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M.NETWORK <br />15RFP NO. 19-07-02 <br />could be created. This was done by creating a brand identity and codifying both the look and <br />the messaging into Style and Messaging Guides. The Style and Messaging Guides ensure that <br />all communications, public outreach, advertising, public relations, and digital materials that <br />come from CSC Broward carry the same look, feel, tone, and tenor. <br />You can see the impact that this had on branding consistency simply by skimming the Annual <br />Reports, Family Resource Guides, Funded Program Directories and the host of other internal <br />and external publications that The M Network created on their behalf.