. « �e "we ti 5 FINANCIAL BACKGROUND 0 0 Fahlgren, Inc. and Subsidiaries dba Fahlgren Mortine Consolidated Balance Sheets December 31, 2015 2014 Liabilities and Stockholders'Equity Current Liabilities Media accounts payable $ 7,433,146 S 7,282,240 Trade and other accounts payable 109,669 172,118 Accrued media liability 4,326,117 3,256,428 0 Client prebillings 812,009 1,402,725 Current portion of notes payable and longterm debt 1,890,481 2,040,798 Current portion of capital lease 6,080 68,962 Income taxes payable 160,455 • Accrued expenses 830,944 583,154 0 Total Current Liabilities 15,568,901 14,806,425 Long-term Liabilities 0 Long-term debt,net of current portion 1,369,672 2,307,305 Capital lease obligation,net of current portion - 6,079 '1' Deferred tax liability,net 187,397 346,000 Other non-current liabilities and deferrals 122,958 165,646 1,680,027 2,825,030 0 Total Liabilities 17,248,928 17,631,455 (11 Stockholders'Equity Common stock(S1 par value;50,000 shares authorized; 885 shares issued and outstanding in 2015 and 2014) 885 885 Additional paid in capital 375,076 375,076 Retained earnings 4,284,476 4,124,689 Total Stockholders'Equity 4,660,437 4,500,650 0 Total Liabilities and Stockholders'Equity $ 21,909,365 S 22,132,105 0 See accompanying notes to the consolidated financial statements. 0 0 rI 0 4 0 0 TURNER 56 RFP: 17-10-01 f `I 0 ® FINANCIAL BACKGROUND 5 0 0 0 O Fahlgren, Inc. and Subsidiaries ® dba Fahlgren Mortine Consolidated Statements of Income ® Years Ended December 31, 2015 2014 O [omissions and Fees Revenue $ 31,189,257 5 29,532,374 O Costs and Expenses O Salaries and related expenses 22,498,275 21,153,626 General and administrative expenses 8,114,187 7,829,116 Total Costs and Expenses 30,612,462 28,982,742 ® Operating Income 576,795 549,632 0 Other Income(Expense) Interest income 1,528 1,288 ® Interest expense (38,403) (27,643) Other income 10,610 327 0 0 Net Other Expense (26,265) (26,028) 0 Income Before Provision for Income Taxes 550,530 523,604 0 Provision for Income Taxes 290,743 255,176 ® Net Income $ 259,787 S 268,428 0 ® See accompanying notes to the consolidated financial statements. 0 00 0 0 0 5 0 O TURNER 57 RFP: 17-10-01 0C kW621,v" tri ,.;e, z,e,,� m 0 5 FINANCIAL BACKGROUND 0 0 0 0 0 N N ppO O N O h ; -C N Q O .p !� O •Qr'i W O N uo g O O. O E r- y v c $ Q N C z C N R O cc. "- O O ' 43 P �.i vd P S a ,- 8 N r. r,443 C N 7 R O ++ c u 7E i a- 61 N LJ �' Ct NV. 2 41 N 41 i7 v O 44 C aA M N Lei •E • . h cN c . + r`. $ 0rOV W ° N FF c � � U a a M O O H i_ `" � � c o o C t_ •C u E .0 MI • C.0 O D Ai v CRQ 0:11C vA E w ons a; ` LL N } 4., L MI a.+ -O i_ O O U inO Urn v u, O N N 0 d 771 71 1} 61 ce ce VCV v V 0 ° 0 lb' 0C b V C I U V V C 0 U Ti Z 0 m Z 0 1-0: 0 0 0 0 0 t'I TURNER 58 —_ —_ RFP: 17-10-01 0 0 • 1 1 • FINANCIAL BACKGROUND 5 • • 0 ® Fahlgren, Inc. and Subsidiaries • dba Fahlgren Martine • Consolidated Statements of Cash Flows • December 31, 2015 2014 O Cash Flows from Operating Activities • Net income $ 259,787 $ 268,428 Adjustments to reconcile net income to net cash • provided by(used in)operating activities: Depreciation and amortization 724,059 719,999 • Loss on disposal of property and equipment 1,446 • Bad debt expense 314,468 - • Provision for deferred income taxes (158,603) (140,000) 0 Lease incentive accretion (21,873) (21,873) Adjustments to contingent acquisition payable 438,775 • (Increase)decrease in: Receivables (2,271,876) (1,041,419) • Expenditures billable to clients (777,999) 53,518 Prepaid expenses and other assets 99,198 (271,627) • Increase(decrease)in: Accounts payable 1,158,146 3,409,739 • Client prebillings (590,716) (390,652) ® Other accrued expenses and liabilities 387,430 87,448 • Net Cash(Used in)Provided by Operating Activities (876,533) 3,112,336 • Cash Flows from Investing Activities • Purchases of property and equipment (93,531) (633,267) Proceeds from the disposal of property and equipment 2,351 • From the acquisition of Turner - 89,965 ® Cash paid for Turner - (600000) • Net Cash Used in Investing Activities (91,180) (1,143,302) • See accompanying notes to the consolidated financial statements. 0 0 0 0 0 0 • 7 • • 0 0 • TURNER 59 RFP: 17-10-01 0 I 0 AA 0 5 FINANCIAL BACKGROUND 0 0 Fahlgren, Inc. and Subsidiaries • dba Fahlgren Mortine Consolidated Statements of Cash Flows411 � December 31, 2015 2014 Cash Flows from Financing Activities Proceeds from long-term debt $ 400,000 $ 512,693 Dividends paid to stockholders (100,000) (100,000) F. Principal payments on long-term debt (1,487,950) (677,493) Principal payments on capital lease obligation (68,961) (62,109) §t,I Net Cash Used In Financing Activities (1,256,911) (326,909) Net(Decrease)Increase in Cash (2,224,624) 1,642,125 Cash and Cash Equivalents,beginning of year 2,714,008 1,071,883 0 Cash and Cash Equivalents,end of year $ 489,384 $ 2,714,008 0 Supplemental Disclosure of Cash Flow Information 0 Cash paid during the year for interest $ 38,403 $ 27,643 Cash paid for income taxes $ 118,612 $ 423,665 0 Supplemental Disclosures of Non-Cash Investing and Financing Information 0 During 2014,Fahlgren,Inc.issued a note payable to the sellers of Turner Public Relations,Inc.in the amount of$2,400,000,subject to certain future adjustments as defined in the purchase agreement. See accompanying notes to the consolidated financial statements. 0 0 0 0 0 0 0 0 8 II 0 TURNER 60 RFP: 17-10-01 0 0 as 0 FINANCIAL BACKGROUND 5 0 C 0 Fahlgren, Inc. and Subsidiaries • dba Fahlgren Mortine ® Consolidated Financial Statements Years Ended December 31, 2016 and 2015 0 • 0C 0 ® ax e A uv,.o.n.:arw r r cee ity aaro+anbv a W thev s.member<Oero etnalbnal l:wrl..U(comps, 3t�0.s,termed by aanmee. - 0 TURNER --- 61 RFP: 17-10-01 O A .�. , 5 FINANCIAL BACKGROUND 0 0 0 0 0 Fahlgren, Inc. and Subsidiaries dba Fahlgren Mortine Consolidated Financial Statements Years Ended December 31, 2016 and 2015 C 0 0 0 0 0 0 0 0 0 0 0 0 0 e TURNER __.........___..._....._.........._...._...._ 62 RFP: 17-10-01 0 ® i FINANCIAL BACKGROUND 5 ® Fahlgren, Inc. and Subsidiaries ® dba Fahlgren Mortine ® Contents Independent Auditor's Report 1-2 4110 Consolidated Financial Statements • Consolidated Balance Sheets 3-4 ® Consolidated Statements of Income 5 • Consolidated Statements of Changes in Stockholders' Equity 6 • Consolidated Statements of Cash Flows 7-8 • Notes to the Consolidated Financial Statements 9-22 • • • • • • • • O O O TURNER 63 RFP: 17-10-01 S At 5 FINANCIAL BACKGROUND 411/ I ® I I ■♦/1 Tel: 614.488.3126 300 Spruce Street,Suite 100 Fax: 614-488 0095 Columbus,OH 43215 •• www.bdo.com 0 Independent Auditor's Report Board of Directors Fahlgren, Inc.and Subsidiaries dba Fahlgren Mortine Columbus,Ohio We have audited the accompanying consolidated financial statements of Fahlgren, Inc. and Subsidiaries dba Fahlgren Mortine (the Company), which comprise the consolidated balance sheets as of December 31,2016 and 2015(restated),and the related consolidated statements of income, changes in stockholders' equity, and cash flows for the years then ended, and the related notes to the consolidated financial statements. eib Management's Responsibility for the Financial Statements Management is responsible for the preparation and fair presentation of these consolidated0 financial statements in accordance with accounting principles generally accepted in the United States of America; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of consolidated financial statements that are free from material misstatement,whether due to fraud or error. Auditor's Responsibility Our responsibility is to express an opinion on these consolidated financial statements based on • our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States of America. Those standards require that we plan and perform the audit to0 obtain reasonable assurance about whether the consolidated financial statements are free from material misstatement. An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated financial statements. The procedures selected depend on the auditor's judgment, including the assessment of the risks of material misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk assessments,the auditor considers internal control relevant to the entity's preparation and fair presentation of the consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the0 effectiveness of the entity's internal control. Accordingly,we express no such opinion.An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion. 11001.1.4,UP,a De4wara hmrted mbday Parnushb,b the U S.mertbet of 000 Ime,nahonal(YnIIM a UK company I:Inked W guarantee,and lams part of ma Intmnaforul , 80000roorl of k,deperdammember Ihm,. BOO b tho brand name for the BOO network and for each of tM BOO Member tura,. 1 0 TURNER 64 --- RFP: 17-10-01 0 0 ® l 1 FINANCIAL BACKGROUND 5 ® 1 BDO • • • Opinion ® In our opinion, the consolidated financial statements referred to previously present fairly,in all material respects, the financial position of the Company as of December 31, 2016 and 2015 (restated), and the results of its operations and its cash flows for the years then ended in accordance with accounting principles generally accepted in the United States of America. Emphasis of Matter As discussed in Note 11 to the consolidated financial statements, the 2015 consolidated ® financial statements have been restated to correct a misstatement. Our opinion is not modified with respect to this matter. ® "31)0 U5q, LLP ® July 6,2017 410 0 O 2 0 0 O TURNER 65 RFP: 17-10-01 0 . 5 FINANCIAL BACKGROUND 0 0 0 0 0 Consolidated Financial Statements 40 0 TURNER ---- 66 RFP: 17-10-01 ® l • FINANCIAL BACKGROUND 5 • ® Fahlgren, Inc. and Subsidiaries • dba Fahlgren Martine ® Consolidated Balance Sheets ® (Restated) December 31, 2016 2015 ® Assets ® Current Assets Cash and cash equivalents $ 1,664,144 S 489,384 ® Trade accounts receivable,net 7,056,232 13,046,592 Unbilled trade accounts receivable 1,070,357 872,057 ® Expenditures billable to clients 1,633,239 1,002,845 ® Accounts receivable-other 646,832 821 Prepaid expenses 242,183 402,085 Total Current Assets 12,312,987 15,813,784 Property and Equipment,net 988,960 1,485,722 Other Assets ® Stockholder receivable 262,995 262,995 ® Goodwill 4,960,952 4,960,952 Other assets,net 404,589 257,969 5,628,536 5,481,916 Total Assets $ 18,930,483 S 22,781,422 See accompanying notes to the consolidated financial statements. O O ® 3 TURNER — 67 RFP: 17-10-01 4 0 m��. ,s„�r a,�; ,�,.r,,.^ i;:.zau �':z� eta.,;ws, 3F�.���'>'. �.."^3xii4,�r, ris�id�"� "...'L6�,��i°a . 5 FINANCIAL BACKGROUND 0 Fahlgren, Inc. and Subsidiaries dba Fahlgren Mortine Consolidated Balance Sheets (Restated) 410 December 31, 2016 2015 40 Liabilities and Stockholders'Equity Current Liabilities Media accounts payable $ 5,658,414 $ 7,433,146 Trade and other accounts payable 89,156 109,669 Accrued media liability 3,037,522 4,326,117 Client prebillings 604,670 812,009 Current portion of notes payable and long-term debt 1,636,997 1,890,481 Current portion of capital lease 50,801 6,080 Income taxes payable 307,661 160,455 Accrued expenses 571,715 830,944 Total Current Liabilities 11,956,936 15,568,901 Long-term Liabilities Long-term debt,net of current portion 924,950 1,369,672 Capital lease obligation,net of current portion 52,607 - Deferred tax liability,net 501,671 510,058 Other non-current liabilities and deferrals 77,528 122,958 1,556,756 2,002,688 Total Liabilities 13,513,692 17,571,589 Stockholders'Equity Common stock(S1 par value;50,000 shares authorized; 885 shares issued and outstanding in 2016 and 2015) 885 885 Additional paid in capital 375,076 375,076 Retained earnings 5,040,830 4,833,872 Total Stockholders'Equity 5,416,791 5,209,833 Total Liabilities and Stockholders'Equity $ 18,930,483 $ 22,781,422 See accompanying notes to the consolidated financial statements, 0 0 C 4 TURNER 68 --------- RFP: 17-10-01 ® FINANCIAL BACKGROUND 5 ® Fahlgren, Inc. and Subsidiaries ® dba Fahlgren Mortine Consolidated Statements of Income ® (Restated) Years Ended December 31, 2016 2015 • ® Commissions and Fees Revenue $ 30,561,635 $ 30,904,066 ® Costs and Expenses Salaries and related expenses 22,187,745 22,498,275 ® General and administrative expenses 7,473,108 8,114,187 ® Total Costs and Expenses 29,660,853 30,612,462 ® Operating Income 900,782 291,604 ® Other Income(Expense) Interest income 1,500 1,528 ® Interest expense (22,957) (38,403) Other income 88,260 10,610 ® Net Other Income(Expense) 66,803 (26,265) • ® Income Before Provision for Income Taxes 967,585 265,339 ® Provision for Income Taxes 660,627 185,222 ® Net Income $ 306,958 $ 80,117 • See accompanying notes to the consolidated financial statements. 0 0 i ® 5 0 O 410 ® TURNER 69 RFP: 17-10-01 0 0 .. 1 0 5 FINANCIAL BACKGROUND 0 0 0 0 _ e O M 2 pO e- y 1.^. ,....7 .- g a0 a O r cGO a T O 4u0. .o o .0 > O 5 N — N m O 7 C F Y W V1 in w1 OY N N O C 0 C 0 a U' r Op N 00 pGOOQ O •C r S O 00 0• O .1 141 A U co 0p CO42 GG in 0Ln s 0 t; W to s y o L 0 c -tea o 0 N 0 0 in iii c a) t a NN a .