RFP 19-07-02 Re-Branding Services

Home Browse Search

|REQUEST FOR PROPOSAL NO. 19-07-02 15 Section 3 Scope of Services / Technical Specifications 3.1 PURPOSE The City of Sunny Isles Beach (the “City”) with its principal address located at 18070 Collins Avenue, Sunny Isles Beach, FL 33160 hereby solicits Request for Proposals from experienced and qualified branding firms (the “Firm”) to plan and execute a re-branding campaign for the City that includes research, branding, design and related services. The focus of this proposal will be on branding the municipal government, and the community it serves based on research and guidelines provided by the City and the awarded firm. This comprehensive branding campaign will provide the City with a modern, elevated, and classic brand identity. This campaign will focus on branding the City of Sunny Isles Beach as a residential community. The awarded firm of this RFP may be selected to complete part or all of the work herein described. 3.2 GOALS FOR RE-BRANDING The City of Sunny Isles Beach is seeking a more modern, timely, and sophisticated brand. The brand should emanate uniformity, community identity, and adaptability. This brand should be co- created with involvement from the community, which includes residents, employees, and stakeholders. The goal of this re-branding campaign is to create a unified and identifiable look that residents can connect with, businesses want to work with, and employees are proud to represent. This new brand will aim to bridge the local government with the community it serves. In addition, the City is seeking to; • Reposition Sunny Isles Beach as a multicultural residential community, which provides its residents with a safe, diverse, engaging, evolving and caring environment to grow in. • Increase resident engagement with the City, including online and in-person engagement. • Establish a brand for the City that will endure future developments, create a lasting impact on the community, and represent the community, its diversity and its unique geographic location. 3.3 BACKGROUND The City of Sunny Isles Beach has grown exponentially over the last 22 years with high-rise luxury condominiums to the east and family homes and apartments to the west. The City was first ‘branded’ with the slogan, “A Life with a View” in the early 2000s. The City next adopted the slogan ‘Florida’s Riviera’ along with ‘A World Class City.’ These phrases have now become outdated as the City evolves. Throughout the years, the City has also branded some of its services and parks, including the free community shuttle bus, SIBshuttle; the emergency notification system, SIBAlert; the television station, SIBTV; the monthly newsletter, SIBislander; the quarterly magazine, Sunny Isles Beach Living; free WiFi offered in select areas around the City, SIBWIFI; select parks, Gateway Park, Heritage Park, Pelican Community Park; and select special events including an annual Jazz Fest, Halloween event, spring event, and holiday event, along with a monthly concert series.