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M.NETWORK <br />17RFP NO. 19-07-02 <br />In this, our recommendation was to collapse the number of outlets in which CSC bought ads <br />in order to create greater impact and more frequency in the ones that best reached their <br />target audiences. <br />We did this by cross-referencing CSC’s target audiences with the demographic, viewer/ <br />reader/listener information from each media outlet. We then weighed this through an equity <br />lens, understanding that there are specific population groups who may not be present in <br />large numbers but who might require additional effort, different approaches and additional <br />resources to reach effectively through advertising and public relations.