` Y C a RI in 4 U - 0 m "0 r O O `� E N r 4... a0 a vc .50 00 in inco c• avi ro 3 E U 0 u 0 E 0 CL O0 E f6 N -0 U0 an N C • C O� W W 4' I li } 0 0 O W ( 'G I.O O LL In C w °a O 19 2 U E 1 Pu-, O O O N N N i� n m a L 0 W G1 a a E E o E o E 0 N 0 10 Vo C ,G V A CJ C N d C 2w - 2 v •q 0 2 o 0 Z O ='• co TURNER 70 -- — — RFP: 17-10-01 lt1 • • I • FINANCIAL BACKGROUND 5 • O • Fahlgren, Inc. and Subsidiaries • dba Fahlgren Mortine Consolidated Statements of Cash Flows • • (Restated) December 31, 2016 2015 Cash Flows from Operating Activities • Net income(loss) $ 306,958 $ 80,117 Adjustments to reconcile net income to net cash ® provided by(used In)operating activities: ® Depreciation and amortization 624,764 724,059 Lou on disposal of property and equipment 26,638 1,446 • Bad debt(recovery)expense (22,707) 314,468 Provision for deferred income taxes (8,387) (264,124) ® Lease incentive accretion (21,873) (21,873) Adjustment to contingent acquisition payable 621,282 - • (Increase)decrease in: ® Receivables 5,367,056 (2,271,876) Expenditures billable to clients (630,394) (777,999) • Unbilled trade accounts receivable (198,300) 285,191 Prepaid expenses and other assets 13,282 99,198 • Increase(decrease)in: Accounts payable (3,083,840) 1,158,146 • Client prebillings (207,339) (590,716) Other accrued expenses and liabilities (135,580) 387,430 • Net Cash Provided by(Used in)Operating Activities 2,651,560 (876,533) • ® Cash Flows from Investing Activities Purchases of property and equipment (2,174) (93,531) • Proceeds from the disposal of property and equipment - 2,351 • Net Cash Used in Investing Activities (2,174) (91,180) • See accompanying notes to the consolidated financial statements. • • • 410 O • 0 • 7 0 0 0 ® TURNER — 71 - RFP: 17-10-01 • • II 0 a',s' ', r r 5 FINANCIAL BACKGROUND 0 Fahlgren, Inc. and Subsidiaries dba Fahlgren Mortine Consolidated Statements of Cash Flows (Restated) December 31, 2016 2015 Cash Flows from Financing Activities Proceeds from long-term debt $ - $ 400,000 Dividends paid to stockholders (100,000) (100,000) Principal payments on long-term debt (1,319,488) (1,487,950) Principal payments on capital lease obligation (55,138) (68,961) Net Cash Used in Financing Activities (1,474,626) (1,256,911) Net Increase(Decrease)in Cash 1,174,760 (2,224,624) Cash and Cash Equivalents,beginning of year 489,384 2,714,008 Cash and Cash Equivalents,end of year $ 1,664,144 $ 489,384 0 0 Supplemental Disclosure of Cash Flow Information Cash paid during the year for interest $ 22,957 $ 38,403 Cash paid for income taxes $ 190,315 $ 118,612 Supplemental Disclosure of Non-Cash Flow Information Assets acquired under capital lease obligation $ 152,464 $ See accompanying notes to the consolidated financial statements. 0 0 0 0 0 0 0 0 0 8 TURNER 72 -------------- RFP: 17-10-01 ah • • • • AGENCY BILLINGS 6 • • • AGENCY BDLLII GS The overage billing of the agency accounts. • • The average agency account retainer is $9,000 monthly or $108,000 per year. TURNER's tourism account billings range from $6,000 to $20,000 per month, or $72,000 to $240,000 • per year; fees vary based on scope of work, size of account teams, number of media tours, • amount of travel, etc. 0 • • 0 • 0 • 0 0 • 0 • • 0 0 0 • • • • • • 0 • 0 • 0 • • TURNER 73 - RFP: 17-10-01 • ilk • • 0 y ri 7 CREATIVE ABILITY i 0 CREATOVE A fLlTY e The agency shall submit examples of past publicity results and indicate the approach taken for the development of those examples. The work should show the breadth of capabilities for the Agency, including not only samples that highlight work for the leisure travel market, meetings/incentive market, travel trade market, as well as niche markets such as Boutique Hotels, Gay&Lesbian Travel, Arts& Culture, Special Events, Cuisine, Family Travel, 410 Heritage would also be desired.Also may provide examples for creative for other industries and clients.Agency 9 should include any demonstrated use of creative technology to implement PR programs. aa a Finding Bermuda's Adventurous Side e e Bermuda has been known island in front of an untapped highlighted not only Bermuda's for its pink sand beaches, audience of young,affluent outdoor adventures,but also the Dark'n'Stormy cocktails and travelers who like a few thrills on historic attractions that come along9 world-class golf courses for their vacations. In an effort to reach with those adventures:centuries- decades—attracting the same, this new demographic for the old forts,hidden caves used by the aging demographic with it. destination(and increase visitation British military and sunken treasure0 The destination had seen a and spend),we developed a brand waiting beneath the waves.Adding decline in tourism for quite a new PR positioning,featuring the historic element distinguished 9 number of years,and the aging j the most adventurous options on Bermuda from competing9 demographic that visited did not island and creating a new brand destinations and gave writers help the situation. persona through our narratives and an extra angle to highlight when media outreach. putting together their articles. 9 What the island is far less known for is its wide array of adventure I Strategy & Approach ! Evaluation e travel offerings: incredible cliff . Working closely with the BTA team The results were tremendous. diving,deep water solo rock we pinpointed all the adventure Media coverage of Bermuda's climbing,a historic-railway-turned- offerings on the island and adventurous side ranged from bike-trail,and more than 200 developed rich narratives that would consumer and travel outlets shipwrecks to explore,just to name reach a younger millennial audience. like Virtuoso Life and Islands to a few.As the agency of record for endemic publications like Climbing Bermuda Tourism Authority(BTA), In addition to creating rich press and Triathlete. it was up to TURNER to showcase materials and extensive story Bermuda's adventurous side. angles speaking to the new ! Outside Magazine named narratives,we developed a number Bermuda as Best Island in their The TURNER team has an of adventure-rich press trips and Best of Travel issue,Men's Journol authentic,deep background hosted a targeted list of media on included Bermuda in the 20 Most in adventure travel—both the island to experience Bermuda's Adventurous Beaches in the World. professionally and personally adventure offerings first hand. The Wall Street Journal touted the —and we saw Bermuda's island as"the new destination for extensive-but-under-publicized We targeted major publications adrenaline junkies."The adventure offerings as the perfect destination with a proactive travel public continued with broadcast coverage marketing approach to get the relations pitching campaign that on CNN and The Weather Channel. 0 0 0 TURNER 74 RFP: 17-10-01 CiO a e O I , • CREATIVE ABILITY 7 e 0 ® As a result of the campaign, Bermuda 711 itiniinl ll Vt e is attracting a younger demographic: __` _ r> --,-1',,--'. -•-...i. , ` 2016 saw 76 percent growth in leisure tria ,,� ` • . :-' .. ® air arrivals under the age of 45. '.1/41.:,•%,1-1.;!•..-: _ ;Stli4L t: 4' 'm e Notably,the desirable 25-to-34 age 'I a ) �'- group showed the largest percentage STRONG° ,r - increase,up 43 percent from 2015. y 1 - ►rc'E :• k,t,q`� f I , _ Visitor statistics in 2016 mark the highest fP"O - - number of vacation air arrivals since nun“ ^- - __- 7.-:.:.:F.® 2008,and hotel occupancy was up 10 p`M�oN - j j _ _— , percent overall.Additionally,estimated ,43.4 -� `7 ' \j y`t= y::' e leisure air visitor spending poured Y_ _ , - e directly into the Bermuda economy rose = -"' iI���JI•dt ru� ® 18 percent in the third quarter. i--Hay ) e _ -.73,- \GNDETOTi% Last but certainly not least,the "Virr' r h131.".-STOFBERMUDA +` L -r71' ® ' campaign won a Public Relations nti ,� - — Platinum Award,which was II,t , _.� &-�" -x` ;� .I II subsequently given the Best of � ` �o - - �� e Show distinction,at the 60th Adrian • ` �� � r, Awards ceremony in 2017. Presented ,1 I i7 r, '21R . --- • iby the Hospitality Sales& Marketing (-!-----"7"g 1101111.11.11111 Association International(HSMAI), Best ; q.� S Alen inBla k e of Show Awards are the highest honor f.. ,t;-.7.:` _ 0 ; given each year at the Adrian Awards. ,r • • •sr ..t7.1�q-7 _ _.-• .`S • THE WALL STREET JOURNAL. n:Fmn.¢a - I _ t I.m r, • _ ®.�__ �� , eBermuda:The New Destination for Adrenaline Junkies '' "—` `� 'tea.... -,-,._,z,„:„._.,--7-, - .. e o You can still go golfing Bermuda but thise-t b island now off big-thrills oursu is from j,Y -�"Y -f 6 .,,.. 4l , jx ..e„...-e,..."Y = biking just alt«•hop the East Coa. •A-, 'may.��+ ..z.... . .."'� ,1: - 4 : 1 ' �� -+ i t iy -t+'y tp,:k. { P r off.` �s: mo i *';e v*47045,.. 71ti � tr\\ $4. "ate`1.44 ` ® _ ;, 4 s- .rr3 '"dA sy ''1 12,.'`—e - �r _;j *,�` �g t. w -,W..4i ID ' -'----- ------- --------'--- - 4.7-THEI.BERininv--1 •, a� is v :! -, '"-• +. r.A; ,.. x• ',•`.;—K ,"'�5.A_. ''t,V, f fir-i' � - :r • re .`..•.a+«...na.-.e...�rr..mw�u,�...",.n....mac.....w+w S —, g 1 ® _ •.m.r. s—_—_, ' " !` .}''! a c.Aa.n.mw �>� e I WAS IIA:GL Gfms•llneu®raittp.. r.g out of the Noah AARsk.abwo e4U=Se, ea. - — — _..-..-...=.:—,_ —1...,...41:- ...14.1.,::,:$.1\ $ - east of me Gro:L-.0 PiNmai tau/ea a leea)urt dove uur¢eove hart'. 10at f `)N±��d]fyY'F. ` ob�arm — f� ` j . 1•e ® molal. .,.—....u.-a.r-.— ..w�r_...�- ... e e TURNER --- 75 RFP: 17-10-01 • e 0 4 �; a „ 0 7 CREATIVE ABILITY e Making Good With "Breaking Bad" 0 How do you take the wildly popular"Breaking Bad" Our proactive pitching campaign focused primarily on local TV series'potentially polarizing subject matter-meth businesses that visitors could experience-from The Candy9 creation and consumption in Albuquerque,NM-and turn Lady,who made the original"meth"for the first two seasons 0 it into a media relations win for the destination?You have of the show, to bike tours of famous sites and locally- to take the good with the Bad. produced items fans could order from afar, including"blue sky"donuts, crystal bath salts,and spice rubs inspired by a TURNER decided to showcase the local businesses that fictional restaurant chain on the show.TURNER targeted were capitalizing on merchandise and services inspired by entertainment and travel publications,and pitched the story9 "Breaking Bad"-which initially ranged from a candy shop to idea in advance of,and throughout, the final season to a trolley tour of the sites seen on the show to spa treatments capitalize on timeliness. -and created a media relations campaign that included both0 proactive pitching and a FAM tour. As a result of targeted pitching and the press tour,TURNER garnered coverage in top tier outlets with ideal audiences for TURNER invited targeted national media to visit the destination this campaign, including People, Budget Travel, Hollywood on a"Breaking Bad"themed press trip in advance of the Reporter, MSN.com,Thrillist com,TheDailyMeal.com,and premiere of the show's final season,leaving enough time for many more.These successes had direct economic impact, short-and mid-lead editorial coverage to appear,as well as with several businesses expanding their services and even0 long-lead coverage for fans to get their"fix"of"Breaking offering new merchandise or services. Bad" long after the show's finale.The itinerary focused on a variety of angles to give media a full business and tourism perspective on the impact of the show.We visited filming 6 The Daily Meat sites,favorite local hangouts of the cast and crew,film office lafugmreaeaoep representatives,and businesses that had a cheeky approach to " "1 welcoming tourists and fans of the show to the city. AFoor.d Lover's Tour Of Breaking Bads Hometown Ga con,AM sal, an.,AAO twkn 1Ne.oak? rF 9 C jyy�y � S j J �v 7.. 1 fi--- -.7.,,;,;;,r4-- 0 .( rrra4ut,o', b A Wdt 4M Jcsae f Frr Lr rb:q 7,7�Asea FI AFG'![i llok''ll%ood r ,;; ' o''....nbrtc4 b tlwnrao.u4n'epn«thers.nitttrt turn to tt,ctr rtwth d Kray-a tkP:lrta akd to M.a trisR tecaeas. Hry A,trni.eh j&od apaq,op.Ab.q..m .oeko,n.s gra.nil 44A'cases td sperlli:Nlus,ftrshY{deer drew 164 a vinnxe krvmt Tam acrd boom son Inure trona Oil 0i40,.Asn.M 01.s 1000 .AM *, O Whet dosed ..00-1.,a•usr the.estawant end wined the teem 1ee%a Mencan saashr.Oma coded On leo root!lAM and 611 the Ythite 140.40 tee,0000o40. ,a ,y„ ,d,d Goshdo;nAlied[cam IYa Nwpe,,hh hfret1te,dn.,G t.vko s ro.s.ar. 4wn!d Iron,Ihetr p,00*rccher.,imop mn Chmte C+qm-Mt T rybbat.wW- a.A .. abax Ae.try mud 4.@h an need Aus nude it 3D ttdt 1}.Kre RieCrCf ."`'' _� .......s.............e. that lMvti 140%wt.dA Ca4414 Adel,othihl tfW°s NAC rteggmk 41k1 M wr.4Wr p.a4n wn. 0 uencml...+V W it nw tnralin 44'.00. �r4 ,W 9 TM kmFnr ro a,we.'av it*,matt& to..•••ewer ...p am.• Y.b Y.vN�mr:Arre w AM...N"we 9 9 TURNER 76 RFP: 17-10-01 0 e e I • CREATIVE ABILITY 7 e e e Culinary Influencer Immersion Trip - e #TrueABQFlavors e For the#TrueABOFlavors campaign,TURNER and the Albuquerque Convention b Visitors Bureau brought seven e carefully selected culinary influencers from all across the country to Albuquerque, encouraging them to share their experiences across their extensive social channels. Each influencer represented a mix of various social e networks with un-sponsored content(we developed and executed this program with paying for attendance or e content from any participant): • • Natalie James(NJ in LA)-50,500 Instagram e • Marnely Murray(Cooking with Books)-27,735 UMV ® • Eddie Zamora (The Yum Yum Foodie)-92,100 Twitter e ® • Megan Dekok(Take a Megabite)-23,800 Pinterest • • Julie Tran Deily(The Little Kitchen)-115,364 Facebook e • Rachelle Lucas(The Travel Bite)-100,000 Twitter e • Reena Retuta (Honest Cooking)-208,663 UMV e In addition to staying at Los Poblanos Historic Inn£r Organic Farm and dining at noteworthy Albuquerque restaurants, e the group took part in authentic Albuquerque experiences,including latte art and tango dancing at Golden Crown Panaderia,a brewery bike tour with Routes Bicycle Tours& Rentals,a traditional Pueblo oven bread baking e demonstration at the Hyatt Regency Tamaya Resort&Spa,YogaRitas at El Pinto,and a hands-on fry bread workshop e at the Indian Pueblo Cultural Center.The group also attended the 28th Annual National Fiery Foods& Barbecue Show. e Use of the hashtag#TrueABOFlavors resulted in more than 2.5 million Twitter impressions and two million ® Instagram impressions across a highly engaged food-centric audience. ® ® • r - . , p •• I= pamq aLn✓YpMMI.M wGnaM `� 1,3 a9fM/a,gAga. ,. ® � " g ! ��+, i i '� " ? OaPamrar .lab Oery W strap p at L,31. .-- ak ^ '2:;:]•:,', =rr...7."`'''..,...7:* 4,11\ ilr1 �sa y > •,..1.90Finors.1.141e,1 e Ll! 1Y \ 1-", te »_l� mac, rjMt_ .•.a `, .`�°. -.7!.... ..=.--, e .ert-. SSR "-. i-40"-':c.S-: Hidden Historic and Rising Gems of Albuquerque _ iGYi e •ce,...e Yen •pcac'a sM� _a=fi a ^ f 4 .1....:1.,?...:;.',.,„ //��j� towers ann+spa a.a Ysan Mo..,v abrmwa i,.+�. G4 L "�a e•u.c.. t )P _ Lot ..1104,A,-1 � r :aw '-- .., :--,,:„.4. L ,-i;:„:-:,',:s*-----: ..,-:-4w ,..-_ -._,_._ ,;„. 0 ..._.. . �w ,xf ir e3"+OI : _ �I; �t .S :1� � ..�.a,d..>s.a ® WW1 al a fTtuea20 ul5liartiort Sopa{s➢a skim and=meetd ',,i, = rtes Ilan at @sad,..NewtMszoti Ma, e 0 13 e TURNER 77 RFP: 17-10-01 e e e 441 �� 0 7 CREATIVE ABILITY 0 Utah's Road to ighty 0 In 2014,the Utah Office of Strategy & Approach pitched Road to Mighty to writers Tourism(UOT)launched The Local Partners:While attending at:Travel+Leisure;CN Traveler; 0 Mighty 5,a marketing campaign tourism conferences throughout SHAPE,Gear Patrol,SELF, Esquire, highlighting the Beehive State's the state,the PR team researched Women's Health, Food Network, best-known assets—its five specific,hyper-local activities(such CNN,Travel Channel,Delta Sky, 0 spectacular National Parks. as Get in the Wild Canyoneering Forbes Travel Guide,The Denver The good news:The campaign and Yoga Adventures)that visitors Post and more. was one of the most successful could experience outside of the in the UOT's history.The bad National Parks.TURNER hosted Online Content:The UOT team news:The Mighty 5's success quarterly webinars to educate created more than 100 web pages resulted in the unintended partners on communications efforts to support their Road to Mighty consequence of more travelers and "how-to"talks on finding campaign,which included driving visiting Utah's national parks journalists, pitching media,hosting, itineraries to all the Mighty Five than anticipated.Infrastructure developing angles,and more. parks,plus a popular route to0 was taxed,especially at Arches Yellowstone(a top search for 2015 National Park and Zion National Pitch Angles:UOT and TURNER on Google);new photography for Park,resulting in overcrowding . targeted national and regional use in marketing, PR and social and threatening the visitor adventure and travel media media;and video content for social experience. through monthly pitch angles that media distribution. s incorporated key points of interest In order to extend and evolve the and experiences along the Road to Evaluation Mighty 5 campaign,while at the Mighty,including those specifically Although official state tourism same time encouraging visitors to called out in the advertising results are not yet available for 2016, 0 explore lesser known Utah natural campaign. counties along the Road to Mighty areas and cultural attractions,the reported increased transient tourism UOT developed the campaign in Press Trips:UOT and TURNER room tax in 2016.Examples include: 2016. invited targeted national media to Emery County(up 6.9 percent); visit the destination on individual Iron County(up 17.5 percent);Kane TURNER,the Utah Office of and group Road to Mighty County(up 20.8 percent);and San Tourism's Public Relations Agency themed press trips throughout the Juan County(up 24.5 percent). of Record,supported the Road campaign,with particular emphasis Based on Strategic Marketing& to Mighty marketing campaign on capturing media attention Research,Inc.data,1,034,175 Utah throughout the spring and for editorial just before the busy trips are attributable to the Road to summer of 2016 through media summer tourist season began. Mighty marketing campaign. familiarization(FAM)tours,feature pitch angles,and in-market desk i In-Market Media Desksides:UOT Overall media relations efforts from side meetings,all working in . PR and TURNER set meetings UOT's FY'15 through February 2017 tandem with extensive broadcast in three top media markets in I garnered more than$15 million in advertising and digital display New York City,Atlanta,Denver, I advertising value and more than 1.3 advertising. Portland and Seattle.During the I billion total circulation/impressions, 47 one-on-one meetings,the team I through 51 print clips and 149 : 0 0 0 TURNER7$ — ..._. RFP: 17.10-01 ..................................... 0 0 0 . . ® CREATIVE ABILITY 7 0 0 ® online articles.Coverage included7. ® t - an 8-page feature in Lonely Planet's first U.S.magazine,a 6-page feature • in ASPIRE Metro NYC,and Fodor's E , , .•., ® ranked Utah as the top destination in ,, .:710.3:1 the world to visit in 2016. � "f ill,'ra. .„ ® Total visits to VisitUtah.com during ! � `1 " � 7 the marketing campaign increased • =` • + i � �' •® by55percent from theprevious ',4'4`,. ' ' + l"" _ - �- ., .,� L E ® year's campaign(791,136 visitors); r r ;Ah'''''.* *." tiff ' 1 -'4, - total sessions were up 51 percent 'NIL 111 -Glut� ; t ® , from the previous year's campaign -,a " ' V (1,040,694 sessions),and average �-7 ;t -N '`-IF' '1 -1 E':� session duration was two minutes and nay .:11'.,,,;...,,,,..,7i.;.:'' r. r 21 seconds.Of the 200 total articles t • y:; 1:7-74. ® that encouraged travel to Utah from I • - ,•',..- . :�"- • ' , ti �� ./ FY'15 through February 2017,28 t1;, . ��� • '�i 3, — z �.., 0 articles mentioned the Road to Mighty :,fes �r #' " *- ' •`-;' '';',,f-' 1,:� ® campaign specifically for a total L, , i ., 3'/C: -4 ® impression of 124,779,617 and media "[t1i 1 {� ,.:-.---,'-�; '-.'' • J + value of$2,057,741. ,"st , '-u � . ® In addition,nearly 40 media have visited ,. : Utah on FAM trips that were planned , �" ,l f ? ® by UOT PR to highlight different travel � , M16N shy - assets along the Road to Mighty or e IP � � � • • .,..,N:.-- • outside of the National Parks with „,,„,:-.:,e-,..77 ` _ `` ..::i+• '�40--',0t,� :• ,� ewriters from Orbitz,TripAdvisor,Town& , 'l. ,m ` ` k "�'` ' `- `' •' t• t Country,Esquire,Monarch Magazine, '"`�"""N ` `"+°" "`�` `°°”' ® Fathom,Women's Health,Allure,Conde ® 3 ` 1 j TM YMMty R.R. Nast Traveler,Redbook,SHAPE,USA �� , . ;: . """'`i"" Ina emporal6e.. , RV t.nab+.*1.20,2» ® Today,AAA Washington and more, `d ' `, m• .11 We� ..�...�dA.. which will continue to garner awareness """ �"°"" �� ® 1.°o*. Into 2017. # Sa.� ^ a•••`o"•s9'•""•"• w�raa.e wmmw. ,.+µw ��M1CaWarewCw. . , MAY pnt Fn.•li.,gb - Ca{po�e.c—IY.. Mpb+.dNif TQl b Li ® t -'-'. -.'- +Gsornn�. .T,.Ym n Mfm-1....b IwlmsA , Van sh.Mt. • ® TURNER 79 RFP: 17-10-01 9 7 CREATIVE ABILITY 0 All-Inclusive Influence: Culinary Bliss at Barcelo" Bavaro Grand Resort e o All-inclusive resorts aren't • Kara Franker,the Miami-based 1 Results typically known for their culinary travel blogger(and former Our influencers were suitably blown scenes—but Barcelo Bavaro NFL cheerleader)behind the away by their Caribbean culinary Beach Resort is different,offering glamorous Kara on the Coast, experience. guests the chance to experience which covers everything from 9 the incredible,creole-style flavors lavish hotels,stylish designs, "I cannot tell you enough how of the Dominican Republic in a food+cocktails,luxury real fabulous your team did on that trip," wide variety of dining settings. estate and not-to-miss events Courtney Whitmore told us. "Hands TURNER wanted to spread the down one of the best experiences word.But we'd need the help of a • Courtney Whitmore,a I've had since blogging." During few good influencers. published cookbook author, the trip,each influencer blogged, entertaining and food stylist Tweeted and Instagrammed her way 9 What We Did who shares daily party through each delicious moment, TURNER made several key culinary inspiration on the blog reaching a vast social audience. influencers an offer they couldn't . Pizzazzerie.com On Twitter alone,they reached refuse:come to Barcelo Bavaro for 141,464 accounts,with 575,224 total a long weekend packed with the • Marnely Rodiguez,a impressions.Once the trip was done, resort's incredible sights,sounds Dominican Republic native they added more in-depth pieces to and—most importantly—tastes. who covers cooking,baking their respective blogs, highlighting Participants were targeted for their and food travel for such just how good an all-inclusive • digital network reach,culinary publications as SheKnows, resort's eats can be. • interest and representing diverse Forbes Travel Guide,Startle, i audiences. Influencers included: Honest Cooking,Woman's Day and NBC Latino • • Nikki Vargas,founder of • The Pin the Map Project, 0 a blog offering worldwide TWEET REACH SNAPSHOT FOR 6 travel destination guides,trip *bbcw2015 planning advice,reviews and ,44��y��,fx..�,1+> ♦ „,,,,:,,o;:,;,: , [�} ESTIMATED REACH EXPOSURE culinary stories,voted a top 1I� � , 575,224, ,so 100 travel blog of 2015 '; ,,, T E r b _ 141 464 pg :, s '.'4 ,i R ” 4 9'' `too"''' vVi.si: ,., ` '�„�✓ ACTIVITY M.w .......,.tea...,.�.. .0 „, ,1 r,, et ti 100 33 8 te t ON ...{ptr. x s • 4 ,, IJL e ,UY0 . s . 0 / \ ,�wy.,�! U, �rr � ,OiO wv. a.�..n 4 P "+,5.9' "hp,iA fG.�- ,. ,}m, J+G.ryq mf �� TOP CoN TRIBUT ORS MOST RETWEETED TWEETS k v `v,;3� r.,,,r, '.':::'-'.. T:7::, a — 3 6 M. ot Sweet treats by the water!@LaSraBonita @BarceloBBR#bbcw2015 plc.twitter.corn/nNRrdLrvna .46 ,�A��•R. oRRA 3 !�, ,':-.., :":.`,E,,,... =-""`" MARNELY MURRAY XNELU'.2 VLW'S f� ,,GG TURNER 80 RFP: 17-10-01 9 0 th 0 ® I , - I ® STRATEGIC THINKING 8 0 • STIRATEGOC THIHKOHG ® In order to provide on insight into the strategic capabilities of your Agency,please provide one appropriate ® example for each of the following(this does not necessarily require creative, but samples ore welcome): ® DOMESTIC AND CANADIAN CONSUMER MEDIA ® PLACEMENTS AND PROMOTIONS ® TURNER takes a strategic,integrated approach to media placements and promotions;we focus on getting the right ® coverage to support your goals and needs.We'll design our strategy to support key marketing messages,increase ® awareness in publications that reach top target markets and audiences,and amplify results through partnerships and social channels. ® We have the relationships to curate stories in all verticals and media types-from culinary,family and weddings to O print placements,influential bloggers and broadcast segments-to create meaningful campaigns that showcase ® Sunny Isles Beach as a top leisure destination.We couldn't decide on just one example so opted to show a couple that demonstrate our depth in this area. ® BERMUDA: A TOP DESTINATION FOR 2017 O 1I Ili,NIII,UII.!•I'l.q11..LII/C.,1-011..,. Five Local Dishes to Eat in Bermuda P spot t� Q = ' ® t } '. d F t `` yc.z....-i,, _ 1 L! L41 r `��"� ® ='a ., � .° t3ermucla --;;,_,-.-:-/ -011. ® '�� ?.WEST EMAGA'Z�N y ,� obb Report a � _� . . . CARS • .o.., "I 1II' `�� In Bermuda,Kathie Lee and Hoda drink rum cocktails and �, OFTNE y.11 Yes Leena an se,er rdev �`-;� r WHERE \ learn local slang '�1 ® �d s��� ' f TOGOIN of ` YEAR ',i ,..a �\ � T _ r, ,mtaN�tumntrm l ® -._.-.-..«. - _ , , ir .� Amb may✓. - ‘\i'kr _ ® .:c.:x • '''' l'k illit::::. '''':.-'‘ ' i -i 1 TeTt!;;:f'-60- ',. May 180,,2017 ® KaOre Lee Gifford are Hata Kara are n Bermuda Coring n tare of a he autience at Die Fiantilbn Pricers and Beath CUE.In horn di the occasion,they tram thee customary we for a real Bermuda cocked:a Dark 14* ® Stormy,made vse dark non and greet beer.Tres nb dzaryslang st also readies them Bermuda . 0 ® TURNER 81 RFP: 17-10-01 • ®1 0 7 CREATIVE ABILITY TORONTO - FAMILY BARCELO MAYA GRAND RESORT - CANADIAN & WEDDING The Ultimate Kid Friendly Toronto Itinerary N x `ri , - c w s euo- ak ( �„✓ /req1,4..,...,,,,r,---,,-':.\- 7:7- .r. . ,.-A 'eg; =44,-,... ,iitivi : ....4, t _ fr) :71 '�r� F , � C $ ....'101, �� 't k� fi""'�uF,��t'e i�`at zna � - waw.:,. `�� a ^ w . _ � .[s - aC . '-'� n7WW'v;:- ' ' " s-r• y : �- ., 111t r «- x - ` Me N .p.,W ,. +M4� Y k.3i. J^4Y.,w`�j I tooa�.�,wtsa sg.wNaltan some.saw�n,s oxv.-en wnrrcenwaa wM9.e-n zees l 't b hautether t ,,,,.....yyt 3 ,You IM1kp fa teary mr r5n Wme larch.ap.+i,�o-�labg w�� 44 ,„.o. 'JEW,' .i '-,y-g �- y' - w mowa.`r �°oboosi."rooMr .mm y '. gl r '''''17y•. t IFIATI taxa:arer,m..xr Aesnoo.mov,�wnn,,av+r.owyre.,am„am v,��--,.,w e.,n,<.ronarcssio 4 � 4.4?'` i`47rq, Y rp.d,,.-'"*'{ Ibifp7rt' _ t rt.fir. t • .au�u A...n essay tea,.rsaaira so-mAM.inmr.aa.soxam.u.n.a scan.Mae mtomam a:avr.an ,siv „ dC`�•.� -x y Mea..,.N...w ra......mN.a.n�.me zsx m-n��-�r<,.aio•.-awom..r,.raa cry j .4 t`-*(#1 ill i# d perpne P6L vn. .K$ � .. .- c. AMENDS NG wfA 0.Yg 'a `. 0 ide2 J I y tori my u.oaea mme..as ra„ey mnm1 m.yw..s. ria .no a.�s.vvew�hya.smmne+ _ f 7 4 z. :9} '`� r - �. �m s,.racu.mr,oN;mua.iwmx. h-(a.ca.,remtwA.v.01�00xd j ♦W N 5 ,t r � �t sena>s,»km .sav A.nnre mm an oA.arease ase sax..are a0 00 pnnmga�A>..o ywxm 1 4t x '1 Se Sw .tri .ti ..i+' Where to Explore �,.,_, ,,. i 7 t if s L. !,• 1/6 .. - t,,,•,,,lw.,f„ y�� a Ali ( 129 te"Ae r n �i,Y#. r' 0 f; KIMPTON SEAFIRE RESORT + SPA - CULINARY � 4 Kimpton Seafire Resort+Spa,GrandCayman Five Island Resorts With Food as Spectacular as the Scuba ° t h Divetoryota am.' RlE r"k1 t;{ ..:-...14�� -' �'s.•rt. t i i,, J n `w,ae• � �9 Fo some scuba mhos acts,a gnat dive k enough ,ai >`e-li!1 -,�,,� .;',,,,Iv-7-44' t om rk 11 cs$ : Brit far others who MA themselves m a” �r .z„'I S t� ,-7-',..--,t` nunning locations with diving :a t I. ,r✓yr iaRwaho%.drnwlhas,eot programs.all that swimming works up t aw,-..�.eah A.-asr.-am.. an appetite.[n the wa5't11:ll some �'h r:r"Qi° '*-^' "*-" '•.,� -- -- people Head to the mountains E 's `_E`ss you'e t expressly for epees ski dining,there On Grand Cayman.thmga don't change fast.l'he Senfirc is the island's first has peen an advanceofrestaurants in new property in adecade,with 266 airy rooms and hungalows on seven prime divingspats whose cooking iso Milehatch,The resort isamping up the island L______ food scene.At Ave,the denination in itself.t['santee change: aas[ai-nrisme Meme otters everything tram rmeked conch with lemon in the past,mos[dining rooms around the loveliest waters featured molt to pin pint chicken to grilled shrimp and scallops with smoked tomato overwrought coo king that had nothing to do with the location.orwere fast sauce.The more ambitious Avaclm hese nine-seat chef's-counter rusting food spots at which the hest pan was cold hoer. rtt<mt that.might include young coconut and short rib with crxoa.As for diving,General Manager Steven Andre can take guests to rhe island's �o longer Here arc live places where you can experience superb diving and5 renowned underwater reefs.as well as to lesser-known spots.(Grand dining,allatonce. I Cayman has 3G5 dive spras,unefoe each day of the yea insuil extremely enrhusiastin grotto.)From$549 per rtlphr TURNER 82 RFP: 17.10-01 ® 1 i ® STRATEGIC THINKING 8 • 0 ® TRAVEL TRADE/MEETING INDUSTRY PLACEMENTS 0 ® We understand that travel agents and meetings/business travel are critical to a destination and the hotels within it. Beyond the obvious-an increased number of room nights and ancillary revenue during visits-these ® groups can also be advantageous for economic development. It's not uncommon for travel to influence the ® future permanent location for a business,which makes coverage in these verticals an invaluable investment. We've included some of our favorite placements that give travel agents creative fodder,attract meetings and ® groups,and inspire economic growth. • ® ALBUOUEROUE: SOUTH WALTON - MEETINGS • CHANGING PERSPECTIVE & GROUPS • •EVENTS AKERSQ(JAQTI r R _ Drive-In APPEAL =R Mam ® - _ -- ., i AS URBAN ;Can Spaceships and € �' �r� ® INNOVATIONS '^ ,.Startups Attract _ �+gi", a a Conventions to !