Laserfiche WebLink
SPARC DESIGN INC. | RFP 19-07-02 | CITY OF SUNNY ISLES BEACH | CITYWIDE RE-BRANDING 25 ST.CLOUDGUIDEROCKS <br />ST.CLOUD GREATER GUIDELINES <br /> Placemaking Campaign <br /> Brand and Identity Guide <br />19ST.CLOUD GREATER SIGNATURE | PARTNER LOCKUPS <br />Beyond the secondary descriptors that <br />characterize facets of the city, there are special <br />partner descriptors that should be used to <br />present specific relationships and alignments <br />within the community. <br />Partners, ambassadors, advocates and other <br />groups and organizations that ally with the ST. <br />CLOUD GREATER program are encouraged to <br />use a custom partner lockup in their own <br />communications. <br />ST.CLOUD <br />GREATER Stack <br />CITY OF ST.CLOUD | GREATER Campaign | Brand Style Guide | Production Version Created and Produced by sparc, inc. © City of St. Cloud <br />GREATER <br />ST.CLOUD GREATER <br />ST.CLOUD MINDS <br />ST.CLOUD <br />ST.CLOUD Supporter <br />ST.CLOUDGREATER ST.CLOUDGREATER ST.CLOUDGREATER ST.CLOUDGREATER ST.CLOUDGREATER <br />ST.CLOUDGREATER ST.CLOUDGREATER ST.CLOUDGREATER ST.CLOUDGREATER ST.CLOUDGREATEREducation Harmony Gardens Arts &Culture Public Works <br />ST.CLOUD GREATER SOCIALFlash Specials Retail Program <br />GREATER Line <br />GREATER Pictogram&Prose <br />ST.CLOUD <br />GREATER Gram <br />GREATER MARKETSThe New Farmers & Ethnic Market <br />ST.CLOUD GREATERAmbassador <br />ST.CLOUD GREATER <br />ST.CLOUD GREATERProudPartner <br />ST.CLOUD GREATERProudPartner <br />ST.CLOUD GREATERSupporter <br />ST.CLOUD GREATERSupporter <br />ST.CLOUD Ambassador <br />ST.CLOUD Proud Partner <br />ST.CLOUD Supporter <br />4ST.CLOUD GREATER PERSONALITY <br />Greater than granite <br />An effective brand campaign is built on a persona or personality, core <br />values and clear mission goals. <br />Granite was then. GREATER is now. <br />How we became GREATER <br />The genesis of this idea was derived from the branding study and <br />discussions with St. Cloud stakeholders. It became apparent that there <br />were many strong assets yet the citizens were not so quick to flaunt them. <br />Yet there was a desire to build upon these strengths. The GREATER brand <br />reflects these strengths and also takes the phrase "Greater St. Cloud" <br />region and inverts it, in effect putting more emphasis on St. Cloud as the <br />center and focus of the region – St. Cloud: GREATER. <br />GREATER also allows for flexibility by pairing the working with specific <br />concepts or ideas as exhibited on the next page. <br /> <br /> <br />Personality and Position <br />For 130 years St. Cloud has been known as the Granite City for the <br />surrounding quarries. Most of those quarries are now parks honoring the <br />community's heritage. While many great things have come from the name, <br />it's time to move on to GREATER things. <br />St. Cloud has so much more to offer the world than just granite! Its story is <br />broader and richer than stone alone! St. Cloud is a vibrant, dynamic urban <br />environment ready for now and a promise for the future. <br />From now on St. Cloud will put forward the following traits that are rooted <br />in that solid granite foundation but more spirited, nimble and interactive. <br />Welcoming Connected <br />Friendly Creative <br />Vital Accessible <br />Hopeful Natural <br />Modest yet Proud Original <br />Solid yet Fluid Focused <br />GREATER riverscape <br />Several stakeholders <br />wished there could be <br />a riverside restaurant <br />with fine dining on the <br />river or some similar <br />type of redevelopment. <br />It's a great resource <br />that is not utilized to its <br />full potential. <br />24 <br />ST.CLOUD GREATER FOODIES <br />Official Biodegradable Leftovers Bag <br />for Launch Phase Dining Program <br />ST.CLOUD GREATER TOUCHPOINTS | FINE DINING PROGRAM <br />The St. Cloud GREATER brand mark, signature <br />and lockups serve as a consistent and strong <br />foundation to build brand touchpoints on. <br />Touchpoints such as advertising, signage, <br />social media and public relations can take the <br />spirit of the brand to the people in many ways. <br />The images used to communicate a brand are <br />vital to effective expression. Typically, brand <br />personality comes through in candid, portrait <br />and scenic photography, while the brand <br />essence is best supported by concept <br />photography. <br />Here's one example of how a consistent and <br />compelling visual place awareness campaign <br />may utilize the GREATER brand. <br />Contact Us <br />City of St. Cloud Economic Development <br />Department at 320-255-7218. <br />DOWNLOADS <br />Brand mark files are available for download <br />upon request. Contact the City of St. Cloud <br />Economic Development Department at <br />320-255-7218. <br />Have a GREATER day! <br />E <br />EE <br />EE <br />E <br />ST.CLOUDGREATERBe Part ofSomethingGreater <br />St. Cloud Spirit Wear “On the Map” Shirt | City of St. Cloud, Minnesota | by sparc, inc. Richard Cassis 773-320-3095 <br />ST.CLOUDGREATERSpacesPlacesFaces <br />ST.CLOUDGREATERBe Part of SomethingGreater <br />E <br />EE <br />EE <br />E <br />ST.CLOUDGREATERBe Part ofSomethingGreater <br />St. Cloud Spirit Wear “On the Map” Shirt | City of St. Cloud, Minnesota | by sparc, inc. Richard Cassis 773-320-3095 <br />ST.CLOUDGREATERSpacesPlacesFaces <br />ST.CLOUDGREATERBe Part of SomethingGreater <br />Official Biodegradable <br />Leftovers Bag for <br />Launch Phase <br />Dining Program