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26 SPARC DESIGN INC. | RFP 19-07-02 | CITY OF SUNNY ISLES BEACH | CITYWIDE RE-BRANDING <br />POWERED DANCE ACADEMY <br />POWERED DANI STUDIO neighbor• hood art activist <br />Batavia is one of many historic cities along <br />Illinois’ Fox River. It was once the windmill <br />design and manufacturing capital of the <br />world. Icons of that past still dot the city <br />skyline and public spaces; they have become <br />public art and formed the core of the original <br />logo. As we followed the sparc process we <br />found the community was split right down <br />the middle – keep the windmills or move on <br />to something fresh and new. <br />That community input framed the branding <br />challenge: create a vibrant, contemporary <br />brand that recognizes the city’s twenty first <br />century strengths — its people — while <br />honoring history. The brand sparc created <br />brings to life both these passions. It turns <br />the windmill into contemporary art and <br />recognizes the power of the neighbors who <br />make this a warm and inclusive community. <br />Implementation now awaits the completion <br />of a strategic planning process. <br />City of Batavia <br />PROJECT Brand and Identity Development Project <br />DURATION February 2017-March 2018 <br />CLIENT City of Batavia, Illinois