�. 0 ACCELERATORS E j Albuquerque? _ - • ': .,_ % .. .I - -qtr:= .- —......— e.,_..�.._.—�...-_ :.,.::-'r - ..............,..r=,.... `- • r �, aR my, ym , i istim.�ug' .m R ..r'm -m tum.. • Skiff: OirE:EZ -..._.,,•ww....., .....��... _a-...,._» Cl. 1, �y Jy!`a .4...4„.„u, *+ r LT 0 0 ® BARCELO HOTEL GROUP: BUILDING A BRAND •• Barcelo Hotel Group I revue p ..p..:.-C...co -:: i1ommeMi : 8 Melia .J � ® -- _ ,jam y K'cnu-F' —. ® TURNER 83 - RFP: 17-10-01 41) 0 ah =1 7 CREATIVE ABILITY 0 0 0,, ;,ISSUES MANAGEMENT EXAMPL S The TURNER team are masters at mitigating issues-both anticipating potential threats and navigating a brand through situations to minimize impact.Included below are some examples of specific issues TURNER has provided guidance and support on. HURRICANE ODILE — LOS CABOS 0 When Hurricane Odile slammed into Los Cabos,it cripple the destination. Many hotels received extensive damage, including Barceld Gran Faro Los Cabos.Our team worked with Barcelo Hotel Group to craft internal talking points for hotel staff to ensure all messaging was consistent, provided statements to the local tourism board and created press releases for media with updates on the hotel's reopening progress.These efforts resulted in consistent coverage for the resort that helped drive awareness of its reopening date,two weeks ahead of schedule. 0 TRAVEL AGENT w .vel=:°tarty" CENTRAL �beseattle Imes ' Travel/Outdoors Mru tiPurWnrPNNN DESTINATIONS HOTELS CRUISES TRANSPORTATION TOURS PEOPLE RUNNINOYOUP Ibme I NaNT I Buunless 6 TAO I Suds I Er1MaOVnRa I Food I Long I Homes I areer I Opinen NORTHWEST TRAVELER Barcelo Grand Faro Los Cabos to Open Two Weeks Early rra.xv ma at nd am wro I Ire NL,L v a LeYmd. ROPERf?ORrb Dec 31,1909 7.00ion -_..... rRwea rsaR ed_'i... rpV.- ._-..,. ... • •.errs. .O i nert PM Airlines return to Los Cabos after ; ® to BM EZI 40, Ehmea (kw,sq, 1 6 '' "milFtMe:::;rItt. hurricane,hotels reopening but l Navin Lo cabin ltlnope i J4}T A er it 41 the pubo Octol,aa,nearly oar, zI,1 „-''�;- some shut until 2015 .„, wpew ahead of,.haiule + ,,r�'IrGaf rkr . 0 P+ e ,nom The,,„,whir,was f he.I s i yr The Med rayon of Los Gabes,devastated ycoed heeds'If1netheaam,,n t the by a n S e e o mlrr Wed0 mbar Er iaxi Od 4 ,..,‘,..:,t,374.tiimpacted a�t dmmr rxs+Itn du I.a �qA�b^ � �~ back U.5 air618s on Wednesoay mrllMlrg �'�'ry Y -,,,,01..,..µs ,r. Alaska Alarms(a IfiRN from Los Angeles) } ',..4:147-':;.:,..:4A7'01,1,,,+s,a • Gl,m�ruiutlmd °P°r'res°„1ed `RY ` Dena and Uroled The Report ead aeon dosed t. 0'' e^"� iii @ 3��: nm La k g,';ii, it', '' to mmr owolal n'ghts niter Hur0000e Odite + r N!' r '4 & Let1 `T slammed Into the area on Sepl.14.howdy At fi © Cu,rrnd rh L Caws lntematmnil ar E' ',.-34.1rt damaging bandage tluougnout ane area and -Pi, $■J�p� J Aigs ezpenad m yr lktwcen ISW Myr .i'S b m �w �+ L knoeabnO Ora paver,water and Mone servlee ,Lu.' a'r:'A '' "v',-xi anJ t RIX L 1"g Kh..� =a TRAVEL WEEKLY , r aye.d an TRAVEL WEEKLY ” �P. ni IS( 1 ',:d mRl ehe LJk „... b u17d �'"^ _. RiVIDM I Jab'` % 0 •' NEWS L FEATURES VOICES RESOURCES FIND A.. son E Whit he h I d of Ann sTRY'6 asiEO CE tiR "6 ,OR RLWS6 FEATURES VOICES RESOURCES END A. Y�Y I�i�1 irr,{m. W h F of Wt > or1,l,mrsL,Ba..ndcmBt LW.arw * ���, 'LPB� ..E, *0%( k 05,,,q1�: •`. E TRAVEL U ,( .�- - b;elz9 l 6-+a" s!2Y,::: TT „Y .k>Aprn- Vivir,.,.M.Iu..dacnnl. er l :. TaMdF Boy eaa _.._.. ......._ ... _ ___ -.___ " 5 Cb S300 OFF tr&Ofe , ,-..0. ...00.41:. ,'xw mu ME%LEO Amid major refurbs,Barcelo weighs move from ownership Los Cabos closes to guests while --------o N. nv4,nmrl A 0.m,irta it n�hlNiiµil.hwino.rn,.LV nnJ atra4'RY,runuJiL3 L, assessing hurricane damage ® Iv R 4vhe pn.W of rJ arm vukrtinR fo,9orth Am is 6Y awry King Snits Nagle Myers I September 19.201/ , A, t'b,m,L aaM iA Ih«3µrin-hLr.W MMier',dr l W,rtlnlL,.„hirh nm,lrriur ml,v 1' i 1 mR In 1' neat J M It„ry�rlirR, 1rR "Wr t poo 1h a,r„n1 Ln Oen �. ® Mexico's Leos Colon area is IiLely be closed to inbound travelers for at least a few Baja Mnienxslueloa oe(afrielyiathis awilr,week.Thestorm Minted hundreds of people,isalmmtete(rTovll ddozensmnns0of resorts, sresorts,s,oduatmhdamaged tip of the I ohns.Ror m l nmMtiMo8 W VRim. M .Rd. MTn m -rn.,nLL,dwidLn mew nett«,.w>,.;Iu taW.lu,n•mmon in,..umm�.. 0 mu hon„fiat„'e had eoewlol u,d„e wa„I In rnorer urine orttua' thousands of hnrmrs Ind temporarily closeel the.area's inteenatidnnl airport. ® nCa WnvbnmpLer.I s d;ML miO4m rerru.aliun b ea,lr nnx al iu RR.Imui n,nPlea in fLnb tSiu,aendllxun Eo I,I,r. (Mile,which made landfall as a Categnq;l bur rte.on the evening n(Sept.1q, ® temporarily loft floor of Lha'env y asa,000 inhabitants without power while -no oro+inrhm,a m„Im uonoaRrnom�<9a,-am tw.r0 nm«I im,ovod,ul stranding about p1,nno tonriat. Loin pmµnyandthe IIsWa000idoeR Ruminal m,he hmih-rrk'nlli Bans,, 4 Palen tseluse HuoL 0 TURNER ________.._.__.________---- 84 RFP: 17-10-01 0 0 • • I 1 • STRATEGIC THINKING 8 0 • • ZIKA OUTBREAK O During the height of the Zika outbreak,and a surge of travel warnings to Zika-impacted areas,TURNER worked • with its hotel clients in the Caribbean, Mexico and Florida to reassure guests and minimize potentially lost revenue. The team provided talking points to the hotels,positioning tourist boards as an authoritative voice for updates to O reduce liability and worked with media on alternative angles to maintain momentum of positive coverage despite • the situation. Since Zika primarily affects pregnant women,TURNER created story angles that resonated with other target audiences during this time. 0 • recommend Naples Daily News — — o— -- — — pasamoo • Wellness:At All-Inclusives That Get It Cocktail Culture: Smoke on the Water at Hyatt House ® i]EMU U MEI cnnme Gill,kntn.apt newsmen:153.4034174 %:0,0,+00 5:s.;a m E t.::a:E10:5 • B • t bi t'' '�`}r T :"..."41,; i �+f. - ` C. fit :!' 1 f '/f` ' r I i .. t t l l f �i t, i --- . sr k"t rYfr ` tli,1A It: tea7. bL, "..a.• + ® �9.d _ 4 i¢, a �'' .- • .�._' i_ s >r''`ir 1 ,ice I nee*Id T� z„_ Nall lease's bartender Nlwn Unaencaik makes mei sryu000 alma Srncke on eve WNW al ever • i rod. as �� num,eN:•,.r.'''''gee m woWon baton n onweeen Nopbs on AQUA 19.2013.Given[s etseue presentation.as 313 as .ea'e. .,rr .rwc nrsl PnPlw nndsai on Ort dent nava awe warn..we.nna.p.m:.wa raga wave war a*4., htP 7 ,sum.e.® [ The lounge srM@S tersely of campfire in the moments '- l .3l�w;, I before a bartender sloes the 3432115 enurbdn mink ® m..r,�,�n..w a,,,., ,e.,:.m rn�•,...,,.e a ' 4 411" -f aQoss the bar.Snake on the water is the signature rne, i m..,=ec .m.e9. eirY 'esgjg'1 f dmlk 103 me new Hyatt House Napka and h Served oao,,.an,.p sy„r al every one al the notes properties.Ifs one of 01e ® MO,. deal poplar Wt the menial,too,given Ira dryad. • wen .a.9,.,�1.•..11�....t presentation. • 0 ® BERMUDA HURRICANES • Bermuda is no stranger to hurricanes,which is why it's essential to have a solid crisis communication plan. In addition to developing this plan,TURNER has deployed crisis communication support a number of times. From • rebuilding the destination's image after back-to-back hurricanes that crippled the area in 2014 to engaging the • island in philanthropic efforts, Bermuda extended discounted rates and offered aid to impacted islands following the devastating 2017 storms. • • 0 • 0 • • • TURNER 85 RFP: 17-10-01 0 0 0 1 e ra ,, 7 CREATIVE ABILITY 0 0 KIMPTON SEAFIRE RESORT + SPA - UNAFFECTED BY HURRICANE IRMA & MARIA As the agency of record for Kimpton Seafire during Hurricanes Irma and Maria in 2017,it was important to communicate the resort and three Cayman Islands were not impacted by the storms.To do this,TURNER executed a crisis communication media campaign that highlighted the property as a Caribbean escape that was not only unaffected by the storms for existing guests with reservations but also as an alternative place to stay for those with cancelled plans. he Neta pork(limen 0 TRAM 0 0 0 e'i is 5 Islands in and Around the Caribbean That You Can Still Visit By Stam Vom Sept.20.]017 Hurricanes Irma and Maria upended life In the Caribbean and beyond,wreaking havoc on islands stretctliag horn Barbuda to Puerto Rico. The scale of the damage is still being determined,but many islands in a region that draws the jet set for fall and winter getaways were largely unscnthM.In fact,nearly 70 percent mem not damaged by the hurricanes and ore eager to delicately tout that they're open for business,according to Frank Cornice,the chief executive officer of the Caribbean Hotel Association,an organization that represents hotels and tourism-related businesses In 32 Caribbean destinations. (The organization has created a site.Crtribbga_n_b-pv-plapdnte,Qm,where travelers can learn the latest on travel to the Caribbean). Beach getaways are no superficial affair in the Caribbean and the neighboring Iannyan Archipelago,where many islands rely on tourism.Spending by vacafontrs hr this currently beleaguered region will determine Its economic future. Below are five islands that aro open tot business,along with an affordable and high-end hotel package for each 0 0 0 0 0 0 0 0 TURNER 86 — RFP: 17-10-01 ® I .. . O STRATEGIC THINKING 8 0 0 ® Crisis Communications: Navigating ® Deep Waters in Estes Park, Colorado 0 ® They called it the"1000-Year Flood." I • Post-flood,TURNER worked to show that Estes Park was on ® In September 2013,northern and the road to recovery by: central Colorado faced torrential ® downpour and extreme flooding. • Ensuring that the open route ® I One of the worst hit spots was to town was prominently ® Estes Park,the gateway to featured in messaging(via Rocky Mountain National Park written directions and a O Iand a TURNER client.How can Google map linked in all media ® a destination that relies heavily communications on tourism deal with a nationally e icovered crisis of this magnitude • Encouraging media to ® ...and come out of it stronger participate in a show of than ever? support via social media with ® • the hashtag, #MountainStrong What We Did During the crisis,TURNER served Results e 1as the primary spokespeople for During and immediately following 401 Estes Park: the floods,TURNER garnered top national and regional coverage ® We ran social media channels, including an NBC Nightly News ® responding to inquiries and segment,The Denver Post, gathering and distributing Mountain Living,and more. ® information to media and the ® public. Post flood efforts have been • • equally as successful,with ® We created talking points that coverage in Front Range ® were shared by the destination publications including The Denver • marketing office,shareholders Business Journal,Colorado Parent, ® • and TURNER. Mountain Magazine, Elevation 0Outdoors and more,in turn,driving i We also distributed media visitation and aiding in the town's ® alerts,along with a media list economic recovery.With Rocky e of local and regional print and Mountain National Park's 100th • • broadcast news for immediate anniversary in full swing. Estes ® outreach. i Park's future looks bright. •0 0 0 0 e 0 e TURNER 87 RFP: 17-10-01 a A..:.,M �- mgr s risri , 7 CREATIVE ABILITY ir EARGEFA Please state what research affiliates or internal research resources the Agency has available. We conduct a substantial amount of research at the onset of an integrated plan and work with clients throughout our partnership to benchmark and regularly capture the data needed to turn insights into action. From audience and competitor analyses to web and social media listening and analytics,we dig deep into market conditions, consumer behaviors and constantly shifting trends to help futureproof our clients against their always-evolving business landscape. In tandem with the extensive resources of our parent company,Fahlgren Mortine,we encompass both generative and evaluative areas with full-spectrum qualitative and quantitative research methodologies. KEY TrARGET AUDIENCES 40 Please state how the Agency approaches identifying the key target audiences for its clients and how it then determines the appropriate media to best communicate with those audiences. We start by gathering internal research that guides our audience/market research. Using tools,including Experian Mosaic,we can conduct market research to supplement your marketing data.This helps to better understand the audiences that were truly driving visitation.We then map out key consumer groups to better understand behavior and affinities;determine where they intersected;and begin to develop a scalable strategy that focuses on these action drivers. With these findings,we created an integrated,scalable,integrated strategy with an emphasis on campaigns that will resonate with personas who have crossover interests.Our PR strategy also integrates into Sunny Isles Beach's marketing efforts as a whole. Additionally,TURNER since works with numerous destinations,we're well-versed on researching, analyzing and delivering market intelligence that will deliver value for your team. For clients such as Bermuda Tourism Authority, 5 Tourism Toronto,and Barcelo Hotel Group,we deliver detailed annual research;monthly competitive updates;and send market updates with important headlines and trends. At the onset of a new PR plan,we conduct a substantial amount of research around specific market conditions,as well as identifying hot trends in the verticals that are most important to your destination. 