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M.NETWORK <br />18RFP NO. 19-07-02 <br />We also used proprietary research The M Network had done on attitudes and behaviors of <br />specific population groups in this market in order to define what media mix would be most <br />effective for CSC Broward. <br />In addition to allowing us to make research-based recommendations on media and outreach <br />methods, the data also helped The M Network manage and redefine how resources were to be <br />deployed in the community. <br />Once target audience, media, and brand identity foundations were created, The M Network <br />was able to deploy those insights into comprehensive marketing initiatives such as: