RFP 19-07-02 Re-Branding Services

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|REQUEST FOR PROPOSAL NO. 19-07-02 16 The City of Sunny Isles Beach communicates to its public via a variety of methods including social media, print publications, website, television station, radio station, YouTube channel, informational email notifications, and a new emergency notification system. 3.3.1 ABOUT THE CITY OF SUNNY ISLES BEACH The City of Sunny Isles Beach occupies 1.78 square miles in the northeastern corner of Miami-Dade County, the most populated county in the State of Florida. With an estimated population of 22,348 people, Sunny Isles Beach ranks 15 in population amongst the 34 municipalities in the County. The City is located on a barrier island bounded by the Atlantic Ocean on the east and the Atlantic Intracoastal Waterway on the west and has been developed primarily for residential purposes. The City was incorporated in 1997 and operates under a mayor-commission-manager form of government. Prior to incorporation, Sunny Isles Beach was populated primarily with motels, notoriously known as “Motel Row.” In the early 2000s, development of luxury high-rise condominiums and hotels replaced the historic motels on the east side of Collins Avenue, while residential condominiums and neighborhoods populated the west side. Sunny Isles Beach is now home to world-renowned architecture with an awe-inspiring city skyline that has become easily recognizable. Along with its architecture, the City is known as a coastal oasis with pristine beaches and eleven family-friendly parks. Notable locations throughout the City including the Newport Fishing Pier and the Historical Coral Bridges. Through the City’s newly developed Public Arts Advisory Committee, Sunny Isles Beach is focused on nurturing a compelling and engaging art scene through creative place making and the installation of various forms of art around the City. The current population of the City of Sunny Isles Beach is 22,348 consisting primarily of young families as well as a strong elderly population. • Twenty-five percent of the population is 65 years or older and 13 percent of the population is 18 years or younger. • Forty percent of the population is foreign born, primarily of Eastern European and Latin American descent. • Nearly three quarters of the population speak a language other than English at home, including Russian, Spanish, Portuguese, French and Hebrew. • The average household income is $52,060 and just over half of households are families, nearly 40 percent are married, and 15 percent are single. • Ninety-four percent of the population has a high school degree, with approximately 45 percent holding a bachelors’ degree or higher. With a strong focus on safety, community engagement and forward-thinking, the City of Sunny Isles Beach is a prosperous and collaborative municipality offering an assortment of programs and services primarily for its residents. The City is committed to bridge building with the multicultural community members who call the City of Sunny Isles Beach their home. 3.4 GENERAL SCOPE OF SERVICES The City of Sunny Isles Beach (the “City”) is soliciting proposals from qualified branding firms to plan, design, and execute a re-branding campaign for the City, which includes market research, branding, design standards, creative services, and development of collateral. To aid in the