40 S S S TURNER ------------- 88 -- RFP: 17-10-01 ® I . ® STRATEGIC THINKING 8 • 0 • SOCIAL MEDIA GQ • ® Please share what the agency's experience is with web-based and social media PR. ® TURNER employs a dedicated team of social media specialists with skills in social media strategy,content development,community management,social CRM(customer relationship management),blogger relations, influencer outreach,online reputation management and data analysis.TURNER excels at integrating social media services and ideas with traditional marketing and public relations tactics,influencer relations, best practices,and additional tools and resources. • • Our team uses a wide variety of creative and process-focused systems to continually improve the content we are creating.We meticulously measure engagement,traffic pass throughs and reach to refine the voice,schedule,tone • and balance of all content.Our core service offerings include: ® Social Media Analysis&Strategy ® First we'll nerd out on deep analytics to determine how your channels are performing,how your most valuable • customers are engaging and how social could drive further business impact.Then we'll provide detailed,creative ideation to ensure your social program targets,engages and activates consumers across social media channels. • Content&Creative Development Our in-house editors,graphic designers and production experts are supplemented by a curated roster of best-in-class photo and video influencers,ensuring we create on-brand ® and industry-leading content for every platform and channel. • Media Planning We amplify your brand story across digital channels using research and data-driven analytics. We craft careful strategies across multiple platforms,constantly evaluating the full spectrum of audience reach. Our programs are tailored to fit your budget and goals from niche social media advertising(with real-time evaluation)to sponsored content and large-scale interactive editorial ad units across out-of-home platforms. • ® • Data Collection&CRM integration Data collection is an integral component of developing any brand. Identifying prospects and leads,filling pipelines, nurturing relationships and tracking data are all crucial for ® attaining and retaining customers.Through our host of interactive digital experiences,you'll acquire email ® addresses and other lead generation data to bolster future campaigns. ® • Integrated Campaigns/Promotions We supplement in-house capabilities by providing turnkey contests,UGC • campaigns,interactive programming and mobile app development. • Monitor,Measure,Report Using a full suite of tools(both native and industry-leading third parties),we collect ® and analyze actionable information across the whole social universe.This data is used to make constant course adjustments as well as combined into larger reports to ensure your content,optimization and media • buying programs are performing in the strongest manner possible. • • 0 • • • • TURNER 89 — RFP: 17-10-01 0 • eft• s it ' ;; ;, F s ., . 7 CREATIVE ABILITY e 0 CR Al ME�ALLIANC �S/SPONSORSHIPS r: State what experience the agency has with the development of creative or nontraditional strategic alliances/ sponsorships(i.e. industries outside of the travel business)to implement PR programs. State what experience the e agency has with measurement of PR results 0 The right collaborations and partnerships create marketing platforms and business opportunities to help brands stand out in their categories. TURNER's creative team excels at finding unexpected partners for our clients,resulting in co-branded marketing programs,fashion capsule collections,stand-out service offerings and-most importantly- generating incredible media results and viral social campaigns. 0 Kimpton Seafire Collaboration 0 Kimpton Seafire Resort+Spa launched in November Results 2016 as one of the first luxury resorts to be built in Grand • Total Engagement:246,824 Cayman in more than a decade.TURNER was tasked with • Total Influence:1,445,179 producing an influencer campaign to boost engagement • 40 additional Instagram Story posts tagging and raise awareness across digital platforms. e seafireresort and highlighting the property What We Did TURNER orchestrated a collaboration with Donni Charm,a contemporary scarf brand based in Los Angeles, hostin ',',:;;;;-,;-,-i'''' ,' ; six lifestyle/travel/fashion influencers. Each influencer '':74:14.i): -.1 -t.'3,�, � yea0 who attended the trip created organic,authentic content ' for three social media posts across all his or her social I. `.. channels,tagging @seafireresort and CAdonnicharm, 11 W , and using suggested hashtags#seafireresort and A'e\ 1t '` Y x 9y ` .1.:"-"'f - #anotherhappyneck. t'14:' ,',,,,*;, 4 + : ' xi 4 : ; / `' a (14 ; � r -' :t4"4:4,11 11{ k z , d 'r4:: S '4 :O- f ,„ sdd' 1)P:'t$14'.'''::* AVOIA1 ah g .A I I, y.- n'p - ---- - —.--' -- . ths„,4.4y..' 411,.: 4,595•UIES 26,COMM ,- ':5 A. r tea. t 9,813 LIKES 1 178 COMMENTS 0 0 3 TURNER _____....___.__.-----_-.. 90 RFP: 17-10-01 0 0 • STRATEGIC THINKING 8 ® Going Full Throttle In Utah Utah's open roads offer the perfect opportunity to explore 12.The landscapes ranged from desert to alpine with red ® the state's iconic western landscapes.The Utah Office of rock sandstone highlights,and featured locations including Tourism(UOT)wanted more visitors to discover these roads Swasey's Beach,Goblin Valley State Park,Capitol Reef —especially via the state's remarkable amount of off-highway National Park,Cougar Ridge Resort and Red Canyon. ® vehicle(OHV)trails.The UOT tasked TURNER with showcasing the state's OHV adventure opportunities,both on and off-road The partnership with Kawasaki allowed TURNER to reach which take visitors outside of national parks and introduces a niche audience with timely news about the launch of ® them to the Utah's state park recreation activities. Kawasaki's Versys X-300.Journalists were excited to participate in an experiential FAM with riders of their levels, The timing couldn't have been better.In 2017,Kawasaki was and were given a first look at Kawasaki's product presentation O readying the launch of the X300(or 8983),the renowned demonstrating the bike's key features and benefits.They were brand's latest addition to the Versys line,a low priced,on-and- also able to experience Utah's beautiful open roads on the off road adventure bike.TURNER thought the X300 would be new motorcycles,engaging in a unique and scenic adventure. 0 a perfect match for an OHV trek through Utah. ® Results What we Did Utah+Kawasaki=powerful coverage,with at least 19 TURNER put together the strategic brand collaboration placements appearing in top motorcycle enthusiast between UOT and Kawasaki,inviting key journalists to explore publications,reaching more than 9M potential readers/visitors ® the state's incredible open roads on an X300. (with additional coverage expected to run in The Manual, Overland Journal and Digital Trends).Journalists created Initially,we became experts ourselves,auditing Utah's seven YouTube videos that have earned 137,000 views to e expansive OHV trails through immersion visits and date and more than 300,000 social media impressions.The conversations with Utah's State Park representatives,along with coverage showcased spectacular,only-in-Utah scenery and ® research on outfitters for OHV-related rentals and guided tours. audience for these publications are motorcycle enthusiasts ® who are independent motorcycle adventurers. We also searched far and wide for journalists and photographers ® who were motorcycling enthusiasts(all participants had to have Overall,the project launched a successful brand collaboration a valid motorcycle license).Kawasaki and TURNER secured 18 with Kawasaki that highlighted Utah's iconic scenery journalists/photographers for two FAM trips(nine per trip),with and provided routing for motorcycle enthusiasts in niche ® outlets ranging from enthusiast outlets such Motorcycle Magazine publications.The conversations between Utah Office of Tourism ® and Motorcyle Mojo to lifestyle-oriented media including Gear and Kawasaki are continuing for additional opportunities to Patrol,Escape Brooklyn and The Manual. collaborate in the future on media/PR related efforts. 0 ® The"Full Throttle"itinerary featured a 340-mile ride routed through some of Utah's most incredible scenery,including one of the most beautiful roadways in the world,Scenic Byway 0 ® STRATEGIC MANAGEMENT 0 ® State what experience the agency hos in developing strategic PR and issues management plans. (Examples may be shored and results moy also be included) We have provided case studies in previous sections to address this question. TURNER 91 RFP: 17-10-01 9 COST OF SERVICES 0 CSST (0) F SE TVICES 0 Each firm shall submit in their price proposal any pricing conditions or contingencies.All costs including travel are to be included in your proposal. Price must be annual firm fixed fee(including the initial two years). (See attached Bid Form A) 9 ATTACHMENT A—PRICE PROPOSAL-REVISED Provide a detailed cost statement for providing the services indicated in Section 3.0 Scope of Services. Itemize fees,expenses and any optional costs separately.You may provide additional documents as needed but include the total all-inclusive cost statement in Table 1.All estimated out-of-pocket expenses should be presented in Table 1 and 2. •. - :-- - ----:•- --•--_ . :- -- :-: •:• -- -- :•- - 9 Table 1—All Inclusive Cost(Initial 2 Year Contract Term) Item Description Year 1 Year 2 1. All inclusive Cost for Scope of Services A•Q r^,'} Requested in Section $ 3,10.1 D $ /„r�.'`(a 0 O 3.4 Ill_ Reimbursements,such as travel and COj accommodations $ :- 1✓0 C) $ (p, 3 0 0 9 As-needed Basis,per section 3.4: REFER TO SECTION 3.4 GENERAL SCOPE OF SERVICES Year 1 Year 2 S. $ .a0,,0 O $ 10) 00 0 T. $ :1%'00:0.. $ I& 000 Table 2—Options to Renew for three 13)Additional Year(s) The Initial contract prices resultant from this solicitation shall prevail for a two(2) year period from the contract's initial effective date. Prior to, or upon completion of that Initial term, at the City's sole discretion,the City shall have three(3)options to renew the contract on a year-by-year basis. Item Description Year 3 Year 4 Year 5 1. All Inclusive Cost for Scope of Services 9/ A-Q Requested in $(3S oo $ ((pS,i cQ'D $ 27 &OO Section 3.4 Reimbursements, such as travel and accommodations $ (2S00 $ (0)V O $ &,700 9 As-needed Basis,ler section 3.4: REFER TO SECTION Year 3 Year 4 Year 5 3.4 GENERAL SCOPE OF SERVICES R. $ Sa $ to $ Ar s. $ (Di ';0o $ tOr- 00 $ 10, c7,0T. $ 11,SOO $ J% OO $ it000 END OF SECTION 0 TURNER 92 RFP: 17-10-01 ® i 1 • COST OF SERVICES 9 0 0 CITY OF SUNNY ISLES BEACH PR& INDUSTRY PROGRAM ® Proposed Budget by TURNER for Items in Scope A-Q Professional Fees(A-Q): • ($5,000/month x 12 months) $60,000 • Fixed Agency Expenses (A-Q): Fixed agency expenses cover: Postage, (courier and $3,600 FedEx if between agency and client, however not if • needed for sending to journalists/members of the travel • trade), supplies for account service, printing, online video and photo storage, conference calling fees, media • tracking for monthly reporting, media and travel trade CRM systems and media subscriptions. ® ($300/month x 12 months) Subtotal: $63,600 • • Estimated Out of Pocket Expenses (A-Q): • Radio Promotions Budget $1,500 • Travel for IPW Media Marketplace $3,000 (Excludes conference registration) • • Note: TURNER has offices in Denver, so if budget is not available for a core team member to attend IPW on behalf ® of Sunny Isles Beach in 2018,we will activate a member of the Denver team to assist with representing the city at • IPW's media marketplace. ® Media and Industry Meetings Budget $1,800 • ($150 x 12 months) • Subtotal: $6,300 Total (A-Q):_. $69,900 O • Note: 1. For years 3 and 4, TURNER anticipates a fee/budget adjustment of 3%. • Anticipating a rise in the cost of doing business and to account for staff member growth.This pricing detail is provided in'Attachment A—Price Proposal." • 2. For year 5 TURNER anticipates an additional fee/budget adjustment of 3% on top of the cost for years 3 and 4. Anticipating a rise in the cost of doing business • and to account for staff member growth. This pricing detail is provided in • "Attachment A—Price Proposal." • ® o-o1 O 9 COST OF SERVICES CITY OF SUNNY ISLES BEACH PR & INDUSTRY PROGRAM Proposed Budget by TURNER for Items in Scope S-T, As Needed Basis Professional Fees (S-T) R. Top Tier/National Media Visits $0 (2 PAX; Escorted by TURNER) Note: If the City opts to fully host two national visits, we will cover this within our 0 proposed retainer for items A-Q S. Travel Industry FAM Trips $10,000 (3 Trips x 5 PAX; Escorted by TURNER) T. Sales/Media Missions $18,000 (4 Missions x 10-12 Appointments; Escorted by TURNER) 0 Estimated Out of Pocket Expenses (S-T): R. Individual Media Visit Budget $2,400 (Excludes accommodations, some meals and key experiences in destination) ($1,200 per Journalist) S. Travel Industry FAM Trip Budget $18,000 (Excludes accommodations, some meals and key experiences in destination) ($1,200 per Travel Industry Member) T. Sales/Media Missions Budget for TURNER Escort $6,600 ($1,6500 x 4 Missions) Note: 1. For years 3 and 4, TURNER anticipates a fee/budget adjustment of 3%. Anticipating a rise in the cost of doing business and to account for staff member growth. This pricing detail for professional fees is provided in"Attachment A— Price Proposal." Out of pocket expenses will likely need to be re-evaluated at this time as well. 2. For year 5 TURNER anticipates an additional fee/budget adjustment of 3% on top of the cost for years 3 and 4. Anticipating a rise in the cost of doing business 49 and to account for staff member growth. This pricing detail for professional fees is provided in "Attachment A—Price Proposal." Out of pocket expenses will likely need to be re-evaluated at this time as well. 0 0 TURNER 94 RFP: 17-10-01 0 0 • • ® REFERENCES 10 0 0 REFERENCES Each proposer must submit a list of three(3)references of Current and Past Customers ® of which they have provided services similar in scope and size of those described herein. -Each Reference must be supplied on Clients Letterhead ® - Each Reference letter must be signed with contact person and phone number The City retains the right to request any additional information pertaining to the Proposer's ability, qualifications, and procedures used to accomplish all work under the contract os it ® deems necessary to ensure safe and satisfactory work. BERMUDA ® TOURISM AUTHORITY 0 Over the last two years,the Bermuda Tourism Authority has been in the process of rebuilding and repositioning its marketing and sales efforts.TURNER has played a defining role in this important initiative.TURNER's media affairs and social media expertise has helped us reposition Bermuda to ® get back on consumer's consideration lists as a preferred destination. As our island nation deals with the economic urgency of maximizing our tourism product offerings,TURNER's executive team clearly understands what is required for us to be successful. ® Bill Hanbury,CEO Bermuda Tourism Authority,first three years of TURNER's work Tiffani Cailor,Director of Public Relations and Content Development 0 tcailor@bermudatourism.com 212-818-9800 0 • 0 675 3rd Avenue I New York, NY 10017 1212.818.9800 0 ® TURNER 95 RFP: 17-10-01 10 REFERENCES 0 0 0• Visit Estes Park The Destination Marketing Organization E;S.Z S. VisitEstesPark.com —PAR ti C0 ()NA UG .tee October 26,2017 0 TURNER continues to deliver us exceptional PR support and campaign assistance.We move quickly as a DMO,shifting often,yet TURNER remains as agile as we are, ultimately allowing us to remain competitive and very responsive in this extremely dynamic destination industry. They are always available, adjusting their schedules as need be when we need them most. They continue to exceed our expectations,with a results-oriented focus,and we are fortunate to have them as a partner. They are a large part of our success. Elizabeth Fogarty President&CEO,Visit Estes Park EFogarty@VisitEstesPark.com (970) 586-0500 0 0 I 0 I TURNER --_ _-_ 9g RFP: 17-10-01 ................ • • ® REFERENCES 10 • KIMPTON' ® HOTELS & RESTAURANTS 0 ® Hi Team, • Greetings from Nashville and Kimpton's Annual PR Summit! Every year at this event,we identify and ® celebrate select agencies whose PR strategies and leadership have made a difference and an impact • on our business.This year,we created the first inaugural MVP award to recognize an agency partner that's gone above and beyond to execute with excellence,immerse themselves with our teams and • our business needs and dig down in the trenches with us if necessary.They're the all-around best • team player. Please join me in congratulating the TURNER PR team for their achievement of the MVP 2016 Award at our Kimpton PR Summit Awards Dinner last night! 0 While it was nearly 9 months ago, I am sure we all remember 2016 and the heavy lift before us to open Kimpton's first international luxury resort.When it came to PR strategy and execution,the ® TURNER team knocked it out of the park.With a thoughtful pre-opening sneak peek series,tiered ® launch strategy and full-steam-ahead momentum-building development going into 2017,TURNER was the clear choice for this year's award.(If you need further proof,check out the case study ® Megan presented to our group of 70+PR professionals earlier today!) Congrats again,TURNER!Thanks for being such an excellent partner.Cheers to finishing out a • successful 2017 as well! ® Best, • KHB • Kristin Huxta Bradley I Director of Communications Kimpton Hotels& Restaurants I East • (o)267.386.9438 I (m)610.247.6308 • kristin.bradley@kimptonhotels.com 0 • •• • • • TURNER -- 97 - RFP: 17-10-01 41) 11 CONTRACT FORMS 0 0 C ! T1-? I CT FORMS S All Completed Contract Forms 0 0 DELIVER TO: City of Sunny Isles Beach Request for Proposal City Clerk SECTION 6 OPENING: 2:30 P.M. 18070 Collins Avenue BID SUBMITTAL FORMS October 31,2017 Sunny Isles Beach,FL 33160 PLEASE QUOTE PRICES F.O.B.DESTINATION,LESS TAXES,DELIVERED IN CITY OF SUNNY ISLES BEACH,FLORIDA NOTE:City of Sunny Isles Beach is exempt from all taxes(Federal,State,and Local).Bid price should be less all taxes.Tax Exemption Certificate furnished upon request. Issued by: Purchasing Agent Date Issued: This BId Submittal Consists of Genesis Cuevas October 2,2017 Pages 24 through 30 0 Sealed bids are subject to the Terms and Conditions of this Invitation to Bid and the accompanying Bid Submittal. Such other contract provisions, specifications, drawings or other data as are attached or incorporated by reference in the Bid Submittal, will be received at the office of the City Clerk at the address shown above until the above stated time and date, and at that time, publicly opened for furnishing the supplies or services described in the accompanying Bid Submittal Requirement. RFP 17-10-01 Public Relations for Tourism and Trade Industry Services A Bid Deposit in the amount of 0%of the total amount of the bid shall accompany all bids A Performance Bond in the amount of 0%of the total amount of the bid will be required upon execution of the contract by the successful bidder and City of Sunny Isles Beach Procurement Agent: Firm Name: Genesis Cuevas Turner Public Relations, Inc., DBA TURNER Commodity Code(s): 0 RETURN ONE ORIGINAL AND FOUR COPIES,AND ONE ELECTRONIC FILE OF BID SUBMITTAL PAGES AND AFFIDAVITS 0 FAILURE TO SIGN PAGE 25 OF SECTION 6 BID SUBMITTAL WILL RENDER YOUR BID NON- RESPONSIVE (REQUEST FOR PROPOSAL N0.17-10-01 23 0 TURNER __.__.._.. 98 RFP: 17-10-01 0 0 0 att0 0 DELIVER TO: Request for Proposal City of Sunny Isles Beach q P ® City Clerk SECTION 6 OPENING: 2:30 P.M. 18070 Collins Avenue BID SUBMITTAL FORMS October 31, 2017 Sunny Isles Beach, FL 33160 0 ® PLEASE QUOTE PRICES F.O.B. DESTINATION, LESS TAXES, DELIVERED IN CITY OF SUNNY ISLES BEACH, FLORIDA 0 NOTE: City of Sunny Isles Beach is exempt from all taxes (Federal, State, and Local). Bid price should be ® less all taxes. Tax Exemption Certificate furnished upon request. 0 ® Issued by: Purchasing Agent Date Issued: This Bid Submittal Consists of Genesis Cuevas October 2, 2017 Pages 24 through 30 Sealed bids are subject to the Terms and Conditions of this Invitation to Bid and the accompanying Bid ® Submittal. Such other contract provisions, specifications, drawings or other data as are attached or ® incorporated by reference in the Bid Submittal, will be received at the office of the City Clerk at the address shown above until the above stated time and date, and at that time, publicly opened for ® furnishing the supplies or services described in the accompanying Bid Submittal Requirement. ® RFP 17-10-01 ® Public Relations for Tourism and Trade Industry Services ® A Bid Deposit in the amount of 0% of the total amount of the bid shall accompany all bids ® A Performance Bond in the amount of 0%of the total amount of the bid will be required upon execution of the contract by the successful bidder and City of Sunny Isles Beach 0 Procurement Agent: Firm Name: ® Genesis Cuevas Turner Public Relations, Inc., DBA TURNER Commodity Code(s): 0 0 RETURN ONE ORIGINAL AND FOUR COPIES, AND ONE ELECTRONIC FILE OF BID SUBMITTAL PAGES AND AFFIDAVITS 0 ® FAILURE TO SIGN PAGE 25 OF SECTION 6 BID SUBMITTAL WILL RENDER YOUR BID NON- RESPONSIVE 0 0 ® I REQUEST FOR PROPOSAL NO. 17-10-01 23 9 0 SECTION 6 BID SUBMITTAL FOR: 0 0 0 ACKNOWLEDGEMENT OF ADDENDA 0 INSTRUCTIONS: COMPLETE PART I OR PART II, WHICHEVER APPLIES 0 PART I: LIST BELOW ARE THE DATES OF ISSUE FOR EACH ADDENDUM RECEIVED IN CONNECTION WITH THIS BID Addendum #1, Dated October 1 9, 201 7 Addendum #2, Dated Addendum #3, Dated Addendum #4, Dated Addendum #5, Dated 0 Addendum #6, Dated Addendum #7, Dated Addendum #8, Dated PART II: 9 ❑ NO ADDENDUM WAS RECEIVED IN CONNECTION WITH THIS BID • FIRM NAME: Turner Public Relations, Inc. DBA TURNER • AUTHORIZED SIGNATURE. Y IVCA ilk `AJ0A,A.- , DATE: /OM/ I-7 TITLE OF OFFICER: President REQUEST FOR PROPOSAL N0. 17-10-01 24 rr fi 0 0 ® BID SUBMITTAL FORM The undersigned Proposer proposes and agrees, if this Bid is accepted, to enter into an agreement with the City of Sunny Isles Beach to perform and furnish all Services as specified or indicated in the Contract ® Documents for the Contract Price and within the Contract Time indicated in this Bid and in accordance with ® the other terms and conditions of the Contract Documents. 9 The Proposer accepts all of the terms and conditions of the Advertisement or Invitation to Bid and Instructions to Proposers, including without limitation those dealing with the disposition of Bid Security. This Bid will remain subject to acceptance for 90 days after the day of Bid opening. The Proposers agrees to sign and submit the Agreement with the Bonds and other documents required by the Bidding Requirements ® within ten days after the date of the City's Notice of Award. In submitting this Bid, the Proposer represents, as more fully set forth in the Agreement, that: • The Proposer has familiarized himself/herself with the nature and extent of the 9 Contract Documents, Work, site, locality, and all local conditions and Law and ® Regulations that in any manner may affect cost, progress, performance, or furnishing of the Work. ® • The Proposer has given the City written notice of all conflicts, errors, 9 discrepancies that it has discovered in the Contract Documents and the written resolution thereof by City is acceptable to the Proposer. ® • This Bid is genuine and not made in the interest of or on behalf of any undisclosed person, firm or corporation and is not submitted in conformity with ® any agreement or rules of any group, association, organization, or corporation; ® the Proposer has not directly or indirectly induced or solicited any other Proposers to submit a false or sham Bid; the Proposer has not solicited or ® induced any person, firm or corporation to refrain from Bidding; and Proposer ® has not sought by collusion to obtain for itself any advantage over any other Proposers or over the City. ® The City and the successful Proposer will establish completion times for each individual Work Item and the successful Proposer agrees that the work will be completed within the time frames agreed upon and ® stipulated in the Notice to Proceed. 9 Turner Public Relations, Inc., DBA TURNER FIRM NAME. Street Address: ® 250 W 39th St, Floor 16, New York, NY 10018 ® Mailing Address (if different): ® 1614 15th St, Floor 4, Denver, CO 80202 Telephone No. 212-889-1700 Fax No. 303-333-4390 ® Email Address: christine@turnerpr.com FEIN No. 8 / 4- 1/ 3/ 9/ 2/6/ 0/ 3 REQUEST FOR PROPOSAL NO. 17-10-01 25 0 0 0 0 0 * "Br SIGNING THIS DOCUMENT THE BIDDER AGREES TO ALL TERMS SIGATE:-- 9 t � kNkt w\RuLA 9 (SIGNATURE OF AUTHORIZED AGENT) PRINT NAME: Christine Turner 0 }. TITLE: President 0 THE EXECUTION OF THIS FORM CONSTITUTES THE UNEQUIVOCAL OFFER OF PROPOSER TO BE BOUND BY THE TERMS OF ITS PROPOSAL. FAILURE TO SIGN THIS SOLICITATION WHERE INDICATED ABOVE BY AN AUTHORIZED REPRESENTATIVE SHALL RENDER THE PROPOSAL NON-RESPONSIVE. THE CITY MAY, HOWEVER, IN ITS SOLE DISCRETION, ACCEPT ANY PROPOSAL THAT INCLUDES AN EXECUTED DOCUMENT WHICH UNEQUIVOCALLY BINDS THE PROPOSER TO THE TERMS OF ITS OFFER. 9 9 00 9 9 • 0 0 0 8 9 REQUEST FOR PROPOSAL No. 17-10-01 26 0 0 0 0 • ATTACHMENT A— PRICE PROPOSAL- REVISED • Provide a detailed cost statement for providing the services indicated in Section 3.0 Scope of Services. O Itemize fees, expenses and any optional costs separately. You may provide additional documents as needed but include the total all-inclusive cost statement in Table 1. All estimated out-of-pocket expenses • should be presented in Table 1 and 2. . - - - - - .. ---- — . . . . ... - -- = . . • Table 1—All Inclusive Cost(Initial 2 Year Contract Term) ® Item Description Year 1 Year 2 O 1. All Inclusive Cost for • Scope of Services A-Q f�,2 ` Requested in Section $631 (($ )� (p 0 • 3.4 ® Reimbursements, such • as travel and 2 O accommodations $ (0(3° ° $ �t 3 0 0 • 0 As-needed Basis, per section 3.4: • REFER TO SECTION 3.4 GENERAL SCOPE OF O SERVICES Year 1 Year 2 • R. $ V $ g 0 S. _ $ tO) (20 0 $ 10 00 0 T. $ 1%) 000 $ I$) 000 O Table 2—Options to Renew for three(3)Additional Year(s) • The initial contract prices resultant from this solicitation shall prevail for a two (2) year period from the • contract's initial effective date. Prior to, or upon completion of that initial term, at the City's sole 0 discretion, the City shall have three (3) options to renew the contract on a year-by-year basis. • Item Description Year 3 Year 4 Year 5 ® 1. All Inclusive Cost for Scope of Services O A-Q Requested in $ K WO $ (pc, $ b7 t2000 Section 3.4 1 0 Reimbursements, such as travel and ® accommodations $ 0)50° $ (0)S-7)0 $ L`p,700 0 0 • As-needed Basis, per section 3.4: REFER TO SECTION Year 3 Year 4 Year 5 O 3.4 GENERAL SCOPE • OF SERVICES 0 S. (O 0 0 10, O 0 R. _ $ 3 I0�D0 • T. $ 1B; $ 01 $ SAO $ MI SOO $ ITi000 0 END OF SECTION • • Thursday, October 19, 2017 0 0 0 0 o AFFIDAVITS o o o $ N. Y 1S4 4„. : 0 A i ,....„ .4- %,,,,....----4-Aticoy.,:- -1'41.-., 7 /..... r.t....4**,„.,, . vi-J,,,,.0e.-4,---4.4 —-.,,,,,- ..v:. ( 1 : It A te , „1, - * T r�r .rvroij • , j� ti3 *,--- tet4 0 e'S-'474:;:i.1,71 Ap*Pf ..-4,1'-4414-4::%7 $ i S 0 0 0 0 0 REQUEST FOR PROPOSAL NO. 17-10-01 28 0 0 ® CITY OF SUNNY ISLES BEACH PR & INDUSTRY PROGRAM ® Proposed Budget by TURNER for Items in Scope A-Q 0 Professional Fees (A-Q): 0 ($5,000/month x 12 months) $60,000 Fixed Agency Expenses (A-Q): ® Fixed agency expenses cover: Postage, (courier and $3,600 FedEx if between agency and client, however not if ® needed for sending to journalists/members of the travel ® trade), supplies for account service, printing, online video and photo storage, conference calling fees, media �i tracking for monthly reporting, media and travel trade ® CRM systems and media subscriptions. ($300/month x 12 months) O Subtotal: $63,600 ® Estimated Out of Pocket Expenses (A-Q): ® Radio Promotions Budget $1,500 O Travel for IPW Media Marketplace $3,000 (Excludes conference registration) ® Note: TURNER has offices in Denver, so.if budget is not ® available for a core team member to attend IPW on behalf of Sunny Isles Beach in 2018, we will activate a member of the Denver team to assist with representing the city at ® IPW's media marketplace. 0 Media and Industry Meetings Budget $1,800 ($150 x 12 months) 0 Subtotal: $6,300 ® Total (A-Q): $69,900 ® Note: ® 1. For years 3 and 4, TURNER anticipates a fee/budget adjustment of 3%. ® Anticipating a rise in the cost of doing business and to account for staff member growth. This pricing detail is provided in "Attachment A— Price Proposal." 0 ® 2. For year 5 TURNER anticipates an additional fee/budget adjustment of 3% on top of the cost for years 3 and 4. Anticipating a rise in the cost of doing business ® and to account for staff member growth. This pricing detail is provided in ® "Attachment A— Price Proposal." 0 0 0 ik 0 0 4 0 3 • a a 9 C C C C ®' 0 0 • C 0 a 0 ® CITY OF SUNNY ISLES BEACH PR & INDUSTRY PROGRAM Proposed Budget by TURNER for Items in Scope S-T, As Needed Basis ® Professional Fees (S-T) ® R. Top Tier/National Media Visits $0 ® (2 PAX; Escorted by TURNER) Noteto fully host two national visits, we will cover this within our proposed retainer for ® items A-Q ® S. Travel Industry FAM Trips $10,000 (3 Trips x 5 PAX; Escorted by TURNER) ® T. Sales/Media Missions $18,000 ® (4 Missions x 10-12 Appointments; Escorted by TURNER) ® Estimated Out of Pocket Expenses (S-T): R. Individual Media Visit Budget $2,400 ® (Excludes accommodations, some meals and key experiences in destination) ® ($1,200 per Journalist) ® S. Travel Industry FAM Trip Budget $18,000 (Excludes accommodations, some meals and key experiences in destination) ($1,200 per Travel Industry Member) 0 T. Sales/Media Missions Budget for TURNER Escort $6,600 ® ($1,6500 x 4 Missions) ® Note: 1. For years 3 and 4, TURNER anticipates a fee/budget adjustment of 3%. ® Anticipating a rise in the cost of doing business and to account for staff member ® growth. This pricing detail for professional fees is provided in "Attachment A— Price Proposal." Out of pocket expenses will likely need to be re-evaluated at this time as well. 2. For year 5 TURNER anticipates an additional fee/budget adjustment of 3% on ® top of the cost for years 3 and 4. Anticipating a rise in the cost of doing business ® and to account for staff member growth. This pricing detail for professional fees ® is provided in "Attachment A— Price Proposal." Out of pocket expenses will likely need to be re-evaluated at this time as well. 0 0 0 a 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 S S S S S S 0 S • 0 O SVµNY/54, <> NON - COLLUSION AFFIDAVIT • ® u , ,, ., A. City of Sunny Isles Beach WI ty ® n 18070 Collins Avenue yt D''•F LOR' 4. Sunny Isles Beach,FL 33160 ® c''''or surl '''.49 Telephone:(305)947-0606 Fax:(305)949-3113 0 ® STATE OF FLORIDA ) 0 COUNTY OF IVIIttI I II - LJ ) 0 O The undersigned being first duly sworn as provided by law,deposes,and says: ® This Affidavit is made with the knowledge and intent that it is to be filed with the City of Sunny Isles Beach City Commission and that it will be relied upon by said County,in any consideration which may give to and any action it may take with respect to this Bid. ® The undersigned is authorized to make this Affidavit on behalf of, 0 ® Turner Public Relations, Inc., DBA TURNER (Name of Corporation,Partnership, Individual,etc.) 0 ® a, �(Bss ,formed under the laws of Colorado ype of Busin ) (State) ® President ® of which he is . (Sole Owner, Partner,President,etc.) 0 ® Neither the undersigned nor any person, firm, or corporation named in above Paragraph 10.2, nor anyone else to the knowledge of the undersigned, have themselves solicited or employed anyone else to solicit favorable action for this Bid by the City, also that no head of any ® department or employee therein,or any officer of the City of Sunny Isles Beach, Florida is directly interested therein. O This Bid is genuine and not collusive or a sham;the person, firm or corporation named above in Paragraph 10.2 has not colluded,conspired, connived or agreed directly or indirectly with any proposers or person, firm or corporation, to put in a sham Bid, or that such person, firm or corporation, shall refrain from Bidding, and has not in any manner,directly or indirectly, sought by agreement or collusion, or communication or conference with any person,firm or corporation,to fix the prices of said Bid or Bids of any other proposers;and all statements contained in ® the Bid or Bids described above true; and further; neither the undersigned, nor the person, firm or corporation named above in Paragraph 10.2,has directly or indirectly submitted said Bid or the contents thereof,or divulged information or data relative thereto, to any association or 4 to any member or agent thereof. 0 ® Christine Turner President AFFIANT'S NAME AFFIANT'S TITLE C,\r\i r7‘)' v\kn m TAKEN,SWORN AND SUBSCRIBED TO BEFORE ME this Ziiday of c�f3 2 ,20C+ !0 Personally Known )c. or Produced Identification , ® Type of identification ® (Affix seal here) �t il „ . 0 c,n, „�^, "a'.�Y•Vi Vire ► V( (Jl ®,-Cs" :.1 -j NOTARY PUBLIC(na . 'nted or typed) ,. . ._.__ TRACEY L ORNELAS ` NOTARY PUBLIC Q -- - �: -:7-STATE OF COLORADO • ® -' 2- NOTARY ID4 20044001087 4 ,l ANY GOMtilSSION EXPIRES MARCH 30,2020 4" N`� ® DECEMBER 28,2010 1 of 10 OA �VtyNY is .AQP Yal-'• �eF PUBLIC ENTITY CRIMES City of Sunny Isles Beach t.' 18070 Collins Avenue 9?.Ft.oW`O sSunny Isles Beach,FL 33160 oF suµ' Telephone:(305)947-0606 Fax:(305)949-3113 SWORN STATEMENT PURSUANT TO SECTION 287.133(3)(a) FLORIDA STATUTES, ON PUBLIC ENTITY CRIMES PUBLIC ENTITY CRIMES Pursuant to the provisions of paragraph (2) (a) of Section 287.133, Florida State Statutes - "A person or affiliate 0 who has been placed on the convicted vendor list following a conviction for a public entity crime may not submit a Bid on a Contract to provide any goods or services to a public entity, may not submit a Bid on a Contract with a public entity for the construction or repair of a public building or public Work, may not submit Bids on leases of real property to a public entity, may not be awarded to perform Work as a Contractor, supplier, Sub-Contractor, or Consultant under a Contract with any public entity, and may not transact business with any public entity in excess of the threshold amount Category Two of Sec. 287.017, FS for thirty six months from the date of being placed on the convicted vendor list". 0 THIS FORM MUST BE SIGNED AND SWORN TO IN THE PRESENCE OF A NOTARY PUBLIC OR OTHER OFFICIAL AUTHORIZED TO ADMINISTER OATHS. 11.1. This sworn statement is submitted to City of Sunny Isles Beach by Christine Turner, President [print individuals name and title] for Turner Public Relations, Inc., DBA TURNER [print name of entity submitting sworn statement] whose business address is: 1614 15th St, Floor 4 Denver, CO 80202 I and (if applicable) its Federal Employer Identification number(FEIN) is 84-1392603 (If the entity had no FEIN, include the Social Security Number of the individual signing this sworn statement: .) 11.2. I understand that a "public entity crime" as defined in Paragraph 287.133(1)(g), Florida Statutes, means a ; violation of any state or federal law by a person with respect to and directly related to the transaction of business with any public entity or with an agency or political subdivision of any other state or with the United States, including, but not limited to, any Bid.or Contract for goods or services to be provided to any public entity or an agency or political subdivision of any other state of the United States and involving antitrust, fraud, theft, bribery, collusion, racketeering, conspiracy, or material misrepresentation. 40 11.3. I understand that "convicted" or "conviction" as defined in Para. 287.133(1)(b), Florida Statutes, means a finding of guilt or a conviction of a public entity crime, with or without an adjudication of guilt, in any federal or state trail court of record relating to charges brought by indictment or information after July 1, 1989, as a result of a'jury verdict, non-jury trial,or entry of a plea of.guilty oyyr[[nolo ddcontendere. 11.4. I understand that an "affiliate"as defined in Para. 287.133(1)(a), Florida Statutes ,meati :--`-'f r 1 ii:t�i l.)..i(')'r's.-fIF{(':pi� t:;1:- -• v. a.) predecessor or successor of a person convicted of a public entity crimeiAorn oz(a<,-; :, 1 ®= sos,e4 ;::f?4.1%,4 c; F31 t i4LN Y`,.ti� �, �1 b.) Any entity under the control of any natural person who is active in the management-:flfhe"entity.' and who has been convicted of a public entity crime. The term "affiliate" includes thcse.i fficers, i1 directors, executors, partners, shareholders, employees, members, and agents who are',actve,(ri; the management of an affiliate. The ownership by one person of shares constituting a controlling , 1,. interest in another person, or a pooling of equipment or income among persons when not for fair DECEMBER 28,2010 2 of 10 e}5 I i;.l • ® market value under an arm's length agreement, shall be a prime facie case that one person ® controls another person. A person who knowingly enters into a joint venture with a person who • has been convicted of a public entity crime in Florida during the preceding 36 months shall be considered an affiliate. 0 ® 11.5. I understand that a "person" as defined in Para. 287.133(1)(e), Florida Statutes, means any natural person or entity organized under the laws of any state or of the United States with the legal power to enter into a binding Contract and which Bids or applies to Bid on Contracts for the provision of goods or ® services let by a public entity, or which otherwise transacts or applies to transact business with a public entity. The term "persons" includes those officers, directors, executives, partners, shareholders, • employees, members, and agents who are active in management of any entity. ® 11.6. Based on information and belief, the statement which I have marked below is true in relation to the entity • submitting this sworn statement. (Indicate which statement applies.) • ✓ Neither the entity submitting this sworn statement, nor any of it's officers, directors, executives, partners, shareholders, employees, members, or agents who are active in the management of the entity, nor any affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, • 1989. The entity submitting this sworn statement, or one or more of its officers, directors, executives, partners, ® shareholders, employees, members, or agents who are active in the management of the entity, or an affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989. The entity submitting this sworn statement, or one or more of its officers, directors, executives, partners, ® shareholders, employees, members, or agents who are active in the management of the entity, or an ® affiliate of the entity has been charged with and convicted of a public entity crime subsequent to July 1, 1989. However, there has been a subsequent proceeding before a Hearing Officer of the State of • Florida, Division of Administrative Hearings and the Final Order entered by the Hearing Officer of the ® State of Florida, Division of Administrative Hearings and the Final Order entered by the Hearing Officer determined that it was not in the public interest to place the entity submitting this sworn statement on the ® convicted vendor list. (Attach a copy of the final order.) • I UNDERSTAND THAT THE SUBMISSION OF THIS FORM TO THE CONTRACTING OFFICER FOR THE • PUBLIC ENTITY IDENTIFIED IN PARAGRAPH 11.1 (ONE)ABOVE IS FOR THAT PUBLIC ENTITY ONLY AND, THAT THIS FORM IS VALID THROUGH DECEMBER 31 OF THE CALENDAR YEAR IN WHICH IT IS FILED. I ® ALSO UNDERSTAND THAT I AM REQUIRED TO INFORM THE PUBLIC ENTITY PRIOR TO ENTERING INTO A CONTRACT IN EXCESS OF THE THRESHOLD AMOUNT PROVIDED IN SECTION 287.017, FLORIDA STATUTES, FOR CATEGORY TWO OF ANY, CHANGE IN THE INFORMATION CONTAINED IN THIS FORM. • • By: C_ j V)\AALA ® (Signature) Christine Turner (Printed Name) ® President (Title) ® Sworn to and sub (=ANV.)Na.k.A. bed before me this � day of , 20 \ , by C��cs cine urner. :, NOTARY PUBLIC ® STATE OF COLORADO Signature, Notary Public—State of �� „/� _� I � = NOTARY ID#20044001087 crLe_� l• CVV_AC5 Lama• -0 :MY•COMMISSION EXPIRES MARCH 30,2020 Print or type Com is ioned Name --(11P P,erso:;cally Known x OR Produced Identification r® rti •�� Type of Identification Produced ® 10/1998 3 of 10 e SJNNY s(e c; 0„ ,,,,,. EQUAL OPPORTUNITY / ti t 9 l' AFFIRMATIVE ACTION r• T0 S'p D �•FLOP s `°' City of Sunny Isles Beach c' ”of SU /'ate 18070 Collins Avenue Sunny Isles Beach,FL 33160 Telephone:(305)947-0606 Fax:(305)949-3113 0 EQUAL OPPORTUNITY/AFFIRMATIVE ACTION STATEMENT 0 The contractors and all subcontractors hereby agree to a commitment to the principles and practices of equal opportunity in employment and to comply with the letter and spirit of ` I federal, state, and local laws and regulations prohibiting discrimination based on race, color, religion, national region, sex, age, handicap, marital status, and political affiliation or belief. ( Signed: VA/1.i S7\-1 VU \ _..,\A.\.i\IJ\ Title: President Firm: Turner Public Relations, Inc., DBA TURNER Address: 1614 15th St, Floor 4 Denver, CO 80202 0 0 00 0 0 0 4. • , c,i‘,«! Kt'3410 r . ..',CY7}$ . '- ''''::'-',0.,: `® sr L • � ",,▪ 'I/ DECEMBER 28,2010 4 0 10 0 ® SVµNY,S4, nx CONFLICT OF INTEREST ® � `' :, � • Y . City of Sunny Isles Beach ',9'ti:. .'« �18070 Collins Avenue yt 9'•F L ORO ybr Sunny Isles Beach,FL 33160 0 c-`OF suµi't'''' Telephone:(305)947-0606 Fax:(305)949-3113 0 ® CONFLICT OF INTEREST STATEMENT O The award of any contract hereunder is subject to the provisions of Chapter 112, Florida State Statutes. Proposers must disclose with their Bids, the name of any officer, director, partner, associate or agent who is also an officer or employee of the ® City of Sunny Isles Beach or its agencies. O STATE OF FLORIDA ® COUNTY OF Miami - Dale ® BEFORE ME, the undersigned authority, personally appeared Christine Turner who was duly sworn, deposes, and states: 18.1. I am the President of O i UI r ler ruuuu FlUlduUI IS, Ir I(;.,d with a local office in Miami. FL and principal office in O i'ew TUIK, IN T • 18.2. The above named entity is submitting a Bid for the City of Sunny Isles Beach, Bid No. 17-10-01 described as: Landscape Maintenance Services. The Affiant has made diligent inquiry and provides the information contained in this ® Affidavit based upon his own knowledge. ® 18.3 The Affiant states that only one submittal for the above Bid is being submitted and that the above named entity has O no financial interest in other entities submitting Bids for the same project. ® 18.4 Neither the Affiant nor the above named entity has directly or indirectly entered into any agreement, participated in any collusion, or otherwise taken any action in restraints of free competitive pricing in connection with the entity's submittal for ® the above Bid. This statement restricts the discussion of pricing data until the completion of negotiations if necessary and execution of the Contract for this project. 0 18.5 Neither the entity nor its affiliates, nor any one associated with them, is presently suspended or otherwise ineligible from participation in contract letting by any local, State, or Federal Agency. 18.6 Neither the entity, nor its affiliates, nor any one associated with them have any potential conflict of interest due to any other clients, contracts,or property interests for this project. O 18.7 I certify that no member of the entity's ownership or management is presently applying for any employee position or ® actively seeking an elected position with the City of Sunny Isles Beach. O 18.8 I certify that no member of the entity's ownership or management, or staff has a vested interest in any aspect of the City ® of Sunny Isles Beach. O 18.9 In the event that a conflict of interest is identified in the provision of services, I, on behalf of the above named entity, will immediately notify the City of Sunny Isles Beach.11 ® Dat ;his c--, days �`d'Qc 1 20 `1 , 2010. ® (1n�rS'rt v1 S . \U� n Christine Turner. President ® AFFI T Print or Type Name and Title ® Sw rn to and subscribed before me this Z1\‘ day of .�O r , 2.8-0. 2.00— Personally Known OR O O Produced Identification ; Type of Identification . -'.�. NOTARY,PUBLIC STATE OF A - ';j" TRAGEY L ORNE '„ 0 Gt '� ' y '° :NOTARY PUBLIC =® - --j, ` `---, • _STATE OF COLORADO ' - L . -NOTARY ID*20044001087 ® ?'-,- . MY COMMISSION EXPIRES MARCH 30,2020 • John ``— `" oEsENBE'R 28;20i0 5 of 10 7 O . Ak SUNNY is<F • 0" ' e DISPUTE DISCLOSURE is+ City of Sunny Isles Beach •, `"_ �' 18070 Collins Avenue D9.�..FloR'O +"' Sunny Isles Beach,FL 33160 C'T r.;of,u,*" Telephone:(305)947-0606 Fax (305)949-3113 DISPUTE DISCLOSURE FORM • Answer the following questions by placing a "X" "Yes"Yes;, .,or "No". If you answer "Yes", please explain in the space provided, or on a separate sheet attached to this.form. 19.1. Has your firm or any of its officers, received a reprimand of any nature or been suspended by the Department of Professional Regulations or any other regulatory agency or professional associations within the last five (5) years? YES NO I✓ 19.2. Has your firm, or any member of your firm, been declared in default, terminated or removed from a contract or job related to the services your firm provides in the regular course of business within the last five (5) years? 0 YES NO I 1 0 19.3. Has your firm had against it or filed any requests for equitable adjustment, contract claims, Bid protests, or litigation in the past five (5) years that is related to the services your firm provides in the regular course of business? YES NO 1 If yes, state the nature of the request for equitable adjustment, contract claim, litigation, or protest, and state a brief description of the case, the outcome or status of the suit and the monetary amounts of extended contract time involved. I hereby certify that all statements made are true and agree and understand that any misstatement or misrepresentation of falsification of facts shall be cause for forfeiture of rights for further consideration of this Bid for the City of Sunny Isles Beach. Turner Public Relations, Irk �C b 2CA 7-0 1- Firm Date 0 C_Art\At%A'"\\/\\Q-----\vUA Christine Turner, President �► Authorized Signature Print or Type Name and Title • 0 0 0 v ' 70: 10,.1( ......s.«r�t!u ,�1iv "s^}f..t Cy�t..,..'.._.:Ly`•1,' ` '• DECEMBER 28,2010 6 of 10 •%,, vi 0 ® TURNER O a fahlgren mortine company • ® Per the omission of the Performance Bond in Section 2.7 on page 11 of the Sunny Isles Beach Public Relations for Tourism and Trade Industry Service Request for Proposal No. 17-10-01, we are leaving the Performance Bond forms blank. ® Similarly, we are leaving the Bid Bond form blank as well. Per page 23 of the RFP, ® the Bid Deposit and Performance Bond are both marked as 0% - we simply cannot issue a bid bond for $0. ® If this is an error within the RFP and a Bid Bond is required in order to execute a contract, TURNER is willing to supply a bid-bond at successful award of contract. O Sincerely, C \ rQ \ LLVQA ® Christine Turner ® President 0 0 0 0 0 0 0 0 0 0 0 0 NEW YORK DENVER CHICAGO 250 W 39th Street 1514 15th Street 1 I 1 W.Illinois St. ® Suite 1602 Fourth Floor Fifth Floor New York,NY 10018 Denver,CO 80202 Chicago.IL 60654 212.889.1700 303333.1402 ® turnerpr.com 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 .iii ® sosNY is‘F ® ;` ANTI - KICKBACK • ." : City of Sunny Isles Beach ', �4` " 18070 Collins Avenue Sunny Isles Beach,FL 33160 ® c'''OF SUS Telephone:(305)947-0606 Fax:(305)949-3113 ® ANTI-KICKBACK AFFIDAVIT ® STATE OF FLORIDA ) ® ) ® COUNTY OF Miami-Dale ) 0 I, the undersigned, hereby duly sworn and deposed say that no portion of this sum herein Bid will be paid to any employees of the City of Sunny Isles Beach or its elected officials as a commission, kickback, reward or gift, directly or indirectly by me or any member of my firm or by an officer of the corporation. By: Christine Turner C O Title: President a 0 The foregoing instrument was acknowledged before me this day of O 0°A-b1.0,Q_( , 20 \ h by Christine Turner [name of person], as President [type of authority], for ® -vcr�c?ubl;e ."7_.rc. [name of party on behalf of whom instrument was executed]. ( --TU21\1E3q ® AFFIX NOTARY STAMP HERE: 1 0 r le ♦ f �L " -_,.TRACEY L ORNELAS Notary blic — •t • i • '• CO(ore(d o _ -_ NOTARY PUBLIC �, ® r 3TATEOFCOLORADO `\ ocku U D `( r.Ck C3 --NOTARYID#20044001087® Print or. Type Commissioned Name\ MY COMMISSION EXPIRES MARCH 30,2020 ® ----,,-:;.Persgnally Known )/X, OR Produced Identification Type of Identification Prodced 0 0 ® DECEMBER 28,2010 7 of 10 c4,3ptNY fs4 y f BID D BOND �•° �` $ c T---.,-., : City of Sunny Isles Beach 9 r 18070 Collins Avenue yf DD?•,F LO9'� +'° Sunny Isles Beach,FL 33160 c,;,._ oe sup+�N� Telephone:(305)947-0606 Fax:(305)949-3113 STATE OF FLORIDA ) COUNTY OF ) KNOW ALL MEN BY THESE PRESENTS, that we, as Principal, and , as Surety, are held and firmly bound unto the City of Sunny Isles Beach, a municipal corporation of the State of Florida in the sum of Dollars ($ ), lawful money of the United States,for the payment of which sum well and truly to be made,we bind ourselves,our heirs,executors, administrators and successors jointly and severally,firmly by these presents. THE CONDITION OF THIS OBLIGATION IS SUCH that whereas the Principal has submitted the accompanying Bid dated, 2010 for: e WHEREAS,it was a condition precedent to the submission of said Bid that a cashier's check or Bid Bond in the amount of five percent(5%)of the Base Bid be submitted with said Bid as a guarantee that the Proposers would, if awarded the Contract, enter into a written Contract with the City for the performance of said Contract,within ten(10)consecutive calendar days after written notice having been given of the Award of . the Contract. NOW, THEREFORE, the conditions of this obligation are such that if the Principal within ten (10) consecutive calendar days after written 0 notice of such acceptance,enters into a written Contract with the City of Sunny Isles Beach and furnishes the Performance Bond, satisfactory to the City,each in an amount equal to one hundred percent(100%)of the Contract Price,and provides all required Certificates of Insurance, then this obligation shall be void;otherwise the sum herein stated shall be due and payable to the City of Sunny Isles Beach and the Surety herein agrees to pay said sum immediately, upon demand of the City,in good and lawful money of the United States of America,as liquidated damages for failure thereof of said Principal. IN WITNESS WHEREOF, the above bonded parties have executed this instrument under their several seals this day of ,20 , the name and the corporate seal of each corporate party being hereto affixed and these presents being duly signed by its undersigned representative. le DOCUMENT CONTINUES ON NEXT PAGE 0 IN PRESENCE OF: Individual or Partnership Principal Affix Corporate Seal Business Address ' - ,0• City,State,and Zip Code i 'jt Jf.'`'+ +i-` _ Business Telephone Business Facsimile `- ";i7 .W • ATTEST: �0° . e:,:.i,:.... Secretary (Corporate Surety)* By: *Impress Corporate Seal IMPORTANT Surety companies executing bonds must appear on the Treasury Department's most current list(circular 570 as amended)and be authorized to transact business in the State of Florida. DECEMBER 28,2010 8 of 10 0 ® PINYlS SV CFS �° y' PERFORMANCE BOND ® 18070 Collins Avenue ® U r_ Z Sunny Isles Beach,Ft.33160 y�v f • Telephone:(305)947-0606 Fax:(305)949-3113 . •�9pP• �< 9�. FLOP` yam. ® c''7'," OG SUK pe•O FORM OF PERFORMANCE BOND 0 • KNOW ALL MEN BY THESE PRESENTS: ® That, pursuant to the requirements of Florida Statute 255.05, we, ® , as Principal, hereinafter called Contractor, and • _ , as Surety, are bound to the City of Sunny Isles Beach, Florida, as Obligee, hereinafter called City, in the amount of Dollars ($ ® ) for the payment whereof Contractor and Surety bind themselves, their heirs, executors, • administrators, successors and assigns, jointly and severally. ® WHEREAS, Contractor has by written agreement entered into a Contract, Bid/Contract No.: ® , awarded the day of , 20 , for • in accordance with contract documents prepared by the City of ® Sunny Isles Beach, which Contract is by reference made a part hereof, and is hereafter referred to as the Contract; • THE CONDITION OF THIS BOND is that if the Contractor: ® 16.1. Fully performs the Contract between the Contractor and the City for ® (Bid No. ) within calendar days after the • date of Contract commencement as specified in the Notice to Proceed and in the manner prescribed in the • Contract; and • 16.2. Indemnifies and pays City all losses, damages(specifically including, but not limited to, damages for delay • and other consequential damages caused by or arising out of the'acts, omissions or negligence of Contractor), ® expenses, costs and attorney's fees including attorney's fees incurred in appellate proceedings, that City sustains because of default by Contractor under the Contract; and • ® 16.3. Upon notification by the City, corrects any and all defective or faulty Work or materials which appear within one and one half(1 1/2) years, and: • • 16.4. Performs the guarantee of all Work and materials furnished under the Contract for the time specified in the Contract, then this Bond is void, otherwise it remains in full force. Whenever Contractor shall be, and declared • by City to be, in default under the Contract, the City having performed City's obligations thereunder, the Surety • may promptly remedy the default, or shall promptly: • 16.4.1. Complete the Contract in accordance with its terms and conditions; or ® 16.4.2.Obtain a Bid or Bids for completing the Contract in accordance with its terms and conditions, and ® upon determination by Surety of the best, lowest, qualified, responsible and responsive Bidder, ® or, if the City elects, upon determination by the City, and Surety jointly of the best, lowest, qualified, responsible and responsive Bidder, arrange for a Contract between such Bidder and ® City, and make available as Work progresses (even though there should be a default or a ® succession of defaults under the Contract or Contracts of completion arranged under this paragraph) sufficient funds to pay the cost of completion less the balance of the Contract Price; • but not exceeding, including other costs and damages for which the Surety may be liable • hereunder, the amount set forth in the first paragraph hereof. The term "balance of the Contract Price." as used in this paragraph, shall mean the total amount payable by City to Contractor under • the Contract and any amendments thereto, less the amount properly paid by City to Contractor. • • No right of action shall accrue on this Bond to or for the use of any person or corporation other than the City named herein. fid, The Surety hereby waives notice of and agrees that any changes in or under the Contract Documents and compliance or noncompliance with any formalities connected with the Contract or the changes do not affect Surety's obligation under this Bond. Signed and sealed this day of , 20 WITNESS: BY: (Name of Corporation) Secretary (Signature) (CORPORATE SEAL) (Type Name and Title Signed Above) 0 IN THE PRESENCE OF; INSURANCE COMPANY: BY: *Agent and Attorney-in-Fact * (Power of Attorney must be attached) 0 (Address) (City/State/Zip Code) 0 (Telephone) STATE OF FLORIDA COUNTY OF 0 The foregoing instrument was acknowledged before me this day of , 20 by [name of person], as [type of authority], for [name of party on behalf of whom instrument was executed]. 0 AFFIX NOTARY STAMP HERE: Signature: Notary Public—State of Florida Print or Type Commissioned Name 0 0 Personally Known OR Produced Identification Type of Identification Produced a a a . s, A _ .a ----- imL < k a e P - " a v - -_E ce., a. - .r' «+, y® . - a # ® 'rt• o e q. }milAi e r ,,-7. ® :ate...; el{ :,m� i.Spr 2 i M!1 i ® = m�Of"'ft7tlil - ii►gR tom' I� ♦ aee'%f� I.w.re., s��}.r - v g® C, � _. k.1 a sr� .l'1. g, LW rFiIar . g.qw - j($l� ,gC xt; 3 .1:--'r-7'g' i.. E'FP - �tl• y mr.r.11:a m 1,1,;41„- 1 �♦ m .r1� ♦a ��•.---y.., s. ?l ® -! S ii n'i'K i.7.- ► °.. rg-1 iJ :I a__:,,,.....,..--;,,,-0.;-:... .4f'� �z��g'Igs�` m�rmr•¢ j �J'�i 1� .� r [•+e8ir4,.- ,{. . ® %`"s,Ii may- t t :,x. - '‘11.,-'-....,''°."` 3 fs+' __lie- " ,,- r . T � - t THANK YOU t :.--4- \ DENVER E - 1614 15th Street® E - "a S - Fourth Floor® t_ _ ® - _ Denver, CO 80202 _ 303.333.1402 - NEW YORK I CHICAGO I MIAMI ® TURNER a a fahlgren mortine company - alk x WWW.TURNERPR.COM ® -, ..,r ,,,yam '''...zap Kya Ak 0 0 0 0 0 t , 1 61 I 0 0 0 0 0 0 0 0 0 0 0 0 0 0 in